#this also arguably ends with helys

[whitegownsandflowercrowns]

Alternate universe where Aegon dies at Rook’s Rest and Aemond becomes king and still pulls the “no, you toad” line against Larys so Larys decides that the most vulnerable member of the royal family is Helaena, and that he will manipulate her to grasp for power. She immediately sees what’s going on but hey, she’s lonely, and it’s nice to hear someone that’s not her mom say they’re sorry for what happened to her. He thinks she’s falling for it though and he starts pushing to be important in Aemond’s cabinet and so she decides that enough is enough and she tells him exactly when and how he’ll die. This freaks him the fuck out but after like three hours of existential crisis he’s like HANG ON THE DOWAGER QUEEN IS A DRAGON DREAMER AND I’M THE FIRST PERSON WHO’S FIGURED THAT OUT FUCK BEING HAND I CAN CONQUER THE WORLD (he thinks he’s Varys). So he immediately pulls back up and he’s like heyyyy helaena, any clue how this war ends? not asking for any reason. Meanwhile Alicent and the Small Council are talking about wedding her to Aemond and she doesn’t want to do that because she’s a) mad at Aemond and b) fully done being queen, so she’s like sure Larys, I’ll help you out so long as you make sure I’m not married to Aemond (and no that does not mean kill him). So anyways she supplies him with all the information (I’m unsure how Aegon dying changes the Dance) and he basically smuggles Floris Baratheon to King’s Landing so that Aemond can marry her. Option 1 is that the Dance changes enough that Team Green could be described as the winners, and Larys manages to conquer like, a castle. Option 2 is that the Dance remains largely unchanged and Larys is not so overconfident that he thinks he can cheat fate, so he tries to convince Helaena to take Jaehaera and go to Braavos. Helaena instead suggests Harrenhal because she knows they’re safe with Alys, who she’s also been psychically communicating with. There’s probably no Alys/Aemond baby in this, so they all just hang out at Harrenhal and Helaena and Jaehaera get something resembling a happy ending, while Larys is pissed that he can’t conquer Essos using the power of prophecy (he gets over it eventually). Also because this is Helaena and Larys we’re talking about they have every single conversation on opposite sides of the room at a complete whisper, yet they understand each other perfectly.

[meggannn]

one thing that bugs me within HZD fandom—or at least in a lot of reddit threads and the occasional tumblr note—is how the discussion of Aloy as the chosen one because of the circumstances of her birth always gets reframed around [REDACTED] in a way that discredits Aloy.

I do love the “hero is a rando” stories as much as the next person, but what I like about HZD is that it sets up Aloy to be some incredible savior and then it turns out... well, she might do cool things, but she’s kind of a jerk, actually! and she has every right to not want to help most people when she’s been hurt and mistreated by them for all of her young life.

Aloy is a hero, yes, but not because of her birth, but because she chooses to be one. and it’s a hard choice for her, because her natural inclination is to help herself—which is an understandable trait now that she is old enough to try to give herself what she was denied for nearly twenty years—and I like that they keep stressing that.

now that we’re under the cut I’m gonna talk spoilers.

Aloy is a great fighter and impressive machine-hunter and she is very smart, but that’s not because she’s Elisabet’s clone, but because she had to develop those skills to survive. every part about her personality and skillset can really be attributed to a few key elements about her: being an outcast and shunned and judged for something out of her control, growing up in the wilds in a world full of dangerous machines, not being raised with any sense of family or friends or community, and her feelings of loneliness. everything about her personality and abilities has a tie back to one or several of those things, either as a way to explain them, or overcome them. those were things Aloy did because she chose to chase the mystery of her past, but her Elisabet genes didn’t do them for her.

so it really does bug me when people talk about it as if it’s Elisabet’s acumen that should be given credit when we talk about why Aloy is the hero of her own story. I think we are far enough as a culture that we can acknowledge nurture plays a much bigger role in someone’s personality than nature, even for clones. (and I think this is why the Lightkeeper Protocol was doomed to fail anyway.) I think GAIA, when awake, may eventually struggle with this initially, calling her Elisabet instead of Aloy because it’s Elisabet she misses and wants to see again, and she doesn’t know Aloy at all—but she is an AI, and can adapt quickly.

but why I think it bothers me so much is that this “she’s a natural hero” narrative goes against Rost’s last lesson that he teaches Aloy in the prologue. Aloy’s flaws are that she is selfish and often self-centered, and doesn’t rely a lot on others, often to the point of discrediting their abilities. she barges into the Hunters Lodge and demands Talanah take her on as a thrush based on her own assumption that she’s as good a hunter, if not better, than most of the people in the building. she says “I’m faster on my own” to Erend’s incredulity, implying others would just slow her down. they’re completely understandable foibles for someone who has been alone and shunned by the world her entire life and learned to survive because of it.

but Aloy isn’t strong or smart or brave because she was a clone of Elisabet. she could have walked away from seeking revenge against the Eclipse, and arguably, she might have even done it if she hadn’t had a personal interest in the matter: finding out who Elisabet was. Sylens even calls her out multiple times for her short-sightedness in focusing on “what happened to Elisabet?” instead of "what happened to the world?” (I think in ELEUTHIA-9 she says something like "This is interesting, but it's not why I'm here though" and Sylens says sarcastically "Right, what's the whole of human history compared to the origins of one girl?")

