#stay out of the dreaded spam folder

[sudhakarmurukuti]

5 Simple SEO Hacks To Get Better Everyday

It may seem like a huge task to keep on control of the SEO ‘ Information War ‘-but, as it happens, it isn’t as hard to influence other SEO Experts. In reality, like SEO (or search engine optimization) you should significantly follow 5 Simple SEO Hacks every day. Build up everything from one another to help you get through the site lines and get content published in a better way. It may seem like an impossible challenge to stay at the top of the SEO competition but it’s not as challenging as many ‘ SEO experts’ try to persuade you.

Five simple tasks required every day to rank your website rapidly:

#Firstly rearrange your links by putting the best ones on top:

If you have a high number of links, put them in categories. It is a good idea to turn it into a kind of URL directory if you have a website of 25 + links. Instead of backlinks on the folder, you have built you can even get more links to your page. Always, search the connected pages to make sure that there are any backlinks because you have not a great deal of justification to hold a connection if you do not have the backlink you want (if the backlink is arranged when the link has been put on your website).

#You should manage your links:

Ensure that none of your present URL links are dead and you must also check whether sites linked to you are known or not. If your page has a lot of links, make sure they don’t get out of hand and delete anything that isn’t important anymore. Make sure the references are marked enough to match the linked site.

#Examine websites for sharing links:

This is identical to the above although it is quite hard to track all individuals who may seek links from your website. On these types of things, and on many very dreadful and useless sites, there is a lot of spam. When you come across a forum member or website administrator, tell her of your issue and complain to a moderator/administrator if she or he does not fix his / her behavior. These websites should be maintained properly or a search engine might treat it as a linking domain beyond an exchange service.

#Emails request for process link:

Whenever you are asked to share ties, respond promptly. It’s not like every mail you get will be fine, and you should look for a connection on any page. Let the webmaster know the reason why you deny a link request. Maybe you’ve got an impulse they haven’t. You will repair certain problems and become great communication friends in the future. It is common practice to tell the webmaster if you are able or not to swap links in the two to three days after a query has been issued.

#In order to ensure it, is still working properly, you must test every aspect of your website.

You would definitely have to execute the dynamic content appropriately at that same time. Messages generated on the fly should not be generated in poor conditions. The distinction between such a dynamic site performance and an unmatched creative page is that every product is produced on dynamic site value, and everything appears to be stable and scheduled.

Simple SEO Hacks to take care of :

Make sure you spend time on your blog and do whatever you can to improve every day.

Continue to add something different, as changing search engines constantly keeps spider coming back more frequently.

Updates are important and you can possibly find new ways to guarantee your guest’s convenience and increased traffic, link count and search engine listings if you can keep updated with the trends of reliability and precision.

Always consent to contribute to anybody’s page, when they offer to pay you – even if you think carefully.

In return you must not ask for a link In order to score high in the search engines, all of our inbound and outbound links must be linked to your website content.

Many websites use robots.txt to discourage search engines, in the false belief that connections beyond them function against them. You only need to re-type the URL at the end of robots.txt (e.g. http:/mrsudhakar.com/robots.txt.)

[onlinemarketinghelp]

8 Vital Email Templates Every Online Business Should Steal https://ift.tt/31C4zo8

The average email marketing return on investment (ROI) is a $32 for every $1 spent. What’s more, according to market research firm Econsultancy, marketers rate email marketing as the second easiest digital channel to measure ROI. So, not only does email marketing pay well, you can track how your resources are being used.

To be successful all you need are some strategic, high-performing email templates, and you’re ready to start growing. In this article, you’ll learn about eight vital email types that can help you grow your business. Plus, for each one, you’ll get a swipeable email template that you can use today.

Sound good? First up:

1. Welcome New Subscribers

It’s a special moment when someone subscribes to your mailing list. They’ve initiated a relationship with your brand, and if you play your cards right, it could be a long and mutually beneficial relationship. But make no mistake: First impressions count.

In fact, subscribers who receive a welcome email show, on average, 33% more long-term engagement with that brand. But that’s not all. Welcome emails generate 4x the open rates, and 5x the click rates of other bulk promotions. 

Okay, but can they make you money? Heck, yeah! Welcome emails, on average, make 3x the transactions and revenue per email over regular promotional emails.

Welcome Email Template Examples

Here’s an example of a simple and effective welcome email from Lonely Planet that new subscribers receive after signing up.

Source

This email does a great job of reaffirming the benefits of being a subscriber, saying “We deliver our most inspiring articles and travel tips to your inbox.” Then, they bring it home with an exclusive subscriber discount code. As a new subscriber, what’s not to love?

In this next example from exercise bike workout company Peloton, the email aims to lead subscribers further along the buyer’s journey by offering to help them find the instructors that are right for them.

They do this by inviting the new subscriber to “Take The Quiz.”

Source

It’s short, simple, and benefits the recipient.

The “Welcome” Email Template

Subject Line: Welcome to [Business Name]

Body: Hi [Subscriber’s Name],

We’re thrilled to welcome you to the [Business Name] community! Each [Email Frequency], you’ll receive [Email Features] to [Key Benefit].

Plus, to thank you for subscribing here’s a discount code to receive [Number]% off your first [Business Name] order!

[Call-to-Action]

What the Email Template Looks Like in Action

2. Follow Up Abandoned Carts

Did you know that almost 70% of online shopping carts are abandoned? Yikes. It seems a shame to fall at the last hurdle, doesn’t it?

However, although online retailers could lose as much as $4 trillion to cart abandonment each year, estimates suggest that savvy retailers should be able to recover about 63% of that lost revenue.

One way to do this is with a well-crafted cart abandonment email.

Abandoned Cart Email Template Examples

Here’s a great example from dog and pet supply store Doggy Loot:

Source

This email provides the names, images, and, prices of the items that the recipient left in their cart. Underneath, the call-to-action “Restore My Cart” makes it clear that it’s easy to complete the purchase.

But the real power of this email lies in how it injects urgency through scarcity. Note sentences such as “Items added to your cart are almost sold out,” “Hurry, don’t let these deals run away,” and “Fetch your items before it’s too late!” And Doggy Loot’s personality shines through in the email. From the image of the dog to phrases like “Fetch your items,” and “Lots of licks.”

Adidas begins this next example with the title, “Is Your Wifi Okay?”

This is a great way of relating to a younger audience always on the hunt for a good wifi signal. It also cheekily hints that the Gazelle Silhouette shoe is so good, that bad wifi must be the only reason the recipient didn’t buy it…

Source

The email then hits the recipient with some social proof in the form of reviews (more on this below). Next, Adidas addresses a concern the shopper might have. In this case, if they don’t like the color of the shoe, they can easily customize it.

The Abandoned Cart Email Template

Subject Line: Don’t Worry, We’ve Got You Covered

Body: Hi [Recipient’s Name]!

We know life can be crazy and it can be easy to forget about your shopping cart – even when it contains amazing items.

So we’ve saved your items, and they’re still waiting for you. Your cart contains:

[Item Image, Title, and Price]

Complete Your Purchase with [Number]% Off Today

Complete My Order

Questions? Email us at [Sales Email Address].

What the Email Template Looks Like in Action

3. Follow Up with New Customers to Land Repeat Sales

Boom! You just landed a new customer. Now’s the time to sit back, relax, and order another drink, right? Nope. This is when you can make the real money. Because a 5% increase in customer retention can increase company profits by 25% to 95%.

What’s more, repeat customers spend 67% more than new customers! This is why smart businesses focus on “back-end” revenue.

“Front-end” revenue comes from the first orders your customers make. “Back-end” refers to all the additional purchases a customer makes over their lifetime.

New Customer Email Template Examples

In this example, ProFlowers immediately followed up a first purchase with a discount code:

Instead of sending a dedicated email, you could also include an offer like this in your purchase receipt email. Purchase receipt emails have an average open rate of 71%, compared with the average open rate of 22%. In other words, receipt emails can get the highest engagement scores out of all the emails you send!

The New Customer Email Template

Subject Line: [Recipient’s Name], a welcome gift from us to you

Body: [Recipient’s Name], we wanted to thank you again for your recent purchase – we’re thrilled to officially welcome you to the [Business Name] family!

