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frodo-with-glasses · 2 years
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Scouring of the Shire/Right-Hand Man Part Six
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“I warned you not to come back here.”
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Close-up on Merry and Farmer Cotton and their smug little faces.
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Fanfic Recs
In honor of fandom fic rec days, just want to take a few minutes to just recommend my favorite fanfics from around the web. Please head the warnings because I like angst so rape, torture, and just all sorts of unpleasant stuff does appear in some of these stories (which I say beside the fic). I also listed the pairing, if there are any as well. I have been in fandoms for a very long time and have quite the extensive amount of recs, so I will not list all of the stories I enjoy, just my favorite stories I have read and re read the most when I am at my lowest or am just bored. 
Please do not be upset if I don’t rec your story fellow fanfic writers! If I have read your stuff and commented on your work, I do love it but these stories are my favorites and stories I don’t only love and enjoy but stories I don’t think I would be capable of living in a world without and some are so old they helped shape my own writing style as you know it today.
Batman 
In Re Robin
Warnings: Some blood and child abuse
Summary: After the extent of Robin's injuries from Harvey Dent comes out, Child Protective Services decides to save Robin from a vigilante lifestyle. Follow up to Robin, Year One.
Why I love it so much: Its not uncommon to use the story line from my favorite comic, Robin Year One by Chuck Dixon, but this one does it in a way that is special and captures the feel of why I loved that comic to begin with and made Bruce and Dick’s relationship more realistic and fleshed out then most stories dealing with them being father/son. 
Broken Glass 
Warnings: Eating disorder
Summary: Dick Grayson has always been a perfectionist.  But what happens when perfectionism goes too far?
Why I love it: This fic has been in my life for a long time, while all my other angst fics either got deleted or I grew out of because I realized they were bad, this one has stayed with me because its extremely in character and despite its kinda weird premise for a super hero story, it freaking works. Its so good and I love it.
Daddy, Not Bats
Warnings: Some violence (its a super hero fic)
Summary: AU, continuation of 'A Father's Request'. Join one 'retired' Batman as he raises his kids all together while trying to still save the world with this version of the Justice League.  One Shots, mini-series, and headcanons, life for the Waynes is always interesting to watch, especially since they can't leave crime fighting behind them. T for paranoia
Why I love it: I had to choose one story out of all the fics where Bruce raises all the Robins at the same time and this one is my favorite and it actually remembered Bruce’s daughter Cass, which most of these AUs don’t. You don’t need me to keep telling you about, I don’t want to give much away, go read it!
Miss Congeniality and the Bad Ass Ninja
Warnings: some language
Summary: Dick pays a visit to the Wayne Manor gym, where he meets the /delightful/ new addition to the family. Brother bonding fic. K plus for Dick's potty mouth.
Why I love it: This is another case of I had to only choose one out of the hundreds of stories I like about Dick and Damian bonding and I think this one is my favorite. Its in character and feels like something they would talk about and I really love it.
Teen Titans 
With this fandom, I have a theme, so I am going to just dump it down now. If you want really well written Robin being Slade’s apprentice fics, these are my favorites:
Basic Skill
summary: Slade might have Robin blackmailed into working for him, but he can't get him to kill anyone. That's no good for an assassin's apprentice. NOT SLASH 
Northern Star  (https://www.fanfiction.net/s/6478556/1/Northern-Star)
Summary: Life as Slade's apprentice is hard for Robin, but even harder for those trying to save him. Murders, schemes and hatred flourishes as the Titans, Batman, and the JLA struggle to help him. Meanwhile, Slade has a nefarious plan in mind for the Batman... 
Since it is my favorite theme, I have more stories I like with this theme but they are too many to list and some of my favorites have been deleted over the years which is just disheartening. Also these two authors are great go read all their work.
But my favorite author in this fandom has to be melimash
All of their teen titans work is jaw dropping and wonderful, I love it all so damn much. I can’t even express how much I love every single one of their stories, I wish I had half the talent they do. They are amazing and I have been looking up to their skill for years now.
Harry Potter 
Casting Moonshadows
Summary: Lonely and outcast by his classmates, Remus wishes on a moonshadow for a friend who understands him. To his amazement his wish is answered not once, but three times, by his former enemies, the Marauders. SBRL and some JPLE as well, of course 
Warnings: Child abuse
Pairing: Wolfstar
Harry Potter and the Nightmares of Futures Past
Summary:   The war is over. Too bad no one is left to celebrate. Harry makes a desperate plan to go back in time, even though it means returning Voldemort to life. Now an 11 year old Harry with 30 year old memories is starting Hogwarts. Can he get it right?
Warning: Child abuse and PTSD symptoms, this story was also written Pre- The Deathly Hallows, so Snape is presented as evil. I don’t mind because I don’t like Snape but I can see how Snape fans would hate it.
