#vrg grl

[taylorswiftstyle]

Out and about | London, England | June 23, 2024

VRG GRL 'Myra Crochet Mini Dress' - $119.00

Ever inexhaustible, Taylor finished her three show stint at Wembley last night (she’s set to return there for five more Eras shows in August) and proceeded to head straight from the stage and out into London to celebrate.

Taylor’s not a stranger to ‘boho’ styles like this - but it has been awhile since we’ve seen her give a bell sleeve dress a go. Over the years, she’s worn many loose minis in this silhouette (Fashion History incoming on that). This particular one is more mod than most thanks to its retro colour palette and crocheted fabrication.

In truth, it feels a bit closer to where I anticipated Midnights fashion to land - flipping between ultraglam pinup looks and rock/boho ensembles in the vein of Stevie Nicks with a side of patchouli incense. But could I imagine strapping myself into a TTPD-appropriate bustier top and mini skirt after being on stage for three hours? In that context, I’d also be opting for a loose, swingy dress (or pajamas, let’s be real).

The dress itself is from a new-to-her Australian-based brand VRG GRL who’s been around since 2008 and donate 10% of their proceeds to charities the founders handpick.

Worn with: Stella McCartney bag and Gucci shoes

[outfitsinspiration]

Who: Rocky Barnes

What: Vrg Grl Harlow Knit Shirt in Yellow Shirt (46,95€) Where: Instagram - July 10, 2024

Worn with: Juillet bikini top and bottoms, Rae of Light Custom bag, YSL sunglasses

[theoriginaldresslove]

[petrovna-zamo]

The Trixie Mattelification of Taylor Swift

[simlicious]

After seeing this beautiful (infamous?) Vrg Grl crochet dress with strong 70's vibes that everyone seemed to want to crochet for themselves after Taylor Swift wore it recently, I wanted to turn the fabric into a pattern. And voilà! It's perfect as a beach cover-up dress, right? The outfit is from the Ambitions EP if memory serves me right. Doesn't look too shabby, does it?

[fadedintooblivion]

Check out this listing I just added to my Poshmark closet: VRG GRL Sage Knit Pearl‎ Button Tank Top.

[example12]

Euro summer Aesthetic

As I'm sure your aware the European summer vacation aesthetic has taken over all our socials from TikTok to Tumblr for a little while now, and people are really starting to master this timeless and relaxed style. This classic style meets us half way in the seventies with a little Italian romance and then we catch a flight for about an hour and thirty six, where we find ourselves strolling late night on the cobbles of Athens in the summer breeze.

What defines this style?

Well, I'm glad u asked!

Lets start with a staple linen dress. This will be the key to creating an effortless but well put together chic outfit, this one from Mango is great for the versatile cut. A beach cover up? A dinner in the south of France perhaps? pair this with a woven tote bag and a matching straw hat and you'll be ready for a day out in the summer sun.

Another honourable mention is a white short. Perfect for a more on the go vacation adventure, or a classic option for a brunch in the canals of Venice, pair these with a half buttoned up linen or silk shirt and you'll get an easy, quick outfit for your last minute Insta pics.

here are some great options from Reformation and H&M for shorts.

And for button up tops Zara and The Iconic do great.

Colour

Let's say you now to want add a bit colour into the suitcase well we've got the perfect mix of summery dresses and skirts that can swiftly go from day to night with the click of some heels.

Our two high end picks are these beautiful peices, the dress being from Valentino and the delicate blue slip skirt from Reformation.

And here are two more affordable peices to bring colour to your vacation.

This gorgeous orange midi from Beginning Boutique is the perfect shade of summer, as well as this adorable mini from vrg grl!

Accessories

Accessories are what can make or break (trust me when I say break) a look. When styling a euro summer, Mediterranean vacation look we want to keep an eye out for beautiful chunky gold detailed jewellery, bandanas and headscarfs, and relaxed tote bags.