again: it’s completely understandable that the girl raised with no family is looking for, y’know, her family, but I think it’s also a pointed choice by the writers: Aloy doesn’t really feel like she belongs to a tribe, so she feels, in some sense, that she has nothing to lose by antagonizing and refusing help to anyone. what are they going to do, banish her? her one lifeline is Rost: it’s her love for him, and his last act of sacrifice for her, that propels her self-centered (though by no means wrong) desire of “I need to find where I came from” to “these people are killers who threaten what I believe in,” and “they will kill again, and even if they will hurt the people who hurt me, many of whom I still dislike, I must do my best to stop them.”

the biggest scene that shows her laser focus on her own interests to the extent of others’ is when Erend asks her for help tracking Ersa’s killer and she denies him without the player's input. I thought that was an interesting choice because the game is canonically telling us that Aloy will barge her way past allies to get what she wants, and she will not be nice about it. like, Erend, a man grieving, tries to get her to stop for two seconds to hear out his ask for help, and she says “Out of the way” and “That’s your war, not mine.” Normally games might give you a choice to say yes or no to helping an ally, even if the game will eventually force you help them to progress the story; but the writers made a choice to show her denying a friend help, just after he helped her. It shows she’s still at the point in her journey where she sees others either as allies to help her or as foes in her way, and she might help allies if she makes time for it on her own (side quests), but when she's impatient and picks up the scent of her prey, she’s willing to ignore others’ needs.

it’s honestly debatable if she would have even cared so much about seeking revenge against the Eclipse if Helis hadn’t killed Rost: certainly she may have been interested in seeing them punished for their ambush against a bunch of Nora teenagers, but she mentions Rost the most consistently when she talks about tracking down Helis, not even Vala or the other Braves (RIP). even to Sylens, who didn’t know any of them, she says “You [didn’t say you knew the man] who killed my... who almost killed me.” (also, sob forever that Aloy still can’t call him her dad even after he’s dead, only “the man who raised her.” Rost really did not teach her to ever call him “Dad.” it’s no wonder why she was so focused on finding at least one parent, a mother, who is centered throughout Nora culture.) but the Nora ambush, while a factor, is still kind of... a side thing. she is most interested in their connection to this mysterious woman-who-might-be-her-mother, and the mystery of why they tried to kill her. people just assume that she is after them out of vengeance for the Nora, and she does not correct them as she uses her Seeker title to explore her own interests.

and speaking of Sylens, I think they are great foils for each other just for this reason: Aloy immediately senses there’s something she doesn’t like about him from basically the moment he makes contact. he’s prickly, arrogant, impatient, unsympathetic, and hates to play nice or work as a team. but like... are they really all that different? I think that Aloy sees Sylens in her future if she doesn’t learn to get along with people. like Aloy, Sylens is definitely rude to you, but I hope you realize you, too, are also pretty rude to others as well! (though you could argue this is a game mechanic so she can ask the questions that the player might be wondering.)

this is not all to say that she’s dispassionate or uncaring, or that her mission isn’t sympathetic or understandable. she helps people out, but her goal driving the story, her True North in a way, is really her own interest to find out who she is and where she came from. one of the significant moments she grows in this regard is when she comes out of ELEUTHIA-9 and decides to fight for the Nora, and for the entire world. she just discovered the truth of her birth isn't what she wanted, and she even thinks afterwards that she’s “not a person, just an instrument.” she’s devastated. what on earth does it mean, that she’s a “recreation” of Elisabet? they don’t have words for “clone” in her world—she thinks it means she’s literally not a human being. she doesn’t want a grand destiny to save the world, she just wants to find her mother and have that sense of belonging she was denied for so long, and she didn’t find that—turns out, she never had that. and now she’s being expected to take on this huge burden about restoring GAIA and fighting subfunctions that she doesn’t understand. both of her “mothers" are dead and there are a bunch of people waiting outside the bunker for her to tell them what their goddess is saying.

so when she walks out of that bunker and sees a bunch of scared, hopeful faces looking at her for answers, her decision to fight HADES—not just on behalf of GAIA but on behalf of the Nora and Carja and Oseram and all others—is her accepting that even though she isn’t what she thought and didn’t get what she wanted, she needs to help others because she is a still part of this world and can make a difference. that’s what makes her heroic. her hero-worship of Elisabet is understandable, but it’s not what’s going to get her through the next challenges in her life—only her own growth and commitment to doing good will do that.

when she tells Rost “if I’m going to fight for something, it’s going to be something I believe in,” I think that was her saying “I’ll fight for that something, but if I find it, I think I’ll end up finding it on my own, and it won’t be with the Nora.” at that time in her journey, she was running the Proving to get something for herself, not to serve the Nora, which she would have been expected to do normally if she had successfully completed it. but she does find something to believe in, and it is with the Nora, both physically in the mountain, and in the spirit of any community: it’s not Elisabet herself, like she thought, but it is what Elisabet stood for, and died for. she may not fully understand what GAIA or the subfunctions are yet, but she knows that their survival and mutual cooperation are necessary for the betterment of people now and civilizations everywhere. she isn’t really fighting for Elisabet or the Old Ones, or I don’t think so, at least—I think it is a factor to do all of this in Elisabet’s memory, in some way, but mostly I think she’s fighting for people alive today. it’s the same conclusion Elisabet came to: the Old Ones are doomed, but people of the future might still have a chance, and that chance is worth her dedication.

