#these bots just decide “this account that posts once every few days is our perfect target!” I fucking guess?

[no1ryomafan]

So is tumblr bot problem always gonna be a fucking issue because half of my notifications are just getting those but I thought they would’ve fixed this shit by now when everyone and their mother complained about it 💀

[tatertotthethot]

The Doms Next Door 2.0

THIS IS A TEMPORARY REUPLOAD FOR THIS CHAPTER CUZ TUMBLR IS RAN BY A BUNCH OF BOTS. 2.1 HERE

Warnings/AN: frequent, casually cursing; comical, gay Jimin; insecure reader; steamy flirting; tattoo/sexualized Tae 🙃. Enjoy~ (TAEKOOK EDIT ABOVE IS ARTKOOK DONE BY NONCONMAN ON INSTAGRAM)

copyright © 2018 all rights reserved

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Your tires came to a stop outside of the tattoo shop you've seen online— a brick building, covered in spray paint and street-style art. A sign buzzed over the awning of the entrance doors, with the built-in UV lights and graffiti-styled font displaying the name of the place in neon-red letters. Kink For Ink! The name alone was what first caught your attention last week, when you Googled "Tattoo shops near me" and it pulled up a list, with "Kink For Ink" being the first option. It just seemed so uncanny and fitting at the time, considering the previous run-in you just had with the sex-crazed neighbors a couple nights before. You couldn't help but to click the link to their Instagram.

A profile came up with 53.4k followers, which immediately blew your mind... but you quickly saw why. Every tattoo and piercing, no matter the body-placement, skin-type, or quirky design, was vividly appealing— certainly done by the articulate hands of certified experts. Even in the comments of the piercings that were posted, people were praising them for the "minimal" amount of pain they experienced, despite the fact that some of piercings were done in places you couldn't even fathom the thought of having a needle jammed through.

It said in the bio that the shop is owned by the two artists that work there— Kim Taehyung and Jeon Jungkook. You couldn't find out much about them, all their pictures showed was their work. You even went back to search for a personal account of their own, but nothing came up. You then went back to the bio and clicked a link to the official website, hoping to find out something, but you were met with a disclaimer rule at the top that automatically deemed your chances of even getting your piece done by them, slim-to-none.

• No walk-ins allowed.

• Every request/idea must be sent in through the DMs of our Instagram page. You will only be accepted only if it spikes our personal interests.

Yikes; You were instantly discouraged by this. The piece you wanted was something so common and cliché, that you actually got the image out of a child's coloring book.... It was the cartoon layout of the glass vase and enchanted rose, from the Beauty and the Beast movie. Cheesy, yes. But it was something of personal, nostalgic value. You remember when you were little— roughly around 3 or 4 years of age— when your parents started fighting and would spend all day screaming and throwing things at each other, putting you in a constant state of anxiety. But then you'd go to bed at night and pop the VHS tape, and the movie never failed to put you in a peaceful state of mind— a hopeful one. It's remained as your all-time favorite love story throughout the years. Which, is ironic, considering that the relationship itself was different, but almost as dysfunctional as your parent's. However, the fact that even the Beast was capable of change, and everything wound up so perfect and happy in the end, makes your heart happy. And even now, at age 19, it still puts you in your feelings. The previous remake of a movie is what actually inspired you to get the enchanted rose as a tattoo, after seeing it in 3D not too long ago. But you're only willing to shell out up to $200 for it, at most. You've just started college, and even though Jimin's parents own the house and let the two of you live there, rent free, you're still responsible for half the utility bills from month to month. Blowing every bit of money you have saved up, right at the start of the semester, would just be irresponsible. But $200 was manageable, and you're looking for anything that'll give you a little extra "oomph" to break you out of this introverted shell you've always known. Pushing it off would just delay it, and you were ready for change. The nose piercing you want is just a small little thing that'll hopefully add a bit of flare to the features of your face. These two guys could probably do the piercing/tattoo with a blindfold on and a hand tied behind their back. So, if it meant that you'd be able to get these things done in confidence, without having to worry about the outcome, you figured it wouldn't hurt for you to at least ask, even if they straight-up ignore you. So, after spending an unnecessary amount of time overthinking the wording of your text, you finally constructed a message in your notes and DM'd it to business page, after sending them a small, simple outline of the cartoony rose, and pressed send.

