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riichardwilson · 4 years ago

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How to optimize your Google local Knowledge Panel

Establishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and brand without ever having to click through to a website. It can also help you broadly communicate with your audience, keeping prospects and customers up-to-date with your latest offerings and operational changes, especially as you navigate reopening during the coronavirus pandemic.

A local Knowledge Panel, which Google also refers to as a “Business Profile,” acts as your business’ portal on the search results page. Unlike brand Knowledge Panels, claiming one is relatively straightforward — optimizing it to attract customers, answer questions and support your business’ operations is the real challenge.

What is a local Knowledge Panel?

Local Knowledge Panels are information boxes that Google displays for queries that it interprets as having local intent. They typically contain business information such as hours, location, contact info, reviews, and images; however, the exact details can vary depending on the type of business. You can think of them as business profiles that appear within the search results.

The mobile (left) and desktop (right) local Knowledge Panels for a donut shop in Providence, RI.

Factors such as relevance, distance and the prominence of the business contribute to its visibility in local search results, although the exact details of Google’s algorithms are top secret. And, it’s not possible to pay for better rankings for your business.

Bing also has local Knowledge Panels that offer a lot of information on a business. You should also claim and update your Bing local business profile, but for the purposes of this guide, we are going to focus largely on Google.

Local Knowledge Panels in Bing can include offers and more.

The benefits of having a local Knowledge Panel

“It’s a prime source for leads,” said Mike Blumenthal, director of local search at GatherUp, “In many categories, it’s more important than the homepage of your website … in the sense that more leads convert there than almost any place else on the web,” he said, adding that maintaining your business’ website is still extremely important for your local search visibility (more on that below).

Local Knowledge Panels make it easy for users to locate the information they need before they visit a business, and in many cases, can even facilitate their visit: Searchers can read reviews, check in-store product availability, ask questions, call the business, make reservations or appointments, get directions, order food to be delivered and more, right from the local Knowledge Panel.

“Pretty much all of Google’s [My Business] features, I would say, are beneficial to business owners,” said Joy Hawkins, owner and president of Sterling Sky Inc., pointing to features such as Google Posts and the questions and answers section that enhance a business’ ability to communicate with customers in a timely, convenient manner.

The SEO Company benefits. As is the case with brand Knowledge Panels, local Knowledge Panels provide businesses with more real estate in the search results, which can distinguish you from competitors. They also include links to your site and other features that can be used to attract prospective customers to your services or brick-and-mortar location, which is typically the goal of SEO Company for most local businesses.

When properly managed, local Knowledge Panels may also add an element of credibility: positive reviews, recent posts and updated hours can signal that a business is reputable to potential customers.

Getting started with your local Knowledge Panel

If your business isn’t new, there’s a good chance Google has already generated a local Knowledge Panel for you, and searchers are able to access and interact with it whether you claim it or not. This is because Google uses publicly available information and data from third parties and users to populate its local listings.

You can search for your own business’ name in Google and, if a local Knowledge Panel is shown, you can click on the “Manage this listing” link to claim your listing.

The “Manage this listing” link on a local Knowledge Panel.

You can also head directly to Google My Business (GMB) to find or add your business to Google. This option is useful if your business name is generic or contains common search terms (e.g., “American Car Parts”), as Google may not understand that you’re searching for a business.

How to optimize your local Knowledge Panel

Once you’ve added or claimed your business, you can begin filling it in with information, images and features that can help you turn searchers into customers.

Your business’ website. “Your website is the most important data resource for Google on the web because, if it’s well designed, it indicates who you are, what you do, and where you do it,” said Blumenthal.

In addition to having detailed “About us” and “Contact” pages that answer any possible questions your visitors may have, Blumenthal recommends that business owners also give Google clear signals about their brand name using plain text, instead of relying solely on graphic logos.

In terms of helping visitors (and Google) learn about what you do, “If you want to be found for Service X or Product Y as well as Service Z and Product P, then you need content about those products and services, usually one to a page,” he said, “It helps to link to the most important of those product and service pages from the homepage body copy and from related body copy throughout the site.”

“What you put on your website has the biggest influence on things that Google shows in the search results and also where you rank,” said Hawkins, “Google also will sometimes update information automatically based on what’s on your website.”

She recommends that business owners pay particular attention to their title tags and internal linking. “In general, the practices for regular SEO are good for local SEO Company,” said Hawkins.