but how how a lonely girl ends up fighting to save the world when she barely understands it or the people in it, is an interesting challenge. for this reason I also expect to see her faults in full display in the sequels. Aloy’s tactlessness is a big flaw of hers when it comes to her dismissiveness and occasional derision toward any religion/cultural traditions she doesn’t understand or value. she works through this in some way over the course of the story, like when she decides to spare the Nora the truth of their goddess with an easy lie after leaving ELEUTHIA-9, but particularly in the DLC (which can take place at any point in the story), she challenges a werak to become the chieftan of a tribe she knows very little about, just to get something for herself: she wants to further her goal of investigating AI. I expect this trait of hers will be something we see more of in future games, her barging into a community she doesn’t know anything about and telling them how to do things for their own good. (I call it the “Solas Problem” from Dragon Age Inquisition.) she might be right most of the time, but she also needs to learn how to talk to the people she’s trying to save, and learn how to save them without changing who they are.

[celldeal57-blog]

How Michael Rubin, Meek Mill’s Billionaire Bestie, Got Woke

City

The Lafayette Hill native’s path from e-commerce titan to Sixers co-owner to social justice crusader.

Photograph by Chris Crisman

“Did you see what’s on his phone? That’s the most pathetic thing I’ve ever seen.”

Michael Rubin is wrestling with Joel Embiid in a losing attempt to steal the Sixers center’s iPhone and embarrass him about a particular snapshot Embiid is using as his home-screen pic. Or, to take a broader view, a billionaire businessman and a millionaire NBA All-Star are goofing around like 13-year-olds. We’re in a five-seat AW139 Agusta helicopter that picked us up at Rubin’s office in Conshohocken for a trip to Foxborough, Massachusetts, where Rubin, two business associates and Embiid will be guests of Patriots owner Robert Kraft for a preseason matchup with the Eagles. Embiid loves football, but he was mostly just up for a night out with Kraft, arguably the most powerful man in the NFL, and Rubin, who’s both his boss and his buddy. Embiid is rocking gray sweatpants, a white hoodie and suede Saint Laurent kicks; combined, the cost of the outfit probably exceeds my monthly rent. By contrast, Rubin wears Nikes, a charcoal tee, and jeans that are surely designer but could pass for the dad variety.

At 46, Rubin may not look the part, but he’s in peak baller mode — taking his heli to a game, then skipping over to the Hamptons for a weekend with Kraft and their girlfriends. Rubin is also a personal friend of Jeffrey Lurie, so it’s fortunate that tonight’s contest is meaningless, with no real rooting interests. The Super Bowl was a different story. If Rubin hadn’t needed to go there for business — his sports merchandise company, Fanatics, throws one of the biggest parties in a week that’s full of A-list blowouts — he would have avoided it.

“It was complicated,” he says. “Look, I love Jeffrey. Howie Roseman is my buddy. I’m friends with a bunch of guys who play on the team. But you can’t have one of your closest friends and then abandon them. It would be wrong.” The friend he’s referring to is 77-year-old Kraft.

“I generally don’t have a lot of fandom outside of the Sixers,” Rubin explains. “Fanatics takes the fandom out of you, it really does. You’re actually rooting for whoever makes you the most money.”

Such is the stuff of sports-talk-radio outrage: One of the Sixers owners cheers for the Pats? Boycott that crumb bum! But Rubin is a businessman to his core, hardwired for commerce in a way that’s different even from nearly anyone else who’s achieved this level of success. He’s been hustling since he left for sleepaway camp, a college dropout who’d been sued and gone virtually bankrupt before he could even vote. He’s also a true visionary — Rubin saw the potential for online retail while the rest of the world was still living the brick-and-mortar life and built GSI Commerce, a multibillion-dollar business. Now, his second 10-figure empire, Kynetic, consists of three e-businesses, including the crown jewel, Fanatics, which designs, manufactures and sells merch for all four major sports leagues and others to the tune of $2.3 billion in projected revenue this year. “It’s amazing,” Kraft says. “He’s basically built a mini-Amazon in sports merchandising. He used his vision and drive to develop a niche. He saw it before everyone else.” Did you buy a Ben Simmons tee for the Sixers’ playoff run? Do you own a Rhys Hoskins or Shayne Gostisbehere jersey? Eagles Super Bowl LII championship hoodie or jersey, underdogs tee, or autographed “Philly Special” framed photo? Fanatics made them and sold them to you.

“He’s an amazingly intense person and an amazingly competitive person,” says Josh Kopelman, founder of First Round Capital and a longtime friend of Rubin. “He’s probably one of the best strategic people I know in terms of playing chess when everyone else is playing checkers.”

Until recently, Rubin — with a net worth hovering around $3 billion — was among the most low-key Philadelphians on the Forbes 400 (number 278 on the 2017 list, 14 spots behind Phillies principal owner John Middleton and 110 ahead of Lurie). His role as the third largest shareholder in the Sixers raised his profile, but unless you’ve seen him courtside with Kevin Hart or Lil Uzi Vert, you probably couldn’t pick him out of a lineup or a paparazzi photo on TMZ Sports (though you may have read the news this summer that he purchased one of the most expensive penthouses ever sold in Lower Manhattan, for $43.5 million).

