#you cant do it straight bc that doesnt work with skz or xh | Explore Tumblr posts and blogs

sanstropfremir · 2 years ago

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Huh I watched itzy's cb with Cheshire and wow the mv is very similar to stray kids' case 143. Which made me think of how xdinary heroes and nmixx had alice in wonderland themes. Do you think jyp is doing this on purpose?

i'm not sure? i've noticed the alice in wonderland similarities as well, and i don't know if it's jype trying to do a shared universe type thing or not. personally i don't think it is because despite there being similarities in the visuals, none of it is quite similar enough for me to think that they're actively trying to tie everything together in some way. it's probably a lot more likely that they managed to hire a creative director that was good at their job on one project, and then just copied the concepts over.

#like if they WERE trying to do some kind of shared universe they are doing it VERY poorly #like you want to maintain the visual differences between your groups so you can market to different audiences?#like the whole point of kwangya is that all the sm groups are supposed to be different + have different 'worlds'#there's no point in having all jype groups do an aiw theme bc....who are you appealing to?#you cant do it straight bc that doesnt work with skz or xh #and its debatable that you can even play it straight with itzy or nmixx bc they didnt do that either #and like......even if you did have a jype company stan....why would you want to see four of the same concept cbs in row???#like i can't even tell you what the difference between itzy and nmixx's were visually aside from itzy's being much less interesting #and the xh cb was cut with more horror and pulp elements that aib elements?#like i do think its just someone finally had a good idea and theyre just plagiarising it from themselves back and forth #bc fr these have been the best designed jype cbs in YEARS at this point #kpop questions #itzy w #nmixx w #xdinary heroes w #skz w #text #answers

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