#start your own digital marketing agency

[genericpuff]

no stop this article is too funny

this is from 2020 and while it talks about webtoons in general as a platform and medium, there's an excerpt from Rachel that's ironically and hilariously telling on herself when it comes to her priorities as a creator and how her work has aged incredibly poorly in the past 4 years:

She may as well just be saying, "I like Webtoon because they don't have any quality control" and "the trad publishing market had standards that I couldn't live up to, so instead of actually trying to live up to them, I went with a platform that has zero standards and was willing to make me into the standard regardless of my own qualifications and lack thereof."

Like y'all, take this as advice from someone who's had their fair share of rejection letters... the print industry dumping your unsolicited portfolio in the bin isn't gatekeeping, it's the nature of the business. The way Rachel describes it here - albeit I'm sure it's simplified for the sake of being an interview answer, but still - makes it sound like she was just expecting to walk right into the trad publishing market without an agent, without a completed manuscript or pitch, without any professional representation, and just slam her portfolio of mid-2000's art on the desk expecting them to hire her on the spot.

Don't get me wrong, there are a lot of barriers that prevent people from getting into the trad market, hurdles that can often be outright unfair (lacking the funds, lacking the connections, etc.) but... there's also a reason many of those barriers are there in practice.

First of all, fun fact: the reason why many publishers don't take unsolicited manuscripts isn't just to help them filter out the spam and low-effort submissions and prevent an overload of submissions (because if they took submissions from anyone and everyone, the overviewing system would break entirely), but it's also for legal purposes so that they don't get sued. Because if Joe Chucklefuck sends in an unsolicited manuscript that just so happens to include a plot point about the multiverse, and then a new book series or movie comes out that is about the multiverse, Joe Chucklefuck might get the sense they're being stolen from and attempt to sue them for plagiarism. This is why it's stressed so much by publishers that any unsolicited manuscripts will not just go unread, but will be thrown straight into the bin.

But second, many publishers simply don't want to take the financial risks on random start-up creators whose only experience is running their own personal projects on Tumblr, much less personal projects like Rachel's, half of which are fetish-content and all of which are unfinished. Of course they weren't gonna take Rachel seriously back then, she hadn't done anything to build up her presence in the industry.

In that sense, yes, self-publishing or pursuing a platform gig like Webtoons probably was Rachel's next best option which would be perfectly acceptable on its own, but it's just so, so telling that she thinks it's a "perk" for Webtoons to lack so much in the way of quality control, and we would ironically see the glaring evidence of that "perk" 3-4 years later in LO's final season when every single element of it as a "professional" piece of work turned to shit. It's no wonder she liked Webtoons in 2020 for letting her do anything she wanted, because what she wanted absolutely would not fly with an actual editor and publishing agency that cared about putting out a polished piece of work. The only way she was able to get "in" with a professional publisher was through Del Rey after Webtoons brokered a deal for her to have LO put into print, and even that level of prestige can't hide the fact that LO sucks ass in print. It's almost like under normal circumstances and without Webtoons carrying her on their shoulders above every other creator on the platform - many of whom actually do have experience in both tradpub and self-publishing - Del Rey wouldn't have paid her any attention. Without Webtoons, no one would take her seriously because she doesn't take what she does seriously, and it shows in her priorities as a creator who simply wants to just do whatever she wants without any sort of reasonable oversight like research or editing which are, again, necessary expectations within the tradpub industry, because it's not just about being a free-thinking self-expressive artist anymore in that industry - it's a business.

Of course, Rachel is probably now laughing from her soapbox over the fact that she now technically helps run an imprint, so haha "poo on the meanie trad market", but considering that imprint has still not launched and has been put on the same "coming soon" track that the LO television show has been on for the past 4+ years on a loop, I'm not holding my breath that it's actually going to amount to anything substantial.

(gotta love how they asked if Rachel was gonna create any more stories and her answer was RSP, which will help other creators bring their stories to life. so at best she didn't answer the question which is nothing new for her, at worst she gave away the fact that she's gonna be acting as some kind of producer who will be given all the credit and praise for other creator's works and efforts lmao no thankssss)

And god knows what the quality control of this imprint is gonna be like if Rachel's attitude toward the trad market overall is, "Nooo they won't let me do what I wantttt :((((" when she admittedly never even broke into the trad market to begin with and had zero experience working within that industry prior to LO.

And even then, Webtoons still doesn't give her as much freedom of choice as she claims to have. I mean ffs, this is the same person whose moderators stated that the Swarovski crystal dress from the finale was done as a "fuck you" to Webtoons for not letting her draw Persephone nude all the time.

She's obviously still being prevented from doing what she wants to do, when a lot of what she wants to do is better off not passing the vibe check and making it into the comic.

Quality control exists for a reason, Rachel. And "letting you do what you want" isn't necessarily a "flex" that Webtoons can claim over trad publishing when that "flex" is forgoing the traditional barriers that would usually prevent someone like you from failing upwards into manufactured fame the way that you have.

And that's my big bag of cents on that.

[akihabaradivision]

Nikki's Thoughts on Obihiro Division

Hisoka Tetsumasu

"Hisoka Tetsumasu, the leader of Veiled Vanguard? Yeah, I've done my homework on him. The guy’s past is like an open book if you know where to look. Black market dealings, illegal Hypnosis Mics, his old group, ENAN—pretty heavy stuff. But do I care? Not really. People have their secrets, their dirty laundry. Doesn't mean I have to get my hands dirty with it. As long as he stays out of my way and doesn't drag me into his mess, we're good. I'm more interested in the tech behind those Hypnosis Mics than the guy who peddled them. Now, that's a puzzle worth solving."