Rubin with Kevin Hart, Robert Kraft and Meek Mill just after Mill’s release from prison. Photograph courtesy of Michael Rubin

But Rubin’s public persona — and his life — has changed, thanks to his friend Robert Rihmeek Williams, a.k.a. North Philly rapper Meek Mill. When Mill was sent to prison last November, Rubin mobilized — launching the Free Meek campaign with Jay-Z and taking aim at not only the judge handling Mill’s case, but the entire criminal justice system. The luxe chopper we’re riding in is the same one that famously picked up Mill from jail in Chester and flew him straight to a Sixers playoff game in April.

Tonight, the activist/entrepreneur/ billionaire is focused on the fun stuff, like breaking Embiid’s stones constantly. Despite the nonstop clowning around, business is never far from Rubin’s mind, and neither is the cause he’s championing. His rise from business prodigy to sports mogul and Sixers owner is a story in itself. But then Meek Mill went to jail, Michael Rubin got woke — and a new chapter in his life began.

•

A few weeks earlier, Rubin greets me in his corner office at the Kynetic headquarters in Conshohocken for our first interview. He’s dressed summer-Friday-afternoon ultra-casual, in white cutoff denim shorts, a gray t-shirt and leather sandals, and flanked by his partner and his corporate PR chief. The “office” next to his is a playroom for his 12-year-old daughter, Kylie — it’s a concept he borrowed after talking to another CEO who wanted to find a way to stay close to his kids even when he was working, which for Rubin is seemingly always. While he flies to his Manhattan office weekly, his empire was built within seven miles of where he’s sitting, and staying close to his family is a priority. He lives minutes from his ex-wife and spends a few nights each week with his daughter, who inspired his company’s name; his mother visits his Bryn Mawr manse for dinner on Sundays. Rubin has a quick answer for how a kid from Lafayette Hill ended up becoming a titan of e-commerce: “I think you’re either born with the entrepreneurial bug or you’re not. I was a shitty athlete. I was a bad student. I wasn’t really good at anything other than business. Ever since I was old enough to make money, I wanted to do that.”

You’ve probably read stories about entrepreneurs who opened lemonade stands and whose proud parents instantly knew they were destined for big things. That’s fairly normal — a word no one would use to describe Rubin. Sure, he got into snow shoveling at age 10, but he didn’t break a sweat; instead, he rounded up five kids and paid them to do all the manual labor. Around the same time, his mother, Paulette, a psychiatrist, was cooking dinner one night when she overheard him on the phone with a friend of one of his two older sisters, asking about the teen’s baseball card collection. When her husband, Ken, came home, she asked, “Do you know how Michael knows what ‘consignment’ is?” Later, she gently informed her child that his plan to sell the cards at his sleepaway camp was flawed, since the other campers wouldn’t have any money. “I’m not selling to the kids,” he said, as if his intentions should have been obvious. “I’m selling to the dads on visiting day.” Sure enough, there was a line of fathers outside his bunk with cash in hand.

The rest of Rubin’s origin story is about as unbelievable as anything you’d see in a Marvel movie, if the superhero was a nice Jewish boy from Montco with a savant-like way of seeing the world. At age 12, he opened a ski repair shop in the basement of his parents’ house; two years later, his father, a veterinarian, co-signed a lease so Rubin could open his own store in a Conshohocken strip mall with $10,000 he’d made. Action News cameras captured a marketing stunt one summer as Rubin arranged to build a 142-foot ski slope in the parking lot with 45,000 pounds of ice. As a junior at Plymouth Whitemarsh High, the budding businessman would leave classes early through a co-op program to work at his shop.

It looked like Rubin’s career was over before it really began when he found himself in the red for $200,000 at age 16. He was being sued by a slew of creditors, who were stunned to learn that the hot shot they’d only spoken with by phone was a minor. Rubin hired a lawyer to settle his debts, got a loan from his parents, and eventually owned five ski shops with annual sales totaling $2.5 million. When his folks refused to lend him more money, he borrowed 17 grand from a neighbor for a new venture — buying closeout sporting-goods merchandise and selling it for a markup. Rubin’s parents made him agree to give college a shot. He lasted less than a year at Villanova. “For the first semester,” he says, “I was always in the parking lot with this giant phone — they were like a fucking brick at this point — and I’d be late to class because I’m buying something in Asia and selling it in England, wheeling and dealing like crazy.”

KPR Sports, the new business he named for his parents, led to the creation of an outdoor shoe company and a controlling interest in Ryka, a women’s sneaker manufacturer. At 23, the “Sneaker Stud,” as People crowned him, was generating $50 million in sales and preparing to build the next Nike or Reebok. But in 1998, back when Amazon only sold books, a Wall Street analyst asked Rubin what he was doing about the World Wide Web. “My first answer was, ‘Fuck this internet thing. Don’t waste my time. It’s all these young kids who don’t make any money. They all lose money.’”

The analyst persisted, and Rubin began polling the CEOs of all the sporting-goods giants he sold to about their plans for e-commerce. “They didn’t know how to do it themselves,” Rubin says. “If I could bring them to scale and do that myself … I saw the business opportunity.” Was Rubin at all afraid to tackle a business model with so many unknowns, including his own inexperience? “That’s what I think makes an entrepreneur,” he says. “I was probably too fearless then.”

