#website website traffic web promotion targeted audience organic promotion real traffic worldwide visitors

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Digital Marketing Services

Digital Marketing Services: Driving Business Growth in the Digital Age

In today’s digital-first world, businesses must adapt to rapidly changing consumer behaviors and technology trends to stay competitive. The internet has become the primary platform for people to search, shop, and interact with brands, making digital marketing services essential for any business looking to grow and succeed. Whether you're a small startup or a large corporation, the right digital marketing strategy can increase brand awareness, boost customer engagement, and drive revenue growth.

In this article, we’ll explore what digital marketing services entail, the different types of services available, and why they are crucial for your business in 2024 and beyond.

What Are Digital Marketing Services?

Digital marketing services encompass a wide range of strategies and tactics designed to promote a business online. These services focus on leveraging digital channels such as websites, search engines, social media platforms, email, and mobile apps to reach and engage with potential customers.

Unlike traditional marketing, which often focuses on one-way communication (e.g., TV ads or billboards), digital marketing is highly interactive. It allows businesses to connect with their audiences in real-time, track the effectiveness of their campaigns, and make data-driven decisions.

The most common digital marketing services include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and web design, among others. Each of these services plays a unique role in building a brand’s online presence and converting visitors into loyal customers.

Types of Digital Marketing Services

Digital marketing encompasses several different tactics and strategies, each serving a distinct purpose. Here are some of the most popular and effective digital marketing services that businesses should consider integrating into their marketing strategy:

1. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs) like Google. SEO focuses on increasing organic (unpaid) traffic to a website by improving its relevance, authority, and overall user experience.

SEO involves various elements, including keyword research, on-page optimization, link building, technical SEO, and local SEO. The goal is to make a website more visible to users searching for specific products or services, which in turn leads to increased traffic and higher conversion rates.

Benefits of SEO:

Increases organic traffic over time

Builds credibility and trust with search engines and users

Improves website user experience

Enhances brand visibility and awareness

2. Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a model where advertisers pay a fee each time their ad is clicked. PPC ads are typically displayed at the top of search engine results pages or across various websites and social media platforms.

The most popular PPC platform is Google Ads, which allows businesses to bid on specific keywords to have their ads appear when users search for those terms. PPC campaigns can be highly targeted based on demographics, location, and user behavior, making it a cost-effective way to drive traffic and generate leads.

Benefits of PPC:

Immediate visibility at the top of search results

Highly targeted and customizable campaigns

Pay only for clicks (or actions) that generate traffic

Provides measurable and trackable ROI

3. Social Media Marketing

Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with your audience, promote your brand, and drive traffic to your website. With billions of active users worldwide, social media is an essential component of any digital marketing strategy.

Social media marketing strategies can include organic posts, paid social ads, influencer partnerships, and user-generated content. These platforms allow businesses to build relationships with their customers, engage with followers, and respond to inquiries in real time.

Benefits of Social Media Marketing:

Builds a loyal community of followers

Increases brand awareness and recognition

Allows real-time communication with customers

Amplifies reach through targeted ads and influencers

4. Content Marketing

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific audience. The goal is to provide information that solves problems or answers questions while subtly promoting the business’s products or services.

Content marketing can take various forms, including blog posts, articles, videos, infographics, podcasts, and eBooks. A well-executed content marketing strategy can improve SEO rankings, build authority in your industry, and drive traffic to your website.

Benefits of Content Marketing:

Establishes your brand as an authority in your industry

Improves SEO performance by driving organic traffic

Nurtures relationships with potential customers

Provides long-term, sustainable marketing value

5. Email Marketing

Email marketing remains one of the most effective ways to nurture leads and convert prospects into customers. By sending personalized, targeted messages directly to your audience’s inbox, email marketing allows businesses to stay top of mind and encourage repeat business.

Successful email marketing campaigns focus on building relationships with subscribers by delivering valuable content, special offers, and product updates. Automated email workflows, such as welcome sequences or abandoned cart reminders, can significantly improve engagement and conversion rates.

Benefits of Email Marketing:

High ROI and cost-effectiveness

Allows for personalization and segmentation

Builds long-term relationships with customers

Encourages repeat purchases and customer loyalty

6. Web Design and Development

Your website is often the first point of contact for potential customers, making it a critical component of your digital marketing strategy. Web design and development services ensure that your website is not only visually appealing but also user-friendly, fast-loading, and optimized for search engines.

A well-designed website can improve the overall user experience, reduce bounce rates, and increase conversions. Additionally, responsive web design ensures that your site is accessible on all devices, from desktops to mobile phones.

Benefits of Web Design:

Creates a strong first impression

Improves user experience and navigation

Increases conversion rates with clear calls to action

Enhances search engine rankings with optimized design

7. Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the process of analyzing and improving your website to increase the percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.

CRO focuses on optimizing various elements of your website, such as landing pages, headlines, call-to-action buttons, and forms, to improve the user experience and guide visitors toward conversion. By consistently testing and refining your website, you can maximize the return on your digital marketing efforts.

Benefits of CRO:

Increases the efficiency of your marketing campaigns

Maximizes return on investment (ROI) from website traffic

Improves the user experience and journey

Drives more sales and leads without increasing traffic

Why Digital Marketing Services Are Crucial for Your Business

The world of marketing has undergone a massive transformation in the past decade, with digital channels now at the forefront of how businesses communicate with their audiences. In today’s highly competitive market, digital marketing services are no longer optional—they are essential for survival and growth.

Here are some reasons why your business needs digital marketing services:

1. Reach a Wider Audience

Digital marketing allows businesses to reach a global audience. With the internet, there are no geographical boundaries, meaning you can market to potential customers across the world. Additionally, digital marketing platforms offer advanced targeting options, allowing you to reach specific demographics, locations, and behaviors.

2. Cost-Effective Marketing

Compared to traditional marketing methods like print, TV, or radio, digital marketing is much more cost-effective. Small businesses, in particular, can benefit from the affordability of digital marketing services, enabling them to compete with larger brands without breaking the bank.

3. Measurable Results

One of the biggest advantages of digital marketing is the ability to track and measure the performance of your campaigns. Digital tools and analytics platforms provide detailed insights into how your ads are performing, allowing you to make data-driven decisions and optimize your strategy for better results.

4. Flexibility and Adaptability

The digital landscape is constantly evolving, and digital marketing allows businesses to adapt quickly to changing trends and consumer behaviors. Whether it’s launching a new product, responding to current events, or tweaking an existing campaign, digital marketing offers the flexibility to stay agile and responsive.

5. Builds Trust and Credibility

A well-executed digital marketing strategy can help build trust and credibility with your audience. By providing valuable content, engaging with customers on social media, and maintaining a strong online presence, businesses can establish themselves as industry leaders and build long-term relationships with their customers.

Conclusion

In today’s digital age, businesses must invest in digital marketing services to stay relevant and competitive. From SEO and PPC to social media and content marketing, these services offer a wide range of strategies that help businesses connect with their target audience, drive traffic, and increase conversions.

By partnering with a digital marketing agency or investing in these services in-house, you can ensure your business has the tools it needs to thrive in the fast-paced, ever-changing online landscape. Whether you're looking to increase brand awareness, generate leads, or boost sales, digital marketing services are the key to unlocking your business's full potential.

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Best Digital Marketing Company in Chennai

Businesses need to change with the times in order to remain relevant and competitive in the fast-paced digital world of today. In order to connect with customers, increase brand recognition, and spur corporate expansion, digital marketing is becoming a crucial tool for companies. Many digital marketing firms that provide excellent services to enterprises of all sizes are based in Chennai, a thriving metropolis and a center of technical innovation. In this blog, we'll talk about the importance of digital marketing, the services offered by a digital marketing company in Chennai, and how picking the appropriate partner can help your company grow to new heights.

The Importance of Digital Marketing

Any marketing initiative that makes use of the internet or electronic gadgets is referred to as digital marketing. It encompasses a range of platforms, including websites, email, social media, search engines, and more. This is why digital marketing is so important to contemporary companies: 

Wider Reach: By removing geographical restrictions and enabling companies to target clients outside of their local market, digital marketing helps them to connect with a worldwide audience.

Cost-Effective: Digital marketing gives a higher return on investment (ROI) and is more cost-effective than traditional marketing techniques.

Measurable Results: With the use of real-time data and analytics from digital marketing, companies can assess the effectiveness of their campaigns and make decisions based on facts.

Targeted Marketing: Businesses may use digital marketing to better engage customers and increase conversion rates by segmenting their audience and providing tailored content.

Brand Building: Building a strong online presence and increasing brand awareness are facilitated by systematic and consistent digital marketing initiatives.

Services Offered by Digital Marketing Company in Chennai

Digital marketing company in Chennai offer a comprehensive range of services tailored to meet the unique needs of businesses. Here are some key services provided:

1. Search Engine Optimization (SEO)

Increasing a website's ranking on search engine results pages (SERPs) is known as search engine optimization, or SEO. Businesses can boost their chances of converting visitors into customers and draw in more organic traffic by making their websites more visible.

2. Pay-Per-Click (PPC) Advertising

PPC advertising enables companies to post advertisements on social media and search engine platforms. Every time an ad is clicked, advertisers are charged a fee. This technique brings targeted visitors to the website and gives it instant visibility.

3. Social Media Marketing

Promoting a brand and its goods or services on social media sites like Facebook, Instagram, Twitter, and LinkedIn is known as social media marketing. This facilitates audience connection, fosters brand loyalty, and increases engagement for businesses.

4. Content Marketing

The goal of content marketing is to draw in and hold on to a certain audience by producing and disseminating informative, timely, and well-written material. It promotes client education, trust-building, and the company's establishment as an authority in its field.

5. Email Marketing

Sending customized emails to a list of subscribers in order to advertise goods, services, or occasions is known as email marketing. It works well for fostering lead nurturing, upholding client relations, and encouraging repeat business.

6. Web Development and Design

A well-thought-out website is essential for fostering a satisfying user experience and turning visitors into paying clients. Web development and design services are provided by digital marketing businesses in Chennai to guarantee that the website is aesthetically pleasing, easy to use, and conversion-optimized.

7. Online Reputation Management

In order to maintain a positive perception of a brand, online reputation management entails keeping an eye on and managing that presence. This include responding to unfavorable comments, controlling conversations on social media, and highlighting good information.

Choosing the Right Digital Marketing Company in Chennai

Selecting the right digital marketing partner is crucial for the success of your business. Here are some factors to consider:

Experience and Expertise: Look for a company with a proven track record and expertise in your industry. Experienced companies are more likely to understand your unique challenges and provide effective solutions.

Range of Services: Ensure that the company offers a comprehensive range of services that align with your business goals and marketing needs.

Client Testimonials and Case Studies: Check client testimonials and case studies to gauge the company’s performance and client satisfaction. This provides insights into their capabilities and results achieved for other businesses.

Customized Strategies: A good digital marketing company will create customized strategies tailored to your business objectives, rather than offering one-size-fits-all solutions.

Transparency and Communication: Choose a company that values transparency and maintains open communication. Regular updates and clear reporting are essential for tracking progress and making informed decisions.

Conclusion

In Chennai's cutthroat business scene, collaborating with a trustworthy digital marketing firm might make all the difference. Businesses can expand their online presence, attract a larger audience, and meet their growth goals by utilizing the skills and services of digital marketing experts. To stay ahead in the digital age, whether you're a startup or an established business, you must engage in digital marketing.

Make the move now and use a premier digital marketing company in Chennai to revolutionize your company. Your digital world success is waiting for you! 

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Digital Marketing Training In Surat

Iplacement is the best digital marketing training in Surat. Digital marketing is the platform of online marketing so we can called it online marketing. Now period of computer and everyone want to know about the computer system and how to learn on computer and they get money at home, so here suggest one course which is DIGITAL MARKETING TRAINING IN SURAT. Digital marketing course is the best way to earn money easily. This is marketing channel. Digital marketing is promotion of the brand to connect with probable audiance with channels, technologies, and aim service.

 Here are 8 types of courses in Digital Marketing. Digital Marketing is the huge platform of marketing. All courses description in below:

1. CONTENT WRITING

Content writing is art of write material on one particular topic. Content writing is include creating informative, entertaining, or conclusive that echo with the target spectators. Quality content upgrade brands, builds trust, and fosters lasting relationships, making it an essential tool for online success. Content writing present as a medium to communicate your ideas, thoughts, and messages clearly and briefly. Content is back bone of SEO. Informative content educates readers, building trust and honest with your audience. 

2. YOU TUBE MARKETING

YouTube marketing is platform to promote products, services and brands. YouTube videos are connecting to content creators. Video content attract users for more beneficially than text or images, helping you create compelling brand stories and capture immersion. You can create content, including tutorials, product reviews, vlogs, animations, and more, catering to various audiences .Influencers, bloggers are direct connect to audiance.

