#zara target market

[icaninfotech]

Zara's focus on customer experience has played a crucial role in its success as a leading fashion retailer. By investing in a seamless and personalized shopping experience, providing helpful customer service, and demonstrating a commitment to sustainability, Zara has set itself apart from competitors and built a loyal customer base.

[purpleheartskies]

I don't know what to think about all this and if the SA or anything else in Robby's story will be addressed.

Take Billy's interview. They act like Robby's side of the story doesn't matter. He is inconsequential. It's about Johnny and Miguel. In canon, Robby is framed as wrong and at fault for how Johnny treats him and for having trauma, even though Johnny is the parent and his behavior is immensely traumatic for Robby. Johnny has done nothing to make things right with/for Robby, while Robby is the one who was abused by Johnny while he prioritized his new family and Robby had to put all of his trauma aside to be a part of Johnny's new family, that narratively Robby's still not treated as completely part of.

Take the SA ig reel. They act like Robby's side of the story doesn't matter. He is inconsequential. It's about Tory and Zara. In canon, Robby is framed as the cheating boyfriend who got drunk and "made a mistake" because he "got played", although he was drunk and can't remember what happened while Zara intentionally targeted him, can remember, and doesn't care that he can't. Robby should be focused on as the one who can't catch a break, but he's not.

Take the apartment fight marketing posts calling it a "therapy session". They act like Robby's side of the story doesn't matter. In canon, they only show Miguel's flashbacks and have Robby take all fault too. The marketing was for Miguel's side of the story. (Tanner wasn't there for interviews for s5, but still no one brought up Robby's side.) They act like Robby's side of the story doesn't matter. He is inconsequential. It's about Miguel only, although the school fight was traumatic for Robby too. Robby does admit this in canon, but it was still in service of the apology to Miguel. Not to mention, the apartment fight itself was plain abuse on Robby by Johnny to force him to be friends with Miguel. This was abuse, not therapy.

Even the school fight was framed as if Miguel didn't do anything wrong, his "I'm sorry" instantly made him innocent, and Robby's the one at fault for it all because of the kick and accidental injury. Miguel had done so much to Robby in that fight, but Robby's side is inconsequential. It's all about Miguel. Robby was and is still scapegoated, that is still shown and hinted at (like in the college essay) but it remains unaddressed. I don't have any of the post s2 or post s3 marketing on hand, but no doubt the marketing would not have shown Robby's side of the story.

There's more to address in Robby's story, but you see...

In a way, how they handled the SA isn't isolated because they literally handle Robby's whole story this way. I mean, child abandonment and replacement are even more recognizable as traumas for the child, but people still are taking the parent's side and are happy he replaced his son, and the show has marketing material promoting it.

[merry-kuroo]

Rook's Birthday - A Lucanis x Rook Birthday Fic

Hello everyone :)

Today is my birthday and I decided to gift myself a Rookanis fic :)

Characters will probably be OOC and if any of the Dragon Age lore is wrong...I apologize. I just got into Dragon Age in June so I still get information mixed up.

Okay I hope you all enjoy <3

Thank you @thebookworm0001 and @tkwritesdumbassassins for the support

Warnings? Uhhh may be some grammatical errors or weird sentences since I didn't get to spend time editing this like I wanted. Maybe some spoilers?? No Spite...sorry y'all :( He'll be included in my future Rookanis fics.

Words: 3,576

Lucanis Dellamorte had experience wrapping presents. Vials that released poison once the box was opened, making the target suffer a slow and painful death was a assassination method for the Antivan Crows. It wasn't his favorite or preferred method, but it got the job done in certain situations. During one job, he watched Illario wrap a box to look like a present, but it was empty except for an ominous note warning of the target's impending death –a flare for the dramatic that was Illario’s idea. The wrapping looked like shit, so Lucanis tore the wrapping paper off and redid it. 

This present was different. 

Lucanis couldn't make a decision about the wrapping paper color, the size of the bow, and whether he should add curling ribbon. The other members of the Veilguard–Harding, Neve, Bellara, Emmerich, and Taash–were in the library wrapping their birthday gifts for Rook. He occasionally heard some laughter from the room. Lucanis decided to wrap Rook’s presents in his room.   

Lucanis opened up the slate gray jewelry box and stared at the large, silver hoop earrings lying within. When he and Rook went shopping at a night market in Rivain a couple of weeks prior to her birthday, she had stopped at a jewelry stand and marveled at the earring's simplistic yet elegant hoop design. They were shaped like ovals.  Lucanis was sure she would buy them–she touched her empty ear lobes as the vendor tried to goad her into buying them. Being a member of the Lord of Fortunes, Rook had a penchant for jewelry and anything that looked shiny and valuable. She always wore earrings, bracelets, necklaces, and anklets. 

She considered the earrings for another moment or two then declined and hurried away from the vendor. On the way back to the eluvian that would take them back to the Crossroads, then the Lighthouse, she hardly spoke. Lucanis knew she was upset, but he didn't think they were close enough for him to ask her why she was upset. 

When they were back in the Lighthouse, she admitted to him that the earrings were the same kind her mother wore and that had brought up a homesickness for her village, her family, and friends she grew up with. Later on that evening, when Rook was distracted by teaching  Manfred a complicated card, Lucanis used the eluvian to go back to Rivain and buy the earrings from the night market vendor. 

“I’m glad you’re buying something for your wife. Sometimes it's nice for a husband to buy his wife something pretty,” The vendor said as he placed the earrings in a box. “Do you want me to wrap this for you?”

“She isn’t my wife,” Lucanis said, much harsher than he intended. The vendor swallowed and gave Lucanis the box before he attended to the next customer. 

That’s right. Rook–Ava– was his companion. She led the Veilguard and he owed her a debt for breaking him out of the Ossuary. She was also helping him find Zara Renata. She was a good person and a good leader–something that Lucanis was happy to see her keep balanced despite all the hardships they’ve faced for the last few months. It was exactly for that reason why his eyes lingered on her a little longer when she was done speaking, and why a burst of joy sparked in him when she praised his cooking and demanded seconds. It felt like a balancing act. He felt like he’d known Rook all his life and yet he didn’t know anything about her. 

It was Bellara who announced that Rook’s birthday was coming up and that they should do something for her. Hence why he was obsessing over wrapping paper and ribbons and bows of all things. Maker, spare him…

At least Rook wasn’t here. Davrin had volunteered to distract her and take her away from the Lighthouse so everyone could wrap their gifts. After Lucanis was done wrapping the gifts, he’d have to start making a cake, but he’d only do that after Rook went to bed. If she came back from her excursion with Davrin and caught him baking a cake, she would insist on staying in the kitchen as “the chef’s taste tester”. 

Lucanis finally settled on purple wrapping paper and a green bow and ribbon. Rook had mentioned to him once that purple and green were her favorite colors, which is something he didn’t expect because she always wore blues, reds, and yellows–the typical colors of the Lords of Fortune. 

Night fell and Davrin and Rook came back. She announced that she was going to bed early and bid everyone goodnight. Everyone else had finished wrapping their presents before she came back and placed the presents in their rooms. Lucanis began baking a vanilla cake with a cinnamon sugar filling and icing. He used the icing pipe to draw a Rook on the cake. Once it was done, he put it in an ice box. Lucanis’s eyes found themselves looking at Rook’s present again. A pair of earrings didn’t feel like enough. What the vendor at the market said bothered him. Something pretty…the earrings were simple, but pretty. Rook loved jewelry, she made that very clear with the way she wore different necklaces and bracelets everyday and the studs and dangling earrings that started in her earlobe and traveled up her ear. 

Wait. Didn’t she like…

 Lucanis went to his trunk and pulled out a silver dagger. One day when he was cleaning his daggers, Rook had wandered into the pantry for a snack and she saw him. She didn’t say anything as she sat on the floor with him and watched him meticulously clean each dagger. Rook touched one that had a dark blue gemstone embedded in the center of the hilt. She ran her fingers over the gem, smiled, and said, “This is beautiful.” 

