#they were being advertised cosmetics instead of household goods (cleaning supplies like soaps cleansers polishes)
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In a stunning move, an entire replacement culture* was developed by naming a “problem” where it had scarcely existed before, centering it on women’s natural state, and elevating it to the existential female dilemma.
— Naomi Wolf (1990) The Beauty Myth
*the beauty myth was the replacement culture for the “religion” of domesticity as described by Betty Friedan.
#if you want to know the full context please read chapter 3 of the beauty myth#but the gist is that post 2nd wave feminism as women began to enter the workforce#they were being advertised cosmetics instead of household goods (cleaning supplies like soaps cleansers polishes)#naomi wolf#the beauty myth#radfem#radical feminism#radblr
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