#starngage

[mujeresplendor]

Love with my new @livecleanusa , I am currently using this shampoo and conditioner, and I am happy, because only the shampoo leaves the hair hydrated and feels soft, really works, and I recommend it, it is 97% made of natural plant extract and coconut, I really liked it Much and can find it in @target 😍👌✔ ---------------------------------------------------------- Estoy super contenta, en estos momentos usando este #shampoo Y #acondicionador de #LiveCleanCoCo es de un 97% hecho natural, y solamente al usar el champú ya se siente el cabello suave, así que se los recomiendo 👌✔ . . . #livecleanusa #LiveCleanCoCo @livecleanusa @Influenster #haircare #cabello #cabellosano #cocomilk #naturalproducts #veganstyle #saturday #hairproducts #influencers #Influenster #BFYT #Starngage #partner #DaisyVoxBox #hair #mujeresdeinfluencia #vloggerlife #ShopMyEnvicase #envicase #houstonlatinabloggers #katytx

[genesisfamily]

We love having a clean hair wash before bedtime. Thank you @originalsproutsg for sending your Shampoo and conditioner set over for #GenesisKids we love it! 💞 Say no to harsh shampoo. . Founded by Master Stylist Inga Tritt, Original Sprout introduces a worry-free range of hair care products that cater to typical hair management issues, safe for babies and Moms. . Original Sprout Baby Shampoo: - Made with organic and natural ingredients - Gentle and safe for baby - No Soy, Gluten, Honey, Peanut or Dairy. 100% vegan Original Sprout Deep Conditioner: - Helps repair, smooth and enhance shine . @originalsproutsg @StarNgage #originalsproutsg #originalsprout #babyproducts #natural #worryfree #originalsproutxstarngage . #unicorn #nightlight @milosingapore (at Singapore) https://www.instagram.com/p/B7gw3fJnnoG/?igshid=sbzecm1gi4lb

[ericfruits]

Asian leaders are in the vanguard of social media

WHEN he is not lifting minuscule weights or catering to the whims of his cats, Najib Razak somehow finds time to be Malaysia’s prime minister—or so his feed on Instagram, a photo-sharing app, implies. Hun Sen, Cambodia’s strongman, apparently dedicates most of his time to posing for selfies with adoring young Cambodians, if his Facebook page is to be believed. And then there is Narendra Modi, India’s prime minister, who assures his followers on Instagram: “Every moment of my life is devoted to the welfare of India.” That cannot be quite true, as quite a lot of it is devoted to social media, most notably Twitter. He has tweeted more than five times a day, on average, since joining the microblogging service in 2009. He has more than 40m followers, just 7.5m behind Donald Trump, and over 33m more than the combined following of Emmanuel Macron, France’s president, and Justin Trudeau, Canada’s prime minister.

Like Mr Trump, Asian leaders have discovered that social-media platforms are very useful for communicating with voters and seizing the attention of the press. As smartphones proliferate, so does the potential audience. Thailand, with a population of 69m, has 47m Facebook users. Malaysia, with 31m people, has 22m.

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Different platforms suit different purposes. Facebook is the top choice for pushing policies, says Terrence Ngu of StarNgage, a Singaporean company which runs social-media campaigns; Instagram is now the main way “to promote personalities”. Singapore’s prime minister, Lee Hsien Loong, shares dreamy panoramic photos from his holidays on Instagram. His government recently got locals with lots of followers, such as emcees and bloggers, to hype #SGBudget in a desperate bid to spark youthful excitement about its fiscal plans.

Joko Widodo, the president of Indonesia, is deft across many platforms, but his true love is YouTube. His selfie-style “vlogging”, tagged #JKWVLOG, delights hundreds of thousands. At a recent summit in Germany, he got both Mr Trudeau and Mr Macron to record a quick hello to the people of Indonesia, an arm draped over his shoulder.

It is hard to beat Mr Modi for innovation, however. He has created an app that bundles all his social-media offerings. It can be downloaded in 12 Indian languages and offers snazzy infographics on government policy as well as titillating articles on the prime minister’s fashion choices (“When simplicity becomes style: the story behind the Modi Kurta”).

Of course, all this sharing can backfire. Hun Sen, who has run Cambodia for more than 30 years, was mocked in 2016 when it became obvious he was buying “likes” for his Facebook page. And not all those who peruse Mr Najib’s Instagram account are converted. “Stupidest PM yet,” declares one commentator. “Fuck you fatty,” says another.