To build Global Sports Interactive, Rubin needed funding, and a near-disastrous meeting in New York would change the course of his life. Masayoshi Son — CEO of SoftBank, a Japanese firm heavily invested in Yahoo and E*Trade — agreed to meet with Rubin and his small team, including Mike Conn, the analyst who pestered Rubin about the internet and then joined him at GSI. Rubin pitched uninterrupted for 30 minutes. Masa, as he’s known, responded by saying, “You’re the next Jeff Bezos and Michael Dell. I’m buying 30 percent of your company.” But rather than gladly taking any deal offered, Rubin began to grill Masa on SoftBank. “I was shaking,” Conn remembers. “I mean, our payroll was bouncing and Michael starts pushing back. I did the math, and this was an $80 million deal. There are many times in life with Michael when I wish I had a pause button — just freeze and say, ‘Wait a second.’”

Masa isn’t easily rattled, and eventually SoftBank closed the deal. Rubin’s ex-wife, Meegan, remembers another moment in the negotiation process, when she sat in awe during a dinner near Piccadilly Circus in London as her then-boyfriend and Masa — with input from another guest, Rupert Murdoch — worked out the details of their arrangement.

At the same time, Josh Kopelman created the e-marketplace Half.com in Conshohocken and found a kindred spirit in Rubin — two Philly founders during the late-’90s/early-aughts dot-com boom and the bust that followed. The two would meet for lunch at Rubin’s King of Prussia office or Stella Blu in West Conshy and talk shop about their increasingly fickle industry. One day in 2001, as GSI’s stock bottomed out at $3 a share from $33 two years before, Rubin spent a good portion of the afternoon curled up under his desk, contemplating his company’s collapse. “The mortality rate was high,” Kopelman says of the many ventures that folded. “It was a game of musical chairs. Michael and I were both lucky enough to have caught a chair before the music stopped.” (GSI’s stock rebounded within a few months.)

What set Rubin apart and set GSI on a course for unthinkable success is his long view, says Kopelman, who was briefly on GSI’s board: “What I see in Michael is an intense tolerance for delayed gratification. When you’re an entrepreneur, you’re sacrificing pain and suffering today for success later.” A key aspect of Rubin’s strategy was signing long-term deals, like an 18-year agreement with Sports Authority, at a time when anything longer than 10 years was unheard-of.

GSI grew rapidly, expanding across retail sectors by partnering with Ralph Lauren, Toys “R” Us, GNC and others. Rubin attracted a workforce of young, tech-savvy employees who were willing to work hard for relatively little compensation to be part of something big. Before he launched the Philly sports-gossip site Crossing Broad, Kyle Scott worked at GSI for two years, in the late 2000s. When the Phillies won the World Series in 2008, Scott was on wi-fi at a sports bar, updating the team’s and MLB’s websites; he estimates GSI processed a few million dollars in Phils-related revenue in 24 hours.

After narrowly surviving some heady days, including the internet crash and the Great Recession, Rubin made his next earth-shaking move in 2011, when he sold GSI Commerce, as it was then named, to eBay for $2.4 billion. Rubin and Conn celebrated with burgers and beer at Champps at the King of Prussia mall on a Friday. Conn thought maybe they should take a year off to contemplate the future; Rubin was back to work on Monday and already had a plan. eBay wanted Rubin’s B2B platform to compete with Amazon, but it didn’t need his consumer businesses. So Rubin bought three of them back — the designer fashion site Rue La La, the members-only retail site ShopRunner, and Fanatics, the licensed-sports-apparel behemoth. When asked why he didn’t just retire, Rubin answered in typical Rubinesque fashion: “I will work at the same incredibly hard pace until I die. I love it. I’m having more fun than I’ve ever had.”

Like his net worth, Rubin’s enthusiasm for empire-building keeps growing. Last year, he purchased the sports merch giant Majestic, and also flew to Japan to pitch his old friends at SoftBank — which now runs the world’s largest tech fund — for a new round of funding, walking away with $1 billion. With his eyes on expansion into European soccer and sports across Asia, Rubin predicts annual earnings of $10 billion in the next decade for Fanatics alone. He says his “v-commerce” model of vertical retail — designing, manufacturing, and selling merchandise directly to consumers — is what sets Fanatics apart and has helped him secure deals with the major sports leagues that average a whopping 15 years. “I feel like we’re just getting started,” he tells me. “Even though this has become a decent-sized business, we’re still in the first quarter of the football game.”

Sports are now threaded so tightly through all aspects of Rubin’s life that it’s impossible to untangle work from play, which is exactly how he likes it. His friendship with Kraft, his trips to All-Star games with his daughter or to the Super Bowl with his mom, partying with Embiid and Ben Simmons across the globe — he’s never off the clock, and business is never far away from the fun.

•

In the heli somewhere over North Jersey, I ask Rubin and Embiid what they have in common.

“I’m a great basketball player,” Rubin says, getting a laugh out of the fit professional athlete seated beside him. He has a slight middle-age paunch that contrasts with his boyish face. “Short, Jewish, out of shape — we have a lot in common. When did we start hanging out?”

“The first summer when I was hurt, not much,” Embiid says. “But the end of the season … I think it was in New York. We went out, and then we started hanging out.”

Rubin’s larger-than-life résumé and singular personality have a cinematic quality. Sportscaster Howard Eskin compares him to Russell Crowe’s character in A Beautiful Mind. On a personal level, Meegan Rubin jokes that her ex is Tom Hanks in Big — a child trapped in an adult’s body: “Michael definitely has a young vibe.”

His youthful exuberance is on display as Rubin and Embiid recall their trip to the Atlantis resort in the Bahamas to celebrate the birthday of a model friend, Jocelyn Chew, whose Instagram account was once featured by GQ. Rubin posted photos of a petrified Embiid at the top of a gnarly 60-foot near-vertical water slide and a video of his reluctant investigation of a lazy river as inner tubes filled with vacationers leisurely passed by.