Pairing: Harry/Ginny
Another Prisoner, Another Professor
Summary:  AU. In Harry's third year he must learn the many truths about the new DADA teacher, Professor Black, and an escaped convict, Remus Lupin. Eventual SBxRL.
Pairing: Wolfstar
Harry Potter and the Something Something
Summary: Hey, wouldn't it be cool if someone took as many fanfic cliches as possible and stuffed them all into one story?  No?  Well, I went ahead and did it anyway.  Multi-chapter Mockfic.  This summary is actually a lot better than I originally thought.
Pairing: None
Against the Moon
Summary: The odds were stacked against him: a child from a blended home with no friends, no social skills to speak of, and a terrible secret. Yet slowly Remus Lupin began to realize there was a place for him in the world, if he could find the courage to claim it. 
Warnings: Canon prejudices, blood, child abuse 
Pairing: I believe the author has said you can see it as wolfstar but it won’t be official in the story. 
HP is my biggest fandom and I have read hundreds of stories with these same ideas and themes over the years but these are my favorites because they are just that damn good.
Lord Of The Rings 
Devoted (http://mariole.livejournal.com/23137.html)
Warnings: RAPE, I mean graphic stuff, please do not read if you this subject upsets you or you are underage.
Summary (there isn’t one so this is from the author’s note of the first chapter): This is a disturbing fic. Frodo is raped in his home (post-Bilbo, pre-Quest), and has to deal with that. I don't know why this topic has been pulling at me, but it has and there you go. I know this fic will not be for everyone. Frodo is basically a het character, so there are some het references and scenes. There is also slash, both requited and un-, throughout the piece, as various characters explore their sexuality and feelings for each other. The main hobbits are Frodo, Sam, and Merry. Pippin pops up now and then, but he's only 13 when the main action starts, so we don't see as much of him (sorry, Pip lovers!).
Pairing: frodo / sam
Why I love it: I tried not to put too many questionable stories I have enjoyed onto this list but I can’t leave this one out. This is the best characterization I have ever seen for the hobbits. 
Treasures (https://www.fanfiction.net/s/854350/1/Treasures)
Warnings: lots of child abuse and its abandoned, never to be completed
Summary: AU - Gossip ran through the Shire that Bilbo Baggins possessed a great fortune in the depths of his home. Several ruffians attempt to seize that fortune by kidnapping his beloved nephew and holding him for ransom. 
Why I love it: Its just so good. I love Bilbo and Frodo’s relationship, I love all the angst, and I will always mourn we never get to see the conclusion of this fic. 
My favorite authors I can’t pick a favorite from: 
MBradford (Some warnings for this author they ship Frodo/Sam and made cute stuff with them and their main series involve attempted rape and kidnapping)
shirebound
Gravity Falls ( my current fandom) 
This one is a little harder for me to pick my favorites and keep the list somewhat small. Since most of you are following me for this fandom, I’m gonna break up this one into categories and list my favorites from those categories since I know most of you are GF fans following me and care more about these recs then the other fandoms.
Ciphford 
Cold 
Warnings: THIS IS MATURE. DO NOT READ IF YOU ARE UNDER AGE. It involves Non Con and psychological abuse. 
Why I love it so much: It is so chilling and breath taking how they set up and conclude this angst filled masterpiece. I feel like if any story inspired me to make ciphford abuse, its this one. 
Not One to Forget 
Warnings: Non con elements
Why I love it: Its just so good and full of emotion that always manages to hit me right in the feels, please consider reading!
Nonconsensual
Warnings: Non con (duh with a title like that)
Why I love it: Its just so sad and such a punch in the gut every time I read it. I love it so much...
Fiddauthor 
Fresh Start  (you should just read all of @memyselfandyoutube ‘s work but this is my favorite by far)
Warnings: Technical kidnapping, memory loss, mental health problems
Why I love it: I loved it so much I even wrote a companion piece to it but I feel like the original should get more attention then my work. The build up to the reveal, the tension, the characterization are all just so spot on and perfect. I love this little piece and implore everyone to read it.
You Have A Home 
Warnings: Child neglect
Why I love it: This story has just started but like everything @amydiddle-fanfiction writes its looking to be a great story, that I am excited to read. 
Gloves 
Warnings: None
Why I love it: Its one of the cutest fiddauthor fics I have ever read and I adore it. 
The Vandals 
Warnings: Bullying
Why I love it: Ford protecting Fidds is just so good, so very good.
Fiddlestan 
In Which Stan Occupies A Certain River In Egypt
Warnings: Mental illness, physical illness
Why I love it: I have a weakness for stories where my favorite is ill and needs to be taken care of and this is everything I could want and more. God, its just so good. I’m not even a huge fan of the AU this is set in (where Stan raises Mabel without Dipper) but oh my gosh, everything is just so perfect from the characterization, set up and build up of the relationship and so forth. I love this fic, I have read it a dozen times already will likely read it a few more times before I am finished. 