"Let's just say I keep tabs on people like Hisoka because it's smart to know the players on the board. Knowledge is power, after all. But getting emotionally invested? That's not my style. I've got bigger fish to fry, like making sure my skills stay sharp and my name stays clear of any drama. So, Hisoka can keep his horses and his ranch. I'll stick to the digital world—it's much cleaner there."

Daiki Kamiyama

"Daiki? The guy's got a hero complex the size of Tokyo Tower. Running around at night in a costume, thinking he's saving the world—one cat stuck in a tree at a time. It's kind of cute, in a 'little kid with a cape' kind of way. I guess it makes sense he and Criss would hit it off; they're both into that whole ‘adventure in the dark’ scene."

"As for his family name, Kamiyama, sure, it's got weight. Their hotels are everywhere, and that kind of money and influence can open doors that are closed to most. But I'm not about to start fangirling over some rich kid playing vigilante. If he can actually make a difference, more power to him. Until then, he's just another character in the city's nightlife. And as long as he doesn’t try to 'save' me from my late-night coding sessions, we won’t have a problem."

Jack Verrill

"And lastly, the butler. He’s a bit of an enigma. He's got this air about him that says there's more to his story. Do I think he's working for another agency? Wouldn’t surprise me. People like him, they're always playing a deeper game. But is it my business to tell Daiki about it? Ha, no way. I've got my own stuff to deal with, and unless it affects me directly, I'm staying out of it."

"The way this guy gathers intel, though, I've got to admit, it's kind of impressive. It's like he’s got eyes and ears everywhere. It's not annoying. Not really. More like… intriguing. It's not every day you meet someone who can play the game at that level. Makes me curious about what he's really after. But as long as he doesn't try to snoop into my business, we won't have any issues."

Veiled Vanguard

"These guys are just another team in the mix as far as I'm concerned. Sure, they've got their secrets—Hisoka with his shady past, Daiki playing hero, and Jack… well, who knows what he's really up to. But when it comes down to it, they're competitors like the rest of us. Will they go far in the D.R.B.? Maybe. Secrets have a way of either holding you back or pushing you forward, depending on how you use them."

"Honestly, I'm not losing any sleep over them. We all have our baggage, our hidden agendas. It's part of the game. What matters is how you play your hand when the spotlight's on you. So, let's see what Obihiro Division brings to the stage."

[repguardians]

How to Wisely Choose a Digital Marketing Agency: A Step-by-Step Approach

In today's digitally driven world, the importance of a robust online presence cannot be overstated. Businesses of all sizes are increasingly turning to digital marketing agencies to enhance their online visibility, reach their target audience, and achieve their marketing goals. However, choosing the right digital marketing agency can be a daunting task. With so many options available, how do you ensure you select the best partner for your business? Here’s a step-by-step guide to help you make an informed decision.

Step 1: Define Your Goals and Budget

Before you start your search for a digital marketing agency, it's crucial to clearly define your marketing goals. Are you looking to increase website traffic, generate leads, improve your social media presence, or enhance your overall brand visibility? Understanding your objectives will help you identify an agency that specializes in the services you need.

Simultaneously, establish a budget for your digital marketing efforts. Knowing how much you can afford to spend will help you narrow down your options and prevent you from wasting time on agencies that are beyond your financial reach.

Step 2: Research and Shortlist Agencies

Once you have a clear understanding of your goals and budget, begin your research. Look for agencies that have a strong online presence themselves—after all, if they can’t market their own business effectively, how can you trust them with yours?

Consider the following factors when shortlisting agencies:

Expertise and Services: Ensure the agency offers the specific services you need, such as SEO, PPC, content marketing, social media management, email marketing, etc.

Industry Experience: Agencies with experience in your industry are more likely to understand your unique challenges and opportunities.

Reputation: Read reviews, testimonials, and case studies. An agency with positive feedback from clients is a good indicator of reliability and effectiveness.

Portfolio: Review their past work to gauge their creativity, quality, and success in executing campaigns similar to what you envision.

Step 3: Evaluate Their Website and Online Presence

An agency’s website is a reflection of their capabilities. Evaluate their website for user experience, design quality, content, and overall professionalism. A well-maintained blog and active social media profiles are signs that the agency practices what it preaches.

Step 4: Schedule Consultations

Narrow down your list to a few top contenders and schedule consultations with each. This step is crucial for assessing their compatibility with your business. During these consultations, consider the following:

Communication: Are they responsive, clear, and transparent in their communication?

Understanding of Your Needs: Do they take the time to understand your business, industry, and goals?

Strategy: Ask about their proposed strategies for achieving your objectives. A good agency should provide a tailored approach rather than a one-size-fits-all solution.

Team: Inquire about the team that will be handling your account. The agency should have skilled professionals with expertise in various aspects of digital marketing.

Step 5: Check References and Case Studies

Before making your final decision, ask the agency for references from past or current clients. Speaking directly with these clients can provide valuable insights into the agency’s reliability, effectiveness, and customer service.

Review detailed case studies to understand how the agency has helped other businesses achieve their goals. Pay attention to the metrics and results they highlight—this will give you an idea of their ability to deliver tangible outcomes.

Step 6: Understand Their Reporting and Transparency

Effective communication and transparency are key to a successful partnership. Ensure the agency provides regular updates and detailed reports on the performance of your campaigns. Understand how they measure success and what metrics they use to track progress.