While not as important for local search as the considerations mentioned above, structured data can also add to your local SEO Company. For example, marking up your events with Schema can enable them to display in your local Knowledge Panel, Hawkins said.

For multi-location businesses, Blumenthal recommends using structured data in tandem with local landing pages and unique content (such as photos and reviews) to help search engines distinguish branches of your business.

Images. “Google knows your business by the images you upload [and] delivers search results based on the query related to those images,” Blumenthal said. Below, you can see how Google may use images you upload to your GMB listing in local search results on mobile.

Clicking on photos within the local 3-pack (left) or in the “Search by photos” carousel (right) takes users to the business’ GMB listing.

Upload high-quality images that are relevant to your business to increase the likelihood of Google showing those images in search results.

Blumenthal recommends business owners and local SEO Companys upload their images to Google Cloud’s Vision API to see how the search engine interprets those images. The tool can be accessed from the website and identifies objects within images, assigns labels and general image attributes and detects web entities as well as explicit content so that you can select the most appropriate images to add to your GMB profile.

Profile attributes. Profile attributes appear in your GMB listing, local Knowledge Panel and the local 3-pack, and make details about how your business is operating available at a glance.

Profile attributes may be accompanied by an icon (such as the green checkmark shown above).

“Because of COVID, Google has been pushing those front and center,” Hawkins said of GMB profile attributes. These special indicators can help you stand out from other search results, especially as safety-conscious customers resume patronizing local businesses: “curbside pickup” and “delivery” are available for restaurants and businesses in the health sector can make searchers aware of digital treatment options with the “online care” attribute, for example.

Attributes vary depending on your industry and can be selected within your GMB dashboard. Additionally, Black-owned, women-led and veteran-led businesses can add these special attributes to the “Highlights” section of their GMB profiles.

Local business reviews. In addition to being a local ranking factor, reviews may show up as excerpts within your local Knowledge Panel, and star ratings typically display right below your business’ name. These reviews and ratings summarize your business’ track record and can play a pivotal role in influencing searchers to visit or contact your business.

A carousel of reviews mentioning engagement rings was displayed in this local listing for the search term “engagement rings williamsville.”

How to build local reviews. Having a process to ask for reviews and respond to feedback in a timely manner can help you build your business’ reputation, improve your relationship with customers and help you recover from a negative review. Positive reviews can serve as endorsements to potential customers and critical reviews also provide feedback that can be used to improve your offerings and services.

Reviews for your business likely exist outside of Google as well: star ratings from sites such as Yelp, Facebook, Tripadvisor or other platforms may show up in your brand’s search results or in the “Reviews from the web” section of your local Knowledge Panel. While they may not be as prominent as the ones that appear in your Knowledge Panel, those reviews can still influence potential customers, so it’s important to maintain a presence on those platforms and respond to messages and reviews.

Monitor Questions & answers. Users that are logged into their Google accounts can ask you questions about your business right from your local Knowledge Panel. The questions that receive the most thumb-ups by users are more likely to be displayed as part of your Knowledge Panel, accompanied by their corresponding answers.

This section gives you an additional way to communicate with your audience and make information about your business more readily available. You can also gather insights from the questions people ask to improve your GMB description, website, products and services.

Similar to Google, Bing’s local Knowledge Panel also features a question and answer section. However, Bing’s implementation is quite different: questions and answers are sourced directly from the business’ website and there is no way for users to ask questions that will appear in this area.

The Questions & answers section from a Bing local Knowledge Panel. Clicking on the “Read more” or “Web” links takes users to the business’ webpage containing the same questions and answers.

Business owners can add Q&A or FAQ sections to their websites, which may show up in their Bing local Knowledge Panel.

Related: Google My Business Q&A: What you may be missing

Posts. “Google Posts give you the ability to update consumers on new things that are going on with your business or specials you have,” Hawkins said, adding that they’re an underutilized tool for local businesses.

This feature enables business owners to engage audiences and maintain a fresh presence in search by publishing updates, events, images, polls and videos directly to their local Knowledge Panel. On desktop search results, posts display as an expandable section of the local Knowledge Panel, and in mobile search results, they can be accessed in the business’ Updates tab.

A post within the Updates tab of a local Knowledge Panel, viewed on a mobile device.