3.GOOGLE ADS

 Google Ads, formerly known as Google AdWords, is an online advertising platform provided by   Google. Google ads is advertised and businesses to showcase to their products and services to target audiance. Google Ads offers various formats, including text, display, and video ads, which can be displayed on Google's search results, websites, YouTube, and partner sites

4. SOCIAL MEDIA MARKETING

Social media marketing is very powerful platform to promote products, services and brands. Many influencers are work  on social media marketing and earn on it. Social media marketing has vast audiance  Social media enables  direct and real-time communication with your target audience. Social media present as an effective driver of traffic to your website. Influencer marketing is a growing trend on social media. Social media marketing is global marketing..

5. E-COMMERCE 

  E-Commerce is electronic commerce. E-commerce is very powerful tool of shopping and conduct business. E-commerce is worldwide business ans people can purchase products anytime, anywhere and everytime. E-commerce site work 24*7. It has many rules and regilations and terms-condition. E-commerce marketing and its significance in the modern business landscape. E-commerce is applicable option for businesses of all sizes, including startups and small corporations. 

6. GOOGLE SEARCH ENGINE OPTIMIZATION

Google SEO, or Search Engine Optimization, is a crucial strategy for enhancing a website's visibility and ranking on Google's search engine results pages. Two types of SEO. On-Page SEO and Off-Page SEO. On-Page SEO fundamentals are meta tags, URL, header tags, images optimization and internal linking. Off-Page SEO fundamental is link building. This 2 SEO more usablw SEO is On-Page SEO.  Keyword is important part of SEO. Optimize your content by strategically placing these keywords in titles, headings, meta descriptions, and throughout the text

7. GOOGLE ANALYTICS

 Google Analytics is a powerful web analytics service provided by Google that helps website owners and marketers understand their online audience and track website performance. Google Analytics is used to track website performance and collect visitor insights. It can help organizations determine top sources of user traffic, gauge the success of their marketing.

 8. E-MAIL MARKETING

Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It entails sending advertisements or educational material. Email marketing is frequently used to generate leads or sales as well as raise consumer knowledge of a product or brand. Writing engaging newsletters, limited-time offers, or instructive content that resonates with subscribers is essential to effective email marketing. 

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The Best Email and SMS Marketing Company

The best email and SMS Company has marketing a priority for your business in 2020? Are you looking for the best email and SMS marketing software?

Choosing the right email and SMS marketing service can have a significant impact on the success of your marketing campaign.

Why Choosing the Best Email & SMS Marketing Service is Important?

Email and SMS marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email & SMS marketing on average sees a 4500 percent return on investment for businesses in India. This is because email and SMS marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.

 Ø Cheapest Bulk SMS Provider in India

The method of Bulk Email service provider and Bulk SMS service provider has reliably been to give standard stages to allow any client to quickly pass on any SMS administration. Our bulk email sending services game plans are away to deliver enduring prompts our clients from arranged establishment. We set up together a movement of elevating philosophies to achieve best outcomes for our respect customers.

The Voice SMS Services provider brings business and hence is being used as an effective marketing tool these days. If the message is conveyed in local language, it attracts more visitors. And voice telephony services are therefore the right choice for your all business needs. Our Voice SMS Services provider is designed to make communication personalized and effective.

Outbound dialer solutions provide you the numbers to which you can call and get your messages recorded in your own voice. You can also upload a clip or text which will be automatically converted to speech. These messages can be immediately transferred to the groups or individuals in the form of automated phone calls .The outbound dialer software is the best to deploy for asking feedback or opinion from the users while using our web interface.

Promotional SMS service provider is those SMS which are planned to advance organization/item/administrations to individuals, chiefly utilized for advertising purpose. The Promotional bulk SMS service is as a rule proposed to pass on fundamental data to each one of the individuals who are a piece of the exchange or known individuals/gathering. Promotional SMS service provider Send offers or promotional news to your existing or new customers. Send promotional bulk SMS service between 9AM to 9PM without any interruption to non-DND numbers.

 How to apply for transactional SMS route?

Transactional SMS service provider is used for sending necessary information to the customers regarding a product or service. Examples are e-commerce sites, sending messages of order invoice number, delivery status, receipt of transaction etc to its customers. Transactional SMS reseller basically the transactional route is used by companies and organizations who want to send non promotional SMS to both DND and non DND numbers 24*7. You can send the message without approval.

Ø Features of Transactional SMS

1. In the transactional route you are eligible to send SMS without approval.

2. In this route messages can be sent to both DND and non DND numbers.

3. You can send SMS 24*7, without any time restraints.

4. The SMS gets delivered instantly without any hassle.

5. SMS can be sent using your own Sender ID.

 International bulk SMS service provider is a leading Bulk SMS services provider across the globe. Our bulk SMS will help you increase your sales and maintain better customer satisfaction.

Using our Bulk SMS services is very simple and easy. Contact us today and start sending your SMS to your clients in no time.

Bulk SMS Worldwide, Targeted SMS to Worldwide and Free SMS to Worldwide,

Send Bulk SMS to Worldwide using our SMS services and get the real feedback you deserve.

International SMS service is an innovative end-to-end SMS provider of interactive digital marketing services, email marketing, and mobile SMS marketing campaigns.

International SMS service to Worldwide enables companies to communicate real-time with their customers anytime, anywhere by pushing information directly to the customer's mobile phones...

Ø Why International SMS Service?

·         Large SMS International Coverage

·         Fast SMS Delivery

·         24/7 SMS Support

·         No Setup Charge for any SMS account

·         No Minim SMS to Purchase

·         No Hidden Cost for any SMS package

·         No Port Fees for SMS

 The Bulk SMS API services with your website via Logon utility SMS API. Bulk SMS API is best way to send automated Bulk SMS directly from your platform. We are here to serve you with our ultra-fast and highly reliable

promotional

email services

. We are the Best

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Email Marketing

Company are an award-winning and trusted conglomerate, which strives for perfection in delivering all results performance to our clients irrespective of their size. Our product range encompasses all tools of electronic marketing like Best Full Service in Bulk Email, Mass Email, Email Marketing, Mail Server, SMTP Provider, Email Server Hosting, Bulk SMTP Server, Dedicated SMTP Server, and you name it, we have one. We have an array of conceptualized programs with latest tracking software that matches the requirements of all customers with maximum compatibility.

 Your database of contacts is highly valuable, and you can leverage it to stay connected with your customers, nurture your leads and eventually grow your online audience. Email newsletter service are your best bet if you need to nurture leads, sell to your existing customers, and drive targeted traffic to your website. However, newsletter writing service headline that results in swelled open and click-through rates can be a bit of science and that’s why you need our awesome experienced copywriting team!

With our Email Acquisition Companies for email writing service, you can disseminate fresh and relevant content that will help you stay on top of the mind of your customers. Being there in the customers’ inbox will enhance your company’s image, and help position your business as an established thought leader in the industry.

Email acquisition campaigns & experienced writers can create emails and newsletters that give you a distinct competitive advantage, and effectively engage prospects in a way that you will have a constant pipeline of potential sales.

 Ø Let’s look at some retention techniques applied to retention email marketing.

1. Create and send useful content 2. Invite customers to webinars and courses 3. Send recap emails about the customer’s activity 4. Design a product newsletter 5. Take advantage of the potential of milestone emails 6. Engage inactive customers 7. Support retention: on boarding, new launches, cross-selling, and up selling

 Our advice is to develop a retention email marketing strategy, defining a set of campaigns and then checking their effectiveness. You can start today with email retention software by requesting a free MailUp trial: you’ll have the platform available for 30 days to create, send, and track your campaigns.

Outbound dialer solutions have been around for many years, and even today there are certain types of calling campaigns that use them effectively. Fundamentally, predictive dialer algorithms that calculate when the next agent will be available and places calls based on those calculations to maintain agent activities at the maximum extent. Outbound dialer software that maintains to a drop call % setting of 3% or less, which the domestic regulated percent is of dropped or undropped calls. The key to a great outbound system is really the ability to control and segment your lists and campaign settings to allow you to target individuals for certain calling times.  Although outbound predictive dialers have been around for a long time, they are not all created equal.

Missed Call service is one of the most effective methods of lead generation as it involves minimal efforts and virtually no costs on the part of the customer. Be it for generating leads or collecting customer feedback, integrating missed call services with marketing campaigns offers time-tested efficiency. Missed call solution also enables businesses to conduct polls and surveys for market research, leading to better ROI, and higher customer satisfaction. Moreover, it makes handling start-stop of services a breeze, both for the customers and the company. Web-based missed call services generate analytics data, record alerts, and works with other IVR services to send automated acknowledgment SMS to the callers.

Ø FEATURES OF MISSED CALL SERVICES

1.     Automated hassle-free mode 2.     Unlimited call reporting 3.     Zero cost to callers 4.     Fast and effective 5.     Works with landline 6.     API support

Ø ADVANTAGES OF MISSED CALL SERVICE

Easy to integrate with your own app or     website with complete API support from our team

Easy to assimilate with a range of toll     free and virtual mobile numbers from our services for an extensive     campaign

Automated call disconnection for easy use     of missed call service

Prompt acknowledgement SMS delivery

Detailed reports on missed calls received     to analyze call time, response time and duration, throughput performances     etc.

 Ø What is an IVR Solution?

An Interactive Voice Response System is your business automated attendant. When you place a call to a business, there is a voice that greets you politely with a welcome message and then helps you navigate to the solution - all without the help of a real agent. This is how interactive voice response service helps you enhance customer service and create a better experience for your leads with zero waiting time. Save costs by reducing churn and retaining your customers!

Customer care toll free numbers make businesses sound more professional. You can make a call to a toll free number, to reach businesses and/or individuals, without being charged for the call. Since the customer support is free, it creates goodwill and a loyal customer base. Here, Customer care executive number provides you with a useful tool called Toll Free Number Finder. It helps the people in India contact the customer care help desk of any company they need to get in touch with. This service provides you the complete list of toll free numbers in India of all businesses, along with their company website address.

Call center services can include any business that can be done by phone from telephone answering service to handling customer service calls, call answering service and supporting product recalls. Outsourcing these activities saves on staffing, office space, equipment and other overhead costs and frees you up to focus on your core business.

Ø The Benefits of call center services

1.     Always be available

2.     Reduce overheads

3.     Never miss a lead

4.     Protect your data

5.     Trust us to handle it

6.     24/7 order handling

7.     Stay updated

Ø The Benefits of call answering service

1.     Extend your opening hours

2.     2. Achieve 100% productivity

3.     3. Better for business

 Audio Conferencing Solution provides call Quality, Number of Participants allowed, Mobility, Ease-of-use,  Member visibility, Internet-dependency and Flexibility are the main capabilities that any call conferencing solution should have to qualify as a good conference call provider. Audio conferencing service providers are some other aspects like access to call recordings, and auto-scheduling capabilities that are important as well.

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Understanding Digital Marketing in Accelerating Business Sales Growth

