#this photoshoot was for an excellent article (linked above)

[mizgnomer]

David Tennant and Cush Jumbo

Photographed at the Donmar rehearsal rooms by Alex Lake for the Observer in November 2023

with some photos thanks to the David Tennant Asylum

[young58kappel-blog]

Shamed By Wedding Photographer At Engagement Shoot

San Diego professional photographer, Cary Pennington supplies photography for weddings, portraits, professional headshots and serves San Diego, Rancho Santa Fe, Solana Beach, Del Mar, La Jolla, Encinitas, Orange County and Los Angeles, 2017 all rights scheduled. The professional photographers have currently bought all of the products they will require for your wedding event, paid second shooters, assistants, purchased travel, hung out in conferences with you, planned timelines, booked your date, and denied other wedding events for that date- loosing out on countless dollars in income. How it works is that the knowledgeable photographer will quote the client ₤ 600- ₤ 1000. I like wedding events since I get to witness filled with loving, pleased, and grateful minutes in between couples, between family and friends. Do not count out an Individual who is not noted as a Professional Wedding Event Photographer. Choose what type of package you desire from the beginning and stick with it. Excellent wedding event photographers will be very in advance with what they are charging you. Thank-you for sharing Lauren and sorry to hear of your experience ... regretfully it is not the first time we have actually heard it or seen it. This is frequently why couples look at having Rock-The-Dress (Trash-The-Dress without always trashing the dress) as a method to have additional photos in their collection. Does your photographer understand ways to keep things on time throughout the day? The Professional photographer will own the copyright rights in all images developed and shall have the exclusive right to make reproductions. " Blatantly steals cash from you all while holding your pictures ransom," a user named Andrew composed in an evaluation of the Moldovans' wedding event shoot. A lot of photo and video specialists base part of their charges on travel time to, from and between locations, however, if asked, will frequently approve discounts if you're having your wedding and reception in the exact same place, or if your websites are close to one another. Excellent article on an important subject for photographers and small business owners. Basic wedding event picture bundles under $500 may consist of 1-4 hours of protection by one photographer, evidence in an online or difficult cover album, and a minimal number of prints or printable images on a CD or DVD. I LIKE being at the Salt Lake Temple as it was where I was sealed myself, and to my 3 fantastic little young boys. Start by thinking of what sort of wedding photos you enjoy to take a look at. Do you like the idea of having beautiful wedding event photos that could pass for fine art? Likewise for Canadians (most likely), if the contract states that the customer will appoint the copyright back to the professional photographer in exchange for a lower up-front rate, then that's what will take place. Professional photographer will not be held accountable for compromised occasion coverage due to disturbance from other celebrations, consisting of late arrivals by members of the wedding event celebration or their guests. Alon David photography Studio offers Wedding event Photography WorldWide services in areas all around the world including: San Diego, La Jolla, Carlsbad, Los Angeles, San Clemente, Cabos San Lucas Mexico, Hawaii, Orange County, Irvine, San Francisco, New York, Chula Vista Jewish Wedding Photography in San Diego and Los Angeles Wedding event Professional photographer Contact us for more information about wedding photography in San Diego or for your location wedding and worldwide weddings. The Wedding photography San Diego is the kind of wedding event photography that not only catches the images and the moods, however it likewise catches the deep conventional worths as well.

I have on a number of occasions taken photos at wedding events, and was provided compliments that some of my pictures were better than exactly what the pros shot. While some will have basic rates, oftentimes the nj wedding event photographer will enable you to negotiate their services. Besides photos of people, photos of inanimate items are also taken at wedding events. In this installment we will be covering: Concerns to Ask Your Photographer. Engagement images aren't as extravagant as your wedding event photos so do not stress about setting up a pricey photoshoot if you don't have the means. Let us catch every precious among those wedding memories throughout your day. Wedding dates in late spring, summer season, or early fall are frequently scheduled solid lots of months ahead of time for quality photographers.