• You: Hello! I've been wanting to get this tattoo done for a very while now, and was hoping one of you will be willing to do it for me... along with piercing my nose? I know it's a very mediocre and cliché piece, and a nose piercing can be done anywhere. But I'm new to the area and I've never gotten a tattoo/piercing done before and I haven't really checked out any other places either because I found this page first. And from what I can see, you guys are pretty efficient and CRAZY talented. So, I trust it'll get done right.... only if you want to! I'm willing to pay $200 for this, but if it costs that much for just the outline I've sent then that's fine as well. But I understand if neither of you want to do it cuz that is really cheap compared to the ones I've seen lol. But either way, thx for ur time 😁

A few minutes went by and you had just unlocked your phone to check the message again, when the word "seen" popped below the message. You held your breath for a second— but seconds turned to minutes, and time went by with no reply, what-so-ever. You figured maybe you sounded a little too immature to take seriously; kind of like a prepubescent 12-year-old asking someone out for a dance... and you blew it. Which was disappointing, but predictable. So fuck it. Maybe it's a sign; you shouldn't get it after all.

11pm rolled around, many hours later. You were now hiding beneath your covers, beginning your "amateur threesome" exploration on PornHub. You were ready to see what this whole "2 guys, 1 girl" thing was all about. But just when you were about to type it into the search bar, you were interrupted by an Instagram notification dropping down from the top of your screen.

"KinkForInk sent you a message."

You audibly gasped, eyes turning to saucers as you clicked on the notif and switched over to the Instagram app.

• KinkForInk: Hi (Y/N). This is Tae, one of the artists of the shop. The tattoo you sent in is worth roughly $100... but I want to run an offer by you in hopes that you'll be interested.

— Your brows scrunched in oddity, stomach fluttering. An offer? For you?

• You: Okay, sure. What's that?

• KinkForInk: I've been looking for someone willing to showcase the custom design I've come up with, specifically for a much more... exclusive version of the Beauty and the Beast tattoo you sent. And if you'd be down for letting me and my partner put it on you, it'll be free. No charge. BUT you'll also have to sign a contract saying that you'll do a little bit of modeling for us once it's done. You think you'd be in to doing something like that, even if you get it?

— Your head spun for a second, reading the message over and over again until you could fully wrap your mind around what he was saying.

• You: Hold on... YOU wanna put a tattoo on ME so that I model for you? And it's FREE? Are you sure about this? I'm not even model material lol.

• KinkForInk: Yes, yes, and yes, you are. You'd be perfect for this.

• You: How do know that? Is it a face tattoo? Cuz I only have 6 selfies on here and you can't see anything past my shoulders.

—"Seen" came up as soon as you hit send, but a couple of minutes rolled by with no reply to the message, nor was he even typing. Maybe you came off a little rude. But it was already sketchy and it was a logical question.

— An image suddenly popped up: a screenshot of your Facebook profile. Then another— and much to your horror, it was the photo Jimin tagged you in last week, when the two of you were swimming at a local community pool. You were wearing a simple two piece, sitting at the foot of the lawn chair Jimin was also sitting in, as his legs were visible on either side of you and his lap was practically framing your ass. The photo was at an upward angle and looked so scandalous— but really, you had just asked Jimin to put sun screen on your back and he didn't want to stand up because the pavement was too hot against his bare feet. But you actually liked the picture at the time; it was just a silly joke and your ass actually looked quite nice from that angle. Plus, everyone knows nothing sexual actually goes on between the two of you, for obvious reasons. But Taehyung doesn't, so you couldn't help but dreadfully cringe when you saw the caption of the screen shot.

"Babymama 💦🍆"

• KinkForInk: Is this you??

• You: Yes, that's me. The caption is a joke tho... pay no mind to that. But this is like, really happening? You really think it'd look good on me?

— Why that picture though? You couldn't help but wonder.

• KinkForInk: Yes. Like I said, you're perfect for this piece. Are you down to at least see what the tattoo will look like? We don't expect you to be experienced with modeling or anything, but if you listen to us and cooperate, you'll do just fine.

• You: Yes I wanna see, and I'll do the best I can if I decide to get it... I'm just a bit shy, is all.

• KinkForInk: You'll be in good hands. I promise.

• You: Okay... are you going to show me??

• KinkForInk: Can't send it over a message, I don't want it plagiarized or the concept stolen. But the piece itself isn't necessarily crazy or anything, just more creative. I'd be more than happy to show you at my shop some day this week, if you'd be willing to swing by.