Step 7: Consider Long-Term Partnership Potential

Digital marketing is not a one-time effort but an ongoing process. Consider the agency’s potential as a long-term partner. Assess their ability to scale and adapt as your business grows and your marketing needs evolve.

Choosing the right digital marketing agency requires careful consideration and due diligence. By defining your goals, researching thoroughly, evaluating their capabilities, and understanding their approach, you can find a partner that aligns with your business objectives and helps you navigate the complex digital landscape effectively. Remember, the right agency can be a powerful catalyst for your business’s online success.

[pollen]

Just because you've mentioned it a couple of times and I'm curious, can you talk about your career a bit? You've mentioned marketing, but did you major in 'marketing' or was it something more specific? Is what you do similar to graphic design? Just asking because I am graduating this upcoming year and am very scared career wise

yeah of course! it's long but bear with me.

i'm primarily an editor who wound up in marketing. and really it all started with what i did during undergrad. i double majored and have both an english degree and a sociology degree. i think the history minor i did is attached to my english degree.

during undergrad, i worked as a writing mentor and taught first-year composition while working closely with students to workshop their writing. i was also a teaching assistant in upper-division sociology classes about technology and healthcare. and i earned certificates in front-end web development from my university.

i was looking for editing roles and wound up interviewing for a few different positions out of college: namely a proposal coordination role at a transportation technology company, a technical editor role at a very large tech education company, and a content specialist role at a digital marketing, advertising, and PR agency in the healthcare space.

i was offered the position at the marketing agency. and that's how i ended up in marketing! i started out writing copy, developing brand voice and identity, proofreading all materials, and doing brand guardianship and management for a fortune 500 client. then i was transferred to an account management role for that fortune 500 client, which was a lot of project management mostly, as an account coordinator.

accounts was so fun at that agency. it was a lot of strategy and i loved how busy and visible the role was. i still did a lot of work with content at this point and was the primary point of contact for any fires that needed to be put out.

i got promoted to a jr account executive role and gained two accounts to manage at that point. i was too busy with my own accounts to do work for most others, so i stopped working on agency-wide content directly, but i was working on it heavily behind the scenes. i developed content operations to improve overall content quality and establish a content department, and i was managing the content developed by other editors and writers on staff, still hopping in to save content on any of the other accounts when they needed a heavy-hitter.

then i got laid off! and now i'm a freelance editor because all of the work i did was for private clients so i can't use it in a marketing portfolio, so finding work is a bit of a grind. and i have nooooo idea if this is actually what i want to do forever. i can see myself going back to school to pivot into a different field because marketing is very unpredictable and i don't really know if i want to be at a desk all day.

so i'm also feeling a bit iffy career-wise at the moment. if you ever want to talk, or to work on some pieces for your portfolio (i can write the copy!) please feel free to message me!

i wish you so much luck and love!!!

[amisha064]

How to Make Money Using Digital Marketing in 2024?

Introduction:

In today's fast-paced world, digital marketing has emerged as a game-changer, offering countless opportunities to individuals and businesses alike. With the ever-growing online landscape, 2024 holds incredible potential for those looking to harness the power of digital marketing to generate income and create a promising future. In this blog post, we'll explore how you can make money using digital marketing in 2024 and how Seven Boats Academy can help you embark on this exciting journey.

The Digital Marketing Landscape in 2024:

As we step into 2024, the digital marketing landscape is more dynamic and expansive than ever before. Here are some key trends and opportunities to keep in mind:

E-commerce Boom: The growth of online shopping continues to skyrocket. Learn how to optimize e-commerce websites, create compelling product listings, and use digital marketing techniques to drive sales for businesses.

Content Reigns Supreme: High-quality, engaging content is the cornerstone of digital marketing. Master content creation, SEO, and content marketing to attract and retain an online audience.

Social Media Dominance: Social media platforms remain central to digital marketing strategies. Discover the art of social media advertising, influencer collaborations, and community building to reach a global audience.

Data-Driven Decision Making: Data analytics and insights drive successful digital campaigns. Learn how to interpret data, make informed decisions, and optimize your marketing efforts for maximum returns.

Mobile Marketing: As mobile device usage continues to grow, understanding mobile marketing strategies is crucial. Ensure your digital marketing efforts are mobile-friendly and accessible.

How to Make Money Using Digital Marketing in 2024:

Now, let's delve into some actionable steps to start making money through digital marketing in 2024:

Education and Training: To succeed in the digital marketing landscape, it's essential to acquire the right skills and knowledge. Consider enrolling in courses like those offered at Seven Boats Academy. Their comprehensive programs cover various aspects of digital marketing and provide you with the expertise you need to excel.

Specialize: Digital marketing encompasses various niches, including SEO, content marketing, social media, and more. Identify your passion and strengths, then specialize in a specific area to stand out in the industry.

Build an Online Presence: Establish a strong online presence through your website and social media profiles. This not only showcases your skills but also serves as a portfolio for potential clients or employers.

Networking: Connect with professionals in the digital marketing field through networking events, social media, and industry forums. Building a network can open up opportunities for collaboration and career growth.

Freelancing and Consulting: Many businesses are looking to outsource their digital marketing needs. Consider freelancing or offering consulting services to help businesses grow their online presence.

Start Your Own Digital Marketing Agency: If you're ambitious and experienced, consider starting your own digital marketing agency. This allows you to take on clients and build a sustainable income stream.

Conclusion:

The world of digital marketing is full of opportunities waiting to be seized in 2024 and beyond. Whether you're looking to make extra income, launch a new career, or start your own agency, the key is to invest in education, specialize in your area of interest, and continuously adapt to the evolving digital landscape.