We'll be covering accessorising this look in our next blog post be sure to keep an eye out!

[taylorswiftstyle]

Out and about | London, England | June 23, 2024

Gucci 'Horsebit Slide Sandals' - $920.00 (similar is linked)

This brand combination is a great nod to her Style Pillars - the high/low. Mixing a designer piece (particularly an older, repeated one that she first wore back in 2019 in the "You Need To Calm Down" music video) with a newer, ‘accessible’ piece is a key part of what keeps Taylor’s style relatable and interesting for fans.

Worn with: VRG GRL dress and Stella McCartney bag

[outfitsinspiration]

Who: Carol Morais (cazevedor)

What: Vrg Grl Moonscapes Shorts in Cream (53,95€) Where: Instagram - July 16, 2024

Worn with: Vrg Grl top, Parfois sandals, Etnia Barcelona

[versatileer]

Daily Giveaway Roll & Freebies– October 4th 2021

Daily Giveaway Roll & Freebies– October 4th 2021

The VersaTileer Daily Giveaway Roll & Freebies October 4th Welcome to the VersaTileer “Daily Giveaway Roll” A daily listing of giveaways, ending daily midnight Pacific Time. Brought to you by VersaTileer: 10/4 – WW – WIN A $2000 WARDROBE –$2000 AUD (retail value) of VRG GRL products. 10/4 – WW – INTO THE AM x EmazingLights – Escape Halloween –2 GA Tickets +$250 to INTO THE AM, +$250 to…

[lornaas]

"https://wn.nr/sqWqbL"

https://gleam.io/DxLXF/win-a-2000-wardrobe?gsr=DxLXF-DTjE2Tbmbk#:~:text=https%3A//wn.nr/sqWqbL

[fadedintooblivion]

Check out this listing I just added to my Poshmark closet: VRG GRL Sage Knit Pearl‎ Button Tank Top.

[martina-watts-bcu]

Pre-sessional Activity: Verge Girl

“we started VRG GRL in the late ‘00s because we were passionate about fashion and freedom. While everyone was shopping common, overpriced, department store looks, we were two young girls creating a style that represented the summers we loved and places we longed for. When the world tells you to go one way, we say go your own. Because we believe its not just what you wear, its how you wear it. We aim to inspire women to look cool and have the confidence to be their most creative, happy selves. VRGE GRL is more than the clothing we sell, we represent the freedom and confidence to search for your own sense of style, we want to encourage women everywhere to embrace cool girl and celebrate their individuality.”

What is the brands identity?

I would describe the brands aesthetics as being fashion forward, taking on new shapes and trends, with the clothes also being mature and classy. Most of the items have a more neutral/muted colour palette with pops of colour. It is an Australian brand and I would say the majority of the items are more lightweight and good for layering rather than using thicker materials, taking inspiration from Parisian street fashion, the Italian coastline and 90s’s influences.

Product

This brand sells a wide range of products and the website includes a vintage section, a knitwear section and VRG GRL exclusives.

Price

The items have a low-mid price range around £25-£80 depending on the item, material and whether it is a new product or not.

Place

Verge Girl sells entirely online

 Promotion

Mainly advertised online using social media platforms, in particular Instagram where they feature many models and social media influencers who promote their brand.

Customer

Target audience of young adults who are present on social media and have a substantial amount of disposable income considering the price range.

[outfitsinspiration]

Who: Carol Morais (cazevedor)

What: Vrg Grl Moonscapes Top in Chilli (60,95€) Where: Instagram - July 16, 2024

Worn with: Vrg Grl shorts, Parfois sandals, Etnia Barcelona

[outfitsinspiration]

Who: Rebecca Olivia (rebeccaferrazwyatt)

What: Vrg Grl Aria Vest in Pink Stripe (74,95€) When: Instagram - July 24, 2024

Worn with: Vrg Grl skirt, Gucci mules, Bottega Veneta bag, Loewe sunglasses