#visit_kyoto

[farmertucker]

#streetsofkyoto @visit_kyoto (at Kyoto, Japan) https://www.instagram.com/p/CrwxG1VN30k/?igshid=NGJjMDIxMWI=

[shotahoshino]

貴船神社 春日灯篭と階段の様子が美しい場所です #kifuneshrine #kyoto #instagramjapan #kyototravel #kyototrip #visit_kyoto #japan_trip_x #kyotopi #jalan_travel #bestjapanpics #retrip_nippon #photo_travelers #unknownjapan #visitjapanjp #discoveryourkyoto #japanesewordsdaily #photo_shorttrip #art_of_japan #japantravelphoto #貴船神社 #紅葉 #京都 #京都散策 #京都旅行 #貴船口 #そうだ京都行こう #日本を休もう #sony #α7c (貴船神社【 Kifune Shrine 】) https://www.instagram.com/p/Ck3POKKPxSq/?igshid=NGJjMDIxMWI=

[sutrala]

#REPOST @junichiro.takikawa with @get__repost__app NAKEDヨルモウデ 平安神宮 年が明けて再開されました。 以前にもご紹介しましたが、距離を自然な形で維持出来るNAKEDディスタンス提灯、手のひらに草花が浮き上がる消毒なども状況が変わりましたので、楽しみ方なども含め改めて大切なものと感じますね。 またこの提灯を所定の場所に置くことで、泰平閣の光の回廊を様々な光に変えることが出来ます。 少し状況は変わりましたが、先述の道具とともに初詣を兼ねた参拝もいかがでしょうか‥。 NAKEDヨルモウデ 平安神宮 期間は 1/6（木）〜1/16（日） 17:30～21:30（最終入場は20:50） 公式サイトは以下になります。 https://yoru-mo-de.naked.works/heian-jingu/ @naked_inc #京都  #kyoto #平安神宮 #instagramjapan  #kyototravel  #kyototrip�� #visit_kyoto #japan_trip_x  #IGersJP #kyotopi #jalan_travel  #bestjapanpics  #日本を休もう #photo_shorttrip  #art_of_japan  #japantravelphoto #japanesewordsdaily #nakedinc #retrip_nippon #ヨルモウデ #unknownjapan  #visitjapanjp  #東京カメラ部  #discoveryourkyoto #otonatabi_japan #tokyocameraclub  #京都散策 #そうだ京都行こう https://www.instagram.com/p/CYeNIbYrSCa/?utm_medium=tumblr

[meatcat]

visit_kyoto

[hi-technique]

River by visit_kyoto on Flickr

[sntmse]

Bye bye New York City!!! If you have a chance to @visit_kyoto, let me know!! (New York, New York) https://www.instagram.com/p/CQcdsDLFWPq/?utm_medium=tumblr

[lovely-views]

follow @lovely._.view for more beautiful nature photos. . . . . . credit @visit_kyoto #visitkyoto #autumninkyoto #fallfoliage #maple #maplemania #mapleleaf #autumnleaves #kyototravel #autumn #feelkyoto #feeljapan #kyotogenic #art_of _japan #japan_of_insta #loves_united_kyoto #kyototravel#japantrip #kyototrip #ig_kyoto #kyoto_style https://www.instagram.com/p/CLnro__pFt6/?igshid=1vo1810sca2kv

[baumsposts]

🌷🌴🌷🌴🌷🌴🌷🌴 A firework was launched in Kyoto, Japan, hoping for the convergence of the coronavirus. 京都を代表する観光地、嵯峨嵐山地域で23日、コロナウイルスの収束を願って花火が打ち上げられました @visit_kyoto @soudakyoto_official @kyotophotos 2020年8月23日撮影 🌴🌷🌴🌷🌴🌷🌴🌷 #嵐山商店街 #kyotogram #beautifulkyoto #kyoto_iitoko #loves_kyoto #visitkyoto #京都観光 #kyoto #Japan #kyotopi #fireworks #fireworkshow #firework #tokyocameraclub #japan_of_insta #医療従事者に感謝 #嵐山花火 #コロナ退散 #コロナに負けるな #cheeruphanabi #travelJapan #Japantrip #exploreJapan #Japanholiday #instatravel #travelgram #igtravel #amazingview #beautifuldestination #wonderfuldestinations (嵐山渡月橋) https://www.instagram.com/p/CERJBMJB6bD/?igshid=x1oj7nbwu793

[bungalow9jewelry]

Kinkaku-ji @visit_kyoto [...] . . . . . #traveljapan #kyoto #travel #goldentemplekyoto #japanaesthetic #exploretocreate #japantravelphoto (at Kinkaku-ji) https://www.instagram.com/p/B3E4cnLBRlB/?igshid=djlgepz6p2w5