A Helping Hand 
Warnings: None
Why I love it: Its so unique to find a story that jams this much character into a story with out a single line of dialogue (as a writer I know how hard that is to do so this is a big deal for me) and this story just gives me goosebumps on every re read.
Brawl Brawlers
Warnings: Jimstan and some violence
Why I love it: I’m not a fan of jimstan, so the fact I’m recing anything that implies it should tell you why I love this. Its just cute and I can like when Fidds shows his more abrasive side. Logical book thief is a great writer and I highly recommend all her work but this is just the one I read most, I think. 
Fool's Paradise 
Warnings: this story is rated M and there are sexual themes and violence, so any one underage shouldn’t read
Why I love it: How could I not love it? It is packed with great characterization, fidds suffering, and an AU where the mystery trio all end up happy together. This is my favorite fiddlestan and I would be incomplete without it.
Good Days and Bad Days (http://nuttersincorporated.tumblr.com/post/120295190724/good-days-and-bad)
Warnings: Panic attack, self harm (harm pulling)
Why I love it: Its just so good, I love the hurt comfort, its so well written and good. Also worth checking out is this author’s longer story ( Memories ) but it is sadly incomplete and may be abandoned
Gen 
Fiddleford's Secrets (this one is part of a series that you can find the rest on the author’s page Topaz88)  
Warnings: None
Why I love it: Its an interesting take on Fidds origins I have never seen before and really enjoyed it, along with the rest in this series. Its a series about if the mystery trio and I recommend everyone read.
We're All Broken
Warnings: Mental illness, homelessness, its incomplete and I fear it might be abandoned
Why I love it: Its just so enjoyable and an interesting idea of Stan coming to town and helping out a broken and homeless fiddleford and his brother who is going down hill because of Bill. 
Wednesday, 12 Dec. 1979 
Warnings: Injuries, mental trauma
why I love it: Do you know how hard it is to find a good story that deals with Fiddleford’s canon trauma after the gremlobin? Because as a Fiddleford fan, I do and this story was absolute perfection and the author was a saint for creating it. 
We Made It Through The Night 
Warnings: None
Why I love it: Its a very beautiful story filled with wonderful characterization and so much emotion to punch you right in the feels. Mabel and Fidds bonding over trauma is an interesting idea and is executed masterfully by @forest-of-stories like all her work I highly recommend. 
http://biteinsane.tumblr.com/post/156126664230/i-have-always-wanted-to-read-something-with-tate
Warnings: None
Why I love it: Its very short but its so sweet. I never really read stuff involving Tate and Fidds and it was a joy to read.
Authors
Princessedelarue  (all fiddlestan)
 theblindtorpedo (all fiddlestan)
  Logias (Meggletron) (all Fiddlestan)
   CeslaToil (fiddauthor and gen but really just read her work, its all great and you won’t regret it)
tallykale (all fiddauthor but sadly not active anymore)
Hannahbette (an archive of Hannahbette’s old fanfic that have now been deleted from this site, all are fiddauthor and all are great)
And you know, you can always support me here, if ya want to of course. I’m egotistical enough to like my own work, so you might like it too.
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Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy
Since 1923, Warner Bros. has been one of the leading entertainment brands in the film and television industries. Founded by four brothers whose family had emigrated to Canada from present-day Poland, Warner Bros. is known for contributing some of the most famous entertainment titles to date, such as the Looney Tunes animations and characters and the World War II romantic classic Casablanca. The company was originally named Warner Bros. Pictures, Inc. but now operates under the title Warner Bros. Entertainment, Inc. Regardless of what it’s called, the company not only knows its way around the silver screen, but around the small, social one, as well.
Across the main social video platforms, all Warner Bros.’ properties boast more than 200 million followers and subscribers. These fans routinely visit the brand’s social video accounts for content related to their favorite franchises, like Harry Potter, The Lego Movie, and anything having to do with Superman, Batman, and other DC Comics characters (more on that in a bit). We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms. Here’s what we found:
Warner Bros. Has a Sweet Spot with Comic Book Content
Warner Bros. is closely tied to its comic book property DC Comics, which recently contributed the blockbuster hit Wonder Woman to Warner Bros.’ summer repertoire. As of now, the Gal Gadot-starring flick has pulled in just over $407 million in the U.S. alone, a good $77 million more than DC’s 2016 Batman v Superman. Clips based on Wonder Woman didn’t perform so shabbily, either, with official trailers and teasers for the film pulling in millions of views each.
But it’s not Wonder Woman videos which have landed in the top ten spots on official Warner Bros.’ social video channels. Instead, that distinction belongs to some of the Amazonian warrior’s fellow counterparts in the DC universe (despite some of their films performing less favorably than hers). Five out of the top ten clips, in fact, relate to either Batman, Superman, or the gang of ruffians from the Suicide Squad franchise.
