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jsbmarketresearch01 · 2 years ago

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Priyanka Chopra Dances and Cheers for Nick at Jonas Brothers’ Concert in Las Vegas

Priyanka Chopra, the Bollywood star, attended Jonas Brothers’ concert on Sunday in Las Vegas. She was seen dancing at her place from the audience and grooving as Nick Jonas, her husband, sang on the stage, saying ‘you are the wings…’ Her energy and charisma were both visible at the event as she enjoyed in the mood, and was lost in the moment. A fan account shared a video from the venue. It shows Priyanka dancing in a shimmery black dress with a back fur overcoat as Nick Jonas performed on the stage.

The video captured Priyanka Chopra bemused and making the most of the time as she was seated in the audience. But as Nick Jonas began to sing, she got up and started to tap her feet and dance from the place twinning with her husband, who wore a black slit co-ord set. Nick also showed love for his wife by sharing several candid pictures with Priyanka from the concert on his Instagram channel, bearing a heart emoticon and the caption ‘Vegas with You’. He also shared a few solo pictures.

Priyanka on the other hand shared his post on her Instagram Stories with the line ‘You are the wings I need to fly away.’ The fan account of the couple also shared a post by a fan. The fan in question supposedly met the actors at the event along with their cancer-survivor mother, while caringly enquiring if they required anything at the concert. The post by the fan also praised the actress for her kind gesture to strangers.

Priyanka and Nick married back in 2018, and their baby was conceived through surrogacy in January 2022. The Bollywood sensation, Priyanka Chopra had shared two pictures earlier in the day with her daughter, Malti Marie Chopra Jonas spending time in Las Vegas. Malti was in the hospital for about 100 days as she was born pre-mature. One of the pictures from the post showed Nick Jonas cuddling with Priyanka and the baby in the bed. The actress captioned the picture with a heart emoticon and caption ‘Day like this’.

It was just last month at an event in Los Angeles that the couple revealed the face of the baby after keeping it hidden for a year from the public and media. The event gained the Hollywood Walk of Fame star for the Jonas Brothers. Priyanka is going to start in the web series – Citadel directed by Patrick Morgan, which has Russo Brothers, and Richard Madden as well.

The actress will also be a part of – Love Again, a Hollywood movie whose trailer was released online recently. Love again will star Sam Heughan and Celine Dion as well, and available to watch from May 12 in U.S. theatres. Priyanka Chopra will also be in Jee Le Zara of Farhan Akhtar, co-starring Katrina Kaif and Alia Bhatt. She also has Ending Things in her kitty.

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nyc-looks · 3 years ago

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Escarleth, 23

“My co-ord set and boots are old Zara, blazer is newer Zara, and bag is thrifted. Fashion is something I’ve always used to express my identity and showcase my personality. I’m inspired by adding splashes of color, and being comfortable while feeling confident.”

Sep 11, 2021 ∙ Chelsea

#street style #street fashion #Street Photography #new york street style #new york fashion week #New York Style #zara #zara looks #zara outfit #pink blazer #nyc looks

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miaswetnambcu · 4 years ago

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Brand Group Meeting 2

Our second brand meeting was based around finalising our original ideas as well as establishing a customer profile.

Our first point was to decide a name for our brand. Our first idea being the name ‘Sensuell’ which means voluptuous in Norwegian. As the word would be pronounced as the English word ‘sensual’, we thought it would work as a double meaning for the brand name. However, our brand does not hold any link to Norway and it would not make sense to use a Norwegian word for the name of our brand.

Our second idea was Curvé. The idea was derived from the word curve and as our products are aimed at curvy women, we though it would be fitting. We added the accent on the end of the ‘e’ so that it is pronounced as ‘curvay’, which makes it sound more luxurious. Also, the word curve on its own is not very interesting and wouldn’t draw people into our brand.

We decided to do a mood board surrounding the colours we are going to use for our products. Our initial idea was black with some nude shades as well. Both of these compliment each other and will work for many different skin tones for our customer. For a statement piece, we chose a lilac colour. We chose this colour as it is a soft colour that will flatter most body types and skin tones, as well as it being a very wearable colour.