Posts are ideal for businesses that want to shine a spotlight on products, services or promotions they may be running, but can also be used to communicate crucial information, such as what customers can expect as your operations adapt to COVID closing or re-opening guidelines.

Related: How local businesses should be communicating with customers during COVID-19

Each post type has different characteristics and restrictions; you can learn more about them at Google’s Knowledge Panel Help page.

Additional local listing features. The guidance above covers the basics of managing your local Knowledge Panel. In addition to those elements, there are numerous other features that can expand the capabilities of your GMB profile.

The “Request a quote” button as it appears in a desktop local Knowledge Panel.

For example, you can add a messaging button to your local Knowledge Panel to allow customers to contact you in real-time. Certain businesses may also be eligible for the “Request a quote” button (shown above). Business owners that decide to implement these features should respond to customers within 24 hours, otherwise Google may deactivate them.

Potential customers can also schedule an appointment or book a reservation through your local Knowledge Panel. To enable this functionality, business owners must sign up with one of Google’s supported scheduling providers.

The “See what’s in store” section of a local Knowledge Panel.

Local retailers can make their inventory available to searchers through the “See what’s in store” feature (shown above), which is powered by Google Merchant Center feeds. This feature is available through Google POS/inventory data partners, but business owners that have the know-how can also implement them by creating their own local product inventory feeds.

“The [local] Knowledge Panel is something that keeps changing constantly,” Hawkins said, noting that many of the features currently available did not exist just a few months ago. Her agency maintains a timeline of local SEO changes; you can also bookmark our Google My Business library page to stay on top of the latest news.

Google may provide the leads, the rest is up to you

While Google is a primary destination for local searches, it isn’t the only place potential customers turn to. Bing, Facebook, Yelp and other platforms may also serve as a source of valuable leads, so it’s crucial to maintain updated information and engage with your audience wherever they may be searching for your business.

“The thing that a business needs to do, beyond controlling, creating and optimizing a great website and GMB profile, is owning the customer relationship beyond search,” Blumenthal said, “Google is going to give you a customer, you’re going to leverage that customer for now and forever.”

Once your online presence attracts customers, taking ownership of your relationship with them will increase the chances that they become repeat patrons and recommend your products or services to others. Continuously improving your offerings and keeping an eye on competitors can help sustain your business, while asking customers for their email addresses or inviting them to follow you on social media can help you maintain relevance and encourage future business.

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing agency, journalism, and storytelling.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/how-to-optimize-your-google-local-knowledge-panel/ source https://scpie.tumblr.com/post/626411998853447680

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scpie · 4 years ago

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How to optimize your Google local Knowledge Panel

What is a local Knowledge Panel?

The mobile (left) and desktop (right) local Knowledge Panels for a donut shop in Providence, RI.

Local Knowledge Panels in Bing can include offers and more.

The benefits of having a local Knowledge Panel

“It’s a prime source for leads,” said Mike Blumenthal, director of local search at GatherUp, “In many categories, it’s more important than the homepage of your website . . . in the sense that more leads convert there than almost any place else on the web,” he said, adding that maintaining your business’ website is still extremely important for your local search visibility (more on that below).

When properly managed, local Knowledge Panels may also add an element of credibility: positive reviews, recent posts and updated hours can signal that a business is reputable to potential customers.

Getting started with your local Knowledge Panel

You can search for your own business’ name in Google and, if a local Knowledge Panel is shown, you can click on the “Manage this listing” link to claim your listing.

The “Manage this listing” link on a local Knowledge Panel.

How to optimize your local Knowledge Panel

Once you’ve added or claimed your business, you can begin filling it in with information, images and features that can help you turn searchers into customers.

She recommends that business owners pay particular attention to their title tags and internal linking. “In general, the practices for regular SEO are good for local SEO Company,” said Hawkins.

Clicking on photos within the local 3-pack (left) or in the “Search by photos” carousel (right) takes users to the business’ GMB listing.

Upload high-quality images that are relevant to your business to increase the likelihood of Google showing those images in search results.

Profile attributes. Profile attributes appear in your GMB listing, local Knowledge Panel and the local 3-pack, and make details about how your business is operating available at a glance.

Profile attributes may be accompanied by an icon (such as the green checkmark shown above).

A carousel of reviews mentioning engagement rings was displayed in this local listing for the search term “engagement rings williamsville.”