           A business that does not use digital marketing is like a fisherman without a net. It is in this era wherein prospect customers could be anywhere in the world. The internet revolutionized the way how the business operates. A business located on a remote island can now possibly edge out its brick and mortar competitors. Almost everything is digital. Individuals are stuck on their phone tirelessly browsing for the latest fashion, needed services, and most delicious food nearby. In a forecast made by Clement (2019), over 2.14 billion people worldwide are expected to buy goods and services online. This staggering number of prospect consumers is a good indication that digital marketing can accelerate sales growth for the business.            Marketing is an activity or process in which a certain product or service of value is communicated to its end-users (Kurtz, 2016). It is where the producer influences the consumer to buy products and services offered. In a study of marketing history by Ryan and Jones (2019), it was found that even with limited resources, ancient people influence others using available materials they have at that time. It started with the use of human voice and word of mouth, followed by etching images on stone or cave wall. Ryan and Jones (2009) summarized the progress of marketing from the 15thto the 20thcentury as follows:  a significant milestone achieved in the 15thand 16th centuries through the development of printing which minimizes the cost and maximizes profits. As a result, marketers used this to expand their prospective consumers. Then, the use of adverts in the early newspaper became popular during the 17thcentury, which escalated rapidly. It all started in England and eventually spread across the world. Moreover, in the 18thand 19thcenturies, newspaper advertising was expanded along with the inception of mail-order advertising. The 20thcentury entered a new advertising age, which is the use of radio offering and television advertising.  As digital technology continues to dominate the purchasing habit of consumers, marketers explore other possibilities in the digital realm. Thus, social media marketing, search engine optimization, and email marketing were introduced to reach prospects that will lead to sales. These three types of digital marketing are the most widely used by digital marketers to increase site traffic and user engagement.           The first is social media marketing. It is a digital tool used to spread information using the Internet and Web-based technologies in a more personal connection and promotes social interaction among its users from a one-to-many conversation to many-to-many (Close, 2012). Some of the most popular social media platforms people use today are Facebook, Instagram, Youtube, and Linkedin. Individuals always want to connect and to be updated with the latest feeds. According to Ewing (2019),  if consumers have a positive experience of a product through social media, 71%  of them will possibly recommend the brand to others. Consumers bank on a brand’s rapport and shared expertise. Nowadays, if a consumer wants to search for the reputation of a particular company, people look at social media reviews and testimonials. The comments or suggestions written on it build an impression on the service or products a brand offers. One way to leverage the power of social media marketing is through aiming for positive customer testimonials. It is about the customers telling why a particular business is performing well. Testimonials can go a long way since this will bridge the gap of uncertainties. When consumers browse for a product, they often look at the profile of the company and read the reviews and testimonials. Positive reviews attract more consumers, which will result in more sales. At the backbone of good testimonial is a combination of excellent service and great product. Entrepreneurs should not compromise quality over efficiency. They should consistently produce quality products and improve for negative feedback because one unsatisfied customer can pull the sales to dwindle.            Second is Search engine optimization or SEO. SEO is marketing efforts that focus on increasing the site visibility on the search engines by making some content improvements and making it user-friendly (David, 2011). Ramos and Cota (2009) simplify it as making changes to a web page so that visitors can find it in a search engine. The leading search engines that people commonly used today are Google, Yahoo, and Microsoft. People use search engines to find a specific blog or content, looking for a company’s website, searching for a recipe, and even buying for available products. Internet users have become dependent on the use of these search engines. Companies are taking leverage with this technology to be the next big thing. The goal should be to arrange a website to hit the proper keywords going into the mind of a searcher or prospect customer. In this way, chances that a website can rank on the top spot of the first-page search. The typical behavior noticed is that people only click websites on the first and second page of a search engine. To understand better how individuals search, Ramos and Cota (2009) wrote that people search in three types; navigational, informational, and transactional. They highlighted that navigational search is about searching for the official website of an organization, a company, an office, or a person. Informational searches as to the search for information, learn about a subject, or how to perform a task. While a transactional search is about users searching to get something either buying a product, service, hear a song, watch a video, or download a PDF.  Search Engine Optimization is now advancing at a rapid pace through the use of Google Analytics to identify users’ purchasing patterns. An item or a product searched is being integrated to pop-up in digital devices.            The last one is email marketing. Email seems to be an outdated marketing platform for modern business since the rise of the modern project management system and new-age communication applications. However, the effectivity of using email for the formality of communication and delivering a sincere message cannot be replaced. In a recent study, Jeshurun (2018) showed that email marketing remains one of the most effective ways to advertise on the internet. The goal of email marketing is to get the receiver open up the email in order to increase the chance of opening up a transaction. Email marketing is the method wherein a sales pitch or a call to action message is sent to a customer list via email (Ryan and Jones, 2009). Examples could be a hotel promotion, free seminars, a money-off code for gadget purchase, free membership for gym referrals, or invitation to download a mobile game for user interaction.  Email is still a universally accepted medium in sending vital information and allowing for almost real-time status updates.  Its versatility makes it unique and does not grow old. Since email is a low cost set up, a user can sign up for free email providers such as Gmail and Yahoo. Once, email is activated, marketing flyers and promotions can now be sent to a business email list with an added personal touch. Email marketers focus mainly on these three things; subject line, story-why, and sell-click content. The subject line is about getting consumers’ attention. Story-why includes the body of the email that builds on providing relatable personal stories and explanations about the reason for sending an email. Sell-click content includes the link that directs the consumer to the details of the product being sold. Once the consumer is engaged, it could lead to more sales.            In a nutshell, digital marketing provided numerous benefits that level the playing field for business of all sizes. Every business is now given equal access to mass markets at any price budget. Small and medium enterprises can take a chance of competing against big businesses. For example, a successful email or social media campaign is only a fraction of a cost as compared to TV advertisements spent by established brands but still reach a broader audience. The interaction also played a role in the effectiveness of digital marketing — the ability of a business to interact with targeted audiences in real-time increases brand loyalty. A targeted approach also adds up in the success of these tools by dissecting a broad demographics into specifics which position the marketers to increase the conversion rate of ad campaigns by narrowing down a particular type of audience the ad will show. Marketers can now identify which particular audiences they want to reach. The system analytically read the common ground to connect the product or service such as goal, profession, education level, and buying behavior of consumers. New technology is released every month, and the goal of tech companies to reach the global ecosystem of "internet of things" is coming. It is where every service and product will be interconnected to devices such as tablets, smartphones, appliances, cars, and other gadgets through the internet. The majority of businesses aspire for growth and stability. Digital marketing methods, mainly social media marketing, search engine optimization, and email marketing, are among the new methods that can accelerate the sales growth of a business.

References Clements, J. (2019). Number of digital buyers worldwide from 2014 to 2021 in billions. Retrieved from https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/ Close, A. G. (Ed.).(2012). Online Consumer Behavior. New York, NY: Routledge. David, M. M. (2011). WordPress3 Search Engine Optimization. Birmingham, United Kingdom: Packt Publishing Ltd. Ewing, M. (2019, June 28). 71%. More Likely to Purchase Based Social Media Referrals [Infographic]. Retrieved from https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx Jeshurun, S.B. (2018). A Study on Effectiveness of Email Marketing. Shanlax International Journal of Management Vol. 6 pp 84-86. Kurtz, D.L. (2016). Contemporary Marketing. Boston, MA: Cengage Learning Ramos, A., & Cota, S. (2009) Search Engine Marketing. USA: The McGraw-Hill Companies Ryan, D., & Jones C. (2009). Understanding Digital Marketing: Marketing strategies for engaging the digital generation. Philadelphia, PA: Kogan Page.

The author is an MBA student at the Ramon V. del Rosario College of Business. This essay is part of his Final Extended Definition Essay in fulfillment of the requirements of the course, Advance Technical Writing 1. Visit his blog at http://jakezofficial.tumblr.com/The views expressed here are the author’s and do not necessarily reflect the official position of DLSU, its faculty, and its administrators.

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Top 15 Business Marketing Ideas in 2021 | Sun Media Marketing

Digital marketing is the primary aspect of marketing any business in this generation. However, only a few owners could maintain consistency in their online marketing efforts. A majority of businesses fail to flourish due to lack of effective online marketing ideas.

Fortunately, effective online marketing includes a mix of PPC advertising, SEO, email marketing, social media marketing, content marketing, and more. And, as these trends continually evolve with time, there are always new ideas to come up with.

Top Business Marketing Ideas in 2021

It sometimes becomes a challenging task to decide how to proceed with the above-mentioned marketing strategies. That’s why, we have compiled a guide containing marketing tips that incorporate above bolded strategies.

The good news is that all the below suggested tips are tested and true. Everyone here will find something or the other useful to their purpose; regardless of whether you are a rookie entrepreneur or a seasoned-savvy marketing specialist.

1. PPC advertising on search engines

Google, Yahoo, Bing, etc. are some more prevalently used search engines worldwide. These are where you can target your potential audience based on any particular country or region, typically through PPC ads campaigns.

Pay-per-click advertising service offers you a platform to run typical search engine results like service ads, product ads, shopping ads, and more, on your chosen search engine.

If we consider Google ads, then increased lead conversions and sales, and high volume of quotation requests, are only two of the lists of other benefits we get from it.

A well-thought-implemented advertising strategy can bring you long-term results that includes, focusing on your brand recognition and improved reputation, leading to frequent referrals and sales on the go.

Thanks to advanced targeting options of search engine ads, that too in a cost-effective manner, to get qualified leads for your local business.

2. Facebook ad campaigns

Conducting Facebook ads campaigns in concert with PPC ads will further ease your business’ sustained growth. Social media ads not only accelerate your business’ sales but also increase consumers’ confidence in your business over time.

As these consumers do Google search or scroll through social media feeds and find your business showing up often, they are more likely to check your services/products when the need arises.

3. Create customized landing pages for every ad

Unless your Google ads can track conversions or have individually customized local landing pages for each of your business solutions, your money is not worth it. This is the mistake most businesses commit. In essence, your ad campaigns on Google must follow a simplified flow chart:

Click on Ad >> Go to Relevant Local Landing Page >> Convert into Customer

The key takeaways to consider while developing landing pages for your business’ local targets are:

Add one and only, clear call-to-action

Use an apt hero header that vividly compliments your company’s unique value proposition

Resolve the top queries of your audience and make them feel confident in moving ahead with your business

Ensure your contact details is simply click-to-call

Provide sticky menus with glimpses of the most important info. Also, keep your CTA visible every time

Keep testing and improving your local landing pages

4. Create location webpages and service area hubs separately for each to boost SEO ranking

If you run a services or solutions based business, create location-based service pages for all the geographical regions where you serve. This way you can personalize each of these web pages according to the services and traits specific to any location.

Then you can accordingly help rank all those pages organically for location-centric search queries, like “[your company solutions] in [your intended location name]”.

Additionally, your site navigation having location-based web pages adds value to your internal linking network, which Google likes and which can improve your SEO rank, too.

This helps your website visitors to find their preferred location-based services real quick.

5. Promote your latest business testimonials via Facebook

According to the stat report of BrightLocal consumer survey, around 92% of online consumers prefer checking the online reviews before checking further into any business.

In fact, businesses are already aware of the influence of customer reviews on the arriving customers. So, your goal should be to make your clientele reviews easily accessible to the newer visitors. Advertising is a great way to incorporate your business testimonials.  

Leveraging Facebook or other social media ads can help expand your company awareness and market your stellar reputation,  in a short span.

6. Advertise your business events on  Facebook

Suppose you are a royal casino owner and your club arranges monthly events which encourage a huge flock of gatherings. You want your business to get more newer visitors who are willing to take your club membership, thereby becoming your regular customer.

In that case, you have to create killer online flyers and post those on your business pages, like on Facebook, Instagram, or Twitter, etc. You can send invitations to your followers tagging them on that event ad post.  

Or, you can directly run monthly events based ad campaigns to grab maximum attention of your intended audience.

Posting events or ads on Facebook increases your business visibility to a notable extent. Plus, it encourages interest in more people to attend your business offerings.

7. Send local content focused emails

This point typically works the best for local businesses. Be a little creative to discover ways to grab your target’s attention through local content based emails. For example, you can try out monthly  newsletters including relevant community updates.

Or, it may be a creatively named email on deals and discounts encircling a specific region based theme, like a community mainstay name, or town name, etc.

You can use your content development skills to create locally focused free guides and send those through email. For example, a healthcare products owner could share blogs like “Best Herbal Products Stores in [your location name]” or “Affordable Healthcare Items Shop Near [your targeted location name], etc.  

8. Collaborate with local influential bloggers

Is there any trustable influential blogger of your acquaintance in your local niche community? You are lucky if it is a “yes”! Connect with that person to know more about what he/she needs in return to endorsing your business services/products in their blogs.  

An influential blogger has strong influence over his/her followers and visitors. So, offering your business solutions through them will increase your chances of getting more intended leads.  

9. Develop Target-driven  Seasonal Content

Businesses often require creating seasonal contents based on numerous awareness causes and observances in specific months every year.

There are days like International Blood Donation Day, World Environment Day, World Day Against Child Labour, and so on and forth. You can develop marketing content on countless themes like these to add a touch of altruism, education, and acknowledgement. People like reading new things about already existing facts. Utilize that point. In fact, this helps you build a broader sense of community, helpful for local businesses.

10. Create Google My Business account to optimize your business Google listing

In order to do your business Google listing, pick a category for your Google Business Profile. It is one of the many optimizations required to improve your Google listing’s potency.

Similar to ranking websites and ads on SERPs, Google ranks your Business Profiles based on its relevance to the searched “keyword” and overall optimization. That means a better rank of your Business Profile contributes to higher ranking in organic search results, appearing in a number of search terms, staying ahead of the competitors, and earning more customers.

To do your Google Business Profile optimization, create a Google My Business account to access and organize your Google data listing. This will populate all the relevant details, added to your account dashboard, in your Business Profile, thereby boosting its quality and your business visibility in local searches.

11. Focus on including reviews

Apart from visiting your business website and filling out the form or calling you directly, the customers will also look for testimonials. Majority of the intended audiences prefer checking what people have to say about your brand.

If your company appears in a directory but it has no reviews, then your customers would move to a competitor’s website having reviews/testimonials.

Asking clients to post their reviews for your company services/products optimize local internet marketing of your business.

12. Run contests to gain more foot traffic

Marketing strategies change and evolve over time. But, what remains unchanged is the fact that people love getting things for free!  

So, utilize this point by attracting locals with giveaways to visit your business. Social media is the best platform to showcase contests. You can also utilize your website and email marketing for the same.

To gain more foot traffic, organize “pickup from store” for the contest winners to collect their free gifts and stuff. Consequently, a new visitor coming to collect their gift will surely check out your other store products and services and may eventually turn into a buyer.