[shotahoshino]

瑠璃光院 紅葉と緑葉のグラデーションがきれいな時期に来れました 真っ赤な紅葉もいつか見に行きたい🍁 #rurikoin #kyoto #instagramjapan #kyototravel #kyototrip #visit_kyoto #japan_trip_x #kyotopi #jalan_travel #bestjapanpics #retrip_nippon #photo_travelers #unknownjapan #visitjapanjp #discoveryourkyoto #japanesewordsdaily #photo_shorttrip #art_of_japan #japantravelphoto #瑠璃光院 #紅��� #京都 #京都散策 #京都旅行 #八瀬 #庭園 #そうだ京都行こう #日本を休もう #sony #α7c (瑠璃光院) https://www.instagram.com/p/CkznnQ7rp_K/?igshid=NGJjMDIxMWI=

[sutrala]

#REPOST @junichiro.takikawa with @get__repost__app NAKEDヨルモウデ 平安神宮 年が明けて再開されました。 以前にもご紹介しましたが、距離を自然な形で維持出来るNAKEDディスタンス提灯、手のひらに草花が浮き上がる消毒なども状況が変わりましたので、楽しみ方なども含め改めて大切なものと感じますね。 またこの提灯を所定の場所に置くことで、泰平閣の光の回廊を様々な光に変えることが出来ます。 少し状況は変わりましたが、先述の道具とともに初詣を兼ねた参拝もいかがでしょうか‥。 NAKEDヨルモウデ 平安神宮 期間は 1/6（木）〜1/16（日） 17:30～21:30（最終入場は20:50） 公式サイトは以下になります。 https://yoru-mo-de.naked.works/heian-jingu/ @naked_inc #京都  #kyoto #平安神宮 #instagramjapan  #kyototravel  #kyototrip  #visit_kyoto #japan_trip_x  #IGersJP #kyotopi #jalan_travel  #bestjapanpics  #日本を休もう #photo_shorttrip  #art_of_japan  #japantravelphoto #japanesewordsdaily #nakedinc #retrip_nippon #ヨルモウデ #unknownjapan  #visitjapanjp  #東京カメラ部  #discoveryourkyoto #otonatabi_japan #tokyocameraclub  #京都散策 #そうだ京都行こう https://www.instagram.com/p/CYeMzUPFbuB/?utm_medium=tumblr

[entrepreneurflo]

A tweet

Panoramic view over the city of Kyoto from the Iwatawa Monkey Park in Arashiyamahttps://t.co/BBbf2iv0Bq#Kyoto #VisitKyoto @VisitKyoto @Visit_Kyoto #Japan #VisitJapanjp @Japan @VisitJapanjp @VisitJapanInternational #travel pic.twitter.com/9CF8XGKpeO

— BonVoyageurs (@BonVoyageurs) March 17, 2019

[alittlebitofskye]

Autumn just adds a whole level of extra in areas that are seemingly mundane, whether it’s your average street or the train station. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Which one is your favourite? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Prints are now available from my store with free delivery Australia wide. Head to @alittlebitofskye for the link! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #visitjapanAU #visitjapanjp #canonaustralia #visitkyoto #autumninkyoto @visit_kyoto @visitjapanjp @visitjapanau (at Mount Kurama) https://www.instagram.com/p/CdDMHKjvU0h/?igshid=NGJjMDIxMWI=

[meatcat]

visit_kyoto

[themoderndesignstudent]

MDM570 Organizational Structures - 4.5 Mastery Journal

Overview

Throughout the course, emphasis was placed on the exposure and developmental processes relating to motion design. Three of the four weeks were spent concepting, designing, and producing a dynamic (motion) vision board derived from a previously designed static vision board. The fourth week focused on the creation of a secondary motion piece complementing the overarching city project campaign. From a predefined list of motion styles, the motion styling of cinemagraphs was chosen to compliment the dynamic vision board and previously designed campaign collateral. Concepts regarding the effective use of timing, motion behavior, narrative development, story development, transforming static designs into motion artwork, and integration of applied motion work into real-world applications served as central topics of conversation and research. These topics served, in varying degrees, as the basis for writing story journals, planning and sketching motion storyboards, and creating work in Adobe After Effects.

