#trade show exhibit design companies Chicago

[aars-45]

How to Create an Engaging Trade Show Exhibition Booth Design in the USA

Prepare to stand out and create an impression among the overwhelmed sea of exhibitors with a unique trade show booth design. Your investment in trade show participation provides you with an excellent opportunity to contact potential clients and raise your brand profile. An aesthetically beautiful trade show exhibit or display design may boost your brand's appeal. However, they cannot be built overnight. Instead, they need meticulous preparation guided by innovative booth design concepts.

Trade shows are a powerful platform for businesses to showcase their products, connect with potential clients, and solidify their brand presence. However, an impactful exhibit design is the key to standing out in a bustling trade show environment. In the USA, where trade shows are vibrant and competitive, a thoughtfully designed exhibit can be the difference between making a lasting impression and blending into the crowd.

A well-designed trade show booth in the USA can be the difference between blending into the background and becoming the highlight of the event. Here's a comprehensive guide to creating a standout exhibit that leaves a memorable impression.

Tailoring Your Exhibit to Captivate the Right Audience

Knowing your audience is critical to designing a custom trade show booth builder in the USA that resonates. Trade show attendees come from diverse industries and cultural backgrounds, each with unique preferences. Research what appeals to your target sector, whether it’s cutting-edge technology for tech enthusiasts or elegant, minimalist displays for corporate clients.

By aligning your trade show displays in the USA with audience expectations, you increase your chances of attracting and retaining visitors. A targeted approach enhances engagement and positions your brand as thoughtful and attuned to market needs.

Focus on Strategic Branding

Your booth should communicate your brand identity at a glance. Utilize consistent branding across all elements, including logos, taglines, and corporate colors. Clear messaging that highlights your brand's unique value is essential. Interactive features like touch screens, VR experiences, and live demonstrations transform your booth into an engaging experience. These features, implemented by a skilled trade show booth builder in the USA, can captivate visitors and leave a lasting impression on your brand.

Optimize Booth Layout and Space Utilization

Whether it’s a compact booth or a large island exhibit, efficient space utilization is critical. Open layouts encourage visitor flow, while designated zones for product displays, meetings, and storage maintain a professional appearance. Engaging a professional trade show booth construction company in the USA ensures your layout is visually appealing and functional. Their expertise can streamline the design and construction process, maximizing the impact of your exhibit.

Invest in Eye-Catching Visuals

In a trade show environment, visuals are your first impression. Use high-resolution graphics, bold colors, and concise messaging to capture attention. For the trade shows in the USA, cities like Las Vegas, Chicago, New Orleans, California, and Los Angeles consider culturally relevant design themes to connect with the audience. Strategic lighting can make your exhibit stand out. Highlight key elements like products or banners with focused lights, and use ambient lighting to create a welcoming atmosphere.

Incorporate Technology for Engagement

Incorporating technology, such as LED screens and video walls, can make your exhibit booth in the USA more dynamic and engaging. These tools effectively showcase product videos, testimonials, and other content that might be difficult to convey through static displays. Interactive features like touchscreens, simulators, or augmented reality elements create memorable experiences. These features in a tech-savvy market like the USA can set your booth apart from competitors.

Ensure Compliance and Accessibility

Trade shows in the USA often have strict guidelines for booth safety, design, and electrical setups. Collaborate with a company offering booth design & construction services in the USA to ensure compliance and avoid any last-minute surprises.

You can make your booth accessible by incorporating ramps, clear pathways, and user-friendly displays. Prioritizing accessibility ensures compliance with regulations and demonstrates your brand's commitment to inclusivity.

Conclusion 

Designing an effective trade show booth in the USA requires a combination of creativity, strategic planning, and professional execution. From tailoring your exhibit to captivate your audience to incorporating cutting-edge technology and ensuring accessibility, every detail plays a role in your success.

For businesses who are looking to make a statement, partnering with an experienced trade show booth builder in the USA can make all the difference. These experts provide end-to-end services, including custom trade show booth design and construction services, ensuring your booth stands out in even the most competitive environments. With the right approach and support, your exhibit can attract the right audience, build meaningful connections, and elevate your brand’s presence in the vibrant world of USA trade shows.

For More Info visit website :- https://aarsexhibits.com/

[aarsexhibits]

Modular Exhibition Stand Ideas to Help Your Business Gain a Competitive Advantage

SMEs stand to gain from the customization and convenience that comes with the innovative and practical modular stand designs when apparelled in trade shows and fairs. This sort of construction type could possibly be created to meet objectives and brand images while retaining the ability to convey strength. Companies only need to make the stand modular so that it may be easily assembled in various areas with different layouts hence the cost of the stand when used for several events. Engaging the audience is also made possible through the use of a dynamic display of elements, attention-drawing images, and responsiveness. Due to modularity, most of the logistical issues that may be lacking in other designs of green roofs with complex construction methodologies are easily addressed here. Able to be used both in structures and innovations, striking and adaptive, the designs stand out and provide unique marketing points to set companies apart from their competition and to create experiences that bring in new customers and partners.  Innovative Trade Show Display Manufacturer in the USA: Modular Booth Design Company  Businesses attending trade fairs today must differentiate themselves from the competition with visually striking and well-functioning displays. Our Manufacturer of Modular Booth Design Company in USA offers high-quality, adaptable modular solutions that fit a variety of trade show settings. We design our booths to optimize visibility, usability, and interaction so that your brand receives the recognition it merits. Our designs are great for businesses that want to exhibit their products in various areas because they are easily set up, transportable, and adaptable due to their adjustable possibilities.  Customized Solutions for Any Event: Trade Show Booth Design and Construction in the USA

Being the top Trade Show Booth Design & Builder in USA, we are aware that every event has different needs. We provide custom booth designs that capture the essence of your brand while accommodating the unique space requirements and logistical obstacles of each site, whether you're exhibiting in Las Vegas, Chicago, New Orleans, California, or Los Angeles. By maximizing both utility and aesthetics, our modular booths give businesses the freedom to modify their exhibit size and design to suit the demands of the event. This gives you a competitive edge.  Understanding your brand's aims and display goals is the first step in our design and production process. We use cutting-edge technology and imaginative design components to produce a booth that makes an impression, whether you're looking for a simple, contemporary style or a more elaborate custom show. To ensure a flawless experience for our clients, we take care of everything from conception and building to on-site installation and deconstruction.  Creating a Statement at Each Trade Show with Our Custom Exhibition Booths Supplier  Working with a Custom Exhibition booth supplier can make all the difference when it comes to making an unforgettable impression at a trade show. In order to guarantee that your booth draws interest from attendees in cities like Las Vegas, Chicago, New Orleans, California, and Los Angeles, we provide firms with customized designs that complement their company image. Our modular solutions are made to be easily customized, providing companies with an affordable method to reuse their booths for several events without sacrificing impact or quality.  https://aarsexhibits.com/custom-booth-design/

More than merely buildings, our unique show booths are immersive spaces that encourage interaction and dialogue. We assist you in developing an interactive experience that distinguishes your company from rivals with elements like dynamic graphics, integrated technology, and flexible layouts.  Through collaboration with a reputable trade show booth designer and builder in the USA and a manufacturer of modular booth design companies, businesses can guarantee they are adequately equipped to make a big impression at every event.

AARS EXHIBITS LLC

401 Ryland St, Suite 200 – A Reno, NV 89502

+14698444545marketing@aarsexhibits.com

[florasearlethirdyear]

FMP: Design Features in Victorian Print. LO1

Easter Week 3

Mark Oatis:

Victorian style is marked by an exuberant and unabashed celebration of ornament that began in England in the early 1800s in the period after the Industrial Revolution.  Letterforms were condensed and extended to outrageous extremes and festooned with all manner of spurs and serifs, replete with exotic dimensional effects. As typesetters used these tools to deliver dramatic “broadside” posters and advertisements to the marketplace, engravers and lettering artists (also called engrossers) devised opulent currency, letterheads, receipts, and official documents, all hand-drawn and imaginatively flourished with consummate artistry.

With such a riot of decoration loose at every turn, sign makers were not to be outdone. The trade hasn’t been the same since.

Mark Oatis' Work:

'Our Colorado location afforded us the opportunity to develop brand campaigns and graphic programs for clients within the region’s historic communities. Victorian styling proved a logical fit.'

Oatis, M. (2020). Exploring the Victorian Graphic Style. [online]. Available from: https://graphics-pro.com/education/exploring-the-victorian-graphic-style/ [Accessed 30th March 2024].

