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ahundredtimesover · 9 months ago

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I Want You to Stay (07) | JJK

Pairing: Jungkook x (f.) Reader

Genre/Tags: boss!JK x assistant!reader; idiot strangers to lovers; slow slow burn; k-drama feels; angst, drama, fluff, smut

Chapter (Series) Warnings: foul/explicit language; alcohol consumption & passing out, unhealthy coping mechanisms; family drama; minor injuries; power dynamics (JK starts off as a jerk); work-related anxiety, feelings of helplessness, insecurities; childhood traumatic experiences, nightmares; sexual harassment, prior incidence of domestic violence (PLS PLS BE CAREFUL WHEN READING); arts and business/property devt talk that’s probably inaccurate; commitment issues & emotionally constipated characters; cold and detached JK; eventual explicit sexual content (specific warnings stated per chapter) (18+)

Chapter Word count: 15.4k

Series Masterlist

Status: Ongoing

Series summary: Working for Jungkook isn’t the same as working for Hoseok. For starters, Jungkook doesn’t smile, he doesn’t appreciate you, and he gives you too much work. It doesn’t help that he’s incredibly handsome and has women at his beck and call. But as the tension grows, it becomes impossible to resist him. You’ve dedicated yourself to your job for 8 years so when you finally decide to put yourself first, he asks you to reconsider. And while you know that leaving is difficult, you learn that when it comes to Jungkook, staying is always so much harder.

Playlist 🎶: on the way home

A/N: One of my fave chapters! I hope you like this one! And just a heads up that intervals between posting days will be longer as the chapters get longer, too. And bc u know, life... HAHA but again, thank you so much for all the love for this like??? HOW. PLS you've all been so nice so thank you! 🥰 Also… JK in that SNTY suit.

And as always, my biggest thanks to @wonwoonlight 🥰

PS. If I can’t tag you, pls fix your settings!

Mr. Ri loads the luggages in the trunk and you double check that all bags - which you helped pack yesterday - are complete. You enter the car right after and head to the airport where Jungkook will fly to Singapore for a few meetings and to attend Seokjin’s alcohol launch party.

It’s been over a month since the Arts Center event and so much has happened since then. Jungkook went to Jeju to meet an artist and then to Japan over a weekend to meet another two. He’s been on calls with a few more with plans to meet in their country of residence in the next months, and he’s gone around different local towns to meet with craftspeople for souvenirs and future exhibitions. He’s also touched base with various national and international Korean arts and culture organizations for promotion and joint projects. The event opened doors for a new network that he hoped for. There are now proposals for other collaborations and side engagements that’s doing a lot for the company’s brand and expansion.

To say that Jungkook and the team have been busy is an understatement. You went back to work after those few days of recovering with everyone overwhelmed by all the things they had to do but like you expected, you all managed and got things organized. There are still multiple things to handle all at once, but everyone’s just been on top of everything and showing how competent you all are as individuals and as a team.

Within that period, Jungkook has stopped by the team’s office and the pantry more times than those first months. He also managed to laugh at Do-hyun’s unfiltered remarks a few times and even slipped his own that got the team giggling. He’s seemed a lot more relaxed and so has the team. Lunch meetings have been regular given all the work you all have to do. Yohan and Chin-sun even say that they’ve gotten to know Jungkook a little better through their visits to the Arts Center. And while they do think he’s still a bit detached and catch him in his own world sometimes, he’s a lot more engaged and is actually way smarter than they’d initially thought.

Jungkook checks his phone and sighs, prompting you to turn to him.

“Seokjin says the party is an intimate event but there’s gonna be over two-fifty guests so I don’t know about that,” he shakes his head, showing you the restaurant bar where his friend will be launching his alcohol brand. “For some reason, he expects me and Tae to entertain guests on his behalf.”

This was another development you hadn’t expected. Since that morning when Jungkook sent you food when you were unwell, your relationship changed. It’s still professional but there’s more openness now, as if that prompted both of you to be comfortable around each other.

There’s more trust and honesty, too - he lets you make decisions, lets you handle the team when he’s away, and asks you for your unfiltered opinion. You feel like all the time you spend together has allowed you to learn how he sees and understands things; you even finish his sentences sometimes.

He’s also loosened up a bit and allows himself to laugh and smile more. They’re still rare occurrences but you never point them out, not wanting him to feel awkward and then stop. They often catch you off guard so you haven’t been able to fully appreciate them but at least he feels comfortable around you, enough to even talk about non-work stuff and things that fill his mind, like random questions or small concerns.

You’re unsure if he notices how uninhibited he’s become but you don’t point it out either. He still has his moments of living in his head, his faraway thoughts rendering him quiet and observant, and his perfectionist attitude means he’s still critical sometimes. But he doesn’t take anything out on you - not his frustrations nor his fears. He’d usually keep to himself and talk to you once he’s cooled down and you’d take that any day, so long as you keep your sanity and are able to do your tasks as instructed.

In return, you let yourself be the same. You’ve fully restored your confidence and that’s allowed you to show just how capable you are. You’ve been more vocal with your thoughts, too, and don’t take it personally when he doesn’t agree. You smile a lot more, joke with him even, and have been more generous with words of encouragement and affirmation. They come more naturally than you expected, and you appreciate that he doesn’t turn you away whenever it happens.

He’s actually okay to be around when he’s not being grumpy or difficult. You suppose that the situations he was put in - and how you responded with patience and understanding - allowed him to see that you’re truly on his side and that let him put his guard down a little. You’re past trying to please him for the sake of making your job bearable; there’s actual joy in it now, and while the search for who you are outside of all this continues to ring in your head, you think that sticking around for now isn’t so bad either.

“Perhaps Seokjin has seen how good you are with entertaining guests now and deems you worthy of being an extension of him,” you respond to Jungkook’s earlier musings. “And he wouldn’t be wrong. You’ve become really good at it.”

“You know, I think you oversell me sometimes,” he chuckles.

“Hmm, I think I don’t,” you counter. “If I may say so, Mr. Jeon, it's just that the bar was pretty low so the improvements are quite striking.”

“Fair enough,” he laughs, not taking offense.

“You can still do better at charming people. Maybe you can learn a thing or two from Seokjin and Taehyung,” you push.

“Those two flirt, they don’t charm,” he playfully rolls his eyes.

“Well, I completely disagree, sir. I mean, I’ve seen it firsthand. And I’m not one who’s easily charmed.”

“Fine, I’ll see what I can pick from them, then,” he concedes.

“Kidding aside, I think you’ll be fine, Mr. Jeon. Plus, it’s unrelated to work so there’s no need to impress anyone,” you state.

“True,” he hums. “But just thinking about these next few days is already making me tired. Tae rented a yacht for tonight. We have Seokjin’s launch tomorrow, and to celebrate, he’s throwing another party the day after.”

“Hmm, must be that you’re getting old,” you tease, earning you a hum in agreement. “But you’re used to that though, right? They always said that was your life back in Singapore.”

“It was. I had less responsibilities and people to manage but back then, everything seemed too much,” he shares. “I took the weekends seriously and really just did whatever I wanted. I haven’t done much of that these past weeks because I’ve been so tired and I feel like I’m under the microscope when I’m here. So yeah, I’ll probably just take advantage of being back there and just enjoy it.”

“As you should,” you say. “You’ve worked hard and you deserve to spend your weekend however you wish. Just, uh…”

“What?”

“Probably give Lucas a heads-up in case a half-naked woman greets him in the kitchen on Monday morning.”

The silence is deafening and you think you’ve crossed a line with this one. You turn towards him and he looks stunned at your unfiltered remark.

“I’m so sorry, Mr. Jeon,” you bow in apology. “That was too personal.”

“It’s okay,” he responds after a beat of silence. “I guess I deserve that. I mean, I never apologized for the morning when you experienced exactly that. And for when you found that underwear on the floor, which I forgot to clean up. So, uh. I’m sorry.”

“It’s okay, too. I got over it,” you assure him. “And if anything, I’m pretty sure she left that on purpose so she’ll have a reason to come back.”

“That’s exactly it,” he groans. “She saw me again and wanted to go to my apartment so she could get it. I told her I threw it away.”

“How brutal,” you tease again.

“Not my finest moment but yeah, I’m sorry to put you in that position. Must’ve been tough seeing proof of all the washroom gossip.”

“You know about those?” You gasp.

“I’ve heard about them,” he sighs. “Mr. Ri’s got eyes and ears in the office.”

“It’s hard to defend so I just don’t try,” the older man shakes his head. “Not like you deny it anyway.”

“Not like I really care,” Jungkook shrugs. “But even then, I guess it wasn’t the best start for us,” he tells you.

“Perhaps not, but I’m not one to judge, Mr. Jeon. That’s all in the past now, and that feels like a lifetime ago.”

“It does,” he hums.

It’s during these casual exchanges when you get to see a bit more of Jungkook as the person that he is, beyond the perfectionist executive who still harbors fears and worries about his new role. He’s still a human being who finds ways to deal with the stresses of life, someone who needs time to step away from his burdensome responsibilities, someone who seeks intimacy and connection and finds ways to attain them in his own ways. The doubts and worries are still there, but the foundation has stabled a bit. Somehow you think that you’ve created a space safe enough for him to talk about them, to apologize, and to try to be better. You hope he gets to create that for himself, too, and if that’s what you’ll leave him with by the time you decide to step away from this job, you think you’d be satisfied.

Silence engulfs you both and like he often is after being vulnerable with you, he keeps to himself once again. You wait a while before running through his meetings for today and next week and inform him of what the team will be working on while he’s away. Jungkook responds with a few last-minute instructions, especially about the tasks he needs done in time for your team meeting on Monday. You’re both back to professional talk and you don’t really mind; there’s something about being honest and open that could be a bit disarming.

The car stops and Mr. Ri exits to retrieve the luggage from the trunk. Jungkook, in his navy blue suit, gathers his things and says goodbye. Before he can close the door, you call out his name.

“Yeah?” He asks, his one hand carrying his bag and the other, on the roof of the car as he bends to look at you.

“Happy birthday,” you say. “I know you think it’s just an ordinary day but I hope you celebrate well.”

“Thank you,” he says after a few seconds, basking in the softness of your smile for the short moment that he can.

Jungkook steps away then closes the door. He heads to the airport lounge before taking the 6-hour flight to Singapore, spending it on reviewing reports and design proposals. He goes straight to the office when he lands, settling down in his room where he responds to emails. He munches on some dumplings for lunch, thinking he’s missed the ones from the restaurant across the street, but then Lucas enters and sets down a bowl of seaweed soup.

