#white label seo agency new york

[rankthepage]

Best White Label SEO Agency in New York

Are you trying to find the best white label SEO agency in New York? Rank The Page is a reliable digital marketing agency that offers white label SEO services in New York. Get in touch with us right now to find out more about our white label SEO reseller services and how we can assist you in expanding your company.

[shansmithac]

Partnering with our leading white label SEO agency in Dubai can help you take your digital services to the next level. As your dependable partner, we put in a lot of effort in the background to provide first-rate SEO services under your own brand name. All facets of SEO, including keyword research, on-page optimisation, link building, and content development, are areas where our team of seasoned specialists thrives. You may improve your clients' online presence, raise their search engine ranks, and increase organic traffic by utilizing our knowledge and sector-leading technologies. You can offer unmatched value to your clients while upholding a strong brand identity with our white-label SEO solutions. To learn more about the advantages of our collaboration and to take your digital services to new heights, get in touch with our white-label SEO firm situated in Dubai right away.

[wowww-digital-marketing-agency]

The Rise of White Label SEO in New York: Why Your Agency Should Care

Digital marketing, keeping up with the latest trends and technologies is essential for agencies to remain competitive. One growing trend, particularly in bustling markets like New York, is the rise of white label SEO services. For agencies looking to enhance their service offerings without stretching resources, white label SEO in New York is a game-changer. But what exactly is white label SEO, and why should your agency in New York care about it?

What is White Label SEO?

White label SEO is a partnership model where an agency outsources SEO work to a specialized provider who remains anonymous to the end client. This allows agencies to offer SEO services under their brand, even if they don’t have an in-house team to handle all the intricate, time-consuming SEO tasks.

For agencies in New York, where competition is fierce, and clients demand high-quality results, white label SEO offers a reliable and scalable solution. Partnering with a white label SEO provider allows your agency to deliver expert-level SEO without investing in additional resources or expertise. This can free up your time, helping you focus on other core services and strategic planning.

The Benefits of White Label SEO for New York Agencies

With the demand for digital marketing services growing, white label SEO has emerged as an invaluable asset for agencies in New York. Let’s dive into the top reasons why white label SEO is crucial for your agency’s growth and success.

1. Expand Service Offerings Effortlessly

One of the main advantages of white label SEO is the ability to offer comprehensive SEO services without the need to hire specialized staff. SEO is complex, involving keyword research, content optimization, technical improvements, and backlink strategies. By partnering with a white label SEO provider, your agency can offer these in-demand services to clients seamlessly.

2. Cost-Effective Growth

Hiring a full-time SEO team can be a significant investment, especially in a high-cost city like New York. White label SEO allows agencies to bypass recruitment, training, and management costs, as they can rely on a third-party SEO provider. This partnership model allows your agency to maintain a lean structure while still growing your service capabilities.

3. Focus on Your Core Competencies

Your agency might specialize in web design, social media marketing, or paid advertising, but branching into SEO requires different skills and tools. With white label SEO, you can deliver SEO results to clients while still focusing on your core strengths. Instead of dividing your team’s attention, you’re allowing SEO experts to handle the details, while you concentrate on client relationships and other primary services.

4. Deliver High-Quality SEO Results

Experienced white label SEO providers stay up-to-date with Google’s algorithm changes, SEO tools, and best practices. Partnering with an expert ensures that your clients get high-quality, ethical SEO that keeps their websites competitive in the search results. With access to skilled SEO professionals, your agency can promise consistent, impactful results to clients, building your agency’s reputation.

5. Scalability for Agency Growth

White label SEO is ideal for agencies experiencing rapid growth. You might find that demand for SEO services fluctuates based on clients’ needs and market trends. White label SEO providers make it easy to scale up or down according to your current workload, ensuring you never overextend your team or budget. This flexibility allows you to manage multiple SEO projects simultaneously and adjust resources based on client demand.

6. Enhanced Client Retention

As agencies expand their service offerings, client retention often improves. White label SEO gives clients a reason to stay with your agency rather than seeking out a specialized SEO firm. Offering a full suite of digital marketing services builds loyalty and trust, leading to long-term partnerships and ongoing revenue.

Key Considerations When Choosing a White Label SEO Provider

To make the most of a white label SEO partnership, it’s crucial to choose a provider that aligns with your agency’s values and goals. Here are some factors to consider when selecting a white label SEO company:

Expertise and Track Record: Look for a provider with proven experience in delivering SEO results. Check for transparency in their processes, strategies, and approach to stay informed of how your clients' SEO campaigns will be managed.

Reporting and Communication: Effective communication is critical for white label partnerships. Make sure your provider offers comprehensive reporting and seamless communication, so you can keep clients in the loop without additional hassle.

Flexibility and Scalability: Choose a white label SEO provider that offers flexibility in terms of service level, allowing you to scale the partnership as your client base grows.

Transparency: Some clients may have questions about how their SEO is being managed. Opt for a provider that maintains ethical SEO practices and is transparent about methods and results.

Why White Label SEO is Thriving in New York

New York is a hub for diverse industries and businesses, all competing for visibility in crowded markets. With so much at stake, businesses need effective SEO to stand out in search engine rankings. However, not every agency in New York has the resources or capacity to offer specialized SEO services. White label SEO meets this demand by providing a turnkey solution that agencies can adopt without the overhead of a full in-house SEO team.

As agencies seek to provide all-in-one digital marketing solutions, white label SEO emerges as a critical component. Clients are looking for convenience, and they appreciate working with agencies that can handle everything from social media to search engine optimization. By adding white label SEO to your offerings, your agency positions itself as a full-service provider, which can attract new clients and drive business growth.

Grow Your Agency with White Label SEO

For digital marketing agencies in New York, the rise of white label SEO presents a unique opportunity to grow their service offerings, reduce costs, and retain clients. Partnering with a reputable white label SEO provider allows your agency to deliver impactful SEO without the additional overhead, positioning you as a one-stop solution for all your clients' digital marketing needs.

To keep your agency competitive and help your clients achieve their digital goals, consider the benefits of white label SEO. Let "Wowww Digital Marketing Agency" help you enhance your clients' online presence with expert, reliable white label SEO solutions. Reach out today to discover how our services can take your agency to the next level.

[ashleebell]

Premier Automotive Marketing Agency in New York 2024

TheManinderShow stands out as the TOP Professional Automotive Marketing Agency in the World. Since 2008, we've been serving as a Automotive Marketing Agency and PR firm in the USA. As a leading Automotive Marketing Agency, we harness our expertise in Google Analytics, PPC, SEO, email marketing, link building, and white label services to craft bespoke plans that ensure your Automotive company's success in the fiercely competitive industry. We serve clients in the residential, commercial, luxury, and investment property markets and have a track record of excellence. We produce outstanding results that help businesses reach new heights of success.

[ocimtech]

ORM Services in New York

Looking for the best Online Reputation Management Services? We will help your to manage your brand name, monitor, and improve your online reputation by promoting your positive content and eliminating negative content. Contact Details: Call Now: +1 917-216-8235 Email: info@ocimtech.com

[review-saas]

ADA LEADZ 2.0 Review – Protect Your Clients From Lawsuits

What is ‘ADA’ and why you & your clients ‘need’ ADA LEADZ 2.0!