The Man of Steel, Batman v Superman: Dawn of Justice, and Suicide Squad films were highly anticipated in their own ways over the last few years, so it’s unsurprising videos related to these flicks are some of the most popular Warner Bros. content to date. For example, the first official trailer for Suicide Squad, posted on January 20 of 2016, has garnered over 82.7 million views to date, as well as a favorable 30-day average engagement rate (ER30) of 1.2x and an average 30-day view count (V30) of 38.9 million. The trailer currently holds the third position of most-watched videos across all Warner Bros. social accounts.
youtube
While the trailer for Suicide Squad was certainly impressive in terms of views and ER30, fans of comic book content watched the film’s first-look teaser even more. That clip, released at Comic-Con in 2015, generated an impressive 48.1 million V30. The video with the next-highest V30 was the 2015 Comic-Con trailer for Batman v Superman, at 42.7 million. This teaser also claims the title of most-commented video of all time for Warner Bros. Pictures with just over 98k comments on YouTube alone.
youtube
Ed Sheeran Contributes His Talents for Warner Bros.’ Most-Watched Video of All Time
At this point, it’s obvious Warner Bros. is closely linked to DC Comics. In many cases, the two can almost be considered inseparable. However, the entertainment company’s most-watched video of all time actually stems from another well-loved franchise which has more to do with hobbits, elves, and dragons than it has to do with flying men, vigilante superheroes, and Amazonian warriors.
The clip in question is the music video “I See Fire” by Ed Sheeran (whose recent album release helped land him top positions on the leaderboards for a few months running earlier this year). The song was created for the Warner Bros.-distributed film The Hobbit, and the combination of the wildly popular British singer-songwriter and one of the most beloved book and film franchises of all time ensured the clip’s long-term success. The music video claims almost 85.2 million views to date.
youtube
“I See Fire” also hit home with viewers around the world, as the clip generated great engagement rates across various social platforms. On YouTube, the Sheeran-led song saw 590k total engagements, while on Facebook, the video pulled in 218k engagements in the form of likes, shares, and comments.
Don’t Forget the Cat and Mouse Duo of Tom & Jerry
When analyzing most of the top-level properties of Warner Bros., including some of its home entertainment division and television outlets, we discovered another interesting viewing preference of the company’s audiences. Years ago, viewers turned their attention to the old cartoon Tom & Jerry.
Originally launching as a series of short films in 1940, Tom & Jerry has become one of the most well-recognized animation brands in the entire world. In 2006, Warner Bros. created a new series based on the cat-and-mouse duo which is always battling each other for superiority through slapstick humor. Now, three of the top ten clips on Warner. Bros. social accounts stem from Tom & Jerry content.
The second most-popular video of all time, for example, is a March 2010 snippet from season one of Warner Bros. Tom & Jerry Tales. This video currently boasts 83.3 million total views, roughly 2 million short of Sheeran’s “I See Fire” music video. Additionally, spots #8 and #9 on the top ten Warner Bros. videos belong to Tom & Jerry clips, too.
youtube
Much like Warner Bros.’s #1 Hobbit-related video, the nostalgia of the Tom & Jerry franchise is likely a contributor to these clips’ success. When these videos were published to YouTube in 2010 and 2013, other platforms weren’t the big video destinations they are today, and both Gen X-ers and millennials who grew up with Saturday morning cartoons were already familiar with the Tom & Jerry label. Therefore, it only made sense for Warner Bros. to distribute these clips on YouTube. Speaking of which…
YouTube Is the Platform of Choice for Warner Bros. Fans
While publishers around the globe have flocked to Facebook for its promise of massive audience reach, some have found their fans still want to spend time on YouTube with their content, and might even prefer to watch videos on that platform first and foremost. The U.S.-bsed Warner Bros. Pictures YouTube channel, for example, appears to be one of these brands, as the company boasts a large following of 4.4 million on that platform alone, accounting for 37% of Warner Bros. Pictures’ total social reach. And if you haven’t already noticed from the embeds in this article, all of the top ten videos across Warner Bros. social accounts from around the world are YouTube videos.
Here’s some more Tubular data showing the popularity of Warner Bros. Pictures content on YouTube
105 million total video views in July 2017, roughly 96% of all views on Warner Bros. content for the month
3 billion total views since the channel’s inception
2642 videos uploaded to Warner Bros. Pictures YouTube channel as of this writing
1.1 million average views per video
35.6% of YouTube audience hails from the United States
88.3% of total YouTube subscribers are male, with 42.5% of them aged 18-24
These stats can almost be replicated across all of Warner Bros.’ social video accounts. Even if the company has more followers on other social sites, the majority of its views still stem from YouTube. The Warner Bros. Entertainment account, for example, claims 62% of its social reach on Facebook, but still 96% of the company’s nearly 8.7 million July 2017 views came from YouTube.
The success of Warner Bros. on YouTube could be attributed to a number of factors, but the most likely cause is that film aficionados have been defaulting to YouTube for years when it comes to watching movie trailers and teasers. That habit can be hard for any other platform to break when YouTube is ingrained in fans’ viewing behaviors. Instead of fighting this situation, however, and trying to push similar content onto other platforms, Warner Bros. has embraced what format works best for its company on each social site, knowing YouTube is where its audience will go when it comes to watching 2- to 5-minute clips surrounding franchises its viewers love.