Rook never used daggers in combat, but  she was proficient in using a sword and shield. Maybe giving her a dagger so she could have another weapon on hand wasn’t a bad idea. Lucanis placed the dagger back in the sheath and placed a bow on it. He grabbed the earrings and dagger and headed towards Rook’s room. 

Once he arrived, he lingered at her door. It was past midnight meaning he could wish her a happy birthday now. The plan was for everyone to give their gifts to her tomorrow morning. He didn’t want to give his gifts in front of other people. Lucanis rarely felt embarrassed, but Rook brought these feelings to the surface. He sighed and placed the presents in front of her door. She’d see them first thing in the morning. He didn’t place a namecard with his signature on the presents, but he hoped that she would know it was from him.

Lucanis turned away and headed back to his room, hoping to get a few hours of sleep before Rook’s birthday celebration began. 

—------

Ava was still awake in her room. She twirled a pen around her fingers and stared at the strip of paper she had torn off her journal. 

When she was a child, her parents would have her write down her birthday wish on a piece of paper then she'd place it under her pillow. Her mother said her wish would come true if she slept on it. It was a silly thing she did as a child and she hadn't done it in years. But this year had been a lot–the elven gods broke free of the Veil, she was leading a group of people from different factions to fight these beings, and her mother was sick. Her mother was sick but Ava couldn't afford to take care of her because of all the aforementioned reasons. 

Ava sighed. She was thankful for the Crossroads and the eluvian that took her to Rivain and teleported her close to where she grew up. Because she did check up on her family when time allowed, maybe she could be a bit selfish with her birthday wish tonight. 

Ava wrote her wish down on the slip of paper and placed it under her pillow. She was going to be thirty years old tomorrow. Her 29th year in this world had brought hardships, but it also blessed her with incredible companions. 

Her thirtieth year may be even more tumultuous but she was confident it'd be okay as long as she had the Veilguard with her. 

—-----

Taash volunteered to get Rook from her room when everyone arrived in the dining room with their presents. Everyone sat at the dining room table, leaving the spot at the head of the table available for Rook. Lucanis sat at the far end of the table. Neve took a seat across from Lucanis and Davrin sat to his right. Lucanis started bouncing his leg.

Neve looked under the table, then looked back up at Lucanis and smirked. Lucanis’s leg stopped moving. “Nervous?”

“No.”

She chuckled. “If you say so.”

Before Lucanis could ask her what she knew, a blindfolded Rook walked into the dining room. She was holding Taash’s hand and frowning. 

“Taash! Seriously, where are we going?” Rook whined. 

“Okay, take your blindfold off,” Taash said. 

Rook pulled it down and everyone said, “Happy birthday, Rook!”

She gasped, then began laughing. Her dark brown eyes shined with amusement. “Thank you everyone! You didn’t have to do this.”

“Well, I know how crazy things have gotten with fighting the elven gods and dealing with darkspawn, Venatori, Antaam…” Bellara counted the adversaries they faced in the last few months on her hand. “But it’s always good to take a breather and celebrate something, right? So we didn’t want to miss the opportunity.”

Rook wiped a couple of tears from her eyes. “Thank you all. I’m so lucky to have you all.”

“Okay, okay, enough with the sappy shit. Come open your presents,” Taash said as she led Rook to the head of the table. She was seated between Harding and Bellara. 

Lucanis noticed her bare earlobes, and he pushed the disappointment aside. Was it wrong to think she would have put them on first thing in the morning? He watched Rook take Harding’s present and shake the box lightly, trying to guess what was inside before she opened it. 

Neve cleared her throat. Lucanis felt a small box and a dagger sheath being pushed into his hand. “Give it to her in person. Don’t just leave it in front of her door. That’s not how you’ll get her to like you back,” Neve whispered. 

Davrin turned towards them and nodded his head in agreement. He whispered to Lucanis, “Assan had the presents in his mouth when I woke up this morning. Even he knows you need to give these to Ava in person.”

Ava. 

It wasn’t a secret that Rook and Davrin were close, but he didn’t expect him to call Rook by her real name. Lucanis thought about calling her Ava too, but she seemed comfortable being called Rook. But did she like it when some people called her by her real name? Lucanis's frown deepened. 

The sound of wrapping paper being shredded snapped Lucanis back to the present moment. This was about Rook and celebrating her thirtieth birthday, not him and his feelings. Rook smiled as she opened Harding’s present–a blue scarf to wear since the weather was becoming colder, bath salts, and lotion. Bellara handed her present to Rook next. Rook unwrapped it to reveal a fluffy pink blanket. Rook immediately wrapped it around her shoulders and sighed contently. 

Emmerich passed her his present. The present elicited an excited squeal from her. It was a gift basket filled with Rook’s favorite coffee and tea flavors from Rivain. She stood up and hugged Emmerich while thanking him profusely. Lucanis suddenly found the notch on the table very interesting. 

Taash gave her a bracelet, also from Rivain. It contained her birthstone in the middle and Rook immediately slipped it on to her left wrist. Neve gifted Rook the next installment of her favorite detective romance novel series. What made Rook emotional was that it was translated into Rivaini and not the trade tongue, which Rook had been reading most of her novels from recently.

“Thank you. I’ve missed reading books in Rivaini,” Rook said as she flipped through the pages. 

Davrin’s present was a wooden carving of Rook, who looked like a little girl, and she played with a dog. Rook had a dog in Rivain and she had mentioned multiple times that she missed him. Rook hugged Davrin, and a flash of irritation ran through Lucanis. He ignored the knowing look Neve gave him. One again, Lucanis found the notch on the table very interesting.

Then everyone was staring at him. Waiting for him to give Rook her presents. He had no doubt Davrin and Neve told Harding, Bellara, Emmerich, and Taash about him leaving Rook’s presents in front of the door. They all looked at him knowingly, and Rook looked at him…expectedly. Then a flash of hurt appeared on her face. His hesitation made her think he didn’t have a gift for her. He would give her the gifts, but now wasn’t the time. It didn’t feel right.

“I made you a cake,” Lucanis said, cutting through the awkward moment. He pushed Rook’s presents into Davrin’s lap with a little more force than he intended. He stood up and walked to the ice box to grab the cake. 

He brought it to the dining room and Rook’s eyes lit up. “Wow. It’s been a long time since I’ve had a cinnamon sugar cake. Thank you, Lucanis.”

The back of his neck grew warm. He didn’t respond as he placed the cake on the table. Emmerich and Neve brought the plates and cutlery from the kitchen. The first and largest slice of cake went to Rook. She placed a spoonful of cake into her mouth. 

A moan escaped from her lips and she closed her eyes. Lucanis almost dropped his plate. Maker, the sound that came out of her was…Lucanis swallowed and he said through a thick voice, “I guess you like it?”

“I love it,” Rook exclaimed. She took another bite and moaned again. “I’m going to eat this for lunch and dinner.”

“Hey, save some for us too–” Taash said as she cut a large slice as well.

“Taash, that’s like half of the cake!” Bellara protested. “Cut that in half.”

As the Veilguard tousled over the exact cake proportions, Lucanis’s eyes stayed on Rook. She ate slowly, savoring the cake. Her fingers were sticky from the cinnamon sugar. She put one of her fingers in her mouth, licking the sugar off. His heart skipped a beat and his stomach flipped. What was this? Excitement? Dread? 

This was ridiculous. Was he really this happy just from seeing Rook happy?

His thoughts were cut short by Davrin shoving the presents back into his lap. He nudged Lucanis and tilted his head towards Rook. Rook was currently in an animated conversation with Harding and Emmerich. 

The moment still didn’t feel right. He realized what he wanted. He wanted to make her smile and laugh–and for no one else to see a moment meant just for them. 

Lucanis gripped the presents under the table and tried to enjoy the rest of the party.

—-----

Rook’s birthday was almost over. 

Lucanis found himself outside of her door again holding her wrapped presents. He took a deep breath and knocked on the door. He heard the squeak of the bed and soft footsteps pad across the floor. Rook opened the door and Lucanis took in the sight of her in pajamas. She wore a pink top with thin straps and a matching pair of pajama shorts. A black silk robe was tied around her waist, but hung loosely off her shoulder. Her black hair was pulled into a bun. She always wore her hair down or in a ponytail. Her hair pinned up looked nice. 