Ready to embark on your journey towards financial success through digital marketing in 2024? Look no further! Seven Boats Academy, recognized as the top digital marketing institute in India, offers an array of cutting-edge courses that will equip you with the skills and knowledge needed to thrive in the digital marketing landscape. Whether you're a beginner looking to kickstart your career or a seasoned professional aiming to stay ahead of the game, Seven Boats Academy has tailored programs designed just for you. Don't miss out on this golden opportunity to learn from industry experts and be part of a vibrant community of digital marketing enthusiasts. Take the first step towards a brighter future by checking out Seven Boats Academy today!

[reviewdigitalproducts]

A.I Pilot Review: The Ultimate Tool for Content Creation and Business Automation

Introduction

In today's digital world, efficient content creation and automation are key to success. A.I Pilot is a revolutionary tool designed to streamline these processes, offering a wide range of AI-powered features that cater to various business needs.

Versatile Content Generation

Easy Design Creation

A.I Pilot makes it simple to create professional designs, including:

Social Media Designs

Logos

Icons

Facebook Covers

Instagram Posts

Flyers

Printables

Comprehensive Content Creation

A.I Pilot can generate various types of content quickly and efficiently, such as:

Sales Pages

Ads

Emails

Articles

Video Descriptions

Titles

Business Plans

Research Papers

Key Features and Benefits

AI Image Tools

A.I Pilot's AI image tools enhance your visual content creation, including:

AI Image to Video Creator: Convert images to videos.

AI Speech to Text/Transcriber: Transcribe audio to text.

AI eBook to Flipbook Creator: Turn eBooks into interactive flipbooks.

AI Interaction

Enhance interactivity with:

AI Voiceover/Audiobook: Create professional voiceovers and audiobooks.

Custom AI Chatbots Builder: Develop tailored chatbots.

AI Assistant Bots in 50+ Niches: Deploy assistant bots for various industries.

Why Choose A.I Pilot?

Easy Deployment: Deploy AI expert-bots with a click.

Single Keyword Solutions: Generate funnels, websites, and more with one keyword.

85+ AI Features: Extensive features for all business needs.

No Setup Required: Simple, user-friendly setup.

Monetize AI Solutions: Create and sell your own version.

Unlimited Usage: No limits on features or usage.

AI-Powered Traffic: Attract hundreds of customers.

Simple Setup and High Uptime: 99.99% uptime and setup in 2 minutes.

Risk-Free Guarantee: 30-day money-back guarantee.

Zero Upfront Cost: Accessible for all businesses.

Perfect for Various Professionals

A.I Pilot is ideal for:

Affiliate Marketers

CPA Marketers

Blog Owners

Product Creators

eCom Store Owners

Local Business Owners

Agency Owners

Conclusion

A.I Pilot is a comprehensive tool that simplifies content creation and business automation. With its extensive suite of AI-powered features, it offers a versatile and powerful solution for professionals across various industries. For more information and to start using A.I Pilot, visit A.I Pilot

Click to visit offical website

[imfullysatisfied]

Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

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About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management

[too-y0ung-to-careee]

How to run your digital agency from anywhere in the world

Imagine if you could merge work and pleasure, spending your afternoons basking in the sunshine or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings stress-free. 

Well, imagine no longer.

In this article, I’ll share tips from 10+ years of experience in doing just that. My mission is to illustrate that such a lifestyle isn’t merely a far-fetched dream but an attainable reality, one that can be tailored to suit you. 

Whether that means sneaking in an extra holiday each year, spending a few months traveling Asia, or even relocating to a different country, it’s all possible.

For the last 16 years, I have owned and run a small digital marketing agency. During that time, I have traveled extensively, rarely took time off from work completely (don’t judge – I love it that way!), made the permanent move to Spain and managed a pretty successful business worldwide. 

Learn how to run your business from anywhere in the world. The secret is how you manage your workspace, time, boundaries, team and technology.

1. Plan your workspace

To make your travel and work arrangements smoother, start by researching the availability of internet services and power reliability in the country you’re visiting. Knowing the circumstances upfront will help you plan better.

If you intend to work from your accommodation, designate a specific space as your dedicated desk. Avoid makeshift setups on furniture or using the kitchen counter, as these can become problematic. Packing and unpacking your desk each time you need to use the dining table is also inconvenient.

Consider a co-working space, but check their operating hours to ensure they align with your work schedule. Conduct thorough research before your trip to make informed decisions.

2. Manage your time 

Optimize your productivity by leveraging different time zones. If you can work while your clients sleep, you’ll accomplish more. Consider adopting the “5 a.m. club” mindset. 

Create a schedule that combines overlapping working hours with dedicated uninterrupted time for deep work or batched tasks. This allows for focused work without distractions while still having time for meetings, calls, and team communication.

Maintain discipline to step away from work and enjoy your surroundings. The goal is to work fewer hours overall, so maximizing your efficiency is crucial. 

Utilize techniques like task batching and time blocking to stay focused and avoid task-switching. 

Pre-complete and schedule tasks like social media posting, blogging, and email newsletters if your travels are short-term.

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3. Set your boundaries

When traveling with family or in a distracting environment, noise-canceling headphones are essential. Playing music while you work can help block distractions and signal that you shouldn't be interrupted. 

Communicate clearly with your travel companions that during work hours, you're focused and interruptions should be limited to emergencies. Likewise, when you're not working, dedicate your time fully to them. Strict adherence to these boundaries is vital.