A Welcome Gift From Us to You

[Number]% Off

Your next purchase with promo code: [Insert Code]

Shop Now

[On-Brand Sign Off]

What the Email Template Looks Like in Action

4. Ask For a Review

According to the Spiegel Research Center, nearly 95% of shoppers read online reviews before making a purchase. Plus, displaying reviews can increase conversion by 270%, and having only five reviews still results in purchase likelihood increasing by a factor of almost four times.

Why are reviews so effective? Because of something called “social proof,” which refers to the fact that people are heavily influenced by others. In other words, there’s security in following the crowd. Social proof reassures visitors that they’re making the right decision in buying from you. So you’ll want to ensure that you get as many positive reviews as possible.

Review Request Email Template Examples

Casper sends an email to customers asking them to review their products.

Source

They lay their cards on the table by saying, “Help us out by writing a review. Your honest opinion will help other Casper shoppers make smart decisions.” It might not be the most compelling call-to-action, but that’s no bad thing.

Remember, you only want honest, positive reviews. So ask for them in an honest, positive way. It’s best to avoid incentivizing people in a way that might encourage bad, ambivalent, or unhelpful reviews.

Mountain Hardwear uses the same approach in their email:

Source

They also list out the products purchased and provide a link to review each one. This allows customers to jump straight to the product they’re most inclined to review.

The Review Request Email Template

Subject Line: What do you think? Write a review

Body: Hey [Recipient’s Name],

We hope you love your recent purchase. Once you’ve had a chance to get to know the product, we’d really appreciate it if you would write a review.

Customer reviews keep us constantly improving while helping other [Name for People in Niche] make the right choice.

Write a Review

It’ll just take a moment, and we’re really grateful for all the feedback we receive.

If you’re not happy for any reason, please give us the opportunity to make it right before leaving negative feedback. Just reply to this email and we’ll be happy to correct the situation immediately.

Thanks again for being our customer, we really appreciate having you onboard and we’re always here if you need us!

[On-Brand Sign Off]

[Name of Real Person at Business]

What the Email Template Looks Like in Action

5. Re-Engage Inactive Subscribers

Let’s get real for a moment. Many of your subscribers and customers will lose interest in your business. They may still like and trust your brand, it could just be that time is short and something’s gotta give.

But don’t let it be your business. Instead, use a tactful re-engagement campaign to stay top-of-mind and center-of-heart. Plus, it’s not just the additional sales that you want. You also need to show Gmail and other email providers that people actually want your emails. Otherwise, you’re in big trouble.

The Gmail Anti-Abuse Team said that they want to “see evidence that your recipients love or at the very least, want your messages, for them to reach the inbox.” So, if a large portion of your email database is inactive (i.e., they don’t open or click your emails), email providers will start sending your precious emails to the promotions tab. Or worse, the dreaded SPAM folder.

Do re-engagement emails work?

Yes, in a case study from MarketingSherpa, they managed to re-engage 8.33 percent of a database with a “win back” email, and then another 8.57 percent with list-cleansing emails. That’s over 16 percent reactivated. So don’t underestimate the importance of re-engagement email campaigns.

A study by Return Path found that 45 percent of recipients who received win-back emails read subsequent messages. That is a huge increase in engagement from just one email! It would be crazy not to be doing this.

Re-Engagement Email Template Examples

Fashion store Missguided did a great job relating to their target market with the design of this re-engagement email:

Source

The text is simple, humorous, and extremely on-brand. The design and emojis are also particularly effective.

Plus, they also offer free next day delivery to help turn those inactive subscribers back into paying customers.

Jack Wills uses a similar approach in their email:

Source

In this email, Jack Wills start with a little humor: “Please say you miss us too!” Then, they’re completely upfront about their discount, saying, “As a little bribe, here’s a £10 off code.”

The Re-Engager Email Template

Subject Line: We miss you (so here’s $10 off…)

Body: Hey [Recipient’s Name],

It’s been too long and we’ve missed you! During our time apart, we’ve been busy – come and see for yourself and shop our new [Product Line]!

Plus, here’s a little something to help us get back to being best friends…

[Offer]

Shop Now

Not interested?

If you want to say goodbye, for now, unsubscribe here.

What the Email Template Looks Like in Action

6. Gather Valuable Information

Knowledge is power. To improve you must learn what works and what doesn’t. And one way to do this is to simply ask your customers using a survey.

Let’s look at the difference between reviews and surveys. When asking for reviews, you’re trying to collect positive feedback to display publicly as social proof. But when emailing customers a survey, it’s the negative feedback you want most. This is because negative feedback provides a clear way for you to improve your business.

There are two main ways to survey your customers. You can ask them to answer set questions or use something called the Net Promoter Score. This is a single-question survey businesses use to measure customer satisfaction. Recipients are asked how likely they are to recommend your product or service on a scale of 1 to 10. Then, respondents are grouped as follows:

To figure out your net promoter score, just subtract the percentage of Detractors from the Percentage of Promoters. To understand whether your score is good or bad, you can compare it to this chart showing the average net promoter score in different industries. Whether people will recommend your product or service is a strong indicator of your customer satisfaction.

Plus, it’s extremely simple to do.

Feedback Request Email Template Examples

Here’s an example of a great net promoter score email from Azendoo:

Source

Using this form of survey makes responding incredibly easy for the recipient, and so you’re likely to receive more responses.

Then, you can always follow up the responses.

If someone is likely to refer your product or service, you can invite them to join your affiliate or rewards program. And if someone is unlikely to give a recommendation, you can ask them if there’s anything you can do to solve the issues your customer is having.

Alternatively, you could create a longer survey of questions.

If you decide to do this, it’s likely you’ll need to offer some sort of incentive to compel people to respond. And ideally, it should be an offer they can’t refuse!

In this email, Tailor Brands ask customers to complete a three-minute survey in exchange for 50% off their next order.

Source

Tailor Brands start with a bold, clear title that’s quickly followed by the benefit offered to the recipient. Then they go on to explain the deal, making sure to mention that it’ll only take three minutes.

Now, 50% for three minutes? That’s a good offer!

The Feedback Request Email Template

Subject Line: Share your thoughts for [Offer]!

Body:

We Want to Hear From You!

(And give you [Offer])

Do you have [Survey Time] to share your valuable opinion?

We’re looking for ways to improve our [Subject of Survey] and we’d LOVE to know how you feel about [Subject of Survey].

As a thank you, we’re offering [Offer] in return for your thoughts on how we can better serve you, and others.

Take the Survey and Get [Offer]

We really appreciate your input!

[On-Brand Sign Off]

What the Email Template Looks Like in Action

7. Connect During Timely Holidays

Holidays like Halloween, Easter, and Black Friday are great excuses to get back in contact with customers. It is the ideal time to remind them to check out a new range of products or introduce a timely offer your customers can’t refuse. 

Each industry has important holidays to celebrate, they are not just limited to the big events. Tailor your email content to your industry and you may find the secret to success. For example, if you sell yoga equipment you should send a holiday email on International Yoga Day on June 21st. Offer your customers 10% off purchases for 24 hours to celebrate the holiday and watch the orders come in.

Make sure that your email adhere to GDPR regulations if your subscribers reside in the EU.

Holiday Email Template Examples

There are many great examples for holiday email templates but I particularly love this Stocksy United’s Black Friday email:

Source

Stocksy United clearly outline the holiday they are celebrating and use an exciting image to catch your attention. Their offer of 33% off until December 31st is reinforced by the price reductions and eye-catching images they use as you scroll down the email. Furthermore they clearly include the option to forward to a friend so that more people can avail of this offer at the end of the email. 

The Holiday Email Template

Subject Line: It’s [Holiday]! Get Excited With our Top Offers

Body:

It’s [Holiday] and it wouldn’t be right if we didn’t celebrate in style. That is why we decided to give [Offer] to everyone today!

Don’t miss out on this exciting offer, visit our website today. We have added some great things to our range since you visited last.

Shop Now

[On-Brand Sign Off]

What the Email Template Looks Like in Action

8. Update Customers With Newsletters

Customers, and brand supporters, like to receive information about your business without having to go look for it. Send newsletters to email subscribers to keep in contact regularly and pass on valuable information about your business and product range.

Newsletters are the most widely used email templates in marketing. But to have successful campaigns you need to make sure that the information in your newsletter is useful to those who receive them. Simply sending a summary of articles you published once a month is not helpful to any of your subscribers. 