‘ADA’ is the Americans with Disabilities Act which requires businesses to make accommodations for people with disabilities in ALL their web content.

And over the past year until now, website owners just like yourself are being targeted and sued for thousands of dollars for non-compliance . . .

Over 2,000+ legal cases related to non-accessibility compliance in New York alone in 2020!

And more than 10,000 websites sued already in 2021 for their website not being ADA compliant. This number is expected to hit 100k by next year — 2022.

It’s only a matter of time before it gets to you & your clients, but this is where ADA LEADZ 2.0 comes in . . .

ADA LEADZ 2.0 is a groundbreaking innovation with awesome web accessibility widgets that cater to all the compliance requirements plus helps you set up accessibility policy statement pages by following a few simple steps…

Trust me, after you get access today, the only regret you’ll have is that you’ll wish you had gotten in sooner.

ADA LEADZ 2.0 Review — Overview

Vendor ==> Mario Brown

Launch Date ==>2022-Jan-19 (11:00 EST)

Front-End Price ==>$47 (Will increase soon)

Coupon Code ==>ada2

Refund ==>14 Day Money Back Guarantee

Niche ==>General

Support ==>Effective Response

Recommended ==>Highly Recommended

Skill Level Needed ==>All Levels

Bonus ==>Yes, Huge Bonus

Official site ==>Click Here

What is ADA LEADZ 2.0?

ADA LEADZ 2.0 is a first to market software that helps render your website and web contents ‘ADA’ compliant simply by pasting a single line of code on your website . . .

Plus, it gives you the opportunity to sell this rare solution as this is a problem EVERY website owner is currently faced with.

About The Creators

ADA LEADZ 2.0 is from the desk of Mario Brown & Med Amine.

During their profession way, they’ve launched many innovative products, some of them are StreamOut, White Label Studio, Video Freedom, Synthesys, Video Agency Funnels, VR Agency 360, Email Videos Pro, SociCake AGENCY, ViidCloud, ADA Comply 2.0, ADA LEADZ, YouStudio, My Virtual Tours, EverZippy Webinars, Email Videos Pro 2.0 White Label, Agency Blitz, Web Agency Fortune, Playboost, FOMO Clips, Video Matrix, FB SociCake, PageBuilder PRO, Auto Webinar X, etc…

How does ADA LEADZ 2.0 work?

Step 1 — Add a new website to your ADA Compliant dashboard with the web URL address

Step 2 — Click to copy the code to your website

Step 3 — Paste the code in your website’s footer.

Is it worth buying?

It’s no longer a revelation that making money requires you to sell a product or service.

But the problem many times is knowing exactly what to sell.

This is where ADA LEADZ 2.0 comes in.

ADA LEADZ 2.0 gives you an exclusive opportunity to join an elite class of marketers that have the solution to a million-dollar problem.

EVERY website online needs to comply with the American With Disabilities Act (ADA). If not, they’re open to being sued & law firms are having a ball right now suing businesses left & right for this.

Mind you, there are over 1 Billion websites that will need this service… and only a few people like yourself will have the solution to sell!

Now you tell me this isn’t a game-changer…

PLUS, version 2.0 comes with 2 brand new Lead Generation features AND it gives you a slick report you can send out to prospects — helping you land clients QUICKLY.

In addition to this awesomeness, becoming ADA compliant is great for SEO too!

As it makes your client’s website & web content more accessible, remember search engines love accessible content.

This gives you an additional high in demand service you can render at no extra work from your part but for extra pay to your pocket ;)

The possibilities are simply endless…

And if you get this from my Affiliate Link then you’ll also get my MEGA Pack of Bonuses.

Grab ADA LEADZ 2.0 today while you’ve still got the chance and your only regret will be to wish you had gotten in sooner!

Conclusion : I hope that my ADA LEADZ 2.0 Review can help you to make up your mind more accurately & quickly. If you have any questions then you can email me to softwareclip@gmail.com without any second thoughts. Thank you for reading. Good luck to you!

>>>READ IT HERE FOR MORE DETAILS<<<

[rankthepage]

[shansmithac]

With the help of our top-tier white label SEO firm in Dubai, you may seize new prospects and offer comprehensive digital solutions to your clients. Behind the scenes, our specialised team of specialists provides high-quality SEO services under your brand name. We provide a full range of white label SEO services that easily connect with the products and services offered by your agency, from keyword research and on-page optimisation to link building and content production. Utilise our know-how, cutting-edge techniques, and understanding of the sector to boost your clients' online presence, search engine ranks, and organic traffic. Deliver outstanding results to your clients while retaining a strong brand presence by working with our white label SEO agency in Dubai. To discuss the potential of our white label relationship, get in touch with us right now.

[wowww-digital-marketing-agency]

White Label SEO in New York: A Game-Changer for Growing Digital Agencies

Businesses of all sizes are recognizing the importance of strong online visibility. For digital marketing agencies, especially those experiencing growth, managing SEO can be time-consuming and resource-intensive. That’s where white label SEO in New York becomes invaluable. Offering white label SEO services can help digital agencies expand their offerings, strengthen their brand, and deliver top-quality results to clients without the need to hire or train in-house SEO experts. Let’s explore how white label SEO can be a powerful asset to your agency's growth strategy.

What is White Label SEO?

White label SEO is a service provided by an external SEO agency that you can rebrand as your own. In this model, you partner with an SEO provider who handles all aspects of search engine optimization on your behalf, from keyword research and on-page SEO to link building and content creation. You present these services under your brand, allowing you to offer complete SEO solutions without the need for an in-house team. This approach is especially valuable in a competitive digital market like New York, where clients expect rapid, measurable results.

Why Choose White Label SEO Services?

White label SEO is an ideal choice for digital agencies that want to grow without the expense and effort of building an entire SEO department. Here are some key reasons why many New York-based agencies are turning to white label SEO:

Expand Your Service OfferingsBy partnering with a white label SEO provider, you can offer a comprehensive suite of SEO services, including local SEO, link building, and technical SEO, among others. Expanding your offerings allows you to cater to a broader client base and retain existing clients by addressing all their digital marketing needs in one place.

Reduce Operational CostsSetting up a dedicated SEO team requires investment in specialized tools, hiring skilled professionals, and ongoing training to keep up with algorithm changes. With a white label SEO provider, you can avoid these costs while still providing your clients with expert SEO services.

Leverage SEO ExpertiseReputable white label SEO providers come with years of experience and knowledge. By partnering with a top New York-based SEO provider, you’re gaining access to their expertise, knowledge of New York SEO trends, and technical skills, which will ultimately benefit your clients and reflect well on your agency.

Focus on Core CompetenciesManaging SEO in-house can detract from your agency's core competencies. By outsourcing, your team can concentrate on business development, client management, and other essential areas. This helps your agency run more efficiently while still delivering quality SEO results to clients.

