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cindylouwho-2 · 6 years ago

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RECENT NEWS, RESOURCES & STUDIES, May 2019

Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from May 3 to May 30, although some may be older than that.

I am out of town June 10-16, so I cannot predict when the next edition will come out, but I will do my best to make it before the June trip. I’ve recently narrowed my reading list so that I can get through it more quickly and post these more often. If you have any suggestions or comments, please let me know!

TOP NEWS & ARTICLES

If you had your entire promoted listing budget eaten up by clicks on an item with “shoe” in the searchable keywords, contact Etsy to make sure you will be refunded.

Etsy was accidentally suspending some shops for not using Etsy Payments, but they are in ineligible countries. Some but not all drop ship or use fulfillment in countries with Etsy Payments, but that doesn’t appear to explain all the errors.

Mailchimp launches a new marketing platform that integrates multiple marketing needs, not just emails. Pricing will stay the same for existing customers for the time being.

On the same topic, here is a study of various email services, and their different deliver-ability rates.

Etsy is being sued after a child dies, strangled by an amber necklace bought on Etsy. [video & article] This is getting a fair amount of media attention. Not covered in many stories is the fact that the daycare employees didn’t call 911 at first, and the day home had more infants that day than they were licensed for.

Better media attention: disappointed in the long delay for the introduction of the Harriet Tubman $20 bill in the US, an Etsy seller designed a stamp buyers can use to cover up Jackson’s face with Tubman’s. “Harriet Tubman” is a trending search on Etsy frequently since these articles, so this media coverage is really bringing traffic to the site.

Amazon is now using packing machines in a few of its warehouses that replace 12 workers each. They have other warehouse automation, too, & just started work on their hub at the Cincinnati airport. If you need any more evidence that diversification is the key to successful businesses, remember that they make the biggest chunk of their profit on their cloud services.

ETSY NEWS

This year, Etsy’s Maker Cities program (US only) has joined up with Mastercard for their grants. Applications are due July 3, and there is a webinar on June 3 with more info and instructions. [links in article]

They’s also extended their Design Awards submission deadline to June 4. Check out their FAQ if you have any questions.

Etsy released a summer update to their spring/summer trends guide, with some useful search data. Clothing shoppers are interested in vintage styles, “with Etsy searches for “70s” and “90s” up 26% and 7% year over year.” I summarized the earlier report here.

In case you missed it, Etsy released their first quarter financial report for 2019, & I summarized it in the Etsy forum.

In related news, Etsy ranks 3rd in USA Today's list of the top 20 fastest growing retailers in the world, even ahead of Amazon.

Some businesses are competing based on delivery speed, but Etsy is able to do well with much slower shipping. (That’s a nice feature in an article they didn’t write; not all good promotion is paid.)

I can’t remember if I posted this interview with Etsy chief financial officer Rachel Glaser before, so here it is again. [audio file/podcast and short text excerpt. Please note I have contacted Etsy about the photos & search comment, but they have not yet replied, other than with the usual links to Etsy’s search guide.]

Short piece on Etsy’s approach to diversity. Spoiler alert - they like it, and the article links to other materials demonstrating why this is the best approach for businesses.

SEO: GOOGLE & OTHER SEARCH ENGINES

If you want to get your website or blog material ranking faster, Moz has some tips for you. Note that the first part in particular contains advanced-level technical tips, but most of the rest is easier to grasp for non-techies. It’s worth a skim!

But don’t break Wikipedia rules to get your images on top - North Face got caught doing that, & had to apologize. But “[f]rom Leo Burnett Tailor Made's original statement, it seems the agency was anticipating such a reaction to the North Face effort all along. In stunts like these, the ensuing controversy and attention around it can be part of the overall campaign goal and strategy.”

Once your website starts getting Google traffic, it is not unusual for growth to start to slow or even stop completely, but there are things you can do to avoid that.

Despite many people insisting that longer blog posts are necessary for good Google ranking, there is no ideal length for a blog post.

Here’s a good list of free SEO tools; note that some are paid tools that have a limited free version.

Links on other high-quality websites still matter to Google. (Most of us won’t be able to do the link-building that this test did, but the test demonstrates how much the links are worth. So if you aren’t ranking, realize that other people linking to your page is probably a big factor.) Some of your pages might fit perfectly on a resource page/site, if they answer a question or uniquely fill a need. You can find link opportunities on Twitter through following certain hashtags and engaging with the users.

Google search results now include podcasts. “This feature doesn’t only search for the title or meta data of the podcasts but also can search for the audio – as Google transcribes them — directly within the podcast show itself.”

As of July 1, Google will use the mobile version of all new websites for their index, so make sure that you have a good mobile set up on any new websites (or old ones, for that matter, since most web traffic is mobile these days).

There was a possible Google search update around May 9, then May 22, and now maybe May 29th. Google updates its algorithm a lot, if you hadn’t already noticed. "To give you a sense of the scale of the changes that Google considers, in 2010 we conducted 13,311 precision evaluations to see whether proposed algorithm changes improved the quality of its search results, 8,157 side-by-side experiments where it presented two sets of search results to a panel of human testers and had the evaluators rank which set of results was better, and 2,800 click evaluations to see how a small sample of real-life Google users responded to the change.” (and some people think Etsy tests a lot LOL)

CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)

Have popular content on one platform/site? You can repurpose it to use elsewhere, for maximum reach. It’s less work than coming up with brand new ideas all of the time!

Micro-influencers may work best for most businesses, because they can speak directly to your target market.

There are proven ways to get more social media followers; it’s not just luck.

Up-to-date infographic on the ideal sizes for social media images, by platform.

Facebook announced several upcoming plans at their annual developer conference, including a desktop redesign. Facebook has also changed the video algorithm to favour posts that people watch for longer, and to disfavour posts that are just repurposing old video.

Tweetdeck is rolling out more updates, including emojis and the ability to set up polls within the app. I use it, & I like it - I wish they had a phone app!

If you are using LinkedIn, you may be missing some great tricks to get more attention.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Here’s how you can get better results out of Microsoft ads (formerly Bing ads)

There was a bug in Google ads stats for April 30 & May 1st; they are working on fixing it.

Google advertising can be very confusing, so here as some tips on mistakes you should avoid. [video with transcript] They also recently announced some upcoming changes.

Etsy shops can only buy their own Google Shopping ads through Etsy’s program, or you can let Etsy buy them for your shop, but if you want to advertise your website, here is a great starter guide.

Chrome is giving you more control over cookies so that you can avoid more targeted ads. Some point out this is not necessarily as user-friendly as it sounds - it means Google can stop other companies from tracking their ad performance while Google has all those records through Chrome & other tools.

Facebook is also giving users more control over tracking for ads, & advertisers are not happy.

STATS, DATA, OTHER TRACKING

You are going to be surprised that Russian search engine Yandex has a really good Webmaster tools package.

ECOMMERCE NEWS, IDEAS, TRENDS

Some people are comparing Walmart’s new online wedding shop to Etsy, "with tons of personalized wedding gifts to buy on a budget.”

The coverage of Amazon’s big announcement about one-day shipping with Prime (in the US) mostly missed the fact that Amazon can already deliver to 72% of the US population in one day.

Amazon employees told some third-party sellers that religious items were banned from the site - but it wasn’t true.

Big Commerce now has a plug-in for Wordpress blogs.