Connecting, Synthesizing, and Transforming

Understanding the power and influence of motion is critical to successfully communicate key storyline and messaging. Summers (2018) reveals how “motion graphics allow you to subtly infuse your brand’s message into every aspect of your video content” (Summers, 2018). As portrayed through the dynamic vision board, the creation of kinetic lines, at various speeds, combined with key transitional effects highlighting particular design elements encompass the three primary brand filters and express nature and correlated messaging through movement. The development of motion paths, for each scene, were inspired by Correa and Schlemmer’s (2016) statement where “motion should above all else help guide users, providing them with the right information at the right time” (Correa & Schlemmer, 2016). Within each segment, the kinetic line moves horizontally, vertically, and diagonally both in and out of frame, on precise paths. These movements help dictate the delivery of information and transition viewers into the next segment of information.

Cinemagraphs will play a vital role in social media marketing, for the Kyoto city brand campaign. This newer style of motion design provides a faster avenue for delivering information while conveying targeted emotional appeal. Most commonly found within social media platforms, cinemagraphs offer the “visual punch and immediacy of video, without the barrier to entry of a play button” (Flicker, 2016). By leveraging cinemagraphs in tandem with social media auto-play features, companies have the ability the expose brand content and messaging by disrupting the traditional static advertisements found within social media timelines. The designed cinemagraph showcases a first-person observation of nature allowing consumers to experience a brief moment in Kyoto. As Flicker (2016) expresses, “it is the moment, both with and without time, that can create a lasting impression for brands” (Flicker, 2016). The design and implementation of these key moments will generate stronger relationships, with consumers, “by drawing the eye to small details” (Flicker, 2016) all while capturing the emotion and majestic beauty found within nature.

Problem Solving

The primary concern, of the dynamic vision board, is ensuring all information, from the static vision board, is accurately represented and transformed into motion-oriented graphics while maintaining thematic integrity. Implied focus is expressed on segments with a higher degree of relevance including imagery, video, logos, diction, and brand filters. To solidify intended messaging and convey a unified thematic experience, the categorical segments are given longer exposure times for individual elements and incorporate strategically timed transitional effects. As Xia (2018) explains, “[transitions] helps the audience receive the information immediately and understand the core concept in it” (Xia, 2018). The transitional effects used are either minimal - to maintain aesthetics and show similarity between elements, or expressive - to isolate a particular section and signify importance. The remaining categorial sections, of typography and color palette, have shorter transitions, among individual elements. This decision is based on ease of legibility and corresponding size of each element allowing additional time to be allocated to smaller and more complex elements. The proposed design solution eliminates preconceived time constraints and delivers all supporting information into one cohesive motion experience.

Social media accounts promoting the City of Kyoto lack content needed to generate intimate relationships, with consumers, in order to solidify brand awareness. Currently, the City of Kyoto manages two primary social media channels. The Facebook account, “VisitKyoto” consists of 522,000 likes with posts dating beyond 2015 (Visit Kyoto, n.d.). The associated Instagram account “@visit_kyoto” has 2,220 followers with original posting dates of October 2016 (City of Kyoto, n.d.). A second Instagram account, with the handle “@visit.kyoto” is managed by Visit Japan International and has a base of 19,700 followers with an initial post dating back to January of 2017 (Kyoto, n.d.). The integration of cinemagraphs featuring curated natural photography provide greater depth in content offering, on social media channels, and entice consumers to maintain attention on displayed motion pieces. By utilizing cinemagraphs, consumer engagement among platforms will increase and generate a higher following base as the percentage of social media users in Japan steadily increases (Neely, 2018). In addition, the dormant activity, of “VisitKyoto” Twitter account, also managed by The City of Kyoto, is a missed opportunity to showcase unique designs and generate a larger following given that “Twitter is and has been the dominant social network in Japan for a long time” (Neely, 2018).

Innovative Thinking

Industry social media accounts predominately showcase urban tourist destinations and big picture natural environments. What accounts lack are detailed, intimate imagery expressing moments of alluring natural environments. The integration of close-up imagery, in the form of cinemagraphs, provide consumers with a detailed perspective of nature. Described as “a living photograph,” a cinemagraph “emphasizes that live aspect that all great photographs have” (Mevorah, 2017).  This unique combination, of close-up and motion imagery, entices consumers to further examine the location, of each image, while noticing the commonly overlooked intricacies of Kyoto. These posts will ultimately drive brand awareness and consumer retention leading to a greater interest in dynamic and engaging content, among the accounts.

Acquiring Competencies

There are three main topics, derived from this course, where comprehension levels and an understanding of the material are solidified. Story journaling was an essential part of the course development and is utilized as a tool for generating narratives. Understanding the unique blend of observations and ideas help formulate a given narrative. Through this process, designers are able to pick out relevant themes, from an individual or collective set of entries, and establish a dominant theme. This chosen theme provides the foundation for identifying and creating story kernels which are used as a guiding template for developing stories.