The Benefits of White Label SEO in New York

As a digital agency in New York, you are likely to serve a diverse client base, from small local businesses to national brands. White label SEO offers numerous benefits tailored to the unique needs of New York agencies:

Scalability for Growing AgenciesWhite label SEO services offer a flexible solution that scales with your agency’s growth. As your client base expands, your SEO provider can handle the increased workload, allowing you to take on more clients without the stress of hiring additional staff.

Access to Local SEO ExpertiseFor New York businesses, being visible in local searches is vital. White label SEO providers specializing in local SEO understand how to optimize for local keywords, enhance Google My Business listings, and attract targeted, location-based traffic. This can significantly boost your clients’ visibility in New York’s competitive landscape.

Improved Client RetentionClients prefer to work with agencies that offer a full range of services under one roof. By partnering with a white label SEO provider, you become a one-stop-shop for your clients' marketing needs, which builds trust and increases client loyalty.

Essential White Label SEO Services for New York Agencies

When you work with a white label SEO provider, they can manage various aspects of SEO to help your clients succeed in the New York market. Here are some core services typically included:

Keyword Research and Analysis: Understanding the keywords relevant to your clients' industries and local market is critical. Your white label provider will conduct in-depth keyword research to identify high-impact keywords.

On-Page SEO Optimization: This includes optimizing title tags, meta descriptions, headers, and content to improve search engine rankings and enhance user experience.

Link Building and Backlink Strategy: A strong backlink profile is essential for high rankings. The right white label provider will help your clients build quality links from authoritative websites, which boosts domain authority and online reputation.

Technical SEO: Technical SEO focuses on optimizing website structure, improving site speed, ensuring mobile responsiveness, and addressing any technical issues that could impact search engine rankings.

Content Creation and Optimization: Content remains the backbone of SEO. Your white label SEO partner can create high-quality, relevant content that attracts users and encourages engagement, helping improve search visibility over time.

How to Choose the Right White Label SEO Provider in New York

Selecting the right white label SEO partner is crucial for your agency’s success. Look for a provider with a track record of delivering successful SEO campaigns, transparent communication, and proven expertise in the New York market. A reliable provider should be able to adapt to your agency’s brand, align with your values, and ensure seamless integration with your existing services.

Some questions to consider when choosing a white label provider include:

What is their approach to local SEO for New York-based clients?

How do they communicate results and progress?

Do they offer scalable solutions to support your agency's growth?

Take Your Agency to the Next Level with White Label SEO

White label SEO is more than just an outsourcing solution; it’s a way to expand your services, boost revenue, and stand out as a comprehensive digital agency in New York. By offering a full suite of SEO services under your brand, you can meet the demands of today’s digital clients and establish your agency as a trusted partner in their online success.

In a competitive landscape like New York, partnering with a white label SEO provider can position your agency for long-term growth and success. With the right support, you can focus on delivering exceptional service while your clients benefit from effective SEO strategies that drive results.

Elevate your clients' online visibility with expert white label SEO services. With Wowww Digital Marketing Agency, you can rest assured that your clients will receive the best in SEO services, enhancing their online presence and strengthening your brand. Take the first step in transforming your agency today—reach out to Wowww Digital Marketing Agency for top-tier white label SEO solutions that meet the needs of your growing client base.

[riichardwilson]

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

TikTok and LinkedIn under one roof?

“Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday.

The company is in talks with the White House and reportedly negotiating to take over TikTok’s operations in US, Canada, Australia, and New Zealand.

Why we care. Despite its best efforts (see below), TikTok’s attempts to convince U.S. legislators that it operates wholly independently from its Chinese parent company ByteDance haven’t stuck. It’s options increasingly look limited to spinning off to go public or spinning off for acquisition. It’s looking like TikTok may be headed down the latter route.

Microsoft, with it’s focus on the enterprise, might seem like an odd fit for TikTok. But remember it’s also the home of Xbox, The Verge points out in a look at why Microsoft is interested in TikTok. (Microsoft is also about the only would-be big tech buyer not facing antitrust scrutiny in the U.S.)

A U.S. roof would allow TikTok to stay focused on building its creator ranks and fast-growing ad business with one less giant distraction — and help reassure users and advertisers that their data isn’t being siphoned off to China. Like LInkedIn, Microsoft could allow TikTok to run independently while taking advantage of data insights and integrations where it makes sense.

TikTok pulls the curtain back on its algorithm; calls out Facebook’s copycat behavior

TikTok has received even more scrutiny than other tech giants “due to the company’s Chinese origins,” TikTok’s recently-appointed U.S.-based CEO Kevin Mayer wrote in a blog post this week as the CEOs of Amazon, Apple, Facebook and Google were called to testify in an antitrust hearing. 

In an effort to give users and regulators “peace of mind,” said Meyer, TikTok has launched a Transparency and Accountability Center in which experts can observe TikTok’s moderation policies “in real-time” and “examine the actual code that drives our algorithms.”

Meyer also called out Facebook for “launching another copycat product, Reels” on Instagram and made the case that TikTok offers American advertisers choice in the market.

The company announced a $200 million fund for American creators on the platform, with plans to grow it to more than $1 billion in the U.S. and more than $2 billion globally in the next three years to help it compete for talent against YouTube and Instagram.

Why we care. Even as its popularity swells, regulatory scrutiny and action could scare away advertisers and critically harm TikTok’s nascent advertising business. Meyer’s overture of transparency does not appear to have swayed legislators. In a bipartisan move Thursday, two U.S. senators asked the Justice Department to investigate Chinese-owned TikTok (as well as Zoom) over reports it has shared user data with China, a charge TikTok denies. Further, while TikTok should be applauded for exposing its algorithm, its competitors are likely to scoff at its suggestion that “all companies should disclose their algorithms, moderation policies, and data flows to regulators.” 

Highlights from antitrust hearings with the CEOs of Apple, Amazon, Facebook and Google

Panel chair David Cicilline of Rhode Island raised concerns that Google “steals content” and uses its ability to surveil vast amounts of data to “identify competitive threats and crush them.” Pichai, again predictably, disputed the claims and said it uses data to improve results. 

Tim Cook of Apple, said the App Store is just another feature of the iPhone like the camera. 

Jeff Bezos was peppered with a surprising number of questions about its marketplace. Bezos said Amazon does have policies preventing internal access to third-party seller data for its own private label brands, but couldn’t say it hadn’t violated those policies. Reps. Pramila Jayapal, Mary Gay Scanlon, Jaimie Raskin and Ken Buck were among those who pressed Bezos on its use of third-party data to inform and market its own proprietary products and brands. 

Val Demings of Florida  pressed Pichai on Google’s decision to combine data from web traffic and Google’s properties in 2016 after saying it would not do so when it acquired DoubleClick in 2007. Pichai said users can turn ads personalization on and off and have made it easy to control their data. 

Zuckerberg said the environment has become even more competitive for Facebook since 2012.