• You: Yeah, I can do that. When should I come?

• KinkForInk: Are you available after 5 tomorrow?

• You: I am, I get off at 4:30.

• KinkForInk: Great. Be here by 5:30, and make sure you've eaten in case you like the piece and wanna get started. It's pretty big for a first timer and gonna take a lot of time and patience. It'll have to be done in sessions but I hope you have a fair enough pain tolerance to at least get the outline of it done first.

— It can't be any worse than a bikini wax, you thought, shivering at the memory. That a story for another time. You decided on an alternative scenario.

• You: I give blood from time to time... but that's easy and doesn't really hurt that much. I think I can handle it though... maybe. I honestly don't know lol, I'm sorry 😣. But I can try my best. Can I ask where it's supposed to go?

• KinkForInk: That's okay, I'll work with you. It's supposed to go down the middle of your back. Starts between the center of your shoulder blades, and trails down the length of your spine to your lower lumbar. You'll see how it looks once we transfer a template on your back. But if you don't like it, there will be no hard feelings from my end. I can still do the tattoo you want if that's the case, free of charge just for your time.

• You: Oh no, you don't have to do that! I'd still pay!

• KinkForInk: Not if I don't accept your money. Trust me, I'm not worried about it. The nose piercing is gonna be $30 regardless, though. JK isn't so lenient.

• You: Of course. Will I have to take my shirt and bra off for the tattoo?

• KinkForInk: Yes, and for the pictures once it's done.

— Your mind blanked at that; thumbs froze over the keypad. He was typing again.

• KinkForInk: Don't let that discourage you. Again, you're in good hands. You can bring something to cover your chest. And the pics will be if your back as well.

• You: Okay, I can handle that. So 5:30 tomorrow?

• KinkForInk: Yes, please don't flake on us!

• You: Lol, I won't. I'll be there.

"They're gonna knock us the fuck out and sell our organs to the black market," Jimin declared. He had parked next to you outside of the shop, and was now sitting in the driver seat of his car with his door locked and windows all the way up, refusing to get out. You were standing right outside his door, still having to talk on the phone. "And is this Tae-guy an AllState representative or something?"

Jimin is petty. You wanted him here for moral support— which he's usually reliable for— but this time, he's just plain salty right and doing everything he can to remind you of that. Reason is, he's been begging you to get a matching tattoo with him ever since your 18th birthday, and you've always refused because of what he wanted to get.

Cupcakes. Jimin wanted to get matching cupcake tattoos... in honor of Cupcakke the legend. Sorry, but H E L L no.

You rolled your eyes, growing frustrated. He only has enough time to pop in and confirm that these two aren't gonna kill you, and then he's gotta head home to get ready for work. You were already supposed to be in there. It was 5:33pm, 3 minutes past the time.

"Jimin, you're the one that insisted on coming along! And now you're making me late!" you ranted. "I'm going in without you."

"Hold your horses, hoe! I'm finishing my blueberry slushie," He retorted, sassily bringing the straw to his mouth and loudly slurping it into the phone. He then abruptly flinched away from the straw with a disgusted expression, nostrils flared, body locking up; lips drawing into an air-tight knot that was so extreme and unnatural, it caused an ugly snort to break out of your nose.

He smacked his lips in exaggeration to the taste, face falling back into stone as an eyebrow arched over the top of his aviators; unamused and saltier than before... Like you were at fault for that, too.

"Or... Blueberry-ass, I should say."

That forced another giggle out of you as Jimin stiffly rolled his window down, phone still pressed to his ear and eyes still scowling at you behind the inspector shades. He bit down on the straw and withdrew it with his teeth before dumping the dark-blue contents of the drink out of the window, making it a point to shake the styrofoam cup empty of every drop before tossing it over his shoulder and into back seat. He then spat the straw out of his mouth with an audible "PLUUUUH!" of a French accent, and waited until the window rolled all the way up again, just so he could hang up the phone. You scoffed at this as you shoved your phone back into your pocket, scornfully watching Jimin exit the car and slam the door behind him. He snatched his glasses off his face as his cotton-candy hair swayed in the breeze, revealing his scornful eyes right back at you as he gestured for you to lead the way in exasperated manner— as if you were the one wasting his time now.

"Go on, lead us to the grave," He shooed, a snippy little shit. You sauntered away, walking up the side of the shop, then paused just before reaching the glass entrance door, when you remembered how much of a coward you are. You've never even stepped into a parlor before, and supposedly, this was a famous one. Which makes it more and more surreal when you think about it.