Oatis references to a book called “Atkinson’s Sign Painting”. I managed to find some images online:

Atkinson, Frank H. (1915). "Atkinson" sign painting up to now: a complete manual of the art of sign painting. Chicago: F. J. Drake & company. Retrieved from the Library of Congress. [online]. Available from: https://www.loc.gov/item/15017685/.

Decadence: Consuming Decadence: Advertising and the Art Poster:

Unable to access the full book, but this abstract was interesting:

Chapter 6 looks to the end of the nineteenth century to study the rise of the artistic advertising poster. Posters were mass-produced, disposable, and advertised commodities like cocoa and the circus. But they also starred in major art exhibitions in London and Paris and were attacked for their “decadent,” avant-garde styles. In fact, posters offer surprising insight into the Decadent Movement, which is usually associated with 1890s literary authors like Oscar Wilde and Joris-Karl Huysmans. The chapter shows how decadence manifested in visual media, including the advertising poster. Though decadence typically connotes aristocratic nostalgia, it was in fact reacting to a new, middle-class consumer culture of which it was very much a part.

Teukolsky, R. (2020). Decadence: Consuming Decadence: Advertising and the Art Poster. Picture World: Image, Aesthetics, and Victorian New Media. Oxford Academic. https://doi.org/10.1093/oso/9780198859734.003.0007

Reflection, LO4:

Again, I've seemed to have chosen a very obscure subject to research, because I can't find a single piece within a book or online that explains that theories of design present in Victorian print. From my observations however, it is clear that Victorian design includes both sans and sans serif fonts, flourished with decorative features. In my previous research into circus posters, there is order in the chaos and titles of brands are placed at the top of posters, or in the centre of packaging for example.

[exhibitrentalsblog]

Find Best Exhibition Rental Company for Your Business

Many firms postpone selecting an exhibit rental company until the last minute. Although it is not recommended to wait until the very end, it is acceptable. Trade exhibitions and conventions reside in a hazy realm of marketing, and it is difficult to know what to do at these activities.

People understand what they like and dislike about other trade show booths. However, they frequently struggle to find or design a booth which works for their particular business.

This is where Booth Rentals companies come in. These companies' specialists can assist exhibitors in planning, designing, and executing an outstanding exhibit display.

Thus, for those companies who have waited until the very last minute, here is a fast guide to choose the finest firm to turn to for excellent exhibit rentals.

Let's Have a Conversation

A reputable Trade show booth rental company will communicate well. They should not only be easily accessible via email or phone but they must also have questions for you.

Too many new firms make poor selections concerning display booths and afterwards struggle to comprehend why their shows fail. An ethical supplier would ask a variety of questions to construct a profile tailored to the requirements of each consumer.

A few of the first questions they must ask are, for example, the following:

How frequently will you require exhibit rentals chicago?

Which trade shows are you planning to attend?

What kind of product are you going to promote?

When they have this fundamental information, they can go deeper into your requirements and assist you in developing the ideal design.

The Graphic Specifications

Start ups are infamous for lacking at graphic design. This is not to say that a company has a skilled creative director or Booth Design team; it simply means that what appears excellent on company stationery or even a web page does not necessarily translate well to tradeshow visuals.

In far less than five seconds, show visuals must deliver a message. They must represent your company while also presenting potential clients with a rough understanding of what you offer.

In the end, it is more than just a logo. Every part of the exhibit display must represent your message. It includes furnishings, floors, and even lighting.

The perfect exhibit rental firm will have design experts in addition to graphics consultants to assist you in meeting your advertising objectives.

Visual Illustrations

Representatives from display booths must be able to give you with computer simulations of your proposed exhibit. Your rental and each of its accessories should not be seen for the first time on the display floor.

Rather, it must be a computer model that may be tweaked before making any final booth design selections.

Designers must also be able to offer you a collection of exhibit designs for similar exhibit displays to your own. Actual images of booths in activity at various trade events should be included in this portfolio. Furthermore, you must insist on seeing a live example exhibition.

[vrseo1]

Creative and Innovative Ideas for your Trade Show Booth in Chicago

Creative and Innovative Ideas for your Trade Show Booth in Chicago

Participating in a tradeshow is a vast investment, whether we talk in terms of money or in terms of time. It is a platform that allows you to get connected with your target audience and a place wherein you get a chance to create a long-lasting relationship with existing as well as newbies of the market. To promote your product and want to reach potential customers, then the most significant part…

[aars-45]

How to Create an Engaging Trade Show Exhibition Booth Design in the USA

Prepare to stand out and create an impression among the overwhelmed sea of exhibitors with a unique trade show booth design. Your investment in trade show participation provides you with an excellent opportunity to contact potential clients and raise your brand profile. An aesthetically beautiful trade show exhibit or display design may boost your brand's appeal. However, they cannot be built overnight. Instead, they need meticulous preparation guided by innovative booth design concepts.

Trade shows are a powerful platform for businesses to showcase their products, connect with potential clients, and solidify their brand presence. However, an impactful exhibit design is the key to standing out in a bustling trade show environment. In the USA, where trade shows are vibrant and competitive, a thoughtfully designed exhibit can be the difference between making a lasting impression and blending into the crowd.

A well-designed trade show booth in the USA can be the difference between blending into the background and becoming the highlight of the event. Here's a comprehensive guide to creating a standout exhibit that leaves a memorable impression.

Tailoring Your Exhibit to Captivate the Right Audience

Knowing your audience is critical to designing a custom trade show booth builder in the USA that resonates. Trade show attendees come from diverse industries and cultural backgrounds, each with unique preferences. Research what appeals to your target sector, whether it’s cutting-edge technology for tech enthusiasts or elegant, minimalist displays for corporate clients.

By aligning your trade show displays in the USA with audience expectations, you increase your chances of attracting and retaining visitors. A targeted approach enhances engagement and positions your brand as thoughtful and attuned to market needs.

Focus on Strategic Branding

Your booth should communicate your brand identity at a glance. Utilize consistent branding across all elements, including logos, taglines, and corporate colors. Clear messaging that highlights your brand's unique value is essential. Interactive features like touch screens, VR experiences, and live demonstrations transform your booth into an engaging experience. These features, implemented by a skilled trade show booth builder in the USA, can captivate visitors and leave a lasting impression on your brand.

Optimize Booth Layout and Space Utilization

Whether it’s a compact booth or a large island exhibit, efficient space utilization is critical. Open layouts encourage visitor flow, while designated zones for product displays, meetings, and storage maintain a professional appearance. Engaging a professional trade show booth construction company in the USA ensures your layout is visually appealing and functional. Their expertise can streamline the design and construction process, maximizing the impact of your exhibit.

Invest in Eye-Catching Visuals

In a trade show environment, visuals are your first impression. Use high-resolution graphics, bold colors, and concise messaging to capture attention. For the trade shows in the USA, cities like Las Vegas, Chicago, New Orleans, California, and Los Angeles consider culturally relevant design themes to connect with the audience. Strategic lighting can make your exhibit stand out. Highlight key elements like products or banners with focused lights, and use ambient lighting to create a welcoming atmosphere.

Incorporate Technology for Engagement

Incorporating technology, such as LED screens and video walls, can make your exhibit booth in the USA more dynamic and engaging. These tools effectively showcase product videos, testimonials, and other content that might be difficult to convey through static displays. Interactive features like touchscreens, simulators, or augmented reality elements create memorable experiences. These features in a tech-savvy market like the USA can set your booth apart from competitors.

Ensure Compliance and Accessibility

Trade shows in the USA often have strict guidelines for booth safety, design, and electrical setups. Collaborate with a company offering booth design & construction services in the USA to ensure compliance and avoid any last-minute surprises.

You can make your booth accessible by incorporating ramps, clear pathways, and user-friendly displays. Prioritizing accessibility ensures compliance with regulations and demonstrates your brand's commitment to inclusivity.

Conclusion 

Designing an effective trade show booth in the USA requires a combination of creativity, strategic planning, and professional execution. From tailoring your exhibit to captivate your audience to incorporating cutting-edge technology and ensuring accessibility, every detail plays a role in your success.

For businesses who are looking to make a statement, partnering with an experienced trade show booth builder in the USA can make all the difference. These experts provide end-to-end services, including custom trade show booth design and construction services, ensuring your booth stands out in even the most competitive environments. With the right approach and support, your exhibit can attract the right audience, build meaningful connections, and elevate your brand’s presence in the vibrant world of USA trade shows.