Our design inspiration was found on plus-size models that showcase different styles of clothing. We decided our outfit ideas were going to consist of one dress, one skirt and top co-ord and one trousers, top and blazer set. The products from the sets would be able to buy separately, as well as being able to choose the sizes for each individual item if they were to be bought as the set. Figure-hugging silhouettes is the main idea, with some corset style elements into the garments.

Our social media is based around the same colour theme as our products, which is black, nudes and lilac. The Instagram posts will be centered around plus-size women with various body shapes. This is to ensure that all types of plus-size people are included in our brand and so that each customer is able to find someone showcasing the same body type as them on our page. This should make the customer feel more included and accepted into the brand to improve our customer engagement.

Once we had established these elements, we decided to create a customer profile. We chose to do this to ensure we are aware of what our customers likes and dislikes and can hopefully portray this through out brand outcomes.

The ideal customer we created was 22 year old woman, either a post-graduate or in her last year of uni. The customer would live in the main part of a city such as Manchester or Liverpool. She is a size 18 and is very active on her social media by constantly checking her timelines and liking other people’s posts. She would be likely to follow some sort of plus-sized model such as Ashley Graham, as well as other influencers such as Kylie Jenner or Molly-Mae. We decided she would most likely follow these possibly look for tips for make-up and hair. In contrast, she may follow these people as she would like to look or dress like them, but cannot find the right clothes to do so. This is where our brand is needed, as it would give people like her the opportunity to wear clothes like Kylie Jenner to make her feel just as beautiful.

To look further into customers and a current need for our brand, we decided to create a survey to look into these aspects.

The first question on the survey was for the person to state their age. The responses ranged from 17- 27 year olds, which is close of our age range of 20-30 year olds. This indicated the results would be in significant relation to our brand.

The second question was centered around people’s plans when we are out of lockdown. 27.7% said a restaurant or pub and 23.1% said they would go to a bar or club. This equates to just under 50% of people on the quiz saying they would go to the places where our clothing range is most likely to be seen. This idicates that there is a need for our brand in the near future. However, this question was slightly misleading as our brand is for when we are out of the current pandemic, not lockdown. This lead to there being such a high percentage saying they would stay home. If we were to do this quiz again, we would have to alter this question to be more specific.

Our next question posed as to whether the person would buy new clothes for this. It is split quite evenly on both sides. This may reflect the previous question as around 50% said they would go to a bar or a pub. Those 50% would most likely say yes to this question, with the other 50% saying no.

The next question was based around the brands that people tend to shop at. 23 people said ASOS and 8 said Zara. Pretty Little Thing was said 7 times, with House of CB and Missguided mentioned 3 times each. Most of these brands have a similar price range, which could help us to asses the market for price. ASOS has multiple brands on their platform so their price range varies between each one. House of CB sits slightly higher on the price range than other like Pretty Little Thing and Missguided.

The people or things that influence people’s fashion choices was asked in the next question. 27 people stated some form of social media, such as Instagram and Tik Tok. Friends was the second most popular with 5 people stating it, as well as catwalk fashion being said by 2 people. This gives us insight as to how to promote our brand, with social media being the obvious choice.

Our next question was based around the price range that people would pay for a dress. We decided to include this in the survey as it would give us a rough margin as to how much people will pay. 54% said £0-£30, with £28.6% saying £30-£50. This indicates that 82.6% of people in this survey would only pay up to £50. This is something we will have to take into consideration when planning our pricing for our products.

The last question on the survey asked what the person would wear on a ‘night-out’. 49.2% said jeans and a nice top, with 9.2% saying a dress and 7.7% saying a co-ord. This shows that there is a market for the products that we decided to make.

After the meeting, I decided to interview someone who was previously plus-size to see if our brand is needed in the market. Paige was a size 20 when she was age 20. She displayed her stress to me regarding her weight and the clothing that was available to her at that time.

I explained our brand identity to her, which is to make plus-size women feel beautiful and confident in their bodies. I added that our brand is a party/eveningwear brand for plus-size women with products such as dresses and co-ords. After I explained our brand to her, she said that she “needed a brand like that” when she was that size.