Conclusion
Warner Bros. Entertainment is a prime example of a brand which knows exactly what it stands for (entertaining viewers through movies and television) and serves that type of content exactly where its audience wants it (predominantly through YouTube). While other movie studios and TV networks have found success releasing small samples of video content on platforms like Instagram and Facebook, Warner Bros. has deliberately stuck with YouTube, supplementing that platform strategy with videos spread across other sites. Unless something drastic happens, we suspect Warner Bros. to have continued success as a YouTube publisher for years to come.
Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy was originally posted by Video And Digital Marketing Tips
0 notes
groovyturtlepeach · 7 years
Text
Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy
Since 1923, Warner Bros. has been one of the leading entertainment brands in the film and television industries. Founded by four brothers whose family had emigrated to Canada from present-day Poland, Warner Bros. is known for contributing some of the most famous entertainment titles to date, such as the Looney Tunes animations and characters and the World War II romantic classic Casablanca. The company was originally named Warner Bros. Pictures, Inc. but now operates under the title Warner Bros. Entertainment, Inc. Regardless of what it’s called, the company not only knows its way around the silver screen, but around the small, social one, as well.
Across the main social video platforms, all Warner Bros.’ properties boast more than 200 million followers and subscribers. These fans routinely visit the brand’s social video accounts for content related to their favorite franchises, like Harry Potter, The Lego Movie, and anything having to do with Superman, Batman, and other DC Comics characters (more on that in a bit). We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms. Here’s what we found:
Warner Bros. Has a Sweet Spot with Comic Book Content
Warner Bros. is closely tied to its comic book property DC Comics, which recently contributed the blockbuster hit Wonder Woman to Warner Bros.’ summer repertoire. As of now, the Gal Gadot-starring flick has pulled in just over $407 million in the U.S. alone, a good $77 million more than DC’s 2016 Batman v Superman. Clips based on Wonder Woman didn’t perform so shabbily, either, with official trailers and teasers for the film pulling in millions of views each.
But it’s not Wonder Woman videos which have landed in the top ten spots on official Warner Bros.’ social video channels. Instead, that distinction belongs to some of the Amazonian warrior’s fellow counterparts in the DC universe (despite some of their films performing less favorably than hers). Five out of the top ten clips, in fact, relate to either Batman, Superman, or the gang of ruffians from the Suicide Squad franchise.
The Man of Steel, Batman v Superman: Dawn of Justice, and Suicide Squad films were highly anticipated in their own ways over the last few years, so it’s unsurprising videos related to these flicks are some of the most popular Warner Bros. content to date. For example, the first official trailer for Suicide Squad, posted on January 20 of 2016, has garnered over 82.7 million views to date, as well as a favorable 30-day average engagement rate (ER30) of 1.2x and an average 30-day view count (V30) of 38.9 million. The trailer currently holds the third position of most-watched videos across all Warner Bros. social accounts.
youtube
While the trailer for Suicide Squad was certainly impressive in terms of views and ER30, fans of comic book content watched the film’s first-look teaser even more. That clip, released at Comic-Con in 2015, generated an impressive 48.1 million V30. The video with the next-highest V30 was the 2015 Comic-Con trailer for Batman v Superman, at 42.7 million. This teaser also claims the title of most-commented video of all time for Warner Bros. Pictures with just over 98k comments on YouTube alone.
youtube
Ed Sheeran Contributes His Talents for Warner Bros.’ Most-Watched Video of All Time
At this point, it’s obvious Warner Bros. is closely linked to DC Comics. In many cases, the two can almost be considered inseparable. However, the entertainment company’s most-watched video of all time actually stems from another well-loved franchise which has more to do with hobbits, elves, and dragons than it has to do with flying men, vigilante superheroes, and Amazonian warriors.
The clip in question is the music video “I See Fire” by Ed Sheeran (whose recent album release helped land him top positions on the leaderboards for a few months running earlier this year). The song was created for the Warner Bros.-distributed film The Hobbit, and the combination of the wildly popular British singer-songwriter and one of the most beloved book and film franchises of all time ensured the clip’s long-term success. The music video claims almost 85.2 million views to date.
youtube
“I See Fire” also hit home with viewers around the world, as the clip generated great engagement rates across various social platforms. On YouTube, the Sheeran-led song saw 590k total engagements, while on Facebook, the video pulled in 218k engagements in the form of likes, shares, and comments.
Don’t Forget the Cat and Mouse Duo of Tom & Jerry
When analyzing most of the top-level properties of Warner Bros., including some of its home entertainment division and television outlets, we discovered another interesting viewing preference of the company’s audiences. Years ago, viewers turned their attention to the old cartoon Tom & Jerry.
