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The Role of UI and UX in Human-Centered Design
In the highly-connected digital age that we are living in today, the performance of any application or product is not just based on its capabilities, but equally the user experience(UI) and the user's experience (UX). Both play a crucial role in making a design that is human-centric and connects with people. What is it exactly that UI and UX encompass as well as why they are important in the field of design? Let's look at their importance and influence on the creation of user-centered experiences.
Understanding UI and UX
Before we get into their functions, it is crucial to differentiate the difference between UI as well as UX. User interface, also known as UI is aspects of visual design in a website or app. It includes everything from icons and buttons to the use of color schemes and typography. UI designers are accountable for creating an appealing and user-friendly interface that matches the purpose of the product and its brand identity.
However, UX, or user experience, is a focus on the interaction that customers experience with a product or service. UX designers focus on making the experience as smooth and enjoyable as possible. They take into account user requirements goals, objectives, and issues to ensure that each aspect of the product fulfills the purpose and contributes to the user's experience.
This is the Marriage of UI and UX
UI as well as UX are not separate elements of design. They are integral partners when it comes to human-centered design. Effective UI design improves the aesthetic appeal of a product making it visually pleasing and enthralling. But, just aesthetics won't suffice. UX is there to make sure that this attractive interface is also efficient, user-friendly and useful.
Imagine a beautiful app that has exquisite graphics and a stunning color palette. From a first look, it seems ideal. But if users have a difficult time with the interface, get the information they require, or complete their functions, then the aesthetic appeal will be lost. This is the point where UX helps bridge the gap by using the user's research, usability testing and wireframing to make sure that the UI is not just attractive but also works effectively.
Human-Centered Design
At the heart of UI as well as UX design is the concept that design is human-centered (HCD). HCD is a philosophy of design which is built around being able to empathize with and understand the users. It recognizes that users aren't just numbers or target groups, but actual individuals with their own desires, needs and behaviors.
UI as well as UX designers are immersed in the world of users trying to understand their needs and motivations. They conduct research on users as well as create personas and create user journeys to gain insight into the viewpoint of the user. In this way they can create user-friendly interfaces that connect with users on a the level.
Enhancing User Engagement
UI and UX play an important role in increasing user engagement. A pleasing UI attracts users and makes them want to learn more about the product or app. But, is the UX to keep them interested. A well-thought-out navigation system, well-organized information architecture and smooth interactions are all part of the user's experience to be positive that encourages users to stay for longer and come back.
Consider social media platforms like Instagram. Its sleek and appealing interface entices users to browse through a myriad of photos. But, the simple navigation, intuitive gestures and the specialized content available within the UX are the reason why users stay interested for longer periods.
Building Trust and Loyalty
UI and UX are also a major part in establishing confidence and loyalty. If users are satisfied with their experience using a product, users are likely to believe in the product and will become faithful customers, or even users. It's not only about security, it can also be a reflection of the confidence that users are confident in the ability of the product to satisfy their expectations and needs.
A well-designed UI conveys an authentic and trusted appearance. In addition, a user-centric UX ensures that users' time and requirements are taken care of creating a sense of loyalty. If customers trust and feel committed to a product and feel they have a reason to do so, they are most likely to endorse it to friends and family members, and keep using it.
The Iterative Process
UI as well as UX design aren't static processes. They are dynamic and iterative. Designers seek feedback from users, and analyze data to pinpoint areas for improvement continuously. Continuous refinement helps ensure that the product stays current with the changing demands of users and technological advances.
In the end, the importance of UI as well as UX in human-centered design can't be overemphasized. They are the primary drivers in the creation of products and apps that connect with users on functional and emotional levels. When we traverse the digital world it's important to keep in mind that behind every click, swipe or tap, there is a real person who has expectations and needs. When we prioritize UX as well as UI design We can design experiences that aren't only friendly to users, but actually geared towards them and leave an impression on the user and establish lasting relationships.
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Do we need better prototyping or simpler coding?
No points for guessing. It’s the second one.