“Good evening Lucanis,” She said. “Is something wrong?”

“No.”

“Oh, then do you need something?”

Lucanis pulled the presents from behind his back and handed them to Rook. “Happy birthday.” His voice sounded strange and thick like it did earlier. His nerves were growing worse as he anticipated Rook’s reaction.

Rook looked surprised–not happy like he’d imagined. Was he wrong to think the presents could make her happy? That he could make her happy? Lucanis was about to excuse himself when Rook held the door open wider and beckoned him inside. Lucanis stepped into her room and felt himself being overcome by a multitude of senses. Lots of floral and vanilla scents. They were coming from the perfume jars on her dresser. 

Rook sat down on her bed and began opening the presents. The first thing she grabbed was the dagger. She slid it out of its sheath and turned the blade over, admiring it. She touched the blue gem in the hilt, just like she had weeks ago. “This is beautiful,” Rook said. “Is this the dagger you cleaned a few weeks ago?”

“Yes,” He answered. He was so nervous that he couldn’t string together a coherent sentence. Rook still wasn’t smiling, but she wasn’t frowning either. What was going on in that head of hers?

She placed the dagger back in its sheath and grabbed the second present. She opened it up and held up the silver hoop earrings. “Lucanis,” She said, surprised. “This is–”

“You were looking at them the other day at the night market in Rivain. I went back and bought them. I thought you wanted them. I–”

“I did,” Rook answered, her voice thick with emotion. “I really did. But looking at them made me miss my mother so much.” She held the earrings up, her eyes shining. “That was silly of me. I love these earrings so I should wear them, right?” 

Rook undid the clasp of the earrings and slipped them into her earlobes. She touched the hoops and smiled at him. “How do I look, Lucanis?”

“Beautiful,” He said. A strong, clear thinking Lucanis wouldn’t have said that. However, this day had been strange for him and he wasn’t used to feeling all of these emotions at once. The nerves were making him act this way. 

A smile finally appeared on Rook’s face. She stood up and walked over to him, and enveloped him into a hug. He was taken aback. By the time he realized he should be hugging her back, she was already pulling away. A small noise of disapproval escaped from him.

“Lucanis, I’m going to ask you something and I want you to be truthful.” She took a deep breath. “You and me. We’re friends, right?”

“Yes, I consider you a friend,” Lucanis answered. His feelings for Rook were blossoming into something else, something he couldn’t control. But at this moment in Rook’s bedroom with no one else to see them…he could let himself admit that he had these feelings and as their mission to bring down the blighted gods continued, he knew these feelings would grow. His feelings for Rook may never disappear. 

Ava gave him a sly smile. “That’s good. I consider you a friend too.” She placed a hand on his shoulder. “A good friend would show me how to use that fancy dagger over there. If you don’t, I’ll have to use it as a decoration and place it next to my perfumes.”

“What a waste,” Lucanis murmured, which made Rook laugh. 

“You know what else good friends do?” Rook laughed. “They give birthday presents to each other in person and not leave them in front of doors or hide them under the dining room table.”

“How did you know?” Lucanis sighed. 

“I’m very observant,” Rook said. “I thought about calling you out in front of everyone earlier today, but I didn’t want to embarrass you. I knew I’d get my presents eventually. I just needed to wait.”

“And…was it worth the wait?”

“It was.”

Lucanis wanted to stay–wrap Rook into his arms and listen to her talk. He could fall asleep to the sound of her voice. But he didn’t want to cross that boundary. Perhaps he never would. Right now, this moment between them in her bedroom was enough. Seeing her wear the earrings he bought her was enough. Spending time with her to teach her how to use a dagger was enough too. If he got too greedy, then they would both get hurt. 

“Goodnight, Rook,” Lucanis said as he headed towards the door. “I’ll show you how to use the  dagger tomorrow morning after breakfast.”

“Call me Ava.” She cleared her throat and rubbed the back of her neck. “We’re friends, aren’t we? You can call me Ava too when we’re alone–I mean when we’re just talking casually, ya know?”

“I’ll do that then. Goodnight, Ava,” Lucanis said. He stepped out of her room and closed the door behind him. 

What Lucanis didn’t see was Ava Laidir jumping up and down in a quiet cheer. She went to the mirror over her dresser and looked at the earrings Luanis gave her. 

Beautiful. 

Lucanis called her beautiful.  Perhaps her love wouldn’t stay one sided for long after all. It looks like the birthday wish she wrote down last night–Grow closer to Lucanis Dellamorte– came true after all.

[couturetrendsblog]

Fast Fashion unveiled: what you need to know about rapid trends!

Fast fashion revolutionized the way we shop-trendy, affordable clothing at unbelievable speed. Brands like Zara, H&M, and Shein produce their collections like some runway looks or viral social media trends, often within weeks. Of course, while the appeal is undeniable, there are still important aspects of fast fashion that consumers should be aware of.

What is Fast Fashion?

Fast fashion is the rapid manufacture of inexpensive apparel that reflects the latest high fashion trends. This business concept depends on continuous style overhauls, making the customer return more frequently to refresh their wardrobe. New collections arrive almost every week to ensure that fashion enthusiasts will always find the new trend at competitive prices.

Target Group

Fast fashion appeals mostly to Gen Z and Millennials-young, budget-conscious consumers between 18 and 35 years. The group comes mainly from targeting by platforms which are the applications frequently used by users on Instagram and TikTok, and exposed daily to the trends that come with new-style influencer posts, pushing them to purchase quick items. This crowd buys fast fashion due to its affordability and the swiftness in getting through market trends without spending too much money.

Why is Fast Fashion So Popular?

Affordability: Fast fashion enables an individual to acquire several pieces of clothing at relatively low prices, and therefore, keep changing the fashion trends.

Constant Variety: Since new pieces from different designers are available in the stores almost every week, fast fashion enterprises always retain the dynamism of their products, while shoppers are assured of the latest fashionable styles.

Self-Expression: The cheap prices attached to fast fashion enable consumers to experiment with different styles without staying with the styles for a long time period.

The Negatives

Despite its benefits, fast fashion has environmental and ethical problems. The fast turn-over cycle leads to overconsumption and vast amounts of waste material, which ultimately cause pollution. In addition, the fast fashion industry is known for exploitative labor practices by cheap labor brands, often sited in countries where the workers are paid very low wages and subjected to very harsh working conditions.

Future

As awareness increases, consumers are increasingly opting for more sustainable alternatives, such as slow fashion, which is focused on quality and ethical production. The future of fast fashion will be defined by how a brand balances affordability, ethics, and sustainability as well as what consumers buy.

What do you have to say about fast fashion? Are you staying in, and looking for more sustainable options?

see you next time!

[freelancefusion-hub]

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[hannahlacey]

Contemporary Gen Z Female Marketing - Rare Beauty, UO, Adidas, Laneige, FWRD, Givency + Zara - LO1 + LO3

Givenchy:

https://www.fashiongonerogue.com/givenchy-spring-2022-campaign-kendall-jenner/

kendal jenner used as influencer to promote the products being shown

product category: clothing

how they have promoted product: conformed to typical ideals- showasing someone who is known for being conventionally stunning, skinny, rich and topical. Feeds into Gen Z with the distressed use of paint + the ‘clutter-core’ visuals coming through.

FWRD:

https://footwearnews.com/gallery/kendall-jenner-fwrd-campaign-summer-2022-photos/kendall-7-2/

Also utilising topical model to target the same audience who glorify + idolise her

product category: clothing + fashion

how they have promoted product: utilising body standards + sexualisation to sell products, conventional beauty. Targets Gen Z with use of vibrant colour, abstract angles, and ‘dreamy’ glow effect.

Laneige: 

https://people.com/style/sydney-sweeney-on-her-skin-journey-and-second-laneige-campaign-interview/

use of influencer celebrity- who has been commended and casted for her visual appearance- small size, blonde hair, large chest + sex appeal.

product category: skincare

how they have promoted product: use of ‘dreamy’ visuals, pastel colours, airbrushed skin- showcasing ideals to sell you the idea that you can achieve this look.