Originally launching as a series of short films in 1940, Tom & Jerry has become one of the most well-recognized animation brands in the entire world. In 2006, Warner Bros. created a new series based on the cat-and-mouse duo which is always battling each other for superiority through slapstick humor. Now, three of the top ten clips on Warner. Bros. social accounts stem from Tom & Jerry content.
The second most-popular video of all time, for example, is a March 2010 snippet from season one of Warner Bros. Tom & Jerry Tales. This video currently boasts 83.3 million total views, roughly 2 million short of Sheeran’s “I See Fire” music video. Additionally, spots #8 and #9 on the top ten Warner Bros. videos belong to Tom & Jerry clips, too.
youtube
Much like Warner Bros.’s #1 Hobbit-related video, the nostalgia of the Tom & Jerry franchise is likely a contributor to these clips’ success. When these videos were published to YouTube in 2010 and 2013, other platforms weren’t the big video destinations they are today, and both Gen X-ers and millennials who grew up with Saturday morning cartoons were already familiar with the Tom & Jerry label. Therefore, it only made sense for Warner Bros. to distribute these clips on YouTube. Speaking of which…
YouTube Is the Platform of Choice for Warner Bros. Fans
While publishers around the globe have flocked to Facebook for its promise of massive audience reach, some have found their fans still want to spend time on YouTube with their content, and might even prefer to watch videos on that platform first and foremost. The U.S.-bsed Warner Bros. Pictures YouTube channel, for example, appears to be one of these brands, as the company boasts a large following of 4.4 million on that platform alone, accounting for 37% of Warner Bros. Pictures’ total social reach. And if you haven’t already noticed from the embeds in this article, all of the top ten videos across Warner Bros. social accounts from around the world are YouTube videos.
Here’s some more Tubular data showing the popularity of Warner Bros. Pictures content on YouTube
105 million total video views in July 2017, roughly 96% of all views on Warner Bros. content for the month
3 billion total views since the channel’s inception
2642 videos uploaded to Warner Bros. Pictures YouTube channel as of this writing
1.1 million average views per video
35.6% of YouTube audience hails from the United States
88.3% of total YouTube subscribers are male, with 42.5% of them aged 18-24
These stats can almost be replicated across all of Warner Bros.’ social video accounts. Even if the company has more followers on other social sites, the majority of its views still stem from YouTube. The Warner Bros. Entertainment account, for example, claims 62% of its social reach on Facebook, but still 96% of the company’s nearly 8.7 million July 2017 views came from YouTube.
The success of Warner Bros. on YouTube could be attributed to a number of factors, but the most likely cause is that film aficionados have been defaulting to YouTube for years when it comes to watching movie trailers and teasers. That habit can be hard for any other platform to break when YouTube is ingrained in fans’ viewing behaviors. Instead of fighting this situation, however, and trying to push similar content onto other platforms, Warner Bros. has embraced what format works best for its company on each social site, knowing YouTube is where its audience will go when it comes to watching 2- to 5-minute clips surrounding franchises its viewers love.
Conclusion
Warner Bros. Entertainment is a prime example of a brand which knows exactly what it stands for (entertaining viewers through movies and television) and serves that type of content exactly where its audience wants it (predominantly through YouTube). While other movie studios and TV networks have found success releasing small samples of video content on platforms like Instagram and Facebook, Warner Bros. has deliberately stuck with YouTube, supplementing that platform strategy with videos spread across other sites. Unless something drastic happens, we suspect Warner Bros. to have continued success as a YouTube publisher for years to come.
0 notes
williamgreen533 · 7 years
Text
Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy
Since 1923, Warner Bros. has been one of the leading entertainment brands in the film and television industries. Founded by four brothers whose family had emigrated to Canada from present-day Poland, Warner Bros. is known for contributing some of the most famous entertainment titles to date, such as the Looney Tunes animations and characters and the World War II romantic classic Casablanca. The company was originally named Warner Bros. Pictures, Inc. but now operates under the title Warner Bros. Entertainment, Inc. Regardless of what it’s called, the company not only knows its way around the silver screen, but around the small, social one, as well.
Across the main social video platforms, all Warner Bros.’ properties boast more than 200 million followers and subscribers. These fans routinely visit the brand’s social video accounts for content related to their favorite franchises, like Harry Potter, The Lego Movie, and anything having to do with Superman, Batman, and other DC Comics characters (more on that in a bit). We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms. Here’s what we found:
Warner Bros. Has a Sweet Spot with Comic Book Content
Warner Bros. is closely tied to its comic book property DC Comics, which recently contributed the blockbuster hit Wonder Woman to Warner Bros.’ summer repertoire. As of now, the Gal Gadot-starring flick has pulled in just over $407 million in the U.S. alone, a good $77 million more than DC’s 2016 Batman v Superman. Clips based on Wonder Woman didn’t perform so shabbily, either, with official trailers and teasers for the film pulling in millions of views each.