Address 401 Ryland St, Suit 200-A, Reno NV 89502

Contact Number +1 (469) 844-4545

Email ID:-marketing@aarsexhibits.com

[aarsexhibits]

Top 10 Creative Modular Exhibition Stand Design Ideas That Will Give Voice To Your Brand

Modular exhibition designs are appealing and sociable with numerous possibilities to enhance your brand image at events. Safe guard enough space so that it can suit all booth sizes and arrangements, which are in a way flexible. This equally adds an attitude, visibly makes the graphics and lighting elements pop, and clearly says whatever message about the brand you want to get out. Modular shelving and product display units ensure neat and proper arrangement of your products to give the best impression. Further, using social media walls, seating areas, and green accents to your booth not only looks great but also shows the world what your brand stands for and how innovative it is.

Changing the Exhibition Experience with Designer Modular Trade Show Booths  Making an impression is essential for success in the cutthroat world of trade exhibitions. Our area of expertise as designers of modular trade show booths is coming up with creative, adaptable solutions that raise awareness of your business. Our modular display stands are designed to accommodate the varied requirements of companies taking part in events in different cities, such as Chicago, Los Angeles, Las Vegas, New Orleans, and California. We are aware that every trade fair has different difficulties, so we create designs specifically to make your booth stand out in every setting. https://aarsexhibits.com/modular-booth-design/  Modular Display Stands: Versatility and Usability

Our modular exhibition stands are made to be functional and flexible, so businesses can quickly modify their exhibits to fit a variety of areas and layouts. For businesses who exhibit at several trade exhibitions a year, this flexibility is extremely advantageous. Our modular systems can be rearranged to meet your needs, whether you're looking for a small design for a neighborhood gathering in Chicago or a large display for a well-known show in Las Vegas.  Modular kinds of exhibition stalls are good to look at because of the possibility that they can be adopted. They are easy to travel and store because they are quickly to build and disassemble. Our designs enable firms to achieve maximum guest interaction as well as have the company identity look as a unit. More importantly, the ‘systems integration’ of such basic elements such as digital displays, interactive facets and integrated lighting systems offer a better experience. https://aarsexhibits.com/modular-booth-design/  Manufacturer of Modular Exhibition Stands in the USA: Superior Design and Ingenuity  We take great satisfaction in producing top-notch goods that demonstrate our dedication to innovation and quality as one of the top Modular Exhibition Stand Manufacturer in USA. Our skilled team of builders and designers collaborate closely with clients to make sure that the booth perfectly reflects their brand and marketing objectives. We concentrate on developing an interesting environment that draws people in and encourages deep connections from conception to completion.

Having a well-designed booth can have a big impact on your overall success when exhibiting in places like New Orleans, California, or Los Angeles. Not only are our modular display stands visually pleasing, but they are also purposefully made to encourage engagement and dialogue. We assist companies in efficiently communicating their message and creating unforgettable experiences for guests by integrating cutting-edge technology and branding components.  In conclusion, working with a reliable modular exhibition stand manufacturer in the USA and a talented modular trade show booths designer can guarantee that your business stands out at any trade show. No matter where your next exhibition takes you, our skill in designing flexible, captivating booths enables you to leave a memorable impression.

AARS EXHIBITS LLC

401 Ryland St, Suite 200 – A Reno, NV 89502

+14698444545marketing@aarsexhibits.com

[sciencespies]

How the First Sports Bra Got Its Stabilizing Start

https://sciencespies.com/history/how-the-first-sports-bra-got-its-stabilizing-start/

How the First Sports Bra Got Its Stabilizing Start

SMITHSONIANMAG.COM | March 18, 2020, 12:48 p.m.

It was 1977, and Hinda Miller, Lisa Lindahl and Polly Smith were doubled over with raucous laughter. They say their very clothing was in jeopardy.

“We were literally peeing in our pants we were laughing so hard,” chuckles Lindahl. The object of their amusement? Lindahl’s then-husband and his shenanigans with his jock strap.

“He put his jock strap on upside down across his chest, and put it on like a one cup bra,” Smith remembers as the others giggle in the background, “and all of a sudden we looked at him and thought, ‘Hmmm.’”

Frustrated by the bras on the market, the three co-inventors of the sports bra (from left: Polly Smith, Hinda Miller and Lisa Lindahl) made a prototype using a pair of men’s jock straps.

(National Inventors Hall of Fame)

The three told CBS News Radio that they had spent the summer going to a plethora of stores trying on bras. They were looking for comfort in the midst of the jogging craze that struck the nation after the release of incredibly popular book, The Complete Book of Running. If one looks at ads for bras in 1977, one can see there isn’t a lot of construction that would keep a woman’s breasts from bouncing painfully while running. But the jock strap looked like it could work, especially after Lindahl took it from her husband, pulled it over her own head, and pulled the pouch down over her own breast so that it worked like the cup of a brassiere.

“It made sense to me because I said, ‘Oh, that’s something you climb into,’” Smith remembers, seeing through the eyes of the costume designer she was. “It will stretch, it eliminates all the hooks, and it is nice, soft elastic. So, after that, I was on board.”

Miller, who was also a costume designer, says the whole situation was really funny because they knew nothing about bras. “We had no limitations. We didn’t know you couldn’t sew jock straps together because in costume design, creativity is the highest value and you do things out of the box. And as everyone said, that was out of the box,” says Miller.

“It was a joke during a phone call with my sister, who said, ‘What do you wear when you’re running to make you comfortable and make your breasts not bounce uncomfortably?’” Lisa Lindahl recalls

(Jogbra Inc. Collections, Archives Center, NMAH)

The whole project got started because Lindahl and her sister, Victoria Woodrow, were among the many women who took up running (they called it jogging then) in the 1970s, and their brassieres were falling down on the job.

“It was a joke during a phone call with my sister, who said, ‘What do you wear when you’re running to make you comfortable and make your breasts not bounce uncomfortably?’” Lindahl recalls. “She said,’ Why isn’t there a jock strap for women? Ha Ha Ha!’ We both laughed . . . and it’s the same idea for a different part of the anatomy.”

Lindahl says she wasn’t a jock herself, nor was she athletic. But she started running to loose weight in an era where Charlie’s Angels was on television, and women wanted to look like the stars of the show.

“And I kept running because it became really my first spiritual practice. It made me feel good. It made me feel empowered, and I came up with the idea for the bra to solve my own personal problem,” Lindahl says. “And then I thought, If I want this, I bet other women do too.”

But first, they needed to come up with a prototype, and the fabric used to make jock straps was not quite right. The garment needed a firmer fabric and a much firmer elastic. So, Smith went to New York City, bought sample yardage, and made a prototype for Lindahl to try out. Lindahl went running, and Miller ran backwards in front of her, to see if the bra worked.

Prototypes are now in the Smithsonian collections and will go on view in an upcoming exhibition “Picturing Women Inventors.”

(Jogbra Inc. Collections, Archives Center, NMAH)

“I’m going, ‘Oh no that’s really going to inhibit my run,’” Lindahl says, laughing. But she says not only did it work, it felt great. “I thought, ‘This really makes a difference.’ . . . And Hinda said, “It looks like your breasts aren’t moving so much.’ And we knew we had a winner!”

Miller adds that the run taught them a lot. For one thing, she says, you can’t stop the breasts from moving. You can only minimize that. “What we figured out that everyone does now, is we pulled the breasts closer to the central line of gravity,” she says, referring to the plethora of products that followed their lead. “When the breasts go up and down without any support, the Cooper’s ligaments stretch, and that’s not good if you want to breastfeed your baby, or all of us are quite vain and we don’t want things to hang. So, we supported the breast by pulling the breast close to the chest wall.”

“We had no limitations. We didn’t know you couldn’t sew jock straps together because in costume design, creativity is the highest value and you do things out of the box. And as everyone said, that was out of the box,” says Hinda Miller.

(Jogbra Inc. Collections, Archives Center, NMAH)

Smith gave the prototype to Lindahl and went to New York City to mount an off-Broadway play. Miller went to South Carolina to teach costume design. Lindahl formed a corporation and issued shares to the three of them, then sent the garment to Miller. At that time, they were calling it the Jock Bra. Miller showed it to the owner of a small franchise called Phidippides, where the owner’s daughter ran a 5K and offered some suggestions for alterations. Miller hired an unemployed sewing supervisor named Carolyn Morris, who worked out the sizing for what all of the women felt was an athletic garment. But in South Carolina, women didn’t like being called jocks.