Establish boundaries with your clients as well. As long as you can communicate and deliver work, most clients won't mind your physical location.

Consider adding a note to your email signature before traveling, informing recipients that your working hours may vary and you may not respond immediately. 

Alternatively, specify specific times for email responses. Stick to the schedule consistently. This allows clients and colleagues to adapt to your communication patterns in advance, allowing you to address any issues before your trip.

4. Empower your team to take the reins

You'll be pleasantly surprised by how much your team can handle without your constant input. It may be challenging for business owners to let go completely, but you and your team will adapt to your absence during an extended period away. 

This allows you to focus on essential tasks that require your attention while empowering your team to take on more responsibility without constant approval-seeking.

Maintaining open communication channels is crucial for remote work. Schedule regular team meetings – at least twice a week – to discuss work-related matters concisely and bond with your team. 

Despite not having informal chats, showing genuine interest in your team members fosters honest and open relationships.

Encourage the team to have discussions without your involvement for minor day-to-day issues. If you don't have a team, consider hiring a freelancer to handle basic administrative tasks and manage client communications while traveling. 

Clearly define their responsibilities, create standard operating procedures (SOPs) in advance, and bring them in at least two weeks before your departure. 

Even if they work only a few hours daily, having someone there can greatly ease your mental load. You might even find it difficult to let them go once you return.

5. Choose the right tech

For most travel situations, pack essentials like your laptop, noise-canceling headphones (highly recommended!), adapters, mobile phones, and chargers.

If you anticipate limited WiFi access, consider bringing a universal WiFi dongle. In case you can't connect online, don't panic. Things will likely run smoothly without you, and you'll regain connectivity soon.

Ensure your files are stored in the cloud rather than solely on your laptop to avoid potential stress from loss, damage, or theft.

Keep a paper copy of important phone numbers, your passport, visas, ID cards, and travel insurance. Use a waterproof folder and separate them from your laptop and phone whenever possible.

Additionally, store copies of important documents on your phone, password-protected for security.

Don't forget to pack spare chargers and adapters for your tech, as they can break unexpectedly during travel.

Make the most out of your experience

The main goal is to enjoy the country you're visiting, as that's the reason for your travel. Immerse yourself in the culture, try local cuisine, and explore and interact with locals. Working abroad for three months but seeing little beyond a hotel room would be unfortunate.

Consider starting work early and finishing at lunchtime to have the rest of the day for leisure. This provides an uninterrupted time when clients and team members are typically unavailable. Feeling confident that everything can wait until the next day contributes to a more relaxed mindset.

Designate a team member to contact you only for important matters, such as a significant drop in a client's website traffic. Knowing they will reach out only for urgent issues allows you to leave your temporary office.

To stay present in the moment, consider using a cheaper phone while out exploring and leaving your work phone at your accommodation. It may take some adjustment, but it helps prevent constant email refreshing and allows you to engage in your activities fully. Choose the approach that suits your personality best.

If taking an extended trip makes you nervous, start with shorter school holidays and gradually extend them until you feel comfortable being away for longer periods.

Lastly, try not to worry about your clients' perceptions. As someone who lives abroad, most of my client interactions occur remotely. Clients have become accustomed to it and sometimes even envy the lifestyle.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Claire Taylor co-founded her Digital Marketing Agency, TU Marketing, in 2007. What sets Claire apart is her holistic and flexible approach and she has helped countless clients achieve online growth and success in what is often a crowded and competitive space. Claire loves business but also love to spend time travelling and challenging herself physically and mentally. From running ultra-marathons, racing against horses in Wales, through to trekking across Peru. You’ll often find her out in the countryside running or hiking with her dog Darcy and day dreaming about her next adventure.

Read more here https://sites.google.com/view/gorilladigitalseo/services/paid-ads-optimization

[desudesukawaiimemes]

How to run your digital agency from anywhere in the world

Imagine if you could merge work and pleasure, spending your afternoons basking in the sunshine or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings stress-free. 

Well, imagine no longer.

In this article, I’ll share tips from 10+ years of experience in doing just that. My mission is to illustrate that such a lifestyle isn’t merely a far-fetched dream but an attainable reality, one that can be tailored to suit you. 

Whether that means sneaking in an extra holiday each year, spending a few months traveling Asia, or even relocating to a different country, it’s all possible.

For the last 16 years, I have owned and run a small digital marketing agency. During that time, I have traveled extensively, rarely took time off from work completely (don’t judge – I love it that way!), made the permanent move to Spain and managed a pretty successful business worldwide. 

Learn how to run your business from anywhere in the world. The secret is how you manage your workspace, time, boundaries, team and technology.

1. Plan your workspace

To make your travel and work arrangements smoother, start by researching the availability of internet services and power reliability in the country you’re visiting. Knowing the circumstances upfront will help you plan better.

If you intend to work from your accommodation, designate a specific space as your dedicated desk. Avoid makeshift setups on furniture or using the kitchen counter, as these can become problematic. Packing and unpacking your desk each time you need to use the dining table is also inconvenient.

Consider a co-working space, but check their operating hours to ensure they align with your work schedule. Conduct thorough research before your trip to make informed decisions.

2. Manage your time 

Optimize your productivity by leveraging different time zones. If you can work while your clients sleep, you’ll accomplish more. Consider adopting the “5 a.m. club” mindset. 

Create a schedule that combines overlapping working hours with dedicated uninterrupted time for deep work or batched tasks. This allows for focused work without distractions while still having time for meetings, calls, and team communication.