This article appeared in the Asia section of the print edition under the headline "#TechSavvyPols"

http://ift.tt/2EcASis

[santriwati]

3 Sikap Suami yang Paling Dibenci Istri

StarNgage

Membangun rumah tangga memang tidak akan terlepas dari keburukan pasangan, kesalahannya dan beberapa hal lainnya yang membuat perempuan emosi.

Laki-laki selalu menganggap sepele namun bagi perempuan sangat membenci sikap laki-laki yang demikian.

1. Membahas Kesalahan yang Sama Suami yang selalu mengungkit kesalahan istri padahal sudah baik-baik saja kembali seperti semula namun diungkit. Padahal semua orang pasti pernah melakukan kesalahan karena tidak ada manusia yang sempurna.

Jika masalahnya sudah dituntas tapi masih di ulang kembali tentu membuat perempuan benci.

2. Mudah Marah Perempuan sangat membenci laki-laki yang tidak bisa menahan emosinya sehingga mudah marah kepada pasangannya. Apalagi perempuan membutuhkan laki-laki yang penyabar, yang bisa membingbing bukan pemarah.

4.Susah Menepati Janjinya Ketika memiliki janji selalu datang terlambat seolah-olah mengabaikanmu. Perempuan paling tidak bisa jika harus menunggu lama dan membuang-buang waktu. Perempuan sangat membencinya karena ia merasa tidak dihargai.

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[saraalexandrablr]

The way to begin a micro-influencer advertising marketing campaign from scratch

 Want to run successful influencer advertising campaigns?

This publish will display you the way micro-influencers assist you to meet your commercial enterprise goals. Five-step plan to launch a successful micro-influencer campaign allow’s test the step-by using-step process to plot, execute, and control a successful micro-influencer campaign.

1ST step: 

Set clean desires as with all advertising approach, yours have to begin by using determining what you need to attain and how you'll measure achievement. You need to set goals and key performance signs (kpis) on Digital Marketing Agencies in Indianapolis campaign. A few commonplace influencer advertising and marketing desires encompass:

Increase emblem consciousness

Construct an audience

Enhance engagement

Drive sales

Generate leads

Build links

Build accept as true with and purchaser loyalty

A few critical influencer advertising and marketing kpis include:

Impressions

Engagement rate

Reach

Wide variety of fans

Click on-through price

Views

Range of sales

You must begin with putting particular, actionable desires and associating them with applicable kpis. These kpis will permit you to degree the performance of your campaign whilst it is nevertheless ongoing. You could hold tweaking the campaign to optimize it for better performance. Starngage uses the 4 rs of micro-influencers to determine the form of have an impact on they have got. The four rs are:

Resonance

Relevance

roi

Leveraging this 4-fold energy, marketers can reach the dreams they have got set at the start of their campaigns.

Read Also: Traffic and Conversion Summit 2020 postponed due to Coronavirus

 2d step: Decide your budget

97% of micro-influencers don’t charge more than $500 per backed publish, according to a survey conducted by means of bloglovin’. But, a spread of things can cause this value to differ. As an example, in case you ask influencers to create and submit a video, it may double this fee. The equal survey additionally said that when you have a budget of $5,000, you could count on to generate up to one hundred micro-influencer posts and reach about 200k people. In conjunction with coins, you can additionally provide different incentives to micro-influencers, which includes:

Special occasion passes

Popularity on your social media profiles and internet site

Early get right of entry to to new products

Loose trials

Reductions

Present cards

Confined product samples

1/3 step: Discover the right influencers

a few 36% of entrepreneurs cited finding influencers as one in all the largest challenges of managing an influencer campaign. Biggest demanding situations in dealing with influencer campaigns choosing micro-influencers on your marketing campaign, you should search for 3 things: relevance, engagement rate, and authenticity.

Relevance one of the maximum vital factors to keep in mind all through the influencer selection process is their relevance to your area of interest and brand. It's miles essential to analyze whether or not their fans consist of your target audience. You furthermore may want to select influencers who can create content that aligns along with your logo’s values and aesthetics. Prioritizing relevance over a large following is usually an powerful strategy. Micro-influencers usually have loyal fans who accept as true with their evaluations and pointers. So, even selecting an influencer with a small however extra relevant fan base will let you drive appropriate outcomes.