Newsletters should tell your potential customers of the value in choosing to buy from you. They can also highlight new products that existing customers might want to purchase. With this in mind a newsletter calendar could be a great way to plan ahead and ensure that your emails are valuable and useful to all your subscribers.

Newsletter Email Template Examples

Roadtrippers provide useful information to their subscribers everytime they send out an email. They include niche advice on travel that will interest people who are just beginning their travel adventures, and also those who are more experienced. 

Source

Notice how they use striking photography with every article to draw people in, in an instant. Between the imagery and the well crafted titles, subscribers can’t help but click through to their blog.

The Newsletter Email Template

Subject Line: May’s Monthly Roundup: How to Solve this [Issue]

Body: Hi [Name]

[Issue] can affect many people. But it doesn’t need to become a problem. In our blog this month we talk all about how to solve this in three quick steps. 

Read Our Blog

What’s more, we have a new [product] range that can really brighten up your day. Drop by our store to browse the colors we have on offer. 

Browse Store

[On-Brand Sign Off]

What the Email Template Looks Like in Action

21 Email Template Tips for 2019

Here are some tips to bear in mind when customizing your email templates. 

Thank the recipient for subscribing.

Reaffirm the benefits to being on your mailing list.

Provide a way to further the relationship, such as a discount code, quiz, or simply by posing a question and asking them to respond.

Inject your unique brand personality!

Personality and humor will go a long way in this email.

Consider adding an additional incentive like a discount or free shipping.

Keep it short and snappy.

Use scarcity when appropriate.

Including a time-sensitive discount.

Introducing them to your loyalty program.

Featuring plenty of product images to compel the reader to revisit your website.

Keep the tone light and friendly.

Be open and upfront about your request.

Encourage dissatisfied customers to reach out so you can resolve any issues and avoid negative reviews.

Playful humor is important.

Pack it with your brand’s personality.

Offer an incentive to re-engage buyers.

Include an offer that’s too good to refuse.

Be absolutely honest about how long the survey will take to complete.

Keep the focus on the benefits that the customer will receive in exchange for their time.

Show appreciation.

Summary

Email marketing can be extremely powerful. Not only does it usually yield a high return on investment, most email software solutions provide a host of analytics for you to review and improve your campaigns. Although you should share your best content and announcements regularly, the eight emails covered in this article are the foundations of your email marketing strategy.

Whatever the content or purpose of your email, don’t forget to:

Inject every email with your brand’s personality.

Always be open and honest when asking for something.

Focus on the benefit that you’re providing to the recipient.

Find a way to move the relationship forward.

Lastly, what works for some brand’s won’t work for others. So make sure you test different emails and subject lines to craft the most effective campaigns possible.

Do you have any email advice or tips that you can share? Let us know about your experiences in the comments below!

Learn More!

10 Ways to Turn Site Visitors Into Email Subscribers for Your Online Store

Comparison of the Best Email Marketing Platforms for eCommerce

Email Marketing Strategies to Turn More Prospects Into Paying Customers

The Beginner’s Guide to Boosting Sales with Email List Segmentation

The post 8 Vital Email Templates Every Online Business Should Steal appeared first on Oberlo.

from Oberlo

The average email marketing return on investment (ROI) is a $32 for every $1 spent. What’s more, according to market research firm Econsultancy, marketers rate email marketing as the second easiest digital channel to measure ROI. So, not only does email marketing pay well, you can track how your resources are being used.

To be successful all you need are some strategic, high-performing email templates, and you’re ready to start growing. In this article, you’ll learn about eight vital email types that can help you grow your business. Plus, for each one, you’ll get a swipeable email template that you can use today.

Sound good? First up:

1. Welcome New Subscribers

It’s a special moment when someone subscribes to your mailing list. They’ve initiated a relationship with your brand, and if you play your cards right, it could be a long and mutually beneficial relationship. But make no mistake: First impressions count.

In fact, subscribers who receive a welcome email show, on average, 33% more long-term engagement with that brand. But that’s not all. Welcome emails generate 4x the open rates, and 5x the click rates of other bulk promotions. 

Okay, but can they make you money? Heck, yeah! Welcome emails, on average, make 3x the transactions and revenue per email over regular promotional emails.

Welcome Email Template Examples

Here’s an example of a simple and effective welcome email from Lonely Planet that new subscribers receive after signing up.

Source

This email does a great job of reaffirming the benefits of being a subscriber, saying “We deliver our most inspiring articles and travel tips to your inbox.” Then, they bring it home with an exclusive subscriber discount code. As a new subscriber, what’s not to love?

In this next example from exercise bike workout company Peloton, the email aims to lead subscribers further along the buyer’s journey by offering to help them find the instructors that are right for them.

They do this by inviting the new subscriber to “Take The Quiz.”

Source

It’s short, simple, and benefits the recipient.

The “Welcome” Email Template

Subject Line: Welcome to [Business Name]

Body: Hi [Subscriber’s Name],

We’re thrilled to welcome you to the [Business Name] community! Each [Email Frequency], you’ll receive [Email Features] to [Key Benefit].

Plus, to thank you for subscribing here’s a discount code to receive [Number]% off your first [Business Name] order!

[Call-to-Action]

What the Email Template Looks Like in Action

2. Follow Up Abandoned Carts

Did you know that almost 70% of online shopping carts are abandoned? Yikes. It seems a shame to fall at the last hurdle, doesn’t it?

However, although online retailers could lose as much as $4 trillion to cart abandonment each year, estimates suggest that savvy retailers should be able to recover about 63% of that lost revenue.

One way to do this is with a well-crafted cart abandonment email.

Abandoned Cart Email Template Examples

Here’s a great example from dog and pet supply store Doggy Loot:

Source

This email provides the names, images, and, prices of the items that the recipient left in their cart. Underneath, the call-to-action “Restore My Cart” makes it clear that it’s easy to complete the purchase.

But the real power of this email lies in how it injects urgency through scarcity. Note sentences such as “Items added to your cart are almost sold out,” “Hurry, don’t let these deals run away,” and “Fetch your items before it’s too late!” And Doggy Loot’s personality shines through in the email. From the image of the dog to phrases like “Fetch your items,” and “Lots of licks.”

Adidas begins this next example with the title, “Is Your Wifi Okay?”

This is a great way of relating to a younger audience always on the hunt for a good wifi signal. It also cheekily hints that the Gazelle Silhouette shoe is so good, that bad wifi must be the only reason the recipient didn’t buy it…

Source

The email then hits the recipient with some social proof in the form of reviews (more on this below). Next, Adidas addresses a concern the shopper might have. In this case, if they don’t like the color of the shoe, they can easily customize it.

The Abandoned Cart Email Template

Subject Line: Don’t Worry, We’ve Got You Covered

Body: Hi [Recipient’s Name]!

We know life can be crazy and it can be easy to forget about your shopping cart – even when it contains amazing items.

So we’ve saved your items, and they’re still waiting for you. Your cart contains:

[Item Image, Title, and Price]

Complete Your Purchase with [Number]% Off Today

Complete My Order

Questions? Email us at [Sales Email Address].

What the Email Template Looks Like in Action

3. Follow Up with New Customers to Land Repeat Sales

Boom! You just landed a new customer. Now’s the time to sit back, relax, and order another drink, right? Nope. This is when you can make the real money. Because a 5% increase in customer retention can increase company profits by 25% to 95%.

What’s more, repeat customers spend 67% more than new customers! This is why smart businesses focus on “back-end” revenue.

“Front-end” revenue comes from the first orders your customers make. “Back-end” refers to all the additional purchases a customer makes over their lifetime.

New Customer Email Template Examples

In this example, ProFlowers immediately followed up a first purchase with a discount code:

Instead of sending a dedicated email, you could also include an offer like this in your purchase receipt email. Purchase receipt emails have an average open rate of 71%, compared with the average open rate of 22%. In other words, receipt emails can get the highest engagement scores out of all the emails you send!

The New Customer Email Template

Subject Line: [Recipient’s Name], a welcome gift from us to you

Body: [Recipient’s Name], we wanted to thank you again for your recent purchase – we’re thrilled to officially welcome you to the [Business Name] family!

A Welcome Gift From Us to You

[Number]% Off

Your next purchase with promo code: [Insert Code]

Shop Now

[On-Brand Sign Off]

What the Email Template Looks Like in Action

4. Ask For a Review

According to the Spiegel Research Center, nearly 95% of shoppers read online reviews before making a purchase. Plus, displaying reviews can increase conversion by 270%, and having only five reviews still results in purchase likelihood increasing by a factor of almost four times.