Maintain discipline to step away from work and enjoy your surroundings. The goal is to work fewer hours overall, so maximizing your efficiency is crucial. 

Utilize techniques like task batching and time blocking to stay focused and avoid task-switching. 

Pre-complete and schedule tasks like social media posting, blogging, and email newsletters if your travels are short-term.

Get the daily newsletter search marketers rely on.

3. Set your boundaries

When traveling with family or in a distracting environment, noise-canceling headphones are essential. Playing music while you work can help block distractions and signal that you shouldn't be interrupted. 

Communicate clearly with your travel companions that during work hours, you're focused and interruptions should be limited to emergencies. Likewise, when you're not working, dedicate your time fully to them. Strict adherence to these boundaries is vital.

Establish boundaries with your clients as well. As long as you can communicate and deliver work, most clients won't mind your physical location.

Consider adding a note to your email signature before traveling, informing recipients that your working hours may vary and you may not respond immediately. 

Alternatively, specify specific times for email responses. Stick to the schedule consistently. This allows clients and colleagues to adapt to your communication patterns in advance, allowing you to address any issues before your trip.

4. Empower your team to take the reins

You'll be pleasantly surprised by how much your team can handle without your constant input. It may be challenging for business owners to let go completely, but you and your team will adapt to your absence during an extended period away. 

This allows you to focus on essential tasks that require your attention while empowering your team to take on more responsibility without constant approval-seeking.

Maintaining open communication channels is crucial for remote work. Schedule regular team meetings – at least twice a week – to discuss work-related matters concisely and bond with your team. 

Despite not having informal chats, showing genuine interest in your team members fosters honest and open relationships.

Encourage the team to have discussions without your involvement for minor day-to-day issues. If you don't have a team, consider hiring a freelancer to handle basic administrative tasks and manage client communications while traveling. 

Clearly define their responsibilities, create standard operating procedures (SOPs) in advance, and bring them in at least two weeks before your departure. 

Even if they work only a few hours daily, having someone there can greatly ease your mental load. You might even find it difficult to let them go once you return.

5. Choose the right tech

For most travel situations, pack essentials like your laptop, noise-canceling headphones (highly recommended!), adapters, mobile phones, and chargers.

If you anticipate limited WiFi access, consider bringing a universal WiFi dongle. In case you can't connect online, don't panic. Things will likely run smoothly without you, and you'll regain connectivity soon.

Ensure your files are stored in the cloud rather than solely on your laptop to avoid potential stress from loss, damage, or theft.

Keep a paper copy of important phone numbers, your passport, visas, ID cards, and travel insurance. Use a waterproof folder and separate them from your laptop and phone whenever possible.

Additionally, store copies of important documents on your phone, password-protected for security.

Don't forget to pack spare chargers and adapters for your tech, as they can break unexpectedly during travel.

Make the most out of your experience

The main goal is to enjoy the country you're visiting, as that's the reason for your travel. Immerse yourself in the culture, try local cuisine, and explore and interact with locals. Working abroad for three months but seeing little beyond a hotel room would be unfortunate.

Consider starting work early and finishing at lunchtime to have the rest of the day for leisure. This provides an uninterrupted time when clients and team members are typically unavailable. Feeling confident that everything can wait until the next day contributes to a more relaxed mindset.

Designate a team member to contact you only for important matters, such as a significant drop in a client's website traffic. Knowing they will reach out only for urgent issues allows you to leave your temporary office.

To stay present in the moment, consider using a cheaper phone while out exploring and leaving your work phone at your accommodation. It may take some adjustment, but it helps prevent constant email refreshing and allows you to engage in your activities fully. Choose the approach that suits your personality best.

If taking an extended trip makes you nervous, start with shorter school holidays and gradually extend them until you feel comfortable being away for longer periods.

Lastly, try not to worry about your clients' perceptions. As someone who lives abroad, most of my client interactions occur remotely. Clients have become accustomed to it and sometimes even envy the lifestyle.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

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About the author

Claire Taylor co-founded her Digital Marketing Agency, TU Marketing, in 2007. What sets Claire apart is her holistic and flexible approach and she has helped countless clients achieve online growth and success in what is often a crowded and competitive space. Claire loves business but also love to spend time travelling and challenging herself physically and mentally. From running ultra-marathons, racing against horses in Wales, through to trekking across Peru. You’ll often find her out in the countryside running or hiking with her dog Darcy and day dreaming about her next adventure.

Read more here https://sites.google.com/view/gorilladigitalseo/services/paid-ads-optimization

[spring6media]

Starting your own digital marketing agency requires experience in getting results for clients.

[lovejustlied]

How to run your digital agency from anywhere in the world

Imagine if you could merge work and pleasure, spending your afternoons basking in the sunshine or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings stress-free. 

Well, imagine no longer.

In this article, I’ll share tips from 10+ years of experience in doing just that. My mission is to illustrate that such a lifestyle isn’t merely a far-fetched dream but an attainable reality, one that can be tailored to suit you. 

Whether that means sneaking in an extra holiday each year, spending a few months traveling Asia, or even relocating to a different country, it’s all possible.

For the last 16 years, I have owned and run a small digital marketing agency. During that time, I have traveled extensively, rarely took time off from work completely (don’t judge – I love it that way!), made the permanent move to Spain and managed a pretty successful business worldwide. 

Learn how to run your business from anywhere in the world. The secret is how you manage your workspace, time, boundaries, team and technology.

1. Plan your workspace

To make your travel and work arrangements smoother, start by researching the availability of internet services and power reliability in the country you’re visiting. Knowing the circumstances upfront will help you plan better.