The Questions & answers section from a Bing local Knowledge Panel. Clicking on the “Read more” or “Web” links takes users to the business’ webpage containing the same questions and answers.

Business owners can add Q&A or FAQ sections to their websites, which may show up in their Bing local Knowledge Panel.

Related: Google My Business Q&A: What you may be missing

A post within the Updates tab of a local Knowledge Panel, viewed on a mobile device.

Related: How local businesses should be communicating with customers during COVID-19

Each post type has different characteristics and restrictions; you can learn more about them at Google’s Knowledge Panel Help page.

The “Request a quote” button as it appears in a desktop local Knowledge Panel.

The “See what’s in store” section of a local Knowledge Panel.

Google may provide the leads, the rest is up to you

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing agency, journalism, and storytelling.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/how-to-optimize-your-google-local-knowledge-panel/

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laurelkrugerr · 4 years ago

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How to optimize your Google local Knowledge Panel

What is a local Knowledge Panel?

The mobile (left) and desktop (right) local Knowledge Panels for a donut shop in Providence, RI.

Local Knowledge Panels in Bing can include offers and more.

The benefits of having a local Knowledge Panel

When properly managed, local Knowledge Panels may also add an element of credibility: positive reviews, recent posts and updated hours can signal that a business is reputable to potential customers.

Getting started with your local Knowledge Panel

You can search for your own business’ name in Google and, if a local Knowledge Panel is shown, you can click on the “Manage this listing” link to claim your listing.

The “Manage this listing” link on a local Knowledge Panel.

How to optimize your local Knowledge Panel

Once you’ve added or claimed your business, you can begin filling it in with information, images and features that can help you turn searchers into customers.

She recommends that business owners pay particular attention to their title tags and internal linking. “In general, the practices for regular SEO are good for local SEO Company,” said Hawkins.

Clicking on photos within the local 3-pack (left) or in the “Search by photos” carousel (right) takes users to the business’ GMB listing.

Upload high-quality images that are relevant to your business to increase the likelihood of Google showing those images in search results.

Profile attributes. Profile attributes appear in your GMB listing, local Knowledge Panel and the local 3-pack, and make details about how your business is operating available at a glance.

Profile attributes may be accompanied by an icon (such as the green checkmark shown above).

A carousel of reviews mentioning engagement rings was displayed in this local listing for the search term “engagement rings williamsville.”

The Questions & answers section from a Bing local Knowledge Panel. Clicking on the “Read more” or “Web” links takes users to the business’ webpage containing the same questions and answers.

Business owners can add Q&A or FAQ sections to their websites, which may show up in their Bing local Knowledge Panel.

Related: Google My Business Q&A: What you may be missing

A post within the Updates tab of a local Knowledge Panel, viewed on a mobile device.

Related: How local businesses should be communicating with customers during COVID-19

Each post type has different characteristics and restrictions; you can learn more about them at Google’s Knowledge Panel Help page.

The “Request a quote” button as it appears in a desktop local Knowledge Panel.

The “See what’s in store” section of a local Knowledge Panel.

Google may provide the leads, the rest is up to you

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing agency, journalism, and storytelling.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/how-to-optimize-your-google-local-knowledge-panel/ source https://scpie1.blogspot.com/2020/08/how-to-optimize-your-google-local.html

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franklinpsrk474-blog · 4 years ago

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15 Unheard Ways To Achieve Greater Showbox Apk

Duo Mobile on Android.

Style compatible devices

These databases form digital maps to locate smartphones, allowing them to run apps like Foursquare, Google Latitude, Facebook Places, as well as to supply location-based advertisements. Third party tracking software such as TaintDroid, a scholastic research-funded task, can, in some cases, detect when personal info is being sent from applications to remote servers.

Google is working on allowing you resize picture-in-picture windows in Android 11.

The flash storage on Android devices is split right into several partitions, such as/ system for the operating system itself, and/ data for individual information and application installments. In comparison to desktop computer Linux circulations, Android tool owners are not provided origin accessibility to the os and also delicate dividers such as/ system are read-only. Nonetheless, origin accessibility can be obtained by exploiting security flaws in Android, which is made use of often by the open-source area to enhance the capabilities of their gadgets, but likewise by destructive parties to install infections as well as malware.