“Ms. Cho asked me to get this for you, Mr. Jeon.”

Jungkook is caught off guard but manages to dismiss Lucas and tastes the dish. It’s nothing like his mother’s, but then again, he hasn’t had it in years. When Jungkook moved here, there were no celebrations apart from getting drunk at a club, which is also why he’d stopped thinking of his birthday as anything special. There were no traditional meals or well wishes or birthday cakes.

He’s here again. There’s that yacht party tonight but it won’t feel like a celebration. Somehow, with this bowl of soup, this does. You’re a thousand miles away but even then, he still feels your presence. Even then, he feels more cared for than he has these past several years combined.

Jungkook wakes up the next morning with a splitting headache. His neck feels a bit strained, given that he’d slept in an awkward position wearing his clothes from last night. He also barely remembers much. One minute he was drinking with a woman around his arm and the next he’s… here.

He shifts and lays flat on his back, groaning as last night’s happenings manifest in the soreness of his entire body. The yacht was fancy, as he’d expected from his best friends. There was overflowing food and drinks, the music was great, and the guests were honestly too many for his liking. There were familiar faces and new ones, but he mostly stuck around with those he knew. What he also remembers is not being able to taste his cake. He’s definitely calling Seokjin to complain.

Suddenly hit with the thought of not knowing how he’d gotten home last night - or with whom - Jungkook sits up and groans once more, the incoming call adding to the ringing sound in his head.

“Mr. Jeon,” Lucas answers on the other end. “How are you feeling today?”

“Terrible,” Jungkook says, now finding the strength to get off the bed. “Did you take me home?”

“Yes, sir. You wanted to leave so Mr. Ri and I took you to your penthouse,” Lucas answers. “Your valuables are on the table.”

Jungkook sighs, knowing it was one of those nights. Removing his clothes, he sees the fresh marks on his chest. Wanting to prepare himself before finding some stranger in the other room, he asks his assistant if he’d brought someone home with him.

“No, sir. It was just you. She, uh, she asked to come but you told her you were too tired so she stayed behind.”

“Oh, good,” Jungkook exhales in relief, not wanting to deal with any of that this morning, which is one reason why he always asks them to leave. “How long do I have until I have to get ready for tonight?”

“About five hours,” the younger man replies. “You have a scheduled dinner with your friends at 5:30 and then the event at 8. I’ll be there before that to help you get ready.”

“Alright, thanks. I’ll just workout to deal with this hangover.”

“Medicines are in the cupboard, sir. Please just let me know if there’s anything more you need.”

“I will.”

Jungkook hangs up and presses on his temples as if that’ll do anything. He retrieves the medicine as advised and thinks of something else he needs - a cup of lemon ginger tea. Ever since you’d prepared one for him that one morning, he’s been having it after every night out. He calls the butler to have it prepared for him, given that he doesn’t have the energy to do so himself.

It arrives, and coupled with the aspirin, he’s starting to somehow feel better. He knows that heading to the gym will do the trick, as it always does, but it still makes him think that he shouldn’t have drank as much as he did last night.

For someone who’s not particularly fond of people, even Jungkook sometimes wonders why he goes out and parties as much as he does.

He wasn’t always like this though. His weekends used to be spent on food trips and travels, but after the breakup with Chaerin, those days became free, and he’d stay out late so he could sleep the rest of the next day. The women were to make up for the loneliness; the alcohol was to forget why he needed them in the first place. He hates loud and unnecessary sounds, but the music and the chatter started to become white noise for him; they’d become a companion to help deal with the noise in his own head, or the lack of it.

Years later, the remaining thoughts in his mind were just all about work, and he’d revert to the same habit for relief - the women became his thrill; the alcohol was so he wouldn’t remember them.

And it works. The ecstasy lasts only through the night. It’s fleeting as his desire for them is. He doesn’t recall names, just that they made him feel good and that they felt the same; they often try to hook up with him again after all, seeking him in the clubs they know he frequents. But he rarely entertains them; a second time leads to a third, and he can’t be assured that they won’t ask the same tiring questions he hates hearing - why doesn’t he have a girlfriend? Why doesn’t he want to commit to anyone? Does he see himself settling down and having a family? What’ll make him want that?

It’s happened a few times, during the rare instances that there’s a lull in between and they take advantage of his brief period of vulnerability to make him open up. He never does, and it’s not because he thinks it’s a weakness to do so, but he just never really let the moment linger to find out.

After a light meal, Jungkook heads to the gym and spends three hours expending his energy so he could get it back.

This is his other means of dealing with his stress. Working out makes him focus on something else and it helps in releasing all his anger and frustration. As he stares at his bare body in the mirror right after - the marks from last night still visible - he scoffs at himself.

He’s so stereotypical, it makes him sick. He’s allowed himself to let his life revolve around the shallow and fleeting sensations of pleasure to counter the permanence and inevitability of his job. This is his world and he made it this way. And while he drowns in the nothingness inside the walls that he created, he still thinks it’s better than being outside; somehow he thinks it’s lonelier and more burdensome out there. At least in here, he’s all he has to deal with; he’s all he can disappoint.

But there are still moments when he wonders what it could be like if he just dared to live differently. Like when he watches Seokjin animatedly explain the history and creation process of Korean traditional alcohol during the product launch that evening and how his passion is moving and infectious. Or when he observes how Taehyung freely moves around the club and makes connections with others as deep as his smile.

Jungkook thinks about all this as he glances at the woman next to him later that night, bare under the covers like he is, her body curled into a cocoon as she takes a break.

She’d caught his eye earlier because she wasn’t trying to get his attention like the others were. She spoke less and screamed more, let him do what he wanted but touched him softly as she pleased.

“You’re a good lover. Why do you waste yourself with something temporary like me?” She’d asked.

It left him speechless and he shrugged - a change from his usual dismissal - but there’s really nothing to say.

Why does he? He doesn’t know. He doesn’t want to.

But it’s at this moment that he tries to imagine what it would be like if it were the same face he saw next to him every morning, if it were the same hand he held everyday, if it were the same warm body he curled into every night. His mind wanders too far, into the depths of a place it can’t go to, beyond boundaries he can’t cross, and the sight is both terrifying and calming.

It’s safer where he is.

So when she wakes up from a short nap, she looks up at him, her soft eyes wishing for something she knows she shouldn’t.

“You should go,” he says, the softest he’s ever uttered the words.

“Okay,” she whispers in submission.

She gets up from the bed, finds her stray clothes on the floor, and puts them on. Jungkook follows her to the door, a first for him. Maybe it’s her gentleness, or the unspoken understanding between them, or maybe because she doesn’t ask for more even if she seems to want to.

But though he contemplates pulling her back to try to feel what that’s like - seeing her in the morning, holding her hand, curling into her embrace - he doesn’t. He knows even that desire would end; it’s fleeting just as everything around him is.

He holds open the door. She turns around with a smile.

“I hope someday you find someone you’ll ask to stay,” she says, surprising him again. “I’m sure they would.”

You walk around the store in awe of the luscious plants displayed on the shelves, your eyes as bright as the lights that shine over them. There are so many to choose from, and though you have an idea of what you want to have, it’s tough deciding which ones to get right now. The money tree is a must, so is the Chinese evergreen. But do you go for the orchid or the peace lily? Can you keep up with a spider plant? How many of the asparagus ferns should you get?

Your eyes flit from one plant to the next, eventually deciding on getting everything on your list then placing them on the cart for payment.

Jimin chuckles next to you. “Since when were you a plant mom?”

“Since she got that aloe vera from Yoongi and she was convinced that she has a green thumb after it didn’t die,” Soomin deadpans next to you as you frown at her sarcasm. “That’s also after my weekly reminders to water the plant because ‘no care’ doesn’t actually mean it’s going to survive on its own.”

“Oh, shush,” you scoff at her. “You told me I was doing a good job.”

“You’d send a photo every few days, hun,” she laughs. “What else was I supposed to say?”

“True. I needed the encouragement,” you shrug, paying for your haul. “But also, I’m a plant newbie. Yoongi said that I probably need some of them at home and in the office for positive energy and he’s not wrong. All the frustration from months ago just accumulated in my apartment and I need a change.”

“So… Is Yoongi a plant dad, too?” Soomin wonders.

“No. He just knows about a lot of things,” you reply. “Plus, he’s an architect and a designer. He knows a thing or two about plant decor.”

“Why isn’t he here with you, then?” She arches an eyebrow.

“Because I’m with both of you, duh,” you roll your eyes. “And before you say anything more, I don’t really like mixing my work friends with my personal friends. It’s different.”

“Well, I’m glad we could join you on this new phase of your life,” Jimin tries to be encouraging. “It’s like turning over a new leaf.”

You scold him over his terrible pun but laugh anyway, enjoying the comfort and playfulness that only your best friends could bring. They picked you up from work last Friday then you all headed to a club after dinner. You spent yesterday at a beach at their insistence then stayed in during the evening. It’s now Sunday and you’re dragging them around as you run errands before saying goodbye to them again, and it’s not a normal day without Soomin mentioning Yoongi. Perhaps it’s because of all the guys you’ve mentioned that have taken interest in you, he’s the only true green flag; he’s also the only one you didn’t entertain at all. You suppose that’s something she’ll not really get over.

The three of you head to a nearby cafe. Jimin excitedly talks about the latest menu item in their chain of restaurants while Soomin groans about the stuff she has to deal with as she manages her family-owned shipping company that’s the biggest in the port city of Busan. They turn to you and ask how the rest of your week is going to go, with slightly surprised looks when you don’t talk about work with as much disdain as you used to. There’s excitement, even, something that Soomin points out, and when you mention that Jungkook is on an overseas trip, she assumes that’s the reason why.

“Not really,” you clarify. “He arrives tomorrow evening, but the week’s packed - we’re visiting the Arts Center for inspection and then I’m doing an ocular with Chin-sun for the VP events we’re holding in the next few months. I mean, I won’t be buried in files nor will I be in meetings all week. So yeah, it’s not bad.”

“That’s good,” Jimin beams. “At least it’s nothing like how it used to be. Right?”

“It’s a lot better, I told you guys,” you say, reminding them of a similar talk you had the last time they were here, which was a week after you’d gotten sick. “Jungkook is… rational, less grumpy and impulsive; he also listens to me and trusts me. He’s even smiled a few times.”

“Wow, he really set the bar low for you, huh,” Jimin chuckles, earning him a nod.