Urban Outfitters:

https://www.youtube.com/watch?v=XRoiT5NYCK8&t=1s

drug references

dreamy visuals

flowers, sunsets, cool patterns

sci-fi typography

product category: clothing + fashion

how they have promoted product: includes a group of ‘cool’ and ‘edgy’ looking individuals, glorifies drug use, uses ‘trippy’ and ‘dreamy’ visuals, presents the idea of popularity being ideal.

Rare Beauty:

https://www.rarebeauty.com/

showcases a beautiful celebrity utilising product

again selling the idea that you could achieve the look of this celebrity

use of shiny, pastel + glowing products to sell this fantasy, dreamy look

use of floral imagery to promote feminity

TIKTOK Adverts

Zara:

neon + pastel colours

butterfly imagery

cloud imagery

‘dreamy’ feeling

bold use of typeface- all caps

use of 3d animation to sell the product + create cool visuals

texture + neon playing large roles in visuals - sparkly, feminine, pearls, water

Adidas:

bold use of experimental typography, utilising shapes within the text (heart shape)

3d renders

blue, lilac + pastel colour scheme

shiny visuals

Urban Outfitters:

vintage imagery + style direction- use of VHS, retro style colours and layering video

bold use of typography- sticking to elongated, retro style typefaces- either fully capitalised, or not capitalised at all

feels edgy and cool- buying into this idea that the ideal is to be trendy and youthful.

Overall, from looking at how some of the biggest Gen Z brands are selling their products, it was easy to detect themes amongst them. Although the marketing isn't as stereotypical as it was in the past, the ideals being presented have just been re-packaged to appear more ‘unique’ and ‘edgy’. Carrying the same messaging, the female Gen Z audience is still seeing these conventionally stunning standards through influencers and models. This ‘dreamy’ aesthetic of lilacs, blues, pastels and clouds is really current and popular, which i find plays into this idealistic notion. Alongside this, the use of vibrant colours, patterns and vintage visuals is also really popular amongst these campaigns. 

The key themes shown are clothing, appearance, popularity, and appearing ‘cool’- which i find all play into this societal role of being ‘perfect’. I think this gives me a good indication on what to focus on- as these topics are all very current amongst the gen z female audience- leading to comparison, and the need to ‘fit’ this societal demand.

[kalanielle]

Affordable Women’s Shearling Jackets That Look Like a Million Bucks

Who says you need to spend a fortune to look luxurious? Shearling jackets, synonymous with elegance and warmth, are a winter staple. Fortunately, you don’t have to break the bank to rock one. In this article, we’ll explore affordable women’s shearling jackets that exude luxury without the hefty price tag.

1. What Makes Shearling Jackets a Winter Essential?

Shearling jackets are beloved for their combination of style, comfort, and warmth.

Material Magic: Crafted with a soft wool lining for insulation and a sleek outer layer for a chic finish.

Timeless Appeal: Versatile enough to complement casual, semi-formal, or formal outfits.

Functional Fashion: Practical and durable, perfect for winter’s chill.

2. How to Find Affordable Shearling Jackets That Look High-End

Finding a budget-friendly shearling jacket that screams luxury involves knowing what to look for:

Quality Faux Shearling: Modern faux materials mimic the real thing without the price.

Tailored Cuts: Opt for clean lines and structured fits for a polished look.

Neutral Tones: Black, camel, and cream exude sophistication.

3. Affordable Brands Offering Luxurious Shearling Jackets

a. Zara

Zara is a go-to for budget-friendly, fashion-forward outerwear.

Key Styles: Faux shearling biker jackets and oversized fits.

Price Range: $70–$150.

Why It’s Great: Affordable yet stylish, with trendy designs.

b. Mango

Mango nails the chic and elegant shearling look.

Key Styles: Longline shearling coats in earthy tones.

Price Range: $100–$200.

Why It’s Great: Offers high-street sophistication without the designer cost.

c. H&M

H&M delivers warmth and style at unbeatable prices.

Key Styles: Faux shearling aviator jackets and cropped fits.

Price Range: $50–$120.

Why It’s Great: Perfect for trendy yet budget-conscious shoppers.

d. ASOS

ASOS brings variety and affordability to the shearling jacket market.

Key Styles: Bold colors and oversized teddy shearling designs.

Price Range: $60–$150.

Why It’s Great: Great for experimenting with different styles.

e. Abercrombie & Fitch

Known for quality craftsmanship, Abercrombie’s faux shearling is luxe yet attainable.

Key Styles: Double-breasted shearling coats and moto jackets.

Price Range: $120–$200.

Why It’s Great: Timeless designs that mimic high-end brands.

4. Styling Affordable Shearling Jackets to Look Expensive

a. Pair with Tailored Pants or Jeans

Structured bottoms elevate the casual feel of a shearling jacket.

Dark wash jeans for a polished look.

Tailored slacks for a professional vibe.

b. Opt for Neutral Accessories

Use simple handbags in black or tan to enhance the luxurious vibe.

Pair with minimal jewelry like gold hoops or delicate chains.

c. Finish with Sleek Boots

Knee-high or ankle boots instantly upgrade the look of any shearling jacket.

5. Why Faux Shearling Is a Budget-Friendly Hero

Faux shearling is more affordable than genuine shearling while being just as stylish.

Eco-Friendly: Often crafted from recycled materials.

Durable: Less prone to wear and tear compared to real shearling.

Variety: Available in a wide range of colors and finishes.

6. Top Picks Under $150

a. Old Navy Faux-Shearling Moto Jacket

Price: $80–$100

Features: Classic fit, soft lining, and versatile tones.

Why It’s Great: Looks and feels high-end without the price tag.

b. Levi’s Sherpa Trucker Jacket

Price: $98

Features: Denim body with cozy sherpa lining.

Why It’s Great: Adds a modern, laid-back twist to your outfit.

c. Target Universal Thread Shearling Coat

Price: $65–$85

Features: Lightweight with faux-shearling detailing.

Why It’s Great: Affordable, stylish, and easy to pair with any wardrobe.

7. Why Affordable Doesn’t Mean Cheap

An affordable jacket can be high-quality and fashionable:

Focus on strong stitching and comfortable linings.

Avoid flashy embellishments for a more refined look.

Stick to classic silhouettes for a timeless vibe.

8. Where to Shop Online for Deals on Shearling Jackets

ASOS: Offers exclusive discounts regularly.

Nordstrom Rack: Find last season’s luxurious styles at a fraction of the price.

Amazon: Browse an extensive range of budget-friendly options.

ThredUP: Great for preloved, high-quality finds.

9. Trends in Affordable Shearling Jackets

Oversized Fits: Comfortable and perfect for layering.

Two-Tone Designs: Contrast-colored linings add a bold statement.

Short Cropped Styles: Pair with high-waisted pants for a chic look.

10. Final Thoughts on Looking Expensive on a Budget

Affordable shearling jackets have come a long way, offering style, comfort, and durability. By choosing the right brands, pairing them with elevated accessories, and focusing on quality, you can enjoy a luxurious winter look without overspending. Whether you shop at Zara, H&M, or Mango, your shearling jacket will help you slay the season in style!

[ivyinkblue33]

Classified by Consumer Tiers

Vintage clothing can be categorized based on consumer tiers, which reflect different levels of spending capacity and target audiences.

1. Luxury Vintage

Characteristics:

Includes high-end, rare, and collectible items from luxury brands such as Chanel, Hermès, Dior, and Yves Saint Laurent.

Often consists of limited editions, iconic designer pieces, or items with significant historical value.

Usually in pristine condition, sometimes even deadstock (unused vintage items).

Target Audience:

Collectors, high-income shoppers, and fashion enthusiasts looking for exclusive items or status symbols.

Purchase Channels:

High-end resale platforms like Vestiaire Collective, The RealReal, and 1stdibs.

Auction houses like Sotheby’s or Christie’s hosting fashion-specific sales.