The ban indicates that new Huawei phones will certainly no more be able to accessibility specific applications, such as Google Maps and YouTube, and existing phones will not be able to upgrade their Android operating systems. This began to change in 2012, with the release of the budget friendly Nexus 7 as well as a press by Google for developers to write far better tablet computer applications. According to International Information Company, shipments of Android-powered tablets went beyond iPads in Q3 2012.

Its appeal among the development team eventually led to Google adopting it as an official icon as part of the Android logo when it released to consumers in 2008. At Google I/O in May 2016, Google revealed Daydream, a virtual truth system that depends on a smart device as well as provides VR capacities with a virtual fact headset and also controller made by Google itself. The system is built right into Android beginning with Android Nougat, setting apart from standalone support for Virtual Reality capacities.

CyanogenMod was one of the most widely used community firmware, currently terminated and also been successful by LineageOS. In May 2019, with the news of Android 10, Google presented Project Mainline to speed up as well as simplify delivery of updates to the Android ecological community. Job Mainline makes it possible for updates to core OS components with the Google Play Store. Consequently, important protection and efficiency enhancements that previously needed to be part of complete OS updates can be downloaded as well as set up as quickly as an application update.

Additionally, by offering framework that integrates specialized hardware and also specialized applications running on normal Android, Google have opened up the system for its usage particularly usage situations, such as Android Vehicle for automobiles, as well as Vision, a Digital Reality platform. Moreover, open-source variants of some applications also exclude functions that are present in their non-free versions, such as Photosphere panoramas in Video camera, as well as a Google Now page on the default home screen (special to the exclusive version "Google Now Launcher", whose code is embedded within that of the main Google application). Applications that do not use Google parts would also be at a functional negative aspect, as they can just use APIs contained within the OS itself. Prior to installing an application, the Google Play store shows a listing of the demands an app requires to work.

Furthermore, a number of Android tablets such as the Motorola Xoom were valued the exact same or more than the iPad, which hurt sales. An exception was the Amazon.com Kindle Fire, which relied upon reduced prices as well as accessibility to Amazon's community of applications and web content. As of February 2017 [upgrade], the Google Play shop has over 2.7 million Android applications released, and As of May 2016 [update], apps have been downloaded and install more than 65 billion times. The operating system's success has actually made it a target for license litigation as component of the so-called "smart device battles" in between innovation companies.

#IMakeApps

These applications have to be licensed from Google by gadget makers, as well as can just be delivered on devices which meet its compatibility guidelines and also other requirements. Personalized, accredited distributions of Android created by makers (such as TouchWiz and also HTC Feeling) might also change specific supply Android applications with their very own proprietary versions as well as add added software program not consisted of in the supply Android running system. There may likewise be "binary ball" drivers needed for certain hardware components in the device. As component of the wider 2013 mass surveillance disclosures it was exposed in September 2013 that the American and British intelligence companies, the National Security Firm (NSA) as well as Government Communications Headquarters (GCHQ), specifically, have access to the user data on apple iphone, BlackBerry, as well as Android devices. They are reportedly able to check out almost all smartphone information, consisting of TEXT, place, e-mails, and notes.

Od "szarlotki" po "placek". Jakie są wersje Androida?

In September 2014, Jason Nova of Android Authority reported on a research study by the German security business Fraunhofer AISEC in anti-virus software program and malware threats on Android. In 2012, Google began de-coupling certain elements of the os (especially its main applications) so they can be upgraded via the Google Play store separately of the OS. One of those components, Google Play Provider, is a closed-source system-level process offering APIs for Google services, mounted automatically on almost all tools website here running Android 2.2 "Froyo" and also higher. With these changes, Google can add new system features as well as update applications without having to distribute an upgrade to the os itself. Therefore, Android 4.2 as well as 4.3 "Jelly Bean" consisted of fairly fewer user-facing changes, concentrating much more on minor changes and also system enhancements.

Android 10: Google podsumowuje prace nad aktualizacją smartfonów.

) and also required the firm to finish this conduct within 90 days. Google filed its appeal of the ruling in October 2018, however will not request any type of acting procedures to delay the onset of conduct needs. In December 2015, Google revealed that the next major release of Android (Android Nougat) would certainly change to OpenJDK, which is the official open-source execution of the Java platform, instead of utilizing the now-discontinued Apache Harmony job as its runtime. Code showing this change was additionally published to the AOSP source repository. In its statement, Google declared this was part of an effort to produce a "common code base" in between Java on Android and various other systems.