“Does that also mean that he’s now completely bearable and no longer your type because he’s not an asshole anymore?” Soomin chimes in, being the blunt and bold one among the three of you.

“He never was my type in the first place,” you scowl. “Plus, he’s literally my boss, Soo. That’s like, not some flag, it’s a whole ass brick wall that shall not be crossed.”

“Right. That’s why Mr. Min didn’t make the cut,” she points out. “Told you you should’ve just quit your job so you could date him.”

“And I also told you that wasn’t the only reason why I didn’t want to,” you remind her. “Yoongi’s exactly the type of person I need in my life, and being more than friends is the surefire way of making sure that doesn’t happen. Like, why would I risk a good friendship for something that may not work out? Whether I break his heart or he breaks mine, it’s pain I can’t handle. There’s just no going back from there.”

“Right, that is your biggest fear,” Soomin replies softly, the sympathetic tone in her voice telling you that she does understand where you’re coming from. “I mean, it’s still possible that you wouldn’t hurt each other but I get it. It just sucks, I guess. The good ones often start as your friends.”

“I know. And I’d rather have them and be single than none at all,” you sigh.

The thought is simpler than it seems. You won’t deny that you’ve thought of how things would’ve been if you gave Yoongi a chance, but the fear of what you’d lose always trumped that type of possibility.

There’s a kind of pain you don’t want to experience, one of a broken heart caused by losing someone you’ve given your all to. It’s how you think you love, after all; you can’t give any less. But it’s also why you’ve never done it. No one’s inspired that kind of devotion for you.

Soomin has pointed out before that it’s probably also because you don’t open yourself up to the possibilities as you should. Maybe you’ve just been too focused on other things. But maybe you also just haven’t felt the kind of all-consuming desire for someone who would be worth it, one you’d want so much that you’d willingly face the fear of paralyzing heartbreak just to be with them.

You suppose that’s the difference. That’s the irony, too. You’re scared to love because you’re scared of the pain, so you keep your distance to keep yourself safe but it’s also why you haven’t found someone you’re willing to crawl out of your walls for.

There’s not much you feel passionate about in life. Maybe it’s love. But you’re too cautious to feel it, to look for it, so you don’t really know. Maybe it’s something else completely, and working in the environment that you do hinders you from discovering it. You’ve kept your distance from a lot of things over the past years and the thought that one day, you’ll be able to feel free from all the burden you carry because of a past you couldn’t control, makes you look forward to the day when you get to walk away from all those and hopefully, find whatever it is you’re looking for.

Jimin nudges you after you zone out, and you switch the subject and ask about the latest gossip in their hometown. You enjoy living vicariously through their social life back in Busan. They not only come out here to Seoul to see you but also to take a break from all the drama that they can’t really escape from, given the type of people in their circle of friends. You always thank the heavens you got lucky that at 10 years old and making a new life in a new city, you found Soomin and Jimin, perhaps the only other people aside from your mother who make you feel safe and protected, a feeling you don’t take for granted.

They indulge you and share some stories, but when Soomin goes through her social media feed to show you something, she gasps instead when she realizes that the men in her friend’s Instagram post include Jungkook.

“Did your boss just go there to party?” She asks, showing you the photo.

“Partly,” you reply. “His best friend hosted the launch of his alcohol line there but there are a couple more parties because it’s his birthday weekend. Your friends went?”

“Yeah, some of them are Kim Seokjin’s friends, apparently,” Soomin says. “Small world. But then again, I shouldn’t be surprised. Seoul and Busan socialites attract each other.”

“Why aren’t you there, then?” You chuckle.

“We’re choosy socialites,” Jimin clarifies. “Or like, pretentious. We just act like we are but we really aren’t, just to say that the Park and Cheon kids are interesting and sociable like the rest of them.”

“Who says they’re interesting and sociable?” Soomin states incredulously. “My eyes roll to the back of my head every time I’m in those shitty events. The lack of self-awareness of rich people repulses me. And I obviously don’t count us in.”

“And you shouldn’t,” you confirm. “I attract good people, I guess. I’m glad you’re not like them.”

“Well, what about Jungkook’s friends?” Jimin asks. “How are they like?”

“What I can say about the Kim brothers is that they’re nice people,” you say. “Very charming, ridiculously good-looking... And they sound like good friends, too. I can’t say much else. Their dating game is pretty strong though.”

“I’d assume. I mean, when you look like that, how could you not be?” Soomin states. “I mean, even Jungkook’s on point. That’s some hot girl he’s got.”

She shows you a couple of Instagram stories from her friends posting about the launch party. It turns out, there were a lot of Korea-based personalities who were invited. You spot Jungkook immediately, wearing the all-white ensemble that you packed for him the other day. His hair is a bit curled and the knitted top underneath the simple coat highlights his taut physique. There’s also that gorgeous woman around his arms, and if what you know about him is enough, you’d guess she’s probably one of those he seeks for a good time.

The sight of him loosening up a bit and enjoying himself is something you appreciate. He’s always stressed when he’s here and you’re glad he could spend a few days partying elsewhere without having to think about work, especially during the week of his birthday. You don’t know how much of this aspect of his life he enjoys, but he does seem a bit free yet still somehow detached. You suppose that’s something he’ll always be - a man trying to live his life while separating himself from the meaning of it. You’re unsure of how he does it but perhaps it’s not that different from how you are, too.

After lunch, Soomin and Jimin do a few more of your errands with you before dropping you home and then heading back to theirs. You spend the rest of the evening arranging your plants in your tiny apartment and feeling like more life is breathed into it with every one of them finding their home in a corner or on a shelf. Oddly enough, you feel a bit less lonely. That’s how you think you’ve been doing things, after all - finding substitutes for the kind of company you’re yearning for, for the kind of relationship you’re so afraid to have.

Jungkook wakes up that Monday morning feeling a lot better than he did the days before. For one, there’s no ringing in his head nor the feeling of dehydration. Bare under his soft covers, there also aren’t any fresh marks on his chest that signify the kind of night he usually has. In fact, he remembers most of it - he stayed by the bar and briefly chatted with the women who’d approached him.

Suzy was there last night, too, the only one he’s hooked up with more than once, and probably the only one he’s had proper conversations with, given that she’s a landscape designer. She’s been away on business trips and had just gone back, her bluntness about going back to his apartment that she’s too familiar with being met with a rejection that she didn't take personally.

“Has Seoul changed you?” She asked, her eyebrow arched in anticipation of his reply.

“Do you think a place would do that to me?” He laughed.

“No, but a person would,” she shrugged.

“None of that,” he shook his head. “There’s no one. I’m too busy, too tired.”

“But not too lonely?” she asked. “It’s the only reason why you would call me.”

There was no bitterness in her words but still, he asked. “And why did you always come, then?”

“To see if each time would be good enough for you to not make me leave.”

The conversation took a turn that he didn’t expect, the usual honesty in her words being too honest for him. He fumbled for something to say but she shook him off, claiming that she knew what she was getting into every time he took her home and that constantly hoping for something doesn’t guarantee that she’d get it one day.

He drank a couple of glasses of whiskey after she left but managed to call his butler for a sandwich and lemon ginger tea in time for his arrival at his penthouse. The meal did the trick, as he’d slept soundly after a warm bath without a splitting headache and regrets the next day.

It’s Monday, after all, and it’s back to work as usual. He has a few meetings to attend before flying back to Seoul, one of which is with the team. He gathers the energy to get off the bed for a half-hour exercise before getting ready. He eats the breakfast that the butler orders for him then heads to the office where he briefly meets with Lucas.

Settled on his desk, he proceeds to virtually meet with the team, who all promptly greet him from the conference room. He asks how their weekend was, with most of them looking surprised because he rarely asks them about it, but they answer anyway. That’s when he notices that you’re not around, prompting him to look for you.

“I’m here, Mr. Jeon,” you answer off camera before appearing on screen with a candle-lit cake in your hands.

He’s surprised when the team sings him a happy birthday, your eyes fixed on him as you mouth the words with a soft smile on your face. Do-hyun giggles at his silence, saying that he probably forgot it was his birthday or he maybe didn’t expect that they’d prepare something for him.

“We like you now, Mr. Jeon,” she teases, earning him a nudge from Chin-sun but she doesn’t seem to mind and neither does he.

It’s what makes him laugh, hoping that the pink on his cheeks aren’t visible on screen. He hadn’t expected this. He also knows he doesn’t deserve it, but he’d bet that you had everything to do with this.

“You’ve probably been too busy to celebrate but we haven’t forgotten. More like, Ms. Cho made sure we remembered,” Manager Lee chuckles. “We hope you enjoy this little something we prepared.”

“It’s an ice cream cake so it’ll just be in your refrigerator and you can have some when you return,” you say.

“Thank you,” he finally manages to say. “You didn’t have to but I appreciate it. I’m looking forward to having some when I get back. Ms. Cho should also buy another one big enough for the team to share.”

You nod in acknowledgment of his instruction before starting with the meeting. There’s a lot to talk about, given the Arts Center construction and activities, as well as the upcoming year-end events that they have to organize and coordinate. It goes on for over two hours and it ends with your gentle smile after he says goodbye.

The rest of the day feels too long for Jungkook, especially during the late afternoon flight and eventual ride home. He stares at the photo you sent of the cake, making sure he sees the greeting on it.

“Get home safely, Mr. Jeon,” you text him after he says thanks. “I’ll see you tomorrow.”

With the reminders of the impermanence of things and people this weekend, Jungkook finds comfort in the stability that you provide. It’s in your smile, in your reminders and organization of his life, in your thoughtfulness and patience. It’s in the assurance that tomorrow is another day, one in which he gets to see you once again.

The cake is simple but sophisticated. The mint chocolate flavor is exactly how he likes it and in ice cream cake form, it’s really delicious. He’s glad he gets to have this all for himself, as the team was able to enjoy one yesterday as per his instruction, and you’d sent a group photo of everyone enjoying it to him, the small smile that formed on his face no longer surprising him.

For one, the comfort is there. He’s seen just how much better the team is working together because of it - they’re more open to giving him feedback and receiving his, any moment of frustration is easily mended with laughter, and his encouragement and affirmation have been motivating them as well. In the midst of it is you who makes sure that communication flows smoothly and that everything is on track, acting as the glue that keeps everyone together.

He sees firsthand just how good you are at handling things, and how despite all the stress, you manage to get him seaweed soup and a cake for his birthday. It’s more than just the details regarding work that you’re on top of; it’s also details about his life, and how he’s responding to it tells him that maybe, whatever change there is like what Suzy observed, a big part of it is because of you.

