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Why Search Ranking Factors are Constantly Changing – Here’s Why #189

The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before.

In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO.

Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

Resources

Ranking Factors Session Recap from SMX Advanced 2018

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Transcript

Mark: Eric, every year one of the highlights of the SMX Advanced Conference is the search ranking factor session. You covered that session for Search Engine Land. Let’s start with who presented.    Eric: We had three excellent data-diggers this year, starting with Marcus Tober of SearchMetrics, who’s become a regular fixture of the search ranking panel year after year. Next was Jeff Preston of Disney Interactive and finally Mordy Oberstein of Rank Ranger.

Marcus Tober: Ranking in Niche Segments

Marcus Tober decided to do something different this year: take a deep dive on eight very different niche segments. They were pretty diverse such as dating, wine, fitness, and divorce.

He looked for correlations with several aspects some might suspect as being ranking factors, including microdata, videos, length of content, social signals, and factors in Google Lighthouse. In some cases there was no real correlation, in others a strong correlation could be explained by other means.

For example with social signals, top ranking dating sites had way more Facebook engagement than divorce sites, but one would expect dating sites to be much more active in social media than divorce sites.   Mark: Sounds like Marcus’s presentation was best at dispelling some SEO myths. How about Mordy Oberstein of Rank Ranger? 

Mordy Oberstein: Rate of Change in Search Rankings 

Eric: Rank Ranger has been tracking the rate of change in search results since 2015 across five different niches. Mordy said that by 2016 they saw the same results in the same order only 27% of the time, and by 2018 that had dropped to just 10% of the time.

So search results, at least in those niches, have been pretty volatile. If you’re in a competitive niche, even if you have a number one ranking you have no guarantee of holding on to it for the long term.

A particular takeaway Mordy shared was the increasing amount of purely informational content showing up for commercial queries. Clearly E-commerce sites should pay more attention to creating informational content. For example, if the E-commerce query you’re competing for has four informational posts on page one, you’re competing for just six slots with your commercial page, not ten. Might be easier to grab one of those informational slots.    Mark: And how about Jeff Preston of Disney? Did he have a magical presentation? 

Jeff Preston: Gaining Perspective on Ranking Study Data

Eric: Of course, he did. Jeff took a different tack actually, urging us to do our own testing and to cultivate case study sources we trust for good insights. While data is undeniably valuable, too much data can overwhelm and lead to false conclusions.

He told the story of Air France flight 447 which plunged into the Atlantic Ocean because one faulty sensor caused other sensors to give bad readings. The pilots literally followed their instruments right into the sea.

In contrast, when a Qantas flight blew an engine, the pilots were confronted with over a hundred different alarms. They ignored the panic signals, held to their experience and training, and landed safely.

The morale isn’t to ignore data, but to let your experience and the experiences of others you trust tell you when data might be misleading you.

One of the experiences he shared was that in dozens of migrations to https, they saw no material impact on ranking one way or the other. Same with moving to AMP, no ranking impact, although there were ranking rises in some of their international sites after going to AMP.

In another case they saw a dramatic increase in traffic after removing 80,000 low-quality URLs, but that increase reversed itself later when they removed the 301 redirects that were part of a prior site move. It appears Google was still dependent on those old redirects for the rankings.    Mark: What are your overall takeaways from that session?    Eric: For one thing, we’re seeing big changes in how Google ranks site. Most clear of all is that Google is getting seriously better at judging user intent and which pages best fulfill it. You’d better have user intent in mind if you want to rank in 2018 and beyond.

Also you need to cultivate the skill of reading and interpreting data. Don’t get lost in the overall noise and claims about what’s happening out there. Focus on what matters and you’ll be in a much better position to succeed.    Mark: Thanks Eric.

Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

[heavenwheel]

Why Search Ranking Factors are Constantly Changing – Here’s Why #189

The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before.

In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO.

Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

Resources

Ranking Factors Session Recap from SMX Advanced 2018

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Transcript

Mark: Eric, every year one of the highlights of the SMX Advanced Conference is the search ranking factor session. You covered that session for Search Engine Land. Let’s start with who presented.    Eric: We had three excellent data-diggers this year, starting with Marcus Tober of SearchMetrics, who’s become a regular fixture of the search ranking panel year after year. Next was Jeff Preston of Disney Interactive and finally Mordy Oberstein of Rank Ranger.