Given that Android 5.0 "Lollipop", 64-bit versions of all systems are supported along with the 32-bit variants. On August 22, 2019, it was announced that Android "Q" would officially be branded as Android 10, finishing the historical practice of calling major variations after desserts. Google specified that these names were not "inclusive" to worldwide users (due either to the aforementioned foods not being worldwide recognized, or being hard to articulate in some languages). On the exact same day, Android Authorities reported that Google had actually appointed a sculpture of a gigantic number "10" to be installed in the entrance hall of the developers' new office.

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technavio · 5 years ago

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Top Trends in AI Market (Artificial Intelligence Market) Making It The Most Trending Market

Artificial intelligence (AI) is a convergence of hardware, software, and services to carry out computing-based reasoning and understanding like that of the human brain. AI hardware consists of servers, storages, and AI chipsets and AI software majorly include general-purpose cognitive and conversational AI software platforms. Also, AI services include cloud stimulation and installation solutions. As per the latest market research report published by Technavio, the global AI market size will grow by USD 75.54 billion during 2019–2023

Download the free sample report @ http://bit.ly/2kJL25T

Artificial intelligence is expected to bring massive shifts in how people perceive and interact with technology. This has prompted companies to use AI technology for a wide variety of use cases. IBM offers multiple services under different categories.

IBM Watson offers different services for building and training AI models, data preparation, and analyzing the data. Google LLC’s cloud vision API can identify objects, logos, and landmarks within images, specific or explicit content, text within an image, can find similar images on the web, or detect faces and read expressions.

Microsoft launched Azure Internet of Things Edge Runtime in February 2019. This will allow developers to edit and customize applications at the edge. Hence, cloud-based AI services are much cheaper and viable option leading to an increasing adoption which is expected to be one of the key trends supporting the growth of artificial intelligence market at a CAGR of 33.41% during the forecast period.

The rise in cloud-based AI services will also contribute to the growth of the global AI market that will register a CAGR of over 33% during the forecast period. There is an increase in the demand for cloud-based Al products and services as the adoption of Al technologies in the on-premises data center is expensive. This is inducing major public cloud players to leverage their technical expertise to offer different cloud-based Al products and services. Al-powered applications are used in a wide variety of use cases including recommendation engines, pricing optimization, lead generation, chatbots, and supply chain optimization.

Get the Complete Report @ http://bit.ly/2lYMq4G

#AI Market #AI Market Size #AI Market Trends #AI Market Analysis #AI Market Share

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theresawelchy · 6 years ago

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Comparison of Top 6 Cloud APIs for Computer Vision

What is computer vision?

Nowadays, computer vision (CV) is one of the most widely used fields of machine learning. The main task of computer vision is to understand the contents of the image. It is used almost in all spheres of the modern technology such as image and video classification, content filtering, security, face detection which most probably resides in your smartphone’s camera app these days.

The computer vision field evolves continuously. Building a model for visual recognition is both difficult and time-consuming task. Fortunately, there are a lot of ready-to-use solutions on the market. They are developed by the various companies like Google, Microsoft, IBM, Amazon, and others. These solutions are namely provided as APIs which you may integrate your apps with.

In this article, we are going to make a brief overview of these Cloud APIs capabilities.

Google

Google is one of the most renowned companies in the fields of AI and machine learning. It provides lots of cloud computing services as APIs for computer vision. The Vision API helps your application to understand what is in the image, classifying the content into the known categories and providing the labels.

It is also capable of detecting landmarks — e.g. buildings, monuments, natural structures, or logos, performing character recognition that supports a wide variety of languages. The facial detection allows detecting a face with the person’s emotion and headwear. Unfortunately, there is no support for facial recognition. On top of that, you may use the API to search for the similar images on the web and to filter explicit or violent content.

Google also assures the Video Intelligence to perform video analysis, classification, and labeling. This allows searching through the videos based on the extracted metadata. It is also possible to detect the change of the scene and filter the explicit content.

All these features are available through a REST API for easy integration.

Microsoft

Microsoft Azure is another cloud computing service. Azure provides several computer vision services. They are wrapped as different APIs — Computer Vision API for general purpose CV tasks, Face API for face detection and recognition, Content Moderator for filtering, and some more which are yet in Preview status. Let’s take a closer look.