As promised, Zibbet has added Etsy to its integrations, which allows you to list on Zibbet and it will automatically be added to Etsy as well. This is only going to be useful once they add other platforms (since Zibbet has no traffic), so shop around if you are interested in this sort of tool, as other companies are doing the same things. Indiemade websites completely integrate with Etsy, for example, and they have more website tools.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

With increased discussion of free shipping on Etsy recently, this is a good time to review some of the more recent studies & surveys on the topic. One US report from January shows that buyer expectations in this area continue to increase. Shipping cost is a big factor in purchase decisions, & shipping costs are a common reason for cart abandonment. There are a variety of ways to calculate how to offer free shipping without losing money. (Thank you to Rebecca for the last link!)

If you want more shares on social media, this study on the top 5 reasons people share things online will be useful. But Americans are now more engaged by mobile games than social media, which has implications for app development and advertising.

Googly eyes make people donate more.

Smaller online businesses tend to make very specific types of customer service mistakes that harm your ability to compete. Although there isn’t always much you can do about the fact that “37% of customers expect a response within an hour“.

Can everyone read and understand your web page? Easy-to-understand English is an important aspect of accessibility.

Help Scout produces some fabulous material on customer service; here is a great article on value propositions, with examples, and another on how to collect customer feedback, including analyzing your stats package to see where customers are having trouble with your site.

MISCELLANEOUS (including humour)

Trend alert: more professional women switching purses for backpacks.

You can now control how long Google retains data on you.

You can also join the class action against major US telecom companies that sold your location data.

Another example of a company getting people to post photos so it can develop facial recognition technology.

Some businesses are offering products & services based on your DNA & other biological markers.

Most people worldwide over the age of 15 have a cell phone, although not all are regular users.

If you are concerned about internet privacy, & hate tracking, the browser Brave may be worth a look. (I haven’t tried it yet, but it comes well-recommended from various tech people I respect.)

Burger King has trolled McDonald's in ads & social media posts for years, & it can be pretty funny. “When McDonald’s abruptly and surprisingly lost its trademark on “Big Mac” in the EU earlier this year, Burger King couldn’t help but rub some salt in the wound. BK’s Swedish operations decided to celebrate for a day by offering a menu of “Not Big Macs” such as “The Like a Big Mac, But Actually Big” and “The Big Mac-ish But Flame-Grilled of Course.”

#seo #search engine optimization #search engine marketing #etsynews #analytics #stats #social media #contentmarketing #ecommerce #smallbiz #cindylouwho2newsupdates

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my-dark-words · 6 years ago

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Choose Your Mistakes - 14 something

Part uh... something... of the interactive fanfiction, Choose Your Mistakes. Please check the FAQ and the Setting Info if you have questions, and be sure to follow your choice below.

You flung your arm out in a desperate attempt to reach Dark's hand, and whatever offer of safety was implied. "Good choice," he growled through his grinning teeth. A deafening ringing sound assaulted your ears, and you fell forward as the air was suddenly thinner, supported only by Dark's grip on your arm. "That's better," Dark said smugly with a more pronounced echo to is voice. You looked around, no longer on the beach but on a bridge in some sort of cave, suspended over a cavern. At one end was an entrance to what looked very much like the bunker Anti had chased you through. At the other was a closed door, behind the rather smug looking Dark. He clasped his hands behind his back, a predatory grin sweeping across his face. “Allow me to take you somewhere more comfortable,” he murmured, the cavern giving his voice an odd echo over the churning water below. “Of course, you will need to dispose of that unsightly appendage,” he sneered at Anti's angry amputated arm, still somehow in your grasp. The hand dutifully presented its middle finger. “I will not be guiding you from this forgotten tomb until you do. Toss it away.” “Where are we?” you asked, eyeing the dimly lit corridor behind you before glancing over the edge. It was so far below in the darkness that you couldn't even see it, but doubted doing so would make you feel any better about it . “Straight down,” he explained without explaining a single damn thing. He turned away to walk to the door behind him, placing his hands on its surface as a mind numbing ringing sound filled the air. You wanted it to stop, but didn't want to lose Toto to the abyss, even if there was a good chance the thing wouldn't hesitate to kill you, given the chance. It wasn't a friend as such, or even a friendly face, but it was all you had, damn it. The dimly lit walls of the cavern didn't reveal much detail, but there were hints of other walkways and corridors emerging from the walls, snapped off and dangling into the space below. Warped beams of steel, crumbling floors and bundles of wires jutted out from the stone walls, arranged haphazardly like twigs in a nest. “I'm really, really sorry,” you whispered to Toto, “But I can't stay here and wait for the rest of you to show up. So, good luck out there. But not too much luck, I don't actually want you to catch me.” With all your might, you threw Toto towards the cavern walls. It landed among a bundle of dangling wires, sparks alighting on their frayed ends. The clawed fingers bent around backwards to latch on, preventing the tumble to the water below. You breathed a sigh of relief. Though you'd initially planned to toss it down the deepest hole you could find, somehow you'd grown attached to the murderous thing. “About time,” Dark smirked as you approached. “And here I was thinking you might linger here until you waste away.” With a satisfied chuckle he opened the door as the ringing sound vanished. It was some sort of library, far too big for a private collection yet the books too uniform to be anything else, each bound in black leather with varying degrees of dust. The place looked old but well maintained, antique might have been the better word, with wooden bookshelves so old the wood was practically grey. Dark meandered through it, touching the occasional shelf as though greeting an old friend, as he purposely crossed the room towards a fireplace, crackling with light. He exuded confidence, as though he didn’t doubt you’d follow, and he was right. It had been a lucky escape on the beach and you were in no rush to wander off on your own now. But what exactly you'd escaped to you weren't yet sure. You wandered behind Dark, glancing down the rows of bookshelves, more of them lining the edges of the room, each filled with books. This wasn't underground, soft white light filtered through the heavy windows, and you caught a glimpse of sky over trees laden with purple flowers. Dark reached the fireplace, and you didn't dawdle too far behind. You didn't know what his game was, precisely, but so far he hadn't tried to gut you with a knife. Oddly, there was no warmth radiating from the fire. The flames looked real enough, but only provided light. Two chairs were positioned before the fireplace, ornate, high backed objects that looked more intimidating than comfortable. A black velvet teddy bear sat on one chair with buttons for eyes, one dangling down its chest by a loose thread. A sewing kit sat next to it. “Now that the mongrel is occupied elsewhere, we can really get to know each other,” Dark said as he sat in the empty chair, leaning back with equal parts arrogance and pensiveness. “Uh, is there another option?” you replied. You realised you hadn't seen anything electronic in this room, not even a light in the roof above. There was no way to know how long it would take Anti to find you, but there would be no warning here. He tilted his head to one side with the faintest twitch of his upper lip. “Did you have a request?” he replied. “Some topic you're simply dying to understand?” He gestured to the other chair, but you distinctly did not want to move the teddy bear or the sewing kit to sit down. It was just a toy, but you couldn't shake a distinctly bad feeling about it. “I dunno,” you shrugged. What this room didn't seem to have was another exit, which was concerning, but you weren't completely sure why you'd need to escape just yet. “What's with all the books?” you decided to ask. Dark chuckled. “What indeed,” he mused, removing one from his jacket pocket to jot down yet another note in those mysterious pages. “Very well.” He snapped the book shut with a loud thud. You jumped, despite yourself. “Select any book in this room, and I'll explain its contents to you. This time.” He placed the book from his jacket in his lap, folding his hands over it patiently. “Literally any book?” you clarified, staring at the one under his hands. “Indeed.”

Do you choose the book in his hands? or any other book?