Why are reviews so effective? Because of something called “social proof,” which refers to the fact that people are heavily influenced by others. In other words, there’s security in following the crowd. Social proof reassures visitors that they’re making the right decision in buying from you. So you’ll want to ensure that you get as many positive reviews as possible.

Review Request Email Template Examples

Casper sends an email to customers asking them to review their products.

Source

They lay their cards on the table by saying, “Help us out by writing a review. Your honest opinion will help other Casper shoppers make smart decisions.” It might not be the most compelling call-to-action, but that’s no bad thing.

Remember, you only want honest, positive reviews. So ask for them in an honest, positive way. It’s best to avoid incentivizing people in a way that might encourage bad, ambivalent, or unhelpful reviews.

Mountain Hardwear uses the same approach in their email:

Source

They also list out the products purchased and provide a link to review each one. This allows customers to jump straight to the product they’re most inclined to review.

The Review Request Email Template

Subject Line: What do you think? Write a review

Body: Hey [Recipient’s Name],

We hope you love your recent purchase. Once you’ve had a chance to get to know the product, we’d really appreciate it if you would write a review.

Customer reviews keep us constantly improving while helping other [Name for People in Niche] make the right choice.

Write a Review

It’ll just take a moment, and we’re really grateful for all the feedback we receive.

If you’re not happy for any reason, please give us the opportunity to make it right before leaving negative feedback. Just reply to this email and we’ll be happy to correct the situation immediately.

Thanks again for being our customer, we really appreciate having you onboard and we’re always here if you need us!

[On-Brand Sign Off]

[Name of Real Person at Business]

What the Email Template Looks Like in Action

5. Re-Engage Inactive Subscribers

Let’s get real for a moment. Many of your subscribers and customers will lose interest in your business. They may still like and trust your brand, it could just be that time is short and something’s gotta give.

But don’t let it be your business. Instead, use a tactful re-engagement campaign to stay top-of-mind and center-of-heart. Plus, it’s not just the additional sales that you want. You also need to show Gmail and other email providers that people actually want your emails. Otherwise, you’re in big trouble.

The Gmail Anti-Abuse Team said that they want to “see evidence that your recipients love or at the very least, want your messages, for them to reach the inbox.” So, if a large portion of your email database is inactive (i.e., they don’t open or click your emails), email providers will start sending your precious emails to the promotions tab. Or worse, the dreaded SPAM folder.

Do re-engagement emails work?

Yes, in a case study from MarketingSherpa, they managed to re-engage 8.33 percent of a database with a “win back” email, and then another 8.57 percent with list-cleansing emails. That’s over 16 percent reactivated. So don’t underestimate the importance of re-engagement email campaigns.

A study by Return Path found that 45 percent of recipients who received win-back emails read subsequent messages. That is a huge increase in engagement from just one email! It would be crazy not to be doing this.

Re-Engagement Email Template Examples

Fashion store Missguided did a great job relating to their target market with the design of this re-engagement email:

Source

The text is simple, humorous, and extremely on-brand. The design and emojis are also particularly effective.

Plus, they also offer free next day delivery to help turn those inactive subscribers back into paying customers.

Jack Wills uses a similar approach in their email:

Source

In this email, Jack Wills start with a little humor: “Please say you miss us too!” Then, they’re completely upfront about their discount, saying, “As a little bribe, here’s a £10 off code.”

The Re-Engager Email Template

Subject Line: We miss you (so here’s $10 off…)

Body: Hey [Recipient’s Name],

It’s been too long and we’ve missed you! During our time apart, we’ve been busy – come and see for yourself and shop our new [Product Line]!

Plus, here’s a little something to help us get back to being best friends…

[Offer]

Shop Now

Not interested?

If you want to say goodbye, for now, unsubscribe here.

What the Email Template Looks Like in Action

6. Gather Valuable Information

Knowledge is power. To improve you must learn what works and what doesn’t. And one way to do this is to simply ask your customers using a survey.

Let’s look at the difference between reviews and surveys. When asking for reviews, you’re trying to collect positive feedback to display publicly as social proof. But when emailing customers a survey, it’s the negative feedback you want most. This is because negative feedback provides a clear way for you to improve your business.

There are two main ways to survey your customers. You can ask them to answer set questions or use something called the Net Promoter Score. This is a single-question survey businesses use to measure customer satisfaction. Recipients are asked how likely they are to recommend your product or service on a scale of 1 to 10. Then, respondents are grouped as follows:

To figure out your net promoter score, just subtract the percentage of Detractors from the Percentage of Promoters. To understand whether your score is good or bad, you can compare it to this chart showing the average net promoter score in different industries. Whether people will recommend your product or service is a strong indicator of your customer satisfaction.

Plus, it’s extremely simple to do.

Feedback Request Email Template Examples

Here’s an example of a great net promoter score email from Azendoo:

Source

Using this form of survey makes responding incredibly easy for the recipient, and so you’re likely to receive more responses.

Then, you can always follow up the responses.

If someone is likely to refer your product or service, you can invite them to join your affiliate or rewards program. And if someone is unlikely to give a recommendation, you can ask them if there’s anything you can do to solve the issues your customer is having.

Alternatively, you could create a longer survey of questions.

If you decide to do this, it’s likely you’ll need to offer some sort of incentive to compel people to respond. And ideally, it should be an offer they can’t refuse!

In this email, Tailor Brands ask customers to complete a three-minute survey in exchange for 50% off their next order.

Source

Tailor Brands start with a bold, clear title that’s quickly followed by the benefit offered to the recipient. Then they go on to explain the deal, making sure to mention that it’ll only take three minutes.

Now, 50% for three minutes? That’s a good offer!

The Feedback Request Email Template

Subject Line: Share your thoughts for [Offer]!

Body:

We Want to Hear From You!

(And give you [Offer])

Do you have [Survey Time] to share your valuable opinion?

We’re looking for ways to improve our [Subject of Survey] and we’d LOVE to know how you feel about [Subject of Survey].

As a thank you, we’re offering [Offer] in return for your thoughts on how we can better serve you, and others.

Take the Survey and Get [Offer]

We really appreciate your input!

[On-Brand Sign Off]

What the Email Template Looks Like in Action

7. Connect During Timely Holidays

Holidays like Halloween, Easter, and Black Friday are great excuses to get back in contact with customers. It is the ideal time to remind them to check out a new range of products or introduce a timely offer your customers can’t refuse. 

Each industry has important holidays to celebrate, they are not just limited to the big events. Tailor your email content to your industry and you may find the secret to success. For example, if you sell yoga equipment you should send a holiday email on International Yoga Day on June 21st. Offer your customers 10% off purchases for 24 hours to celebrate the holiday and watch the orders come in.

Make sure that your email adhere to GDPR regulations if your subscribers reside in the EU.

Holiday Email Template Examples

There are many great examples for holiday email templates but I particularly love this Stocksy United’s Black Friday email:

Source

Stocksy United clearly outline the holiday they are celebrating and use an exciting image to catch your attention. Their offer of 33% off until December 31st is reinforced by the price reductions and eye-catching images they use as you scroll down the email. Furthermore they clearly include the option to forward to a friend so that more people can avail of this offer at the end of the email. 

The Holiday Email Template

Subject Line: It’s [Holiday]! Get Excited With our Top Offers

Body:

It’s [Holiday] and it wouldn’t be right if we didn’t celebrate in style. That is why we decided to give [Offer] to everyone today!

Don’t miss out on this exciting offer, visit our website today. We have added some great things to our range since you visited last.

Shop Now

[On-Brand Sign Off]

What the Email Template Looks Like in Action

8. Update Customers With Newsletters

Customers, and brand supporters, like to receive information about your business without having to go look for it. Send newsletters to email subscribers to keep in contact regularly and pass on valuable information about your business and product range.

Newsletters are the most widely used email templates in marketing. But to have successful campaigns you need to make sure that the information in your newsletter is useful to those who receive them. Simply sending a summary of articles you published once a month is not helpful to any of your subscribers. 

Newsletters should tell your potential customers of the value in choosing to buy from you. They can also highlight new products that existing customers might want to purchase. With this in mind a newsletter calendar could be a great way to plan ahead and ensure that your emails are valuable and useful to all your subscribers.