Engagement charge a good way to gauge the sort of affect a micro-influencer has is to test the average wide variety of interactions that occur on their posts. This may also help you analyze who engages with their posts and if the influencer has an engaged network. If you want to discover influencers with actual engagement, you can search for them on groups including influence. Co. It permits you to search for influencers by using their niches and the quantity of followers they've. You can additionally look at their engagement fees, the kinds of content they devise, and their beyond collaborations. A micro-influencer who has a quite-engaged target market is a person you could need to collaborate with in your advertising and marketing campaign.

Authenticity influencers with a bigger variety of followers can call for higher bills to sell a emblem. Unluckily, this concept has brought about a lot of influencers to inn to cheating methods to boost their follower counts. Mediakix highlighted this enterprise-huge problem in a publish that talked about how influencers with inflated followings were scamming their way into free hotel stays. The story went viral and over 100 press stores international said it. This is why it’s very vital which you examine the authenticity of the micro-influencers you choose to companion with. One way to hit upon faux followers is to study their engagement price. Greater than that, you want to test the authenticity in their profiles and engagement by using reviewing their social profiles.

4TH step: Create enticing content

You have set your desires and kpis and finalized your influencers. Now it's time to plot the type of content you want the influencers to submit on social media. You could either create content in-residence and ask influencers to put up it, or you could permit the influencers do the work based totally for your marketing campaign short. Logo-generated content in this situation, you can pick out influencers and ask them to publish content material which you create in-residence. Leveraging logo-generated content material comes with the least danger of something going wrong. That’s due to the fact the influencer does not add any personalization to the content material. You could cautiously create content that conveys your brand’s message in your target market. However, on the contrary, brand-generated content is less impactful because it has the least amount of personalization. Influencers are first rate content material creators and that they apprehend which types of content their audiences will like.

So, letting them create content material permit you to have interaction greater people. Influencer-created content material influencers get most innovative freedom whilst you allow them to address content creation. You simply provide them together with your emblem’s suggestions and a few standard course about the type of content material you expect from them. Influencer-created content material is much more likely to be engaging and impactful. However, it comes with a few dangers too. That’s why you want to establish a evaluate process when negotiating content usage rights along with your influencer partnerships to make certain that the content they create doesn’t make the most your emblem’s values. You can evaluate, examine, request adjustments, and approve content earlier than the influencer publishes it. You can even create a library of your top-appearing influencer content and repurpose it to advantage greater traction in your emblem. Many Digital Marketing Company in Minneapolis utilize platforms like lumanu to manage the marketing permissions in their influencer relationships, curate the pleasant performing author content material, and without problems remodel it into paid social campaigns that could deliver measurable roi. Lumanu

 5th step: Degree outcomes

It’s miles tough to measure and scale influencer advertising campaigns. But, if you first of all set kpis that remember to the achievement of your campaign, it becomes less difficult to measure results. You just need to track your kpis to look if your marketing campaign is taking you inside the right route. Luckily, you don’t need to song these parameters manually. There are some of platforms and tools that permit you to. Primarily based at the insights you advantage, you could further optimize your influencer campaigns for better overall performance.

Very last mind instagram, currently, has eliminated the possibility for humans to view likes on posts. A few influencers and marketers had been disillusioned approximately this decision as these metrics helped them evaluate achievement. But as we just discussed, influencer advertising and marketing marketing campaign fulfillment isn't truly approximately the number of followers and likes, it's miles the engagement that topics. This transformation in angle can substantially help micro-influencers who generate higher engagement whilst in comparison to macro-influencers. Consistent with a survey conducted via markerly, micro-influencers provide the first-class mixture of broader attain and applicable engagement. Though they've fewer fans, their audiences are dependable and notably engaged. Micro-influencer advertising campaigns have notable potential to promote your logo. But, you want to draft a idiot-evidence advertising strategy to unharness it.

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[popularchips-blog]

#XCOinfluencer: a New Player in the Influencer Marketing Scene?

New Post has been published on https://popularchips.com/dailies/xcoinfluencer-a-new-player-in-the-influencer-marketing-scene/

#XCOinfluencer: a New Player in the Influencer Marketing Scene?