"Are we doing the mannequin challenge now? Is that what we're doing?" Jimin sardonically inquired.

"You go first, I'm nervous!" You whisper-hissed.

"You don't want me to go in there first— I'll show out," he reasoned, simply stating a fact.

"Please don't," you whined.

"Then, again, I'll show out?" He reiterated, as if to say duh. "How else am I supposed to break the ice? I look like Timmy Turner's Fairy-Gay- Parent."

You gave him a wary look... he's right. You sighed, slightly kicking your foot in distracted defeat. Fuck, you hated making an entrance to new places—

"Hold up— is that Drake?" Jimin suddenly blurted, holding his hand up to silence you. You honed in on the muffled track playing from behind the glass door, and Jimin's face soon light up like a Christmas tree before he spun around you, unstoppable.

"Jimin, NO—!"

"KIKI, DO YOU LOVE ME—?!"

It was already too late. The door was flying back behind him as he Milly-Rocked his way into the shop, leaving you no choice but the chase in behind him.

"—ARE YOU RIDING? SAY YOU'LL NEVA-EVA LEAVE FROM BESIDE ME— hello there."

You were panting, coming to a stop right behind Jimin, where you instantly latched on to the back of his shirt as you met the face of the man behind the studio counter. And, as corny as this is gonna sound: the world actually stilled for a solid beat... or maybe you were in the verge of cardiac arrest.

A pair of glossy-Black eyes looked up at the two of you; A series of silver-studded earrings trailed along the outer cartilages, peaking out beneath a head of soft, layer-swept hair. It was a Carmel-tinted blonde in color— thick and shaggy, and neatly spilling in waves around a headband that proudly sported a high-dollar brand-name you've never seen anyone wear in person before. G U C C I, it read— Meaning that the headband alone was probably worth more than some of your college text books, put together. It sat just a few inches above a pair of dark brows, that oddly brought out the shape of his cat-like eyes— irises like polished marbles. His ample lips had a sharp, well-defined Cupid's-bow, and a natural shade of pink that fit the porcelain appearance of his melanin-kissed complexion, to the finest degree.

And here you are, looking like an actual bum. You had just enough time to clock out of work and head straight over here to make it in time. You didn't even have any makeup on, and the only thing hiding your raggedy hair from those captivating eyes is your old baseball cap from high school. It took a second for him to take the bold presence that was Park Jimin— who was also frozen to the spot as he openly checked the guy out. He was hunched over the counter, a v-neck hoodie covering the rest of him with a thin, loose-fitting material. It was Black and allowed a full visual of his tan neck, and prominent collar bones. And it certainly didn't hide the fact that he had a pair of wide-set shoulders, either. A pencil sat in his hand— one that was laced with masculine veins, and lot of decorative ink. There was a silver ring on his thumb.. and a very heavy-looking Rolex watch.

The man cracked a grin at Jimin— a boxy one that dimpled in at the corners.

"Love the hair," he humorously began, twisting a quirky eyebrow at Jimin. You subconsciously snagged the bill of your hat as your eyes went a little wide at how mature the man's voice was.

"Love the watch," Jimin retorted, then reached around and gripped you by the wrist before pulling you into full view beside him. "You wouldn't happen to be Taehyung...?"

"Mhm," the man hummed, absentmindedly moving his wrist at the mention of his watch. His eyes cut over to you, and you swore you could see a minuscule reflection of yourself in his eyes, before they flashed back at Jimin and blinked. "You must be the babydaddy?"

Blood rushes to your ears. It's really him... a guy who looks like a high-dollar model himself, asking you to be his canvas model. Your own conscious didn't even know what to say right now. So you stayed quiet and still as Jimin took charge... which was a mistake.

"She wishes, but no. I'm the best-friend— and a gay one, at that," Jimin replied, and you knew he did that for his benefit. Thot. "I'm just here to make sure you're not gonna sacrifice her to Satan, or anything of that nature. I need her around in case I ever forget the Netflix password."

Taehyung chuckled at that, mouth opening to reveal a row of teeth shinier than Chip Skylark's. But then, you caught something behind his teeth that caused your gut to leap. A silver ball... a tongue ring. Your thoughts clouded over for a second.