“So, I called Lisa, and she said, ‘Well what about Jogbra?’ and that’s how the name came about,” Miller says, adding that her father loaned then $5,000 to get everything started. “Carolyn made 60 dozen bras. I sent half to Lisa, half to myself, and we sold them in these small running stores . . . and that’s how we started our first sales history!”

But there was a lot to learn about the marketing process, even though the Jogbra was so popular they made a profit in their very first year. They say they don’t remember how much. By 1979, they went to their first sporting goods show in Chicago. They had a small booth, and a blow-up photo of a Playboy Bunny wearing the bra. It cost $4 to make, $8 wholesale and $16 retail. Lindahl remembers that there was a line of customers ready to buy it, and a line of sales representatives who wanted to work with them. At the time, she says, they didn’t even know what a ‘rep’ was.

Marketing was at first a challenge with sporting goods stores uncomfortable with selling women’s bras.

(Jogbra Inc. Collections, Archives Center, NMAH)

“I came in from a run one day and my phone was ringing. I answered it and a man said, ‘Y’all looking for reps?’ I went, ‘What’s a rep?’” Lindahl laughs. “There’s this long pause and this lovely gentleman said, ‘Y’all new to the sporting goods industry?’ And I said, ‘Yeah.’”

Lindahl says he spent an hour and a half on the phone with her, explaining how the industry worked, what a trade show was, and what they should and should not do. She hired him on the spot, and the company did so well they sold it 12 years later to Playtex Apparel. They won’t say for how much. Other sales followed, the brand got subsumed by Champion Sportswear and the rest is history.

The “Jogbra Inc. Collection,” including the prototypes, some sketches and early advertising and marketing materials, is held in the Archives Center of the Smithsonian’s National Museum of American History, though it is not currently on display. The three women just did a panel discussion sponsored by the museum’s Lemelson Center for the Study of Invention and Innovation, and they have been inducted this year into the National Inventors Hall of Fame. They will also be featured in the museum’s upcoming exhibition “Picturing Women Inventors.”

But all these years later, with women everywhere sporting Jogbras, Polly Smith has to smile at the fact that she created the very first prototype.

“When I’m in the gym,” Smith says, “and these women are strutting around in it and I’m like, laughing to myself.”

The exhibition “Picturing Women Inventors,” sponsored by the Lemelson Center, is scheduled to go on view May 22, 2020 at the Smithsonian’s National Museum of American History in Washington, D.C. Currently, to support the effort to contain the spread of COVID-19, all Smithsonian museums in Washington, D.C. and in New York City, as well as the National Zoo, are temporarily closed. Check listings for updates.

#History

[exhibitrentalsblog]

Choose Best Design For Your Exhibition Stand

Have you attended a business conference or exhibition? What kind of advertising items did you come across at the Trade show booth? The participating companies employ portable exhibition materials to simply carry themselves from one event to the next. These companies use numerous advertising and design firms to produce unique Booth Rentals designs. These advertisers provide various exhibition exhibits for businesses to present their services and products at the event. They undertake extensive study on the organisation before deciding on the ideal exhibition design for their customers. Modular stands are popular these days; advertisers handle all of the features and specifications of the displays based on the theme and occasion. They are in charge of all parts of developing display items for their clients.

The designer takes into account all variables before deciding on the finest design for the exhibit rentals Chicago; they may convey their image through a movie, folder, or free products. The exhibition exhibits could be planned after determining if they require a permanent or temporary display. These may be simply erected and deconstructed in a few minutes and carried in a storage bag. This would save money on the cost of developing new displays for various items. The display design could assist the company in establishing an image in the industry between its competitors. These may be the attention getters, therefore the investment is worthwhile.

Hiring a skilled designer to build personalised displays would undoubtedly benefit your company. Another key aspect of the exhibit displays is their mobility and simplicity of transportation using a carrying bag. Magnets or pins could be used as a partial fix to attach different visual panels at trade exhibitions. These stands are adaptable and may be readily adjusted, even in confined spaces. These are ideally suited for quick fairs or trade exhibits because they have either far less or significantly more space for exhibition design. These sorts of displays are powerful and solid, and they do not fall easily with a light breeze. Snap-to-lock poles are utilized to show various graphics that meet the needs of the business and the event. The material of these displays matches the appearance of Booth Design. These could include furniture or a storage stand that is widely available or has been specially built by a skilled designer. The size, shape, and other criteria of the exhibiting company determine the bespoke displays.

A professional advertising firm could assist in the creation of the display design. These organisations have considerable understanding of the different possibilities available on the market; they select the displays based on the client’s specifications. Portable exhibition displays allow the company to quickly install and disassemble the booth.

Speak with a certified display consultant and tour a few show houses to check out what they want to offer. Walk inside a store and ‘test the tyres’ to discover if rental exhibits are a good fit for your organisation. Most importantly, do what comes naturally for your specific situation and realise that you have many options!

[ippnoida]

Color-Logic’s partners to feature metallics at North American Print Shows

Print embellishment is difficult to explain. Even printers often grapple with the many print embellishment techniques and processes available. But now, brands, agencies, and graphic designers need to understand the value of print embellishments in the markets they serve. As a result, print trade shows, industry conferences, and user groups are reaching out to brands, agencies, and graphic designers, as well as the printers that serve them, offering the opportunity to see, touch, and even smell what print can offer, from conventional products to direct mail, signage, and packaging.

The need for ICC color management to get corporate colors right remains important, but with print embellishment, the critical area now includes design and production. For this reason, Color-Logic partners with press and printer manufacturers and those who offer paper, coatings, and postpress finishing equipment. These manufacturers show Color-Logic files at trade shows and conferences because the company would never be able to afford a stand of the size and complexity necessary to demonstrate all the possibilities of the Color-Logic process. At shows to be held later this year, Color-Logic capability will be demonstrated by a number of its partners.

Color-Logic’s different products will be shown at various shows

At Americas Print Show 22 in Columbus, Ohio, 17-19 August 2022, the company’s partner DPS (Digital Print Solutions) will show its metallics produced on the Ricoh Pro 7200 series press and Ricoh large-format UV inkjet printers. Also, at the Columbus show, Screen will demonstrate Color-Logic capability on Screen presses.

At Labelexpo Americas 2022 in Chicago, Illinois, 13-15 September 2022, the company partners exhibiting include HP Indigo, Domino, Mark Andy, Screen, and Xeikon. These partners will show metallic labels and related products to the label industry and consumer product companies utilizing metallics to call attention to products on the shelf.

Finally, at Printing United Expo in Las Vegas, 19-21 October 2022, the company partners include Canon, FujiFilm, Heidelberg, Kelly Spicers, Ricoh, Skandacor, Screen, and swissQprint. This show will allow printers and sign makers to see its special effects produced using various printing presses and on an amazing array of substrates.

Discussing the display of metallics and embellishments, the company’s director of Sales and Marketing, Mark Geeves, said, “Color-Logic has become the standard solution for metallic printing, regardless of the printing process or substrate selected. Brands and corporate marketing personnel are specifying Color-Logic in more and more daily applications. This year’s North American printing exhibitions offer myriad opportunities to learn just how simple, consistent, and reproducible metallics have become.”

[deniscollins]

‘Exhibit A’: How McKinsey Got Entangled in a Bribery Case

If you were a Boeing executive desperately searching for titanium for a new plane model, what would you do if a Russian oligarch known to win mining permits by paying bribes, submitted a proposal to mine $500 million titanium annually in India, that listed 8 Indian officials whose influence would be needed to secure the contract: (1) hire the Russian oligarch, (2) not hire the Russian oligarch? Why? What are the ethics underlying your decision?

If you were a McKinsey consultant examining this proposal, would you: (1) simply note that Boeing conduct “character due diligence” on the Russian oligarch, or (2) strongly recommend that the proposal be rejected due to the high likelihood that the Russian oligarch will bribe Indian officials? Why? What are the ethics underlying your decision?

Boeing was in a tight spot. Just as it was preparing to roll out its innovative 787 Dreamliner — the plane that was supposed to lead the aircraft manufacturer into the future — a shortage of strong but lightweight titanium parts threatened production.

With titanium prices rising and delivery dates looming, Boeing knew it needed help, so in 2006 it did what many companies do when faced with vexing problems: It turned to McKinsey & Company, the consulting firm with the golden pedigree, purveyor of “best practices” advice to businesses and governments around the world.

Boeing asked McKinsey to evaluate a proposal, potentially worth $500 million annually, to mine titanium in India through a foreign partnership financed by an influential Ukrainian oligarch.