The Computer Vision API allows classifying the image content by providing a comprehensive list of tags and attempting to build a natural language description of the scene. Also, the API is capable of recognizing the celebrities and landmarks.

Another feature is Optical Character Recognition (OCR) of printed text and as a preview. The OCR for the handwritten texts is also available, but yet only for the English language.

The Face API is used to detect the faces in the images and retrieve the bounding rectangles and facial features like emotional state, gender, age, facial hair, smile score and facial landmarks. One more feature is Face Recognition which helps to understand who the person is matching against a database. This feature may be useful for security. Another one is similar to face finding, which finds a list of faces which look similar to the input face.

The Content Moderator could be used for video and image filtering. The unwanted content is filtered using machine learning based classifiers and optical character recognition.

The Video Indexer and Custom Vision Service are yet available as a preview. The Video Indexer is used for insight extraction from the videos. It is capable of sentiment analysis, keyword and metadata extraction, and people detection. The Custom Vision Service allows creating fine-tuned computer vision models for a specific use case. This service is capable of incremental learning — your model will improve over time with each image supplied.

Amazon

The Amazon Rekognition is a Computer Vision service developed by Amazon. It has deep learning at its core and seamless integration with other Amazon services. It is provided as an API for both images and videos. Rekognition can understand what objects and people are in the scene and what is happening. It may work as a content filter for adult content. In addition, it can understand the text in the image.

One of Rekognition’s powers is the ability to detect, recognize and identify people. It is capable of accurate identification of a person in a photo and video using a private dataset of face images. Or, it can recognize famous people in your imagery. It is also able to analyze the sentiment, age, eye- and headwear presence, facial hair and other features. For the videos, it is possible to track the change of these features over time. The Rekognition allows tracking people along the video even if they turn away from the camera or leave the scene.

Clarifai

Clarifai is another comparatively young company that provides Computer Vision as a service. Clarifai is solely working with CV having lots of different features available. Each specific task is solved by the corresponding model. Some of the models, yet, are in Beta state and improve continually. For example, there is a model that detects faces in the image. There is a peculiar model for each of the following parameters: age, gender, ethnicity prediction, or celebrities recognition.

The General model is the most versatile. It is able to understand present objects in the image, the theme and even more. It may be used for any image analysis. You can also build your own model and train it on your images for the best results.

Clarifai also provides some narrow-use models like pattern identification, wedding-related, travel-related model, dominant color detection model. There is a model for cloth and accessory identification, another one for food identification, and for logo or brand names.

There are two models for embeddings of either faces or general items. They are based on Face detection and General models respectively. The embeddings allow taking low-level control of the machine learning process.

There is also a model to check if the image contains unsafe content like drugs or nudity.

IBM Watson Visual Recognition

IBM Watson Visual Recognition does not have that many models bundled in, but it allows building a custom one. The default one is a general model to understand what objects are in the image, identify the color theme. Another one is for the face detection (not recognition), one is for food detection, and the OCR is in private beta at the moment. The API also allows you to export the model in Core ML (Apple iOS) compatible format.

Kairos

Kairos is all about Face Detection. With the help of their products, it is possible to detect faces in either photos or videos, to identify and verify people. Via Kairos, you may detect the emotional state, age group (e.g. child, young, adult, senior), the gender of a person, facial features like eyes, eyebrows, etc.

Kairos is available either as a Cloud API or as SDK for offline integrations.

Overall comparison

For your convenience, we prepared a table with a quick overall comparison of the most popular Cloud APIs for computer vision highlighting their main features.

Updated: August 2018

Conclusions

There are many different cloud APIs for computer vision on the market. In addition, this field is under rapid development. In the article, we made a brief overview of the various providers. At first sight, all of them provide fairly similar capabilities, yet some put an emphasis on face recognition like Kairos, or on building custom models like IBM and Azure.

However, if you need to accomplish some very specific task, you still have to build the model using Deep Learning frameworks yourself.

Originally published in activewizards.com

#Technology #Finance

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wikimakemoney · 4 years ago

Text

What to look for when buying AI marketing technology

30-second summary:

Think of artificial intelligence (AI) as machine learning to better understand your target audience.

It is never a good idea to jump into buying technology without fully understanding what you want to improve within your customer journey.