Newsletter Email Template Examples

Roadtrippers provide useful information to their subscribers everytime they send out an email. They include niche advice on travel that will interest people who are just beginning their travel adventures, and also those who are more experienced. 

Source

Notice how they use striking photography with every article to draw people in, in an instant. Between the imagery and the well crafted titles, subscribers can’t help but click through to their blog.

The Newsletter Email Template

Subject Line: May’s Monthly Roundup: How to Solve this [Issue]

Body: Hi [Name]

[Issue] can affect many people. But it doesn’t need to become a problem. In our blog this month we talk all about how to solve this in three quick steps. 

Read Our Blog

What’s more, we have a new [product] range that can really brighten up your day. Drop by our store to browse the colors we have on offer. 

Browse Store

[On-Brand Sign Off]

What the Email Template Looks Like in Action

21 Email Template Tips for 2019

Here are some tips to bear in mind when customizing your email templates. 

Thank the recipient for subscribing.

Reaffirm the benefits to being on your mailing list.

Provide a way to further the relationship, such as a discount code, quiz, or simply by posing a question and asking them to respond.

Inject your unique brand personality!

Personality and humor will go a long way in this email.

Consider adding an additional incentive like a discount or free shipping.

Keep it short and snappy.

Use scarcity when appropriate.

Including a time-sensitive discount.

Introducing them to your loyalty program.

Featuring plenty of product images to compel the reader to revisit your website.

Keep the tone light and friendly.

Be open and upfront about your request.

Encourage dissatisfied customers to reach out so you can resolve any issues and avoid negative reviews.

Playful humor is important.

Pack it with your brand’s personality.

Offer an incentive to re-engage buyers.

Include an offer that’s too good to refuse.

Be absolutely honest about how long the survey will take to complete.

Keep the focus on the benefits that the customer will receive in exchange for their time.

Show appreciation.

Summary

Email marketing can be extremely powerful. Not only does it usually yield a high return on investment, most email software solutions provide a host of analytics for you to review and improve your campaigns. Although you should share your best content and announcements regularly, the eight emails covered in this article are the foundations of your email marketing strategy.

Whatever the content or purpose of your email, don’t forget to:

Inject every email with your brand’s personality.

Always be open and honest when asking for something.

Focus on the benefit that you’re providing to the recipient.

Find a way to move the relationship forward.

Lastly, what works for some brand’s won’t work for others. So make sure you test different emails and subject lines to craft the most effective campaigns possible.

Do you have any email advice or tips that you can share? Let us know about your experiences in the comments below!

Learn More!

10 Ways to Turn Site Visitors Into Email Subscribers for Your Online Store

Comparison of the Best Email Marketing Platforms for eCommerce

Email Marketing Strategies to Turn More Prospects Into Paying Customers

The Beginner’s Guide to Boosting Sales with Email List Segmentation

The post 8 Vital Email Templates Every Online Business Should Steal appeared first on Oberlo.

https://ift.tt/35WVpG1 October 22, 2019 at 03:21PM https://ift.tt/35YMrrI

[harrisjv]

EMProTools Review Discount And Huge Bonus

EMProTools Evaluation-- Are you searching for even more understanding about EMProTools? Please review my sincere testimonial about it prior to choosing, to review the weaknesses as well as staminas of it. Can it be worth your time and effort and cash?

10 Easy Ways to Enhance Your Email Open Rate (Part 1)

Do you wish to increase your email open rate? Your email advertising projects can only work as long as they are really getting opened to begin with. If your open prices are reduced then you would certainly such as, below are 10 simple EMProTools means to enhance them ...

1. Keep Your List Fresh

Do your customers still wish to speak with you?

You've probably listened to the recommendations that it's important to email your clients on a regular basis so your listing doesn't go stale.

However nevertheless, in time, e-mail subscribers can still stagnate. Some people might have altered e-mail accounts, or perhaps they just aren't curious about your brand anymore. So to keep your listing fresh as well as loaded with involved clients, it's an excellent suggestion to regularly eliminate inactive subscribers.

An inactive customer might be any person that has not engaged with any kind of e-mail in the previous 6 months or more.

However prior to you remove them, attempt sending out a last-ditch-effort e-mail to try to re-engage your inactive clients.

As an example, Carol Tice sends a last-ditch-effort e-mail to her non-active EMProTools customers that states, "Do I birthed you?" and also asks if they still want to remain subscribed. Some people respond, however all others obtain purged.

Here's an example of a last-ditch-effort e-mail from HubSpot:

You can also make use of the subject line, "Is the love gone?", "It Isn't You, It's Me.", or if you are feeling really gutsy you can write, "Do you hate me?".

Another way to keep your listing fresh is by checking in with your subscribers from time to time to ask if they would like to upgrade their details and also their choices. By doing this, they are reminded that they can take control of just how they wish to engage with you.

If you are attempting to revitalize a cool checklist, try performing a survey. For answering your inquiries, they get a free gift (like a $5 gift card, for example).

This kills two birds with one rock: it incentivizes them to involve with you, while likewise providing you with the information you need to continue to involve them with web content they will certainly like.

2. Sector Your List

When individuals make a decision whether or not to open an email, one of the most crucial variables is whether or not they believe the email relates to them.

The most effective method to boost the relevancy of your e-mails? By segmenting your e-mail list. Lyris found that 39% of marketing experts who segmented their e-mail checklists experienced higher open prices, 28% experienced lower unsubscribe rates, and also 24% experienced far better deliverability and also higher revenue:

You can begin by including tags to your clients based upon behavior, such as purchase behavior. So when a person comes to be a paying consumer, you send them various types of e-mails than you would send to a person that has not purchased anything yet.

You can even send out various e-mails based upon the specific items they bought.

You can additionally segment your listings based upon demographics (such as location), or rate of interests.

Just how did they jump on your EMProTools e-mail checklist in the first place?

If they downloaded and install among your opt-in bribes on a certain topic, create a segment of those people so you can send them more emails on that particular specific subject.

Once you have these sections, it is so much less complicated to recognize what subject lines and messages to create that will tempt them to open up and also engage with your email marketing projects.

( On a related note, make certain you get your e-mail customers organically-- never rely upon paid lists, or the significance of your projects will certainly plummet.).

3. Stay Clear Of Spam Filters

Spam filters have gotten a lot more innovative in the previous a number of years, yet they're still not perfect. Your emails-- even your best e-mails-- can still get caught in the dreaded spam folder, never to see the light of day.

If you want to take full advantage of the reach of your e-mail advertising and marketing campaigns, you'll need to do everything feasible in order to avoid being flagged as spam.

Right here are some best practices to keep your emails from falling into spam folders:.

Ensure all EMProTools recipients have in fact opted-in to receiving your emails.

Send your campaign from an excellent IP address; that is, an IP address that hasn't been utilized by another person who has actually sent spam in the past.

Send via confirmed domain names.

Keep any kind of code clean.

Usage merge tags to individualize the "To:" area of your campaign.

Show subscribers how to whitelist your emails, and ask to add you to their personal digital assistant.

Stay clear of the excessive use "salesy" language (these are spam trigger words like "purchase", "clearance", "discount", or "money").

Do not "bait-and-switch" by utilizing deceitful subject lines.

Include your place.

Consist of a simple method for subscribers to opt-out of your e-mails.

4. Perfect Your Timing

Timing can have a significant effect on whether or not your customers open your emails, so think very carefully regarding what time and day you send your e-mails out.

You will not be able to figure out the perfect time quickly, yet perform some A/B examinations to determine which timeframes seem to perform best, and discover those in future campaigns. Yet you may be questioning, has anybody else already done some examinations that you can take advantage of?

Well, MailChimp's information claims that, as a whole, the very best time of week to send emails is on weekdays versus weekend breaks. No single day won hand's down.

They additionally found that, as a whole, the optimum time of day to send out e-mails goes to 10 AM in the receivers' very own time zone.

Nonetheless, when they looked much deeper, they discovered that the EMProTools type of material being sent had a substantial result on the peak time, in addition to the location, age, as well as occupation of the recipient.

And logically, this makes good sense: every one of these factors will have a result on what time they will certainly be probably to examine their email, in addition to the sort of e-mails they are looking to inspect at any offered time. (For example, hobby-related content may be inspected earlier, prior to job, whereas job-related material is most likely to be inspected during work hrs.).