“When you see someone who’s seven-foot-two and can’t swim in a two-foot pool,” Rubin says, “it’s kind of hard not to make fun of them. That was honestly one of the funniest weekends.”

“We had so much fun,” says Embiid. “I would do everything else except for the slide. The slide was awful.”

“The scary thing was, Joel uses his hands on the side of the slide, holding on. He’s going to lose a hand or a finger. You’ll be the only person to get hurt in the history of the NBA on a water slide.”

Rubin, Embiid and friends in Miami Beach for the Sixer’s 24th birthday. Photograph courtesy of Seth Browarnik/WorldRedEye

Rubin is a social media newbie, but with some editing advice from his daughter, he’s begun to document his personal life (or at least the “G-rated version,” as he says). Whatever he omits, Page Six or TMZ is likely to cover: Embiid’s 24th birthday in Miami Beach, attended by models of the Instagram and Victoria’s Secret variety, or Rubin waving a giant Sixers flag at his 46th birthday in Las Vegas with Simmons, Mill and Kraft. (Rubin is well known for having frequented Atlantic City and Vegas in his youth. These days, he plays private high-stakes blackjack.)

Rubin’s favorite subject for ball-busting at the moment is Embiid’s girlfriend, a successful model — a silly video and a romantic photo with her are constant sources of blackmail threats. Rubin prods Embiid to explain why he owes so much to their friend Chew.

“She’s the reason why I’m in love,” Embiid says with a huge grin, as Rubin and the business associates whoop it up.

“He took her to Cameroon!” Rubin yells, referring to a trip Embiid made with his girlfriend where she met his parents.

Embiid looks at me and deadpans, “He’s jealous.”

When talk turns to Rubin’s current flame, new media coordinator for Major League Baseball and model Camille Fishel, Rubin clams up. Embiid rolls video to capture Rubin’s response as the tables turn, and another wrestling match ensues. Rubin retaliates by raising the stakes for his threats.

“Twenty percent reduction in your pay,” he says. “We’re making free-agency room.”

It’s hard to imagine Rubin’s fellow Sixers co-owners, Josh Harris and David Blitzer, cracking wise about contract restructuring or popping bottles with their players. It’s also easy to jump to conclusions about Rubin’s joie de vivre. (Phone call for Mr. Rubin, midlife crisis on line one!) But Rubin had all the trappings of wealth decades ago; he had a Porsche before he had a driver’s license, and when he was 27, his garage housed a Range Rover, a Mercedes convertible and a Ferrari. He also had his girlfriend, Meegan, to keep him tethered to reality — or at least attempt to do so. In an interview with CNN back then, Rubin said they’d spend “a decent amount of quality time together … at least a couple hours during the weekend.” In 2009, then married with a three-year-old daughter, Rubin filmed an episode of Undercover Boss, epic-failing while trying to stack packages in a GSI warehouse and bonding with blue-collar employees. The most insightful scene was a brief glimpse into his private life — Meegan playing with Kylie in the background while Rubin scrolled on his phone. “He is definitely a workaholic,” Meegan said on camera. “Texting at three o’clock in the morning to Europe. He treats GSI as if it’s his baby.” Meegan tells me her exasperation wasn’t staged for television, and Rubin admits he isn’t a “zero to three” father: “Truth be told, I was not a baby guy. I connected with my daughter when she turned two and a half or three. If I had more kids, I wouldn’t be changing diapers. I could sit here and say I’m someone else, but I’m not.”

The couple separated in 2011, and Rubin dated cable news anchor and Rich Bitch author Nicole Lapin, reportedly only a month later. “It still makes me sad to this day,” Meegan says of their divorce. “We were going in separate directions. I was tired. I didn’t want the pressure — I’d already been so affected by people trying to get close to him for his money. I just have a different soul than he does.” Still, Meegan, an artist and a former Koresh company dancer who owns the Liberty Me Dance Center in Bryn Mawr, can’t say enough about her ex as a co-parent, businessman and human being. “He’s enjoying the fruits of his labor, as he should,” she says, adding, “Freedom is the foundation for happiness, and we both gave each other that gift.”

One of those fruits is owning a piece of the Sixers. (Rubin has also invested in Harris and Blitzer’s other teams, the New Jersey Devils and London’s Crystal Palace soccer club.) As Rubin tells it, his former neighbor, Ed Snider, approached him about buying the team after his eBay windfall, but Rubin passed without looking into it. “Josh and David are savvy,” he says. “They recognized the economics of the business were a lot better than I thought.” NBA commissioner David Stern recommended that Rubin get involved with Harris’s group, and soon the guy who’d made a mint with sports apparel was part of another elite group — pro team owners (and a ’Nova dropout among a group of Penn grads). Via email, Josh Harris calls Rubin “a great guy and a great friend … very creative, full of high energy.” His value to the team, Harris says, is “innovative thinking and his relationships.”

As for who’s responsible for the Sixers’ rise from paupers to playoff threat, Rubin insists that Harris and Blitzer make all the basketball decisions. Coincidence or not, the team has followed a playbook he’s most familiar with — suffering today in exchange for future success. “If you would’ve asked two years ago, when we were going through a really difficult time, people would say we’re a bunch of clowns,” he says. “Today, I think people would say we’re pretty smart, that we’re good owners, and you have to give that credit, first and foremost, to Josh and David. They’ve got the responsibility on their shoulders, and they chose to embark on a really long-term strategy.”

