#typofoto

[uwmspeccoll]

Typography Tuesday

KAREL TEIGE

Presented here are the typographic photomontage designs by Czech avant-garde artist, writer, and designer Karel Teige (1900-1951) for the 24-poem sequence Abeceda (Prague, 1926) by his friend Vítězslav Nezval (1900-1958), featuring dancer Milča Mayerová (1901-1977). All were members of the Czech avant-garde group Devětsil (1926-1930). These images are reproduced in ABZ, edited by Julian Rothenstein and Mel Gooding, and published in San Francisco by Chronicle Books in 2003 (an earlier edition was published by Shambhala in 1993 as Alphabets & Other Signs).

Teige's designs are a demonstration of his Constructivist aim to create a new "optical language, a system of signs capable of embodying words in graphic figures." They are a manifestation of what László Moholy-Nagy had called for in his influential 1925 Bauhaus book Painting, Photography, Film -- the dynamic combination of photographic image and lettering he termed "typofoto."

View our other Typography Tuesday posts.

[graphicbooks]

Typo Foto by Dick Maan & John Van Der Ree / Design by Piet Zwart / Published by Veen/Reflex / Available @modernism101 * * * * * #typo #foto #typofoto #pietzwart #design #graphicdesign #graphicdesigner #graphicbooks #books #book #bookdesign #booksondesign #type #typography #typographic #typedesign #typeface #logo #logodesign #publication #publishing #grid #layout #designstudent #designstudio https://www.instagram.com/p/BwIbiPzBrer/?utm_source=ig_tumblr_share&igshid=eab10581qqrp

[miket98-blog]

How does the type and image work together to convey a message to the reader?

In the reading it talks about how it is easy to read and understand the message when the type and image are separate. However, in this Nike ad. the type is inside the image taking on its form. Does this give a new meaning? This would be a juxtapose. This could possibly be an example of a typofoto. The font here seems to be san-serif because they made it fit the photo. The different color variations of the font also helps with the creativity of the piece. Notice the colors of the basketball players names are the colors of the team that specific player played for during the creation of this ad. ex. Kobe - lakers, Allen - Celtics, Nash - Suns

[jon-darling]

Britain could face a crippling shortage of INSERT POPULAR THING HERE in a no deal Brexit, EU officials warn

— Alex Dale (@typofoto) April 7, 2019

[sitts513-blog]

Detail in Typography, Hochuli

Savannah Sitton

“The same fate as befell the romantic, individualistic artists’ types of the turn of the century also befell the apparently objective types from the Bauhaus and its adherents, and for the same reason. Here too, form came first – form as such, and not with regard to optimum readability; simplicity of letterform was the ultimate ambition.” (Page 11)

Having not known much about Bauhaus I wanted to learn more as to what this passage meant.

Founded by Walter Gropius in 1919 the German art school combined crafts and fine arts and was famous for the approach to design that it publicized and taught. Besides its architectural impact many new ideas of graphic design relating to type and layout come from the school.

At first, typefaces could only be minorly changed and were restricted to small miscellaneious printed matters until the appointment of Moholy-Nagy brought new ideas to typography. Nagy considered typography to be primarily a communications medium and was “concerned with clarity of the message in its purest form”.He combined text and photography into interrelated compositions of pure communication named “Typofoto”. (designhistory.org)

According to Inda Kupferschmid, most of what the Bauhaus printed in their early years was set not in geometrics sans serifs but in art nouveau flavoured text faces. What is interesting about this is that these typefaces didn’t fit within the ideas of the “New Typography”. It wasn’t until later that a clear, modern, industrial atmosphere was achieved with dark Grotesque faces stripped of all unnecessary decorative elements. (fontsinuse.com)

Though many Bauhaus fonts were anonymously designed, the simple constructivist designs went on to inspire many like Paul Renner and his invention of Futura typeface which clearly inspured by the concepts of Bauhaus and was accepted as the “type of our time”. Though not a revival of any Bauhaus design, ITC Bauhaus is a design from 1975 by Ed Benguiat and Victor Caruso inspired by the ideas of Bayer.  

[estrella-suprema]

[esany-blog]

TYPOWORKSHOP

[stevejh1961]

A tweet

Morning all! I'm off to work, naked on the tube, licking all the handrails, as Boris clearly instructed us to do. He clearly said that.

— Alex Dale (@typofoto) May 11, 2020