"Well, I can assure you, she's safe with me," he said, looking over at you again. You blinked, nothing more. His brow arched at your lack of response, but this time, it was done more handsomely as he was still smirking at you. "Still, you don't look too thrilled to be here... You sure you wanna do this?"

"She's just nervous because you're really fucking hot," Jimin announced, unyielding. "You should feel how sweaty her hand is."

"Don't listen to him— I'm gay too," You lied in panic, trying to defend yourself from the absolute truth Jimin spoke just then. You snatched your hand away from him and jutted a finger at the door, eyes beading and lid twitching as your nerves ran amuck. "Goodbye, Jimin."

"She's a lonesome hetero," Jimin told Taehyung, assuring him with a face that showed no bluff. "One look at her camera roll, and you'd see for yourself—" You were yanking him away by the arm now, in a tug-of-war game that Jimin obviously could've won if he really wanted to. But he figured you suffered enough and eventually let you drag him out of the shop, waving bye to Taehyung before turning to look at you with beading eyes.

"I think he wants to fuck you— text me as soon as you can," Jimin uttered with unmoving lips as before he walked to his car. You stopped for a second, noticing he was actually being serious. How could he possibly think that he wants to fuck you, just from that small encounter? And what is the odd sensation currently coiling in your stomach? Things grew awkward again when you re-entered the shop, coming to a stand at the same spot... only alone now. He was still amused, it seemed. And so calm and cool despite this odd, intense look in his eyes. It gave him a Casanova effect, where all he had to do was give you that look and it'd instantly make you blush.

"He seems like a fun person to be around," he noted, somewhat honestly, but more so making fun of the red-hot appearance of your face.

"He's a pain in the ass," you muttered, trying to conjure up a smirk but hardly even able to speak properly from how dry your mouth was. It felt like there was a white-hot iron expanding in your throat. "I'm really sorry about him."

"Don't be. I'm just glad you're here— thought you'd chicken out." You nervously wiped your clammy palms over the back pockets of your jeans as Taehyung got up from the barstool behind the counter and approached you on the other side of it, a whole head-and-a-half taller than you. He was wearing black cardigan jeans and matching combat boots.. his headband and jewelry the only thing not black on him. And oddly enough, he made it look fucking fantastic.

"Mh-mm," You hummed, not trusting your voice. You've never needed a sip of water so bad in your life— he even smelled expensive.

"Well, It's very nice to meet you," he formerly began, and you mustered up the normality of placing your (dried) hand into his much larger one, as he held his out to you in greeting. And boy, was he close. So close that the heels of your spine itches to lean back from the proximity.

"It's nice to meet you, too. I'm really sorry if I'm acting weird. I'm just nervous." — Your mind struggled to stay focused on your words, arm tensing at the skin-to-skin contact. You were extra-effected by the firmness in his grip. You really wanted to look down at all the bold ink you saw dashing across the veiny surface of his tanned hand, or see if those were images or scripted letters on the knuckles of lengthy fingers... But you were held captive by those God-blessed eyes... And that fucking tongue ring. It was infecting your head in ways that weren't necessarily healthy for your current state of mind, as you saw it peering in and out at certain words.

"And physically shaking," Taehyung pointed out, brows twitching down at your trembling hand in his as if he was concerned for it. But his smirk gave off an odd sense of fascination to the involuntary symptom, like it was cute or something? Hm. He glanced back up at you, causing your dehydrated throat to bob as his other hand came to clasp over the rest of yours, swallowing it completely from the wrist down. "Intimidated?"

"V-Very," you spluttered, a small slither of saliva copulating down your throat as you looked back up at him. He absentmindedly rolled his tongue ring over the button row of his teeth as he watched you with tainted eyes— undoubtably getting cocky with that damn grin of his and proudly teasing you about your reaction to him. It gratified the effortless sex-appeal he had. You were even beginning to imagine that tongue ring elsewhere, and you literally just met him. Then, as you felt the band of a ring move along with the pad of his thumb as gently ran it across your trembly knuckles, chills shot up all the way to your shoulder. Oh... oh wow. You glanced down at his knuckles on reflex this time, and saw a four-letter word scripted in black ink across the bottom row of his knuckles, and another word scripted on the middle section of his fingers. A silver band on his naked thumb. STAY TRUE, it said.

"And why's that?"

"I.. feel like you're a celebrity," you sheepishly admitted, your other hand wedging into your back pocket as you had to stop yourself from reaching for the bill of your hat again. Is he flirting? The words seem too innocent for the way he was making you feel. It was getting so hot in the oven of his massive palms, and he wasn't even squeezing you hard enough to cut off any circulation, but yet your fingers were beginning to tingle.