13. Use hashtags to create more engagement on your social media business pages

Hashtag concept is a social media vogue these days. It is an easy tool to attract more local customers in concert with location tags on social platforms. A proper usage of hashtags in your business listings on social media can grab maximum attention of local customers. Plus, your business will be easily found by the users surfing online.

Using hashtags for your intended town, state, or country-based posts helps people browse and find your business real quick.

Include your business brand’s name, its website, and concise description of business processes and services on your social media channels, making those accounts SEO optimized.

Furthermore, adding your business location on all your social business pages gives you more exposure to those intended locations. Your location acts as a secondary keyword in addition to the main keyword, so that people can locate your business on map.

14. Partner with local businesses

Make a habit of connecting with local business entrepreneurs and form a network. Through this network, you will learn about the products and services of those local businesses, their mission, client base, and core values.

If your business is targeting similar demographic data as those businesses that complements yours, then form a local partnership.

Then you can accordingly work on finding creative strategies to promote each others’ businesses. Working in partnership with companies that already have a good reputation on the market, adds more value and authority to yours.

Lastly, “vote of confidence” of these businesses will work in your favor, giving consumers some solid reasons to trust and pursue your business.

15. Emailed mobile coupons

Include emailed mobile coupons on your website to track conversions of both the intended targets and execution. Add paid traffic trailing script to those coupon request actions so that you can easily track purchase intentions.

To go ahead with the above plan, create a personalized landing page for your emailed mobile coupon. Then display these coupons to your paid traffic and ascribe the majority of your in-store sales to your paid efforts.

The ultimate objective of the above marketing tips and suggestions is that you understand how effective digital marketing works and how it can keep you ahead of the competition.  

To know more about other marketing ideas and get assistance, contact Sun Media Marketing. Our overarching marketing techniques beat the odds, making businesses grow.

Make an appointment                                          

Call us today:              

+1 (917) 267-8626                        

+91 -9898-630-296

Or, request a quote

Send Email:

info@sunmediamarketing.com

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SEO Services in Sydney

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Link with the local public and use our tools to bring further traffic to the website, relying more on adapting the platform for a specific region. We optimize listings, NAPs, quotes, and implement strategies that best suit business needs. You can choose us to fulfil the SEO criteria affecting small, medium or large enterprises

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Step by Step Content Marketing Guide for your business

Still not convinced about the power of social media? Wondering what exactly the benefit would be for your small business?

With more than 2 billion worldwide users, your visitors are already there. That makes social media a crucial part of your brand's marketing strategy.

But as you ought to be on social media, knowing where to begin with is easier said than done.

Below we'll take a look at 8 ways that you can start using social media to expand and grow your company.

8 Ways to Use Social Media to Grow Your Small Business

1. Increase Leads

However, the greatest advantage of using social media doesn't only lead.

And yet, in Ascend2's findings, advancing the quality of leads was shown to be a significant barrier to victory.

A great place to start is by boosting gated articles on social media. For this, you need articles that are compatible with the interests of your visitors.

To understand this better, let us look at an example from MarketingProfs. One of the latest posts sends followers for their own virtual seminar.

The image will be relevant to the articles (and their audience), it's clear and easily understandable, putting the expectation for their Twitter followers.

You can perform exactly the same by:

    Designing graphics that are"on brand" and visually appealing

    Composing for the reader and social media audience

    Including a call to action that creates a feeling of urgency

2. Improve Search Engine Ranking

There exists a good deal of debate around this topic, but the main point is this... social media can (and will) improve your search engine ranking.

How? The domain authority of your website increases if the social media share rate increases.

However, it's a lot more than simply that. Many consumers see your social media profiles before heading to a web site to find a better understanding of your brand before they make a purchase.

More visits to social media profiles will boost your social media page ranking, and boost their chances of appearing among the top-ranked pages.

Use free tools like Guru Rank Tracker or Tiny Rocket to maintain track of your ranking.

    If you're not creating visually appealing articles that capture audience attention, your competition is. Here is the way visual marketing can assist you to stand out on the web! 

3. Drive Traffic

Generally, small companies use social media with a goal to increase the traffic into a website.

This theory was encouraged by exactly the same Social Media Examiner report that I mentioned above with 78 percent of small businesses saying they utilize social media to increase their website traffic.

If you don't have a solid presence on social media, you are losing on organically generated traffic. This means that your traffic is generated from the same limited number of people currently pursuing you.

Bad idea. You want to expand your brand reach should you want to drive more traffic.

However, where do you begin? Especially awarded the 2017 State of the in-bound report which found that 63 percent of companies face the challenge of generating traffic and leads.

Just just how do you ever generate traffic? What may be the very best way?

To begin with, create a profile for your small business on each relevant social media platform. Subsequently, leverage those platforms by simply sharing customized content to each of them.

An effective social media presence may encourage your followers to experience your lead web site and eventually reach your product purchasing page.

Second, make certain to make it simple for audiences to share your content together with social sharing buttons prominently displayed on your website.

Additionally, you can add a Click to Tweet feature on an interesting statistic, quote, or alternative information to make it even more shareable. Now it's simply a click away for readers to share your own content.

This may sound strange, but social media can be a great way to continue to keep an eye on the competition.

It grants you the opportunity to track and draw inspiration in their performance. You can see what type of content they are posting, and how they are interacting with their followers.

Social media can also help you learn from your competitors. There has to be a very good reason why your competitors are performing a lot better than you personally.

Learn their strategies, but make certain to never merely copy and follow along with. What is best suited for these isn't always best for you. Instead tweak their ideas and make them.

There are a lot of applications you can utilize to conduct competitive analysis. The application you choose should satisfy your marketing team's special goals.

And when you jump in and decide on which tool to use, assess if the company offers a free trial period.

4. Develop Trust with Clients

Social media is so much more than only a platform for promotion and selling your small business services or products. It offers you the chance to build trust with customers and develop loyal customers.

At the poll conducted by Social Media Examiner, nearly 79 percent of marketers agreed that social media is an efficient way to come up with loyal followers.

Now that we understand social media can be employed for developing a loyal fan base, let us see how it can be done.

All content you post in your own social media profiles needs to be authentic, exceptional, relatable and engaging for your audience.

One way to make sure that your content has these qualities is to collaborate with an influencer to successfully market your product or services.

Influencers share their personal experiences regarding your product and this is one of the biggest advantages to collaborating with them.

Their stories are real, engaging, and authentic. It's easy to get a client to relate with their own stories and believe them.

The major obstacle with this particular method, however, would be to detect and collaborate with a relevant influencer for the brand. There are many platforms and tools available which help you to locate appropriate influencers for the brand.

Platforms such as Grin and Buzzweb can make the job of finding relevant and dependable influencers easy for you. Using their advanced filters, you can look for the very suitable influencers based on your own count, engagement rate, and also niche.

Julie Sariñana is a fashion blogger with more than 4 thousand followers on her behalf Instagram account. Fashion brand H&M collaborated with her to market their 2017 fall group.

Julie loved the fall range and promoted it upon her Instagram account. Her post managed to garner significantly more than 66,000 enjoys.

For any small business, raising awareness can be a top goal.

That is typically the case because we know that people prefer to purchase from brands they recognize.

That's where social media is available in.

Plus, it attracts your target audience to think about your company, even when they're not.

Make certain you invest your time into creating and posting relevant content, pay images, and profile photos onto social platforms. Place your logo strategically such that it leaves a long-lasting impact in the mind of prospects.

Do not place your logo in a place that may be distracting or overwhelming. Also, don't neglect to focus on the visual elements of one's brand.

For instance, when you have a look at the Twitter page of Nike, you will see it's clean and crisp. The images are simple.

They will have added their logo as their profile graphic and their pay image is the famous tagline.

6. Establish Your Brand as a Topical Authority

Meaning, on your niche, your brand becomes a trusted source of information.

But just how can social media assist you to establish topical authority?

You want to regularly post content relevant to your niche.

The search engines will start to recognize your authority in that niche. This helps your brand get to be the go-to authority for any topic.

If your page has a superior authority, it'll also generate high-quality traffic to your site.

If you should be searching for articles as sources for your writing, you can use tools to find a reliable supply. Remember, the greater the number, the more reliable the page is.

For any small business, the generation of high-quality traffic isn't the only goal.

In order to succeed, you have to convert that traffic to paying customers. However, just how can you drive a higher conversion rate on social media?

Here are two of the very best methods.

1. Add a Powerful CTA

A solid call-to-action is important as it directs and motivates potential prospects on what to do.

Similarly, you can look for an appealing call-to-action and place it on your own social media profiles. This will encourage your followers to take the required action, which could possibly be purchasing your product or services.

By way of example, have you ever noticed Domino's Pizza's message on the Facebook cover page? They are encouraging their followers to either order online or by phone to gain points to secure free pizza.

The advantage of an ad such as that will be that it can be used anywhere on social media. And it will guide and motivate prospects to visit your website and make a purchase.

The key is to make the whole process out of CTA to purchase engaging. Otherwise, it can instantly demotivate your chances and it prevents them from completing the purchasing cycle.

2. Organize Contest, Giveaways, or Offer Discounts

Who does not like discounts and giveaways? Regardless of the type of business, this method is super cheap and an impactful way to generate sales. It can also help promote your products.

Organizing contests or giveaways can also be fun and entertaining.

This can increase the awareness of one's service or product as clients share news about the discounts together with their pals.

For instance, JustFab, a fashion and clothing brand from the UK, gave away 3 nights for 2 people in South France.

As you can see, they have clearly mentioned the steps to follow and once the winners will be announced. This will definitely attract and motivate folks to visit their site.

Final Thoughts

You now have a superior understanding of how social media can be beneficial to your small business enterprise.

Just remember: not all kinds of content or strategies mentioned will do the job with your company. Test each one, learn from your findings, and proceed to make progress.

Now it's the turn to include social media in your small business marketing strategy. Can you have any questions or suggestions to add? Please share them with us in the comments below.

[anshul-94-blog]

Sainet Technologies is a leader SEO & Digital Marketing company, based in New Delhi, India. Professionalism, Skill and Expertise are the tools we use to make the web work for your business bringing in maximum return on your investment in shortest self target time. Sainet Technologies is a leading Delhi based company experts in the world of web designing, Ecommerce Portal Development and Digital Marketing Company. We deliver high quality, cost-effective reliable result-oriented services including website architecture, designing / re-designing eCommerce Portal Development Services.

The following reasons are just sufficient to prove that investing in digital marketing is a wise decision for any organization in any industry:

1. It’s a way to convey the existence: People use the internet to meet various needs. In fact, the internet is not an option now, but a normal requirement. It also bears a sense of aristocracy. People come to know about a brand or a company from the internet. This trend is increasing rapidly with the increasing use of mobile-based internet service. Thus, digital marketing plays a significant role in mass awareness about a brand, a start-up company, or a new product, etc. Even if, they come to know anything new from any other source, they want to confirm it from the internet. It has become a common practice, and every single organization should grab this opportunity.

2. It’s a cost-effective way to promote a brand: Business owners or the top management look for cost-saving processes in every organizational activity. Digital Marketing provides them with a better opportunity to promote a brand to a larger audience at a comparatively lower budget than traditional channels. It is the most cost-effective marketing channel that delivers results in minimum time. When a company uses email marketing for promoting its products, they virtually spend very little amount to reach to thousands of audiences, in the traditional marketing system, it is not possible to touch so many people at such a lower budget; again, when they are using the PPC (Pay Per Click) system, they are spending only for actual viewership, which is a very authentic way to reach to the targeted prospects at a minimum cost. Thus, in every aspect, digital marketing tools cost lesser than traditional marketing tools. As per the experts, a greater number of organizations are allocating budgets for digital marketing by curtailing traditional marketing expenses.

3. Result-oriented sales promotion: It is one of the best aspects of digital marketing, where the management could keep an eye on every movement, analyze the outcome, and look for other ways within the same system. Suppose, a certain keyword is not working, the SEO expert can understand with various tools that it is not working as expected. He can then introduce some new keywords after analyzing their appeal in the search engine. He also has the scope to know, what keywords the competitors are using. Traditional marketing processes can’t provide such result-oriented promotional tools. Digital marketing tools like Google Analytics, help to visualize the results and to take necessary measures immediately. It helps to refine, or redefine promotional strategy at any point of time and could see any opportunities for additional improvement almost immediately.

4. The easiest way for branding: No other method of branding can be as effective as digital marketing. People these days consider a brand’s presence online is the most important aspect of trustworthiness of the brand. If a product is not found online, they reject it summarily. A product or service gets a wider recognition in the market through SEO, Social media marketing, Press Reports online, content marketing. And various similar methods. Thus, companies can’t have a successful branding strategy, without a proper digital marketing strategy.