Asked about Rubin’s unusually close relationships with Embiid and Ben Simmons, Harris says it’s a benefit to the team: “I think it’s great to have a member of the ownership group who can relate particularly well to the players and be accessible for any questions or issues they may have. The old days of having a line of demarcation between the owners and players is long gone.” (Insert Colangelo Twitter joke here.)

Even longtime hater of the Process and Sixers ownership critic Howard Eskin doesn’t see a problem with Rubin mixing business and pleasure. “He loves being friends with the players, and I think it’s great,” says Eskin. “Why shouldn’t he enjoy his passion for the game? He doesn’t make decisions on those players. Maybe that’s a good thing.”

Now Rubin has his sights set on the toughest and richest club in all of sports — owners of NFL teams. His bid to buy the Carolina Panthers ended when the asking price ballooned from steep to insane (final sale price: $2.3 billion), but Rubin is “pot committed,” to use a gambling phrase he appreciates. “I believe I’ll have my chances to own an NFL team, and I’m excited to do it,” he says. But the thrill of being close to the action is nothing new to him; his first date with Meegan was, ironically, courtside Sixers seats, and he’s been friends with superstars like Julius Erving for decades. He’s made a fortune, literally. Aside from winning a championship, what’s left to do? “There’s a typical cadence when people are laser-focused on their business,” says Kopelman. “When they hit their 40s and 50s, they widen their aperture. They see their ability to give back.”

•

Meek Mill told his pal Michael Rubin about a dream he had while in prison: Rubin would fly to Chester, land his helicopter in the yard, and carry Mill away to freedom. On April 24th, the day Mill was released, Rubin was determined to make that vision real — even though it was after 3 p.m., the Sixers had a playoff game against the Miami Heat in a few hours, and there was no place to land at the jail. Rubin called in a favor from Harris, who owns the Harrah’s casino across the street, and secured permission to touch down there. “We pick him up, go to the game, and we’ve got multiple news helicopters following our helicopter,” Rubin says. “He’s in his jail outfit, he goes in, hugs everyone, shaves, takes a shower, goes out and rings the bell” — a new Sixers pregame crowd-hyping ritual. “It was insane.”

On the surface, this is another curious Rubin relationship, two guys with seemingly little in common. They met courtside at the 2015 NBA All-Star game in New York — Mill with then-girlfriend Nicki Minaj, Rubin with Kylie — and what began with his daughter chatting the stars up turned into Mill asking Rubin a barrage of questions about the Sixers, sports and business. “I felt like I met a different version of myself,” Rubin says. “I’m a sponge, and he was doing the same thing to me that I do to so many other people. I loved it.” Their shared curiosity led to a fast friendship; Rubin estimates Mill has joined him on 50 separate trips across the country and beyond.

There’s chatter in some circles that the bond between the rich white guy and the ascending rap star is really little more than a branding opportunity, perfect for Rubin’s new celebrity-adjacent public image. But a story Rubin tells about Mill’s case suggests that their connection and his passion for Mill’s cause run deep. “If he wasn’t my boy, I would have never cared,” Rubin says. “I don’t want to seem like some great guy. If Joel said this happened to his friend, I would have written a check. Because it was my close friend, it’s as personal as it gets.” Mill and Rubin had a long-running argument, with the rapper insisting there were two Americas — a black one and a white one — and Rubin saying give me a break, you have a great life, there’s one America.

Mill went to jail in November for violating parole on much-debated gun and drugs convictions from 10 years ago. Rubin was in the courtroom that day, as confident that Mill would be let off as he’s been about any business deal he’s made.

“Michael,” Mill said through the phone from prison hours later, “this is what happens to black people.”

“You’re right, I was wrong,” Rubin said. “I will get you out of this.”

Mill’s incarceration lit a fire under Rubin that his friends say consumed him unlike anything they’ve seen outside his business and his family. Rather than sit idle as the wheels of justice creaked slowly, Rubin took the case to the court of public opinion, launching the Free Meek campaign on billboards and with hashtags with the help of luminaries including Dr. J, Kevin Hart, Allen Iverson and Jay-Z, head of Mill’s record label. (Sources say that between legal fees and other costs, Rubin and Jay-Z split more than $5 million in expenses on Mill’s behalf.) The Inquirer revealed that Ed Rendell personally called Common Pleas Court Judge Genece Brinkley to encourage a compromise on Mill’s parole restrictions. Rubin brought Mill’s case to Rendell’s attention, but he says he didn’t ask him to make that call. Still, he apologizes for none of his aggressive tactics, including his attacks on Brinkley. “My whole life, I evaluate people. I evaluated her, and she was psychologically crazy,” he says. “I wasn’t backing down to her or her broken system. I think a year from now, she won’t be a judge. I think she belongs somewhere between unemployed and being in jail.”