"Mm, no. Just a little popular, really," he granted, teetering his head a little as he pondered the thought. You could see his vocal chords contract in his sleek neck as they project his smooth, pungent voice. "You still trust me?"

"Mhm," was all you could muster. He'd gotten even closer, to where his hand had gone into a prayer stance around yours. You were aware of how wide your eyes had gone from the awe you... you knew this was just the beginning. He was going to be very handsy throughout this whole process. But in a very twisted way, you were more than okay with that. Even if it meant you were at risk of fainting from actual dehydration. Maybe you were in over your head. But you couldn't will yourself away from this now. And then, just as a wide, heart-stopping smile edged out on that mind-numbingly handsome face, the door at that back of the room swung open, and heavy-metal rock blasted through the quiet vibe of the scenery and caused you to jump a little at the disturbance. Taehyung shot a wicked smile over his shoulder, and his next words nearly knocked you out right then and there as you beheld yet another, breathtaking sight.

"Oh, there you are," Tae eagerly acknowledged, one hand still holding yours as he walked around to grab your with the other, presenting you to the.. hulking presence in the room. "This is (Y/N), our next little experiment."

[fernandoricher-blog]

Create Your own Homepage From 390

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[minnievirizarry]

How to Use Hashtags on Every Social Media Network

It’s probably not a stretch to assume that most people are familiar with the basic idea of hashtags. But knowing of a concept is certainly not the same as understanding it. As such, it’s important to set the record straight regarding how to use hashtags properly, respective of the platform in which they’re used.

From a user standpoint, hashtags are used to categorize content, making the discovery of new or related articles and insights easy to do. Therefore, when hashtags are used incorrectly, people looking for new content have to dig through irrelevant, miscategorized content in order to get to what they’re actually looking for. You don’t want this bad user experience associated with your brand!

Categorization aside, when used inappropriately, hashtags can have a negative impact on your engagement. For instance, TrackMaven found that Tweets using more than two hashtags see a significant drop in engagement.

The results are similar for Facebook hashtags.

However, on Instagram, the story is a little different. The more hashtags you use, the more engagement you see. However, after about 10 hashtags, you risk losing out on some of that engagement.

Needless to say, hashtags are a lot more beneficial when you know what you’re doing. But before getting into the in’s and out’s of how to use hashtags, here’s a brief history of their inception:

What Are Hashtags?

Let’s start with the simple definition:

hash·tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

Whenever a user adds a hashtag to their post, it’s able to be indexed by the social network and becomes searchable/discoverable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtags, in real-time.

Once a keyword picks up enough momentum, it becomes “trending.” But trending isn’t always a matter of becoming the most popular hashtag on the networks. Each user’s trending topics are unique, based on their location, social connections and interests.

Though each network has its own way of displaying posts under a certain hashtag, and their own algorithms for specifying trending content, these rules tend to hold true in general across each social channel.

Where Did Hashtags Come From?

The first use of a hashtag in social media can be traced back to one man. Chris Messina is a former Google employee who worked in developer relations and as a designer on Google+.

He’s been officially credited as the first person who tweeted using a hashtag. This famous tweet happened back in 2007, so it took awhile for the practice to catch on.

how do you feel about using # (pound) for groups. As in #barcamp [msg]?

— ␈ Chris Messina␈ (@chrismessina) August 23, 2007

As we can clearly see a decade later, hashtags are indisputably here to stay.

How to Use Hashtags

The word “hashtag” was added to the Oxford dictionary in 2010, and the Scrabble dictionary in 2014, some of the highest authorities on what defines a real word.

According to a study by social media agency RadiumOne, almost 75% of people on social media use hashtags. Of course, the number of people who know how to use hashtags correctly is significantly smaller.

Using a hashtag on a social post is really as simple as adding the # sign before a single word or phrase, without spaces or punctuation. You can also include numbers in your hashtags as well. Typing out a hashtag is simple enough, but there are some subtle nuances you should learn to get the most out of them.

Hashtag Basics

Here are a few quick rules for how to use hashtags:

If you’re using hashtags for their intended purpose (categorization and discovery), don’t string too many words together with a single hashtag.

On most networks, if you use a hashtag on a public account, anyone who does a search for that hashtag can find your post.