#choose your mistakes #darkiplier #choose your own adventure

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verdantspringcourtyard · 6 years ago

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FAQ - Miscellaneous

What is this month’s mystery pattern?

Please refer to the image below.

This image is also pinned in the #general channel of the official Onmyoji discord server.

Which shikigami is better, x or y? Is [insert shikigami name here] useful/useless?

No shikigami is better than the other and no shikigami is completely useless (except Satori and Hone Onna).

If you’re comparing to shikigami who do very similar things like Zashiki vs Oitsuki vs Kaguya, then it is important to take what context you want to use them in.

If what you’re asking is actually “who can i shrine?” then the answer - anyone you don’t plan on ever using, or dupes of shiki you have already maxed the skills of.

Are the collab shiki good? Are they worth getting?

Doesn’t matter if they’re good or ‘worth it’, the real questions here are “do you want to give up an opportunity to get a limited shikigami?” and “would you regret not getting them?”. Even if you don’t particularly want the collab shiki, you may want the shards for trading purposes.

Each of the anime collab events has 3 parts. Once the 3rd part for any of the collabs has happened it won’t come back and the trading price will gradually increase.

When will GL get Nura?

¯\_(ツ)_/¯

(There are licensing issues, so there's no knowing when the collab may or may not even come to your server. It took JP server a very very very long time for him to arrive, so please be patient.)

What about the Bleach collab, when will GL get that?

¯\_(ツ)_/¯

(TW/JP doesn’t even have it yet, please be patient)

Why does CN get cool events/free stuff/certain rate-ups and not GL? I want GL to be treated the same as them!!

The majority of all events will come to GL regardless if you demand it or not. Some older events like Yamakaze super oniou are completely skipped over so GL could catch up to other servers. To compensate for that, the rewards from such events are made available elsewhere. Anything that doesn’t come to GL, or even TW&JP, is CN exclusive.

If your demands are for rate-up to be the same as CN, then surprise! GL already has the same rate-ups! (excluding the double SSR releases with rate-up for only 1 of them when the server was still new, that was GL exclusive) What you’re actually asking for is to be treated like TW/JP.

If you still really want to be treated exactly like CN and gets the same exclusives as them too, then go play on CN.

I heard this shikigami I just got/am working on is going to be nerfed and rendered useless-....

If you personally have not seen where such info is from (eg; official Onmyouji weibo or dashen/网易大神 account, ingame patch notes for CN, CN patch notes reposted on NGA forums or NGA weibo, etc), then consider anything relating to nerfs or buffs untrue.

Same goes for news about new shikigami, new skins, any brand new content in general.

I heard that the next SSR/SP is going to be...

Unless you’ve seen the leaks for this sort of info, please consider these rumours as speculation only.

To know what shikigami are potentially going to please check the unleased shikigami part of this page on the wiki, there’ll be a list of unreleased and some unconfirmed shikigami.

Is the game P2W?

You can play the game the P2W way, but it is not necessary. Being completely F2P is possible. Besides, whether you’re P2W or F2P, we’re all still be subjected to the same rng when it comes mitama stats!

Like with any game with micro-transactions; remember to spend responsibly and moderately.

What should my pvp team be?

Teams for pvp are very flexible, so as long as you know what you’re doing you could use almost anything. If you don’t, then maybe don’t do pvp yet. Go figure out what your preferred play style is, which shiki you prefer using and what synergises with them first.

If you just want to copy the current meta, then the answer is easy - spectate pvp when it’s pvp time in your server. (not tier 8 though, that has its own unique meta)

Or if you want a more specific answer, then ask this question; “my current pvp team isn’t working too well, how can I improve it?” or “how do I counter certain teams (eg, Bakejujira teams) with the shiki & mitama/souls sets I have?”.

Were the drop rates for 6* in mitama/soul 10-11 nerfed?

Unfortunately, the harsh truth is - no, you’re either experiencing some very bad rng or you only just became able to farm mitama/soul 10. If the latter, for your first few runs drop rate for mitama/soul 10 will seem great, then as time goes it seems like it gets worse and worse. That ‘worse drop rate’ is actually the norm.

Best ways to get 6* are farming mitama/soul 11, sougenbi, the goryou/totem dungeons, true orochi and exchanging orochi scales. (just for reference, mitama/soul 10 only has ~3% drop rate for 6*)

Were the rates for black daruma shards from boss raids nerfed?

Again, unfortunately, the harsh truth is - no. Please accept the fact that you are experiencing some bad rng at the moment.

Were the drop rates for memory scroll fragments nerfed?

First, ask other GL players if they are experiencing the same low drop rate as you. Second, ask CN or TW&JP players if they experienced a low drop rate during their most recent scroll event.

If the general response seems to be “yeah, drop rate feels lower than usual” then it has in fact been nerfed. This would be a perfect time to contact ingame support or complain about in the official Onmyoji discord.

I don’t have my 1st 6* shikigami but there are lower level players who already have multiple 6*s... am I progressing too slowly?

No, you’re not. Those players could be level suppressors, you could be over levelled, maybe they’re players who took the asap in “6* a farmer shiki asap!!” way too seriously.

Most people make their first 6* by level 30-50. If your level is anywhere in that range, you’re doing just fine.

Don’t worry too much about progressing too slow or fast, play the game at your own pace.

Where can I find a [insert name of some type of 3rd party tools/bots/auto-clickers/whatever]?

That’s an odd way to ask “how can I get myself potentially banned?”.

Don’t use 3rd party tools. You can get banned for using them.

If you do use 3rd party tools, then never ever post screenshots of you using them. Why? Because it’s evidence that can be used against you should anyone decide to take that proof, that you posted yourself, and report your account.

Is selling accounts ok to do?

CN accounts - yes. There’s an app/site set up especially for that and is authorised or made by NetEase. I don’t know the full details, so to know more you’ll have to ask CN players.

GL, TW & JP - no.

KR, VN & TH - probably no.

I keep seeing other player’s say “dalao” and “dalao daidaiwo“, what does it mean?

“我亲爱的大佬，请带带我” or “my dear dalao please daidaiwo” is a CN meme. In the context of Onmyouji it basically means “op player pls carry me”.

大佬 / dalao = experienced person, op player in a game 带带我 / daidaiwo = carry me

What does “african“ and “european” mean in the context of Onmyouji?

In CN the unlucky streak and full SSR collection achievements are literally called “African Onmyouji” and “European Emperor”. The terms themselves aren’t unique to Onmyouji and are commonly said in chinese gaming communities, particularly ones for gacha games.

Just because these terms are common does not make using them ok.

#Onmyouji #Onmyoji #faq #long post

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couroworkpal1989 · 4 years ago

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pa homeowners insurance laws

BEST ANSWER: Try this site where you can compare quotes from different companies :insurancefastfinder.xyz

pa homeowners insurance laws

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Auto Insurance

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FAQs About Homeowners Insurance in Pennsylvania

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Health Insurance

Health Insurance Marketplace, you can look over your current policy as well as compare and change your insurance policy. Your policy and the coverage you get will depend on your state, however, which ones you want to make changes to your current policy. Many companies can do that and sometimes an existing policy will even offer some benefits. If your current policy has coverage limitations, please check. A better coverage could save you more time, money, and frustration in the future, but it could also save you money out the door. If you have an older or noncompliant insurance policy, then make a change to your current policy in order to increase your coverage. You can also look elsewhere if you are in need of more coverage or a change in insurance. If you have a higher deductible (less than the amount of your outstanding balance) you should consider applying for a lower coverage. An individual s insurance may vary according to their situation and the coverage of another person, especially if you have been in an accident, so you.

