theprogrammaticadvertising

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We know that the Programmatic environment follows a generalized set of protocols from Open-RTB as it has a one-size-fits-all approach. Some of its parameters may not suit advertisers. Here, Custom Bidder fills the gap. Custom Bidder goes one-up as it allows advertisers to fine-tune parameters of each campaign to achieve specific goals. The algorithm is more flexible and amenable to customization.

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This is How White Label Ad Network Can Enhance Ad Operations

Ad operations or ad-ops can be defined as providing support for, managing and maintaining the process of online ad delivery. It appears simple but is quite complex in reality. 

Ad ops involve the use of IT teams to handle the technical side, a business development team for the sales and accounting side to optimize and analyze ads. 

The ad-tech platform is at the core of your ad operations. It helps in matching demand with supply, optimizing traffic and balancing costs. Get the right, proven, trusted and reliable white label ad network and your ad operations become fluid as well as profitable. 

Managing the ad server 

The ad server is at the core of your ad network operations. Given the huge volume of ad traffic that it must handle the server is vulnerable to several issues such as overload. 

Stability is important and the right white-label ad network incorporates monitoring technology that gives you an overview of the workflow. You can keep track of auctions, ad delivery speed, sequencing and creative delivery. The dashboard monitor gives you an indication of the health of the server. 

If there is an overload that slows down traffic then administrators can easily reconfigure plans. It is important that the right RTB module is plugged in and other parameters are configured by an expert in ad-tech to enable performance gains. 

One such integration that the supply side needs is VAST tags standards. Proper integration ensures that requests from SSPs are ported to the RTB and transmitted to the DSP side and responses converted to XML VAST and forwarded to the supply side. 

Setting filters 

While on the topic of configuration, it is important to get your ad tech expert to set filters that will permit, for instance, only ad campaigns that generate higher profits. Similarly, it should be easy to scan traffic and customers and set filters that would enhance your ad ops. 

Permit only legitimate sellers

Programmatic is plagued by ad fraud that can make a considerable dent in your ad ops. Engage an expert to incorporate a list of legitimate sellers of inventory and make them accessible so that customers do not fall prey to fraudsters. You will gain trust and loyalty that will enhance ad ops and add to revenues. 

The trick to optimizing ad ops is to select the most suitable white label ad network and then configure it with the help of experts.

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What Is White Label Software in Programmatic?

Speed is of the essence of online digital advertising. Gone are the days when advertisers negotiated with ad agencies and publishers and then manually placed ads. Today it is about programmatic advertising. 

Programmatic advertising software in brief

Programmatic advertising software or programmatic ad tech is the conduit for various channels like social ads, audio ads, video ads, display ads, and native ads. It is the common platform that connects publishers known as the demand side with advertisers or ad agencies on the otherwise known as the supply side. The software also includes a database and it is quite sophisticated. Refined algorithms are at play to conduct real-time bidding and to match ad content to the publisher sites in order to target visitors on a page that has content relevant to the ad. The ad placement takes place in milliseconds, even as the page is loading. The software is complex and pricey too given that it takes months for dedicated teams to deliver the solution. Ad tech is necessary for advertisers and for publishers but they cannot opt to get the software developed. The development is too expensive and time consuming with no guarantee of bug-free performance. This is where users can benefit by opting for white label programmatic ad tech platforms. 

White label

The easiest route is to go white label. This means publishers, ad exchanges or advertisers opt for an existing ad tech platform. The difference is that instead of the platform carrying the developer’s brand, it is customized to reflect the user’s brand at all levels and leads to a better impression. Kritter delivers custom white label solutions for DSP, DMP, and ad servers to help publishers and advertisers jump-start operations instead of having to wait for a long time to get software developed besides incurring costs of development. White label means users get a proven, time-tested solution with the added benefit of customization and branding. They can define parameters to suit their operations and maximize returns.  Features that can be customized for advertisers’ DSP side are CTR pacing, fill rate booster and smart bidding. Publishers can get Kritter white label custom ad tech solutions to have more control over inventory and pricing. White label in the house also means that the intermediary commission is cut out and publishers can offer lower rates or maximize profits. 

Kritter offers custom white label programmatic solutions to help publishers and advertisers optimize their operations and grow fast.

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Your website and/or blog can become a source of earning stable and handsome revenues if you crack the code of selling pertinent ads on the platform. There are many digital entrepreneurs who have made thousands of dollars by complementing their compelling content with relevant advertising.

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As the name suggests, “Media Buying” is obtaining of Ad Space or Ad Slots to show advertisements. The goal of this process is to explore the ideal location and context for the delivery of pertinent ads at the right time. 

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AdTech is a competitive world. Advertisers would want to reach at top-notch position by making impact through their own brand and services. Delivering right message to one’s respective target audience can be tricky yet important task.

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How to Create Your Own Ad Network or Better Still Go White Label

You have all come across stores how enterprising individuals set up their blogs and ad networks and are rolling in money. You too can set up your own network from scratch or consider a white-label software solution. This is how you can create your own ad network but be warned it is a long uphill climb to success. 

Set up connections with publishers 

An ad network relies on publishers offering inventory and advertisers looking for publishers that assure not only traffic but importantly high conversions. Your task is to link up the two and take your cut. You will also have to interface with independent advertising agencies. You have to set up a buy-side and a sell-side. This means you create your online identity, start emailing and initiating discussions and maintain an online social media presence. Since ads are programmatic you will also need software that automatically matches publishers and advertisers. 

Set up an ad server

Your ad server will be the core, distributing content, managing it and tracking all activities. The server needs to handle massive amounts of data over time using the software platform so does not scrimp on it. Opt for a hosted solution to start with. 

Define pricing models 

Pricing is crucial for all parties involved if you are to get business. Therefore, sit down, analyze data you gather online and define various pricing models. 

Cost per view model: Regardless of whether a visitor clicks through and buys or not, advertisers must simply pay when an ad is viewed. This works for video ads in which a visitor starts and views the video. 

Cost per action: Advertiser lets you know which actions by users lead to payment. Purchase, install or click-throughs are chargeable in this model. 

Cost per impression: Usually accounted for in lots of thousand impressions, this model is preferred to improve exposure for the advertiser’s brand. 

Niches and geo segmentation 

The world is no doubt your playing field but you will have to first of all select niche segments to target and once you do there is the matter of geographic segmentation to take care of in order to achieve focus on quality, convertible traffic. 

It is not easy to get advertisers to commit or publishers to accept, especially if they are choosy about pricing models and who the advertiser is. 

Technology 

Given that today’s ad environment is programmatic you simply cannot do without a proper technology stack. You will need algorithm-based software that takes care of real-time bidding, data and automatic ad serving based on matching parameters. This is crucial. You have the option of retaining developers but, as you will find, it is too expensive and time-consuming. Consider a white label solution for technology underlying your ad network business.  It is crucial for the success and retention of both publishers and advertisers. The other important is that the software helps decide rates and matches two sides even as it gathers data that you can leverage to fine-tune your network and settings.