“I’m glad you like it, Mr. Jeon,” your voice cuts through his thoughts.

He looks up and sees you with a portfolio in hand, motioning towards the cake that’s now one fourth eaten.

“Ah, yeah,” he says, not denying it. “I feel like I haven’t had sweets in a while. Where did you buy this?”

“Oh, uh, I asked the baker who made desserts for the Arts Center event if she could make a customized ice cream cake,” you explain. “Fortunately she could. And thankfully it’s delicious. She enjoyed working with us so she gave us a discount.”

“You… had this made for me?”

He’d expected it to be store-bought, but learning you made the effort to reach out to someone reminds him once more of your thoughtfulness, of your care.

“Yes, I, uh, I just assumed you’d receive a few and I thought to give you something a little different.”

“It’s the only one I got actually,” he says, catching you off guard. Your face falls a little so he follows it up. “Like I told you, I don’t celebrate my birthday so I don’t let people know about it. And the ones who do also know that I don’t make a big deal out of it so they don’t really give me anything.”

“Oh,” you say, feeling a little sad.

You’re not one to have big celebrations but you do have a bit of it. For your 30th birthday at the start of the year, Jimin and Soomin threw you a little party in your humble home in Daegu where they performed some of your favorite songs and enacted your favorite drama scenes to make you happy. There was no need for anything fancy - just your loved ones and your mom’s and Min-woo’s amazing cooking.

But even before that milestone, your friends always made sure to at least get you seaweed soup and a birthday cake; they want you to remember that there are lives impacted because you were born. You can’t really say that Jungkook’s impacted your life the same way but you still value his existence; a small cake is just a little something to celebrate that. But the idea that his family and friends pass up on the cake - and perhaps the gifts, too - makes you think that there’s really not much in Jungkook’s life he feels he could share with others, that there’s not much he could give and receive in return.

“I hope I didn’t cross a line if it’s something you don’t like people knowing,” you continue. “I just thought… it would be nice to receive something from us.”

“It actually was,” he admits, his voice soft and low. Turning away, he says, “it’s been a while since I actually thought about my birthday as anything other than ordinary. It’s nice to be reminded sometimes. So thank you, Ms. Cho. For the soup, too. I appreciate it.”

Perhaps it��s his honesty that does it, but you can’t help the smile that forms on your face. If learning how to express gratitude is something you could teach him, you already feel accomplished.

It’s the next day when you find yourself back in Jungkook’s office, staring at the potted plant in your hands. You’ve gone from debating on whether to leave it on his desk or the coffee table, to even giving it at all. You won’t lie and say you didn’t know what you were thinking when you passed by the plant store after work last night to get this specifically for him. You did - you wanted him to feel that joy of receiving a gift, which you suppose doesn’t happen, especially for someone who can literally buy anything he wants.

But still, it doesn’t mean that your good intention will be received well. You’ve given Hoseok a small gift every year for his birthday, partly because he likes receiving them and also because it’s your way of saying thanks.

You want to give this to Jungkook as a form of gratitude, too. Despite how you both started, the amount of things you’ve learned from him and continue to have somehow made up for it, and you also know that he’s learning from you as well. He’s given you agency to make decisions. He’s also given you events and small projects to manage, making you realize it’s what you really enjoy doing. Seeing things come together the way you envisioned it is so satisfying. Perhaps without intending it, Jungkook’s showed you a way out, a path that you want to explore so much that you’re willing to let go of all that you know in this company for something new, for something that feels more like you.

Your thoughts have completely digressed and with the time you took debating and reflecting, you hadn’t heard his footsteps, and so you jerk a little when he calls out your name.

Turning around, you bow in greeting, remembering at the same time that you have something that you’re not 100% sure yet you want to give right now. But as always, he calls you out on it.

“Is that a snake plant?” He asks, walking towards his seat.

“Yes.”

“Is that the one on your desk?”

“Uh, no, actually,” you laugh dryly, knowing you can’t turn back from it now. “I… I meant to give it to you, sir. I just thought that, uh, the money tree on the shelf might be too lonely so I got you a desk plant. I heard it’s good for positive energy and to filter the air.”

“It is,” he hums. “Is that why you got yourself one?”

“I suppose. I figured it could help improve my mood. Yoongi suggested it before but I just kept pushing it back. I finally got some for my apartment last weekend,” you explain, just so he knows it didn’t come out of nowhere.

“And you think this will improve my mood?” He arches an eyebrow.

“Maybe,” you shrug. “We’ll probably need a dozen of them here but we could start with one.”

He matches your soft laughter with his own, which you’re thankful for. He reaches out for the plant, nonchalant like you when your fingers brush against each other.

“Hopefully this will work,” he says as he places the small, white pot next to his desktop.

You leave him so he could prepare for a conference call while you’re set to meet with the marketing team. Jungkook gazes at the plant and notices the little note attached to the string around the stem.

Happy birthday, it reads.

This wasn’t just something to match the money tree that Hoseok left for him that he hasn’t been caring for much. This was a gift for him. You probably assume that if he doesn’t receive birthday cakes, he wouldn’t be receiving gifts, either. And you’d be right. His best friends just throw him parties. And once he left Seoul to obtain his MBA in Singapore and stayed to work in their Southeast Asian headquarters, the distance between him and his parents grew. They’d reach out but he didn’t bother much, so he’d stopped expecting anything. After he broke up with Chaerin, he stopped receiving anything at all. This is the first time he’s gotten something from someone after a long time.

It’s simple in its meaning and honest in its intention, and he doesn’t hold back the smile that forms on his face.

You watch the realization dawn on Jungkook from outside. You’d remembered the silly note you left right as you sat down and didn’t have time to take it back, which really wasn’t much, but you suppose it’s enough to tell him that the plant indeed is a gift. You don’t know if someone like him even receives them, or would even appreciate something so cheap and humble, but the gentle smile he has on tells you that he probably doesn’t get much, but that this is something he welcomes.

Your smile follows soon after but it feels different this time. There’s pride somehow that your little gift could elicit something so rare out of him. There’s also a bit of awe; this is the softest he’s ever looked, with that tinge of gratitude and yearning, a complete contrast to what you know of him, to how you’ve always seen him. It’s… it’s actually beautiful.

And this is when things start to get confusing, especially as your phone beeps with that SMS from him.

[From: The Boss] Thank you, ___.

It’s the non-work message. It’s the use of your name. This is personal for him and you acknowledge that it’s the same for you. Perhaps there’s a reason why you made the effort to get the gift last night, why it mattered to you that he received something to celebrate his birthday, and why seeing him appreciate it the way he does is making you giddy and satisfied at the same time.

Maybe it’s the care you’re starting to feel for him that’s beyond just wanting to make your job bearable. You’ll dissect what that truly means later on, but right now it’s just you, him, and the glass wall in between the both of you. There’s distance, there’s a boundary, but there’s a transparent barrier that allows you to see what’s on the other side, one which allows you to know who he is behind the man you’ve come to know. And you admit, he’s not so bad after all.

The construction of the Arts Center is going better than expected. Given some of the delays due to the wrong materials delivered and some permits that took a while to get, the workers were able to make up some ground, largely due to Jungkook’s supervision. When you both visited a few weeks ago, there were many things to work on, and he managed to identify the priorities and find ways to get the project back on track.

It was during those few days of constantly being on site that you saw how efficient and effective he really works. You admired his precision and attention to detail, how he instructed the team leads and project managers and laborers, how he put together the design of one of the rooms just as he’d envisioned it.

He was commanding and decisive, and you appreciated his thorough and simple explanations that allowed you to keep up with him. He’s said that he wants you to understand what’s happening so that you’re well-informed should you need to communicate to others on his behalf, and what initially intimidated you turned into something you became interested in. Since then, you’ve been watching design shows to help you further. The challenge was welcomed, and now you feel like everyday, you’re learning something new on the job.

His instructions from that time were followed, and you’re back today to inspect the rest of the spaces. Everything is so massive, and with one half of the wall of the performance hall already done, you can clearly see the upgrade. The details are impressive, and the way that the traditional designs merge with modern elements is a feature itself.

You’re immersed in the intricacies of the ceiling, walking towards the wall to get a closer look that you don’t immediately notice the workers walking past you with a massive slab of marble. The moment that you do, you step back too quickly, tripping on your heels, and just as you brace yourself to hit the ground, you instead feel your back against a firm chest, with hands on your elbows breaking your fall.

You sigh in relief, even leaning your head back because nothing could be more embarrassing than falling on your ass in front of many people, including your boss. That is, until the familiar scent of jasmine and bergamot wafts through your nose and you realize that what you just did is debatably more embarrassing than what could’ve happened.

The familiar clearing of the throat is what finally does it for you, and with wide eyes, you turn around and face him to apologize.

“I’m sorry, sir. I—”

“Was so much in awe that you didn’t notice the workers passing by,” he finishes, his slightly teasing smile calming you down.

“Ah, well of course. The details are too pretty,” you reason, stepping back only a little. You look at him shyly. “But thank you. I was about to fall.”

“I know. And I was about to lose it if my assistant got injured on the job.”

“True. It’s bad publicity, I guess,” you shrug. “And distractions could cause delays. And that’s bad, too.”

“Or you know, I simply just can’t have you injured, simple as that,” he says with a little frown on his face.

“Imagine if I didn’t see them? They could’ve dropped the marble and I would’ve completely lost it!”

“Why?” He arches an eyebrow.

“That slab is like, two months’ worth of salary, Mr. Jeon.”

“It’s actually more but that’s not the point,” he fully frowns now. “If you didn’t see them, then they could’ve hit you, and then you would be whining in pain right now. You could’ve gotten seriously hurt, ___.”

His voice is firm and low, and you nod in acknowledgment because you also know he’s right. The workers’ vision was limited but yours wasn’t; you were just too distracted and if you hadn’t pulled early enough, that marble really could’ve done damage to you. And if it wasn’t for Jungkook catching your fall, then something bad still would’ve happened to you.

“But are you okay? You didn’t twist your ankle or anything?” He asks.

“No. Uh, the heel’s just a bit loose but I’m fine,” you reply, still trying to wrap your head around how he’d said your name - informally, in this setting, as he told you that you could’ve gotten hurt. Maybe you weren’t imagining the worried tone of his voice earlier.

“Okay,” he sighs. “You have to be careful next time.”

“I will, sir,” you reply.