Capture leads from Quora ads

Quora has rolled out Lead Gen Forms for advertisers after a few months of beta testing. The forms can contain up to 12 fields and are prefilled with users’ Quora account information. Available fields include:

Contact Info: First Name, Last Name, Email, Business Email, Phone Number

Employment Info: Job Title, Company Name, Company Size

Location Info: City, State (US Only), Zip Code (US only), Country

You can download leads via CSV in the Ads Manager or use the Zapier integration to send leads to Salesforce, Gmail, Marketo or other system.

Why we care. Lead Gen Forms can reduce friction for users looking to engage with your company — whether to download a whitepaper, request a demo or sign up for a newsletter — and increase the number of leads you can generate from Quora ad campaigns. The Zapier integration means you should have no problem pushing that lead data into whatever CRM or email system you’re using. 

Facebook’s plan to bring India’s corner stores to WhatsApp

“The real power of digital infrastructure will get unleashed when startups and small businesses come online. In many ways they’re already on WhatsApp but we need to help them connect the dots,” Ajit Mohan, vice-president and managing director, Facebook India told live Mint in an interview.

“It is how we can make it easy to shop from within WhatsApp. Our goal with the investment in [Indian telecom firm] Jio is to enable new opportunities for businesses of all sizes, especially for small businesses across India. The first example of the collaboration would be to help millions of kirana owners [small neighborhood convenience stores] digitize their product catalogue and use WhatsApp to connect with their customers,” he said.

Why we care. The pandemic has wreaked havoc on small businesses while at at the same time accelerated consumers’ shift to digital and the business need for digital transformation. The social networking giant sees big opportunity in becoming India’s digital tether between SMBs and consumers. 

Google is also investing heavily in Jio Platforms (to the tune of $4.5 billion). The companies are partnering on an Android-based operating system for new Jio mobile devices with the aim of getting millions of more Indians online: a massive new market for ads and apps.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, marketing agency Land and MarTech Today. With more than 15 years of marketing agency experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/social-shorts-tiktoks-future-quora-lead-gen-ads-facebooks-india-plans/ source https://scpie.tumblr.com/post/625502261989244928

[scpie]

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

TikTok and LinkedIn under one roof?

“Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday.

The company is in talks with the White House and reportedly negotiating to take over TikTok’s operations in US, Canada, Australia, and New Zealand.

Why we care. Despite its best efforts (see below), TikTok’s attempts to convince U.S. legislators that it operates wholly independently from its Chinese parent company ByteDance haven’t stuck. It’s options increasingly look limited to spinning off to go public or spinning off for acquisition. It’s looking like TikTok may be headed down the latter route.

Microsoft, with it’s focus on the enterprise, might seem like an odd fit for TikTok. But remember it’s also the home of Xbox, The Verge points out in a look at why Microsoft is interested in TikTok. (Microsoft is also about the only would-be big tech buyer not facing antitrust scrutiny in the U.S.)

A U.S. roof would allow TikTok to stay focused on building its creator ranks and fast-growing ad business with one less giant distraction — and help reassure users and advertisers that their data isn’t being siphoned off to China. Like LInkedIn, Microsoft could allow TikTok to run independently while taking advantage of data insights and integrations where it makes sense.

TikTok pulls the curtain back on its algorithm; calls out Facebook’s copycat behavior

TikTok has received even more scrutiny than other tech giants “due to the company’s Chinese origins,” TikTok’s recently-appointed U.S.-based CEO Kevin Mayer wrote in a blog post this week as the CEOs of Amazon, Apple, Facebook and Google were called to testify in an antitrust hearing. 

In an effort to give users and regulators “peace of mind,” said Meyer, TikTok has launched a Transparency and Accountability Center in which experts can observe TikTok’s moderation policies “in real-time” and “examine the actual code that drives our algorithms.”

Meyer also called out Facebook for “launching another copycat product, Reels” on Instagram and made the case that TikTok offers American advertisers choice in the market.

The company announced a $200 million fund for American creators on the platform, with plans to grow it to more than $1 billion in the U.S. and more than $2 billion globally in the next three years to help it compete for talent against YouTube and Instagram.

Why we care. Even as its popularity swells, regulatory scrutiny and action could scare away advertisers and critically harm TikTok’s nascent advertising business. Meyer’s overture of transparency does not appear to have swayed legislators. In a bipartisan move Thursday, two U.S. senators asked the Justice Department to investigate Chinese-owned TikTok (as well as Zoom) over reports it has shared user data with China, a charge TikTok denies. Further, while TikTok should be applauded for exposing its algorithm, its competitors are likely to scoff at its suggestion that “all companies should disclose their algorithms, moderation policies, and data flows to regulators.” 

Highlights from antitrust hearings with the CEOs of Apple, Amazon, Facebook and Google

Panel chair David Cicilline of Rhode Island raised concerns that Google “steals content” and uses its ability to surveil vast amounts of data to “identify competitive threats and crush them.” Pichai, again predictably, disputed the claims and said it uses data to improve results. 

Tim Cook of Apple, said the App Store is just another feature of the iPhone like the camera. 

Jeff Bezos was peppered with a surprising number of questions about its marketplace. Bezos said Amazon does have policies preventing internal access to third-party seller data for its own private label brands, but couldn’t say it hadn’t violated those policies. Reps. Pramila Jayapal, Mary Gay Scanlon, Jaimie Raskin and Ken Buck were among those who pressed Bezos on its use of third-party data to inform and market its own proprietary products and brands. 

Val Demings of Florida  pressed Pichai on Google’s decision to combine data from web traffic and Google’s properties in 2016 after saying it would not do so when it acquired DoubleClick in 2007. Pichai said users can turn ads personalization on and off and have made it easy to control their data. 

Zuckerberg said the environment has become even more competitive for Facebook since 2012.

Capture leads from Quora ads

Quora has rolled out Lead Gen Forms for advertisers after a few months of beta testing. The forms can contain up to 12 fields and are prefilled with users’ Quora account information. Available fields include:

Contact Info: First Name, Last Name, Email, Business Email, Phone Number

Employment Info: Job Title, Company Name, Company Size

Location Info: City, State (US Only), Zip Code (US only), Country

You can download leads via CSV in the Ads Manager or use the Zapier integration to send leads to Salesforce, Gmail, Marketo or other system.

Why we care. Lead Gen Forms can reduce friction for users looking to engage with your company — whether to download a whitepaper, request a demo or sign up for a newsletter — and increase the number of leads you can generate from Quora ad campaigns. The Zapier integration means you should have no problem pushing that lead data into whatever CRM or email system you’re using. 

Facebook’s plan to bring India’s corner stores to WhatsApp

“The real power of digital infrastructure will get unleashed when startups and small businesses come online. In many ways they’re already on WhatsApp but we need to help them connect the dots,” Ajit Mohan, vice-president and managing director, Facebook India told live Mint in an interview.

“It is how we can make it easy to shop from within WhatsApp. Our goal with the investment in [Indian telecom firm] Jio is to enable new opportunities for businesses of all sizes, especially for small businesses across India. The first example of the collaboration would be to help millions of kirana owners [small neighborhood convenience stores] digitize their product catalogue and use WhatsApp to connect with their customers,” he said.