5. More conversion and better revenue: Conversion means how many visitors of a business website are actually converting into customers. The success of a digital marketing campaign is calibrated depending on the conversion rate. A website may attract thousands of visitors each day, if a very tiny percentage of that traffic is converting into customers, then that digital marketing campaign is not properly planned. The aim of digital marketing is to increase the revenue of the company. With the help of various tools like content marketing, blogging, mobile marketing, etc. conversion rates could be increased, making digital marketing a positive step towards success. Higher the conversion rate, greater will be the revenue or profitability of the company. In a study, Google has shown that digital marketing is helping most of the companies to enjoy higher profits than their competitors who are not adopting digital marketing processes.

6. It’s increasing loyal customers: Digital marketing campaign helps a business house to intensify their real-time interaction with the customers. Digital marketing campaign helps a business house to intensify its real-time interaction with the customers. With the help of social media marketing, email marketing, etc. customers, or the audience comes to know every important activity of business as and when it happens. On the other hand, a business house comes to know about their customers’ opinions and gets the customers’’ feedbacks almost immediately. This real-time interaction process helps an organization to satisfy its customers with instant actions, response, and engagement. Digital marketing creates a feeling of oneness in a customer with the organization. When it happens continuously, brand loyalty increases to a large extent. There is no other better way available that can increase brand loyalty, and trust so efficiently.

7. It can grab the vast mobile market: Business houses with a clear and well-planned digital marketing strategy are also spreading their brand name among millions of smartphone, and tab users. So, everyone who uses the internet in any form is a “prospect” for a business house. As per the available statistics, almost 75% of Google Chrome users now access the internet on their smartphones or tabs. Besides, a large number of people worldwide uses both smartphone and computer to access the internet. Without adopting digital marketing processes, a company can’t grab this mind-boggling opportunity. Mobile-based internet accessibility will increase steadily in the near future, which will help the companies to experience greater business growth, and more market penetration.

8. Competition at any level: It is another interesting aspect of digital marketing. A small business can compete with a major one without worrying about the latter’s strength. People visiting a site online for buying something see how smoothly they can interact with the seller, what do the other buyers are saying about the seller in different forums, and how customer-friendly are their various services? In this format of business capital investment, huge warehouse, strong network, etc. doesn’t make any difference, neither the customers are interested in these internal matters.

9. The best way to survive in the future: Internet is going to be the mainstream business process in the future, i.e. people will depend on any mode of business transactions, like B2B, or B2C business on the internet only. This process has already started and going to intensify with the passage of time. It is a normal incidence for any brick-and-mortar business establishments to come across hundreds of visitors entering their shop and glancing at, or inspecting products, then leaving the shop without buying anything. In a brick-and-mortar business, owners need to go on investing on a regular basis just to survive in the market, and a lump sum expense is made every month as a recurring expense. So, the business houses have been getting more interest in turning to online business format, which is much more cost-effective, and market-oriented than the physical mode of business. Thus, in the coming days, digital marketing will be the most important determinant of business growth.

CONSIDER A DIGITAL MARKETING STRATEGY:

Digital marketing is an essential element of any modern business. The fact is that even if your company doesn’t do business online, your potential clients and customers do. Whatever sector you are engaged in, you need to reach out to them to let them know that you exist and why they should consider engaging your services.

Building a digital marketing strategy needn’t be expensive, and you don’t need to have a full-time digital marketing department. What is essential is working out a strategy that is right for your business, and implementing it. This may involve outsourcing or just dedicating a few hours a day to managing your digital promotion. A considered digital marketing strategy will enable you to focus your resources effectively and reap maximum benefits from the results.

[harrisjv]

Live Video Bot Review And Huge Bonus

Live Video Bot Testimonial - Are you looking for even more expertise about Live Video Bot? Please check out my honest review regarding it prior to picking, to assess the weaknesses and toughness of it. Can it deserve your effort and time and cash money?

Just How Live Streaming Dominates the Social Media Landscape in 2018

Social media has come as an useful advertising and marketing tool for all. Be it a company giant or a little startup, social networks marketing is currently obtainable to all scales of services. Furthermore, real-time streaming on social networks systems has additionally grown in parallel. In 2018, the engagement of Net individuals with video web content on social media systems is unprecedented.

If we inspect the Google fads, Facebook Live Video Bot streaming has actually grown by over 330% in terms of popularity. Be it for survival or development, Facebook's online stream function aggressively inspired countless various other social media sites platforms to add real-time streaming alternatives on their platforms. Today, all various other social media sites streaming platforms, from Facebook to YouTube, Instagram, Twitter as well as Snapchat, have actually adopted this trend.

We're about to stroll with some preferred social media live streaming systems.

We'll likewise describe how you can begin streaming on these networks as well as what aspects you ought to respect while using them for social media advertising.

Why should you use social media for live streaming?

If you have determined to stream live and also are still perplexed if social media is the appropriate system to host it, here are some benefits of social media sites streaming that will positively affect your choice:

Social media systems are free

You do not require to spend a ludicrous amount of cash for streaming live on any one of the social networks systems. Simply obtain a smart device with a camera, a good net link and a matching mobile application and you prepare to start online streaming.

Al most all social networks applications (such as Facebook, YouTube, Instagram, Twitter, SnapChat, etc.) are complimentary to utilize. Nonetheless, you will certainly have to invest a little if you want professional-grade streaming quality. As an example, real-time streaming options like Ustream, StreamNow and also DaCast use advanced functions for expert quality streaming.

Social media streaming makes best use of FOMO

FOMO (Worry Of Losing Out) is a very actual thing amongst existing generations. Everyone on social media wants to stay abreast of the current happenings on the world. Social media site platforms, on the whole, obtain Live Video Bot website traffic from over 3 billion customers monthly-- this is 42% of the complete worldwide population. With the audience on social media sites, you can utilize the here and now generation's behavior of staying well notified and also acquire traction to your live events.

You can advertise your occasions beforehand as well as allow individuals understand when you are going to stream. For example, the complying with alert for a live stream event in Time's square shows something that followers would not wish to miss:

It's interactive

Real-time streaming by itself is a great involvement booster for video clip web content. On top of that, when online streaming takes place on apps like Facebook Live and also YouTube Live, they supply individuals a variety of interactive functions like real-time commenting, stickers, donations and sharing.

When customers tune in to your stream, they can join conversations as well as debates even after the event is ended up. In addition, when banners likewise engage with the target market and react in real-time, customers feel more linked to the session. If you are streaming for a brand, a straightforward communication in the kind of a fast Q&A or chat session can cause spontaneous outcomes.

Social network live streaming is boundless

Live streaming is not bounded by physical boundaries. You can extend your reach beyond the borders of residences, cities and countries. This is how DJ Axwell's Facebook live stream for the performance was able to reach a target market of 4 million. Regardless of the arena can holding only 5000 individuals, 4 million people might view the event due to social media sites streaming.

Where can you start social media live streaming?

The internet is complete social networks platforms that use real-time streaming for people and also business requirements. Each Live Video Bot system provides different attributes, audience base, mode of communication as well as viewership for the banners. Relying on demands, you can select from the adhering to prominent social media sites streaming platforms on the net:

Facebook Live:

Target market base:

Facebook live represents a highly enhanced and preferred platform for individual in addition to specialist grade streaming. It currently has an audio base of 2.23 billion energetic monthly customers. For this reason, you have a high chance of bring in a significant viewership for your live program.

Attributes:

Facebook live is just one of the oldest platforms with a high target market base. It uses a plethora of attributes for both banners as well as visitors:

Visitors can communicate using message, sticker labels, and also various emojis.

Banners can tag good friends as well as fans who they think would certainly be interested in the stream.

It also enables hashtags to make the stream highly targeted and also visible.

One can schedule a live stream in advance and advertise it in advance.

Sustains split screen streaming where you can invite various other streamers to share the screen.

Live streams can be saved to allow the customers see even after the session is over.

Use:

Earlier, organisations were making use of Facebook for sharing their video clips after posting them on YouTube. Nowadays, Facebook live streaming has turned into one of the alternatives of the exact same, and individuals are adopting the platform as a different marketing network along with Live Video Bot. Organisations are making use of Facebook live streaming to transmit a variety of topics like online shows, Product launch events, Tutorials, Product demos, Q&A sessions, Client support, Information and Announcements and Video gaming.

Monetization:

Facebook supplies "Advertisement Breaks" as an approach of making some earnings via the real-time streams. Right here, streamers get the option to take time-outs throughout the stream. To make use of the function, your stream must last a minimum of for 4 mins and also 300 individuals should be watching it concurrently. You can take an Ad break of 15 seconds as soon as the requirements are fulfilled. Individuals that view the stream after live sessions additionally see these Ads, allowing the banners earn from the conserved streams as well.

Instagram Live:

Audience base:

Instagram has a base of greater than 700 million active month-to-month individuals, which consists of 173 million daily active individuals. A massive variety of Facebook users are continuously adding up to this Facebook-owned system.

Attributes:

Your spectators can interact with you utilizing online chat text and also emojis.

You can enable or conceal commenting throughout the live stream sessions.

You can see the variety of visitors seeing your stream in real-time.

You can conceal your live video clips from picked people.

You can use hashtags to make your real-time video extremely targeted as well as visible.

You can save just the online videos, not the online session overall. Eg. Remarks are not noticeable after the session is ended up.

Supports split screen streaming like Facebook, where you can go cope with numerous banners.

Use:

As a result of its larger engagement, Instagram customers are currently happy to engage with brands greater than any various other system. As a matter of fact, 71% of UNITED STATE Live Video Bot businesses have different marketing approaches just for Instagram Live. The online function is being made use of across the globe for streaming on topics similar to Facebook: Brand promotion, Q&A, press conferences, celebrations, behind the scenes, tutorials and also much more.

Monetization:

Instagram live streaming does not sustain Advertisements like Facebook. Nonetheless, the platform itself makes money by revealing the included Ads posted on Instagram via Facebook.

Periscope:

Target market base:

Periscope is the Twitter-owned online streaming platform with greater than 10 million users in overall, which can be separated additionally into 2 million daily active users.

Features:

You can incorporate the Periscope application with your GoPro cam.

Banners can do live laying out throughout discussions.

A Periscope live stream can be organized on a Twitter page also.

It enables individuals to interact with banners in real time.

Users can check out the live sessions by area using the interactive map view.

Unless transformed in the settings, uploaded video clips are readily available just for a restricted time.

Usage:

Users are making use of Periscope for streaming on a wide option of expert subjects like Item demonstrations, Discussions, Tutorials, Newsflashes as well as many more.

Monetization:

The Live Video Bot application itself does not generate any type of income; nevertheless, it brings customers from the system to Twitter, which is a revenue-generating platform.

YouTube Live:

Audience base:

YouTube shares a significant section of the video clip streaming market in 2018. It is gone to by greater than 1.57 billion regular monthly energetic individuals, which can be equated right into greater than 30 million everyday active individuals. Consumers watch greater than 500 million videos each day on the mobile app alone.

Functions:

Google shows YouTube live stream as well as video clips in search pointers of its SERPs.

It supplies automatic captioning of the video clip as well as YouTube live stream.

Place tags make your video clips highly noticeable in the relevant geo-locations.

Audiences can donate to the banners utilizing superior membership strategies.

Provides unequaled methods to engage with streamers utilizing live chat, super-chat, as well as custom-made sticker labels.

Customers can also watch the video clips on demand after the stream is over.

Use:

YouTube Live streaming has actually ended up being an incredibly preferred platform for transmitting almost any type of topic one can think about. From organisations to people, everybody is using YouTube Live for gaming, item launch programs, product demonstrations, tutorials, and also a lot more subjects. It is suitable for short along with incredibly lengthy streams.

Money making:

As a result of its many revenue generation channels, YouTube has ended up being popular amongst professional streamers:

Streamers can make via Google AdSense. It presents Ads previously, in-between, or after the videos appropriately.

The newly included Superchat and also Costs Subscription functions likewise let the designers earn straight.

Banners can additionally contact brands via sponsorships where they promote their items in return for payment in cash or the like.

Accepting the Live Video Bot capacity to broadcast live will help you in getting along with the changing face of digital marketing in today's circumstances. Regardless of just how little or large is your service is, if you recognize how to relay, you can mark your existence in the marketplace with greater ease. Not just for digital advertising and marketing, however you can also choose streaming as a career and gain from what you transmit.

Here at Yum Videos, we have seen people and companies who started streaming on free systems, as well as later on upgraded to their own customized video clips. Whenever you prepare to take the following big action, you can call us!

Introducing Live Video Bot

A New Breakthrough Video Technology That Relays Your Videos Across Social Networks Getting Targeted Traffic On Autopilot.

Gone are the days of complex software application, cable televisions everywhere, numerous phones all linked into a tired overclocked computer.

There's currently a less complicated method to broadcast LIVE video to Facebook, Instagram & Youtube.