You step aside and Jungkook sees you from his peripheral vision as he returns to assessing, staying put and only glancing at the ceiling unlike earlier. He’d seen you marvel at the design of the hall earlier, and while he was initially doing the same, seeing you wide-eyed and impressed caught his attention more.

Many times, he’s seen you look dejected, frustrated, angry. He’s seen your moments of focus and joy, too, but this is the first time he’s seen you be in awe. There was this softness on your face that was still filled with emotion, and he’d been drawn to you enough to see that you were about to fall. He’s glad he has quick reflexes and was able to get to you in time, the worry he felt at the thought of you getting hurt in any way was quite overwhelming for him. And while it’s partly because you’re his responsibility in this case, he also knows it’s more than that.

He gestures moving to another room and you follow him outside, and just as you try to stay close to him, Jungkook also makes sure you’re away from any kind of danger. He moves to your side when there are workers nearby with their heavy equipment and large materials. He shields you from the drilling. He glances at you as you both walk towards the other performance hall. And when you get there, you see the ceiling installation is ongoing, and Jungkook immediately calls for hard hats for the both of you.

He hands you one and you put it on, fumbling with the strap underneath your chin. You groan in frustration when you’re unable to lock it, and that’s when you see him move towards you.

“Let me,” he says.

You stop your movements and shyly nod in agreement, and he waits for you to let go before he fixes it himself.

It’s a little odd being on the other side, since it’s always you who fixes his tie or his coat. But you’re the one watching him now, with his furrowed brows and seriousness in securing this safety gear on you making you feel warm inside.

He steps back then looks at you, trying hard to control his laughter.

“Are you laughing at me, sir?” You pout.

“No. I don’t make fun of people,” he says, turning serious now, but you don’t miss the grin on his face.

It’s unfair that he looks good even with a hard hat on.

One of the project managers calls him and he goes around, with you staying close by. This performance hall is bigger and boasts of a more traditional design, which would hold the cultural performances that the Culture Minister is very excited about. You watch Jungkook inspect the space with thoroughness, checking each wall panel and each seat.

It’s amazing to you just how involved he is with this project even with the project managers handling things relatively well. He wants to be on top of everything, he’s said; it matters too much for him to not know what’s going on.

You see Yoongi enter the room and approach him. Once he sees you, he laughs as well.

“Do I look that bad?” You groan. “Mr. Jeon was laughing at me, too.”

“It’s a little big, and I guess I’m just not used to seeing you in one,” Yoongi shrugs.

“Why don’t you have one?”

“I don’t need it. I’m here all the time and nothing happens.”

“Well, I’ve been here a few times and I almost fell earlier,” you say, recalling the almost-embarrassment.

“I know, I saw it,” he chuckles.

“You were there?!” You gasp.

“No, I was totally in the other room that’s why I witnessed you almost get hit by the marble then trip on yourself,” he deadpans.

“I didn’t see you, that’s all,” you shrug.

“I was by the doors. I checked these spaces yesterday and I just wanted to be around in case Jungkook had new instructions,” he explains. “But I gotta say, you guys were kinda cute earlier.”

“Almost falling on my ass isn’t cute, Min Yoongi,” you scowl. “I could’ve either ruined the marble slab or hurt my bum. Either way, it would’ve been embarrassing.”

“I didn’t mean just you. I meant you guys,” he gestures towards Jungkook. “He caught you, didn’t he?”

“Yes… That was embarrassing, too,” you frown. “What’s cute about that?”

“He looked worried. It’s just not something I’ve seen him be towards other people, that’s all.”

“It’s because an injured employee on site isn’t good, okay? Plus, if I’m incapable, then no one’s gonna be around to make his life easier,” you reason.

Yoongi stares at you for a while before shaking his head. “Wow, you really are dense.”

“I don’t know what you’re on about,” you cross your arms in frustration.

“Forget about it,” Yoongi shakes his head, deciding not to push it.

He’ll tell you another time that he’s glad you’re becoming more of yourself again, that the light has somehow come back, that there’s now comfort you exude around the man you’d once despised. Yoongi feels assured now that there’s someone else who seems to be looking out for you, and that it’s something you don’t seem to mind at all.

“Yah! You’re being all mysterious again!” You pout, something he chuckles about.

“Me? Mysterious? Come on. I’ve always been an open book,” he teases.

You’re just about to nag him again when you hear Jungkook clear his throat, and you turn towards him and ask if he’s already done inspecting.

“There are still a few things I want to run by my design lead before leaving,” Jungkook says. “Please move my meeting to 3PM.”

“That’s noted, sir. I’ll give Mr. Hong’s assistant a call.”

You excuse yourself and step outside, leaving both men alone.

“Angering my assistant, are you?” Jungkook asks Yoongi, the curious yet playful tone in his voice evident.

“Nah, just teasing. That a problem?” Yoongi answers back.

“No. It’s good she has someone she’s comfortable with at work.”

“Could be you, you know? That isn’t so bad,” Yoongi remarks, surprising him. “And it doesn’t cross whatever boundary you’re trying so hard to stay behind.”

“We’re not… on that level. I mean, I don’t know how to be someone other people are comfortable being around,” Jungkook admits.

“I don’t know about that. Seems like you’re already that for her,” Yoongi says. “I was just teasing her about how you guys looked cute earlier, when you broke her fall.”

“You were there?”

“Both of you really don’t notice other people when it’s just both of you, huh,” Yoongi laughs. “But yeah, I was. I saw her relief. And I saw you worry.”

Jungkook merely shrugs, not wanting to confirm. Even if he denies it, Yoongi will still believe what he wants to believe. But the older man knows you well just as much as he knows him.

“You care about her, don’t you?” Yoongi responds to the silence. “And I mean not in a superficial way, or a good boss caring for his employee type of way. Like, you worry when she’s sick or overworking, when she’s hurt or in danger. You want her to always be safe, to get rest. You like having her near. You wanna know that she’s happy.”

“You know I can’t do that,” Jungkook finally answers. “I can’t think of her that way.”

“I know. That’s why you were the way you were,” Yoongi says. “How else do you respond to things you can’t control than through anger and detachment? But just because you shouldn’t, it doesn’t change the fact that you do.”

“It doesn’t change the fact that it’s wrong,” Jungkook counters.

“Well, irrationally calling her out and being angry were wrong, too, and you did those because you weren’t being honest with yourself,” Yoongi argues. “I guess what I’m trying to say is, the least you can do is be true to yourself about how you feel. Because the more you deny, then the more you resist, and when you do that, you end up hurting her. Is that what you want?”

“Of course not.”

“Then just… accept things - what you feel, what you both are, what you can or can’t be.”

Jungkook looks at his friend as if some epiphany had just transpired. It’s been difficult for him to make sense of what he feels around you. There’s always that air of familiarity, but the warmth and comfort are new. There’s the reality that you come from different worlds, but that you both somehow feel and experience and maybe desire the same things. There’s that sense of fear over change and of what he can’t control, yet you somehow provide the calm and stability that he hasn’t felt in a long time.

It’s all these contradictions that have been messing with him, and Yoongi’s right - because of all the times that Jungkook had wanted to create that distance, all it did was hurt you. That’s the last thing he wants, he realizes now. He’s seen you struggle, and even if that’s just a fraction of what you normally go through, it’s enough to tell him that he doesn’t want you to experience that again, especially not because of him. It’s too early to say the extent of his care towards you, and it’s not something he’s willing or ready to explore right now. But just as Jungkook’s about to comfort himself that it’s fine, and that he shouldn’t dwell on it anyway so as not to further nurture it, Yoongi speaks again.

“Just… just a heads up, though,” he adds. “The care that I felt, that’s how it started for me.”

“What started?”

“Me, liking her.”

It’s at that moment when you come back from your call, and you inform Jungkook that the meeting’s been moved and that he has a scheduled one with some of the directors on Monday.

“Alright,” he says, directing you and Yoongi towards the souvenir shop, temporarily disregarding what he was warned about.

“You two looked so serious. Everything okay?” You whisper to your friend.

“Yeah,” Yoongi hums, giving you the most genuine smile he could give.

There’s that sparkle and softness in your eyes that had captured him all those years ago. They dimmed throughout the years and they’ve just been sporadic, illuminating only during specific moments. He’d seen them again a lot more regularly, and even today, as you looked around the halls and admired the designs of the space.

Yoongi doesn’t know if a certain person is the reason for that. He knows you enough that you wouldn’t even notice it, so you definitely wouldn’t know what caused the change. But as your friend, he hopes one day you will, so that if you’re brave enough, too, you’d try to make sure that the light stays.

The inspection ends and you get back to the office at 4. You return to piles of documents you have to sift through and encode, and your original plan of leaving on time changes.

Jungkook spends over an hour talking with Yoongi and the construction lead about the Arts Center, and once that’s over, you see just how exhausted he is. He’s massaging his temples and sighing deeply, and you know that whatever just transpired, he’s going to be thinking about it all throughout the weekend, which he doesn’t really have time for. The gala that one of the Board members throws annually is tomorrow night, an event you’ll be attending with him as well.

You enter his room to remind him about it and to give some forms for his signature. He signs them off, and when you say you’ve got a few more requests that you’ll leave on his desk for Monday, he tells you to just wait until then.

“Go home, Ms. Cho,” he says. “It’s been a long week. And it won’t end until after tomorrow night.”

“What about you, Mr. Jeon?”

“I’ve got some stuff to sort through after inspection. I’ll probably leave in an hour or so.”

You frown, a mannerism of yours that he’s gotten used to seeing. It’s mixed with a pout that often makes him internally laugh because it seems unlike you. It also always means there’s something you want to say that you’re holding back.

“Should I not?” He arches an eyebrow.

“Hmm. Just thinking that it might be better for you to take a rest tonight, too,” you advise. “The gala could be quite draining and it would be good to save your energy for that.”

“I’ll think about it,” he hums.

“Then I’ll think about going home, too,” you answer back.

Jungkook chuckles, knowing you’re always going to counter him in some way. And he’s glad that you do.

“You may go. And get a good rest, too.”

You nod and bid him goodbye, exiting the room to start packing your things. It’s five minutes later when the door opens and you see him with his bag, ready to head home as well.

You smile at his tender doe-eyes as he admits through them that you were right - he doesn’t have a reason to stay behind, so he’ll call it a night and get as much rest as he can.

He pauses by the entryway, and you pick up that he’s waiting for you, perhaps to make sure that you’re indeed going home. You quicken your pace and walk next to him, steps in pace as you both go to the elevator and down to the lobby.

“Mr. Ri can bring you home after me,” Jungkook says. “It’s late already.”