Marcus Tober: Ranking in Niche Segments

Marcus Tober decided to do something different this year: take a deep dive on eight very different niche segments. They were pretty diverse such as dating, wine, fitness, and divorce.

He looked for correlations with several aspects some might suspect as being ranking factors, including microdata, videos, length of content, social signals, and factors in Google Lighthouse. In some cases there was no real correlation, in others a strong correlation could be explained by other means.

For example with social signals, top ranking dating sites had way more Facebook engagement than divorce sites, but one would expect dating sites to be much more active in social media than divorce sites.   Mark: Sounds like Marcus’s presentation was best at dispelling some SEO myths. How about Mordy Oberstein of Rank Ranger? 

Mordy Oberstein: Rate of Change in Search Rankings 

Eric: Rank Ranger has been tracking the rate of change in search results since 2015 across five different niches. Mordy said that by 2016 they saw the same results in the same order only 27% of the time, and by 2018 that had dropped to just 10% of the time.

So search results, at least in those niches, have been pretty volatile. If you’re in a competitive niche, even if you have a number one ranking you have no guarantee of holding on to it for the long term.

A particular takeaway Mordy shared was the increasing amount of purely informational content showing up for commercial queries. Clearly E-commerce sites should pay more attention to creating informational content. For example, if the E-commerce query you’re competing for has four informational posts on page one, you’re competing for just six slots with your commercial page, not ten. Might be easier to grab one of those informational slots.    Mark: And how about Jeff Preston of Disney? Did he have a magical presentation? 

Jeff Preston: Gaining Perspective on Ranking Study Data

Eric: Of course, he did. Jeff took a different tack actually, urging us to do our own testing and to cultivate case study sources we trust for good insights. While data is undeniably valuable, too much data can overwhelm and lead to false conclusions.

He told the story of Air France flight 447 which plunged into the Atlantic Ocean because one faulty sensor caused other sensors to give bad readings. The pilots literally followed their instruments right into the sea.

In contrast, when a Qantas flight blew an engine, the pilots were confronted with over a hundred different alarms. They ignored the panic signals, held to their experience and training, and landed safely.

The morale isn’t to ignore data, but to let your experience and the experiences of others you trust tell you when data might be misleading you.

One of the experiences he shared was that in dozens of migrations to https, they saw no material impact on ranking one way or the other. Same with moving to AMP, no ranking impact, although there were ranking rises in some of their international sites after going to AMP.

In another case they saw a dramatic increase in traffic after removing 80,000 low-quality URLs, but that increase reversed itself later when they removed the 301 redirects that were part of a prior site move. It appears Google was still dependent on those old redirects for the rankings.    Mark: What are your overall takeaways from that session?    Eric: For one thing, we’re seeing big changes in how Google ranks site. Most clear of all is that Google is getting seriously better at judging user intent and which pages best fulfill it. You’d better have user intent in mind if you want to rank in 2018 and beyond.

Also you need to cultivate the skill of reading and interpreting data. Don’t get lost in the overall noise and claims about what’s happening out there. Focus on what matters and you’ll be in a much better position to succeed.    Mark: Thanks Eric.

Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

from Digital https://www.stonetemple.com/search-ranking-factors-are-constantly-changing-heres-why/ via http://www.rssmix.com/

[dillenwaeraa]

Why Search Ranking Factors are Constantly Changing – Here’s Why #189

The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before.

In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO.

Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

Resources

Ranking Factors Session Recap from SMX Advanced 2018

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Transcript

Mark: Eric, every year one of the highlights of the SMX Advanced Conference is the search ranking factor session. You covered that session for Search Engine Land. Let’s start with who presented.    Eric: We had three excellent data-diggers this year, starting with Marcus Tober of SearchMetrics, who’s become a regular fixture of the search ranking panel year after year. Next was Jeff Preston of Disney Interactive and finally Mordy Oberstein of Rank Ranger.

