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Influence of Articulation in brand promotion
It is a well-known fact that brands are created in the minds of your audiences. It is very easy to calculate the value of the products and services but it is difficult to determine the brand value of the product. The brand value of the products or services of a company is determined by the perception of your customers. Long term success of any company depends on this brand value and the way you build the value into the brand. Communication of the brand value to your audience is equally important. Big giants like Apple, Microsoft, and Google have high brand equity.
Brand equity can’t be determined in the monetary terms. A strong brand promotion adds to the visibility of the products/services of the company. It complements the credibility of the brand, develops a good reputation in the community and helps in customer delight. The brands can tap on these benefits and can create highly valued brands so that the mindful consumer is attracted towards the brand. The end consumer buys a product or a service after meticulous research. This alone is not enough. The consumer seeks social proof for the brand. It is often seen that the products and services which reflect and resonate the consumer’s personality find a way to his heart and are most likely to be bought by him.
The human span of attention is approximately found to be 8 seconds. It is these 8 seconds in which the content should attract the audience and also compel him to buy. This can only happen with precise content management and marketing. Add to the videos the brilliance of digital motion and see the results. In today’s world, less is more. The content should be accurate and interesting. Too many facts and figures make the content boring. Balancing the words and synchronizing them with appropriate videos, facts, statistics can increase the reach to its audience.
Influence of articulation in brand promotion can’t be emphasized more on. This is the most important deciding factor when it comes to the purchase of the product. Articulation is an art. Effective articulation conveys the idea behind the brand to the buyer. It is a brilliant way of remarkable marketing of a product or a service. Strengthen your brand equity with Edufic Digital. They know the ABCs of digital promotion like no one else. Edufic Digital, Bangalore is a premier company which offers its consumer with high quality digital creative solutions to various brands. It has an in-house creative team of professionals. It has its presence around the globe majorly in Europe, Singapore and Dubai.
Many big corporate giants like Danfoss, Piramal, Standard Chartered and the likes share success stories with Edufic Digital. All thanks for their potential brand marketing and digital marketing! The various domains which make Edufic Digital so popular amongst the brands are its content development services and video production and design services.
Today’s consumer is well informed and well-read. It is always advisable to hold hands with the experts for digital marketing. Edufic Digital is one-stop solution for all your digital marketing needs and more!
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i learned that the founders of video game maker "Acclaim" named their company so it would be listed alphabetically before their former employer "Activision" and before "Accolade" another company founded by ex-Activison employees. Activison itself was founded by ex-Atari employees based on the same logic (x)
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Micro Video Content | Courseware Development In India
Micro Content & Why You Need it
August 11, 2020 / admin / Comments Offon Micro Content & Why You Need it
Considering today’s lifestyle, most of us spend considerable time travelling. 90% of the people are seen browsing through their mobile phones while travelling, especially if they are not the ones driving. Nobody likes to read a long article or watch a one-hour video unless you find it interesting. While coming home from work, you first see what’s in your phone. After having a long-hour shift, you would like to watch a video that will conveys the message. This is where micro video content comes into picture.
With the increased usage of mobile phones, the demand for micro-content has increased. Micro content marketing is creating quite a buzz in content marketing. Let’s find out what it means.
What is Micro Content?
Micro content is a small piece of information that can be shared online. Its main goal is to convey information quickly and leave a long-lasting impression on the audience. It mainly focuses on the social media platform, which is a quick and popular method to get information out in today’s generation. Simply put:
Micro content is content that can be consumed within 10 seconds or less.
With the use of social media it is easier than ever to distribute content in this manner; however, there are certain points to keep in mind while doing that:
Know your platform:
Apart from having its own demographic audience, every social network platform has a certain format in which content can be shared. So, decide the format in which you want to upload your content and then select your platform.
Identify your audience:
Before developing the micro content, you need to always keep in mind why and for whom you are creating the content. Create content that connects and engages with your targeted audience. By providing value and problem solutions, you can easily earn their trust and turn them into potential customers.
Be effective:
You may not have to use words always. Decided how you want your content to be presented: words, videos, infographics, etc. Your target audience and the service you are proving will help you decide your medium. For example, if you are a graphic designing company, you may want to portray your message with interesting graphics or even comics; if you are a content writing company you can use catchy tag lines or infographics.
Optimize your content:
You need to optimize your content for SEO to make it searchable. Whenever a user searches for content, all it takes is well-crafted micro content to drive them to your website. Your SEO optimized micro content can play a vital role in driving traffic to your website through search engine results. Once they are on your website, your long-form content can keep them engaged and encourage them to subscribe to your services.
Keep it short:
Of course! Duh! Keep your content short and precise. The shorter the content, the more likelihood your message is going to get conveyed. In such situations, visual elements generally play a vital role.
But why is micro content required when you are already producing long-form content and advertising it on social media, right?
Why Do You Need Micro Content?
Micro content is about creating value or creating a sense of value that you will be able to offer the reader in the future when they avail of your services. Micro content can be used as a bait to grab the attention of your target audience.
It can get your point across to your clients within a few seconds. The best way to engage them is to provide shreds of information instead of sharing it all at once.
It helps in sharing content without compromising on cost and quality.
It can be used to solve a specific problem or answer a question for your target audience in a very short amount of space.
You can add a link or reference to your micro content that will take the user to the detailed blog, newsletter, e-learning course, product feature guide, etc., which can further turn into a positive business deal.
In this tech savvy world, if you want to boost your brand among a wider audience, you should consider investing in micro content. You can hire the services of professional micro content marketing companies, such as Stylus Solutions, and let us deal with the knickknacks of helping you achieve your marketing goals.
You can also visit our website at www.stylusolutions.com or get in touch with us at
[email protected].
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