But let's check out some more data. According to Experian's information, the best time of week for opens up is during the weekdays (they agree with MailChimp):.

( Graph via Customer.io).

The most effective time of day, according to their reports, is in the mid-day:.

If we combine these 2 reports from MailChimp as well as Experian, it certainly shows up that the very best days to send e-mails are weekdays, and also the very best times are not prematurely in the day.

But the lower line on e-mail send time is this: imagine a day in the life of your particular target market. What are they performing in the early morning, mid-day, as well as evening? What does their day resemble? How late do they keep up at night? Exactly how early do they increase in the morning?

All of these EMProTools concerns will certainly aid you decide on the best time to send your e-mails.

EMProTools Review & Overview

Creator: Tom Yevsikov

Item: EMProTools

Launch Day: 2019-Jan-30

Introduce Time: 10:00 EST

Front-End Price: $47-$67

Particular niche: Software program

What Is EMProTools?

EMProTools Is The 1st Of It's Kind Software Application To Assist You Obtain The Most Effective Results From Your Email Advertising Campaigns! Rise Your Email Open Fees, Click Fees As Well As Sales With Few Clicks!

Just How Does EMProTools Work?

Step 1 - Attach Your Email Autoresponder

Login and also add your e-mail autoresponder. Takes a minutes. Functions flawlessly with one of the most prominent autoresponders Aweber, Getresponse & Mailchimp.

Step 2 - Set up EMProTools With Couple Of Clicks

Apply wise as well as sophisticated segmentation and also Automation algorithms to your projects and also checklist in just few clicks. Or else takes hours and hrs of time day-to-day to establish it up by hand.

Tip 3 - Matter The Profits

Mail your listing and see much better outcomes than ever before. Make much more benefit from exact same amount of efforts.

Why Do You Need EMProTools And Also Exactly How Does It Actually Work? (Technique Explained)

Email Marketing Pro Devices Utilising Segmentation Approach Explained

Mailing Un-openers Method Explained

Rate & Evaluation

FE - EMProTools Key

Convert your checklist right into very involved buyers and dedicated followers with our strategy. Segment your checklist into remote controls, openers and non-openers in a click. Arrange your e-mail to unopeners in few clicks as well as more ...

Features

Assistance of 3 significant platform Aweber, GetResponse Mailchimp

Automatic Notes Division

Campaigns labeling

Automatic Sending broadcasts to unopenners

Sending out followup broadcasts based on customer actions

Sending emails with appropriate e-mail addresses for numerous checklists

Gooogle Chrome internet browser expansion

Advantages

Rises your open prices.

Boosts your click-throughs.

Increases your lead conversions.

Increases your sales conversions.

Construct listing of extremely engaged, hyper-responsive clients

Update 1 - EMProTools Ultimate Edition

More advanced features to obtain the best out of your e-mail checklists. Lower your autoresponder monthly charges and preserve the high quality.

Attributes

Automatic remove duplicate clients from multiple checklists

Automatic removal not energetic customers

Automatic action not active customers to different checklists

Automatic removal unsubscribed

Download and install listing of deleted subscribers

Advantages

Listings will certainly be cleaned, organised as well as optimized at its optimum feasible efficiency

Lower your Autoresponder bill by removing unsubscribes automatically

Reuse erased customers to create targeting pixels

Update 2 - EMProTools Diamond

Smart Hyperlinks, this is just one of the coolest function. It enables you to move/copy to different lists/camp and tag clients when they click a link inside their e-mails.

Attributes

Automatic Tagging based on client opens up and clicks

Automatic action/ duplicate customers based upon the web link click

Automatic set following Tradition Comply with Up message based upon the web link click

Postponed Apply Tags, Set Next Legacy Follow Up, Move client, Copy Client

Section customers based on their interests

Advantages

Control which Legacy Follow Up Collection is supplied to customer

Control which Followup message will certainly be supplied to customer next

Mail customers based upon their interests

Update 3 - EMProTools Reseller

Reseller Legal Rights Permit so you can sell it to other online as well as offline marketing experts as well as make a bank.

Verdict

"It's A Large amount. Should I Spend Today?"

Not just are you obtaining accessibility to EMProTools for the best cost ever provided, but also You're investing totally without threat. EMProTools include a 30-day Refund Assurance Plan. When you select EMProTools, your satisfaction is assured. If you are not completely pleased with it for any reason within the initial 1 month, you're entitled to a full refund-- no question asked. You've got absolutely nothing to lose! What Are You Awaiting? Try It today and also obtain The Complying with Bonus offer Now!

[ageloire]

6 Ways Marketing Content Can Support a Customer Service Team

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question.

It's the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn't have done that yourself.

Customers will eventually stump customer service (a department sometimes known as customer success, if it's more focused on proactive goal-setting than reactive troubleshooting) with a question they ask over the phone or in a live chat window. And that's okay; it's hard to always have all the answers at the ready.

What's not okay is when this becomes a pattern -- customer success employees seeming puzzled by the same problems or questions every time their clients bring them up.

Does this sound like the situation at your company? Consider tapping your marketing department to fill those knowledge gaps.

You may have heard the term "smarketing," which describes the ideal alignment of Marketing and Sales through shared goals and direct communication. What if I told you the same alignment could benefit Marketing and Customer Success, too?

There's a critical opportunity for both Marketing and Customer Success to help each other better serve their common audience. Here are six ways Marketing can help customer success managers (CSMs) and service reps transform the client experience, and the benefit Marketing can receive in return.

6 Ways Marketing Content Can Support a Customer Service Team

1. Distilling Marketing Content Into Monthly Digests

Customer Success might already receive their company blog's newsletter, but their conversations with clients can benefit from more tailored recommendations.

A dedicated roundup email just for these employees -- offering a digest of the most product- or customer-focused material from the previous month or quarter -- can ensure the team is always tuned into the issues Marketing knows their audience is most interested in.

A good place to start? Identify the latest ebooks, how-to articles, and data sheets your website is offering for download, and highlight the key points across each piece in this recurring email. Also known as "middle-of-the-funnel" content, this type of content can be hugely helpful to a customer success team because it reinforces product and value proposition comprehension.

Putting this material in client-facing hands ensures their remarks to customers are consistent with what people are reading on your blog or website.

2. Creating a Content Library on the Intranet

An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. According to CMO Council, 40% of salespeople's time is spent looking for content that Marketing has created. Because Customer success talks to customers just as often as Sales does, it stands to reason they do the same thing.

Rather than letting your CSMs Google everything Marketing has published -- and potentially sending a dreaded "unusual traffic" signal to Google if they search too much -- repost this content as links on an intranet page created just for Sales and/or Customer Success.

Sort the relevant articles and offers by common customer queries: An article on good email subject lines, for example, might be appropriate bucketed under the topic "how customers can stay out of their own clients' spam folders."

3. Reporting on Social Media Interaction

What do social media and community managers have in common with customer success managers? They see lots of customer complaints -- but in a Twitter post or Facebook comment, rather than over the phone or in a live chat window.

And yet customer service experts at Sparkcentral suggest only 8% of marketing and customer service employees work together on social media. This is a missed opportunity.

If the internet has taught us anything, it's that people are more willing to be honest about their feelings and experiences from behind a computer screen than they are in person or over the phone. That means Marketing could be sitting on a goldmine of feedback from social media followers that the folks in customer success hasn't seen.

Want to help them serve your customers better? Open a line of communication with Customer Success to report on the latest interactions with followers of the brand's social media accounts on a regular cadence. This should include both public comments and private messages, allowing CSMs to see how Marketing talks to users and diagnoses problems their clients may not be revealing directly.

4. Joining Kickoff or Implementation Meetings

Customer success departments that also onboard new customers are sometimes thrown broad questions about the industry during initial calls.

For example, in the marketing industry, a customer might ask, "what content should I publish?" versus or in addition to, "how do I integrate my content management system (CMS) with your product?" The first question may go beyond the product issues that service reps are trained to handle.

Luckily, industry best practices are marketers' bread and butter, making them excellent wingmen during these kickoff meetings. Including just one marketing employee in this process can help keep the customer thoroughly educated in the early stages of a business relationship.

These kickoffs can take place frequently, though, and it's important to be respectful of the marketing department's time. If your marketing employees are separated by industry specialization, consider rotating them into kickoffs for clients that fit their area of expertise.