Home & Renters Insurance

Home & Renters Insurance For All Carpoolers Insurance - Buy 2 carpool policies that are in total collision protection coverage. Pay $2,000 for each individual carpool and $3,000 for each individual RV. This is the most basic insurance with a lot of benefits. In most cases you can choose your own coverage limits for each carpool and RV in addition to full coverage. This can be added to your RV insurance for about $20 per year. To get full coverage, you ll want to add the 1,000,000 policy you purchased to the full amount which can be $10,000 or $20,000. Also include the 10,000,000 policy into your RV insurance. For those with full coverage auto insurance and more expensive to insure, you could just go with the RV Insurance. More than likely your RV would be covered on your carpool insurance and the cost of the carpool insurance policy. However sometimes your RV insurance will.

Pennsylvania’s Top 3 Home Insurance Companies

Pennsylvania’s Top 3 Home Insurance Companies have consistently earned the highest home insurance rating for the state, which translates to impressive customer service and financial stability for the company. The home insurance company has a strong, financially strong company with solid financial standing and offers high-value home insurance. According to the National Association of Insurance Commissioners, Progressive has the lowest homeowners insurance rates for the state. According to the J.D. After a 4-point drop in yearly premiums, it’s now time to upgrade. Getting quotes from multiple companies can save you money on a policy and provide much-needed coverage for your home. To find the best home insurance company as a whole, review AAA’s ratings and decide which one will work for you best. AAA has been around for over 80 years and currently holds second place in customer relationships among more than 40 insurers in the U.S. The company has earned a high degree of financial stability to boot. While rates will vary for everyone without an overnight rating, overall customer satisfaction levels are highly.

Factors to Consider Before Buying Homeowners Insurance

Factors to Consider Before Buying Homeowners Insurance These Reliable Facts About Homeowners Insurance: There are still plenty of affordable home insurance discounts out there: There is not one available that will always be the best homeowners insurance company for the best price, which can be misleading and deceptive. It is very important to compare policy quotes whenever a new company starts to become less expensive. This is true whether it be through the app or you can get quotes directly from the company. That being said, a homeowners insurance company should not be the cheapest option available to you as the company might not only be able to offer those benefits but it would also be considered as trustworthy. When you’re shopping for homeowners insurance they’ll want to know to consider an “extra” for home insurance. This comes into play if you’ve had a history of accidents and claims and you expect them to be willing to step in to help you in emergencies. These extra services are very likely to be worth it but there’s clearly something out.

How Much Does Home Insurance Cost in Pennsylvania?

How Much Does Home Insurance Cost in Pennsylvania? How Much Insurance Do you need? Homeowners insurance, or home insurance, typically includes a number of components: Insurers require different lengths of coverage for personal property. For instance, your home insurance policy might cover your valuables, including jewelry. However, if your home were damaged, your insurance provider will require you to use more coverage for items like jewelry or collectibles. Your insurer will also provide coverage for other types of valuables, such as electronics, clothing or jewelry. What Is a Multiple Home Insurance Provider? Multiple homes can have multiple policies, with coverage variations by type and company. There are sometimes multiple coverage amounts and types of home insurance. A multi-family policy with a home that includes multiple owners may need more coverage than one policy. On average, home insurance rates have a steep variance between home insurance rates, although the variable rates are likely related. What is a Flood Policy? Flood coverage is usually referred to as “one-third of an insurance policy.�.

Life Insurance

Life Insurance to help protect anyone with a disability. The Insurance Information System (IIHS) is a state-regulated database maintained by the California Department of Motor Vehicles (DMV). The IIHS serves the DMV’s insurance customers by measuring the number of registered vehicles per state and providing a list of all registered vehicles. Since 2001, the Insurance Information System (IIHS) has recorded statistics on the number of registered motor vehicles written in 2013, a common way of measuring the number of vehicles insured. This data captures not only registered vehicles, but also owners and related entities that write both auto and life insurance. This data, which was collected from 2017 to 2018, was then compared by other data sources for the same year. In other words, drivers can adjust their policies by looking to the insurance company for changes in their coverage, but it takes an average to see what changes are noticed. If you have ever had a driving issue in the past, chances are that you’re going.

Pennsylvania Homeowners Insurance

Pennsylvania Homeowners Insurance Largest Car Insurance Companies in the U.S. Largest Nationwide Casualty Company Operating in the U.S. Largest Auto Insurance Companies in the U.S. The State of Pennsylvania ranks at number 2 in the number of uninsured motorists The average annual cost of homeowners insurance in the state was $1,972.70 in 2013. The rate had jumped to $2,569.19 in 2014. Rates in this article will vary among the available policy types. Rates were developed by comparing quotes from private researchers and the most expensive policy types. The rates are from the most expensive tier available when a homeowner purchases a standard home insurance policy (HO-3) and is under $500 per year. Rates among the companies in this survey are lower than average. Rates in this article are from a survey of more than 4,000 homeowners of the 20 most expensive policies. Rates are from the most expensive policies offered by each insurer and are estimates.

Pennsylvania Homeowners Insurance Coverage

Pennsylvania Homeowners Insurance Coverage: These policies can provide coverage in the event of a disaster or theft, but they are not required by law. If you owe money on your home or you own a car parked near your home or garage, it is important that you protect your assets with homeowners insurance. Here’s why it pays off. Your homeowners insurance policy protects your personal property. These policies are affordable, and they will not only protect your assets but also your house and belongings. If your home is destroyed and your equipment is damaged, they will not be able to get what they’re worth. Therefore, homeowners insurance does not pay out as much money as their house insurance policies will. Homeowners insurance is designed to provide you , but how are they insured? What coverage do you need to insure your home? Are you looking for a price that’s a little more to afford, or something that’s worth a lot more, and also can lower your monthly or annual insurance bills? Look no.

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bluuharmonii · 7 years ago

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ami (f)arts! about & faq

hey everyone! i’m ami, & welcome to my art blog where i draw things!

i started taking art seriously in the fall of 2016, i believe. that fall, i also started digital art, which was completely a huge step for me. i’m still young (and brokeーi practically have no professional/brand name art supplies & tech stuff as of now), but i’m hoping to improve over the years!

ー

faq ! (continuously updating)

✯ what device & program do you use to draw digitally with?

currently, i use ibis paintx to draw. (it’s a free mobile app with tons of really nice brushes and effects i still have yet to explore!), and i use my samsung galaxy s7 edge & a random pen with a stylus tip for drawing.

(it’s not much, and even though i know absolutely nothing about art tablets & stuff, i’m hoping to upgrade soon!)

ー

basic info :

【∞】ɴɪᴄᴋɴᴀᴍᴇ : αмɪ

【∞】sᴇᴘᴛ . 22

【∞】 vietnamese-american

ー

interests :

✯ anime , cartoons , & stranger things

✯ seventeen & bts

✯ hansol vernon chwe

✯ lance charles mcclain & todoroki shouto

ー

find me elsewhere !! :

〔☏〕ɢᴍᴀɪʟ/ʜᴀɴɢᴏᴜᴛs ; [email protected]

〔☎〕ᴋɪᴋ ; derpyvessalius12

〔☏〕ᴛᴡɪᴛᴛᴇʀ ; derpyvessalius1

〔☎〕ᴍᴀɪɴ ɪɴsᴛᴀɢʀᴀᴍ ; derpyvessalius12

〔☏〕ᴀʀᴛ ɪɴsᴛᴀɢʀᴀᴍ ; bluuharmonii

〔☎〕 ᴇᴅɪᴛs ɪɴsᴛᴀɢʀᴀᴍ ; thetealpaladin

〔 ☏ 〕ᴡᴀᴛᴛᴘᴀᴅ ; derpyvessalius12

〔☎〕ᴍᴀɪɴ ʙʟᴏɢ ; derpyvessalius12

#get to know me #for starters #introduction #first tumblr post #a little bit about ami #about #faq

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my-dark-words · 7 years ago

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Choose Your Mistakes #34

Part thirty-four of the interactive fanfiction, Choose Your Mistakes. Please check the FAQ and the Setting Info if you have questions, and be sure to make your choice below.