If you intend to work from your accommodation, designate a specific space as your dedicated desk. Avoid makeshift setups on furniture or using the kitchen counter, as these can become problematic. Packing and unpacking your desk each time you need to use the dining table is also inconvenient.

Consider a co-working space, but check their operating hours to ensure they align with your work schedule. Conduct thorough research before your trip to make informed decisions.

2. Manage your time 

Optimize your productivity by leveraging different time zones. If you can work while your clients sleep, you’ll accomplish more. Consider adopting the “5 a.m. club” mindset. 

Create a schedule that combines overlapping working hours with dedicated uninterrupted time for deep work or batched tasks. This allows for focused work without distractions while still having time for meetings, calls, and team communication.

Maintain discipline to step away from work and enjoy your surroundings. The goal is to work fewer hours overall, so maximizing your efficiency is crucial. 

Utilize techniques like task batching and time blocking to stay focused and avoid task-switching. 

Pre-complete and schedule tasks like social media posting, blogging, and email newsletters if your travels are short-term.

Get the daily newsletter search marketers rely on.

3. Set your boundaries

When traveling with family or in a distracting environment, noise-canceling headphones are essential. Playing music while you work can help block distractions and signal that you shouldn't be interrupted. 

Communicate clearly with your travel companions that during work hours, you're focused and interruptions should be limited to emergencies. Likewise, when you're not working, dedicate your time fully to them. Strict adherence to these boundaries is vital.

Establish boundaries with your clients as well. As long as you can communicate and deliver work, most clients won't mind your physical location.

Consider adding a note to your email signature before traveling, informing recipients that your working hours may vary and you may not respond immediately. 

Alternatively, specify specific times for email responses. Stick to the schedule consistently. This allows clients and colleagues to adapt to your communication patterns in advance, allowing you to address any issues before your trip.

4. Empower your team to take the reins

You'll be pleasantly surprised by how much your team can handle without your constant input. It may be challenging for business owners to let go completely, but you and your team will adapt to your absence during an extended period away. 

This allows you to focus on essential tasks that require your attention while empowering your team to take on more responsibility without constant approval-seeking.

Maintaining open communication channels is crucial for remote work. Schedule regular team meetings – at least twice a week – to discuss work-related matters concisely and bond with your team. 

Despite not having informal chats, showing genuine interest in your team members fosters honest and open relationships.

Encourage the team to have discussions without your involvement for minor day-to-day issues. If you don't have a team, consider hiring a freelancer to handle basic administrative tasks and manage client communications while traveling. 

Clearly define their responsibilities, create standard operating procedures (SOPs) in advance, and bring them in at least two weeks before your departure. 

Even if they work only a few hours daily, having someone there can greatly ease your mental load. You might even find it difficult to let them go once you return.

5. Choose the right tech

For most travel situations, pack essentials like your laptop, noise-canceling headphones (highly recommended!), adapters, mobile phones, and chargers.

If you anticipate limited WiFi access, consider bringing a universal WiFi dongle. In case you can't connect online, don't panic. Things will likely run smoothly without you, and you'll regain connectivity soon.

Ensure your files are stored in the cloud rather than solely on your laptop to avoid potential stress from loss, damage, or theft.

Keep a paper copy of important phone numbers, your passport, visas, ID cards, and travel insurance. Use a waterproof folder and separate them from your laptop and phone whenever possible.

Additionally, store copies of important documents on your phone, password-protected for security.

Don't forget to pack spare chargers and adapters for your tech, as they can break unexpectedly during travel.

Make the most out of your experience

The main goal is to enjoy the country you're visiting, as that's the reason for your travel. Immerse yourself in the culture, try local cuisine, and explore and interact with locals. Working abroad for three months but seeing little beyond a hotel room would be unfortunate.

Consider starting work early and finishing at lunchtime to have the rest of the day for leisure. This provides an uninterrupted time when clients and team members are typically unavailable. Feeling confident that everything can wait until the next day contributes to a more relaxed mindset.

Designate a team member to contact you only for important matters, such as a significant drop in a client's website traffic. Knowing they will reach out only for urgent issues allows you to leave your temporary office.

To stay present in the moment, consider using a cheaper phone while out exploring and leaving your work phone at your accommodation. It may take some adjustment, but it helps prevent constant email refreshing and allows you to engage in your activities fully. Choose the approach that suits your personality best.

If taking an extended trip makes you nervous, start with shorter school holidays and gradually extend them until you feel comfortable being away for longer periods.

Lastly, try not to worry about your clients' perceptions. As someone who lives abroad, most of my client interactions occur remotely. Clients have become accustomed to it and sometimes even envy the lifestyle.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Claire Taylor co-founded her Digital Marketing Agency, TU Marketing, in 2007. What sets Claire apart is her holistic and flexible approach and she has helped countless clients achieve online growth and success in what is often a crowded and competitive space. Claire loves business but also love to spend time travelling and challenging herself physically and mentally. From running ultra-marathons, racing against horses in Wales, through to trekking across Peru. You’ll often find her out in the countryside running or hiking with her dog Darcy and day dreaming about her next adventure.