Price Range:

Significantly higher than the original price, often ranging from a few thousand to tens of thousands of dollars.

The Fashion Industry's Growing Secondhand Market | BCG

2. Curated Boutique Vintage

Characteristics:

Features carefully selected, high-quality vintage pieces, including some luxury and niche designer brands.

Emphasizes the uniqueness, historical significance, and condition of the items.

Stores often create a personalized shopping experience with thoughtful curation.

Target Audience:

Mid-to-high income shoppers who value individuality and design, and are willing to pay more for exceptional pieces.

Eco-conscious buyers who prefer sustainable fashion but have a larger budget.

Purchase Channels:

Physical boutique stores such as Vintage Emporium (London) or Didier Ludot (Paris).

Online platforms like Etsy or Grailed, focusing on premium collections.

Price Range:

Moderately high, typically from $100 to a few thousand dollars depending on the item’s brand, era, and rarity.

Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade | SpringerLink

3. Affordable Vintage

Characteristics:

Includes accessible vintage items from non-luxury brands, such as Levi’s denim, vintage sports jackets, or casual retro dresses.

These pieces are widely available and appeal to budget-conscious buyers.

Focused more on functionality and retro aesthetics rather than rarity or brand prestige.

Target Audience:

Young shoppers, students, and budget-conscious buyers who enjoy vintage styles without the need for designer labels.

Purchase Channels:

Thrift stores like Goodwill, charity shops like Oxfam, and flea markets.

Online marketplaces such as eBay, Depop, and Vinted.

Price Range:

Affordable, typically between $10 and $100.

Vinted - statistics & facts | Statista

4. Reworked or Upcycled Vintage

Characteristics:

Refers to vintage clothing that has been modified or redesigned to create a modern, unique piece.

Includes items that are cut, dyed, or patched, giving them a personalized or contemporary look.

Often handmade, emphasizing creativity and sustainability.

Target Audience:

Younger consumers seeking one-of-a-kind pieces.

Eco-conscious buyers who support sustainability and upcycling efforts.

Purchase Channels:

Independent designers and small-scale shops specializing in reworked fashion.

Handmade goods platforms like Etsy.

Price Range:

Prices vary widely based on the complexity of the redesign, typically between $30 and $200.

The Rise of Vintage Fashion and the Vintage Consumer - University of Huddersfield Research Portal

5. Mass-Market Vintage-Inspired Fashion

Characteristics:

Not actual vintage but modern reproductions inspired by vintage aesthetics, produced by fast fashion brands.

Mimics iconic designs from past decades (e.g., 90s plaid skirts, 70s bell-bottom pants) using modern materials and production techniques.

Target Audience:

Consumers who enjoy vintage styles but prioritize affordability and convenience over authenticity.

Purchase Channels:

Fast fashion brands like Zara, H&M, and Urban Outfitters.

E-commerce platforms with vintage-inspired sections.

Price Range:

Affordable, with most items priced between $20 and $100.

MERAVIGLIA_From_fast_fashion_to_fashion_vintage.pdf

[timesofinnovation]

The fast-fashion giant Shein is under investigation by Italy's antitrust agency, amid claims of misleading environmental practices. The probe targets Infinite Styles Services Co. Limited, the Dublin-based company that operates Shein’s website and mobile app. The investigation raises serious concerns about the authenticity of Shein's sustainability claims, particularly those related to its 'evoluSHEIN' product line. The antitrust agency has accused Shein of using vague and misleading language that suggests its products are environmentally sustainable. The implications are significant: consumers may be misled into believing that items labeled as eco-friendly in fact use sustainable materials or have genuine recycling processes. This type of marketing strategy, commonly referred to as 'greenwashing', has come under increasing scrutiny as consumers seek to make more environmentally conscious choices. Shein has publicly stated that it plans to cooperate fully with the Italian authorities, indicating a willingness to provide all necessary information to clarify its marketing practices. This investigation aligns with a broader European initiative to combat greenwashing, as regulatory bodies across the EU are tightening their grip on the authenticity of environmental claims made by companies. The EU has recently introduced stricter regulations requiring firms to back their sustainability marketing with verifiable evidence. One critical area of concern highlighted by the Italian antitrust body is the contradiction between Shein's sustainability claims and the reported increase in greenhouse gas emissions linked to the company in 2022 and 2023. This inconsistency raises alarms not only about the validity of Shein's environmental statements but also about the broader implications for consumer trust in brands that heavily market themselves as eco-friendly. The legal ramifications of this investigation could be significant. Under Italy’s consumer protection laws, companies that engage in misleading advertising can face hefty fines ranging from €5,000 to €10 million. This serves as a stark reminder to fashion brands that the stakes are high in today’s marketplace, where consumers are increasingly informed and vigilant against deceptive practices. The Shein investigation is not an isolated case; it reflects a growing trend among European regulators who are intensifying their scrutiny of companies making bold environmental claims without proper substantiation. With climate change concerns dominating public discourse, companies are under pressure to act responsibly and transparently. Nevertheless, greenwashing remains prevalent, and consumers are becoming more discerning in their scrutiny of environmental promises. For instance, larger retailers like H&M and Zara have also faced pushback over similar concerns in recent years. In response to growing criticism, they have reassessed their marketing strategies and invested in initiatives to genuinely enhance their sustainability. It seems that Shein, which has faced challenges in establishing a reputation for responsibility, must carefully evaluate its practices if it aims to avoid the pitfalls that have ensnared its competitors. In summary, Shein’s current predicament is a reflection of the mounting pressure on the fashion industry to uphold honesty in sustainability claims. The outcome of Italy's investigation could set a precedent for similar actions across Europe and could serve as a wake-up call for companies that have yet to align their practices with their marketing narratives. As consumers continue to demand transparency and accountability, the emphasis on genuine environmental stewardship will only intensify. In closing, the Shein case serves as a crucial reminder of the dire consequences of misleading marketing practices. As the regulatory landscape evolves, companies must ensure that their claims are not only aspirational but also grounded in reality—if they wish to keep the trust of their consumers and stakeholders alike.

[pluugin]

In-Feed Shopping: The Next Frontier of ECommerce

Ecommerce continues to evolve, increasingly focusing on creating immersive and seamless experiences for consumers. One of the latest developments in this shift is in-feed shopping, which integrates shopping functionality directly into users’ social media feeds. As consumers spend more time on platforms like Instagram, TikTok, and Facebook, businesses are finding new ways to capitalize on this engagement by enabling users to shop without leaving their feeds. In-feed shopping is reshaping the way brands interact with customers, merging content with commerce in a more intuitive and engaging way.

What is In-Feed Shopping?

In-feed shopping allows customers to discover, explore, and purchase products without ever leaving their social media feeds. Rather than being redirected to external e-commerce sites, users can browse and make purchases directly on platforms like:

Instagram Shops

Facebook Marketplace

TikTok Storefronts

This model transforms the shopping experience, turning casual browsing into a seamless path from discovery to purchase, in line with users’ natural tendency to scroll through visually engaging content.

How It Works: Merging Content with Commerce

In-feed shopping integrates product listings into organic content, making the experience feel natural and visually appealing. Here’s how it works:

Product Tagging: Brands tag products in posts, reels, or videos.

Click-to-Buy: Users can click on product tags to view details like price, reviews, and availability.

Seamless Checkout: Some platforms, such as Instagram and Facebook, allow for in-app purchases, reducing friction in the buying process.

Influencer-Driven Commerce: Creators and influencers tag products in their posts, providing followers with direct access to the items they endorse.

Benefits of In-Feed Shopping

Higher Conversion Rates: By minimizing the steps from discovery to purchase, in-feed shopping reduces friction and drop-offs, leading to higher conversion rates.

Greater Engagement: The integration of content and commerce allows for a more engaging and immersive shopping experience, where users enjoy both storytelling and product promotion in a non-intrusive way.

Personalized Recommendations: Social platforms use data from user interactions to deliver tailored suggestions and targeted offers, enhancing the shopping experience.

Influencer Marketing Synergy: In-feed shopping enhances influencer marketing efforts, allowing influencers to authentically promote products and link directly to purchases.