You chose to defend Mare.

Mare was frozen in place. You could see him twitch as he tried to move, but he simply could not convince him limbs to obey him. You tried to pull him. You tried to lift him. You tried to push him. And all the while the domed shadow laughed as it advanced. You glared back at it. Dark’s mouth was moving, but the laughter came from the body of shadow behind him. “Run!” Mare hissed through teeth that barely moved. “I’m not just leaving you,” you insisted, moving to stand where he could see you again. His eyes were wide with fear, the smoke that pooled around them glittering with red and orange flecks. Dark continued chuckling as he approached. You could feel the deep sound in your bones. You wanted to run, your heart was pounding and you could feel yourself sweating, but you made yourself stay. How dare you…

You took Mare’s hand in yours, giving it what you hoped was a reassuring squeeze before stepping between him and Dark. “You have nothing of mine!” you practically spat at Dark and his shadow, “and you can’t have it!” Dark stopped. He wasn’t standing normally, his body more relaxed than it usually was, almost as though he was hanging from his shoulders. “My dear morsel,” the domed shadow murmured with amusement, fixing its red and blue eyes upon you, “I was not talking to you. Stand and listen.” Mare jerked into a standing position, turning to face Dark and the shadow. “It has been too long, little song bird.” Though the shadow had no features other than its eyes and enormous mouth, you could have sworn it was smirking. “Get away!” you snapped, brandishing your fists as though they might help fend off a shadow being the size of a bus. The blue and red eyes, endlessly shifting between the two colours as though they couldn’t make up their mind what they were supposed to be, narrowed and focused on you. “Or you’ll do what?” it mocked, the oversized mouth opening slightly to crack a small smile. “You are powerless, there is nothing you can do, but choose how you will end.” One clawed shadow hand extended to gesture at Mare, and Dark’s suited arm mimicked the movement a second later. “It is touching to see that you’ve made a friend of sorts,” the shadow continued while Mare struggled futilely to move, “and that you still, even now, try valiantly to defend him against frankly insurmountable odds. You have lost. Yet perhaps neither of you is beyond redemption.” The domed shadow, the real Dark, and his suited puppet stopped a few steps in front of you and Mare, though you suspected those clawed arms could reach you in an instant if it had the inclination to. It worried you more that it didn’t. “Such loyalty should be rewarded,” the shadow murmured, and you realised Dark’s lips moved as it spoke too, but slightly out of synch. “But alas,” it continued, “we are in no fairy tale. This is not wonderland, and you are not Alice.” You patted down your pockets, clutching at straws and searching for any bright ideas. You remembered the book. “I have something of yours!” you declared, waving the black book from the dressing room door at him. He chuckled. “You can’t even begin to understand how very little I value such objects.” “Oh yeah?” you yelled, holding the book over the edge of the abyss, “I’ll throw it off!” “I do not care,” the shadow murmured. You screamed in frustration, chucking the black book with all your strength at Dark and his shadow. It struck the shadow creature below its mouth, bouncing off and falling into the abyss below. It made no attempt to grab it. It hadn’t even flinched. “And now you have less than nothing,” it chuckled. You threw your hands up in the air in exasperation. “Just let Mare go already! It’s my soul you want, and it’s right here!” “Let him go?” the shadow said. It sounded confused, but the emotion was so exaggerated you couldn’t believe it was genuine, “to what end? The fool was going to walk himself straight into oblivion. You should thank me.” “Never going to happen!” you snapped. “Such a loss that would be,” the shadow continued, its gaze resting on Mare, “all that potential, all that talent, and all very nearly lost forever. What a shame that would have been.” You glanced over your shoulder at Mare, unwilling to turn your back on Dark again. “What’s he talking about?” you whispered. “I don’t know,” Mare hissed back, able to move his neck but nothing below that. The smoke writhed on his skin. The domed shadow folded its clawed hands together in front of itself, the body of Dark copying the movement a second later. It seemed amused, though there was no expression on Dark’s human face, and the human eyes didn’t quite seem to be focusing on anything. “My little song bird thought it could escape through the heart,” it smirked, “and once upon a time that was true. But now you have nowhere to escape to now, there is no body waiting for you to wake up in on the other side. You can only continue to exist like this.” “No! You’re lying!” Mare cried. “I have no need to lie when the truth is harsh enough,” the shadow replied, somewhere between a purr and a growl, “but you can check yourself. You have no heart beat anymore. You haven’t for a long time.” You looked at Mare. The smoke around his eyes ran down his cheeks in streaks of deep black. “Check. Please,” he whispered. You hesitated, not sure if you really wanted to know. “Please,” he said again, “I need to know.” You stepped back to gingerly place two fingers on his trembling neck. He was still so cold. There was no pulse under your fingertips. He could see the disappointment in your face. You quickly checked your own pulse, finding it easily, and almost sighed with relief. Mare saw your expression change, and looked away. “And you foolishly thought you could hitch a ride with another living soul,” the shadow creature tutted disapprovingly, “but that simply does not work through the heart.” Dark jerkily walked forward, his movements a little too exaggerated. You stepped back. Dark stooped walking once there was enough space behind him for the domed shadow to crouch down on its claws, bringing its shifting red and blue eyes and oversized mouth down to your face level. You positioned yourself protectively in front of Mare. “It’s strictly one being per soul,” the shadow whispered with a distinct hint of malice, “and what’s more it must be your own. Attempting to cross devoid of your soul, or by using somebody else’s, only invites oblivion.” Black claws raked through the fine sand of the walkway. “Nothing but dust would remain of you. Or did you really think this was sand you’re standing on?” You shifted your feet uneasily, feeling the sand below. How many others must have tried to coat the walkways like this, if Dark was even telling the truth? “No, you need your own soul to use the heart,” the shadow creature chuckled. Dark’s human face broke into an exaggerated, lifeless smile. “But fortunately for you, I’m feeling… generous.” “I highly doubt that,” you growled, balling your hands into fists, useless as they were likely to be. “Hush, morsel,” the shadow murmured, its lips revealing the merest threat of teeth. “No! And you can’t make me!” you yelled, adrenaline pumping through you, though you still doubted what that might accomplish. “Then I suggest you choose your next words carefully,” the shadow creature replied, somewhere between a purr and a growl again, flashing more teeth than before, “lest they be your last.” Dark’s body slowly and jerkily moved an arm to open the suit jacket on one side, retrieving a glowing, faintly orange flame a little bigger than his palm. He held it out in front of him. Mare’s eyes widened. His jaw fell open in shock, and beads of sweat pooled on his forehead. “That empty feeling in your head,” Dark and the shadow murmured together, the voice from Dark’s lips ever so sightly out of synch, like an echo. “That peculiar sensation of being raw but numb at the same time.” Dark waved the orange tinted flame slowly backwards and forwards. Mare’s eyes tracked it like it was the only thing in the world. “The progressive loss of self,” Dark continued, “I know you feel it.” He swiftly returned the flame to the inside of his jacket, its light vanishing from view. “That will all stop if your soul is regained,” he promised. The suited arms gestured awkwardly to his chest, but the face didn’t quite make eye contact. The red and blue eyes of the shadow did, however. “I’ve taken care of it for you,” he continued, “kept it safe. I’ve even fed it. You should be thankful.” Mare was visibly shaking, his cheeks pale beside the shadow tears. “It will make you strong again. Stronger than you remember,” Dark crooned. “You could sing forever then, master it all.” The body shrugged, an exaggerated movement that only highlighted how inhuman he was now. “Of course, you could still try to leave. It would be a shame, but I wouldn’t stop you. But without a body to return to, you will only court death.” Mare’s fingers twitched. You could only imagine how desperately he wanted his soul back, and here he was, being taunted with it. “The choice would truly, freely, be your own, by the way,” Dark continued with his double voice. “With your own soul, why, you could stay and sing forever. Grow strong. Reshape the world.” “Don’t listen, Mare,” you whispered nervously, though you wouldn’t blame him for being tempted. “Even become powerful,” Dark continued, his voice shifting to a growl and its echo, “or you may insist on taking your chances elsewhere.” “What’s the catch?” Mare asked, barely above a whisper, still refusing to make eye contact with you. “There is no catch,” Dark said smugly, “only a trade.” “Ha!” Mare let out a single, sarcastic laugh, “Why do I get the feeling this isn’t going to be a fair trade?” “Because you’re not an idiot,” you said, touching his freezing cold shoulder. He still refused to meet your gaze. “On the contrary,” Dark assured him, ignoring you, “I will trade you, one for one. A flame for a flame.” Dark glared at you momentarily. “One soul for another. You will not get a fairer deal than that, ever again.” He nodded once. “That I can promise.” Mare finally raised his head to look at you. His eyes were black, flecked with tiny hints of orange and red, matching the wounds on his forearms. Smokey tears ran down the skin of his face, twisting to spiral around his neck. You wondered if you’d made a bad choice. If you’d run, surely you would have reached the heart by now, and wherever that would have taken you. “Make your choice,” Dark purred. “Do we have a deal?” Mare stumbled forward a step, abruptly released from Dark’s will. He looked so shaken, so sad, so hungry. Desperately hungry. You felt at once both immense pity, and profound fear.