Marcus Tober: Ranking in Niche Segments

Marcus Tober decided to do something different this year: take a deep dive on eight very different niche segments. They were pretty diverse such as dating, wine, fitness, and divorce.

He looked for correlations with several aspects some might suspect as being ranking factors, including microdata, videos, length of content, social signals, and factors in Google Lighthouse. In some cases there was no real correlation, in others a strong correlation could be explained by other means.

For example with social signals, top ranking dating sites had way more Facebook engagement than divorce sites, but one would expect dating sites to be much more active in social media than divorce sites.   Mark: Sounds like Marcus’s presentation was best at dispelling some SEO myths. How about Mordy Oberstein of Rank Ranger? 

Mordy Oberstein: Rate of Change in Search Rankings 

Eric: Rank Ranger has been tracking the rate of change in search results since 2015 across five different niches. Mordy said that by 2016 they saw the same results in the same order only 27% of the time, and by 2018 that had dropped to just 10% of the time.

So search results, at least in those niches, have been pretty volatile. If you’re in a competitive niche, even if you have a number one ranking you have no guarantee of holding on to it for the long term.

A particular takeaway Mordy shared was the increasing amount of purely informational content showing up for commercial queries. Clearly E-commerce sites should pay more attention to creating informational content. For example, if the E-commerce query you’re competing for has four informational posts on page one, you’re competing for just six slots with your commercial page, not ten. Might be easier to grab one of those informational slots.    Mark: And how about Jeff Preston of Disney? Did he have a magical presentation? 

Jeff Preston: Gaining Perspective on Ranking Study Data

Eric: Of course, he did. Jeff took a different tack actually, urging us to do our own testing and to cultivate case study sources we trust for good insights. While data is undeniably valuable, too much data can overwhelm and lead to false conclusions.

He told the story of Air France flight 447 which plunged into the Atlantic Ocean because one faulty sensor caused other sensors to give bad readings. The pilots literally followed their instruments right into the sea.

In contrast, when a Qantas flight blew an engine, the pilots were confronted with over a hundred different alarms. They ignored the panic signals, held to their experience and training, and landed safely.

The morale isn’t to ignore data, but to let your experience and the experiences of others you trust tell you when data might be misleading you.

One of the experiences he shared was that in dozens of migrations to https, they saw no material impact on ranking one way or the other. Same with moving to AMP, no ranking impact, although there were ranking rises in some of their international sites after going to AMP.

In another case they saw a dramatic increase in traffic after removing 80,000 low-quality URLs, but that increase reversed itself later when they removed the 301 redirects that were part of a prior site move. It appears Google was still dependent on those old redirects for the rankings.    Mark: What are your overall takeaways from that session?    Eric: For one thing, we’re seeing big changes in how Google ranks site. Most clear of all is that Google is getting seriously better at judging user intent and which pages best fulfill it. You’d better have user intent in mind if you want to rank in 2018 and beyond.

Also you need to cultivate the skill of reading and interpreting data. Don’t get lost in the overall noise and claims about what’s happening out there. Focus on what matters and you’ll be in a much better position to succeed.    Mark: Thanks Eric.

Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

from Marketing https://www.stonetemple.com/search-ranking-factors-are-constantly-changing-heres-why/ via http://www.rssmix.com/

[a-lonely-timelord-blog]



How To Compromise Development Via A Cell App

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MLB season preview: The Red Sox have sky-high expectations to meet

Hello, expectations.

The Boston Red Sox are coming off a year in which they won their division and looked like a World Series contender, only to get swept out of the postseason. They lost the retiring David Ortiz, but went out and made the biggest move of the offseason by trading for Chicago White Sox ace Chris Sale.

[Sign up for Yahoo Fantasy Baseball: Get in the game and join a league today]

It’s quite a mixture, isn’t it? Huge disappointment followed by huge excitement and now all the hype and expectations that come with being one of baseball’s World Series favorites. These Red Sox look a lot different this year, and it’s not just because Big Papi’s swagger is gone. Pablo Sandoval is back and slimmer than we’ve seen him. The youth movement has fully arrived too — as Andrew Benintendi is expected to be their everyday left fielder and Mookie Betts is expected to play like an MVP for the next 10 years or so.