Success Stories in In-Feed Shopping

Instagram Shops: Small businesses, as well as global brands like Zara and Sephora, have seen significant sales growth by optimizing their presence on Instagram Shops, turning their feeds into revenue-driving assets.

TikTok’s “Shop Now” Feature: TikTok has successfully integrated commerce into its viral content, enabling seamless transitions from entertainment to purchase. The platform’s creator-driven approach to commerce helps brands leverage trends for quick sales.

Facebook Marketplace & Shops: Many small businesses and D2C brands use Facebook Shops to display curated collections directly in users’ feeds, catering to those who prefer social discovery over traditional marketplace browsing.

Challenges and Considerations

Platform Dependence: Relying on social platforms for sales can limit control over customer data and relationships, leaving businesses at the mercy of algorithm changes.

Customer Trust: Some consumers may hesitate to complete transactions within social media apps due to concerns over security and privacy.

Inventory Management: Coordinating multiple platforms requires robust inventory management to avoid overselling and stock discrepancies.

The Future of In-Feed Shopping

In-feed shopping is expected to become a significant revenue driver for social platforms. Innovations like augmented reality (AR), AI-driven recommendations, and one-click payments will continue to improve the shopping experience. As these platforms evolve, brands that invest early in content-commerce strategies will be well-positioned to reap long-term rewards.

In-feed shopping is changing the ecommerce landscape, transforming passive browsing into active purchasing. This approach caters to consumers’ growing desire for quick, integrated, and seamless shopping experiences. As social commerce grows, businesses must adapt their strategies to ensure their products are not only discoverable but also engaging within the platforms consumers already use.

At Pluugin Ecommerce, we help brands navigate this ever-changing digital landscape by implementing innovative commerce strategies. Whether you want to integrate in-feed shopping, boost product visibility, or optimize your digital storefronts, our team is here to guide you through this new era of ecommerce.

[inayaxx55]

Global Toddler Wear Market 2024 Key Players, Analysis, Share, Trends And Forecast To 2034

The Toddler Wear market report offered by Reports Intellect is meant to serve as a helpful means to evaluate the market together with an exhaustive scrutiny and crystal-clear statistics linked to this market. The report consists of the drivers and restraints of the Toddler Wear Market accompanied by their impact on the demand over the forecast period. Additionally, the report includes the study of prospects available in the market on a global level.

With tables and figures helping evaluate the Global Toddler Wear market, this research offers key statistics on the state of the industry and is a beneficial source of guidance and direction for companies and entities interested in the market. This report comes along with an additional Excel data-sheet suite taking quantitative data from all numeric forecasts offered in the study.

Get Sample PDF Brochure @ https://www.reportsintellect.com/sample-request/894423

Key players offered in the market: Carter's Burberry Nike Zara Benetton Adidas Armani Gap Gucci Balabala LVMH Haohaizi

Additionally, it takes account of the prominent players of the Toddler Wear market with insights including market share, product specifications, key strategies, contact details, and company profiles. Similarly, the report involves the market computed CAGR of the market created on previous records regarding the market and existing market trends accompanied by future developments. It also divulges the future impact of enforcing regulations and policies on the expansion of the Toddler Wear Market.

Scope and Segmentation of the Toddler Wear Market

The estimates for all segments including type and application/end-user have been provided on a regional basis for the forecast period from 2024 to 2034. We have applied a mix of bottom-up and top-down methods for market estimation, analyzing the crucial regional markets, dynamics, and trends for numerous applications. Moreover, the fastest & slowest growing market segments are pointed out in the study to give out significant insights into each core element of the market.

Toddler Wear Market Type Coverage: - Apparel Footwear Others

Toddler Wear Market Application Coverage: - Online Offline

Regional Analysis:

North America Country (United States, Canada) South America Asia Country (China, Japan, India, Korea) Europe Country (Germany, UK, France, Italy) Other Countries (Middle East, Africa, GCC)

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The comprehensive report provides:

Complete assessment of all opportunities and threats in the global market.

Toddler Wear Market recent advancements and major events.

A thorough study of business policies for the growth of the Toddler Wear Market leading players.

Concluding study about the growth plot of Toddler Wear Market for upcoming years.

Detailed understanding of Toddler Wear Market particular drivers, restraints, and major micro markets.

Favorable impression inside vital technological and market latest trends hitting the Toddler Wear Market.

Reasons to Purchase Toddler Wear Market Research Report

Develop a competitive approach based on the competitive landscape

Build business strategy by identifying the high growth and attractive Toddler Wear market classifications

Identify potential business partners, gaining targets and business buyers

Design financial investment policies based on estimated high potential segments

Prepare management and tactical presentations using the Toddler Wear market data

Plan for new product promotion and portfolio in advance

Contact Us: sales@reportsintellect.com Phone No: + 1-706-996-2486 US Address: 225 Peachtree Street NE, Suite 400, Atlanta, GA 30303

[iwebdatascrape]

How Does Scraping Zara Fashion Category Data Reveal Product Insights?

How Does Scraping Zara Fashion Category Data Reveal Insights Into Its Product Diversity?

Zara, a prominent global fashion retailer, is widely recognized for its agility in adapting to the latest fashion trends. The "Dresses" category, in particular, is notable for its extensive variety, chic designs, and high customer appeal. To understand this category better, we can scrape Zara's dresses category to analyze its offerings comprehensively. This report provides an in-depth examination of the scraped data, focusing on several key aspects: the diversity of the product range, the pricing strategies employed, prevailing design trends, customer reviews, and the overall market positioning of Zara's dresses. By Scraping Zara Fashion Category Data, we aim to uncover valuable insights into how Zara maintains its competitive edge and responds to market demands. This analysis will shed light on the effectiveness of Zara's approach to fashion, enabling us to understand better consumer preferences and the factors driving the brand's success in the highly competitive fashion industry.

Comprehensive Analysis of Zara's Dress Category

Zara's dress category offers a diverse and extensive range of options, each tailored for specific occasions and preferences. By leveraging fashion data scraping services, we can gain a detailed understanding of this category:

Casual Dresses: Perfect for everyday wear, these dresses combine comfort with style. They typically feature simple, elegant designs, breathable fabrics such as cotton or linen, and versatile colors that can be easily mixed and matched for various casual settings.

Formal Dresses: Designed for professional and office environments, formal dresses from Zara are characterized by sophisticated and structured silhouettes. They are crafted from high-quality materials like wool blends or silk, providing a polished look suitable for business meetings and formal events.

Party Dresses: Tailored for special occasions, Zara's party dresses often showcase bold, eye-catching colors and intricate detailing. These dresses are made from luxurious fabrics such as satin or sequins, adding a touch of glamour and elegance to any festive event.

Summer Dresses: Ideal for warm weather, summer dresses are light and airy, featuring floral prints, soft fabrics, and relaxed fits. They are designed to keep wearers cool and stylish, making them popular for outdoor events and vacations.

Winter Dresses: Zara's winter dresses are crafted from heavier materials like knitwear or wool for colder seasons. These dresses often include long sleeves, thicker fabrics, and darker hues to provide warmth and comfort during chilly weather.

In-Depth Analysis of Zara's Pricing Strategies for Dresses

Extracting Zara Fashion Data shows that it employs a sophisticated and dynamic pricing strategy that aligns with its fast-fashion model, catering to a wide range of customer segments and market demands. By scraping fashion data, we can gain detailed insights into the pricing structure of Zara's dress category, which spans from affordable to premium options based on various factors:

Affordable Pricing: As data collected using Zara Fashion Product Data Scraper, Zara's basic and casual dresses are often priced lower to attract a broad customer base. For example, these dresses may range from $30 to $60, making them accessible to budget-conscious shoppers while maintaining style and comfort. This pricing strategy ensures high turnover and attracts frequent buyers looking for everyday wear.

Mid-Range Pricing: Zara Product Category Data shows that formal and party dresses typically fall into the mid-range pricing bracket, generally between $60 and $120. This range balances quality and affordability, offering customers sophisticated designs from quality materials. These dresses target consumers seeking a mix of elegance and value for various occasions, from professional settings to special events.