So we connected to wedding professional photographer Alisha Siegel to obtain the questions she believes every client should ask before they book with her Here's exactly what she needed to say. Months back ago in a post one photographer said you should shoot as lots of wedding events as you might totally free to obtain the experience. There are 2 professional photographers who both have a wedding event photography bundle that cost $4,000. The ideas above for an effective wedding event professional photographer agreement are just a start. For now, though, let's continue being the type of professional photographers we would want to hire ourselves, and hope that the professional photographers hiding behind non-disparagement provisions keep driving business our way. If a photographers images suck, but they are costly- don't employ them. I'm proudly based with Washington DC Wedding professional photographers, however offered for commission at any destination. link You need to feel comfortable welcoming the professional photographer "backstage." As a wedding photographer, I frequently get invited to see the most intimate parts of the big day that are typically not noticeable to most visitors and even household. Add those into the agreement to offer clearness if you offer extra services for your wedding event customers. We like our Friday night date nights, turning strangers into buddies, discovering terrific restaurants, exploring brand-new communities, our two Maine Coons, and great time with family and friends. In this blog, we'll look specifically at questions you can ask your clients through surveys to generate material for wedding event blogs. For simply $500 more, an additional photographer would take pictures, potentially doubling the number of images you'll ultimately get. Keep in mind, your pictures will be among the most enduring aspects of your wedding event - you'll wish to make sure you find the ideal photographer to catch those valuable memories for you. Unveiled Wedding Photography is among San Diego's the majority of extremely sought after shop wedding studios. I do not suggest somebody photographing a wedding event without A MINIMUM OF 3 years of studio experience and an excellent understanding of the science and art of photography - this is naturally if your wish to EARN the title of expert photographer and not be a hacker our entire life. Experts bring along a large range of skills and experiences that have prepared them to be at their best on your big day. Our photographers will develop a strategy with you prior to your wedding and then direct this plan on your day making it feel uncomplicated and enabling you to take pleasure in every minute. There are different routines like Seven Assures of Indian Marriage which are called as 'Saat Pheras 7' and are performed on the day of wedding. Hawaiianpix is found on the island of Oahu, simply beyond the bustle of Honolulu. Pictures by Duggan (consisting of an album) start at $6,900; wedding movies start at $4,550; photos by associates begin at $3,950. Videography and same-day edit videos are some typical add-ons on packages. You should anticipate to pay, on average, 50% to 100%+ more when choosing well-experienced professionals, designer labels, popular occasion places, distinct or custom-made products and services.

[ksmtotheworld]

Neck Deep In The Secular World If you are a believer working neck-deep in the secular world, where beneath the suits and ties and million naira handbags, they lie and cheat, sleep around like valium, and do smoking and drinking, sniffing and needles. Inasmuch as you don't carry your Bible around and wear a cross on your forehead, still be like Joseph. Like Daniel. Don't be afraid to draw the line and boldly flee when one beautiful evil wants you at all costs. Run and leave your salary in her hand. Or his. Don't be afraid to be falsely accused and punished for your faith. In that prison where those who hate your gentle excellence and mock your fearless integrity have put you, the One who shut the mouth of lions will preserve you until His word has tried you. Keep the faith, and you will be raised above those who are proud because they now swim in dirty dollars. And brother, sister.....Never joke with your scriptures and your prayer time. When on a high-end workshop or photoshoot or exercise, you may go days without any real food....but make the time to feed your spirit. Duck into the restroom, not to bathe or brush your teeth, but to wash your soul from all the things you've seen and heard, and to brush your tongue with Zoe. Stare in that mirror and remind yourself who you are. Look not only on Instagram pictures but into the perfect law of liberty. Remember Whose son, Whose daughter, you are. Get out that phone and read the word of God to yourself. Visit www.kingsolomonsmine.com.ng to finish reading the article. Blog link in BIO. #ebeleuzopeters #ksmtotheworld #kaymagnate #scriptures #inspiration #christians (at Seaside Estate Badore, Aja) https://www.instagram.com/p/CUID2L1MaQ6/?utm_medium=tumblr

[ridingirlsblog]

