#the whole comic is sketched y’all just will never know the context lol

[berrycubes]

Sketch from a unfinished joke comic but I like the sketch and I like these two interacting

[thechekhov]

how would you recommend an artist make themselves better known on tumblr and in general? ive been drawing and painting almost my whole life but its hard to get people to notice me, any advice? thank you, you're my fave artist

Thank you so much! That makes me feel warm and fuzzy inside…

As for your questions… hmm… it’s for sure a good one. 

I’m going to get a bit… strategical on that one. Hope you don’t mind this approach. 

Tumblr and real life are definitely alike in a lot of aspects, while in others they’re polar opposites. For the sake of keeping things neatly shelved, I’m going to focus on tumblr in this post.

＊*☆HOW TO GET ART NOTICED ON TUMBLR☆*＊

by chekhov

1. We have to understand how the tumblr sharing system works. 

I know this sounds a bit too obvious. I mean, we all know HOW. It’s by reblogging! 

I know that there’s a BIG opinion on tumblr that we should share and reblog art as much as possible to help artists get noticed. And that’s TRUE. It’s absolutely correct.

One thing I don’t agree with on that front is the guilt-tripping factor of it all. Like somehow people are responsible for the downfall of less popular artists because they didn’t reblog stuff enough. People are really quick to point at their followers and say “I GOT 100 OF Y’ALL HERE AND ONLY 3 ARE REBLOGGING ANYTHING”. 

I get it. It’s frustrating!

But the fact of the matter is, you can’t force people to reblog stuff. 

Instead, I recommend we harvest the power of the sharing we already have. We have to be smart about this. What I’m going to go into is a bit less concrete. We have to think about the PEOPLE who are doing the reblogging. 

Artists aren’t the ONLY ones with motivations for getting their stuff seen. And because they create media they are, for lack of a better word… a vendor! The buck STARTS with them, but it doesn’t stop with them. 

They have to also think about what the people are going to do with their product once it’s reblogged. Once someone buys from the vendor, they don’t just keep it forever. They distribute it to the others. And sometimes, those others distribute it again. We have to think about the bigger picture, and think about how FAR your art has the potential to go!

So, to get started we need to know… WHO are the ones buying from the vendor… and why?

What kind of rebloggers ARE there? 

I’m going to give my own opinion here, and feel free to disagree. But the 3 biggest rebloggers most important to the artist are these:

1. The Pleaser

Sounds sexy, right? In fact, the pleaser comes in many different forms. But essentially their goal is the same - they reblog stuff like aesthetic posts, and other pleasing things. They themselves tend to like a lot of stuff and reblog mostly beautiful photos, nice designs, and lots of fanart of whatever they’re into at the time. Comics and story-like posts are good here (although if they’re too long, people tend to lose interest.)

How to get reblogged by a Pleaser?

Appeal to their fandom, their interest, and make something that moves them. Pleasers are most active around the time when the new episode of their favorite show comes out, or when their favorite holiday comes around. Drawing fanart during its peak popularity will usually catch a Pleasers’ attention, as will drawing aesthetic Halloween posts around, well, Halloween. 

2. The Teaser

The Teaser is the class clown and the shitposter, and they reblog memes and jokes voraciously. In the Teaser’s audience are other teasers - and they also tend to be very generous rebloggers. The fact of the matter is - memes sell reblogs faster than any aesthetic art will. We’re social creatures and getting a laugh out of our followers is worth a LOT of fake internet points.

How do I get reblogged by the Teaser?

Memes. I mean, you knew this was coming, right? During the height of some new tumblr joke, people usually welcome any unusual spin, or any funny variation of an old joke. 

My meme redraws have consistently been popular and have ‘boomed’ very quickly. For example, this redraw of sapphire from Steven Universe doing ‘the scroll of truth’ jumped to 5k almost within a day. 

Many people peek at my page ‘for the lols’ but end up staying for the art, or because there’s another thing I post they’re interested in. Either way, memes are a gateway drug… to your blog. 

3. The Librarian

The Librarian is a bit more rare, but they’re still important, because they tend to reblog a lot. They’re a bit unusual in the sense that they do this for themselves, instead of for an audience. The blog of the librarian is mostly just a replacement for bookmarking interesting stuff. These people tend to reblog tutorials, reference posts, and things they want to read later on. 

How to get reblogged by a Librarian?

Make things that people want to keep around. Charts, references, tutorials. Chances are, the librarian will snag it up eventually. 

Of course, these 3 aren’t the ONLY type of tumblr blogger. In fact, many of them are a mix of these 3. But the main point is…

2. What do most of these (and other) people on tumblr have in common?

Just like you, many people (although not all) want to get their stuff SEEN. You might be creating the original product, but they choose whether or not to distribute it to their audience. 

Everyone is playing the same game, no matter which part of the chain they’re on.