Brands who have engaged in or are thinking of engaging in influencer marketing in Singapore would definitely have heard of big name agencies, such as Nuffnang and Gushcloud, or perhaps even some of the smaller ones like StarNgage or Madeviral. What about #XCOinfluencer?

Those of you who have heard of it or seen it on billboards on your morning commute to work would be forgiven for thinking that this was yet another player in the influencer marketing scene. For those of you who are yet unfamiliar with the hashtag, perhaps you recognize this advertisement instead:

#XCOinfluencer marketing advertisement [Image courtesy of Marketing Interactive]

This is one of several marketing collateral materials that The X Collective, a subsidiary of SMRT Commercial, has been using in its latest campaign, #XCOinfluencer. Does The X Collective actually work with anyone whom we would commonly bestow the title “influencers” to? Not quite.

Instead, The X Collective is trying to get brands to advertise via what we would normally consider more “traditional” forms of media–billboards, window stickers, faregates, bus wrap-arounds and digital outdoor screens among others. According to XCO in a sponsored post made on Marketing Interactive, their use of the term “influencer” gives a “refreshing perspective to what Singaporeans know as influencers”, suggesting that the term itself does not have to be “limited to social media influencer promoting brands on social media”.

#XCOinfluencer marketing advertisement [Image courtesy of Marketing Interactive]

In the advertisements above, the #XCOinfluencer campaign presents the billboard as a “super loud” influencer, with a calculated reach of over 3 million, including details like the billboard’s biography, statistics and number of followers.

The concept of influencers being used in traditional marketing shows us quite clearly how popular influencer marketing has become. The #XCOinfluencer campaign tries to present traditional forms of media as having the same impact as influencer marketing, being able to get a brand’s message across to “large captive audiences”. It even tries to present itself as being better than influencer marketing, being ever-present and not possible for people to “scroll… away”, since the advertisement does not appear on anyone’s phone, unlike in influencer marketing.

Just as is common with influencer marketing, the campaign itself even makes use of a hashtag. However, if the marketers behind the campaign’s name were hoping that the hashtag would catch on and trend on social media, they must find themselves disappointed. A quick search reveals that the hashtag #XCOinfluencer has been used only 4 times on Instagram and 6 times on Twitter. On Instagram, 3 of 4 of the posts were posted on the official The X Collective account while all 6 of the tweets on Twitter appeared to be quoting The X Collective’s sponsored post on Marketing Interactive directly, indicating that few organic posts were made with the hashtag.

Marketing Interactive unveils XCO’s top tips on maximizing your digital OOH buys. Visit the link to the story in our profile. For the best tips, call us at 6331 1383 for a chat or say hello@xco.sg. #XCO #XCOinfluencer

A post shared by The X Collective (@thexcollectivesg) on Apr 10, 2018 at 4:15am PDT

While The X Collective’s attempt to make their modes of advertisement relevant by comparing them to influencer marketing can be lauded for its creativity, it certainly cannot be said to have been successful if measured in social media marketing terms. Whether XCO’s marketing attempts lead to return in investment also remains to be seen.

[mixieepixiee]

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A post shared by Shayne M. Flores Wong 黄丽芬 (@chinaphilidoll)

Keeping a healthy lifestyle can be very tough especially with all the responsibilities we may face at work and at home, however, a quick workout at the office (takes literally a minute!) can make a postive change! Join me in the #RSNchallenge! I'm nominating my family at @wingstowingsdance (@naribunny, @isabellemadonna & @shashachayunk) and @jwanting! @starngage (at Asia/Singapore)

[sophleow]

Here's one of my fav dishes cooked by my mum, CURRY CHICKEN! 🌶🐓 Did you know, Ayam Brand™ curry paste has the Healthier Choice symbol by @HPBsg! It contains 25% LESS sodium compared to regular recipe mixes, and is made from 100% natural ingredients 🌿 – with no MSG! In under 30 minutes, whip up a yummy pot of curry with their healthy curry premix and enjoy it with your family! 👅💦 Ayam Brand products are available in all major supermarkets and hypermarkets. For more information, click on the link in my bio. #AyamBrand #Ayambrandsg #AyamHealthy #whati8today #sponsored #AyamBrandXStarNgage @starngage (at Ayam Brand Singapore)

[ameliamike90]

Social Media Outreach Manager job at Hashmeta Pte Ltd Singapore

Hashmeta is a leading digital marketing company specialized in social media marketing and has already built some of the world’s most admired and largest Internet communities such as the parent community on skoolopedia.com and influencer community on starngage.com. Headquartered in Singapore, Hashmeta has offices in China and Indonesia.