McKinsey says it advised Boeing of the risks of working with the oligarch and recommended “character due diligence.” Attached to its evaluation was a single PowerPoint slide in which McKinsey described what it said was the potential partner’s strategy for winning mining permits. It included bribing Indian officials.

The partner’s plan, McKinsey noted, was to “respect traditional bureaucratic process including use of bribes.” McKinsey also wrote that the partner had identified eight “key Indian officials” — named in the PowerPoint slide — whose influence was needed for the deal to go through. Nowhere in the slide did McKinsey advise that such a scheme would be illegal or unwise.

McKinsey declined to provide The New York Times with its full report or any evidence that it had objected to the paying of bribes. But the consultancy denied recommending “bribery or other illegal acts.” For his part, the Ukrainian oligarch, Dmitry V. Firtash, denies that he paid or recommended bribes, or had any dealings with McKinsey or knowledge of the document.

The story of McKinsey’s role in the episode has remained hidden from public view for 12 years. Even today the firm’s ultimate recommendation and how its client, Boeing, responded remain something of a mystery, cloaked in the secrecy of grand jury proceedings. But McKinsey’s reference to illegal acts has thrust the firm into a tangled international battle over the extradition of Mr. Firtash, who has been charged in the United States with bribing Indian officials in anticipation of getting titanium for Boeing.

Should he be brought to trial, McKinsey, and the document it produced, stand to play a major role in the outcome — a well of potential embarrassment that underscores the risks that McKinsey and other American consulting firms face as they, and clients like Boeing, do business in countries where ethical standards and practices diverge from those at home.

McKinsey initially refused to confirm that the report even existed. But after learning that The Times had obtained a copy, the firm issued a statement acknowledging that McKinsey employees had indeed written it. Neither McKinsey nor Boeing agreed to an interview.

This account is based on an examination of public and confidential records, as well as interviews in the United States and Europe.

When Boeing went looking for titanium in 2006, it tentatively agreed to buy the metal through a company controlled by Mr. Firtash, who had made billions of dollars brokering gas sales to Ukraine from Russia and former Soviet republics.

The deal did not end well.

The mining venture never materialized, but Mr. Firtash was indicted on charges of directing $18.5 million in bribes to Indian officials for mining permits.

Mr. Firtash was a big catch for the Americans, who saw him as close to the Russian president, Vladimir V. Putin, capable of leading a wavering Ukraine away from a Western economic alliance and into the Kremlin’s camp. In Vienna, where Mr. Firtash was arrested and remains free on a $174 million cash bond, an extradition judge accused American officials of using the prosecution in service of its geopolitical interests.

Neither McKinsey nor Boeing was charged in the case, and Boeing has not been accused of paying bribes. But several employees of the two companies are believed to have testified before a grand jury. Boeing continued to pursue the venture even after being advised that its partner’s plans included paying bribes, records show.

In a recent interview in Vienna, Mr. Firtash said that neither he nor any of his representatives had any connection to the McKinsey document.

“We never worked with McKinsey,” he said. He said he had been unfairly singled out by prosecutors because of false media reports tying him to Mr. Putin, and an unconsummated business deal with Paul Manafort, the former Trump campaign chairman recently convicted of tax violations related to his work in Ukraine.

The Hunt for Titanium

For Boeing, the early 2000s were a time to roll the dice. As its chief competitor, the European consortium Airbus, moved toward bigger planes, Boeing countered with a design that promised better fuel efficiency and easier maintenance: the 787 Dreamliner, a lighter, more durable aircraft with a higher percentage of titanium and composite materials.

As orders flooded in, Boeing executives knew well what was at stake. In an article about the Dreamliner, The M.I.T. Technology Review quoted a manager saying, “If we get it wrong, it’s the end.”

Then Boeing hit a crosswind: an industrywide shortage of fasteners — the seemingly mundane items like nuts, bolts, rivets and washers that literally hold planes together. Thousands were needed for each aircraft, and for the lighter Dreamliner, they had to contain more titanium.

Desperate for new supplies, Boeing latched onto a promising lead. A group of six international businessmen with plentiful financing had offered to mine and process five million to 12 million pounds of the metal annually, much of it for sale to Boeing. The group, Bothli Trade A.G., had already signed a memorandum of understanding for a joint mining venture with the Indian state of Andhra Pradesh.

Environmental concerns arose, and when a land survey was conducted on the proposed mining site, residents “reacted violently,” according to government records.

But Boeing faced a more basic question: Should it even be doing business with this group — largely little-known figures from India, Sri Lanka and Hungary? The exception was the leader and leading financier, Mr. Firtash, who had expertise as the owner of titanium processing plants in Ukraine.

This was the business plan that McKinsey was brought in to assess, the plan that its report described as including the paying of bribes.

Ultimately, the deal fell apart. Boeing found other sources of titanium and McKinsey continued to advise the company on the supply chain. But McKinsey’s report on India would remain buried until it came to light years later in a legal storm.

The Fight to Extradite

In June 2013, a federal grand jury in Chicago secretly indicted Mr. Firtash and five others, including an Indian official, on bribery charges. Still, it would be nine months before Mr. Firtash was taken into custody, where he remained for a little more than a week until a Russian billionaire, Vasily Anisimov, posted his $174 million bond. Mr. Anisimov is an associate of Mr. Putin’s friend Arkady Rotenberg.

So began a highly unusual four-year tug of war between two allies — the United States and Austria. Extradition requests between the United States and other Western nations are almost never rejected, said Lanny J. Davis, one of Mr. Firtash’s lawyers and a former special counsel to President Bill Clinton.

This extradition case would play out differently.

In August 2014, five months after Mr. Firtash’s arrest, a document unexpectedly arrived via email and Federal Express at the Austrian Ministry of Justice in Vienna. It would raise profound questions about the direction of the case.

To American prosecutors, it was known simply as “Exhibit A.” A single PowerPoint slide, written in 2006 and attached to a much longer evaluation of the India mining venture, it laid out the alleged bribery scheme.

The slide stated that Mr. Firtash’s group, Bothli Trade, “has identified key Indian officials and has crafted a strategy to gain their influences.” That strategy included investing in infrastructure and jobs and respecting the traditional use of bribes. Those key officials were named, along with their positions. A footnote attributed this information to Bothli’s business plan and interviews with unidentified individuals.

Exhibit A couldn’t have come at a better time for the prosecutors. Their extradition case appeared to be falling short, dependent largely on unidentified witnesses, records that purportedly showed bribe money disguised as legitimate business transactions and meetings between Boeing officials and members of Mr. Firtash’s group. The Austrian judge wasn’t buying it.

If American officials wanted to try Mr. Firtash in Chicago, the judge said, more evidence of criminal conduct was needed, including the names of cooperating witnesses and what they were expected to say. The Americans refused, saying that to identify them would put their lives at risk, since Mr. Firtash was “associated with an upper-echelon member of the Russian mafia, Semion Mogilevich.” Mr. Firtash adamantly denies having had any business relationship with Mr. Mogilevich.

That was when prosecutors discovered Exhibit A in Boeing’s files. Rarely does someone put in writing the need for bribes. Yet now, more than a year after the indictment, prosecutors had a document that they called “very clear proof” that Mr. Firtash’s enterprise had advised Boeing “of the plan to bribe Indian public officials, which was already underway.”

A Vital Piece of Information

The Austrian judge, Christoph Bauer, had more questions.

Why, he wondered, had prosecutors waited so long after the indictment to arrest Mr. Firtash? He was not hiding, the judge said, adding that American officials should have known that Mr. Firtash had visited France, Germany and Switzerland and made a very public appearance when he ceremoniously opened the London Stock Exchange one day in October 2013.

And then there was the curious timing of the Americans’ pursuit of Mr. Firtash, which the judge suspected was linked to his influence in Ukrainian politics, especially his help in electing the president, Viktor F. Yanukovych, in 2010.

Three years later, Mr. Yanukovych was wavering over whether to sign an economic agreement with the European Union or to align with Russia. He also faced re-election.

As soon as it became clear that Mr. Yanukovych, under pressure from Russia, was reconsidering signing the European Union agreement, the judge pointed out, an American delegation traveled to Kiev to bring him in line.

Facing the prospect that Mr. Firtash might sway Mr. Yanukovych and use his connections to help him remain in power, the United States asked Austria to arrest the oligarch, the judge said.

Indeed, documents show that in the fall of 2013, Austrian authorities had received an “urgent message” from American prosecutors: Mr. Firtash was expected in Vienna on Nov. 4. Arrest him.

Then, a few days before the planned arrest, the documents show, came another urgent message: “As part of a larger strategy, U.S. authorities have determined we need to pass up this opportunity.” No arrest. No explanation of the larger strategy.