“Not late enough,” you reply. “I’m okay, Mr. Jeon. It’s not necessary.”

He concedes, and you wait for the car to arrive and say goodbye to him again.

There’s a softness on his face as he lingers before he enters. A small smile forms, and it’s what you see until you fall asleep that night. It’s the same one that’s oddly been giving you comfort lately - it’s a little restrained but somehow it still looks vulnerable. Perhaps it represents how Jungkook’s been to you - there are some contradictions, but beyond all that, there’s care.

Mr. Ri happily greets you as you enter the car that late Saturday afternoon to head to Jungkook’s penthouse. He compliments your dress, saying it’s nice to see you in something formal that fits your style - it’s simple yet elegant, and you tell him that your mother wouldn’t stop gushing over you through the screen, nagging you to send full-body photos so she could appreciate you more.

Jimin and Soomin surprised you in the morning to help you fix up, insisting that they wanted to make sure you spoiled yourself for the event. If you wouldn’t, they would, so they treated you to the hair salon and had your nails done. They’re the ones who took so many photos like some formal dance, and Jimin commented that the only downside was that they were sending you off to pick up Jungkook.

Defending your boss the way you did surprised you a little; it surprised them a lot more. You’d said that he bought you the dress, that he’s been nothing but kind, and that whatever negative feelings you had towards him are all in the past. Your friends understood, deciding not to ruin your night and then letting you go so they could eat out and meet you back at your apartment once you’re done.

You chat with Mr. Ri about how things have been at work, your friends, and your family. You also talk about the gala and how it feels a little nerve-racking attending this time, given your experience with Jungkook.

It’s a grand event that the company’s executives attend, and guests are asked to refrain from going solo. For such requests, it’s not unusual for them to bring their assistants. You’re expected to attend anyway, and assistants usually partner up with each other and it always worked. You went with Hoseok last year because A-yeong had a work event, and while you expected that Jungkook wouldn’t care for such request and maintain that he’d go by himself, you also didn’t think that CEO Jeon would insist that his son take you as his date so he wouldn’t be alone.

The elder Jeon had reasoned that business discussions usually take place during the gala, and it would be good for you to be around and be familiar with the new people on the scene. Hoseok had said that they’re expected to stay through the whole thing, and it’s much better for his cousin to have a companion so he could survive the night. That was months ago when things were still a little shaky for you both. You still remember Jungkook’s displeased look when it seemed like he had no choice in the matter, especially since he probably thought that his father just wanted to make sure he’d act accordingly. It feels like a lifetime ago, really, as you think about his soft smile from last night.

You don’t know exactly what you’re feeling, why his gestures or mannerisms suddenly mean something to you, or why there’s excitement when you think about seeing him outside of work. You’re unsure why the curve of his lips when he grins or the deep huff that follows his laugh makes you a little giddy, or why his eyes lingering on you makes your heart beat a little faster than usual.

Just like right now, as they gaze at you while you seemingly do the same.

“You look, uh—” he starts, unable to find the accurate but appropriate term to describe how you look.

“Nice?” You finish, recalling the term he’d used when you tried this gown for the first time.

“Something like that,” he chuckles, earning him a giggle from you.

He playfully shakes his head, perhaps knowing that you’re used to him not making grand compliments or anything. But he does smile after, and there goes that blissful feeling again.

Maybe it’s because for the first time, you’re being appreciated. Maybe just like how it’s been recently, he likes being around you, prefers it, even. And given how you felt so unwanted during his first few weeks here, this is a blessing, as if in his appreciation of you, you’re liking yourself as well.

“Well, in my opinion, you look quite dashing, Mr. Jeon,” you say bravely. “Except your waistcoat seems to be uneven.”

“Exactly what I thought,” he sighs. “I can’t quite align it properly.”

And as you always do, you approach him, your hands immediately going towards his shoulders to flatten the vest, then his sides to pull it down. You adjust it a little bit more then fix his collar after, and suddenly this feels so natural - being close to him, taking in his scent, and smiling as he glances at you.

“Do you need help with your coat?” You ask once you finish.

He nods and you follow him to his walk-in closet where you take the last piece of clothing and assist him in wearing it. He adjusts the lapels while you assess if all wrinkles have been flattened. You watch him look at himself in the mirror and you can’t help but admire him as well. He exudes confidence, which you can say now is strikingly different from the Appointment Dinner where he still looked a bit unsure. But now, he commands respect. The deep black color of his striped three-piece ensemble with his slick hair parted in the middle makes him even more handsome, and you manage to hold in the gasp you were about to release as he faces you for a final look.

“All good?” He asks.

“All good,” you smile, turning around and walking back to the living room.

He follows, and he takes this time to bask in your beauty before he has to act like it doesn’t affect him again.

There’s a reason why he was rendered speechless the first time he saw you in this gown at the tailor shop, so much so that he had to step out to get some air. You look even more stunning now, with your classic but natural-looking makeup and your styled hair. You exude a certain kind of glow that sucks him in, that makes his heart race yet soothes him just the same.

It’s a little dangerous for him, given that he’ll be spending this entire evening with you as his date, looking the way you do while he has to act disinterested, as if his attraction isn’t slapping him in the face and his internal alarm bells aren’t ringing.

But he has to act professional. He has to stay behind the lines even if his mind is yelling all the words about your beauty that he has to ignore. So he gives himself this short moment where he gets to admire you, and when you make it to the elevator and become confined in a small space, he holds his breath as you smile at him shyly, hoping that he doesn’t give himself away.

He’ll get himself together, he orders to himself, and he’ll make sure he doesn’t scare you off.

You make it to the lobby and enter the car. The drive to the venue is quiet at the beginning. It’s technically not a work day so there’s no reason to discuss work. You and Jungkook may have started talking about non-work matters but it doesn’t mean you readily talk about actual personal things. They’re occasional, as it’s not something he seems to do much and you’re often guarded about yours. It took a while for you to open up to Yoongi and even then, there are many things he doesn’t know. You’re comfortable around him, there’s no denying that, but there are still parts of you that you don’t like to share with others, and you suppose that Jungkook is the same.

But still, you ask how his evening was and how his day went, expecting he’d give a basic answer.

“I just stayed home last night and watched soccer over drinks,” he says. “Then I did my workout and went for a swim this morning. I did a bit of work in the afternoon and then got ready.”

“Ah, no party last night and then recovering from it in the morning?” You tease, knowing that’s a usual occurrence for him. Lucas did mention about the Singapore trip and how he’d taken home a passed out Jungkook on the night of his birthday.

“Well, there was a party,” he responds. “There always is, but I passed up on it. I didn’t want to feel out of sorts tonight. There’ll be a lot of new faces and I don’t wanna mess up.”

“Oh, you won’t. You’ve been doing really well, Mr. Jeon. And that’s me being honest.”

“Why wouldn’t you be?” He arches an eyebrow. “Would you tell me otherwise?”

“Well, the me of now, would. The me of a few months ago would want to but wouldn’t.”

Jungkook dwells on your answer. “Hmm. What changed, then?”

“I got used to you.”

He meets your gaze and somehow it feels too long. You don’t really know what prompted you to say it but you felt a little bold, a little too honest.

“In what sense?” he wonders, turning away now.

“I’d say I got used to the mood swings but then again, they haven’t been intense compared to those first few weeks,” you admit. “But surprisingly, it’s the calmness I’ve become accustomed to. And the seriousness and occasional zoning out, but also, the…”

Care, you want to say. Or the thoughtfulness.

“Consideration,” you say instead.

Jungkook’s throat dries up as he finds the words to say. He’s now afraid to look at you because he might give in and say something he’ll regret. He’s been praised before for his work and his designs, but he supposes that no one’s really complimented him for something he does for other people, specifically for you. Maybe that’s why he thinks he doesn’t deserve it; he’s unsure if he’s really considerate by nature or if he just is towards you. It’s why he brushes it off, insisting he just has his moments.

“But those moments could mean a lot to the one it’s shared with or directed to,” you counter. “Even if it was just once. Or even if it was so trivial that you probably forgot already. But the other person doesn’t. Or they would, but something about that moment stays.”

Jungkook thinks about the moments you’d shown him consideration. Or even care or thoughtfulness, but he wouldn’t word it that way to you. There are the big ones - when you showed your support of the Arts Center to his father, when you calmed him down during that first Board meeting, when you gave him the noodles when he was sick, when you stayed with him during his interview with the magazine publications.

When you stood up to him. When you didn’t quit after that first week.

There are also the small moments - the ginger and lemon tea on Monday mornings when he looks like he’d drank too much the night before, the biscuits you serve with his coffee, the affirming looks during team meetings, the comforting smiles from outside his office when he’s stressed.

There’s a lot of those you show him, and he realizes now that he remembers each one.

The silence returns soon after, as you both seem to prefer basking in the soft music that Mr. Ri plays.

It’s 15 minutes later when you arrive at the venue. You get out of the car and meet Jungkook by his door, surprised when he offers his arm that you take.

“This is how they do it, right?” He looks at you questioningly.

“Yes,” you chuckle. “It’s a little over-the-top but the hosts treat this like it’s some red carpet event and I just follow what the others do. Bitna says it’s the one time we could feel like proper ladies or something, whatever that means.”

“Hmm, makes sense. I guess I’ll be a proper gentleman, then. Whatever that means.”

You hold onto him lightly as you both make your way inside. You try to disregard the firmness of his arm and the way it feels under your touch, so you gently let go not long after and clutch onto your purse instead, not wanting to give off the idea that you’re anything more than each other’s dates. You greet the guests and establish your position to those who are unaware in an effort to show that this social event is a work function as well.

Jungkook talks about the Arts Center when he can, and you mentally take note of certain projects, sites, events, artists, and patrons that are mentioned, quickly typing them on your phone for future reference. He talks to you about them in between flutes of champagne and canapes that are some of the most delicious you’ve ever had.

Jungkook laughs as you down another brie and cranberry bruschetta.

“What? I like fancy food,” you pout.

“Yes, your normal people’s taste buds like fancy food,” he teases.

It’s a statement you make often and you smile that he now uses it against you.

Your moments of casual ignorance of what’s going on around you are ones you find yourself enjoying too much. You internally sigh every time a guest approaches him, and even more so when you find yourself with a few others and someone stands a little too close, or has his hand linger on your elbow, or whispers something in your ear as if you’re at a bar and the music is too loud, which it isn’t, so there’s really no reason for this son of some business tycoon to be asking you to head outside “to talk.”

