#this happens right after I applauded the new pepsi rebrand

[duplexide]

I really want to know WTF Pepsi's graphic designers are thinking with this new Mountain Dew rebrand.

The edgy rebrand of the 2000s cannot be applauded enough for how it elevated a hillbilly themed sprite/Sierra mist/mellow yellow/surge competitor into an iconic edgy gamer drink with a trillion alternate flavors and like 4 energy drink spin offs. Why revert to the past after such insane success?

And with every alternate flavor having edgy, sci-fi sounding names like code red, voltage, live wire, pitch black, etc I really don't understand how this will translate to this new wilderness themed rebrand. Will the alternate flavors be renamed? Eliminated entirely? What's happening?!