According to Paige, the clothing that was available to her was not made for her age and were made for people upwards of 40. With her only being age 20, the clothes were obviously not her style and would not have made her feel confident when wearing them. She showed me a picture of her at a party where she wore a blue leopard print dress. The dress was obviously not something that a 20 year old would usually wear to a party as the dress seemed to be made of a thick cotton and was not very flattering on her figure. Although she could not remember where she got the dress from, she stated that it was not from a standard high street store like New Look or H&M. She said it was more likely to be from a brand like Evans. Evans is a plus-size clothing brand in the UK that stocks sizes from 14-32. The standard customer for Evans would be women 50+, which Paige is not part of. The dress she wore to the party did not make her feel beautiful or confident and she even felt the need to wear two pairs of fat pants and a pair of shaping tights underneath the dress. She said that even though she wore these shaping garments underneath, she still did not feel confident in the dress and though that it did flatter her figure.

The way she described this is exactly why we wanted to create a plus-size partywear brand. She was unable to find any dress that she thought was flattering on her body, and even the dress she chose to wear did not make her feel beautiful and confident. Our brand is centered around making plus-size women feel empowered and confident enough in themselves to wear our garments. People like Paige are exactly the target market we are looking for and this interview reinforces the fact that a brand like ours is needed in the fashion industry.

Paige eventually lost a lot of weight and dropped from a size 20 to a size 10. She stated that even though she has lost a lot of weight, she still does not feel confident in her body. She said that this was because she was unable to build that confidence when she was younger as the clothes that were available to her did not make her feel good about herself. Paige could not build her confidence up when most people do as she did not have the resources to do so, and had to resort to feeling uncomfortable in any piece of clothing she wore. Although clothing brand make clothes in her size, they did not make clothes for her size, which led to them being unflattering on her body. The picture above shows this, as although the clothes do physically fit on her body, they were not made for the structure of her body, leading to the proportions seen on the top and the shorts not fitting as well on her body as it would on a smaller sized person. As our products will be made to fit a curvy body, this will not be a problem for our customers.

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houseoffett · 9 months ago

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Co-ord Sets for Summer and Resort Wear for Women

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arosea · 4 years ago

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Week 4 - Lucky Monday

24th-28th August

Monday

I started the week by making two new different Cad drawings on Illustrator. I drew and created them by getting inspiration from old business garments and photos of other brand dresses. I ended up creating four different blocks (dresses) for Asos.

After creating the Cads I had to start adding different prints on the dresses (florals, ginghams and check). I did at least 10 different options that we were then going to send to Asos.

Tuesday

I had to adjust the prints that I put on the dresses and had to adjust them to the right proportions and colours as the print samples we had.

I drew the back view for all the dresses as well.

I booked in some new garments that were bought from other shops for future inspiration.

I had to give new Pantone colours to a print that we wanted to recolour and then sent it to the factory via email.

In the afternoon I started drawing two new cads; a jumpsuit and a pair of shorts. For those my boss gave me directions on how she wanted them to look like, so I had to make them from scratch.

Wednesday

I finished cadding the jumpsuit and the shorts on Illustrator. I then added some prints on them on Photoshop (heart shapes, strawberries..).

After making the shorts we realised that we wanted to create a co-ord. We ended up deciding on making two different tops to go with the shorts. One top is off the shoulder with balloon sleeves and the other has a frilled collar and puffy sleeves (similar to another style they already made). For the shorts I just got inspiration from a pair we bought from Zara.

Thursday

First thing in the morning I prepared a parcel that had to be sent to the factory in India.

I had to cut a swatch of fabric to source and then I had to put it in a bag with also a pair of trousers that had to be used for silhouette. Before sending the parcel though I tried the trousers on and we decided that we wanted to take off 4 cm from the hem. I then had to send via email all this information to the factory.

I recoloured a print and added it to the two new co-ords that I created the day before. I transferred the cads on to a sheet and sent it to River Island.

We want to create bucket hats and face masks to match the prints of the garments that we created for the new SS'21 collection (to be worn as a set), so I took photos of some samples we had. I took all their measurements and wrote them down on the photos.

Friday

I had to finish putting all the measurements of the items and also had to give them a name and number. After that I sent all the details to the factory with also the prints that we wanted to use.

My colleagues took photos of me in some new knit garments that they then had to book in.

I started a new Cad drawing for future use.

Started cadding some shorts. I had a pair from which I had to get inspiration, but my boss told me she wanted me to add some frills and some shearing. I have made different versions since my boss wasn’t in the studio today and so I didn’t know if they were exactly what she wanted.

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