Rubin is applying his appetite for risk and long view in business and sports to the cause of criminal justice reform — not just here, but across the country. He’s announced he’s in the process of setting up a foundation to help people like his buddy, folks living in the other America he never knew existed despite his close proximity to athletes who surely knew otherwise. His goal: to bring “business sense” to a broken system, tackling everything from parole and bail reform and offender reentry to mass incarceration that disproportionately impacts minorities. Rubin won’t confirm who’s involved yet, but the coalition he’s building will be backed by deep pockets and A-list power, and Rubin is dedicating more than $10 million of his own money to the cause. Local political rising star Omar Woodard, director of the venture capital GreenLight Fund that Rubin has backed, says Rubin is uniquely positioned to turn what looks like a quixotic crusade into a victory. “This could change the lives of millions of people,” he says. “This is long-standing work. There’s going to be wins and losses. Who knows that better than entrepreneurs? The fact that he’s found a passion with this, I’m thrilled.”

Someone else who believes in Rubin’s world-shaping potential — and impacts his life like few others — is Robert Kraft. When Kraft’s wife died from ovarian cancer in 2011, Rubin could relate — he struggled after losing his father to heart disease. “I was devastated for a year,” Kraft says. “My kids thought I was not long for the world. Two people helped me a lot — a young lady who I still see a lot [38-year-old model/actress Ricki Noel Lander], and developing a relationship with Michael in both a personal and professional space. We’re both a little nuts — in a healthy way.”

Kraft somehow connects all of the dots of Rubin’s story at this moment in time. Both are considered kids at heart: For Kraft’s birthday in June, Rubin posted a photo of Kraft’s head on Pats tight end Rob Gronkowski’s ripped body; Kraft, in a backward Pats cap, posed for a Monte Carlo pic with Rubin and a tray full of hangover remedies. They bonded over grief for the loved ones they missed. They’re also time-shifted mirror images of each other — Rubin a younger version of Kraft, and Kraft a beacon on the far-off horizon, a life well lived with no signs of slowing down (and a hand with five Super Bowl rings).

Kraft was so taken by Rubin’s passion for Mill’s case that after the two men vacationed in Turks and Caicos with their girlfriends, he joined Rubin for a jailhouse visit in Chester. “I wasn’t really into rappers, but my girlfriend liked rap and exposed me to Rick Ross, and we had him perform at one of our after-parties at the Super Bowl,” Kraft says. “I realized that there’s a lot of messaging there that has a lot of depth and speaks to what’s going on in the inner city. … I told Meek, you have to have boundaries and be careful who’s around you. You can’t disappoint these kids who look up to you. He’s really intelligent and a good guy. That conversation really bonded us.” Kraft’s connection to Rubin is on another level: “He’s a very special person. He’s like a brother. He’s helped me be more open-minded about things. He’s very good at selling, but he has empathy.”

Rubin delivers his sales pitch regarding Mill’s future with conviction. He’s certain Mill has seen the last of prison, despite a setback in August as the Pennsylvania Supreme Court denied a motion to remove Brinkley from the case. But when I ask about a nuclear option I heard he’s pursued — asking Governor Tom Wolf, a vocal Mill supporter, to recommend a pardon if Mill loses all appeals — Rubin pauses before speaking: “It’s never going to come to that, in my mind.” That rare hesitation suggests less a lack of confidence than a sign that Rubin’s already thinking ahead to his next moves.

•

Before we land in Foxborough about two hours ahead of the Birds-and-Patriots kickoff, Rubin finds a way to turn a Mill visitation story into Joel Embiid’s humiliation. When Kevin Hart joined Rubin at the state prison, they walked through crowds of inmates as the comedian shook hands and dapped with the starstruck convicts. For Embiid’s visit, they met Mill in a private room and made no contact with the prisoners. Still, says Rubin, “I’ve never seen someone more terrified in my life.”

“I was scared,” says Embiid, who’d never been to a jail before. “I was literally shaking.”

“Just to put this in perspective, Joel literally turned white as a ghost,” Rubin says. “Kevin Hart, who’s all of five-foot-two, was completely comfortable.” Months later, when Embiid learned Mill was about to be a free man, he FaceTimed Rubin as he jumped up and down on his bed: “I thought he was never coming out,” Embiid says.

When the subject changes to the upcoming Sixers season, Embiid flexes his usual confidence. “We definitely have to make it to the finals — that’s the first step,” he says. “Everybody’s getting better. I’ve gotten so much better. Markelle [Fultz], I’ve seen the videos, he’s got his shot back. Everybody looks good. … We felt like we could have beaten Boston, but every game was close. We just couldn’t finish. Next year is going to be even better.”

Rubin agrees but can’t resist another joke at Embiid’s expense: “He’s not going to be soft like he is in the off-season, when he’s in love and can’t focus.”

“I actually think being in love helps you focus,” Embiid says, deadpanning again. “It’s motivating.”

After 90 minutes, the Rubin/Embiid comedy show ends as the pair and their business pals hop off the heli and into a waiting golf cart that whisks them off to say hi to Lurie and hang with Kraft. The billionaire who horses around like a teenager is a bundle of contradictions: genius and dropout, family man and party boy, team owner and posse member. Framed that way, Rubin might seem like a long shot to own a team in the notoriously conservative NFL, and his chances to change America’s criminal justice system might appear even slimmer. But Kopelman’s analysis of Rubin’s bold predictions for his business could well apply to all of his endeavors. “He’s playing the long-term gratification game,” he says. “If you’re asking if I’d bet on Michael Rubin, I would.”

Published as “Michael Rubin Is Playing the Long Game” in the October 2018 issue of Philadelphia magazine.

Source: https://www.phillymag.com/news/2018/09/29/michael-rubin-meek-mill-joel-embiid-sixers/

[terencesylvester1995-blog]

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