Read more here https://sites.google.com/view/gorilladigitalseo/services/paid-ads-optimization

[mostlysignssomeportents]

Tracers in the Dark

In Tracers in the Dark, Andy Greenberg traces the fascinating, horrifying, and complicated story of the battle over Bitcoin secrecy, as law enforcement agencies, tax authorities and private-sector sleuths seek to trace and attribute the cryptocurrency used in a variety of crimes, some relatively benign (selling weed online), some absolutely ghastly (selling videos of child sex abuse).

https://www.penguinrandomhouse.com/books/690603/tracers-in-the-dark-by-andy-greenberg/

Bitcoin’s early boosters touted its privacy protections as a game-changer, a way for people to exchange money with one another without anyone else being able to know about it. But the reality is a lot more complex. In a very important way, Bitcoin is the opposite of private: every transaction is indelibly inscribed upon the blockchain, linked to pseudonymous identifier.

In theory, if you are careful about not linking a wallet address to your real identity, then your transactions are not traceable to you.

In practice, this is really, really, really hard.

There are so many ways to slip up and expose your identity, and even if you maintain perfect operational security, other people might slip up and do it for you. This is a lesson that many cryptocurrency users learned the hard way, as Greenberg documents.

The de-anonymizers who sought to expose Bitcoin transactions had a major advantage: users of Bitcoin believed the hype and really thought that the blockchain provided them with a powerful — even invulnerable — degree of anonymity. They used cryptos to buy and sell a lot of illegal things, from fentanyl to murder for hire, over long timescales. That meant that they attracted the attention of law-enforcement agencies, who were able to use the eternal, indelible blockchain to backtrack their subjects’ every transaction to the very first days of cryptocurrency.

Like Greenberg’s previous book, Sandworm (a history of Russian state-backed malware operations in Ukraine), Tracers uses current events to conduct a master-class in the art and science of digital forensics, laying out the tactics and countertactics of a specific kind of cyberwarfare:

https://www.latimes.com/entertainment-arts/books/story/2019-11-01/sandworm-andy-greenberg-cybersecurity

Starting with the infamous Silk Road takedown, and moving through other “dark market” seizures like AlphaBay, Greenberg draws on incredible first-person accounts, digital forensics, court documents and well-placed sources to spin out a tense, exciting technothriller. We meet dirty cops, snake-eyed drug-lords, and brilliant technologists and researchers who find devilishly creative strategies to hide or uncover.

Greenberg also provides a rare and non-sensationalistic deep dive into the unthinkable world of child sexual abuse material marketplaces. These are the darkest corners of the human psyche and the digital world, and Greenberg’s tick-tock depiction of the seizure of “Welcome to Video,” the largest such market ever, is chilling.

In the final section of the book, Greenberg considers the geopolitics of secret money. We hear a little (too little, honestly) from people presenting the human rights case for financial privacy. This is a complex issue and I’m deeply ambivalent about it myself, but it’s a subject worthy of its own book. This cursory treatment of human rights and finance is an inevitable artifact of the book’s structure: if you chronicle the adventures of cops hunting criminals, you won’t encounter the stories of oppressed people hiding from authoritarians.

But when it comes to other geopolitical questions — like the role of crypto in fueling state-backed ransomware from North Korea — Greenberg has a front-row seat, and his account of this aspect is top-notch.

Greenberg also gives some space to the claims of developers of more privacy-focused cryptocurrencies like Monero and Zcash, airing credible accounts of how these might correct the defects in Bitcoin’s privacy model — and credible critiques arguing that they, too, will fall before forensic investigators’ creative tactics.

Above all, this is a book about the attacker’s advantage, the idea that defenders win by making no mistakes, while attackers need only find one single exploitable lapse to attain victory. Greenberg’s account of the move/countermove dynamic of criminals and investigators are perfect illustrations of this phenomenon. The attackers — feds of various description — have many advantages, but above all, they are blessed not having to be perfect. They make all kinds of errors, and it doesn’t matter, because no one is hunting them. Meanwhile, their quarry — largely unsympathetic criminals destroying their victims’ lives without a shred of empathy — are haunted by minuscule errors in the distant past.

The attacker’s advantage, combined with the blockchain’s eternal and indelible memory, constitute a powerful argument against the possibility of using blockchains to attain financial privacy. We all slip up. The reason the feds catch their prey isn’t that they’re smarter — it’s that they don’t have to be. The feds don’t permanently inscribe their every error on an indelible public ledger. The defenders have chosen a defense that involves this tactic. They have, in other words, chosen a system of privacy for the infallible — a category that effectively doesn’t exist.

This makes for a pretty devastating critique of public ledgers as a tool of privacy. And also, you know, a cracking technothriller.

[vismountain]

10 Steps to Launch Your Digital Marketing Agency in 2024

Launch Your Own Digital Marketing Agency in 2024 -A VIS Mountain Guide #WhitelabelMarketing #DigitalSuccess #learnmarketing #businessoppertunity

Digital marketing agencies have become increasingly popular in recent years, and for good reason. The rise of online businesses has created a huge demand for professionals who can help these businesses grow by reaching their target audience through digital channels. If you’re someone who is passionate about digital marketing and wants to start your own agency, then this post is for you. In this…

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Start Your Creator Journey Like Pro

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𝗨𝘀𝗲𝗳𝘂𝗹 𝗳𝗼𝗿: 🔴 You Can Be A Highly Subscribed Youtuber 🟣 You Can Be An Online Tutor 🔴 You Can Become a High Paid Social Media Marketer 🟣 You Can Earn by Designing Dynamic Websites 🔴 You Can Create & Sell Online Video Tutorials 🟣 You Can Design & Host Unlimited Websites 🔴 You Can Make Graphics & Social Media Posts 🟣 You Can Start Digital Freelancing 🔴 You Can Start Your Digital Agency & Render Services to Clients 🟣 Or, You Can Promote Your Own Business through Digital Marketing

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Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management

[txshelby]

Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management