It's Called: Live Video Bot

Live Video Bot Testimonial & Introduction

Creator: Sam Robinson et alia

Product: Live Video Bot

Launch Date: 2019-Jan-25

Release Time: 11:00 EST

Front-End Price: $37

Niche: General

What Is Live Video Bot?

New Pre Tape-recorded 'Video Setting Up' Technology For LIVE

Program Unlimited Videos to Facebook, YouTube & Instagram as 'Live Streams'. 1 Click Broadcasting At Record-Breaking Speed. Free Viral Traffic Quick As Customers See You On Their Tablet, Mobile & Desktop Computer Devices. Proven Organizing Innovation Alerts Your Customers Your Live Video Clip Is About To Beginning.

Live Video Bot Is Totally Compatible On Both Windows and also Mac.

Live Video Bot Features & Perks

Automate Live Video Clip Across Facebook, YouTube & Instagram ...

Picture automatically in much less than one minute from now getting to hundreds of individuals.

Envision Live Video Bot automatically scheduling your streams and managing the entire event for you.

Visualize Facebook pushing notifications regarding your occasion to individuals Mobiles, Tablets, Desktop & Email

And Picture having the ability to kick back and watch as 'Live Video Robotic' drives complimentary traffic across countless your web sites automatically.

Exactly how Does Live Video Bot Job?

Action 1: Add Your Video clip

Post your pre-recorded video clip as well as upload it into the software application.

Action 2: Arrange Your Real-time Video Clip Broadcast

Decide what profile, pages or group you desire your Real-time Video clip to go survive. After that select the day and time that your Real-time Video will certainly take place.

This will certainly open up a routine in Facebook and fans of your page will certainly be alerted you're going stay in advancement.

Action 3: Automatically Go Live

Your Video Is now SURVIVE ON Facebook, Instagram & YouTube

Cost & Assessment

A straightforward yet effective funnel that will certainly transform. The standard FE variation of Live Video Bot has plenty of excellent attributes and advantages to obtain your consumers through the door. OTO1 Live Video Bot PRO has actually a control panel packed with incredibly effective features, supercharged automation and also unrestricted possibilities. To top all of it off we have some bespoke training and also seeking advice from bundles that will leave your consumers feeling capable and certain of being able to profit not only from this software application online yet also expand their company in your area as well as in the electronic room.

Conclusion

"It's A Great Deal. Should I Spend Today?"

Not only are you getting accessibility to Live Video Bot for the very best cost ever before supplied, however likewise You're investing totally without danger. Live Video Bot include a 30-day Money Back Assurance Policy. When you select Live Video Bot, your complete satisfaction is ensured. If you are not completely satisfied with it for any kind of factor within the initial one month, you're entitled to a full refund - no question asked. You have actually got absolutely nothing to shed! What Are You Waiting on? Try It today as well as obtain The Following Incentive Currently!

[kwfinder]

I will provide 500 organic web traffic to your website for $1

Hello, This is JHALAK SARKER.I'm a Digital Marketing Specialist. It is my web traffic gig. I will provide 500 organic web traffic to your website If people are not browsing your website, you don't get much traffic on your website and your website will never rank in Google. So then Now You can buy website visitors. The more traffic you have, your website will rank on Google. I will professionally create a marketing campaign, a professional post, and flyers to naturally promote your website to your targeted audience. If you want Real Active Website Traffic and Boost Your ranking, then You are in the right place!  My Service Include: Improve Google ranking. My service is 100% safe and genuine. Real visitors from worldwide. Low Bounce rate. drive niche targeted real visitors.  Boost traffic and conversions. Bounce Rate Improvement. Real & Targeted People. Increase Google Adsense revenues. Real visitors with unique IP will be driven to your website. No bots.  Increase in brand awareness. Why do you choose me? * Responsive * Very Fast Work * Customer satisfaction is my first priority * On-time delivery * 100% accuracy * 24/7 Available and good communication If you have any questions. Please feel free and kindly text me. Thank you by: jhalaksarker Created: -- Category: Traffic Viewed: 43

source https://www.seoclerk.com/linkin/916863/Traffic/804134/I-will-provide-500-organic-web-traffic-to-your-website

[seoagencyinunitedkingdom]

SEO Agency in UK, United Kingdom

If you want to hire the best SEO Agency in UK, (United Kingdom) but don’t know how to analyze their search engine optimization services in detail, this post will surely be handy for you.

Remember, SEO is not just the process of ranking your website on top of the search engine result pages, but also to consistently fine-tune your website and its contents in order to get more visitors and thus customers. And needless to say, that you need a proper SEO strategy to achieve that successfully.

A dedicated SEO team of a reputed SEO agency can analyze your website, research target keywords (search volume, and difficulty level), optimize contents and its technical aspects to improve the ranking of your site from nowhere to the first page of Google and other major search engines.

Like other metro cities in India, SEO companies in UK, (United Kingdom) also offer reliable SEO services to every business to ensure better organic visibility. So, here is the list of top 10 best SEO companies in UK, United Kingdom, which can help you transform your brand from zero to hero, increase traffic to the site, and boost sales conversions.

Side Note: We at Digital Prisma is a top agency have done an in-depth analysis of 50 SEO companies in UK, United Kingdom, which work with domestic and international clients worldwide. We have compared their SEO packages along with the pricing, analyzed the expertise of their core team, checked the customers’ feedbacks and online ratings, and carefully listed the below 10 SEO companies in UK, United Kingdom, which came out as the best in the city.

 So if you are in search of that one SEO Agency in UK, United Kingdom, which can genuinely improve your website’s search engine rankings and upswing the sales and profits, go ahead and check these SEO agencies listed below. SEO Agency in UK, (United Kingdom )– No matter what type of a business you own, no matter how big or small your venture is, if you are having a relevant website, we would apply the most innovative and trendy SEO tools to make it highly visible in the top SEO search engines. If it always seemed a challenging job for you, leave it to our experts who will get your job done based on their knowledge, experience, and skills. Whether it is about generating huge traffic to your website, creating searchable keywords, writing high-quality contents or building back links, our SEO professionals in UK, (United Kingdom) will take care of each and every aspect with utmost potentiality. What has made us veterans in the field of digital marketing is our experience with many reputed organizations that have given us the opportunity to prove our potentials in being the most reliable SEO services providers in UK, United Kingdom. Work with us and we will take the pleasure to give your website its real value through our best SEO services.

 DEFINING A CONSTRUCTIVE STRATEGY FOR SEO IN UK, UNITED KINGDOM

 SEO services in UK, United Kingdom, We consider no business as big or small. Therefore, we come up with constructive strategies that can lend your business a new shape. In this process, we will study everything about your target audience, find out their needs and wants, promote your products in such a manner that can serve their needs, analyze your Agency to determine in which position it currently stands in the market, identify all your biggest competitors etc. Furthermore, we will keep a check on the search engine rankings, website traffic boost, ROI standards, sales lead volume and more. SEO agency in UK, (United Kingdom) with these steps, we would be able to set up a foundation for your campaign and trigger your business growth.

CHOOSING EXCLUSIVE KEYWORD PHRASES

SEO Agency in UK, (United Kingdom) – Finding out the most crucial keyword phrases for your organization is the next step of success we would initiate. Apart from identifying your business-centric keywords, we would look for all those searched by your target audience as well. In respect to your products and services, our executives will conduct a brainstorming session and find out the list of keywords that are usually played in the minds of your target customers during the buying process. Best SEO Agency in UK, (United Kingdom) Moreover, we will make smart use of multiple research tools to find out the most highly searched items, bringing heavy traffic to your website. Certainly, this would result in giving your website a higher rank in the top search engines.

 DEVELOPING THE SEARCH ENGINE OPTIMIZED WEBSITE FOR ORGANIC SEARCH

SEO Agency in UK, (United Kingdom) – After we are done identifying the effective keyword phrases, we would start utilizing them into your website content that should be great in quality. If your contents are already written, we will make sure that they are good enough to market your products. Moreover, we will keep working on your website structure and assure that it comes into notice by the search engines and SEO services in UK, United Kingdom. SEO Agency In UK, (United Kingdom) Our objective will be to make the search engine giants like Google index all your contents and consequently make your website crawl able. We would take all those keyword phrases listed by us and use them in file names, heading tags, page title tags, alt tags and more. We would also create innovative meta tag descriptions that would show in the search results under your link, attracting more visitors to click on your website through your SEO (Search engine optimization) and that is only possible when pick the best SEO Agency or agency in UK, United Kingdom.

DRAWING QUALITY LINKS TO YOUR WEBSITE

SEO Agency in UK, United Kingdom, and Building links is another big strategy to raise the number of visitors to your website. Our link building experts will, therefore, get quality links from external websites to your website that will raise its visibility in this process. So, again we will go back to your website contents and ensure that they are all worthy to get a link. If we find that your content lacks interest and information, we would ensure that it is re-written so that they can attract valuable links from external sites, and this would actually boost up your website rankings. Also, we would list your website in online portals and directories and even look forward to getting links from business partners, vendors, and other relevant traders.

BOOSTING YOUR ROI THROUGH OUR SEO SERVICES IN KOLKTA

Pay per Click Advertising has emerged to be the most strategic means of getting success through ROI-driven marketing opportunity. Here you do not pay for visibility but pay only when your ad gets a click or your website gets a visit. To run the paid-search campaign driven by ROI, we will bid for the most effective keywords. SEO Agency in UK, (United Kingdom) Instead of picking up the popular terms, we will ensure that searchers are taking more interest in your products. Besides, we will include a convincing CTA or Call to Action in the ad. All these together will result in strengthening your ROI.  

MEASURE YOUR PPC ADVERTISING SUCCESS WITH OUR SEO COMAPNY IN UK, UNITED KINGDOM

SEO services in UK, United Kingdom, after we have made it a point to boost your ROI, we will measure your current standings and compare the earlier times as how well you have progressed since then. We would aim to allure the targeted traffic and start by leveraging web analytics. SEO Agency in UK, (United Kingdom) this would help us monitor how much traffic is on the rise. SEO agency in UK, (United Kingdom) Furthermore, we will first check whether your target audience is growing and accordingly with our SEO services in UK, United Kingdom, we would keep a close track on your position. By placing the keyword phrases in top search engines, we would be able to assure how swiftly you are soaring up with the trend.

 Why Choose SKD E-MARKETING for SEARCH ENGINE OPTIMIZATION?

Ø We minimize your marketing cost – Our SEO experts here at SKD E-marketing are aware of several online marketing tactics that would boost ROI and keep your budget in absolute control.

Ø We make your business more visible – We aim to keep your website growing in top search engines and execute SEO strategies accordingly that unlocks further opportunities for betterment and exposure.

Ø We work with upgraded tools – We are quick in adapting to the changes made by Google Algorithm every now and then by making use of advanced tools that can run SEO campaigns successfully.

Ø We measure all aspects of your business – Right from ensuring that your website logo is attractive enough to allure visitors, we check the sales growth, site rankings, ROI, competitor’s position and more.

Ø We believe in no shortcuts – Any type of scam campaigns is a big NO for us. Instead, we are aware of the best and legal SEO techniques and ensure to get things done without making your website face any penalty.

[holytheoristtastemaker]

With the years passing us by, attracting prospects to your business and resources is also changing. Businesses are going online and copywriting is playing an important role in promoting them on the internet. 

But what is that one thing that’s compelling people to buy products and services by just searching a few queries on a search bar? 

The answer is content.

Today we see many web pages that are loaded with content; content that is convincing enough to convert your readers into customers. 

So here it is, copywriting is the practice of utilizing any piece of content that implies the art and science of using words in a copy, promotional enough to sell products or services and forces a prospect to take action. 

Many factors come into play for growing a business effectively including:

Strategy

Management/HR

Content Measurement

Content Marketing and Strategy

But the major portion that contributes to business growth is high-quality content. Check out these stats:

So now that we have checked the definition of copywriting, let’s move ahead to check the importance of copywriting.

Copywriting: Why Is It Crucial For Business?

We have seen the best marketers investing most in developing a content strategy for their business growth. So stating that copywriting is crucial for your business would be an understatement. 

Let me cover the importance of copywriting for a business and why you should invest in good copy.

Great content is the core of a great copy. Also, a good content strategy costs 62% less and generates 3 times more leads.

A copy loaded with great content is much more engaging than television advertisements or a cold email.

About 60% of people prefer buying a product or service after reading informative content about it. Talking about branding, 70% of the audience would prefer learning about an organization through articles rather than an advertisement.

The stats until now have shown how important it is for a business to curate a great copy for:

Generating Leads

Increasing awareness among the target audience

Engaging the audience to your content

Still not convinced?

Let’s consider more statistics. 

Business owners have started to realize the importance of a good copy to reach their customers’ minds. Thus, it’s not surprising that on an average 25% of the budget is spent on content marketing.