The lineup is stacked, but the questions surround the pitching. Boston’s trio of Sale, David Price and reigning Cy Young winner Rick Porcello looks fantastic, but Price’s expectations are already tempered because of elbow issues. The bullpen also looks a bit shaky. Craig Kimbrel is the closer and they’re trying Joe Kelly in the eighth, but Tyler Thornburg is hurt and Carson Smith is still recovering from Tommy John surgery.

Like everything with the Red Sox, the potential is sky high. It’s also not a sure thing.

ADDITIONS & SUBTRACTIONS Additions: Chris Sale, Tyler Thornburg, Mitch Moreland Subtractions: David Ortiz, Yoan Moncada, Clay Buchholz

The Red Sox only made one big move this winter, but boy it was huge. Chris Sale joins an already strong rotation featuring reigning Cy Young winner Rick Porcello and David Price. Price may miss the first month of the season with an arm issue, but that makes the Sale acquisition even more important. Thornburg didn’t get a ton of publicity while pitching in Milwaukee, but his 34.2 percent strikeout rate ranked 11th among all relievers. He’s missed most of spring training with a shoulder injury, though. Moreland can’t, and won’t be expected, to match David Ortiz’s production. He’s more of a platoon bat anyway. (Chris Cwik)

Chris Sale is in Boston now and the Red Sox’s rotation could be fantastic. (AP)

KEY PLAYER After losing a season to a shoulder injury, Pablo Sandoval came to Red Sox camp looking and acting like a new man. His spring training stats are on point, and he’s hitting like the Pablo we used to know. This couldn’t come at a better time, because even though the Red Sox are stocked with talent, they lost Ortiz to retirement in 2016. Sandoval can’t replace Big Papi (as if anyone could), but a productive season could go a long way toward filling that David Ortiz sized hole in Boston’s offense-heavy lineup. (Liz Roscher)

PROJECTED LINEUP & ROTATION Lineup 1. Dustin Pedroia, 2B (.318/.376/.449, 15 HR, 74 RBI, 105 R) 2. Andrew Benintendi, LF (.295/.359/.476, 2 HR, 14 RBI) 3. Mookie Betts, RF (.318/.363/.534, 31 HR, 113 RBI, 122 R, 26 SB) 4. Hanley Ramirez, DH (.286/.361/.505, 30 HR, 111 RBI, 81 R) 5. Xander Bogaerts SS (.294/.356/.446, 21 HR, 89 RBI, 115 R) 6. Mitch Moreland, 1B (.233/.298/.422, 22 HR, 60 RBI) 7. Jackie Bradley Jr., CF (.267/.349/.486, 26 HR, 89 RBI, 94 R) 8. Pablo Sandoval, 3B (0-for-6 in 2016) 9. Sandy Leon, C (.310/.369/.476, 7 HR, 35 RBI)

Rotation 1. Rick Porcello (22-4, 3.15 ERA, 223 IP, 189 K) 2. Chris Sale (17-10, 3.34 ERA, 226.2 IP, 233 K) 3. Steven Wright (13-6, 3.33 ERA, 156.2 IP, 127 K) 4. Drew Pomeranz (11-12, 3.32 ERA, 170.2 IP, 186 K) 5. Eduardo Rodriguez (3-7, 4.71 ERA, 107 IP, 100 K)

Is this the year Pablo Sandoval and Hanley Ramirez both deliver for Boston? (Getty Images)

BEST-CASE SCENARIO The splashy acquisitions over the last two winters pay off. That’s already questionable thanks to David Price’s arm troubles, but assuming he comes around he’ll form a big time trio with Chris Sale and Rick Porcello. Combine that with a relentless offense that likes to wear opponents down, and Boston should be poised to win over 95 games, take the AL East crown and challenge for a World Series championship. (Mark Townsend)

WORST-CASE SCENARIO The lack of bullpen depth proves to be a bigger weakness than its offense or rotation is a strength. This team will slug its way to a lot of wins, but nothing crushes a team’s confidence quicker than a leaky bullpen. If the bullpen stinks, Boston could slip into more of wild-card contender than a division favorite. (Townsend)

PRESSING FANTASY QUESTION Q: What is Andrew Benintendi ready to do? The highly-touted Benintendi made a two-level jump in August and wasn’t overwhelmed — he essentially kept the same average and OBP he had with Double-A Portland, and his slugging percentage was a reasonable .476. We didn’t get a lot of category juice (two homers, one steal), but that’s standard for a young player. Over 151 games in the minors, he had 20 home runs and 26 steals (albeit the swipes came on 38 attempts).

