#vw ad satire

[mudwerks]

ted kennedy VW advert

A mock advertisement in National Lampoon magazine showed a floating Volkswagen Beetle, itself a parody of a Volkswagen advertisement, showing that the vehicle's underside was so well sealed that it would float on water, but with the caption, "If Ted Kennedy drove a Volkswagen, he'd be President today." The satire resulted in legal action by Volkswagen, claiming unauthorized use of its trademark; the matter was later settled out of court.

en.wikipedia.org/wiki/Chappaquiddick_incident

[baadivejack-blog]

Lecture- week 4

Recap:

1.    Creative Revolution in advertising

2.    Insights from, and references to, everyday life made ads relatable

3.    Dramatization making ads rememberable

Modernisms: modernists wanted to recreate history, believed they could design a better society.

Mies Van de Rohe – “less is more”

Dieter Rams – inspired apple iPhone

Joseph Muller Brockman – graphic designer, thinking about the page as a system, shopping it up, typography relation to size of the fields, scale, proportion and size. Used a lot of white/negative space.

Helmut Krone 1925 – 1996 – art director vw ad, used a system and proportion to his advertisement

Poetics in advertising – what are the types of advertising

Posters demand you to condense what you want to stay in a very still condensed message. This is one because posters are a small size and also because viewers need to get the message as soon as they glance at the poster.

Advertising – taking complicated products/ideas and distilling/simplifying so you get the message quick.

1.   Simplicity, economy, distillation

John Hegarty, 1998

Dada 1914 – 1920s – 40 years before creative revolution

Dada: “Art movement formed during the ww1 – negative reaction to the horrors and folly of the war. Art, poetry and performance was satirical and nonsensical in nature”

1.   Irreverence

Irreverence was a crucial competent of Dada art, to disrespect government, conventional production methods.

Chance

Used to embrace the random

2.   Wit and Humour

Taking everyday objects e.d toilet and putting them in to a museum

Surrealism

1924 – 1966, thinking subconscious – psychological developments

1990s – shift from r/o media

Vinyl – read only media

Changes in media

Birth of the internet r/w media

Massive expansion of delivery channels

Henry Jenkins – consumers were once silent, now are more active.

Jay z – decoded – Bing

Hunger games - Facebook

Building a community around your platform, crowd sourcing.

Advertising increasingly difficult to define

I found this graph which I thought was very interesting and proves how media consumption had drastically changed. 

Advertising creativity: Ads. Once sought to interruption now seek to engender participation, interaction and intimacy. (McStay)

Advertising creativity: Move from bounded objects to creation of events and dialogue.

Take away

1.    Shifting characteristics of creativity within advertising, shaped by artistic movements and changing media landscape

2.    Specifically the move from representation to interaction, events, participation and community

3.    Falling in love with the problem not the solution

4.    Problem Statement into a creative challenge.

e.g. nobody comes to our summer graduate shows - How might we improve marketing of the show?

Sorting problems: why? – what’s stopping us?