According to Judge Bauer, though, that was when Mr. Yanukovych appeared to be rejecting Russia. But when the president turned back toward Russia five months later, the Americans renewed the request and Mr. Firtash was taken into custody.

Mr. Yanukovych was ousted in February 2014 amid violent protests. He now lives in Russia.

To the surprise of American officials, the judge denied extradition on the grounds that the request was politically motivated, whether or not Mr. Firtash was “sufficiently suspected” of breaking the law.

The United States appealed, and last year a higher Austrian court overturned Judge Bauer’s ruling. That decision is now under final review.

But, Mr. Firtash’s lawyers point out, the Americans did not share a vital piece of information with the Austrian courts: After the prosecutors spent months insisting that Exhibit A proved that the oligarch had recommended bribes, it emerged in the United States that the document had in fact been written by consultants from McKinsey.

In response to questions from The Times, Dan Webb, one of Mr. Firtash’s lawyers and a former United States attorney in Chicago, said his client had nothing to do “with the creation or presentation of the PowerPoint slide proposing bribery and used by U.S. prosecutors to support extradition of Firtash.” He accused prosecutors of falsely telling Austrian officials that the slide constituted “clear proof” that Mr. Firtash was behind the bribery scheme, adding that “U.S. prosecutors never withdrew their false statement.”

The United States attorney’s office in Chicago did not respond to messages seeking comment.

While McKinsey declined to provide its full report to The Times, it said it contained a section “noting unique risks that an association with Firtash would pose.” The firm said it was cooperating with the Justice Department and was not the focus of the investigation.

For its part, Boeing said in a statement that it had cooperated with the Justice Department and was “not accused of any wrongdoing.”

[houseofvans]

ART SCHOOL | HYDEON (Brooklyn, NY)

Visual artist and designer Ian Fergurson aka HYDEON is known for his simple monochromatic black and white works, often featuring old gothic buildings, Colonial style witches, and eye catching installations and murals. Not only one thing, Ferguson was most recently employed as a silk screen printer an wallpaper company, until his works were purchased by a private collector in the summer of 2017, launching his art career.   We’re really excited to chat with Ian about his art journey, his works and processes, as well as a mural he completed on the 69th floor of 4 World Trade Building. 

Photographs courtesy of the artist. 

Can you tell folks a little about yourself? We’re always curious about artist handles, sometimes there is a good story behind it, just curious what’s the significance of @hydeon? My name is Ian Ferguson. I’m a visual artist and designer living and working in Brooklyn, NY. I work out of my home studio. I’ve been publishing my work under the name Hydeon for about 15 years now. The name Hydeon is partially derived from the avant-garde animated series Æon Flux which aired on MTV in the 90’s. Eon Flux became a nickname I had in Middle School. My friends at the time would call me Flox or Eon or both. Years later when I was in college studying graphic design In the early-mid 2000’s I wanted to have an alias to sign my work under as a way to create my own unique identity and branding. I used the Eon part from my nickname in middle school and added the Hyd part in front of it. It can be pronounced two different ways, It can be like “Hid-Ian”, or “Hide-Ian”. The idea is that my own name is hidden within the alias.

When did you first get into drawing, and what were you drawn too? How did your early interest evolve into something more? I grew up in a family of artists in San Diego, CA. I was born in 1985. My mom had me drawing very early before I could hold a pencil on my own. She would hold my hand with the pencil or brush and help me make drawings and paintings. I must have been 2 years old maybe when she started teaching me, I’m not entirely sure. My earliest memory of creative inspiration that really spoke to me was seeing the work of M.C. Escher. I was absolutely obsessed with his work as a child. One of my first ever art exhibits I ever saw was an M.C. Escher exhibit at the San Diego Museum of Art. All throughout my youth I was always making art. I was obsessed with drawing and how it would make me feel. It always seemed to calm me down and I was eventually able to discover a form of meditation through it. I grew up skateboarding as well, wearing Vans, hiking and going to the beach, classic Southern California activities. Through skateboarding my influences in art and music evolved. The drawings and paintings I grew up making would eventually evolve into designing posters for shows. I think thats where I got the initial start into my career. Everything seemed to stem from making the posters. My first ever art show was a group show on skateboard decks in 2003 at King Cassius Gallery in San Diego.

Having attended Art Institute of California, San Diego, what was your experience with art school, and what was your experience after art school as an artist? Did you find the transition difficult, challenging, easy, and/or just totally off the rails? My experience at AI-SD overall was positive. I met some amazing friends there and that was the best part of it. I studied graphic design so almost everything I did in college involved a computer. Once I figured out the Adobe programs I just wanted to get through school and do my own thing. 

My career transition after college was very textured and difficult. I had moved to Seattle in 2006 right after school to explore the mountains, forests, music, and art scene there. I was hoping to land a design job up there with my new degree, but It never really panned out and the school couldn’t really help much with jobs because I was out of state. I ended up working mostly at a thrift store and would just do art and music on the side. After several years in Seattle I had a crazy mental breakdown at the thrift store I was working at and shortly after that I got some help and was diagnosed with bi-polar disorder. I fled back to San Diego for a few months to get some sun and just chill out at home. During that period I worked at an art store in downtown San Diego for about 6 months. 

After that I felt a strong magnetic pull to move to Chicago and explore the architecture, art, and music scene there. I figured I would have more opportunity in a bigger city and I knew I wanted to live outside of California. I saved up money at the art store and moved to Chicago. I tried to get a design job there, but It wasn’t working out so I quickly ended up working as a full time cashier at a grocery store. I did that for a while until I completely burned out on the register and they fired me. I was able to get unemployment, so I took advantage of it and hustled my art as hard as a could with the time I had. After that I worked a weird retail shoe stocking job, worked at a fast food chain, and did bike messaging in the loop. I basically took whatever job I could get to support myself on a basic level and then just hustled my art and design stuff as much as possible on the side. I started doing allot of shows and after a while I had built up a little success in Chicago but It wasn’t until I moved to NYC in 2014 that everything really changed and I started having significant success with my work. 

Often times artists are not only ONE thing, each juggles art and or is making a real effort to hustle at it? How do you balance art and life? What is your other hustle and how does that factor into what you do? Good question. As I mentioned in the previous question I had many different types of jobs I would do to support myself so I could do my art. When I moved to NYC in 2014 I landed a job working as a silk screen printer for Flavor Paper, an amazing wallpaper company in collaboration with the Warhol foundation. This was the first real art job I’ve ever got and the best job I have ever had. I worked there for about two and a half years full time making hand silk screen wallpaper and then hustling my art on the side. 

It wasn’t until just this past summer of 2017 that I had a career breakthrough with my work. I sold a giant painting to a private collector in Washington D.C. that had discovered me on Instagram. This was the sale that changed everything for me. I was able to quit my job at Flavor Paper and work entirely for myself. I work every single day for myself now. It’s the most gratifying feeling. It feels more than a full time job, it’s a full time commitment and a lifestyle. I’m always working. Aside from doing drawings and paintings for gallery shows I do commission work involving anything from murals to branding design and illustration work. I’ve also been collaborating with Brazilian fashion brand 1994. and an NYC based fashion brand The Very Warm. Flavor Paper has also released my first wallpaper pattern “Brownstoner” which has been a great success.

How would you describe the black-and-white works you create? Amongst the various things you illustrate, buildings and old style victorian structures play a role. How did this come about? I became fascinated with old world gothic architecture and the victorian era around 2009 when I first left the west coast and visited Chicago and New York for the first time. Seeing the brownstones and old gothic buildings in both cities really impacted me in a significant way. I fell in love with these types of buildings. They have a romantic historical quality to them that makes me feel transported back in time to another world. I feel a deep connection of energy in them and it makes me feel good, its a beautiful feeling. I had never really seen buildings like this before I came out to these cities. I have always done black and white work, but started working exclusively in black and white about a year ago. I felt like I needed a break from color for a while to just focus on the simplicity of monochromatic work. I love the quality of black and white and the versatility of it. You can put a black and white piece in almost any home or environment and it will look good. Black and white doesn’t fight any other colors, its its own thing. I’ve recently been doing color work again and loving it, but will always keep the black and white pieces going.

Do you keep a sketchbook for ideas or do you find yourself just sitting down, hitting the paper off to the races, so to speak? Sometimes and it’s a little bit of both! I keep a few different sketchbooks of various sizes. I like to go to cafes and parks and chill and sketch out ideas when I have them. I ride my bike everywhere and find allot of inspiration while riding the bike or running. I get allot of inspiration from my environment and life experience so I like to wait for the inspiration to hit me and then act on it with the sketchbook. Often times I use basic computer printer paper to sketch out final ideas before they go to nice paper, canvas, or wood panel.