If their workload simply doesn't allow for it, having marketing's leadership staff (such as the CMO or VP of Marketing) take this responsibility may be in the best interest of the rest of the team.

5. Reporting on Chatbot Conversations

Chatbots and similar chat tools powered by artificial intelligence (AI) aren't yet ubiquitous in marketing, but for companies that have deployed AI-powered chatbots, these transcripts are invaluable to your customer service team.

(Skeptical about the AI hype? Research shows you may already be using AI and not realize it!)

Chatbot technology allows companies to talk to customers via messaging apps -- or natively as a feature of their website -- with an automated "bot" programmed to answer common questions about their services.

If your company hosts a chatbot on, say, HubSpot Conversations (get it for free here), it was likely set up to handle quick-answer queries so client-facing staff can spend time solving more complex problems for the customer. A smart move, no doubt about it.

However, this might also mean a log of some very interesting dialogue between a prospect visiting your website and a robot who speaks on the company's behalf is going unseen by employees who can learn from it.

This chatbot might be designed to lighten the load of questions normally posed to a human service rep, but don't let the automated conversations go to waste. Go a step further and examine how people are interacting with the chatbot.

People tend to lean on chatbots for open-ended, educational needs rather than technical issues, so examine your transcripts for trends in what users need the most information on when perusing your business' website.

For example, you might baffle Customer Success with how many people ask the chatbot about a third-party integration your product offers relative to how little detail your website or CSMs provide on the subject themselves. Time to create some informational middle-of-the-funnel content ...

6. Using Their Insights to Make Your Marketing Content Better

Like in Smarketing, the role of Marketing to Customer Success is a two-way street. Customer Success can offer valuable client insights right back to Marketing, which allows marketers to improve their content so it's addressing the questions Customer Success typically needs help answering for clients.

Just as marketing teams have the opportunity to distill their content into an internal email specifically for service reps (per section 1 above), Customer Success likely keeps transcripts or recordings of their conversations with clients. Consider working with your Customer Success peers on a simple report that highlights call FAQs. Who knows? The company blog or website may be neglecting your customers' most burning questions.

In addition, brainstorming sessions shouldn't always be exclusive to the Marketing team. Everyone at the business can bring valuable content suggestions to the table, and Customer Success in particular has a breadth of on-the-job experience with clients that could make for a great how-to article or video.

Don't hesitate to invite them to your next idea meeting.

Companies with the best customer experience share information across every department, and Customer Success is no exception. By keeping this department informed on what Marketing does all day, you equip them with the answers they're expected to have and offer a more stable buyer's journey to everyone the company works with.

from Marketing https://blog.hubspot.com/marketing/marketing-content-support-customer-service

[signifystudio]

A whopping 57% of salespeople report missing their quotas last year. Lackluster results are frustrating. Generate quality leads for your Florida business by updating your process. It takes skill to get through email inboxes, pop-up ad blockers, and the dreaded voice mailboxes. However, with the right marketing mix and a strong strategy in place, you’ll save time while creating a stream of potential clients.

1. NAIL DOWN YOUR IDEAL BUYER.

Don’t waste time on trying to attract the wrong people to your business. Quantity is essential when it comes to lead generation. But, if you’re not getting quality leads, then it’s a lot of moving in circles without getting results. In today’s world, it’s crucial to think beyond the age and gender of your ideal buyer.

Consider what life stage they are in and what this means to the buying process.

Use data to form detailed buyer personas.

Each member of your sales team should know who they are trying to help and what problems your product or service fixes.

2. FIND YOUR CUSTOMERS ONLINE.

With so many different platforms, your potential clients hang out in a variety of places. You need to go where your customers play, research, and interact. The best place to start is with your Google Analytics.

Head to the Acquisition tab. Once there, then you’ll find where your audience comes from, whether that’s from various social channels or referring websites. Combine this data with information on your social analytics.

By linking this data, you’ll get an unobstructed view of what time your audience interacts and what products or services they’re interested in. A vital factor to consider is which leads are converting. After all, having views and clicks doesn’t mean much if you aren’t seeing conversions.

3. USE TECHNOLOGY TO ANSWER QUESTIONS.

No one is willing to wait for someone to answer their email message. Consumers increasingly want to interact with brands across multiple platforms. Providing an incredible customer experience means knowing where you’re customers are and setting up systems to process their queries almost instantly. Automating your inbound marketing is one way to enhance the customer experience.

For example, using a chatbot on your website is one way to free up your email inbox. A chatbot, set up using conversational copy, answers common questions that potential leads have and can also connect your audience to customer service if needed.

4. CAPTURE QUALITY LEADS BEFORE THEY LEAVE YOUR WEBSITE.

Generate quality leads by targeting those about to leave your site.  You can do this using a pop-up or enlisting a SaaS service. The key is to provide an eye-catching image and precise copy that adds value to the customer experience. Convert would-be bounces to leads by personalizing their experience before they click off your website.

5. DELIVER VALUE AT EVERY TOUCHPOINT.

Potential customers are wary of advertisements and salespeople in general. Plus, they are weary from the hectic pace of life. If you want to generate quality leads from your Florida business, then give your audience value on every platform.

Make each word in your social messages work for you. Do you want to inspire or make your audience laugh? Are you offering a solution they can act on right now? If you’re only posting ads for your services, then your audience has already muted your posts.

Add value on your website with free content downloads, like helpful templates, that they can use to solve a problem today.

Include actionable tips and inspirational content to entice email readers. Stay out of the spam folder with precise subject lines.

FIND MORE LEADS FOR YOUR FLORIDA BUSINESS.

In our ever-changing environment, it’s hard to stand out. Plus, our audience is decision-fatigued yet using multiple channels (and devices) to access information. Use data to develop stronger buyer personas and find your audience online. Then devise a marketing strategy that captures leads across platforms, from using a chatbot to displaying an exit pop-up. Lastly, deliver value on all networks by giving consumers more than an advertisement.

[geeksperhour]

Zoho Mail Plugin for WordPress—sending authentic emails from your website

With the Internet Era here to stay, websites and blogs have become a must-have for any business looking to scale itself up. And when it comes to hosting these websites, WordPress is one of the top choices.

If you’re familiar with the workings of a website, you already know that email plays a big part in managing it—WordPress keeps you in the loop about activities on your site by sending notification emails. But then, are these emails always reaching you?

Maybe, maybe not. That’s why we created the Zoho Mail Plugin for WordPress—so your emails always end up exactly where you want them to.

Boost deliverability!

Increase the odds of emails from your website reaching their destination. The Zoho Mail plugin plugs the leaks in email delivery by authenticating emails through your Zoho Mail account. With emails being sent from Zoho Mail servers instead of shared servers, you can count on fast and secure delivery. Configure the Zoho Mail plugin from your WordPress dashboard and then let it do the rest.

Avoid the Spam folder!

Save your emails from falling into the dreaded Spam folder with the Zoho Mail plugin. When it comes to spam checks, the origin of the email is just as important as the content, if not more. Send your WordPress emails through our plugin and they’ll originate from your custom domain with your display name. This ensures your emails always pass the anti-spam checks with flying colors.

Make them click!

On any given day, your users receive heaps of newsletters and notification emails—and making the emails from your website stand out in this clutter can be an uphill battle. The Zoho Mail plugin makes this easy for you. The sender field will display your personal email address instead of the generic WordPress one, adding a tinge of authenticity to your communications. Route your emails through the Zoho Mail plugin, and break through the mundanity of other automated emails.

Now, what if all this was possible while still protecting your login credentials? In contrast to many others, Zoho Mail’s plugin doesn’t require you to provide your Zoho Mail username and password anywhere, and yet it still gets the job done.

If you’re not already part of the 6k+ users enjoying the perks of the Zoho Mail Plugin for WordPress, download it here and give it a shot!

Get the complete Zoho advantage: you can now use Zoho Mail along with the broad suite of products that Zoho offers by signing up for Zoho Workplace or Zoho One.

from Zoho Blog https://ift.tt/2w3DwnQ via IFTTT

[hometheatersystemreview1]

The Http://infusionsoftcertifiedconsultant.weebly.com Dreaded Junk Mail Folder And Ways To Avoid It

The http://infusionsoftcertifiedconsultant.weebly.com Dreaded Junk Mail Folder And Ways To Avoid It

A wonderful way to build success with any site you’re thinking of building or already have established is to find into email promoting. You want to have this tool available for you to use to enable you to use a variety of methods to have the success you hope to acquire one day.