Premium Pricing: Limited edition and high-fashion dresses are priced higher, often exceeding $120. These premium-priced items cater to customers looking for exclusive designs and superior craftsmanship. By incorporating unique fabrics, intricate details, and trend-setting styles, Zara appeals to fashion-forward consumers willing to invest in standout pieces.

Analysis of Design Trends and Customer Feedback for Zara's Dress Category

Zara excels at adapting to and setting fashion trends, with its dress category reflecting several current design trends. Sustainable fashion is increasingly featured, incorporating eco-friendly materials to attract environmentally conscious consumers. Bold patterns and prints, including floral and geometric designs, are prevalent, aligning with seasonal trends. Versatility is a key focus, with many dresses suitable for both day and night wear, enhancing their value. Minimalism is also prominent, showcasing simple, clean lines reflecting elegance.

Customer feedback provides further insight into Zara's dress category. Scrape Zara Fashion Data to collect reviews highlighting the quality and durability of Zara dresses, noting a favorable balance between price and quality. Many customers appreciate the comfortable fit, though occasional inconsistencies in sizing are mentioned. Zara's contemporary and stylish designs receive praise, although customer service reviews are mixed, with some commending efficiency while others suggest areas for improvement. Scraping fashion data helps uncover these trends and feedback, offering a comprehensive view of Zara's dress offerings and customer satisfaction.

Competitive Analysis: Zara's Position Against Key Fashion Retailers

This bar graph generated by our Ecommerce Data Scraping Service illustrates the significance of five critical competitive advantages that Zara leverages in the fast fashion industry:

Rapid Production Cycle

Trend-Focused Approach

Vertical Integration

Market Responsiveness

Competitive Pricing

The height of each bar represents the relative importance or impact of each factor on a scale of 1 to 10. This visualization helps to highlight how Zara's business model differs from that of traditional retailers and some of its competitors like H&M and Uniqlo.

Conclusion

Web Scraping E-commerce Websites show that Zara's trend-focused approach and rapid production cycle are particularly significant in maintaining its competitive edge. These factors allow Zara to quickly respond to changing fashion trends and consumer preferences. Vertical integration and market responsiveness are also crucial elements of Zara's strategy. They enable the company to control its supply chain and quickly adapt to market demands.

While competitive pricing is essential, it is slightly less emphasized than the other factors, suggesting that Zara's main competitive advantage lies in its ability to quickly deliver the latest fashion trends rather than competing solely on price. Extract Fashion website data to illustrate why Zara has maintained its position as a leader in the fast fashion industry, highlighting the critical elements of its business model that set it apart from competitors.

Discover unparalleled web scraping service or mobile app data scraping offered by iWeb Data Scraping. Our expert team specializes in diverse data sets, including retail store locations data scraping and more. Reach out to us today to explore how we can tailor our services to meet your project requirements, ensuring optimal efficiency and reliability for your data needs.

Read more: https://www.iwebdatascraping.com/scraping-zara-fashion-category-data-reveal-insights-into-its-product-diversity.php

[influencermagazineuk]

H&M Stock Drops Amid Sales Warning

Hennes & Mauritz, the world's second-largest publicly traded fashion retailer, experienced a sharp drop in its share price on Thursday after issuing a sales warning for June due to unfavorable weather conditions. Shares in the Swedish company fell by 15 percent as the market turned its attention to the group's performance for the remainder of the year. This decline occurred despite a 50 percent increase in operating profits, which reached SKr7.1 billion ($672.5 million) from March to May compared to the same period last year. Net sales also rose by 3 percent to SKr59.6 billion. Chief Executive Daniel Ervér, who assumed his role in January, stated, “The situation in the world around us remains uncertain, and households continue to face high living costs.” For over a decade, H&M has faced significant challenges, losing its position as the world's largest fashion retailer to Zara owner Inditex and struggling with weak profitability and high inventory levels. H&M has also faced increasing competition from new low-cost retailers like Shein and Temu. Despite being in a "robust financial position," Ervér cautioned that external factors, such as rising material costs and foreign currency fluctuations, could negatively impact purchasing costs. "This will have a more negative impact than we expected in the second half of the year," he said. The group has been focusing on improving profitability rather than sales growth by closing stores and raising prices. On Thursday, the company announced that its gross margin for the second quarter increased to 56.3 percent from 52.7 percent, with Ervér calling it “our best results in many years.” Richard Chamberlain, a retail analyst at RBC Capital Markets, noted that "current trading was a little softer than we expected" but acknowledged that the family-controlled group had implemented "various steps to enhance its offering for customers, which should lead to stronger relative sales performance." "We also see potential for the company to move closer to its 10 percent operating margin target this year due to gross margin improvements and further cost efficiencies," he added. Read the full article

[tramngo]

Fast Fashion's Impact on Vietnam: Legal Aspects and Environmental Protection

The global fashion industry is racing at breakneck speed, meeting the ever-increasing demand for the latest trends. Fast fashion, the industry's latest trend, is causing substantial environmental damage, contributing heavily to carbon emissions and other ecological issues. In Vietnam, the rise of fast fashion brands, both local and international, presents a unique set of challenges and opportunities. The Vietnamese government must address these challenges through effective policies, laws, and environmental protection strategies to ensure sustainable development.

Fast Fashion and Environmental Impact

What is ‘Fast Fashion'?

The phrase 'fast fashion' is increasingly mentioned in discussions about fashion, sustainability, and environmental awareness. It describes the rapid production of low-cost clothing that imitates the latest runway trends and is quickly distributed to stores to capitalize on current fashion trends (Maiti 2024).

The term was first used at the beginning of the 1990s when Zara landed in New York (Rauturier 2023). “Fast fashion” was coined by the New York Times to describe Zara’s mission to take only 15 days for a garment to go from the design stage to being sold in stores (Lai 2021).

Environmental Impact

Fashion is more than just a means of expression, it is an industry that significantly impacts our planet. Fashion is the second leading field in terms of emissions causing environmental pollution, and the impact on the environment of this industry is increasingly serious (Niinimäki et al. 2020). According to the UN Environment Programme (2019), the industry is the second-biggest consumer of water and is responsible for about 10% of global carbon emissions. Fast fashion exacerbates these issues, consuming 1.5 trillion liters of water each year and accounting for nearly 20% of industrial water pollution (Global Fashion Agenda and The Boston Consulting, 2017).

Furthermore, brands use synthetic fibers like polyester, nylon, and acrylic which take hundreds of years to biodegrade. A report from the International Union for Conservation of Nature (2017) estimated that 35% of all microplastics – tiny pieces of non-biodegradable plastic – in the ocean come from the laundering of synthetic textiles like polyester.

Vietnam's Role in the Fast Fashion Industry

In Vietnam, fast fashion is gaining a strong foothold in the hearts of consumers. Especially in the age of technology 4.0, when young people spend a lot of time shopping for cheap clothes on e-commerce platforms. In 2022, the number of e-commerce users in Vietnam recorded around 57 million, indicating a year-on-year growth since 2018. That year, Vietnam's e-commerce market value reached approximately 16.4 billion U.S. dollars (Statista 2022).

The revenue of fast fashion brands such as Zara and H&M increases every year. Zara's revenue in three years (2016 to 2018) increased from 320 billion VND to 1700 billion VND. Particularly in the Vietnamese market, where people’s income is not high, fashion brands listed as “Fast Fashion” are still luxury brands. The business results of fashion brands Zara and H&M demonstrate how attractive the potential of the Vietnamese fashion market is for international brands (Manh Hung 2022).

According to a study, 27% of Vietnamese consumers keep clothes for less than a year before throwing them away, compared to China's 23%, Australia's 4%, Hong Kong's 6%, and Singapore’s 6% (YouGov 2017). Thus, compared to other countries in the region, Vietnam has a higher rate of reusing clothes, but the amount discharged into the environment is still of concern. Currently, plastic waste in Vietnam is increasing significantly, with the contribution of fashion waste (Manh Hung 2022).