Don’t #spam #with #hashtags. Avoid over-tagging a single post or adding them to every word.

Tweets with hashtags had 2 times more engagement than those without, and 55% more Retweets.

Use hashtags only on Tweets relevant to the topic. Trying to get attention by using a mismatch between the content of your Tweet and hashtag use won’t do you any favors if people are annoyed.

Don’t underestimate the power of understanding how to use hashtags to join in on conversations, such as:

Events and conferences (#WorldCup)

Holidays or celebrations #WorldPizzaDay)

Popular culture topics (#GameofThrones)

Popular hashtags for days of the week (#TBT)

General interest topics (#blogging)

While jumping in on trending conversations is recommended, be careful to tread lightly—especially when using a brand account to respond to a disaster. People have mixed feelings in terms of how a company should show their support for disaster victims. As a general rule, whatever you do, don’t use these types of conversations as a blatant sales opportunity.

For an added level of timeliness, look through daily trends and our Hashtag Holiday Calendar for conversations to jump on in real time.

How to Execute Hashtag Research

Just as with incorporating keywords into content to boost search engine rankings, a social media marketer must do hashtag research to optimize their content for the most relevant audience.

Due to the popularity of hashtags on social media, there are a number of tools you can use to assist in your search for the perfect hashtag:

Hashtagify.me is a free tool you can use to find hashtags. It also gives numeric data on hashtag use and helps you to map a hashtag in relation to other similar options.

RiteTag is a powerful hashtag search tool you can use for Facebook and Twitter. It provides up-to-date data as to how your hashtag is performing.

Sprout Social has a hashtag analysis tool that discovered your most engaged and relevant hashtags around your brand. Additionally, our tool can be used as a hashtag finder across networks.

Besides these useful tools, there’s a simple low-tech strategy for finding hashtags. Look through similar accounts, see what hashtags they’re using, and click through to see how other accounts are using those hashtags. This is an easy way to find hidden gems that may not show up on searches through the above tools.

Building a Hashtag Strategy

If you take one thing away from this guide on how to use hashtags, let it be this: make your hashtags specific to the audience you’re trying to attract. The more targeted the audience, the more engaged they will be, and the better your content will be received.

Besides using popular (and relevant) hashtags, you may eventually decide to create and use a branded hashtag. A branded hashtag is a hashtag you create specifically for your brand. As an example, consider #ImLovinIt for McDonald’s.

Aw. You're making us blush, Steven! #imlovinit

— McDonald's (@McDonalds) July 6, 2017

A branded hashtag does not have to contain your brand name, just represent it in some clear and connected way. A subset of brand hashtags include product hashtags, which are specific to products that belong to the scope of a specific brand. Here’s an example of Samsung using #GalaxyS8 to promote its new phone.

This is playing. Until now. #GalaxyS8 #UnboxYourPhone pic.twitter.com/AmxpolOcWP

— Samsung Mobile (@SamsungMobile) July 4, 2017

There are also campaign specific hashtags, which are created for a specific marketing campaign. The shoe brand Tom’s uses #withoutshoes to coincide with their campaign to raise awareness for children throughout the world that don’t have shoes.

Save the date! One Day Without Shoes is May 10. Post a photo to Instagram on May 10 of your bare feet and your TOMS Shoes with the hashtag #withoutshoes to help us give 100,000 new pairs of shoes to children in need. 📷 @sophiacriswell

A post shared by TOMS (@toms) on Apr 29, 2016 at 9:04am PDT

Although it’s hard to stop people from incorrectly using your branded hashtags, you can actually trademark your branded hashtags. In order for them to resonate with your audience, branded hashtags must be relevant, memorable and unique.

Be careful about being too general. It’s much better to get as specific as possible, even if it feels like you’ll have less reach. For example, a brand targeting new parents might not want to just use the hashtag #parent, because it’s very broad. Instead, the brand would be better off using the hashtag #newmom, which more accurately targets their intended audience.

On a serious note, when creating your own hashtags, spelling is important. For example, you might read the hashtag for Susan Boyle’s album launch party, #susanalbumparty as something much different than what was intended. Even just capitalizing the first letter of each word can help to differentiate the individual words in a hashtag, and can help you to avoid a PR disaster.

Hashtag for Each Specific Social Platform

Most social networks started using hashtags after Twitter first accepted their use, and each social network uses them differently. These rules can help keep you honest relative to the platforms you’re using for your company’s social media strategy.