We are passionate about building an amazing team of social media ninjas. When you work at Hashmeta, you’re not just joining a team of brilliant minds, you’re also joining our family of passionate internet marketers.

As a company dealing with social media marketing, we are providing very exciting opportunities for passionate individuals to be involved in shaping the future of social media marketing and word-of-mouth marketing. Social media is an ever-changing field, so although you will have some routine responsibilities, your role is going to require you to adapt slightly every now and then.

As a Social Media Outreach Manager, you will be working with our amazing group of Instagram Influencers and Content Creators (Freelance Writers) and be tasked with finding new rock stars in the social space to join the Influencers Network – StarNgage. Main Responsibilities:

Prospecting, contacting, and recruiting influencers

Outreach and acquire Social Media Creators not already working with StarNgage

Establish relationships with Influencers and Creators within StarNgage platforms

Building lists of influential content creators based on target verticals, demographics, and digital platforms

Prospecting and contacting independent, high-reach influencers on social media

Communicating with clients regarding the progress of their social media or search engine campaigns

Help designing and refining a repeatable, scalable process for recruiting influencers and influencer networks

Search for and identify opportunities to gain platform exposure on the Internet

What We Would Require of You:

Experience with social media publishing platforms and familiarity with influencer or content marketing

Sales or account management experience

Knowledge of Influencer Marketing is a plus

A willingness to take direction, as well as individual initiative

Ability to multi-task and prioritize effectively in a fast-paced environment

Bonus Points if…

You tweet, blog, pin, instagram, Vine or YouTube!

You understand the ins and outs and technical side of blogging and social media platforms

StartUp Jobs Asia - Startup Jobs in Singapore , Malaysia , HongKong ,Thailand from http://www.startupjobs.asia/job/27102-social-media-outreach-manager-marketing-job-at-hashmeta-pte-ltd-singapore Startup Jobs Asia https://startupjobsasia.tumblr.com/post/159545860939

[shuying877]

Social Media Outreach Manager job at Hashmeta Pte Ltd Singapore

Hashmeta is a leading digital marketing company specialized in social media marketing and has already built some of the world's most admired and largest Internet communities such as the parent community on skoolopedia.com and influencer community on starngage.com. Headquartered in Singapore, Hashmeta has offices in China and Indonesia.

We are passionate about building an amazing team of social media ninjas. When you work at Hashmeta, you’re not just joining a team of brilliant minds, you’re also joining our family of passionate internet marketers.

As a company dealing with social media marketing, we are providing very exciting opportunities for passionate individuals to be involved in shaping the future of social media marketing and word-of-mouth marketing. Social media is an ever-changing field, so although you will have some routine responsibilities, your role is going to require you to adapt slightly every now and then.

As a Social Media Outreach Manager, you will be working with our amazing group of Instagram Influencers and Content Creators (Freelance Writers) and be tasked with finding new rock stars in the social space to join the Influencers Network – StarNgage.

Main Responsibilities:

Prospecting, contacting, and recruiting influencers

Outreach and acquire Social Media Creators not already working with StarNgage

Establish relationships with Influencers and Creators within StarNgage platforms

Building lists of influential content creators based on target verticals, demographics, and digital platforms

Prospecting and contacting independent, high-reach influencers on social media

Communicating with clients regarding the progress of their social media or search engine campaigns

Help designing and refining a repeatable, scalable process for recruiting influencers and influencer networks

Search for and identify opportunities to gain platform exposure on the Internet

What We Would Require of You:

Experience with social media publishing platforms and familiarity with influencer or content marketing

Sales or account management experience

Knowledge of Influencer Marketing is a plus

A willingness to take direction, as well as individual initiative

Ability to multi-task and prioritize effectively in a fast-paced environment

Bonus Points if…

You tweet, blog, pin, instagram, Vine or YouTube!