Expectations are lofty entering Benintendi’s rookie year and age-22 season — he’s expected to be the team’s full-time left-fielder, and the Red Sox desperately need more left-handed contributions after the retirement of Ortiz. Benintendi might get a shot at the No. 2 spot in the lineup, as the team looks to break up the glut of right-handed hitters. Even if we assume Benintendi will be in the top half of the lineup, he’ll probably be the only lefty in that five-man group.

[Elsewhere: Read more pressing fantasy questions about the Red Sox]

Unfortunately, this is the type of buzzy player — and on a buzzy team — that often costs a lot at the draft table. Benintendi’s NFBC ADP currently stands at 141 — that’s No. 33 at the outfield position — and that sounds awfully expensive for someone with a limited resume and an uncertain batting position.

Unless I knew Benintendi were locked into the No. 1 or No. 2 spot in the lineup, I wouldn’t consider writing this ticket. And even if he gets that nod before the year, it still is a difficult way to make a profit. Shiny New Toys generally come with inflationary costs. And Benintendi’s average might arrive quicker than his power and speed will. (Scott Pianowski)

BEST FOLLOW Some baseball players just retweet flattering things from their Twitter account. But Mookie Betts isn’t like those guys.

I'm car shopping yall and need some advice. What do yall think about this? *Track: 30 for 30 by the homie @FluGameQ pic.twitter.com/DfMC7qR0bj

— Mookie Betts (@mookiebetts) March 22, 2017

When Mookie Betts needs help buying a car, he makes a video and sets it to music. He also plays tennis, which was captured in a video that was also set to music and can dunk. Some. Basketballs. Who knew he was so multitalented? (OK, everyone knew that.) (Roscher)

BEST REASON TO ATTEND A GAME Fenway Park is the real attraction here. You’ll want to make sure you explore the famous landmarks in the stadium, including the Green Monster and Pesky’s Pole. If you’re lucky, you can head down to the bullpen and try to find the bullpen cop who became famous for celebrating a David Ortiz walk-off in 2013. Make sure you get a glimpse of the manual scoreboard at the base of the monster as well.

Honestly, you’ll probably be best served trying to tour the park before each game. Thankfully, the team offers those on game day. Tours last an hour and the last one leaves three hours before game time. It’s not a bad idea, if it’s your first time visiting the iconic stadium. (Cwik)

ALSO IN THIS SERIES: San Diego Padres, Cincinnati Reds, Philadelphia Phillies, Oakland Athletics, Milwaukee Brewers, Los Angeles Angels, Atlanta Braves, Minnesota Twins, Arizona Diamondbacks, Chicago White Sox, Tampa Bay Rays, New York Yankees, Baltimore Orioles, Kansas City Royals, Detroit Tigers, Colorado Rockies, Pittsburgh Pirates, St. Louis Cardinals, Toronto Blue Jays, Texas Rangers, New York Mets, Houston Astros, Washington Nationals, San Francisco Giants, Cleveland Indians, Los Angeles Dodgers, Boston Red Sox, Chicago Cubs More on Yahoo Sports: • Eric Adelson: The heartbreaking face of North Carolina’s opioid epidemic • Kaepernick will be signed eventually, says John Harbaugh • Pat Forde: Lunatics are threatening to overtake Kentuck’s fan base • Report: Patriots remove controversial star from draft board

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Mike Oz is the editor of Big League Stew on Yahoo Sports. Have a tip? Email him at mikeozstew@yahoo.com or follow him on Twitter! Follow @MikeOz