Why we care. The pandemic has wreaked havoc on small businesses while at at the same time accelerated consumers’ shift to digital and the business need for digital transformation. The social networking giant sees big opportunity in becoming India’s digital tether between SMBs and consumers. 

Google is also investing heavily in Jio Platforms (to the tune of $4.5 billion). The companies are partnering on an Android-based operating system for new Jio mobile devices with the aim of getting millions of more Indians online: a massive new market for ads and apps.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, marketing agency Land and MarTech Today. With more than 15 years of marketing agency experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/social-shorts-tiktoks-future-quora-lead-gen-ads-facebooks-india-plans/

[laurelkrugerr]

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

TikTok and LinkedIn under one roof?

“Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday.

The company is in talks with the White House and reportedly negotiating to take over TikTok’s operations in US, Canada, Australia, and New Zealand.

Why we care. Despite its best efforts (see below), TikTok’s attempts to convince U.S. legislators that it operates wholly independently from its Chinese parent company ByteDance haven’t stuck. It’s options increasingly look limited to spinning off to go public or spinning off for acquisition. It’s looking like TikTok may be headed down the latter route.

Microsoft, with it’s focus on the enterprise, might seem like an odd fit for TikTok. But remember it’s also the home of Xbox, The Verge points out in a look at why Microsoft is interested in TikTok. (Microsoft is also about the only would-be big tech buyer not facing antitrust scrutiny in the U.S.)

A U.S. roof would allow TikTok to stay focused on building its creator ranks and fast-growing ad business with one less giant distraction — and help reassure users and advertisers that their data isn’t being siphoned off to China. Like LInkedIn, Microsoft could allow TikTok to run independently while taking advantage of data insights and integrations where it makes sense.

TikTok pulls the curtain back on its algorithm; calls out Facebook’s copycat behavior

TikTok has received even more scrutiny than other tech giants “due to the company’s Chinese origins,” TikTok’s recently-appointed U.S.-based CEO Kevin Mayer wrote in a blog post this week as the CEOs of Amazon, Apple, Facebook and Google were called to testify in an antitrust hearing. 

In an effort to give users and regulators “peace of mind,” said Meyer, TikTok has launched a Transparency and Accountability Center in which experts can observe TikTok’s moderation policies “in real-time” and “examine the actual code that drives our algorithms.”

Meyer also called out Facebook for “launching another copycat product, Reels” on Instagram and made the case that TikTok offers American advertisers choice in the market.

The company announced a $200 million fund for American creators on the platform, with plans to grow it to more than $1 billion in the U.S. and more than $2 billion globally in the next three years to help it compete for talent against YouTube and Instagram.

Why we care. Even as its popularity swells, regulatory scrutiny and action could scare away advertisers and critically harm TikTok’s nascent advertising business. Meyer’s overture of transparency does not appear to have swayed legislators. In a bipartisan move Thursday, two U.S. senators asked the Justice Department to investigate Chinese-owned TikTok (as well as Zoom) over reports it has shared user data with China, a charge TikTok denies. Further, while TikTok should be applauded for exposing its algorithm, its competitors are likely to scoff at its suggestion that “all companies should disclose their algorithms, moderation policies, and data flows to regulators.” 

Highlights from antitrust hearings with the CEOs of Apple, Amazon, Facebook and Google

Panel chair David Cicilline of Rhode Island raised concerns that Google “steals content” and uses its ability to surveil vast amounts of data to “identify competitive threats and crush them.” Pichai, again predictably, disputed the claims and said it uses data to improve results. 

Tim Cook of Apple, said the App Store is just another feature of the iPhone like the camera. 

Jeff Bezos was peppered with a surprising number of questions about its marketplace. Bezos said Amazon does have policies preventing internal access to third-party seller data for its own private label brands, but couldn’t say it hadn’t violated those policies. Reps. Pramila Jayapal, Mary Gay Scanlon, Jaimie Raskin and Ken Buck were among those who pressed Bezos on its use of third-party data to inform and market its own proprietary products and brands. 

Val Demings of Florida  pressed Pichai on Google’s decision to combine data from web traffic and Google’s properties in 2016 after saying it would not do so when it acquired DoubleClick in 2007. Pichai said users can turn ads personalization on and off and have made it easy to control their data. 

Zuckerberg said the environment has become even more competitive for Facebook since 2012.

Capture leads from Quora ads

Quora has rolled out Lead Gen Forms for advertisers after a few months of beta testing. The forms can contain up to 12 fields and are prefilled with users’ Quora account information. Available fields include:

Contact Info: First Name, Last Name, Email, Business Email, Phone Number

Employment Info: Job Title, Company Name, Company Size

Location Info: City, State (US Only), Zip Code (US only), Country

You can download leads via CSV in the Ads Manager or use the Zapier integration to send leads to Salesforce, Gmail, Marketo or other system.

Why we care. Lead Gen Forms can reduce friction for users looking to engage with your company — whether to download a whitepaper, request a demo or sign up for a newsletter — and increase the number of leads you can generate from Quora ad campaigns. The Zapier integration means you should have no problem pushing that lead data into whatever CRM or email system you’re using. 

Facebook’s plan to bring India’s corner stores to WhatsApp

“The real power of digital infrastructure will get unleashed when startups and small businesses come online. In many ways they’re already on WhatsApp but we need to help them connect the dots,” Ajit Mohan, vice-president and managing director, Facebook India told live Mint in an interview.

“It is how we can make it easy to shop from within WhatsApp. Our goal with the investment in [Indian telecom firm] Jio is to enable new opportunities for businesses of all sizes, especially for small businesses across India. The first example of the collaboration would be to help millions of kirana owners [small neighborhood convenience stores] digitize their product catalogue and use WhatsApp to connect with their customers,” he said.

Why we care. The pandemic has wreaked havoc on small businesses while at at the same time accelerated consumers’ shift to digital and the business need for digital transformation. The social networking giant sees big opportunity in becoming India’s digital tether between SMBs and consumers. 

Google is also investing heavily in Jio Platforms (to the tune of $4.5 billion). The companies are partnering on an Android-based operating system for new Jio mobile devices with the aim of getting millions of more Indians online: a massive new market for ads and apps.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, marketing agency Land and MarTech Today. With more than 15 years of marketing agency experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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source http://www.scpie.org/social-shorts-tiktoks-future-quora-lead-gen-ads-facebooks-india-plans/ source https://scpie1.blogspot.com/2020/08/social-shorts-tiktoks-future-quora-lead.html

[cathymartinnez]

Law Firm Marketing New Ways Amid COVID

Dallas, Texas, United States, 08/29/2020 / Qamar Zaman /

New York City, NY, Aug. 29, 2020 — Gone are the days of simple lawyer marketing. Old school law firm marketing needs to pivot says a veteran lawyer marketing expert Rene Perras President of CEPAC Lawer Marketing. http://www.cepac.com/

If your law firm website does not pass many critical factors to growth, your law firm will be left behind in the dust of digital marketing.

Lawyer Marketing Has Changed Post COVID.

Your target audience now spends mobile searches. These people do a Google search or discuss their tragedy on social media like Facebook, Twitter, or Instagram.