You, as an artist, have the biggest responsibility to think about this long-term. Not only 1 reblog down the line. 

For example, let’s return to one of my meme-posts that I did about wrist pain (carpal tunnel). When I made this, I had a vague idea of who would consume it. Obviously… other artists. But the reason that this got so popular? Is not only because fellow artists follow me. It’s because the artists that follow me also have followers who are also, conveniently, artists. That’s why despite the fact that many people reblogged the post directly from me - even MORE of them reblogged it from @sergle​ (shoutout to sergle! u rock) who is also a popular artist and also has an audience who were prone to want to reblog the post.

See that orange dot? That’s me. See that bigger blue dot? That’s sergle. 

In a way, this is a game of chance. Will something you reblog be seen by someone with a large enough audience to keep it going? The thing is, we don’t know until it happens. And oftentime, the only way to achieve this is to keep trying. Stubbornly. 

But you can’t just headbutt the wall in the same place and hope it eventually crumbles. You have to look for a door. 

3. So what’s the door? 

Take a look at your art. Is it consumable BEYOND the surface level of your followers? 

Sometimes people get discouraged because their fanart is way more popular than their original art. Although I share their frustration, there’s a good reason for this, and your followers aren’t to blame.  

The thing is, fanart is consumable at deep reblog levels. If you post fanart, there’s a good chance that even 3-4 reblogs down the line, there’s going to be a person who sees it and thinks ‘hey, I know Steven Universe. My followers know Steven Universe. I’ll reblog this!’ Fandoms are efficient because they already have a lot of context for the consumption of the art. They have a story (humans love stories), they’re invested in it, they’re interested in it, and there’s a good chance that sharing more stuff about it will get them more interaction with their mutuals, even if they’re not consciously thinking about all this as they reblog. 

Unfortunately, that’s just not true for your original art. Many of us have beautiful, wonderful stories - but they’re not available to a wide audience. They’re not easily consumed, they’re not easily accessed (in comparison to being on netflix, for example). If you post a picture of your OC - maybe your immediate pool of followers who know that OC will reblog it. But their own followers who aren’t directly following you will not have any connection, emotional or otherwise, to that character. They simply don’t have a reason to care, and they don’t have any means to. Even if they visit your blog - will it be easy to find similar content? Have you got your links available on desktop AND mobile? Is it easy to find the beginning of your story? Is it free of mistakes and easy to read? 

Large companies that make shows or comics funnel tons of money into making their media consumable. There’s a LOT of effort that goes into advertising, too. You, as an independent artist, simply don’t have that kind of manpower. That’s not your fault - but it’s also not your followers’ fault. Why are they supposed to reblog things that their own followers will never understand and connect with? 

4. Back to square one: how do I get noticed? 

I’m gonna keep this short and sweet because I feel like I already took up a lot of your time. After everything I’ve said, hopefully this will make sense:

Make content that has a connection to your audience somehow. Make it relatable to their life. Make it relatable to what’s currently going on. Make it worth their while to look at it. 

Make content that’s easy to understand. Super detailed drawings, with nothing to focus on are difficult to digest. Simpler, sharper drawings that someone can understand within 3 seconds of looking at it are the most digestible of all. This isn’t a museum.

If you’re creating content that goes with a story, MAKE THE STORY. I know it’s tempting to create just a whole bunch of character sketch sheets and leave it at that, but you can’t complain about not getting an audience when your audience doesn’t have anything to consume in the first place. 

Make the story AVAILABLE. Organize your tags. Make sure those tags are easily accessible. People will never like 100% of your art, so many it easy for them to find what they WILL like. 

Don’t be afraid of fanart. Fanart gets you connected with people who like stories and content similar to yours. 

Don’t be afraid to follow and reblog people that you want to connect with. Don’t be afraid to make them stuff and @ them. 

Post your stuff to a LOT of places! Your audience is somewhere out there - probably not only on tumblr. You have to spread yourself thin sometimes, but make sure the account can all lead back to your main hub. 

And last but not least…

Critically re-evaluate your art at least once a year. (I’m personally working on this.) Just because you’ve been drawing for years, and just because your art might be incredible doesn’t mean it’s appealing to people. Sounds weird, right? But think about it - there’s TONS of people who are not that amazing at anatomy, or coloring… but they still have a huge audience, and people connect with their art. A lot of times, it’s because their art is straightforward and easy to read/understand. 

Ask a friend to critique your art. Ask them if they understand your work, or if it’s difficult to make out. Ask them what your work inspires in them. Ask them what they DO like about your work - and exaggerate that!

There’s a LOT that goes into art… no matter it’s a whole industry! Doing it all on your own is HARD and it’s a bit unthinkable how much artists have to do to compete with industries. But it’s not impossible, and it’s definitely worth it. :)

Hope I didn’t bore any of y’all who made it down this far. 

Thanks!