Photoshoot of the Week: July 22nd -28th 2019 - Kawasaki Ninja 300 & Vanessa

2019 Spring, as you may know, has come to an end but we still have beautiful memories about those old good (and way cooler) days - and here on Ridin'Girls Blog we have also some very special and beautiful photos to refersh memory. So take a breath from this sweltering summer and then have a look at the amazing German biker girl and misterious blonde socialite Vanessa showing off her black magic 2018 Kawasaki Ninja 300 under a marvellous cherry blossom somewhere in Niedersachsen. Refreshing, isn't it? The Kawasaki Ninja 300, or EX300, is a 296 cc (18.1 cu in) Ninja series sport bike introduced by Kawasaki in 2012 for the 2013 model year. With adrenaline rush-inducing performance, effortless handling characteristics and a 296cc engine, the Ninja 300 torches the competition across the board—including bikes significantly larger engines. Don’t let the “lightweight” designation fool you: this is not your average sportbike. The 2018 Ninja 300 wears the same panels as its predecessor Ninja 250, however, the new metallic paint job and a smattering of graphics lend a fresh appeal to the baby Ninja. Though most of the components, like the panels, wheels, tyres and wiring are locally sourced, there is no perceived drop in quality levels. The fit and finish are just as good as it has been with no panel gaps or mismatched paint to speak of. The switchgear feels high quality as well and there's this nice, tactile feel to the switches. The 296cc, liquid cooled parallel twin engine is the same unit that we've seen in the older bike. It produces 39PS at 11,000rpm and 27Nm at 10,000rpm and is paired to a six-speed gearbox. The motor is quite tractable at low speeds and you can pootle around town in sixth at speeds around and upwards of 50kmph. However, the engine is in its element only post 7,000rpm. It also sounds a lot sportier as the tacho needle swoops towards the redline. For those of you who enjoy spirited riding, it's best to keep the engine spinning above the 10,000rpm mark as that's where the sweet spot lies. Throttle response is crisp allowing the rider to modulate inputs precisely. The 0-100kmph dash is dispatched in 7.28s which is decent when you consider its 179kg kerb weight. Another aspect about the engine that I really liked is its refinement. There are barely any vibrations to speak of in the low and mid-range and you'll only feel a tiny buzz in the clip on handlebars once you approach the redline. What this means is that the engine runs stress free at speeds around 100-120kmph which makes the Ninja 300 an excellent touring machine as much as track day bike. And it's quite efficient as well. It delivers 28.5 kmpl in the city and the figure climbs to 32.2kmpl on the highway. Consider the 17-litre fuel tank and the Ninja 300 offers a good tank range, again highlighting it's touring cred. The Ninja 300 uses a diamond type steel frame with conventional, 37mm right side up forks at the front and an adjustable, link type gas charged monoshock at the rear. The set-up is stiff yet pliant and the Ninja absorbs most of the imperfections on the road. The new MRF Zapper tyres are way better than the budget IRC tyres that the older model was shod with. The grip levels are significantly better, allowing you to push hard in a corner. While the handling is not sharp like the Yamaha R3 or thrilling like the KTM RC 390, thanks to a relaxed geometry, the Ninja 300 is definitely sure-footed. Turn in is precise and the long wheelbase aids mid-corner stability. It's this friendly nature that makes the Ninja 300 a good learning tool, either up a mountain road or the race track. One of the biggest highlights of the new Ninja 300 is the new locally sourced brakes (by Endurance) with ABS as standard. While there's adequate feedback through the lever and the safety net of ABS gives you the confidence to go hard on the brakes. I do wish the brakes had a little more initial bite, though. The Ninja 300, as a product, has grown long in the tooth now. Globally, the Ninja 400 has replaced the Ninja 300 but it's eye watering price tag in Asia (especially in India) only created a huge gap between the two models in the recent years. At Rs 2.98 lakh, the Ninja 300 is a sweet deal if you consider what it offers. You get a twin-cylinder motorcycle that's well built, can handle daily commutes, touring as well as the occasional track day. The addition of ABS is like the cherry on top of the cake. If you can get past the thought that you are essentially buying a motorcycle that was launched in 2013, and if you've always wanted to move up from a single-cylinder motorcycle, the 2018 Ninja 300 makes a strong case for itself. #bikergirl #fastbikes #RidinGirlsBlog #racing #kawasakininja #ninja300 #ninja #kawasakigirl #ninja400 #vanyiaracing #scorpionhelmets #motorbike #bikelife #bikersofinstagram #bikerfamily #bikergirl #riderich #girlsonbikes #ridemore #sportbike #sexybiker #kawa #alpinestars #kawasaki #vanessa #bikerchick #bikerlady #motorbike #speed #roadracing #ridingsexy #girlswhoride #riderich #girlsonbikes #motorrad #kawagirl #motogp #moto #helmetporn

  Some rare photos of Vanessa in her early days on Instagram before choosing her ridin'style: her blond hair tied back in a braid