But it’s not Wonder Woman videos which have landed in the top ten spots on official Warner Bros.’ social video channels. Instead, that distinction belongs to some of the Amazonian warrior’s fellow counterparts in the DC universe (despite some of their films performing less favorably than hers). Five out of the top ten clips, in fact, relate to either Batman, Superman, or the gang of ruffians from the Suicide Squad franchise.
The Man of Steel, Batman v Superman: Dawn of Justice, and Suicide Squad films were highly anticipated in their own ways over the last few years, so it’s unsurprising videos related to these flicks are some of the most popular Warner Bros. content to date. For example, the first official trailer for Suicide Squad, posted on January 20 of 2016, has garnered over 82.7 million views to date, as well as a favorable 30-day average engagement rate (ER30) of 1.2x and an average 30-day view count (V30) of 38.9 million. The trailer currently holds the third position of most-watched videos across all Warner Bros. social accounts.
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While the trailer for Suicide Squad was certainly impressive in terms of views and ER30, fans of comic book content watched the film’s first-look teaser even more. That clip, released at Comic-Con in 2015, generated an impressive 48.1 million V30. The video with the next-highest V30 was the 2015 Comic-Con trailer for Batman v Superman, at 42.7 million. This teaser also claims the title of most-commented video of all time for Warner Bros. Pictures with just over 98k comments on YouTube alone.
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Ed Sheeran Contributes His Talents for Warner Bros.’ Most-Watched Video of All Time
At this point, it’s obvious Warner Bros. is closely linked to DC Comics. In many cases, the two can almost be considered inseparable. However, the entertainment company’s most-watched video of all time actually stems from another well-loved franchise which has more to do with hobbits, elves, and dragons than it has to do with flying men, vigilante superheroes, and Amazonian warriors.
The clip in question is the music video “I See Fire” by Ed Sheeran (whose recent album release helped land him top positions on the leaderboards for a few months running earlier this year). The song was created for the Warner Bros.-distributed film The Hobbit, and the combination of the wildly popular British singer-songwriter and one of the most beloved book and film franchises of all time ensured the clip’s long-term success. The music video claims almost 85.2 million views to date.
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“I See Fire” also hit home with viewers around the world, as the clip generated great engagement rates across various social platforms. On YouTube, the Sheeran-led song saw 590k total engagements, while on Facebook, the video pulled in 218k engagements in the form of likes, shares, and comments.
Don’t Forget the Cat and Mouse Duo of Tom & Jerry
When analyzing most of the top-level properties of Warner Bros., including some of its home entertainment division and television outlets, we discovered another interesting viewing preference of the company’s audiences. Years ago, viewers turned their attention to the old cartoon Tom & Jerry.
Originally launching as a series of short films in 1940, Tom & Jerry has become one of the most well-recognized animation brands in the entire world. In 2006, Warner Bros. created a new series based on the cat-and-mouse duo which is always battling each other for superiority through slapstick humor. Now, three of the top ten clips on Warner. Bros. social accounts stem from Tom & Jerry content.
The second most-popular video of all time, for example, is a March 2010 snippet from season one of Warner Bros. Tom & Jerry Tales. This video currently boasts 83.3 million total views, roughly 2 million short of Sheeran’s “I See Fire” music video. Additionally, spots #8 and #9 on the top ten Warner Bros. videos belong to Tom & Jerry clips, too.
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Much like Warner Bros.’s #1 Hobbit-related video, the nostalgia of the Tom & Jerry franchise is likely a contributor to these clips’ success. When these videos were published to YouTube in 2010 and 2013, other platforms weren’t the big video destinations they are today, and both Gen X-ers and millennials who grew up with Saturday morning cartoons were already familiar with the Tom & Jerry label. Therefore, it only made sense for Warner Bros. to distribute these clips on YouTube. Speaking of which…
YouTube Is the Platform of Choice for Warner Bros. Fans
While publishers around the globe have flocked to Facebook for its promise of massive audience reach, some have found their fans still want to spend time on YouTube with their content, and might even prefer to watch videos on that platform first and foremost. The U.S.-bsed Warner Bros. Pictures YouTube channel, for example, appears to be one of these brands, as the company boasts a large following of 4.4 million on that platform alone, accounting for 37% of Warner Bros. Pictures’ total social reach. And if you haven’t already noticed from the embeds in this article, all of the top ten videos across Warner Bros. social accounts from around the world are YouTube videos.
Here’s some more Tubular data showing the popularity of Warner Bros. Pictures content on YouTube
105 million total video views in July 2017, roughly 96% of all views on Warner Bros. content for the month
3 billion total views since the channel’s inception
2642 videos uploaded to Warner Bros. Pictures YouTube channel as of this writing
1.1 million average views per video
35.6% of YouTube audience hails from the United States
88.3% of total YouTube subscribers are male, with 42.5% of them aged 18-24
These stats can almost be replicated across all of Warner Bros.’ social video accounts. Even if the company has more followers on other social sites, the majority of its views still stem from YouTube. The Warner Bros. Entertainment account, for example, claims 62% of its social reach on Facebook, but still 96% of the company’s nearly 8.7 million July 2017 views came from YouTube.