The majority of younger people stay on Instagram and they prefer to text instead of talk. Put all those together, lawyer marketing strategies have changed and will continue to evolve as we consume content at a fast pace. But, what is your law firm doing to embrace:

Voice search

Law firm branding building

Artificial intelligence

Organic Instagram presence to reach the millennial audience

A customer journey map to build your list beyond email. 

If you are a lawyer looking to grow your brand online Post COVID Marketing for Law Firms, you need to change how to position your law firm branding. 

In a recent test that I ran for a local law firm using Facebook Ads for my agency client CEPAC.com, I secured quality cases for a divorce lawyer utilizing Facebook ad campaigns. The average cost of lead was $1.07 per lead and the average acquisition cost of the case was $97, which resulted in a $10K per case. 

If you are a law firm needing legal funding, you can see a great resource here. 

https://reneperras.com/litigation-funding-during-covid-19-for-law-firms-by-rene-perras-law-firm-funding-expert_13741.html

You can read my Facebook ad blueprint here. 

https://kisspr.com/facebook-leads-ads-how-to-acquire-perfect-facebook-leads

About Qamar Zaman – I help lawyers not getting quality cases with my scientific & predictable marketing plan to secure “High VALUE” cases.  Qamar Zaman is a published author annd rated best Dallas SEO expert for law firms. He managed KISS PR and works with over 100+ SEO agencies helping them get secure high value leads that convert using a 100% white label SEO for law firms. Call and speak with Qamar Zaman on how your law firm can build a blue ocean marketing plan amid COVID-19 with a long term plan. 

T:972.437.8942  https://www.qamarzaman.us/

Follow Qamar Zaman on Social Media:  https://www.instagram.com/qamarzamanofficial/ https://www.linkedin.com/in/attorneymarketing1/ https://clarity.fm/qamarzaman

source: https://sports.yahoo.com/law-firm-marketing-ways-amid-220500519.html

Source: Qamar Zaman

Release ID: 14153

Law Firm Marketing New Ways Amid COVID published first on https://news.oneseocompany.com/

[rankthepage]

Ways to Improve Your Marketing Strategy With White Label SEO

Over time, search engine optimization provides a solid foundation for your business. Digital presence is essential when it comes to growing your business. Many companies outsource white label seo services in New York from a digital marketing agency. Look no further than, Rank The Page. 

In this blog, we will learn the perks of choosing white-label seo services from a digital marketing agency:

Let's get started:

3 Benefits of Outsourcing SEO Services 

The following are some essential benefits of outsourcing SEO services: 

SEO Expertise

The seo experts will give you professional assistance and guidance.

By strengthening and establishing your brand, white-label SEO providers add value to your business.

The provider will understand your business insight. Also, create an effective online presence for your business and clients

Saves You Money 

When considering the right digital marketing agency, they will save you money.

They will use the right technique and resources and help your business to stay ahead of the competition

Also, they constantly update and refine their skills 

Staying Up-to-date with Google

SEO constantly changes over time 

When your business seeks help with SEO, you can rely on white-label SEO services in New York. 

The providers are up-to-date with the latest changes and help improve your business's quality, efficiency, and overall value over time. 

Speak With Our Team 

Rank The Page is a reliable digital marketing agency that offers white label SEO services in New York. We help businesses establish a strong foundation for growth by improving their online presence. Our staff keeps their knowledge up-to-date so that we ensure success by building your digital presence. You can experience the benefits of effective search engine optimization by choosing us. Visit our website for more detailed information. 

[douglassmiith]

How Can I Educate My Clients on the Benefits of Review Management?

Advance Your Agency is a brand-new BrightLocal series, designed to equip you with the skills, knowledge and advice necessary to take your agency operations to the next level. 

This month we focus on review management – a key component of local SEO Company success.

Local SEO Companys know just how important online reviews are when it comes to gaining prominence in local search. 

According to Moz’s most recent Local Search Ranking Factors Study, review signals make up around 15% of local pack factors. Put simply, having a high quantity of recent, diverse, high-quality reviews means Google’s local search algorithm is more likely to favor your business and surface it for relevant search queries.

As an agency, though, it can be difficult to explain to clients just how important review management is and what the benefits could be to their businesses.

For example, how many times have you spoken with clients who believe that online reviews will just come flooding in on their own? If only things were that simple, eh?! 

In order to help your clients succeed in local search, you’ll first need to get buy-in on a solid review generation and management strategy — and that all begins with education.

In the first issue of our Advance Your Agency series, I’ll teach you just how to educate your clients on the benefits of review management. And by the end, you’ll be able to inform even the most skeptical merchants of why they need reviews.

Contents

Review Management Explained 

What is review management?

Where should you get reviews?

How to Educate Clients on Review Management

The Worst-case Scenario

Missed Opportunities

Industry Relevance

The Facts About Review Management

Answering Clients’ Questions

“Why should I care about online reviews?”

“Our business is one of many locations, how can we deal with review management at scale?”

“We’re doing fine without active review management, so why should I care?”

“I work in an industry that doesn’t really get reviews. what can I do?”

“Can you get rid of my negative reviews?”

“My customers don’t do business online. do I still need reviews?”

Takeaways

Conclusion

Additional Resources

Review Management Explained

What is review management?

Firstly, if your clients aren’t already aware, you’ll probably want to educate them on what review management is in the first place.

Review management generally consists of four key components:

Generating reviews

Monitoring reviews

Responding to reviews

Leveraging reviews.

It is sometimes referred to as ‘reputation management’, although more often than not clients will refer to review management simply as ‘bad reviews’, ‘online reviews’, or just ‘getting better reviews’ — and it can often be useful to mimic this language when talking to your client, in an attempt to demystify review management from the get-go. Whether it’s in pitch decks or phone conversations, always try to mirror the language of your client. (Not sure where to start with a review management pitch deck? Take a look at our free, white-label templates.)

Where should you get reviews?

Reviews can be gained on any site that suits your client’s business. For example, a hotel would want to generate reviews on TripAdvisor, while a lawyer would find reviews more useful on Justia, and so on. Targeting niche review sites is certainly important — after all, you’ll want your client’s business to appear anywhere that customers may be searching for them.

But, for the purpose of this article, I’m going to focus primarily on Google reviews.

Why? Well, it’s more or less a given that all local businesses will benefit from generating reviews on Google My Business — first and foremost because this is the place that customers are most likely to see first. Say I was to search “plumbers near me”, the first thing that will appear will be the local pack, complete with Google My Business reviews for plumbers — you guessed it – near me.

Secondly, GMB reviews are important because Google is naturally going to favor its own reviews above third-party sites, and therefore building reviews via Google is more likely to boost your placement in the local pack.

With these reasons in mind, focusing on Google Reviews will be by far the easiest sell.

How to Educate Clients on the Benefits of Review Management

There are near hundreds of stats I could (and most likely, will) share with you about the importance of reviews, but when it comes to appealing to clients, you’re going to want to play on the emotional factor of reviews. Any agency can spew out a handful of facts about reviews, but that should come later, once you’ve established the real-life impact reviews can have.