Visualizza questo post su Instagram Wie? Schon Mittwoch? Die Zeit rennt bei mir die letzten Tage irgendwie So viel zu tun, da schaut man einmal weg und schwubs - ist es schon wieder ne Stunde später ⏰ . Ich wollte mich noch einmal hier bei allen bedanken. Vor 4 Tagen haben wir die 1,3k geschafft und heute die 1,5k? Das geht so schnell!!❤️ Also danke für euern support und für die Zeit in der ich euch mit meinen Bildern belästigen kann Euch allen noch einen schönen Restmittwoch☀️ . PS: Die Kombi müsste ich auch mal wieder sauber machen, verzeiht mir ———————————————————————— I just want to thank everybody On Saturday we just hit the 1,3k followers and today we hit the 1,5k!!! We are growing so fast. So thank you for your support Have a nice Wednesday . PS: Sorry for the dirty leathersuit, I have to clean it soon ———————————————————————— @primee51 Danke für diesen Schnappschuss beim vorbeigehen❤️ ich liebe dich . Werbung wegen Verlinkung Un post condiviso da vanessa (@vanyiaracing) in data: 19 Giu 2019 alle ore 9:37 PDT Read the full article

[jackrienecker]

Chvrches - A Promotional Campaign Analysis

Timeline of 2018

30th January - Chvrches delete all content on their Facebook, Twitter and Instagram accounts, leaving them completely blank. They then post a 21 second video of lead singer Lauren Mayberry drawing a crossed hear on a mirror. Music plays over the second part of the video, which is obviously their style of music (new music).

31st January - Their lead single “Get Out” is debuted on BBC’s Radio 1, the largest station in Britain. The average age of Radio 1’s audience is 33.

1st - 10th February - The band promote their new single on all three social media platforms, leaving links to Amazon, Spotify and Apple music.

11th February - First advertisement of merchandise, over all social media. 

26th February - Chvrches release the track list of their upcoming album through all social media in the form of a photograph, with accompanying lyrics.

27th February - The band release the second single off the album, “My enemy”, again premiered on BBC’s Radio 1.

28th February - On all social media the name of the album, hinted at in previous posts, is released - “Love is Dead”, and the date of release May 25. A link is left to pre-order the album.

29th February to 27th March - Chvrches continue to promote their album through advertising album presages and merchandise. The band also begin performing live on radio stations (BBC Radio 1, i-heart Radio etc), performing new songs and covers. The band also share behind the scenes footage of recordings, and advertise upcoming festivals they will be attending.

28th March - Chvrches release “Never Say Die”, the third single off their album, on all streaming platforms. The band do not advertise a certain radio station at which it will be premiered.

29th March to 9th April - The band continue to advertise their album, show they will be playing at and give behind the scenes look into photoshoots, performances etc. They also promote several charities the band is involved with, and give interviews in which Mayberry discusses sexism in the music industry.

10th April - Chvrches release “Miracle”, their fourth single, on all streaming platforms.

12th April - The band promote new merchandise, including jewellery, on Facebook and Twitter, along with limited addition cassette tapes available for pre order.

Assessment 

Strengths

The very beginning of Chvrches promotion campaign, deleting all past presence on social media, is wholly original and clever. The connotations of this move are innumerable; it could signify the band going in a completely new direction (which has turned out not to be the case). It could signify that the band is starting fresh, that the past doesn't matter. The confusion and intrigue the decision createe in the bands fanbase makes up for any negative side affects, at least in the short term and as pertains to “Love is Dead”.

The massive variety of merchandise, and the content in general, that Churches advertise is a selling point. Clothes, jewellery, records, cassettes and more are available through their online store. Live performances, online articles, interviews and behind the scenes footage all feature prominently in their feeds, ensuring there is something for everyone of their fans.

Weaknesses

While the starting point of the campaign was excellent, the first three posts on the bands social media set a tone that is completely lost 2 weeks later. Intrigue and mystery surrounded the initial video of Mayberry drawing a heart, followed by a static low quality video vaguely showing another heart, and then the symbol itself with a link to the lead signal. There were no explicit quotes or pictures from the band. Had this tone continued throughout the months, it is possible that even more intrigue and mystery could have been created surrounding the album, increasing the fans desire for it to be released. However the 4th post shows the band smiling goofily underneath a billboard advertising their new single. 

The mystery disappears. There are singular posts on Instagram that allude to the tone initially established, but they made redundant (and even off putting) by the now standard promotional campaign they belong to.

Churches also do not separate their campaign posts (merch, gigs, behind the scenes etc) between social media platforms. Their twitter and Facebook feeds are nearly identical, and everything that is on Instagram can be found on Facebook. The is a monotony to their posts on each platform, especially Twitter and Facebook.