Provide exclusive content in your marketing emails. Through providing those on the mailing list with information not available in your site, your potential customers are more inclined to read each message, and initiate getting excited about them. Your clients will feel special and appreciated once they receive relevant information in your emails.

Before you put someone on the email promoting list, you must have their permission. In the event you don’t get their permission, you will end up in charge of sending spam and you will see many complaints. sales and marketing crm Your email provider can even dissolve your bank account when they get wind of the you’re doing. Prevent that from happening by requesting that people sign up for your list.

You must generate one crystal-clear message for every single email that you simply send. Should your email has too much information, clients will feel annoyed, bored and even overwhelmed. Develop one key message and be sure it’s short and brief. Your potential customers is going to be happy that they’re not bombarded with too much information.

Include deals and promotions available only to recipients of your respective emails. This sort of e-mail marketing provides readers with value for participation, plus it provides them with encouragement to refer their friends. You should look at making a referral program for your customers so that they can purchase an additional advantage for forwarding their emails to friends.

Always get customer permission best info before you start contacting via marketing via email. People will regard suspicious emails as potential spam and ignore or delete these emails. Sending emails to those who have not given you permission to accomplish this might also violate the policies of your ISP.

Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of your newsletter using a link to the net version. This keeps your emails simple enough to avoid them from being diverted to the spam folder along with encouraging your potential customers to check out your site.

Using every piece of information that you simply learned you can now start marketing through email and practice it in ways that will help you become successful. Just make certain you are usually applying yourself, when you stay positive and apply yourself then you certainly naturally gain success with something such as email marketing.

from Home Theater System Review http://home-theater-system-review.com/the-http-infusionsoftcertifiedconsultant-weebly-com-dreaded-junk-mail-folder-and-ways-to-avoid-it/

[joshuadamiencordle-blog]

Joshua Damien Cordle  Hot Email Marketing Tricks You Should Know

Joshua Damien Cordle Top service provider.  Email marketing is a powerful tool in today's tech oriented, internet-based world. It can be used to interact with a customer base to increase profits, as well as gain new customers. As powerful as the tool is, it can be easily misused. There is a very thin line between email marketing and spam. Luckily, the following article will help you use email marketing without spamming unnecessarily.

Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.

Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together.

Try following up with a product review when sending a follow-up email to your clients. You could insert a link onto your email that informs them to enroll by clicking on this link. The ending P.S. on the message could urge them to take advantage of this opportunity that you are providing them.

Joshua Damien Cordle Expert tips provider. To make your emails look as professional as possible, invest a little thought in their design. Use a consistent layout, color scheme, and logo with all of your messages. This gives your subscribers the impression that they are hearing from a trustworthy, authoritative source. They will pay more attention and give your content more credence this way.

Have a strong call to action in your email marketing campaign and position it to be seen. You shouldn't make it difficult for your email readers to know exactly what you want from them. If it's too hard to figure out, then your email will most likely be quickly deleted. Instead, offer a clear call to action and deliver it in a way that can't be missed.

When developing an email marketing campaign, you must make your material look professional. If it does not look professional, customers will pass over it without paying any attention at all. There are plenty of scams and junk emails going around, and your legitimate marketing campaign must stand out as something they want to look further into.

Tell a story with your email marketing campaign. You must think about how to grab the readers' attention. How better to grab their attention than to tell a story that involves success in your business niche. This gets them intrigued, and it gives you an opportunity to get new customers.

Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business's branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.

Joshua Damien Cordle Proficient tips provider. Test your email messages with different platforms before sending them out. Once you create a template that looks perfect from where you are, try it on a variety of browsers, operating systems and email clients. Your message may look great when viewed through your Gmail account, but it might not look so hot to a Mac user using their ISP provided email client.

Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This helps the receivers of your email feel comfortable with the content and makes them more likely to open it.

Be sure to ask permission to be able to send information to someone's email. When asking, be sure to offer something in return. Turn it into something that your customers will look forward to checking instead of dreading it. This will keep your emails from looking and feeling like spam.

Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending "A" to half of a small test group and "B" to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.

Use auto responding messages to your advantage in your email marketing campaign. These can help you stay in touch with your recipients. They can be effective if your subscribers sign up for emails about various things you offer. You can tailor these to correspond with the information they signed up for. It also allows you an easier way to stay in touch.

Solicit feedback in your emails. Ask a thought-provoking question and ask your readers to respond. This will engage those on your list, and they will feel like they are having a more personal experience than they otherwise would. You will also glean valuable feedback that you can use to adjust your emails if needed.

Joshua Damien Cordle Skilled tips provider. Use your email marketing campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.

Pay attention to the words and phrases that get the most attention in your industry. This means knowing who your audience is and what they're looking for. Consumer products sell best when advertised through words such as "new", while informational products sell better when combined with words like "advice". Always be sure you know what your audience is looking for and word your copy accordingly.

Joshua Damien Cordle Proficient tips provider. As stated before, in a world dominated by the internet, email marketing is a powerful tool. Though it can be used for good purposes, such as interacting with potential and current customers, it can be misused as well, taking on the form of spam. When you use email marketing, keep this article in mind and your messages won't end up in your recipient's spam folder.

[psychotherapyconsultants]

16 Ways to Make Your Workday More Productive

It can be easy to get comfortable at your job and start slacking off. But in order to succeed at your job and move forward in your career, you need to push past that and continue to be productive. Here are some tips to lead you on your path to domination!

Identify distractions and remove them.  If you have one coworker that won’t stop talking, put headphones on and zone out. If there’s a clock that ticks and drives you mad, take out the batteries or move it. If your brain is focused on something else, you won’t accomplish your task.

Get in the zone.  Set yourself up for success. Before you start each task, make sure that you go to the bathroom, refill your water, have your playlist going, and are ready to rock!

Make lists.  Keep lists for everything. To do lists, goal lists, plans, etc. This will help you organize your thoughts and keep the thoughts out of your head while you are trying to accomplish something else.

Create measurable goals.  Give yourself a certain item to finish by a certain time. Don’t make a broad list of goals with no plans to achieve each step to that goal.

Stick to a schedule.  If you have a plan at a certain time, stick to it. If you let yourself get behind, the entire rest of the day will be off schedule.

Teamwork.  If you are stuck on an idea or unsure of how to accomplish something. Try asking your coworker or friend what they would do. They might have some great advice that gets your task done more efficiently.

Take breaks.  Do one hour of hard work and then take a 10 minute break. Step completely away from the project and the area to clear your mind.

Do your most daunting tasks first.  If there is something that you are dreading, start your day with it. That way you can feel accomplished when it is done and you avoid having it on your mind for the rest of the day.

Say “No”.  If you are too busy, don’t take on the task that your boss asks you to last minute and finish in an hour. Be honest and say that is not enough of a warning to get the project done. On the other hand, if you can make time for it, you boss will probably really appreciate it!

Stop multitasking.  Start one project and finish it before moving on to the next. If you switch between 3 projects at once, you lose your spot in each one and spend a lot of time remembering what you already learned.

Make notes of things that pop into your head during work.  If you get a random thought about the watermelon you need to cut for your weekend plans, right it down. That is taking up space in your brain that could be used toward your task at hand. Trying to remember it all day will only distract you.

Clear the clutter.  Don’t leave too much clutter on your desk or in the room even. If something can be thrown away or filed, do it! This means digitally too. Trash all of your spam emails and keep your documents in folders to stay organized.

Make an inspiring environment.  Decorate your space with things that inspire you. Essential oils, candles, and lighting also can brighten your mood.

Only schedule useful meetings.  Meetings are great time savers if they are productive. But come in the meeting with an agenda and stick to it. If other problems arise, that calls for another meeting.

Get more sleep.  Sleep is the key to making your brain function properly. With enough sleep, good eats, and lots of water, you will be at optimal brain power in no time!

Zone out negativity.  Don’t allow negativity near you. If someone comes to you looking to vent in the workplace, be honest and say that you don’t feel comfortable talking about that subject. Or if you are not confrontational, just simply listen, but do not feed into the problem. Chances are that they won’t choose you to complain to again.

If you feel like you have tried everything, but can’t seem to stay focused on any tasks, it might be time to ask for help. 

from World of Psychology https://psychcentral.com/blog/archives/2017/06/20/how-to-make-your-workday-more-productive/