The Worst-Case Scenario 

First, level with your client; explain to them what not having an effective review management strategy could do to their business.

Let’s use an example of what could happen when a client receives a bad review.

Here, I’ve found a recent low-rated review from a New York-based restaurant:

Now ask your client, what’s the worst outcome that can come from getting a review like this? First and foremost, you’ve got an unhappy customer – they’re not going to visit your place of business again, put any money in your hands, or spread any positive news to their friends. 

But, beyond that, this customer is acting as an active deterrent to any other potential visitors. In fact, they explicitly say “Go eat somewhere else”. Not exactly a glowing review, right? And so, in the worst-case scenario, you’re losing out on potentially hundreds of customers, which means lost profit.

Well, while there’s not a lot you can do to correct this customer’s bad experience (in the words of Cher, if only we could turn back time!), with the help of review management you can improve this outcome drastically. 

If the restaurant provided a response to this negative review (it hasn’t), apologizing for the customer’s negative experience, offering to look into the issue for them, and providing some kind of incentive to return, then not only might they win over a lost customer, but they’d also be showcasing their great customer service to anyone who sees the review.

Think of it as damage control. No business is perfect, and even if your client’s business is running like a well-oiled machine, they’re likely to encounter a fair few negative reviews over time. Responding to reviews in a timely manner means you’re going to limit the amount of damage that negative feedback can do.

When explaining this scenario to your client, don’t be afraid to use one of their real-world reviews as an example. And even better, if you can compare the results with a client who has taken up review management, can you explain how it improved their results or helped them to reach their goals? Taking every opportunity to back up your argument with evidence is the masterstroke that will win you business.

Missed Opportunities

If your client isn’t quite so worried about receiving negative reviews, then you’ll want to appeal to them based on the opportunities they might be missing. 

How could review management take their business to the next level? What are they missing out on by not managing online reviews?

Here, I’ve used a search local to me, “plumbers near me” — and for context, I’m based in Brighton, UK.

Now, here there’s a plumber ranking in the top spot. But as a consumer, am I going to ring them? To give them my hard earned money and custom? Not a chance!

The position in the local pack might sway me if I’m looking for a low-stakes purchase like lunch, but when it comes to industries that present more risk to me if I choose unwisely, such as plumbing, I’m going to pick the plumbing business that can prove that it has the best reputation, the one that leaves a flood (pardon the pun) of happy customers in its wake. And that’s the one with the best review rating.

So, even though the business is ranking in the second position, on this occasion my custom will be going to AC Plumbing, rather than Small Job Plumbing.

If Small Job Plumbing was your client, what would you say to them? They’ve just missed out on business for the sole reason that they’ve not got enough positive reviews. This is a prime example of opportunities missed due to neglecting review management.

Once again, explaining this scenario to a client using real-world examples of their search rivals will only make it more effective. Do they have a competitor that they just can’t seem to shake? Compare the two businesses’ review profiles and see who comes out on top. How good would your client feel knowing that not only that they’ve come out on top in rankings but they’ve also beat their competitors in the process? 

These are the kinds of examples that are really going to appeal to your client, so where possible, always relate it back to their own feelings and goals – you start with the emotional argument then build towards the rational.

Industry Relevance

Although I believe that review management is important for all businesses, there are definitely some businesses that will need reviews even more than others. And you’ll want to explain this to your client in a way that appeals to their specific industry.

For example, YMYL (your money, your life) businesses are much more likely to need reviews in order to gain the trust of consumers.

If you’re dealing with clients who operate in YMYL industries such as health, finance, or business, then you’re going to need to drive this fact home even more – without review management you will lose out on customers.

Again, ask your client to put themselves in the consumers’ shoes. Would you contact a lawyer, a medical professional, an account, who didn’t have a shining review profile? 

Using the search query “Immigration lawyer Texas”, almost every single ranking business has hundreds of reviews with an average of 4-5 stars. Chances are, if your client doesn’t have a high review volume and star rating in an industry like this, neither Google nor consumers are going to give them a second glance. Sure, it’s a packed market, but without reviews, your clients can’t even enter the ring, let alone perform the knockout blow.

In short, if you’re speaking with clients in YMYL sectors, it’s vital to emphasize that review management is essential.

When looking at industry relevance, it’s also worth thinking about industries that are more likely to receive positive reviews. For example, Kick Point Inc’s President, Dana DiTomaso, has found that any business relating to pets is going to get heaps more positive, and more detailed, reviews than other industries.

Think about it. People love their pets, so of course, they’re going to leave rave reviews if they have a positive experience. And equally, if they have a bad experience, they’re also going to use several paragraphs to explain why no one should ever visit that business again. 

Looking at a search for a Seattle-based pet grooming company, each business has hundreds of super detailed reviews. And the negative ones are just as in-depth.

As such, if your client operates in an industry like this — one where people are likely to be more passionate, for example — they’ll need to be extra-vigilant with review management. A negative review could mean lost business for years to come.

Each client’s industry will offer different benefits of review management, so, along with explaining the wider benefits of online reviews, you’ll want to focus on these more niche examples, too. Think about what you, as a consumer, want to see when you’re making a local search for your client’s business type. Putting yourselves in the consumer’s shoes and making a reasonable argument from their perspective will only enhance the case for review management.

The Facts About Review Management

Once you’ve laid the groundwork — sharing relevant examples, appealing to your client’s emotion, and highlighting the overarching importance – you’ll probably want some stats and cold, hard evidence to support your points. This way you’re ensuring you appeal to clients who want to hear a story as well as those who just can’t get enough graphs and charts.

As always, it’s important to align the content of your pitch to what your client’s goals are, so you don’t waste time on sharing statistics that don’t help your argument.

Do they want to rank better in local search?

Do they want more conversions (website clicks, calls, etc.)?

Or do they need to do some good old-fashioned reputation management (managing and responding to negative reviews)? Depending on what goals you identify with your client, your approach will likely differ.

For example, a business wanting more conversions might want to know how reviews correlate with website clicks. Alternatively, clients only interested in ranking higher will need information on local ranking factors.

So, familiarize yourself with these stats, all of which come from reputable sources of research (including yours truly!)

Online Reviews Influence Consumers’ Actions

Our Local Consumer Review Survey showed that a whopping 82% of consumers read online reviews for local businesses, and what’s more, after reading a positive review, 32% of consumers say they’ll go directly to the business’s website. 

If that doesn’t scream “conversion metric”, I don’t know what does!

Online Reviews Lead to Website Clicks

Again, highlighting the conversion power of reviews, our Local Services Ads Click Study found that review ratings are the biggest driver of clicks in local SERPs. So, need more site traffic? Get yourself some reviews!

Plus, with the rise of zero-click searches, review ratings are one of the key differentiators to help your client stand out in the local pack. Even if they’re ranking in the top three, think about it: is a customer more likely to click the business with 200+ 4-star reviews, or the one with just a handful?

Online Reviews Lead to Sales

Is your client looking to make more sales? Well then, they might like to know that, according to the Spiegel Research Center, the purchase likelihood for a product with five reviews is 270% greater than a product with zero reviews. 