The Need for Sustainable Policies and Practices

In the National Strategy on Climate Change, Vietnam has announced the goal of cutting emissions by 43.5% by 2030, setting emissions targets for each sector. To achieve this goal, Vietnam has issued many legal documents and proposed policies related to emission reduction issues associated with the net zero emissions target by 2050 (Prime Minister 2022).

The 2020 Law on Environmental Protection is the most important legal document in Vietnam’s strategy to reduce CO2 emissions. In addition, the Government of Vietnam also issued Decision No. 2053/QD-TTg on the Plan to implement the Paris Agreement on climate change, directly regulating the field of greenhouse gas emission reduction with Decree No. 06/2022/ND-CP dated January 7, 2022, regulations on reducing greenhouse gas emissions and mitigating the Ozone layer.

Recommendations for a ‘Greener Future’

Raise Awareness Among the Younger Generation

One of the most effective ways to combat the environmental impact of fast fashion is through education and awareness. Young consumers, who are the primary market for fast fashion, need to understand the environmental footprint of their shopping habits. By promoting sustainable fashion choices and encouraging a shift from quantity to quality, we can foster a culture that values durability and environmental responsibility.

Support Local and Sustainable Fashion

Promoting local fashion brands that prioritize sustainability can also make a significant difference. Vietnamese local brands such as Moi Dien, Dong Sai Gon, and Tim Tay are more likely to have shorter supply chains, reducing their overall carbon footprint. Supporting these brands can also boost the local economy and provide more environmentally friendly options for consumers.

Let’s make fashion fabulous and friendly for our planet. Together, we can turn the tide on fast fashion and stitch a greener future for Vietnam.

As we navigate the world of fashion, it's clear that the allure of fast fashion comes with significant environmental costs. From its massive water consumption to its carbon emissions and contribution to plastic waste, fast fashion poses serious challenges. In Vietnam, the rise of this industry presents a unique set of opportunities and obstacles that we must address head-on.

Reference list

Bick, R, Halsey, E & Ekenga, CC 2018, ‘The Global Environmental Injustice of Fast Fashion’, Environmental Health, vol. 17, no. 1, pp. 1��4, viewed <https://ehjournal.biomedcentral.com/articles/10.1186/s12940-018-0433-7>.

Boucher, J & Friot, D 2017, ‘Primary microplastics in the oceans | IUCN Library System’, Iucn.org, viewed <https://portals.iucn.org/library/node/46622>.

Global Fashion Agenda and The Boston Consulting Group 2017, PULSE OF THE FASHION INDUSTRY, viewed <https://www2.globalfashionagenda.com/wp-content/uploads/2017/05/Pulse-of-the-Fashion-Industry_2017.pdf>.

Lai, O 2021, ‘7 Fast Fashion Companies Responsible for Environmental Pollution’, Earth.org, viewed <https://earth.org/fast-fashion-companies/>.

Maiti, R 2024, ‘Fast Fashion and Its Environmental Impact’, Earth.org, viewed <https://earth.org/fast-fashions-detrimental-effect-on-the-environment/>.

Nijman, S 2019, ‘UN Alliance for Sustainable Fashion Addresses Damage of “Fast Fashion”’, UNEP - UN Environment Programme, United Nations, viewed <https://www.unep.org/news-and-stories/press-release/un-alliance-sustainable-fashion-addresses-damage-fast-fashion>.

Rauturier, S 2023, ‘What Is Fast Fashion and Why Is It so bad?’, Good on You, viewed <https://goodonyou.eco/what-is-fast-fashion/>.

Statista 2022, ‘Vietnam: number of e-commerce users 2022’, Statista, viewed <https://www.statista.com/statistics/1297060/vietnam-number-of-people-buying-consumer-goods-online/#:~:text=In%202022%2C%20the%20number%20of>.

[joancoyespain]

Day 4: Reina Sofia Museum

Home to a large collection of modern and contemporary Spanish art renowned throughout the world, Reina Sofia holds works by Dalí, Miró and Juan Gris. The Cubist and Surrealist collections were excellent and the museum's masterpiece, Guernica truly impressive. This large 1937 oil painting by Spanish artist Pablo Picasso is one of his best-known works, and regarded by many art critics as the most moving and powerful anti-war painting in history.

Espadrills, Spanish fashion, and marzipan treats were a few of our shopping targets along the route to our next stop.

Located in the heart of Madrid for over 100 years, the Mercado de San Miguel stands out as one of the world’s main gastronomic markets. The finest selection of tapas, paella, Iberian hams and gourmet cheeses were tempting for lunch, but the crowds so dense, we decided to merely window shop.

On a quiet side street we soaked in the sun and enjoyed some tapas, salads and delicious Spanish wine. Next on the agenda, a scenic stroll to Plaza de España and its lovely sculptures, fountains and green space... coincidentally located by the world's largest Zara?!

Step count exceeding 12,000 thus far for the day, we retired to the apartment for a bit of relaxation.

[timesofinnovation]

In a notable shift, H&M has decided to abandon its profit margin target for 2024, as mounting costs and increased discounting strategies continue to impact its financial performance. The Swedish retail giant, now the world’s second-largest listed fashion retailer, revealed these developments while grappling with heightened competition and an evolving market landscape. During the third quarter, H&M's operating profit dropped significantly, revealing a margin of just 5.9 percent—its lowest since 2017. This decline was attributed to several factors, including a strong Swedish currency, rising markdown costs, and the additional expenses stemming from the closure of its online fashion outlet, Afound. CEO Daniel Erver is now under pressure to devise a turnaround strategy, especially after H&M’s warning in June about the challenges facing its 2024 financial targets. In a climate where fast fashion is increasingly dictated by consumer preferences and economic fluctuations, H&M faces stiff competition from rivals such as Zara, owned by Inditex, and budget-friendly online retailer Shein. This competitive pressure has intensified as high inflation and changing consumer behavior have led to a more price-sensitive market. The announcement also carried good news for investors, as H&M revealed plans to initiate a share buyback worth 1 billion Swedish crowns ($98 million) from September 26 to November 26. However, despite this move, H&M shares have dropped by almost 5 percent this year and fell sharply—by up to 8 percent—right after the earnings report was released. H&M's operating margins for the first three quarters of the year averaged 7.4 percent, highlighting how the company has grappled with unpredictability in its earnings flow. In an effort to revitalize the brand's image, H&M has ramped up marketing expenditures. Notably, pop star Charli XCX was brought on board for a London Fashion Week launch event introducing the Autumn/Winter collection. Erver has articulated a vision to “raise the bar” for the brand, suggesting that these marketing investments are crucial to creating excitement and consumer engagement. Despite hurdles, H&M reported an optimistic outlook, expecting September sales to surge by 11 percent in local currencies compared to previous years. The company's efforts to launch its Autumn/Winter collection involved hosting 12 promotional events across eight cities, showcasing its commitment to regain consumer interest. Looking ahead to the fourth quarter, Erver acknowledged that markdown costs would be slightly higher, confirming the company's ongoing need for tactical discounting to entice cost-sensitive shoppers. H&M has also experienced an increase in clothing stock levels relative to its sales, now reaching 17.8 percent, a marked increase from 17.1 percent a year ago. This growth in inventory levels is largely a result of transport disruptions, as well as H&M's more assertive purchasing strategies in anticipation of shifts in seasonal demand. Operating profits for the third quarter came in at 3.51 billion Swedish crowns—well below the previous year's figure of 4.74 billion and missing analysts' projections. This disappointing performance highlights an ongoing struggle for the company under what marks only Erver's second earnings report since he took over leadership earlier this year. The difficulties faced by H&M stand in stark contrast to the recent successes of Inditex, which reported increased sales for its Autumn/Winter collection despite a challenging summer. Furthermore, competing retailers like Britain's Next have raised profit forecasts due to unexpectedly robust trading results. As H&M navigates these turbulent waters, the retail landscape continues to evolve, requiring quick adaptations and innovative strategies to maintain relevance in a fast-paced market. How effectively H&M can strengthen its brand while combating pressures from competitors remains to be seen, but the actions taken today will undoubtedly shape its trajectory for years to come.