Once you identify the area you want to focus on first, you will be able to see the type of AI technology that is needed.

A functioning and high-quality website is crucial for success with AI.

These tools should help you to utilize the data and come up with a solution to build a personalized and more customer-centric sales journey.

When you think of artificial intelligence (AI), think of machine learning. AI is here to help with efficiency, and marketers can leverage the technology by using machine learning to better understand a target audience.

But, if you are new to AI, it can be difficult understanding what technologies are better suited for your company. This article will help you with the decision-making process when it comes to selecting AI for improving the efficiency of your marketing efforts.

Understand what needs improving

It is never a good idea to jump into buying technology without fully understanding what you want to improve within your organization. Again, technology is about efficiency.

It is not about having the latest and greatest for the sake of it. Smart marketers will get the most bank for their buck by leveraging technology to improve the overall customer journey, thereby fully understanding what needs improving from an efficiency standpoint.

When AI is leveraged within marketing, it can help you to anticipate the next move your current and even potential customers will make. You must address their needs to keep and get their business.

In this world of instant gratification, your audience will want those answers immediately. Otherwise, they will do a simple Google search to find it elsewhere.

You can use AI in your organization to improve the customer journey by doing the following:

Increase response time between your company and your target audience.

Identify current customers who are at risk of leaving and understand why.

Increase your visibility from a digital perspective since most customer research is done online.

Provide hyper-targeted messages to your audience in real-time.

Once you identify the area you want to focus on first, you will be able to see the type of AI technology that is needed. So, if you want to increase your response time, chatbots that leverage AI may be a good solution for you.

Here are some other types of AI technology:

AI-enhanced advertising

Personalized website content and push notifications

Hyper-targeted email messaging

AI-powered churn prediction and customer insights

Automated image recognition

Pick AI technology based on improvement

Now that you understand what needs improving to create a good customer journey, you need to identify the technology. The following lists some AI technology options on the market:

AI improving response time:

Tidio communicates with your website visitors in real-time and creates personalized offers. This is a great tool for e-commerce companies.

Manychat is a chatbot for your Facebook Messenger.

TARS replaces the forms on your advertising landing pages to quickly capture leads.

Smartloop enables automated conversations on Facebook Messenger, website and more.

Botsify can be used on Slack, Facebook Messenger and website. It collects user data in forms.

AI identifying disengaged customers and gathering customer insights:

Nudge keeps your customer relationship management system updated with every contact and interaction.

PeopleAI identifies stagnant deals and creates a roadmap for every opportunity.

Crystal provides information about the personality of each contact, offering suggestions on language to use with the customer or prospect.

Conversica automatically contacts and follow ups with leads through two-way email conversations.

Quill identifies facts and language that are important to use in sales scripts and company reports. It produces content to meet your business objectives.

AI developing personalized content:

Segment provides personalized experiences throughout the entire customer journey. It categorizes and sorts based on website traffic.

Yusp recommends products to website visitors based on platforms associated with your company.

BrightInfo creates personalization with the content on your website by making use of widgets that automatically display during a visitor’s click flow.

Qubit utilizes omnichannel personalization by generating content offers based on what is viewed across devices.

Bronto provides advanced personalization through email by evaluating what creates more compelling and clickable messages.

AI enabling automated image recognition:

Amazon Rekognition identifies objects, people, text, scenes and activities to inform you on what is and is not safe.

Google Cloud Vision API integrates image recognition by leveraging an API.

LogoGrab detects logos, marks and brands to help you monitor visual content across media.

Talkwalker provides access to companies for text and image analysis while alerting you when someone refers to your company.

Imagga helps you to classify images based on specifications.

This should go without saying, but your website is extremely important when it comes to AI. Even today, companies are using their website as an online brochure.

The world is ever-evolving, and digital has been at the forefront for some time. Therefore, to properly utilize these tools, you need to be able to have a website that is built to capture data.

In a world of uncertainty, AI is becoming more questionable because businesses want to have some element of predictability. Currently, AI uses an amount of historical data.

But, as society continues to evolve, AI will be more solution-oriented opposed to data-centric. These tools should help you to utilize the data and come up with a solution to build a personalized and more customer-centric sales journey.

The post What to look for when buying AI marketing technology appeared first on ClickZ.

source http://wikimakemoney.com/2020/06/10/what-to-look-for-when-buying-ai-marketing-technology/

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