Who were some of your artistic influences? Some of my absolute favorite artists and influencers are: Marcel Dzama, Thomas Campbell, Tim Kinsella, Cleon Peterson, M.C. Escher, Mamma Anderson, Henry Darger, Ed Templeton, Toulouse Lautrec, Andrea Joyce Heimer, Pitseolak, Egon Schiele, Danny Fox, and More..

What are your top 5 art materials to work with? Faber-Castell PITT artist pens Ticonderoga HB #2 pencils Bic Black Ballpoint Pen Montana Paint markers OR Molotow Paint markers (both are great!) Golden Acrylics

You recently installed your work at 4 World Trade Center as well as created a mural in the East Village? How did this project come about? What was the best part of the overall experience? The World Trade Center mural happened through my good friend Joohee Park AKA Stickymonger. We both show at this gallery in the financial district of Manhattan called World Trade Gallery, which is a gallery affiliated with the WTC. 

The gallery had access to the 69th floor of 4 World Trade and asked a number of artists to do murals on the floor. Stickymonger was really the catalyst for me getting into the tower. She’s an amazing artist and a very good friend of mine. The experience working in the tower was absolutely amazing and beautiful. There were several nights where I got to work up there entirely alone on the 69th floor. It was just me and my music and jamming away on my mural. The experience was ethereal seeing the whole city glowing from above with 360 degree views. I felt like I was on top of the world and the mural  came out fantastic. I did a black and white architectural motif of New York City with the Hudson River as the floor and the Palisades on the other wall. 

My mural covered an entire corridor of the Woman’s bathroom. It was one of the only spaces left for a mural and no one wanted it, so I jumped on it! I loved the whole experience and everyone took good care of me throughout the process. I met some amazing people through that project, one of which was curator Joshua B. Geyer who eventually asked me to do the mural in the East Village which was apart of the Centre-Fuge Public Art Project.

What would your dream collaboration be like? Oh wow! I have allot of ideas for this one, but I would love to do a collaborative drawing with Marcel Dzama sometime.

What are your favorite Vans? The Sk8-Hi all the way!

What advice would you give someone thinking about art as a career? Really dive deep within yourself and make sure you love doing it first. Then decide if you’re willing to make the full commitment. Consider it a lifetime investment and learn to trust and believe in yourself against all odds. Be ready and willing to take big risks at any given moment. Always be prepared to take criticism of all sorts, good or bad. Know that a career in art takes allot of time, allot of hard work, and a 100% commitment and belief in yourself. Be willing to network and expose yourself to the art world. Explore as many galleries/museums as possible. Always do your absolute best work, put everything you have into it, experiment, take chances, and never give up. Celebrate every success no matter how big or small and eventually if you work hard enough and you believe in yourself, you will be able to achieve your goals. Anything is possible.

What are you looking forward to the rest of this year and beginning of next? For the remainder of 2017 I’ll be working on large scale works in color on paper and canvas. I’m going camping soon with my family in Joshua Tree where I hope to discover some fresh insight and inspiration. I’ll be showing new work at Spoke Art NYC in March 2018 for a really amazing group show. I have a few other things lined up but thats about it for now.

Who is an artist you’d like to see on Art School one day? Lala Abaddon !

Follow Hydeon: Instagram  |  Vimeo  |  Website

[aars-45]

Top 10 Creative Modular Exhibition Stand Design Ideas That Will Give Voice To Your Brand

Modular exhibition designs are appealing and sociable with numerous possibilities to enhance your brand image at events. Safe guard enough space so that it can suit all booth sizes and arrangements, which are in a way flexible. This equally adds an attitude, visibly makes the graphics and lighting elements pop, and clearly says whatever message about the brand you want to get out. Modular shelving and product display units ensure neat and proper arrangement of your products to give the best impression. Further, using social media walls, seating areas, and green accents to your booth not only looks great but also shows the world what your brand stands for and how innovative it is.

Changing the Exhibition Experience with Designer Modular Trade Show Booths Making an impression is essential for success in the cutthroat world of trade exhibitions. Our area of expertise as designers of modular trade show booths is coming up with creative, adaptable solutions that raise awareness of your business. Our modular display stands are designed to accommodate the varied requirements of companies taking part in events in different cities, such as Chicago, Los Angeles, Las Vegas, New Orleans, and California. We are aware that every trade fair has different difficulties, so we create designs specifically to make your booth stand out in every setting. Modular Display Stands: Versatility and Usability

Our modular exhibition stands are made to be functional and flexible, so businesses can quickly modify their exhibits to fit a variety of areas and layouts. For businesses who exhibit at several trade exhibitions a year, this flexibility is extremely advantageous. Our modular systems can be rearranged to meet your needs, whether you're looking for a small design for a neighborhood gathering in Chicago or a large display for a well-known show in Las Vegas. Modular kinds of exhibition stalls are good to look at because of the possibility that they can be adopted. They are easy to travel and store because they are quickly to build and disassemble. Our designs enable firms to achieve maximum guest interaction as well as have the company identity look as a unit. More importantly, the ‘systems integration’ of such basic elements such as digital displays, interactive facets and integrated lighting systems offer a better experience. Manufacturer of Modular Exhibition Stands in the USA: Superior Design and Ingenuity We take great satisfaction in producing top-notch goods that demonstrate our dedication to innovation and quality as one of the top Modular Exhibition Stand Manufacturer in USA. Our skilled team of builders and designers collaborate closely with clients to make sure that the booth perfectly reflects their brand and marketing objectives. We concentrate on developing an interesting environment that draws people in and encourages deep connections from conception to completion.

Having a well-designed booth can have a big impact on your overall success when exhibiting in places like New Orleans, California, or Los Angeles. Not only are our modular display stands visually pleasing, but they are also purposefully made to encourage engagement and dialogue. We assist companies in efficiently communicating their message and creating unforgettable experiences for guests by integrating cutting-edge technology and branding components. In conclusion, working with a reliable modular exhibition stand manufacturer in the USA and a talented modular trade show booths designer can guarantee that your business stands out at any trade show. No matter where your next exhibition takes you, our skill in designing flexible, captivating booths enables you to leave a memorable impression.

[aarsexhibits]

5 Custom Exhibition Planning Tips To Ensure A Successful Trade Show - Aars Exhibits LLC

Thinking about getting into the busy world of trade shows? They’re a great chance for businesses to show off their best products, connect with others in the industry, and attract potential clients. But to stand out, you need a smart plan.

From creating a standout exhibition stand to following up effectively afterward, careful planning is key to success. Exhibitions and trade shows are big events where people showcase their achievements in areas like business, science, technology, culture, and art. They’ve been an important part of B2B marketing for a long time. In the past, trade shows were the main way for potential customers to see the latest products.

Planning a trade show is crucial and requires clear goals backed by a solid strategy. To assist you, AARS asaCustom Exhibition Booth Design Company in USA has created five key steps to help you develop an effective plan for achieving success at your next trade fair whether it's in Las Vegas, Chicago, New Orleans, California, or Los Angeles Define your objective It’s normal to sometimes forget our goals, but setting clear objectives is important for successful trade show planning. While we often take a general approach, each business has specific goals for each exhibition, and the rest of the planning depends on those goals.

For example, if you’re launching a new product or service, make sure your exhibition stand has enough space for conversations with potential customers. If your goal is to network and grow your brand, your space should be filled with eye-catching graphics, business cards, product catalogs, and other promotional materials to help you build recognition and expand your business.

Create a Flexible Budget

Once you’ve set your goals, it’s time to create a flexible budget. Start by understanding your operational costs and keeping a detailed record of everything. Consider the following:

Booth Size: What size will your stand be?

Display Needs: What type of display does your business require?

Staffing: How many staff members will you need?

Setup Costs: What are the requirements for setting up your stand?

Shipping Costs: How much will it cost to ship your stand and any accessories?

On-Show Services: What expenses will you incur during the event?

Dismantling: What are the costs of taking down your stand?

Conduct Audience Research and Train Your Staff

Next, it’s essential to understand your audience for the upcoming trade fair. It’s not just about selecting the right event; you need to know who will be attending. Exhibitions attract a diverse crowd—some attendees may be C-suite executives, while others could be students or decision-makers looking to make purchases or collaborations.