You understand the ins and outs and technical side of blogging and social media platforms

From http://www.startupjobs.asia/job/27102-social-media-outreach-manager-marketing-job-at-hashmeta-pte-ltd-singapore

from https://startupjobsasiablog.wordpress.com/2017/04/14/social-media-outreach-manager-job-at-hashmeta-pte-ltd-singapore-2/

[startupjobsasia]

Social Media Outreach Manager job at Hashmeta Pte Ltd Singapore

Hashmeta is a leading digital marketing company specialized in social media marketing and has already built some of the world's most admired and largest Internet communities such as the parent community on skoolopedia.com and influencer community on starngage.com. Headquartered in Singapore, Hashmeta has offices in China and Indonesia.

We are passionate about building an amazing team of social media ninjas. When you work at Hashmeta, you’re not just joining a team of brilliant minds, you’re also joining our family of passionate internet marketers.

As a company dealing with social media marketing, we are providing very exciting opportunities for passionate individuals to be involved in shaping the future of social media marketing and word-of-mouth marketing. Social media is an ever-changing field, so although you will have some routine responsibilities, your role is going to require you to adapt slightly every now and then.

As a Social Media Outreach Manager, you will be working with our amazing group of Instagram Influencers and Content Creators (Freelance Writers) and be tasked with finding new rock stars in the social space to join the Influencers Network – StarNgage. Main Responsibilities:

Prospecting, contacting, and recruiting influencers

Outreach and acquire Social Media Creators not already working with StarNgage

Establish relationships with Influencers and Creators within StarNgage platforms

Building lists of influential content creators based on target verticals, demographics, and digital platforms

Prospecting and contacting independent, high-reach influencers on social media

Communicating with clients regarding the progress of their social media or search engine campaigns

Help designing and refining a repeatable, scalable process for recruiting influencers and influencer networks

Search for and identify opportunities to gain platform exposure on the Internet

What We Would Require of You:

Experience with social media publishing platforms and familiarity with influencer or content marketing

Sales or account management experience

Knowledge of Influencer Marketing is a plus

A willingness to take direction, as well as individual initiative

Ability to multi-task and prioritize effectively in a fast-paced environment

Bonus Points if…

You tweet, blog, pin, instagram, Vine or YouTube!

You understand the ins and outs and technical side of blogging and social media platforms

StartUp Jobs Asia - Startup Jobs in Singapore , Malaysia , HongKong ,Thailand from http://www.startupjobs.asia/job/27102-social-media-outreach-manager-marketing-job-at-hashmeta-pte-ltd-singapore

[darren86]

Heading over to Plaza Singapura Bonus Tuesday for 50%* cashback (*up to a max. of $50 CapitaVoucher)! Earn cashback when you shop for your favourite items at up to 100 participating stores today, including brands like Esprit, SpotLight, Pandora and more! Hmmm.. so where should I start first?⠀ ⠀ Find out more on http://bit.ly/2miwaaq !⠀ ⠀ @StarNgage, @PlazaSingapura⠀ (at Plaza Singapura)

[atozaatar]

via Twitter https://twitter.com/AtoZaatar

[popularchips-blog]

Was the #SGBudget2018 Campaign Effective? 🤔 Let the Data Speak.

New Post has been published on https://popularchips.com/dailies/was-the-sgbudget2018-campaign-effective-%f0%9f%a4%94-let-the-data-speak/

Was the #SGBudget2018 Campaign Effective? 🤔 Let the Data Speak.

The Ministry of Finance in Singapore has collaborated with a good number of influencers to promote Budget 2018, encouraging young Singaporeans to take part in the budgeting process. According to The Straits Times, an MOF spokesperson said that as many young Singaporeans get their information from the internet, it has decided to use a “mix of communications channels and platforms” in order to increase awareness about the budget process and how Singaporeans can take part.

In a separate article, The Straits Times discussed the effectiveness of using influencers to raise awareness about issues like the budget process. On the one hand, Terence Ngu, chief community officer of StarNgage, the agency engaged by the Ministry of Finance, said that the “campaign has exceeded the target”. On the other hand, The Straits Times also quoted experts who mentioned that “for such campaigns to work, the messages have to be seen as genuine”, suggesting that using influencers who have no background in policy-making or business might not have been the best choice.

While policy makers may have their own metrics to judge the success of a campaign, influencer marketing is the domain of advertising. So let’s take a look at how the campaign has done so far in influencer marketing terms, as a part of advertising.

Today, we will be looking specifically at two metrics–engagement and audience demographic–to help us understand how the campaign has fared in raising awareness about Budget 2018 among Singaporeans.