Similarly, Location3’s research shows that improving your review star rating by 1.5 could equal as many as 13,000 more leads.

Of course, these numbers will differ based on your client’s industry and other factors, but nonetheless, are they willing to risk missing out on these potential gains?

Online Reviews Build Trust

If your client is more concerned with building consumer trust, they’ll probably want to know that 91% of consumers say that positive reviews make them more likely to use a business, and that showcasing reviews on your website increases consumer trust.

Consumers Need High Review Ratings to Commit

As consumers continue to navigate a world filled with spam and fake reviews, they’re growing increasingly skeptical. As a result, it should come as no surprise that 35% of consumers will not use a business with less than a four-star rating; consumers read an average of 10 reviews before trusting a business; and 58% of consumers view recency as the most important review factor (Source: Local Consumer Review Survey 2019).

So, without a regular stream of high-rated reviews, your client will be limiting their potential buyers by a great deal. 

Consumers Don’t Trust Outdated Reviews

You might also encounter clients who agree that “yes, reviews are important”, but also insist that their two-year-old, five-star review profile is sufficient to win the business of today’s skeptical consumer market.

Well, to that we say, almost half of consumers will only pay attention to reviews written within the past two weeks. 

That means getting a fresh stream of reviews should be among your clients’ top priorities. Having a shiny five-star review profile doesn’t mean a whole lot if it’s not up to date.

Responding to Negative Reviews Increases Visits

Responding to negative reviews is valuable for a whole host of reasons, as we discussed earlier, but it might be worth telling your client that as many as 45% of consumers say they’re more likely to visit a business that responds to its negative reviews. So if your client isn’t responding to those bad reviews, they could be missing out on yet more footfall. 

Prepare to Answer These Questions

As a marketing agency agency or consultant dealing with local business reviews management, there are likely to be a few queries that pop up time and time again. Here, we’ve provided a series of review-related questions you can expect to encounter, and some tips to help you answer them.

“Why should I care about online reviews?”

Here, the answer will vary depending on the goals you’ve determined with your client. But, put simply, you should care about reviews because:

They’re a local ranking factor

They build consumer trust

They help with conversions

You can’t afford not to 

“I manage multiple business locations; how can we deal with review management at scale?”

This will be a common query if you’re dealing with multi-location businesses. The likelihood here is that this client is already feeling overwhelmed. After all, the bigger the business, the more internal hurdles and restrictions there are likely to be. 

Here, the answer is simple. Generating reviews for your multi-location business is non-negotiable. If your competitors are doing it (which they almost certainly are), then you need to do it too. 

As an agency, you can do things to help here, such as providing your client with the right tips, tactics, and tools, but however they choose to execute it based on their business structure, review management needs to be done. 

“We’re doing fine without active review management, so why should I care?”

Every once in a while you may encounter a client who’s actually doing okay, and generating a steady stream of positive reviews. Regardless, that doesn’t mean review management should be entirely neglected, it just means there might be different benefits at play.

Ask your client, “Don’t you want to know what’s being said about your business?”. Review management is just as much about listening to customers as it is looking good on Google. Being proactively involved in review management not only means being able to listen to feedback, but it also means having more control of the conversation. 

What are people saying about your brand when they think you’re not listening? And how can you influence the conversation?

“I work in an industry that doesn’t really get reviews. What can I do?”

Let’s face it — there are some industries that are going to struggle with online reviews more than others. I can’t imagine many people eagerly reviewing their DUI attorney publicly, can you? 

If that’s the case for your client, you’ll have to work more closely together to determine a successful review strategy that works for their vertical. In a situation like this, it’s key to illustrate that though the project may be more challenging, it’s also more likely to be even more rewarding.

If you’re in an industry where your competitors aren’t getting many reviews either, then having just a handful more reviews could be the difference between you getting chosen over them.

“Can you get rid of my negative reviews?”

There’s always one! Some clients may want you to work wonders and magically remove all of their negative reviews from years’ past. But sadly, not only would that be against most sites’ (definitely Google’s) guidelines, it’s also not possible.

Though it might be tempting to shield your client from the truth, it’s really important to be honest and transparent with your clients here. Do not promise to delete their negative reviews! Instead, work on responding to them, building more positive reviews to push the negative reviews down, and bringing that average star-rating up to something to be proud of.

“My customers don’t do business online. Do I still need reviews?”

Your current customers may come to your storefront to do business with you, but that doesn’t mean they’re not online. And more importantly, it doesn’t mean that other potential customers aren’t going to find them online.

That said, there can still be plenty of value found in taking tactics offline. Google My Business even provides a marketing agency kit, so businesses can create in-store prompts for reviews and showcase customer feedback in store. 

So, businesses can still benefit from in-store conversions from online reviews and can encourage reviews from in-store customers, too. 

Takeaways

Appeal to your client’s emotion: how can reviews transform their business, their quality of service, their lifestyle, their day-to-day?

Highlight the competition: show your client that their closest competitor is doing review management, and they need to, too

Be honest: don’t promise to transform a client from position #10 to position #1 overnight

Do your homework: understand the industry your client is working in and what review sites will resonate most with them

Explain the facts: use reputable research statistics to support your claims

Understand your client’s goals: have a clear idea of what your client wants to achieve with review management

Don’t be afraid to go offline: if clients think review management won’t suit their business or audience, find out the methods that will work for them – even if that means taking marketing agency offline

Conclusion

Having a review management strategy in this day and age is absolutely necessary to achieve success in local search — whatever your client’s unique goals may be. Your client needs to know that if their competitors are doing it, they should be too. 

If you use the process above, I’m confident that you’ll be able to win over even the most apprehensive client, and easily sell them on the endless benefits of online review management.

Resources

If you’re looking for more supporting material to help you educate clients on the importance of online reviews, we’ve got you covered.

BrightLocal: White-label pitch decks

BrightLocal: 40 Online Review Statistics for 2020

Google My Business: Help getting reviews on Google

BrightLocal: Online reviews live Q&A

BrightLocal: How to Sell and Deliver Reputation Management

BrightLocal: Local Consumer Review Survey 2019

Moz: Local Search Ranking Factors

BrightLocal: Online Reputation Management Survey

Spiegel Research Center: How Online Reviews Influence Sales

BrightLocal: Impact of Review Ratings on CTR

Location3: Positive Google Reviews Improve Paid Search Conversion Rates

Harvard Business School: Reviews, Reputation and Revenue

ReviewTrackers: Online Review Survey

PatientPop: Online Reputation Survey

GatherUp: Online Reviews Study: Restaurants and Reviews

Harvard Business Review: Replying to Customer Reviews Results in Better Ratings

We’ll be back next month with another Advance Your Agency to help take your organization to the next level.

If you’re interested in receiving Advance Your Agency, and other BrightLocal content, direct to your inbox, you can sign up here.

And don’t forget to let us know your experiences with review management in the comments below! 

The post How Can I Educate My Clients on the Benefits of Review Management? appeared first on BrightLocal.

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