“Don’t you have a date?” You ask after he insists.

“Yeah, some girl,” he shrugs. “She’s kinda boring. Lucky I found you.”

You awkwardly smile, knowing it’s not your place to reject him and make a scene. He looks to be the type who always gets his way and if he doesn’t this time, you’re afraid of how he might take it.

You don’t budge and call for another flute of champagne instead, finishing it in one gulp that has the man releasing a deep breath in front of you.

“So you’ve been working for the Jeon’s for 8 years, you say?” He speaks again.

You nod, looking around to avoid his eyes.

“That’s quite a long time, yeah? I’m sure I can get you a spot at my company,” he brags. “I mean, we sell luxury cars. That’s way more interesting than buildings and shit.”

“I don’t drive,” you say too quickly. “I mean, I don’t know how to.”

“Perfect. I can teach you then,” he smirks.

It’s the look that heightens your level of discomfort, and just as you’re about to make some excuse and run away, Jungkook calls your name that has you immediately turning towards him.

“Yes, Mr. Jeon?”

He’s not too far away; he comes closer yet still maintains a bit of a distance.

“Hoseok’s asking for me but I want to speak to Mr. Saito before he leaves. Can you go to my cousin on my behalf?”

“Of course,” you say, excusing yourself and scurrying away from the scene, sighing in relief at the sight of a familiar pair of faces.

A-yeong gives you a hug and you return it, then you turn to Hoseok and ask what he needs Jungkook for.

“Nothing,” he says. “I didn’t call for him.”

“Oh, okay. Well, he said you did.”

“I haven’t spoken to him since we got here,” Hoseok replies. “You know how this gala goes. So many people to meet. Is everything okay?”

“Yeah, just… uh. Well, I just met Mr. Kwon’s son. And let’s just say, I don’t want that to happen again.”

“Oh, ___,” A-yeong sighs, knowing exactly what you mean. “Just stay with us. Or don’t leave Jungkook’s side.” Turning towards the man who’d just arrived, she adds, “stay close to her, okay?”

Jungkook looks at you, his eyes asking a question that you know the answer to but neither of you says anything.

“I will,” he nods.

Both of you stay where you are for a while before heading back to your seats for the sit-down dinner. You converse with those at your table, thankful that they’re all decent and entertaining. After that, Jungkook doesn’t leave your side. It almost seems like he’s your date rather than the other way around, but you appreciate his presence, especially when he calls your attention once you start looking uncomfortable.

“I’m sorry,” you sigh. “I just… I just get a little uneasy when people I don’t know get too close.”

“I understand. I’m the same,” he says, prompting you to look at him. “But I just feel uncomfortable, not unsafe. There’s a difference. And it’s not okay if that’s how they make you feel.”

He knew without you saying the words. It takes you back to that night at the restaurant with Hajoon and how Jungkook had looked the most guilty he’d ever been when you said that his staring made you feel uncomfortable. You supposed then that it was mostly because he thought he was causing a rift between you and Hajoon but you realize now that it was more than that. For all that Jungkook is, you’ve come to see that there are things he can’t stand himself doing; deliberately making you feel unsafe is definitely one of them. Perhaps it’s why at this moment, you feel the exact opposite being around him.

And that’s how the rest of the night goes. He stays close but when he’s caught up in a conversation he can’t get out of, he gives you that look to remind you that it’s okay to step away, that you have the ability to remove yourself from a situation you don’t feel good being in. And you do, and the worry you used to have about being a mere assistant fades away. You never thought that one Jeon Jungkook would give you the permission to do that.

You’re seated on a chair some time later, the hours of walking in your high heels taking its toll on you. You wave to Hoseok and A-yeong, no longer having the energy to walk up to them for a proper goodbye. You sigh to yourself, feeling the tiredness slowly overtake you. It was still a good night, but it took a lot of energy from you, too.

“Hey,” you hear Jungkook call out.

You turn to him, still looking handsome as he stands nearby, his hands in his pockets as he mirrors your exhaustion.

“Ready to head home?” He asks.

“Yes,” you say too quickly, earning you a laugh.

You stand up, limping only a tiny bit, but you think Jungkook notices, as he offers his arm just like he did at the start of the night.

“This is what a proper gentleman does, right?” He asks.

“I suppose. Although I might say, Mr. Jeon, that’s what you were the entire time. So thank you.”

Jungkook nods in response, unsure how to receive your gratitude. He knows what you mean, as the first sign of your discomfort had him looking at you constantly. He was worried all night but he supposes there’s no reason to feel that way now, as your faint smile just signifies that you’re tired more than anything.

For the short moment it takes for you to walk closer to him, he basks in your beauty once more. The night will be over soon, and he’s glad he could give you some reprieve this time. He tries not to lose it when you tighten your grip on his arm for support though, but that’s something he can think about later on.

The walk to the car isn’t that long and you let go of him eventually. You head towards the other door then enter, the space in between reminding him of where you both belong - on either side of a line, one that he shouldn’t think of crossing.

You sink into your seat, fighting the urge to curl your body and take a nap, so you sit up straight and hold yourself together after once again feeling Jungkook’s arm under your touch. Most of the alcohol has left your system but perhaps not enough, as you boldly look at him and smile in appreciation. He returns it, perhaps knowing why you are.

You look out the window, appreciating Seoul’s night sky, until the vision starts getting unclear, as the rain falls steadily on the window. The tapping of the droplets on the glass is a sound you’ve come to appreciate, among other things that you used to be terrified of.

There’s just this calmness, as if the rain is greeting you, accompanying you in your thoughts. But the sound of the radio getting louder disrupts that a little bit, and in looking at Mr. Ri in question only to find him glancing at the rearview mirror to see the man next to you, do you realize why he’s doing so.

Jungkook’s demeanor has changed, a complete 180 to how he looked not long ago when he seemed satisfied, fulfilled, almost proud of himself for surviving the night. He’s now cross-legged and cross-armed, with his eyes closed and jaws clenched, as if he’s trying to hold himself together. Or trying his best to drown out the sound of the rain, the way Mr. Ri is trying to do for him.

Your face falls at the sight. You’ve seen Jungkook stressed and angry and disappointed; you’ve seen him anxious, too, but this is different. There’s a bit of fear in there, and with the way he flinches and how he’s clutching onto his arms, you know this comes from somewhere and this was caused by something. If it’s anything similar to what you know, then this was because of something painful.

You want to reach out to him but you know you shouldn’t. You helplessly look back on the road then glance at Jungkook every few seconds as the rain continues. It doesn’t seem like it will be a terrible downpour but it’s stronger than usual.

You try to remember instances in the past where he’d acted this way. A few come to mind, and you think now there’s a reason why he becomes uneasy when it starts to drizzle. That happened the other week while you were on a site visit with him for a small project, but you hadn’t thought much of it, given that he was on his fourth cup of coffee on the way there.

But right now, you wish there was something more you could do; anything is better than nothing. But you feel constrained - by the distance, by your position, by his boundaries that seem to always be there.

By some miracle, the rain weakens, and it’s stopped by the time you arrive at Jungkook’s apartment building. The car halts and with him still in the same position, you think he probably doesn’t realize he’s home.

“Mr. Jeon,” you say softly, gently tapping his arm to get his attention. “We’ve reached your place. And the rain has stopped. It’s… it’s okay to open your eyes now.”

It takes a few seconds but he takes a deep breath, opens his eyes, then looks around. It’s just droplets frozen in time on his window and he sighs in relief. Somehow the assurance that he’s okay means something to you this time; you hate to think of what burden he carries that he hides away.

He opens the door, and there’s a bit of disappointment you feel when he closes it and leaves without a goodbye. You suppose he just wants to get to his place immediately and rush to safety. But you don’t want to intrude, not if distance is what he needs, so you settle with just watching him walk away.

But then he turns around, and with that bit of boldness left in your body, you open the window and give him another smile. You wish he feels the tenderness in it; you wish somehow it’s enough to let him know that you understand, and that he’s not alone.

“Good night,” you manage to say, and he hears it despite the distance.

“Good night, ___. And thank you.”

It’s the use of your name. It’s the softness of his smile and the words of gratitude. It’s the way he lingers as the car starts to drive away and you’re left watching him even from afar.

It lets you know that he knows. And it’s the reason why you sleep soundly that night and why for the first time since you’ve met him, you can’t wait to see him again.

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mostlysignssomeportents · 1 year ago

Text

“Brand safety” killed Jezebel

I'll be at the Studio City branch of the LA Public Library this Monday, November 13 at 1830hPT to launch my new novel, The Lost Cause. There'll be a reading, a talk, a surprise guest (!!) and a signing, with books on sale. Tell your friends! Come on down!

Progressives: if you want to lose to conservatives, all you need to do is reflexively praise and support everything conservatives turn into a culture-war issue, without considering whether they might be right. Because sometimes…they're right.

Remember early in the Trump presidency, when conservatives all woke up and discovered that America's spy agencies – excuse me, "the intelligence community" – were dirty-tricking psychos who run amok, lawlessly sabotaging democracy? Progressives have been shouting this ever since Hoover's FBI tried to blackmail MLK into killing himself:

https://en.wikipedia.org/wiki/FBI%E2%80%93King_suicide_letter

But millions of progressives forgot about COINTELPRO, CIA dirty tricks and CIA mass spying when this "intelligence community" temporarily set out to wrong-foot Trump. Remember James Comey votive candles?

https://www.usatoday.com/story/opinion/2019/08/30/james-comey-fbi-memo-leaks-trump-inspector-general-report-column/2157705001/

Anthropologists have a name for this phenomenon, in which one side reverses its positions because their sworn enemies have done so. It's called schizmogenesis, and it goes like this: "If they hate it, we love it":

https://pluralistic.net/2021/12/18/schizmogenesis/

Schizmogenesis is an equal-opportunity delusion. Within living memory, white evangelicals supported abortion, because their sworn enemies – Catholics – opposed it. Some of those white Boomer women who voted Trump because abortion was literally the only issue they cared about held the opposite position on abortion not so long ago – and completely forgot about it:

https://text.npr.org/734303135

The main purpose of the culture war isn't immiserating marginalized people – that's its effect, but its purpose is to distract low-information turkeys (working people) so they'll vote for Christmas (the ongoing seizure of power by American oligarchs). For the funders of conservative movement politics, the cruelty isn't the point, it's merely the tactic. The point is power:

https://pluralistic.net/2022/03/09/turkeys-voting-for-christmas/#culture-wars

Which brings me to "woke capitalism." Conservative string-pullers have whipped up their base about the threat of companies embracing social causes. They (erroneously) claim that corporations have progressive values, and that big business is thumbing the scales for causes they despise. The purpose here isn't to sow distrust of capitalism per se. Rather, it's to stampede talk-radio-addled supporters into backing the oligarchy's agenda. Remember when culture war leaders told their base to support being gouged on credit-card junk fees "to own the libs?"