Do you run for the heart? Or tell Mare to take your soul and make the trade?

You told Mare to take your soul

#choose your mistakes #darkiplier #antisepticeye #natemare #choose carefully

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annaxkeating · 5 years ago

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29 Best Landing Page Examples of 2020 (For Your Swipe File)

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples [Updated for 2020]

Athabasca University

Bariatric Eating

blow LTD.

Branch Furniture

Blue Forest Farms

Border Buddy

Bouquet Bar

Campaign Monitor

Class Creator

Coco Village

Fast Mask

Goby

Good Eggs

Grass Roots

HomeLoanGurus

Jet Pet

Mooala

NANOR

Panda7

Pared

Perfect Keto

Twinwoods Adventure

Roomeze

Smalls

Sundae

Wavehuggers

Western Rise

Woolx

Zumba

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. Bariatric Eating (Agency: Lifestyle Collective)

Image courtesy of Bariatric Eating and Lifestyle Collective. Click to see the whole thing.

Here’s a page for Bariatric Eating that shows why personality and style are so important to your landing page. You can easily imagine a version of this campaign that looks much more clinical and scientific—but the marketers over at Lifestyle Collective have infused it with a colorful and friendly design to make the subject matter much more approachable. The approach seems to be working too… This page has an impressive conversion rate of over 39%.

Industry: Food and Nutrition

Why it inspires…

Colorful design: The playful design extends to every element of the page. The font choices, the illustrations, the colors—everything comes together in a way that perfectly matches their brand personality.

SMS lead gen: Most commonly, lead generation landing pages are used to collect email addresses from visitors. Instead, this page asks for your mobile phone number so they can text you the PDF plan. This seems like a smart (and unique) way to get a direct line of communication with your prospects.

Collapsible FAQ: How do you make sure your landing page has enough info on it without overwhelming visitors? Hiding some of your wordiest sections with a slide-down button can help to keep things neat and tidy. (Check out this post in the Unbounce Community to find out how you can make collapsible sections on your landing pages.)

3. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

4. Branch Furniture

Image courtesy of Branch Furniture. Click to see the whole thing.

As someone who had to recently furnish a home office, I know exactly how difficult it can be to find desks, chairs, and tables you like online. (And that was just for one person!) Branch Furniture understands that this can be a problem for office managers, which is why their landing page instantly reassures you that you’re in the right place. Their service makes it fast and easy to get your office furniture designed, shipped, and installed.

Industry: Office Furniture

Why it inspires…

Powerful headline: “Office Furniture Made Easy.” In just four words, you understand who this landing page is trying to target and what their unique selling proposition (USP) is. You don’t want to be building 100 desks for your new office Ikea-style, with nothing but a socket wrench and a dream. It seems like a much better idea to let Branch Furniture handle all those details for you.

Clever CTA copy: Although the page has multiple CTA buttons, they all end up taking you to the same place. Switching up the copy is a clever way to help visitors visualize the next steps of the process, whether you want to “Design My Office” or explore a specific product.

Expert consultation: You don’t have to furnish your office alone. The landing page highlights that this is a collaborative shopping experience, with a free design consultation and included installation fees.

5. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

6. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

7. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

8. Campaign Monitor (Agency: ConversionLab)

Image courtesy of Campaign Monitor and ConversionLab. Click to see the whole thing.

Here’s a SaaS landing page that gets it right. Built by the fine marketers over at ConversionLab, this page for the email marketing platform Campaign Monitor brings together many of the landing page best practices that help to boost your conversion rates. It includes clear, compelling copy. (Check.) It includes authentic social proof. (Check.) And it’s focused on a single, actionable goal: “Design Your First HTML Email Now.” (Oh baby, check.)

Industry: SaaS

Why it inspires…

Strong, specific CTA: I know we already mentioned this above, but how good is that main CTA button? No “Learn More” or “Get Started” here. Instead, it’s “Design Your First HTML Email Now.” The copy is so specific and immediate that you know exactly what will happen when you click-through to the next page. (And the objection-handling copy underneath makes it even stronger.)

Focus on the people first: In SaaS, it’s so easy to just choose a screenshot of the software and make that your hero image. But it’s always worth testing a variant with real photos of people, too. This can help you tap into the emotions of your visitors and can sometimes make them more likely to convert.

One singular message – Notice how many times the words “HTML emails” show up on the page? By staying focused on this one goal (and using these as keywords for your PPC ad campaigns) you can increase your odds of building a high-converting page.

9. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision-makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

10. Coco Village (Agency: J7 Media)

Image courtesy of Coco Village and J7 Media. Click to see the whole thing.

Even as a full-grown adult man, I still squealed with delight when I saw some of the beds and bedding sets on this landing page for Coco Village. (A treehouse bunkbed?! My inner child is dying of jealousy.) The marketers over at J7 Media, a Facebook Ads agency, did a phenomenal job on having this landing page show off a collection of different products, while still keeping it focused on a single, click-through goal.

Industry: Bedding

Why it inspires…

Focus on the sale: When you’re offering a big sale or discount, you want *everyone* to know about it. And visitors on this landing page can’t miss the fact that they’re offering “50% Off Beds and Bedding Sets.” Not only is that the main headline, but it’s also repeated under each product on every CTA. They even strikethrough the original prices to illustrate how much money you’ll be saving. Nice!