The success of Warner Bros. on YouTube could be attributed to a number of factors, but the most likely cause is that film aficionados have been defaulting to YouTube for years when it comes to watching movie trailers and teasers. That habit can be hard for any other platform to break when YouTube is ingrained in fans’ viewing behaviors. Instead of fighting this situation, however, and trying to push similar content onto other platforms, Warner Bros. has embraced what format works best for its company on each social site, knowing YouTube is where its audience will go when it comes to watching 2- to 5-minute clips surrounding franchises its viewers love.
Conclusion
Warner Bros. Entertainment is a prime example of a brand which knows exactly what it stands for (entertaining viewers through movies and television) and serves that type of content exactly where its audience wants it (predominantly through YouTube). While other movie studios and TV networks have found success releasing small samples of video content on platforms like Instagram and Facebook, Warner Bros. has deliberately stuck with YouTube, supplementing that platform strategy with videos spread across other sites. Unless something drastic happens, we suspect Warner Bros. to have continued success as a YouTube publisher for years to come.
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drjacquescoulardeau · 8 years
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JAXON REED – THIEVES AND WIZARDS – THE FORLORN DAGGER BOOK 1 – 2016
 This book is surprising in many ways. Of course it is written for teenagers who are used to video games and consoles. The battles are too generically described for anyone who is not used to visualizing monsters and warriors on TV screens or console screens not to be at a handicap in reconstructing the details. But this is done with great fluency. If you want detailed descriptions you better buy Harry Potter’s books or some other fantasy books like Lord of the Rings, The Hobbit and quite a few other Games of Thrones.
 Then the story itself is funnier than really disquieting. It associates magic and fantasy, conflicts and kingdoms. It seems to be centered on a magic village under the control of one wizard, Greystone, that opens to the various kingdoms around. I seem to have collected eight kingdoms, Emerald, Coral and the Ageless Isles, Ruby, Quartz, Sapphire, Diamond, Salt, Crystal. To these we have to add the Dwarven Lands and the less important communities of Sandstone, Jaspar, Beryl, Opal, Topaz. You will be promised twelve wizards but the list I have built only has nine names and the Dramatis Personae at the end only gives six who must be more important. These latter ones are Darkstone (the villain), Greystone, Oldstone, Redstone, Loadstone and Brightstone to whom we have to add Sandstone, Quartzstone and Silverstone who are the three wizards who decided not to take part in the battle.
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The main non-wizard character is Princess Mita who decides at the age of fourteen, which is slightly young, to become a Battlemaiden which means she will dedicate her life to wizardry and fight. She has to be, like her names tells us, a virgin, at least when she becomes a Battlemaiden.
 The villain, Darkstone, has taken over the Emerald Kingdom with a magical coup d’état and a lot of murders. He wants to capture Princess Margwen from the Coral Kingdom, to marry her to his protégé in Emerald and thus take over a second kingdom. Greystone defeats him when he is trying to abduct the Princess.
 That brings this ruffian wizard to the decision to seize the Forlorn Dagger that had re-emerged thanks to a thief, Stin, who stole it from the Duke and Duchess of Windthorn in Ruby City. By capturing this dagger Darkstone could kill the Battlemaiden. This Forlorn Dagger had ended up buried outside the magic village of Greystone because it suspends magic and deprives people in contact with it of all their magical power, and thus cannot be transported by a wizard and cannot enter Greystione’s magic village.
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The story is essentially the conflict between Darkstone and the Council of eleven magicians, though once again we will never be introduced to the eleven of them. That leads to the battle of the Hidden Forest with metal giants, dwarves, giant battlepigs and a Wizard’s cat, Deedles. It is also the story of the friendship between the oldest wizard, Oldstone and the youngest or one of the younger wizards, Greystone. I will end up this review with the concluding remarks of these two wizards because they represent some kind of wisdom that comes from and with age. And that makes the book interesting for an older audience, when teenagers turn adult and discover that the world is not exactly what they could think it is, though it is not either what the older people in our society may think it is. Old age wisdom is not necessarily very wise.
 Oldstone says to Greystone:
“Even though you’re younger than me, in many ways you have more wisdom than I do. Thank for not being afraid to share it with an old man when necessary.”
And Greystone answers:
“You should face your past, old man. We all make mistakes. We all have to live with them. But there’s no use ignoring the past when you can conjure it up at will.”
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Both remarks are kind of sad and nostalgic, nostalgic for the past that is gone in Oldstone and nostalgic for age that is not yet reached in Greystone, as if the future of this world were in the friendship of an older man for a younger man and vice versa. It might not be the future of the world but it sure is the pleasure of the mind and the heart. There is nothing more bracing and stimulating than friendship when it bridges vast age divides.
 Dr. Jacques COULARDEAU
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