https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping

That's schizmogenesis working against the conservative rank-and-file, tricking them into taking the side of a cartel of wildly profitable payment processors who are making billions by picking their pockets (credit card fees are up 40% since the covid lockdowns), because (checks notes), Target pays these profiteers a lot to process its payments, and Target sells Pride merch (no, really):

https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping

It's easy to point and laugh at conservative dopes when they're tricked into shooting themselves in the balls to own the libs. This is not a hypothetical example:

https://pluralistic.net/2020/05/28/holographic-nano-layer-catalyser/#musketfuckers

But progressives do it, too, particularly when they embrace monopolies as a force for positive social change. Remember 2019, when people got excited about playing loud pop music at Nazi rallies in the hopes that the monopoly video platforms' copyright filters would make any video from that rally impossible to post?

https://memex.craphound.com/2019/07/23/clever-hack-that-will-end-badly-playing-copyrighted-music-during-nazis-rallies-so-they-cant-be-posted-to-youtube/

I warned then that if this tactic worked, it would be used by cops to prevent you from recording them when they're macing you or splitting your skull with a billyclub, and yup, within a couple years, cops were blaring Taylor Swift music in hopes of preventing the public from posting videos of their illegal conduct:

https://pluralistic.net/2022/04/07/moral-hazard-of-filternets/#dmas

Conservatives are (partially) right about woke capitalism. It is a threat to democracy. Concentrating the power to decide who gets to speak and what they get to say into the hands of five or six corporations, mostly run by mediocre billionaires, is bad for society. The moderation decisions of giant platforms are a form of (commercial) censorship, even these don't violate the First Amendment:

https://locusmag.com/2020/01/cory-doctorow-inaction-is-a-form-of-action/

(The progressive delusion that censorship only occurs when the First Amendment is violated is a wild own-goal, one that excuses, for example, the decision by school book-fair monopolist Scholastic to remove books about queers and Black and brown people from its offerings as a purely private matter without consequences for free speech):

https://www.themarysue.com/scholastic-response-to-authors-and-illustrators-on-diverse-books/

Conservatives are only partially right about woke capitalism, though. Here's what they're wrong about: corporations don't have values. Target isn't selling Pride tees because they support progressive causes, they're selling them because it seems like a good way to increase returns to their shareholders. Individuals – even top executives – at Target might endorse the cause, but the company will only durably support the cause if that endorsement is profitable, which means that when it stops being profitable, the company will stop supporting the cause:

https://www.cnn.com/2023/05/23/business/target-lgbtq-merchandise/index.html

The idea that corporations have values isn't merely stupid, it's very dangerous. The Hobby Lobby decision – which allows corporations to deny basic health-care expenses for women on the basis that a Bronze Age mystic wouldn't approve of an IUD – rests on the ideological foundation that corporate personhood includes corporate values:

https://en.wikipedia.org/wiki/Burwell_v._Hobby_Lobby_Stores,_Inc.

Citizens United – the idea that corporations should be allowed to funnel unlimited funds to politicians who'll sell out the public good in favor of investor profits – also depends on a form of corporate personhood that includes values:

https://en.wikipedia.org/wiki/Citizens_United_v._FEC

There are undeniably instances in which corporate monopoly power benefits progressive causes, but these are side-effects of corporate power's main purpose, namely: taking money and power away from working people and giving it to rich people. That is what monopoly power is for.

Which brings me to ad-tech, "brand safety," and the demise of Jezebel, the 16 year old feminist website whose shuttering was just announced by its latest owner, G/O Media:

https://www.metafilter.com/201349/This-is-the-end-of-Jezebel-and-that-feels-really-really-bad

Jezebel's demise is the direct result of monopoly power. Jezebel writes about current affairs – sex, politics, abortion, and other important issues of great moment and significance. When we talk about journalism as a public good, necessary for a healthy civic life, this is what we mean. But unfortunately for Jezebel – and any other news outlet covering current events – there are vast, invisible forces that exist solely to starve this kind of coverage of advertising revenue.

Writing for the independent news site 404 Media, reporter Emanuel Maiberg and former Motherboard editor-in-chief Jason Koebler go deep on the "brand safety" industry, whose mission is to assist corporations in blocking their ads from showing up alongside real news:

https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/

Maiberg and Koebler explain how industry associations like the World Federation of Marketers' Global Alliance for Responsible Media (GARM) promulgate "frameworks" to help advertisers automatically detect and exclude real news from consideration when their ads are placed:

https://www.peer39.com/blog/garm-standards

This boycott makes use of scammy "AI" technology like "sentiment and emotional analysis" to determine whether an article is suitable for monetization. These parameters are then fed to the ad-tech duopoly's ad auction system, so Google and Meta (who control the vast majority of online advertising) can ensure that real news is starved of cash.

But reality is not brand-safe, and high quality, reputable journalistic outlets are concerned with reality, which means that the "brand safe" outlets that attract the most revenue are garbage websites that haven't yet been blacklisted by the ad-safety cartel, leading to major brands' ads showing up alongside notorious internet gross-out images like "goatse":

https://www.404media.co/sqword-game-dev-sneaks-goatse-onto-a-dozen-sites-that-stole-his-game/

More than a fifth of "brand safe" ad placements end up on "made for advertising" sites, which 404 Media describe as "trash websites that plagiarize content, are literally spam, pay for fake traffic, or are autogenerated websites that serve no other purpose than capturing ad dollars":

https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look

Despite all this, many progressives have become cheerleaders for "brand safety," as a countervailing force to the drawdown of trust and safety at online platforms, which led to the re-platforming of Nazis, QAnon conspiratorialists, TERFs, and other overt elements of the reactionary movement's vanguard on Twitter and Facebook. Articles about ads for major brands showing up alongside Nazi content on Twitter are now a staple of progressive reporting, presented as evidence of Elon Musk's lack of business acumen. The message of these stories is "Musk is bad at business because he's allowing Nazis on his platform, which will send advertisers bolting for the exits to avoid brand-safety crises."

This isn't wrong. Musk is a bad businessman (he's a good scam artist, though). Twitter is hemorrhaging advertisers, notwithstanding the desperate (and easily debunked) stats-juking its "CEO," Linda Yaccarino, floats onstage at tech conferences:

https://www.techdirt.com/2023/10/11/math-problem-for-linda-yaccarino-if-90-of-the-top-advertisers-have-come-back-but-are-only-spending-10-of-what-they-used-to-how-screwed-are-you/

But progressives are out of their minds if they think the primary effect of the brand safety industry is punishing Elon Musk for secretly loving Nazis. The primary effect of brand safety is killing reality-based coverage of the news of the day, and since reality has a well-known anti-conservative bias, anything that works against the reality-based community is ultimately good for oligarchy:

https://en.wikipedia.org/wiki/Reality-based_community

We can't afford to let schizmogenesis stampede us into loving things just because conservative culture warriors have been momentarily tricked into hating them as part of oligarchs' turkeys-voting-for-Christmas project. "Swivel-eyed loons hate it, so it must be good," is a worse-than-useless heuristic for navigating complex issues:

https://locusmag.com/2023/05/commentary-cory-doctorow-the-swivel-eyed-loons-have-a-point/

A much better rule of thumb is "If oligarchs love something, it's probably bad." Almost without exception, things that are good for oligarchs are bad for the rest of us. I mean, this whole shuttering of Jezebel starts with an oligarch imposing his will on millions of other people. Jezebel began life as a Gawker Media site, beloved of millions of readers, destroyed when FBI informant Peter Thiel secretly funded Hulk Hogan's lawsuit against the publisher in a successful bid to put them out of business to retaliate for their unfavorable coverage of Thiel:

https://www.theatlantic.com/business/archive/2018/02/hogan-thiel-gawker-trial/554132/

This, in turn, put Jezebel under the ownership of G/O Media, who are unwilling to pay for a human salesforce that would – for example – sell advertising space on Jezebel to sex-toy companies or pro-abortion groups. G/O has been on a killing spree, shuttering beloved news outlets like Deadspin:

https://deadspin.com/this-is-how-things-work-now-at-g-o-media-1836908201

G/O's top exec, an oligarch named Jim Spanfeller who answers to the private equity looters at Great Hill Partners, is bent on ending reality-based coverage in favor of "letting robots shit out brand safe AI-assisted articles about generic topics":

https://www.msnbc.com/opinion/msnbc-opinion/ai-articles-disinformation-future-g-o-media-rcna95944

Three quarters of a century ago, Orwell coined a term to describe this kind of news: duckspeak,

It was not the man’s brain that was speaking it was his larynx. The stuff that was coming out of him consisted of words but it was not speech in true sense: it was a noise uttered in unconsciousness like the quacking of a duck.

When investors and analysts speak of "content" (rather than, say, "journalism"), this is what they mean – a warm slurry of platitudes, purged of any jagged-edged fragments to render it a perfectly suitable carrier for commercial messages targeted based on surveillance data about the "consumer" whose eyeballs are upon it.

This aversion to reality has been present among corporate decisionmakers since the earliest days, but the consolidation of power among large firms – ad-tech firms, online platforms, and "brands" themselves – makes corporate realityphobia much easier to turn into, well, reality, giving advertisers the fine-grained power to put Jezebel and every site like it out of business.

As Koebler and Maiberg's headliine so aptly puts it, "Advertisers Don’t Want Sites Like Jezebel to Exist."

The reason to deplore Nazis on Twitter is because they are Nazis, not because their content isn't brand-safe. The short-term wins progressives gain by legitimizing a corporate veto over what we see online are vastly overshadowed by the most important consequence of brand safety: the mass extinction of reality-based reporting. Reality isn't brand safe. If you're in the reality based community, brand safety should be your sworn enemy, even if they help you temporarily get a couple of Nazis kicked off Twitter.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/11/11/ad-jacency/#brand-safety

#pluralistic #jezebel #publishing #brand safety #adjacency #adtech #media theory #censorship #surveillance advertising #dynamic ad placement #quackspeak #Global Alliance for Responsible Media #garm #debated sensitive social issue #Third Party Safety and suitability #schizmogenesis #woke capitalism #duckspeak

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