How to Use Twitter Hashtags

On Twitter, hashtags are used to find conversations to get involved in, or to start one of your own. As long as your profile is public, people can find the posts in which you make use of hashtags.

As we mentioned earlier, Tweets with one hashtag generate the most engagement. But engagement drops when you use more than two hashtags. This may be because people assume too many hashtags indicates foul play by bots (or desperation, as discussed earlier).

You can find hashtags on Twitter by using the search bar, clicking on the hashtag or looking through the trending topics page.

How to Use Instagram Hashtags

An Instagram hashtag collates all photos with the same hashtag into one stream. The purpose of hashtags for Instagram revolves around discovering content and finding users to follow, exposing you to a larger audience. One study found that posts with at least one hashtag have 12.6% more engagement than those without.

You can discover hashtags by searching for a specific term or clicking on one in a post. When you land on a hashtag page, you’ll see all the photos with the same hashtag and even see some related hashtags you can use. Start typing the hashtag with the “#” symbol, and Instagram will give you suggestions based on popularity.

There have been multiple studies on the optimal number of hashtags to use on Instagram. Since the results tend to vary, there is no universally agreed upon number. We recommend testing it out to see what gets the best results with your audience. Just keep in mind Instagram limits hashtags to 30 per caption or comment.

How to Use Facebook Hashtags

Unlike Twitter or Instagram where most users’ profiles are public, Facebook users have private profiles. Thus, the hashtags most people use on their posts are not discoverable to the public and are therefore limited to the people they know. Because of this, most public hashtags belong to influencers or brands.

Here’s how to discover hashtags and related content on Facebook:

Click on a hashtag to see related posts

Search using the search bar. Hashtags on Facebook previously were not recognized, but now they are.

If you use hashtags on Facebook, keep it to 1-2 hashtags per post per the study we mentioned earlier. It’s also worth noting that hashtags with 10+ characters receive good engagement.

How to Use LinkedIn Hashtags

LinkedIn is one of the latest major social networks to experiment with hashtags. As of this writing, they only work on mobile (in terms of linking to related content), and as such, look a bit strange on desktop.

How to Use Tumblr Hashtags

When you’re creating a post on your Tumblr page, you’ll see an area at the bottom asking you to add “tags.” When you start to type a tag for your post, Tumblr will automatically add a hashtag to the front of it.

How to Use Pinterest Hashtags

The main thing that you need to bear in mind when creating hashtags on Pinterest is that they’re only clickable in a Pin description. Also, hashtags aren’t searchable on Pinterest, so you’ll need to just search the keyword to find the content.

How to Use YouTube Hashtags

Hashtag use within YouTube is most prevalent in the comments section. Users can leave comments with hashtags, which will then click through to a page with videos that contain that hashtag in their title. However, it’s perhaps more important to implement a keyword strategy since hashtags are not widely adopted by users yet.

How to Use Kickstarter Hashtags

On Kickstarter, sorting by different hashtags can make it easier for you to find projects that peak your interest or plans for investment.

Other Social Networks

These aren’t the only platforms that use hashtags though. Here are a few other social networks that use hashtags that you may not have thought of:

Flickr

GitHub

Google+

When determining how to use hashtags, make sure to do some platform-specific research to determine if a hashtag strategy is even appropriate.

Hashtag Tracking & Analytics

When you’re researching hashtags to use to engage with your audience, it’s also beneficial to consider your audience. Find the keywords and hashtags that are already associated with your brand, and adopt the positive ones. With resources like Sprout Social’s Twitter Listening Report, it’s easy to find out exactly which terms are being associated with your brand most often.

Not only are tools like these good for finding new things to tweet about, they’re good for seeing how well your tweets are performing, in general. Easily track Retweets, favorites, social reach and more. The more time you spend analyzing your efforts, the easier they are to improve, and the closer you’ll come to achieving important social media KPIs.

How Do You Use Hashtags?

Though each network has their own rules and guidelines, understanding the basics of how to use hashtags is an important area of understanding for your social media strategy. Hashtags can help you to communicate with followers, drive engagement for your content, and attract a new audience to your brand.

What are your greatest insights for how to use hashtags? Is there an awesome tool or strategy we missed? Tweet your thoughts at @SproutSocial or drop a comment below!

This post How to Use Hashtags on Every Social Media Network originally appeared on Sprout Social.

from SM Tips By Minnie https://sproutsocial.com/insights/how-to-use-hashtags/