Shows off the goods: With ecommerce landing pages, it’s not always the best choice to focus on just one product or item. This page demonstrates how you can show off multiple different options for visitors while keeping them focused on one CTA goal.

Additional products: OK, so maybe you’re like me and think the beds look cool but you don’t really need one of those right now. That’s when the page hits with you some of the adorable pillows for sale, at much lower price points. (I may or may not be purchasing the one that looks like a snail for myself.)

11. Fast Mask (Agency: J7 Media)

Image courtesy of Fast Mask and J7 Media. Click to see the whole thing.

Here’s another example from J7 Media that’s all too timely. Fast Mask creates and sells bandanas and face masks that are designed to be used on a motorcycle, ATV, or while cycling. (I can think of another reason you might want one, though.) This page targets thrill-seekers and shows off some of the rad designs you can choose for your mask along with some of the different ways you can wear ‘em.

Industry: Clothing and Apparel

Why it inspires…

Highlight best-selling products: Fast Masks have over 100 different designs listed on their website, but this landing page shows off just five of their most popular options. It’s enough to give you a sense of the different styles available (from a Canadian flag to a Spider-Man mask) without turning the page into one big product list.

Focus on the benefits: A lot of visitors may be thinking about purchasing a face mask for the first time, so the landing page takes time to explain some of the key benefits of wearing one.

Keep your target audience in mind: This is a landing page that knows its audience. You can instantly tell you’re in the right place if you’re a thrill-seeker who enjoys motorcycles, paintball, snowboarding, hunting, or other extreme sports.

12. Goby

Image courtesy of Goby. Click to see the whole thing.

“Brushing perfected.” That’s what this landing page from Goby promises right at the top, giving visitors the confidence and curiosity to click-through. Not only does their award-winning electric toothbrush come with some impressive accolades, but it’s also affordable and backed up by a money-back guarantee. Now that’s worth a smile!

Industry: Dentistry

Why it inspires…

Anatomy of a Toothbrush: Check out the section of the page that breaks down every element of the toothbrush. Rather than just talk about these features in the copy, visitors can actually see for themselves the “Soft, Premium Bristles” and the “Oscillating Brush Head.”

Social impact message: Shoppers increasingly want to support brands that align with their values and give back to the community. That’s why we dig the section towards the bottom of the page that highlights how Goby is donating a percentage of every sale to the NYU College of Dentistry’s Global Student Outreach program.

Instagram photos: There are all sorts of great social proof on the page, but the carousel of Instagram photos at the bottom really puts the cherry on top. Not only does each pic somehow make a toothbrush look downright trendy, but the Instagram handles are also right there if you want to see for yourself what each influencer had to say. Nice!

13. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds goodwill, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

14. Grass Roots (Agency: MuteSix)

Image courtesy of Grass Roots and MuteSix. Click to see the whole thing.

There’s a growing demand for grass-fed meat, which is where this landing page from the Grass Roots Farmers’ Cooperative and the agency MuteSix comes into the mix. As you scroll through the page, you’re taken on the full customer journey—from problem aware (understanding why grass-fed meat is better), through consideration (seeing why you should choose Grass Roots as your protein provider), to making a purchase (“Claim Your $30 Off”).

Industry: Food and Nutrition

Why it inspires…

Feature video: At the top of the page is a 1-minute video featuring the founder and CEO of Bulletproof, Dave Asprey. It explains how challenging it can be to source high-quality grass-fed meat, and why Dave uses Grass Roots for the meat he can’t find in the grocery store. This sets the tone nicely for the rest of the page and gets you in the right mindset for making a purchase.

Storytelling approach: The entire page uses storytelling in a similar way, really getting you to buy into eating more grass-fed meat as a lifestyle choice. As you scroll, you can’t help but feel like you’ve been missing out on this healthier (and more tasty) style of beef, chicken, and bacon.

Strong social proof: Not only does this page show off that Grass Roots is the only Bulletproof-approved meat delivery company, it also promotes that they have over 500 5-star reviews and 7,000 happy customers. (“I’ll have what they’re having.”)

15. HomeLoanGurus (Agency: ConversionLab)

Image courtesy of HomeLoanGurus and ConversionLab. Click to see the whole thing.

Here’s another landing page example from the expert marketers over at ConversionLab. HomeLoanGurus is a service that connects homebuyers with lenders—even when you have a poor credit score. (Is 670 a bad credit score? I’m asking for a friend.) This landing page does an excellent job of explaining how their service works in simple terms and encouraging visitors to apply online for their first loan.

Industry: Finance and Insurance

Why it inspires…

Problem-focused: The headline here isn’t about the service—it’s about the visitor. “Poor credit score?” You know right away if this is the situation you’re dealing with, and the page immediately expresses empathy before suggesting HomeLoanGurus as a solution.

Process-oriented: Getting a home loan can be suuuuper complicated. There’s lots of paperwork, terminology, and regulations you have to wrap your head around. This landing page spells out the process in simple steps and helps to make it seem much easier for the visitor who might be worried about taking the first step.

Keep it short: Financial landing pages vary in length, but data from the most recent Conversion Benchmark Report (coming May 28th!) suggests that those with fewer than 200 words tend to convert best. This example shows how you can say a lot without making your page too long.

16. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single, long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

17. Mooala (Agency: BuzzShift)

Image courtesy of Mooala. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Gawley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

18. NANOR (Agency: Webistry)

Image courtesy of NANOR and Webistry. Click to see the whole thing.

With many ecommerce products, it’s as much about selling the experience as it is about selling the product. Take a look at this page for NANOR scented candles (created by the agency Webistry), and you get an immediate impression of the luxury that’s in store for you. It’s a beautiful page that just makes you want to light one of these bad boys up and get into the bubble bath with a glass of chardonnay.

Industry: Wellness/Gifts

Why it inspires…

Dark background: This landing page instantly stands out because of the black background. The coloring provides an upscale, premium atmosphere on the page that really helps to put the product in the best possible spotlight as a luxury experience.

Images you can practically smell: Some items are notoriously tricky to sell online. Candles, for example, seem like just the type of thing that most people would want to smell before they buy. (And until someone reinvents smell-o-vision for the modern era of advertising—that’s gonna be hard to pull off.) This page does a fantastic job of describing each candle aroma and showing off beautiful images of grapefruits, flowers, herbs, and spices to represent each fragrance.

“Add to cart” button: To make it easy for visitors to buy right on the landing page, Webistry used custom “Add to cart” buttons. Check out their post in the Unbounce Community to see how you can add a Shopify checkout to your landing page.

19. Panda7 (Agency: Webistry)

Image courtesy of Panda7 and Webistry. Click to see the whole thing.

Does anybody actually enjoy the process of getting car insurance? (Unless you’re a talking gecko, the answer is probably no.) You’ve got to contact multiple different insurers, compare their rates, and then painstakingly look through the contracts for hidden fees. But this landing page for Panda7 (another one built by Webistry) promises to make things much easier for drivers—their service lets you compare quotes from all the major insurers and buy car insurance within minutes. Yes, please.

Industry: Finance and Insurance

Why it inspires…

Clear benefits: The page makes it clear that there are two major benefits of using the service. First, it saves you time by letting you compare the best rates online. Second, it saves you money (up to 30%, in some cases). These two points are made over and over again in several different ways, so you can pick up on ‘em even if you’re skimming.

