#swissobjectposter

[graphicdesignproject-ashleeking]

Swiss graphic artists truly excelled in designing Object Posters also known as Sachplakat. These usually represent a single oversized object drawn in a simplified but realist style. The text is minimal and normally contains only the brand name being promoted. The idea is to come up with a symbolic image to which a brand is associated in order to condition consumers’ buying reflexes. This theory follows the principle of the unique offer derived from publicity theories developed in the United States. Simplicity was the key to the success of the Object Poster as it paved the way to incitement by image, which corresponded to the new selling methods and product communication techniques of the time.

I used eggs in my swissobject poster along with a silly pun to enlighten the mood of the poster.