Opportunities

Separating posts (photos, behind the scenes on Instagram, prompting gigs, articles, dates on Facebook etc) is a good way to provide fans with a unique experience on each platform.

Apart from one AMA on Reddit, there is little evidence of fan interaction on their social media. This is a massive opportunity to improve for the band. Through twitter and Facebook especially, it is especially easy to talk and discuss topics with fans (even lowly QUT Students). Even small interaction can inspire massive loyalty and love within fans.

Threats

Due to their massive popularity, which has occurred over a very short space of time, the band will have several employees operating their social media. There is a possibility that, if Mayberry and co are not proactive, their presence online will lose any sense of personabillity, and connections with fans will be that much harder to make. Audiences and music fans, while understanding the stresses of being in a popular band, value authenticity above most other things.

There is also a possibility that the amount of politically themed content posted during the campaign could have a negative impact on how the band is viewed. In a society that is increasingly resistant to celebrities  having an opinion on politics, however valid, care must be taken by the band to not become overbearing.

[unifiedsocialblog]

How to Create the Perfect Facebook Ad in Minutes

It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats.

In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things we’ve learned at Hootsuite running paid social advertising campaigns.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

1. Create a simple CTA with one clear action

The perfect Facebook ad is clear about the action it wants the prospect to take.

Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect’s attention and ads designed to drive a direct action such as sale, app install, or lead.

In a perfect world, your campaign does both. But in most cases, you’ll either get one or the other. Brand awareness is valuable. It’s a smart strategy that builds your business over the long-term. But too many campaigns try to mash brand awareness and direct response together. Unless you’re a marketing genius, it rarely works.

As such, creative brand awareness campaigns are better served with CTAs related to content consumption such as following your Facebook page, subscribing for more content, or collecting email subscriptions. And direct response ads are better served answering common buying objections than trying to engage or entertain.

An excellent example of a direct response ad comes from the company AppSumo. As you can see below, the ad has one clear goal: get you to immediately buy the product.

The ad doesn’t waste time—it tells what the product is, what the deal includes, and uses a timed offer to give you a compelling reason to buy right away.

Mailchimp is the undisputed champion of brand advertising. Their genius is that they let brand awareness campaigns simply build the brand. Their Facebook ads never try to get you to watch one of their weirdly brilliant videos AND sign up for a free trial. It’s not that Mailchimp doesn’t do product-specific ads, either. Lots of their ads aim to drive sales or get customers to try a new feature. But they keep these two worlds—brand awareness and direct response—completely separated.

Conversely, an ad that tries to do both is is likely to fall flat. If you have ad copy that speaks to the core value of your product (brand awareness), don’t ask people to buy or sign up right away. Instead, use your CTA to encourage people to take a smaller, more location action such as “watch a video to learn how the product works.”

Decide on one simple action you want people to take. The easiest way is to focus your ad on one section of the purchase funnel. Pick one from Hootsuite’s social media marketing funnel:

Awareness, affinity, and consumption: stick to first handshake CTAs such as boosting followers, reading other pieces of content, or subscribing to your email.

Conversation: focus on engagement metrics such as boosting shares, increasing comments and tagging, or generating positive mentions.

Intent: focus on next step CTAs such as “learn more” or driving content downloads.

Conversion: focus on actions that lead directly to revenue such as adding products to a cart, requesting a sales demo, downloading an app, or signing up for a subscription product.

2. Use an audience targeting strategy that helps you refine over time

The perfect Facebook ad doesn’t blindly combine audience targeting. It uses testing to refine targeting precision over time.

Facebook offers an endless list of audience targeting abilities. It’s easy to get confused. And even easier to just give up, adding random interest and behavior categories and hoping that Facebook will magically match you with customers.

You can save a lot of money and time by being intentional in your audience targeting.

The trick to audience targeting is to improve your insights into what works over time.

Here’s a simple path to start.

Begin with a lookalike audience.

Lookalike audiences are powerful because you can use existing data (such as people who purchased a product from your website) to target similar prospects on Facebook. This gives you a solid platform to start testing and refining your audience targeting.

How do you create a lookalike audience in Facebook? In your favorite Facebook ad tool, follow these steps.

Navigate to the Audience section of your ads manager.

Click Create a Lookalike Audience.

Choose create custom audience and then choose customer file.