On-brand visuals: The page seamlessly integrates the royal purple brand color throughout the page, in everything from the illustrations to the background section colors. Very cohesive, and very professional looking.

Floating CTA header: Check out that floating header. The button smartly responsively changes from a phone number at the top of the page to the main “Compare Quotes” CTA as you scroll. Very cool.

20. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

21. Perfect Keto (Agency: Webistry)

Image courtesy of Perfect Keto and Webistry. Click to see the whole thing.

Here’s one more example from Webistry for Perfect Keto protein bars. The page does a great job not only selling these bars as the tasty treats that they are, but also highlighting their health and nutritional value. (Only three grams of net carbs in every bar? That means you could have six bars a day without coming out of ketosis!)

Industry: Food

Why it inspires…

Healthy social proof: The page includes testimonials from a number of different keto diet influencers and authors. (Including… Joe Rogan? Sure, why not.) But there’s a lot more social proof too—they show off having over 2,500 reviews and having their brand appear in publications such as Women’s Health, Reader’s Digest, and Popsugar.

Nailing the nutrition question: Keto dieters have to track their nutrition very closely, which is why this page is smart to include a close-up screenshot of the nutrition facts. Visitors can see for themselves the breakdown of calories in each bar, and examine each quality ingredient.

Includes use cases: About a third of the way down the page, I love the little section that tells you about what situations these keto bars are perfect for. From travel, to workouts, to grab-and-go breakfasts—you can imagine eating these as a snack or a meal in all sorts of different scenarios.

22. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

23. Roomeze (Agency: Snap Listings)

Image courtesy of Roomeze and Snap Listings. Click to see the whole thing.

I’ve had my share of bad roommate experiences, so I was immediately interested in this Roomeze landing page by Snap Listings. Their service promises to matchmake you with vetted roommates around New York City and get you set up in an apartment for less than $1,000 a month. I wonder if there’s a way to check to make sure your future roommates don’t play the trombone? (Because trust me. You don’t want a roommate who plays the trombone.)

Industry: Real Estate

Why it inspires…

Style for miles: Moving can be stressful, but it can also be a lot of fun. The colorful illustrations on this page capture the latter feeling, making you excited about the prospect of a fresh start with new roommates.

Compelling CTA: The main CTA on the page asks a question: “What can $1,000/mo get you?” If you’re at all familiar with New York City real estate, you know that a lot of places charge an arm and a leg for even a shoebox-sized apartment. The idea that you could find a potentially nice apartment for that price is very compelling.

Visual form: Check out the bottom of the page, where they ask you to fill out a simple form to take the first step. The UX here is pretty great, with the first two questions being simple checkboxes (including illustration visuals) to help get you started.

24. Smalls

Image courtesy of Smalls. Click to see the whole thing.

Have you ever tasted cat food? (No, me neither. That would be weird.) I’d imagine that most of it doesn’t taste great though, and it’s probably not too good for you either. But that’s why this landing page for Smalls Food for Cats caught my attention. Their subscription-box service offers human-grade quality food for your feline friends. No fakery, no filler. There are wet and dry varieties that give your cat fresher breath in just one month—which means you can finally see what your cat’s breath smells like when it doesn’t smell like cat food.

Industry: Pet Food/Subscription Boxes

Why it inspires…

Coupons: For subscription boxes, a coupon or discount can go a long way towards persuading visitors to give it a try. This page highlights that you can get 25% off your first box by using a sticky bar at the top of the page.

Colors: Orange! Yellow! Blue! The page breaks up each section with a different background color, giving the whole thing a fun and playful feel. (Check out those adorable illustrations in the benefits section, too.)

Cats: This landing page features over 11 fun photographs of cats enjoying the product, being held by their owners, and admiring themselves in the mirror (no doubt contemplating the delicious meal they just ate). The testimonials even show pictures of cats instead of people! Too. Much. Cuteness.

25. Sundae

Image courtesy of Sundae. Click to see the whole thing.

When you own real estate that is dated or damaged, sometimes you just want to sell it as quickly as possible (for as much money as possible, of course). That’s where this landing page from Sundae makes it easy for you—their service helps you sell your home quickly for the best price possible.

Industry: Real Estate

Why it inspires…

Minimalistic design: This landing page strips away almost all of the photography, animations, videos, and distractions that you find on other pages. It uses lots of white space to give you breathing room as you read, which is important in an industry that often clutters you with information and high-pressure sales tactics.

Self-identifying copy: There are lots of reasons for someone to use a service like Sundae, and this page smartly calls them out right near the top. Whether you’ve inherited an older piece of property that you can’t keep, have uncovered structural issues, or suffered from natural disaster damage—Sundae specializes in helping you sell your home off-market in any condition.

Persuasive comparison chart: It can sometimes be risky to directly compare your service to other options or competitors, but this page does it very well. They even highlight their two biggest benefits by putting them in all caps: “ZERO FEES” and “SELL AS-IS.”

26. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited-time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

27. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

28. Woolx

Image courtesy of Woolx and Zach Duncan. Click to see the whole thing.

This landing page from Woolx uses high-resolution photography and video backgrounds to give visitors an up-close and personal look at their Rory Sweater. The product is made from 100% Australian Merino wool (that’s a type of sheep, FYI) to provide a stylish, breathable, and ultra-comfy piece of clothing. Now I think I finally understand what “apres-ski chic” means.

Industry: Clothing/Apparel

Why it inspires…

Eye-catching photography: The photos here span the entire width of the landing page, meaning you can’t help but admire the details of the sweater and imagine yourself wearing it on a snowy winter day. (They’re also making me want to adopt a cute husky puppy, but maybe that part was unintentional.)

Sticky bar promotion: Check out that sticky bar at the top of the page offering a 10% discount for visitors. Limited-time offers like this are a great way to improve your click-through rate and get people to switch mindsets from browsing to buying.

Feature video: With apparel like this, it’s important to sell the lifestyle of the brand as much as it is to sell the product itself. The video on the page shows a woman preparing for an early-morning bike ride by lacing up her shoes and zipping up her sweater. It’s a subtle way of reinforcing who the target audience is.

29. Zumba (Agency: MuteSix)

Image courtesy of Zumba and MuteSix. Click to see the whole thing.

I’m not very good at most exercises. I don’t really have any dance skills. And I certainly don’t have good rhythm. But for some reason… I think I maybe want to become a Zumba instructor now? That’s how good this landing page for teaching Zumba (created by the agency, MuteSix) is. They make it seem totally accessible (and a whole lot of fun) to learn the steps and start teaching.

Industry: Fitness

Why it inspires…

Active photography: Zumba is all about movement, and this landing page captures that kinetic energy with high-res photos of people jumping, dancing, and laughing. The energy is practically radiating off the page, pumping you up to start your online training.

Inspiring copy: With words like “booty-shaking” and “fresh music” used throughout the page, the copywriting here helps to hype up visitors as well. Even better, they promise that you’ll “thrive as an instructor” and “be part of something big” when you sign up.

Supporting videos: With fitness programs, it’s always important to show some video content to give visitors a taste of what it’ll actually be like to try this themselves. The page uses a combination of professional videos and instructor-created content to give you an inside look into the world of Zumba.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples we’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. They don’t follow every best practice out there, but we hope you’ve found some qualities in each to inspire you.

But we have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce landing page templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

from Digital https://unbounce.com/landing-page-examples/best-landing-page-examples/ via http://www.rssmix.com/

#digital marketing

0 notes

itsjessicaisreal · 5 years ago