As designers, we don’t have a lot of consensus. We can’t really agree on best practices — design @1x, @2x, @3x? (hint: it is @1x) We can’t really agree on what to call ourselves — am I a UI-UX-Product-Service-Full-stack-Unicorn?
We certainly can’t agree on what tools are best to do our job — Sketch, Photoshop (I got jokes), Adobe XD, InVision, Proto.io, Framer, Pixate?
One thing we can agree on is that we need better tools. Tools that bridge the chasm between design and development, instead of shout across it. But before we get into how, lets look at why:
The current prototyping tools landscape:
Of course, there are plenty tools I have missed. Please feel free to keep these to yourselves.
Essentially there are 3 types of tools: Vector tools Multi-page tools Single-page/Layer tools Let’s take a look a each one:
Vector Tools
If you have been anywhere near a designer, you have seen or used one of these tools. Inevitably 90% of designs are done inside vector based programs.
Pros: -Super easy to use. -This ease of use means designers can really express their vision for the design accurately.
Cons: -Limited to no interactivity. We end up producing flat art-boards and then stringing them together in another multi-page interactivity tool, like InVision, to mimic interactivity. -Designing at multiple screen sizes and resolutions can be a pain (Sketch is making this much easier though). -Require complicated spec sheets and handover files to ensure the developer can interpret the designs.
Multi-page Tools
As mentioned above, these tools tend to take flat designs made in a vector program and string together the whole flow of the app. In fact, most of the good ones interact directly with Sketch to improve the workflow.
Pros: - Pretty easy to use. - Allow designers to fake a real app relatively well. - They are great for demonstrating flows, animations and simpler interactions which is useful when proving the concept.
Cons: -All the interactivity is, essentially, fake. By this I mean there is no actual internal logic inside the app. Things like text fields and data are tough to mimic. -It’s also very difficult to show lower level animations and user-interactions. -You have to create the design in a vector program, and then string together the pages.(InVision has a pretty good workflow with Sketch though) -Still difficult for a developer to interpret the designs.
Single-page/Layer Tool
These tools are primarily for prototyping out smaller, more detailed interactions. Useful for demonstrating single user flows and moments.
Pros: -Relatively high degree of interactivity. Some tools, like Framer, allow you to make working text fields, use live data sources and responsive interactions.
Cons: -High learning curve. The more interactivity, the higher the learning curve. Pixate requires a passing understanding of Javascript to really exploit it’s features. Origami requires keeping track of a vast set of nodes. And in Framer, the design is done in code (CoffeeScript, which is like a more readable version of Javascript). -The developer needs to spend time duplicating work you have already done.
Okay, so what’s wrong with these? What’s the problem with a high learning curve? If you can demonstrate interactivity to a developer in code then surely it is worthwhile? Well, no, not really. None of these tools solve the main issue in UI design: bridging the gap between design and development. When you pass your design on to the developer, all that work learning CoffeeScript and stringing together nodes, that’s all thrown away. These things may help the developer interpret your design better, but he/she still has to sit down and build it from scratch, in code. This takes time. Yours and theirs.
So, what is the answer? It’s not to make these prototyping tools more complicated. It’s to make coding UI, more intuitive. In a perfect world, a designer could build the UI, in code, whilst the developer focuses on complicated developer bits™. The problem is, right now, doing that is really hard.
Introducing Fuse:
Fuse is not a prototyping tool. In fact, it exists so that prototyping (as most people currently use it) should no longer be needed. It is a mobile app development framework (fancy way of saying: a set of coding languages that you use to make apps) that’s more accessible, but still outputs 100% native code for both iOS and Android. What truly makes makes Fuse different, is that it is designed to bridge that gap between designers and developers by empowering designers to get involved in the process earlier and more often. Building UI in code is simpler, more intuitive and scaleable. When developers no longer fear designers intervening late in the process, you know you have a good workflow.
UX Markup — An introduction: You can think of UX markup as a coding language built specifically for making mobile UI’s quickly and easily. It’s an XML based language so you might recognise the way it works already.
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