You can then add an Excel file of customers—for example, your email list or a list of customers from PayPal.

Choose the country where you’d like to find a similar set of people.

Choose your desired audience size with the slider.

Click Create Audience.

If your goal is to target the most potential lead prospects, you should create lookalike audiences targeting one to two percent of a country’s population, instead of aiming for 10 percent. And for best results, don’t forget to exclude custom audiences of people who have already converted.

If the steps above confused here, here’s an article with more information on how to create a lookalike audience in Facebook.

Later, refine with nuanced targeting.

After you run your first campaign, you can then adjust your audience targeting strategy by adding the tweaks below. Add these one at a time to see if they make an impact. This article from AdEspresso by Hootsuite explains how targeting works in Facebook.

First, choose target location. Then add on interests. Then demographics. Narrow your audience by adding required categories—such as the user must be interested in X and also must like Y or Z. Experiment with behaviors as well.

Under behaviors you can target specific device owners, people who are having an anniversary within the next two years, for example, or users who have recently made a business purchase.

Another approach is to start by testing broad audiences, and then adding more specifics as you go, getting a more refined and higher converting audience every time.

3. Write a clear and conversational headline

The perfect Facebook ad doesn’t annoy people with boring benefits or wordy sales pitches. Use a conversational tone and relax on the sales tricks.

At Hootsuite, we’ve found that headlines work best when they’re clear and conversational. This minimizes annoying people with overt advertising in their personal feeds.

Sometimes a good headline is a clever phrase. Other times, it’s a straightforward product benefit. There are no true hacks to writing headlines. And even the old advice that headlines must contain benefits—not features—is as the British say, rubbish.

My recommendation is to follow brands that really have mastered the aesthetic and social codes of Facebook and Instagram. A few personal favorites: Chewy.com, MVMT, and <>. You’ll notice these brands tend to have a much conversational approach to headlines, rather than traditional benefit-focused copy.

As an aside, your headline in a Facebook ad is typically the “text” field in the ad builder, not the “headline” field. Zuck and I see eye-to-eye on many things. But it’s clear that engineers—not copywriters—built Facebook ads.

As you might have noticed in Facebook’s ad builder, the ‘headline’ appears in the third position in the ad under the image. This would make the headline the second thing you read in the ad—so not a headline at all.

If you enter copy in the “text” field, treat this as your headline. It’s the first thing your prospects will see and the “headline” functions more like a subhead for additional information.

4. Use an image that has creative tension with the headline

The perfect Facebook ad has a clever or creative tension between art and copy.

Amatuer advertisers on Facebook make a predictable mistake. The image and the headline do not have any creative tension. For example, if the headline is “make money in your sleep,” you’ll see a stock image of a person in pajamas, holding handfuls of cash. Or if the headline says “become a social media jedi” you’ll see a social media manager dressed as a jedi.

Here’s a helpful rule for stronger art direction. If the copy is literal, make the visual playful. If the visual is playful, make the copy literal. This creates contrast and interplay between the art and copy.

For example, Slack’s famous campaign has an abstract image. The headline is copy is straightforward, explaining the metaphor. This would be a much different campaign if the image was also straightforward and literal such as a person in an office getting a high-five. It’s the tension between the image and headline that makes the ad interesting.

Another example comes from Zendesk. Imagine how horrible the ad below would be if the image was replaced with a smiling team of support agents. A literal headline and a literal image that makes for lifeless advertising.

If you need to be visually inspired, you can use AdEspresso’s free ad tool. It lets you spy on competitors and find successful examples of Facebook ads.

If you can’t afford a custom photoshoot, here are 21 free stock photo sites.

5. Use the description area to remove friction for your CTA

The perfect Facebook ad knows that asking people to complete an action always creates buyer anxiety.

Your final step is to write the description for your CTA. This is the News Feed Link Description. Use this space to anticipate common buying objections.

For example, if your CTA is “Download your report” a common objection might the audience questioning the value of the report.

As you can see below, the Dollar Shave Club uses the description area to answer common objections to their subscription package.

So you can add some specific details such as a teaser of the content. If you’re asking for a direct sale—such as adding a product to a shopping cart—you can mention free shipping or return policies.

Join our webinar bootcamp series on Facebook ads

We’ve launched a complete (and free) Facebook advertising bootcamp series. Each 30-minute tutorial covers different aspects of building successful Facebook ad campaigns. You’ll learn advanced tactics and targeting best practices from real advertising pros.

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