To effectively target your audience, conduct thorough research using past attendance records to learn about their interests and needs. Once you have this information, it's crucial to train your staff well. Equip them with the skills to engage attendees warmly and ensure they know the key talking points to generate leads effectively. With a well-prepared team, you can create a memorable experience for your potential clients and customers.

Make Your Booth Welcoming

Creating a warm and inviting atmosphere is crucial when planning your booth. While your sales staff play a key role in this, a well-designed exhibition stand rental can also contribute significantly. Custom Trade Show Booth Builder can help adjust and optimize the space to accommodate more visitors while maintaining a friendly vibe.

A thoughtfully designed booth enhances your sales team’s efforts in engaging attendees and fostering a welcoming environment. By ensuring your stand feels inviting, you encourage more meaningful interactions and create a positive experience for everyone who visits.

Design an Eye-Catching Booth

Choose a Custom Trade Show Booth Design Company that will make your brand’s vision and mission, making it stand out in the crowd. It's essential to create a unique and engaging experience for your clients and customers to outshine your competitors.

With AI becoming a major trend in the exhibition industry, consider incorporating immersive elements into your booth. Popular ideas include 3D graphics, projector-based banners, chatbot assistants, and even robots to welcome visitors. Additionally, using virtual reality (VR) can elevate your exhibition experience. You can captivate your audience with interactive presentations of your products and services.

Don’t forget to include comfortable furniture to create spaces for meaningful conversations with potential attendees. This will enhance your brand’s presence and facilitate discussions about your offerings.

Teaming up with a reputable Custom Exhibition Booth Design Company in USA is essential for a successful trade show in Las Vegas, Chicago, New Orleans, California, or Los Angeles. A good builder will handle every aspect of your booth, from design and manufacturing to logistics, installation, and dismantling. This significantly reduces your workload and makes your booth of high quality. By working with professionals, you can focus on engaging with attendees while they take care of the details.

Simplify Your Trade Show Experience with AARS

We know that managing all the details for an exhibition stand can feel overwhelming, especially with your existing responsibilities. Creating a stand that leaves a lasting impression is a big task. That’s where Europe’s leading Custom Trade Show Booth Builder, comes in as your one-stop solution for all your exhibition needs. https://aarsexhibits.com/custom-booth-design/ Our top priority is to ensure timely delivery of your displays, helping you avoid any last-minute hassles. We craft exceptional exhibition stands at our warehouse and understand the importance of collaboration at trade fairs. Our experienced project management team is also available to provide on-site audiovisual and tech support, ensuring you feel confident and well-supported during your event.

AARS EXHIBITS LLC

401 Ryland St, Suite 200 – A Reno, NV 89502

+14698444545

marketing@aarsexhibits.com

[togachipblog]

The Fusion of Fun and Nutrition

I recently attended that the Snacks and Sweets & Snacks Expo at the enormous McCormick Place Convention Center in Chicago.  The Expo was sponsored by the National Confectionary Association and features global candy and snack companies.  My guesstimate is that 20-25% of the exhibitors were in the snack food field with the residual majority This is the place where manufacturers sell their products to a variety of buyers including grocery chains, convenience stores, amusement parks and other large retailers.  Rather than interfere with the exhibitor's’ opportunity to sell their products during the expo, I introduced myself to the chip exhibitors, we exchanged contact information, and then agreed to do follow up interviews.  I met many interesting people, some with unusual stories about them or their snack food companies and I look forward to sharing them with you over the coming weeks and months.  This post is the result of the inaugural interview.  

As people are now more on the move than ever, many are grabbing meals on the go and a growing number substituting nutrition bars and other snacks for meals. I learned that over 94% of people snack at least once/day!  This post will offer an alternative that is both enjoyable to eat while providing nutritional benefits.

Dustin Finkel is the Founder and CEO of Ancient inGRAINed Snack Co that is based in Boulder Colorado.  

He is also an Adjunct Professor at the University of Colorado, teaching Marketing, Strategy, and Business Management.  Dustin began his career as an investment banker.  He has worked for a variety of both large and small companies, including some very large food companies such as Kellogg and General Mills and other well-known brands like Mrs. Fields Cookies.    

Dustin has been at the forefront of the health and nutrition wave.  While at General Mills, he was involved in creating the first national gluten-free cereal, Chex.  Dustin later worked for WhiteWave Foods, a company that produces Silk soy milk, Horizon Organic, and other health-forward brands.  

"People like to snack and food is a joyful experience," Dustin told me. The health and nutrition trend in some ways had eliminated the excitement derived from snacking, and Dustin was determined to bring it back.  His goal was to produce a snack that is "good- for- you, not just better-for-you."  Dustin wanted to take away the guilt from eating snacks, by focusing on providing natural and health benefits while still yielding true indulgence.  

Dustin's Linked In bio elaborates on his goal as follows:

We believe there never needs to be a compromise between taste, health, sustainability and, of course, fun!

Kapopsnacks.com further expands on this, stating:

Get more out of snack time.

Ka-Pop never forgets its true snack mission: always be tasty, nutritious and satisfying. With a delicious, slightly nuttier taste, ancient grain powered Ka-Pop is where fun and nutrition collide. Save your snack time from boring “good for you” snacks that don’t deliver on taste. Replace those empty calories with protein, fiber, omega-3s, potassium, and vitamins – Pow! Take that ordinary snacks!

Dustin himself is very into health and fitness and is a CrossFit trainer and nutrition consultant.  One of his motivations in designing this product was to expose his young children to healthy foods.  Dustin became aware of ancient grants from his Paleo diet, further described in the following link: https://thepaleodiet.com/what-to-eat-on-the-paleo-diet-paul-vandyken/.  His company's website, Kapopsnacks.com, details ancient grains as follows:

Nature’s original super food

Ancient grains are whole grains that have been passed down through thousands of years without any of the selective crossbreeding, genetic modifications, or hybridization of modern wheat, corn, and rice. As a result, these grains have all the nutrients nature intended. They are loaded with the vitamins and minerals that fuel your body, packing a punch with magnesium and potassium, iron, and vitamin B and E. Ancient grains even provide you with essentials like fiber and antioxidants!

Not only do ancient grains retain the nutritious elements, but they are also one of the best ingredients for soil biodiversity and agriculture regeneration.  The company's web-site also notes that Leonardo Da Vinci kept ancient grains in his pantry.  

During his free time, Dustin began experimenting on his kitchen stove with different formats.  He cooked the grains, popped them, and even made them into pancakes.  He understood that these ancient grains were flavor carriers that would be very tasty if the proper ingredients were used and a product was made in the right format.  Dustin tried different flavors and when he felt he was on the verge of a breakthrough, tested the concept by bringing a zip-lock bag to head buyers at Whole Foods and other companies.  With their encouragement, and having identified a gap in the market for what he describes as "a healthy snack you can trust with no crap that tastes great," he left his job as CEO of a national bar business to pursue making a commercial snack using ancient grains his full time job.  Dustin created the product around November 2016, formalized the company in April 2017, and officially launched the product in April 2018.  During this one-and-a-half-year period, he did his R&D, secured the right ingredients and raised money.  The initial feedback from demos at local grocers and trade show exhibits has been incredibly positive.  See the photos of Dustin doing an exhibit as well as the photos of his company's bags and logo.  

One of the main ancient grains used is Sorghum.  The Kapopsnacks.com web-site describes it as follows:

Sorghum, is a whole grain originating from Africa, with roots going back thousands of years and currently grown in the United States. Sorghum is the fifth most harvested grain in the world and the United States is the number one grower globally. Sorghum is one of few grains with an edible husk, which helps it retain many of the nutrients that are removed in other grains. The best part of Sorghum, it tastes great too!

Sorghum is high in potassium, naturally gluten-free, an excellent source of fiber, and rich in health-promoting elements and minerals.  The company's fact sheet claims the following health benefits:  Gluten Free, Non-GMO, Vegan, and Top 12 Allergen Free. Watch this video about Sorghum:

Interestingly, Sorghum was introduced to the US by Founding Father Benjamin Franklin.  

Even though the name of the company is "Ancient inGRAINed Snack Co," the brand name for the product is "Ka-P! Snacks."  The use of the different names provides flexibility to offer additional products.  This snack comes in the form of Popped Chips in the following four flavors: Rosemary Garlic, Salt & Vinegar, Dairy-Free Cheddar, and Olive Oil & Sea Salt.  The ancient grains are pressure-popped and then seasoned.  

Enjoy Anthony Newley sing his version of Pop Goes the Weasel.

The Toga Chip Guy