As business owners, it’s very necessary to plan a good copywriting strategy due to the omnipresence of content. Content is present to make people aware of your ideas. We on a daily basis create and engage with content on various channels such as:

Social Media

If you want to reach your audience using limited words and thoughts, social media copywriting can be the perfect solution. Social media is a platform with an ever-increasing number of audiences towards 3.1 billion in 2021, which makes it an important area to promote business.

Number of social media users worldwide 2010-2021(in billions)

Website

Having a website today is nothing new but to make people aware of it is the real task. A good copy plays an important role in making your website rank on top of search engine result pages (SERPs). 

As per Julia McCoy, a serial content writer, entrepreneur, and author,  61% of U.S. online consumers have made a purchase based on recommendations from a blog.

Email

Email is amongst the first and oldest forms of personalized marketing in the digital world. Many alternative channels are becoming popular, but still, emails play a prominent role in the marketing world. 

From an engaging subject and interesting body to a compelling call-to-action(CTA), copywriting is needed everywhere.

So these are some well-known areas where copywriting is indispensable for any business organization.

Types of Copywriting

Based on the site owners’ need and dependability, copywriting can fall in 2 categories:

SEO Copywriting

Direct Response Copywriting

SEO Copywriting

If your goal is to top the SERPs and gain some organic traffic for your website, SEO copywriting is the right choice. 

SEO copywriting is all about writing content that uses relevant, niche-oriented keywords and focuses on a target audience. 

For creating an SEO friendly copy, you need to ask yourself one question: 

Who is your target audience? 

The minute you answer this question correctly, the path to ranking your content on the SERPs will become easier. 

Many content curators forget the real goal of writing for the audience. Instead, they write for keywords.

Let’s have a look at different components that contribute to Google’s Ranking Algorithm.

You’ll see “trust” and “authority” having the largest share as compared to other components. 

To summarize, I would say that SEO copywriting is all about creating content that shares some value to its readers and is compelling enough to be ranked on top of the SERPs. 

3 SEO Copywriting Takeaways

Let’s have a look at some of the best practices for SEO Copywriting.

Headline

The headline is the first thing that is read by the readers and is an important element in leaving a lasting impression on your readers.

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy”

A headline in SEO copywriting is all about creating an attraction for the visitors so that they could scroll further to read.

The headline also plays an important role in boosting the click-through-rates(CTRs) when your page appears in SERPs. To become a successful copywriter, think, and plan on your title first. Then carry it forward with your content.

This is arguably the best practice regarding headlines but some people might take a different approach. 

Bonus Tip: Headlines that use numbers in their text are mostly considered winners as per Conversion XL. Try including some sort of figures to make it more vivid.

Content

After the headline comes the most vital part of any SEO copy i.e. content. After all, the whole copy is based and relies on its content. Before beginning right away, understand your readers (target audience) and the information to be shared with them. 

Google Panda 4.1 update talked about penalizing thin or shallow content. As per the experts, a typical post (SEO copy) is approximately 1000 words. It is not about the length but how much value you share with your visitors. Many find it difficult to rank highly dense content due to the shallow information they provide whereas small articles might rank at the top as readers find it highly informational.

Bonus Tip Try including at least one of your targeted keyphrases at the beginning of your introduction, if not the exact keyphrase, try addressing the keyword intent.

Keyword Frequency

The number of times your keyword or keywords appearing in the content is keyword frequency. 

Take an example:

“An article that targets best ps4 controls as a keyphrase, then how many times it is used in an article is considered as the keyword density for best ps4 controls.”

Here is the formula for checking the exact keyword density:

For a Keyword:

Nk/Tw*100

Where Nk is the total count of keywords and Tw is the total number of wordsused in your content.

For a Keyword Phrase:

(Nk*Np/Tw)*100

Here Np is the total number of words in a phrase.

The ideal keyword density is considered as 1 to 2 percent for getting SEO benefits. I would advise you not to be too calculative; just avoid some common SEO mistakes like:

Stuffing header tags

Keyword stuffing

Excessive keyword insertion

To make it brief, SEO copywriting is all about implementing SEO best practices and naturally pushing your content upwards in the SERPs. Also, SEO copywriting is all about captivating your audience by leveraging psychology and persuasion. 

Direct Response Copywriting

Direct response copywriting is a derivative of TV advertising where the motive of the writers is to engage people not only in reading but also memorizing their copy. The main goal behind a direct response copy is sharing value while raking in conversions.

If you analyze closely, it is much more than a normal television advertisement. The idea is to generate content by which the reader is ready to take action upon digesting the words.

Here are some examples of actions that you may want your readers to take:

Make purchase

Sign up for a newsletter

Download a resource, a freebie or something

Follow on social media

Direct Response Copywriting Takeaways

Let me share some tips that can make your copy a powerhouse of conversions.

3 Tips Before Writing Your Copy

#1 Determine your goal:

Before curating the copy, determine the goal behind its creation. Every author should decide what action they want their readers to take after reading the copy. If the publisher wants the reader to buy a product, download something, or subscribe to articles or newsletters, the mode of conversion has to be predetermined.

#2 Plan your path:

Now that you’ve decided your goal, this is the time when you have to be particular about what channel or medium you will use. Some common paths chosen by marketers are:

Emails

Personal Messaging

Creating a sales page with long-form information

Advertisements

Social Media Announcements

#3 Share, don’t demonstrate the value:

Try to share value with your copy. Instead of telling the community how much value you’re bringing to the community, try to bring a positive change. Tell people how your product is going to add value to their lives instead of showing how valuable your product is.

4 Takeaways While Writing your Copy 

Once you have decided on your goal and found your medium where you want to publish your copy, it’s time to get into action.

#1 It all starts with a headline

As mentioned in the SEO Copywriting section, the headline is the first thing that the user reads. 

The legendary copywriter David Ogilvy has said it much better:

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

If the heading doesn’t capture the attention of the reader and fails to arouse any curiosity, your copy goes in vain.

Have a look at David Ogilvy’s best selling copy that used a heading to arouse curiosity:

#2 Adding Compelling CTAs to your Copy

The main goal behind writing a Direct Response copy is to drive actions. Thus, placing CTAs in the copy is the best way to capture reader action.

The characteristics of a good CTA are:

Make the reader crystal clear about the big benefit they are going to receive on clicking that button

Make it transparent to that next step once that action is undertaken

The CTA should be free of any doubts and confusions

Above is an example from SEMrush that showcases some of the perfect CTAs needed in a copy.

The reader knows exactly what’s going to happen when they click the button.

#3 Write to define your readers

Each and every word of your copy should define your readers. By defining the readers I mean that the reader should be convinced that the copy is exclusively written for him or her. 

Upon reading your copy they should understand that the product or service is going to bring a positive change in their current scenario. Many business owners try to work upon the fallacy of how great their product is, which is a wrong approach. 

While writing the copy keep the readers in focus instead of creating a hype of the product. 

Have a look at another example by SEMrush.

# 4 Invest time in Long Form Copy

We have become too busy in our lives. Everyone needs quick results within a span of a few microseconds. There is a misconception that short-form content outperforms longer forms of content every single time but that isn’t the case.

When it comes to direct response copy, try to invest time in a long-form copy. 

Here are some benefits of writing a long-form copy:

Long-form copy allows readers to engage with content with the desire to learn more.

Long-form copy gives copywriters the chance of packing in more information which might not have been possible in a short-form copy.

Long-form copy delivers more value to your readers.

Here is an example from WordStream’s own analytics that depicts their progress when they switched to long-form copies.

The above screenshot depicts how the average visit duration rose gradually after they focussed on more words from late 2012.

Direct Response copywriting is all about crafting words in a fashion that targets your readers’ emotions and most importantly addresses their worries, fears, and immediate needs.

Copywriting in 2020

Having discussed the important forms of copywriting and how crucial it is for a business, let’s have a look at the future of copywriting in 2020.

Copywriting, a traditional tool of marketers to promote a product, has already passed through major changes over the years. Copywriting started as a method for persuading readers to become potential customers. 

Modern copywriting is an outcome of what I call a digital earthquake. With the introduction of the internet, everything changed and thus changed the role of copywriters. The digital earthquake brought the culture of blogging, SEO, eCommerce, social networking, personalized marketing, and much more. 

This means in the coming years we will experience more transitions in copywriting. Let’s go through some copywriting trends for 2020.

5 Copywriting Trends 2020

Here are the top 5 copywriting trends for 2020 that are essential for a successful content marketing strategy:

#Trend 1: Channelize or Repurpose the Copy

Let me ask you, readers, a question: 

What is the main motive behind curating great content? 

The answer is to make your copy reachable to as many people as possible. Thus in 2020, it would be necessary to channelize or repurpose your copy on various platforms regularly. 

What does this mean? Does it mean that one has to create a unique copy for each platform on a daily basis? 

That seems to be a daunting task. 

If you thought so, then you got me wrong. By channelizing I mean picking up a single copy and publishing it across various platforms. 

Just pick one of your best copies. It could be anything, consider your email newsletter with the highest open rate. Turn that email content into a social post or a website blog.

Here is the average share of different forms of content:

By repurposing a unique copy across various platforms, one can :

Reach new audiences

Boost organic traffic

Diversifies a single copy across various platforms

Compel the reader to navigate through different stages of the buyer journey

#Trend 2: Visual Content

Apart from textual and readable content, visual content is also becoming a huge move in the copywriting world. Video content has already established itself as a go-to option for many B2B and B2C organizations. 

Many marketers consider videos an effective way of building trust among their audience. In the present scenario business owners are much more focused on building a long-term relationship with their audience instead of just selling them a product. 

As said by Mark Schaefer, Executive Director, Schaefer Marketing Solutions:

“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”

Videos are a great way of igniting emotions. Therefore I have included videos as an important point of copywriting trends 2020. Popular video platforms include:

YouTube

Vimeo

Snapchat

TikTok

Facebook

Instagram

LinkedIn

Own website

# Trend 3: Optimize Copy for Voice Search

Voice search has been a booming technology in the recent past, with the invention of smart devices such as Google Home and Amazon’s Alexa. Thus, I would encourage optimizing your copy with the users’ voice intent.

Another big reason for voice search optimization is mobile as a preference for searching for information. As per Statista, the global mobile users count is increasing exponentially.

Number of smartphone users worldwide from 2016 to 2021 (in billions)

Thus, audiences in 2020 will embrace voice search with open arms. This means that copywriters will have to keep a watch on their copy and optimize it for voice search.

#Trend 4: Understanding User Intent

Before writing a copy, one needs to understand the purpose behind curating it. This is where understanding user intent becomes even more important. User intent plays a key role if one wants to make the copy rank on top of the SERPs. 

Typically there are four forms of user intent:

Navigational

These are specific queries when the user wants to visit a specific site or page.

(eg., “makewebbetter.com”, “facebook.com”)

Informational

These are broad or general queries when the user is looking for some sort of information. 

( eg., “why is Sahara so hot”). The informational queries end up returning thousands of results on the search engine result pages.

Transactional

Transactional intent focusses on action-based queries where the user is ready to perform any sort of activity. (eg., “buy Adidas sneakers” or “book tickets for Paris”). 

Investigational

Queries that intend to research about any piece of information are known as investigational intent.

(eg., “best headphones for gaming”, “bose headphones customer reviews”).

The importance of understanding user intent has become even more important after Google made the announcement of their new BERT update. 

With the vision of giving its searchers freedom from keywords and paving a way that makes searching natural in 2020, the search engines will focus more on understanding the intent behind the query instead of the query itself.

#Trend 5: Aim for the Featured Snippet

What is a featured snippet?

Featured Snippets are some selected search results that appear on top of the search result pages. The main motive of featured snippets is to answer user queries right away upon searching.

Why are featured snippets important?

If we look from the searcher’s perspective, featured snippets are quick results or answers to queries being searched. Featured snippets help a copy to get good click-through rates and are a perfect opportunity to drive organic traffic to a site. 

Featured snippets are important for a copywriter to increase the awareness of a brand, increase traffic, and consequently increase conversion rates.

As per Ahrefs, if a copy ranks first for a search term and owes a featured snippet in the SERPs, then there is a chance of getting 31% more traffic on the page. This is compared to a result that only has the first position on SERPs.

How are featured snippets important in 2020?

As we are stepping our foot into the future, the nature of searchers is also changing. 2020 will be all about what Alice Corner refers to as “no-click users”. Thus, copywriters need to focus on the long-form copy that answers the audiences’ urging questions. In addition to that, the copy should be backed by a short yet highly descriptive headline.

Copywriting Strategies for 2020

Soon we will be witnessing a whole new era of copywriting. Thus, content curators need to get ready for the upcoming year. Here, I’ll be discussing three copywriting strategies for creating a compelling copy.

#1 Joseph Sugerman’s Slippery Slide Concept

Joseph Sugerman, a legendary copywriter and the author of The Adweek Copywriting Handbook started his business with JS&A and laid the foundation of the Slippery Slide concept.