Adobe After Effects is heavily relied upon to produce motion assets. The creation of course assignments provided a beneficial understanding of key production tools and motion-oriented design processes. Keyframes serve as the primary tool for achieving desired motion behaviors and visual effects while allowing designers to make minute adjustments. The utilization of alpha matte layering combined with linked shape layers contributed to the visual effectiveness of hiding and revealing information, throughout the dynamic vision board. Understanding the concept of timing, in relation to object behavior, ensures key information is appropriately conveyed to the target audience. The creation of parallax imagery and cinemagraphs provided exposure into two of the primary types of motion. Parallax imagery is integrated into the dynamic vision board to emphasize the alluring aspects of imagery while cinemagraphs serve as the choice of motion for the second project.

Lastly, the topic and application of audio identity was completely foreign, at first. As discussed throughout the course, audio is broken down into three primary classifications: voice, music, and sound effects. At this stage, the three classifications are sorted into two categories, diegetic and non-diegetic sound. Diegetic can refer to the voice or sound produced by characters and objects, in the story, and can be represented onscreen or offscreen (Blazer, 2015, p.89-90). Non-diegetic sound encompasses sound the characters are unaware of, including narrator’s commentary and mood music (Blazer, 2015, p.89-90). At any given point, both diegetic and non-diegetic sounds can transition into opposite categories based on the content displayed, within the composition (Blazer, 2015, p.89-90).

Reflection

The course provided a challenging yet motivating environment when learning motion design. Having no prior knowledge and experience relating to the subject required additional time spent understanding the foundational concepts and applying new knowledge to application-based development. At the beginning of the dynamic vision board process, storyboards required undivided attention to ensure desired messaging and thematic integrity were properly conveyed and aligned to the associated campaign elements. Detailed sketching and layout design were pivotal components to express implied motion and showcase key transitional effects. Translating designs into a digital environment and applying motion behaviors required the use of various Lynda courses and YouTube tutorials to understand the After Effects workspace and key features. Having extensive knowledge and experience working with Adobe Creative Suite (Photoshop, InDesign, and Illustrator) offered an advantage given the seamless transfer of essential characteristics and operating methods between the software platforms.

The idea of implementing motion design into future projects is highly plausible. The course transition, into thesis work next month, will provide time to reflect upon the various methodologies and practices associated with motion design. As a result, better planning and integration of motion work will provide opportunity to explore new design strategies and elevate future projects. In addition, the information accumulated, throughout the course, can be directly applied and custom tailored to fit current and future projects at work. Additional project opportunities, with cross-functional team members, and exposure to new creative roles will foster an expanding, creative mindset.  

References

Blazer, L. (2015). Animated storytelling: Simple steps for creating animation and motion graphics. Peachpit Press Publications.

City of Kyoto Official Account (@visit_kyoto) • Instagram photos and videos. (n.d.). Retrieved from https://www.instagram.com/visit_kyoto/

Correa, S., & Schlemmer, J. (2016, September 23). Making Motion Meaningful - Library. Retrieved from https://design.google/library/making-motion-meaningful/

Flicker, M. (2016, January 05). Why Brands Should Embrace Cinemagraphs for Storytelling. Retrieved from https://adage.com/article/digitalnext/brands-embrace-cinemagraphs-storytelling/301977/

Kakroo, A. (2015, March 31). Closeup of a Bird. Retrieved from https://www.videvo.net/video/closeup-of-a-bird/3557/

KYOTO 京都 (@visit.kyoto) • Instagram photos and videos. (n.d.). Retrieved from https://www.instagram.com/visit.kyoto/

Mevorah, V. (2017, May 21). What is a Cinemagraph? Retrieved from https://www.widewalls.ch/cinemagraph/

Neely, C. (2019, January 28). Japan's Top Social Media Networks for 2019. Retrieved from https://www.humblebunny.com/japans-top-social-media-networks-for-2019/

Summers, S. (2018, June 20). Why Motion Graphics Are Effective For Content Marketing. Retrieved from https://bottlerocketmedia.net/blog/why-motion-graphics-are-effective-for-content-marketing/

Visit Kyoto. (n.d.). Retrieved from https://www.facebook.com/visitkyoto/

Xia, R. (2018, January 29). 4 Types of Transition in Motion Graphics – Muzli - Design Inspiration. Retrieved from https://medium.muz.li/4-types-of-transition-in-motion-graphics-3ec29ffa3e19

[cheese-traveller]

Tweeted

Look what happens when you have a whole lot of pink #Kyoto Cherry Blossoms #Japan https://t.co/2AU3rJmxql #travel #cherryblossoms @Visit_Japan @visit_kyoto #ttot #tbin pic.twitter.com/TJiRuXLLn1

— 1Adventure Traveler (@1AdventureTrave) March 18, 2018