I. Engagement

The holy grail of influencer marketing. Composed of the number of likes and comments received for a post, engagement measures the level of interest an influencer’s audience shows towards their post. To see how the campaign has performed so far, Popular Chips has gathered all 37 posts (made by 29 influencers) that have appeared on Instagram with the hashtags #SGBudget, #SGBudget2018 and #MOFxStarNgage for analysis. We also checked the posts to ensure that they were hashtagged #sp, #ad or #sponsored.

Like average for the campaign so far

According to the data (shown on the left), the campaign on the whole has received fewer likes as compared to the average total number of likes these influencers typically receive. Of the 37 posts that were identified, 10 of them received more likes than the average of the influencer who posted it. In influencer marketing terms, this means that the audience could have been more engaged by the content produced.

Comparison chart of likes received for influencers on average (general), on average (sponsored posts) and in this campaign

As a matter of fact, the posts for this campaign also received fewer likes than the average of sponsored posts by these influencers. While sponsored posts, given their advertorial nature, tend to receive fewer likes, the graph above indicates that these influencers have received fewer likes for their posts for this campaign than their typical sponsored posts.

That said, this data applies to the posts made by all influencers in general. Some influencers’ posts performed extremely well and received more than 25% their average number of likes.

Compilation of influencers whose posts received >25% their average number of likes.

These posts were able to gain significantly more attention from their audience than they usually did, who then showed appreciation for the content. If the Ministry of Finance were to engage in influencers once more for a separate campaign, these are the influencers that they should certainly consider collaborating with again.

On the other end of the spectrum, the post that received the least number of likes as compared to the influencer’s average (shown below) received 55% fewer likes than was typical.

Post that was lowest in terms of likes KPI

A quick look at the influencer’s most-liked posts makes the problem evident. While almost all of their most-liked posts include them in the photograph, this one, which looks hastily put together, did not. For a successful influencer marketing campaign, it is important to analyze an influencer’s most-liked posts and to provide the influencer with a brief on some of the elements that the photograph would do better to contain.

II. Audience Demographic

Since #SGBudget2018 is only relevant to Singaporeans, it is safe to say that the Ministry of Finance was carrying out a local campaign. In local campaigns, one should aim to work with influencers who have a high percentage of their followers from the locality they are aiming for so as to ensure that the budget they are putting aside for the influencer is put to the best use. In small countries like Singapore, this is sometimes difficult to achieve. Many Singaporean influencers who have over 300 000 followers, such as @xiaxue, @bongqiuqiu and @dreachong, have less than half of their followers from Singapore.

So how do the influencers for this campaign fare? Of the 29 influencers identified that have made posts about the campaign so far, these are the top 4 influencers who have at least 65% of their followers from Singapore. When engaging in local campaigns, businesses should aim to work with influencers who have followers with this type of demographic in the target locality.

Influencers who have at least 65% of their audience from Singapore

On the other hand, there were also influencers that MOF might have wanted to avoid in their campaign.

Profile of influencer X with the lowest percentage of Singaporean followers

The influencer who had the smallest percentage of followers from Singapore had only 8.32% of their followers from the country. This means that even if all of their followers had seen their post, almost all of them are not MOF’s target audience. So unless MOF is paying influencers based on the number of Singaporean followers they have, this means that 92% of the budget spent on this influencer could have been better used elsewhere.

Follower country demographic of influencer X

In addition, although this same influencer is Singaporean and posts solely in English, it appears that a large percentage of their audience is from Brazil. While it is also possible that they have somehow amassed a following in the Latin American nation, combined with inactive follower data and audience growth history, it is more likely that a significant portion of their followers were obtained inorganically.

Fraud is a certainly a problem in influencer marketing and it is crucial that businesses, if they are aware of such fraud, choose not to work with influencers who perpetuate the problem. Fraudulent influencers cannot help businesses raise awareness of their product or service and also corrupt the rest of the influencer marketing industry in the process.

The Ministry of Finance’s decision to use influencer marketing to promote the budgetary process suggests that the industry has developed to a large enough extent that even government bodies are choosing to make use of it. Yet, it is clear that the influencer marketing space is far from transparent. As a company in the influencer marketing and analytics industry, Popular Chips hopes to provide the data that allows businesses to make the right sorts of influencer marketing decisions.

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