The Adweek Copywriting Handbook is a perfect tool for copywriters to understand the mentality and philosophy which is required to excel as a successful copywriter. 

As per the handbook,

“our readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.” 

The job of every copywriter is to make a copy that arouses readers to engage with the copy. The reader should be compelled to read until the end. 

This is where the Slippery Slide concept comes into play. As depicted in the image below:

It all starts with a perfect headline.

Moving ahead is the magic of the words that should be woven in a manner to entangle the reader till the end.

The ending should be all about leaving an impression that leads to action.

Thus, as a copywriting strategy for 2020, it’s important to engage your readers and compel them to read until the end.

#2 AIDA Formula

AIDA stands for Attention, Interest, Desire, and Action. 

It is a conventional formula used by copywriters and marketers to develop continuity in a copy. Also, the AIDA formula is an effective way of implementing the Slippery Slide concept in your copy. 

Let’s understand each and every element of the formula in detail:

Attention

The first thing that a copy needs is your reader’s attention. A visitor must be compelled to read the complete copy. Once the job of garnering attention is done, it’s time to develop an interest in your readers to read more.

Here are some tips to capture your readers’ attention:

Create an effective yet unique headline.

Add graphics that can beautify your content.

Use a hero image for the copy.

Example for hero image:

Interest

Most visitors have a short attention span, thus it’s very necessary to develop an interest in your readers. There are two ways to achieve this:

Preparing for scanners and scrollers

Many have the tendency of scrolling and scanning a page upon landing on the page. Considering such readers, the copy has to be curated in a way that develops an interest in their minds. To achieve this, the copy has to have elements such as images, videos, CSS, etc. that can beautify it.

Opening paragraph

After a catchy headline, the next thing that needs attention is the opening paragraph. An opening paragraph can turn the tables for your copy and its performance. 

If upon reading the opening paragraph, the readers don’t get curious enough, then there is a possibility that they might lose interest in reading the copy further.

Desire

Interest ultimately leads to desire and makes readers search for more information.

Here are some strategies that are helpful in creating that desire:

Show the product benefits in your copy.

Explain to your readers how the product can bring a positive change in your life.

Try to convince your readers with real examples such as case studies, client testimonials, etc.

Action

Once the reader has read your copy, all you want is your reader taking some action. That action can be a purchase, a file download, a subscription, a like or share on the content piece.

The user action can be achieved with the help of the following methodologies:

Using Clear CTAs

One of the conventional methods is using clear Call to Actions (CTAs). CTAs are distinct buttons that have some text which is action-oriented and allows the users to call for action.

Creating Urgency

Creating urgency is an old technique of playing with the psychological mindset of the reader. With the help of urgency, a marketer compels a user to make a quick decision.

Countdown timers on product pages are the best examples of creating urgency.

Incentives and Offers

This is another technique of making the reader take action. Adding a small offer for your readers not only helps in getting quick actions but also in winning the trust and loyalty of the readers.

#3 Social Proof

As per Nielsen Norman Group:

“People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.”

This means when people are confused about what to do next, then they look up to what others have done. In brief, social proof plays an important role in influencing the actions of an individual.

Thus, for 2020 it becomes even more important to back your copy with good social proof.

Check the SEMRush homepage:

But the challenge is:

To show social proof, one needs to have enough social proof.

Many copywriters find it difficult in backing up their copy with enough social proof but the following two techniques can make it easier for you:

Feature the strongest form of social proof available with you. This could be the total number of subscriptions for your product or service. Or maybe feature the best client testimonial available.

Giving a crystal clear unique selling proposition (USP). In short, tell people why one should come to you to buy a product or service.

Thus, these are two best approaches for backing up the copy with social proof.

Over To You

If you have reached the end, this means I’ve been successful in keeping up your interest with my copy. 

We have covered all about copywriting including the types of copywriting, its importance in business, trends for 2020, and some strategies that will step up your copywriting game in 2020 and coming years.

To sum it up, I perceive copywriting in 2020 to be revolutionized with the latest technologies like voice search and copywriters would have to work upon various other opportunities like visual content to stay ahead of the curve. 

Irrespective of which year it is, the basics of copywriting(just like any other concept) will always remain the same such as keeping your readers interest, using engaging headlines, and maintaining flow in your content. Copywriting in 2020 will be all about implementing new technologies while keeping up the conventional strategies.

Also please ensure to measure the performance of your content to understand what’s working for you and what’s not.

I hope I was able to cover all there is about copywriting and its best practices, and you all gained some useful insights from my copy.

Which of these copywriting strategies and trends would rule the year 2020? Do you plan to use any of these in your marketing plan? Did I miss out on something?

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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects).

This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service. If no one is searching for your offer, then no matter how brilliant your page, it’s much harder to get the traffic you need to validate, test, and scale.

Source: Advertising is Inception (SlideShare)

Even Google, the search engine powerhouse, can’t create demand where none existed before.

…Or can it?

SEO and paid search get so much attention, it’s easy to forget that Google’s coverage actually extends far beyond organic and paid SERP listings. 

Not only does Google’s advertising network reach 90% of internet users, but the cost can also be pennies on the dollar compared to other platforms (like social). And by using Google Ads’ advanced targeting options, you can attract the perfect audience to your landing page and offer.

The opportunity to drive targeted, affordable traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Here are four types of Google Ads that will deliver a real bang for your buck.

1. Drive Desire with YouTube Ads

More than a billion people watch over 30 billion hours of YouTube each month. Since Google owns YouTube, you can easily reach a very targeted audience with your video ads.

The Opportunity:

YouTube ads are a great way to drive awareness of your new offer by providing context and visuals in a way that text ads can’t. Targeted ads not only earn views, they can bring new engaged audiences to your landing page, ready to buy.

Here’s a client screenshot of their video campaign performance. With a low average cost per view (CPV) of only $0.05, the $25:1 ROAS absolutely justifies the investment. 

You have several options for video ads, including bumper, outstream, and video discovery. 

The most popular format is skippable in-stream. These ads are skippable after 5 seconds, and advertisers are only charged if someone engages with the ad, watches to the end, or watches past 30 seconds (whichever comes first).

With YouTube Ads, Watch Out For:

The first 5 seconds of your ad are critical for hooking your viewer. If your ad takes too long to tell your story or introduce your brand, your target audience will skip it.

If we’re being honest, though, you probably don’t have a “first 5 seconds” of a video ad to optimize. Creating video ads is expensive and time-consuming. It’s easy to de-prioritize and procrastinate production even if you know “it’s important.”

Fortunately, you don’t need a million-dollar ad to grab your audience’s attention. 

The video software company Wistia tested the impact of production budgets on performance by creating 3 ads at dramatically different costs ($100K, $10K, $1K). They found that a big-budget ad can actually backfire by feeling too polished.

So, remember, the best ads are those that connect with the audience, and that can be done on almost any budget.

Get Started with YouTube Ads:

To run YouTube ads, select the Video campaign type in Google Ads.

Your videos will need to be hosted on YouTube. You can use unlisted videos, but they can’t be private. You can find complete instructions for launching YouTube Ads here. 

Keep in mind that even if your videos are just halfway-decent, they’ll do more to grow awareness than not running videos at all.

Editor’s note. Amy focuses on using video to drive visitors who aren’t aware of your product or service to your landing pages, but you might also consider targetting people who’re already actively searching (if you’re not already). Joe Martinez has some killer advice on how to use custom intent audiences. Worth a read if video is your thing!

2. Be Newsworthy with Discovery Ads

Discovery campaigns are Google Ads’ newest campaign type (and the unofficial competition to Facebook’s feed).

The Opportunity:

Until recently, social media channels had somewhat of a lock on serving hyper-targeted ads directly in a user’s news feed. But Google’s ramping up its options, and its Discover feed serves content to 800 million users based on their interests.

You can reach targeted users as they consume personalized content on Discover, YouTube, and Gmail with Discovery ads, featuring your product alongside other curated topics based on rich signals (such as web activity and location).

With Discovery Ads, Watch Out For:

Machine learning attempts to serve the right ad to the right user at the right time, but that doesn’t mean you can be “hands off.”

Notice the ads above. I was served a discovery ad for a Business Analytics degree around the time I was researching MBA programs, so this ad feels very relevant to my interests.

The laundry ad, however, is a definite miss (punctuation mistake included). The promoted laundromat is 30 miles from where I live; so, even if I were “in-market” for a laundromat (which I’m not), the distance would be a deal breaker. 

Google gives you the tools to reach your ideal market, but it won’t tell you that your geography is wrong or that your targeting is too broad. This is true for all ad formats, but it’s a needed reminder when Google suggests its internal signals will do the heavy lifting of targeting.

Get Started with Discovery Ads:

Because Discovery ads are still in Beta, your first step is to work with your Google rep to get whitelisted. These ads also have their own campaign type, so select Discovery. 

Follow these instructions for Discovery campaigns. Avoid ad disapproval by paying close attention to the image requirements, which are slightly different than they are for other ad types on Google Ads.

3. Get Email Opens (with No List) Using Gmail Ads

You don’t need a big list (or any list at all) to send targeted email promotions with high open rates.

The Opportunity:

With more than 1.5 billion active users worldwide, Gmail is one of the most popular websites in the United States. You can reach your target readers at the top of their inbox and only pay when they open your ad, which expands like regular email.

While you can no longer target keywords within Gmail content, you can still use “audience keywords” and many other personalized targeting options to capture your ideal audience’s attention and direct them to your landing page.

With Gmail Ads, Watch Out For:

When ads are served in Gmail, you’re charged for the click that opens the email to expand your message, not the click that drives to your landing page (those clicks are free). This can be very confusing to marketers!

Also, be aware that only free Gmail accounts receive Gmail Ads: if you’re primarily targeting B2B clients using the paid G suite (or non-Google email) accounts, you may want to skip this method.

Get Started With Gmail Ads:

You don’t need to set up a dedicated campaign to run Gmail ads. Discovery ads (above) and Responsive Display ads (below) both automatically give you coverage in Gmail inboxes.

If you’d like more control over the way Gmail ads run, including using custom HTML files, you can do that by creating a dedicated Gmail campaign after you select Display.

Remember that you’re writing for an inbox, so write a headline that feels like a subject line, not a headline. “Grocery delivery on your schedule” works. “Packed with protein” doesn’t.

4. Amplify Your Offer with Responsive Display Ads

Responsive display ads are the default ad type for the Google Display Network. They let you easily create ads that can meet the publisher specs of the 2 million sites included in the network.

The Opportunity:

With Google’s automated responsive display ads, you can input multiple assets for a single ad (15 images, 5 logos, 5 videos, 5 headlines, and 5 descriptions). 

Google will adjust and optimize the size, appearance, and format of the ad to fit the available inventory on the publisher site, meaning you don’t have to create multiple ad sizes of each creative variant.

Here are examples of how a responsive display image ad, text ad, and native ad can look on a mobile device:

With Responsive Display Ads, Watch Out For:

If you’re like most advertisers, you don’t think the pure text ad (shown above in the center) is great for branding. Unfortunately, there’s no way to opt out of that or any other ad combination using RDAs.

If you need full branding control for your ads, image ads would be a better choice. They’re more work to set up but allow you to ensure brand guideline compliance.

Get Started With Responsive Display Ads

Responsive display ads are easy to create. Select the Display campaign type and follow these instructions to set up responsive display ads.

With responsive ads, you’ll have one URL for any headline-image-description combination, so use assets that can work interchangeably. 

Keep Bad Traffic Off Your Landing Page

Now that you know the types of Google Ads you can use to grow awareness and interest for your offer, let’s review how to make sure you get the right traffic.

Source: IMDB

The best ads and landing pages won’t drive conversions if you’re reaching the wrong audiences. Worse yet, unqualified traffic will skew your conversion rates and make it harder to improve your landing page. 

You can layer audience and content targeting to reach new relevant audiences with precision, including:

Demographics

Affinity

In-market

Custom intent

Topics

Placement

Content keywords 

Display expansion

Refine your targeting strategy, so you don’t waste budget or capture the wrong audiences.

As we saw in the laundromat example, just because someone is in your county doesn’t mean they want to drive an hour for your coin-op laundry service.

But tighten the geography to a 5-mile radius, and serve ads to people who are actually in-market for laundromats, visiting the websites of your competitors, or researching how to fix a broken washer/dryer… and suddenly you’ve got some viable targeting.

Source: MagicalQuote

Enjoy the Fruits of Early-Funnel Google Ads

Ads targeted to the right audience at the right time can create awareness where none existed before. This ultimately drives organic searches, builds effective remarketing lists, and creates a new audience to reach.

Smart paid marketing not only solves the problem of generating landing page traffic, it also closes the loop on our inception problem, planting the seeds of future loyal audiences.

from Marketing https://unbounce.com/ppc/driving-qualified-google-traffic/ via http://www.rssmix.com/