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original url http://www.geocities.com/socphoto/ last modified 2002-04-01 02:07:15

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Social media and Business advertising

There so many reason for businesses to be advertising in Visible Publics.  If someone not sure whether Instagram or Snapchat advertising can benefit brand, it worth to try.  It is not that expensive and there is a big chance  it will help to increase sales.

One of the main reason brands advertise on Visible Publics like Instagram is the efficiency of this marketing channel. The cost considered reasonable and affordable by many and easy set up process makes this kind of ads an easy way to access enormous audience.

Instagram’s users base is growing at a solid pace. It is being reported that in April 2017 Instagram reach 700 million daily active users. (Constine, 2018)

At the same time, Social media advertising revenues have grow rapidly over past couple of years and reach almost 18 billion dollars in 2017 (Statista, 2018)

Another reason of  popularity for Visible Public advertising is the fact that such advertising is constantly evolving. Social platforms such a Twitter and Facebook updated regularly to provide better user experience. Things such a photo filters, new campaign objectives  or influencers marketing features Instagram story formats not only makes social platforms increasingly beloved by all users, but also let business much better engagement with their target audience and constantly bringing new users on board. And this reason makes Snapchat and Facebook the big future for testing innovations in marketing. At the same time Audience Targeting tools and technologies are constantly getting better and more productive.  For example,out of 1,6 billion monthly users, the average person spends 50 minutes daily on Facebook, Instagram and Messenger. This makes Instagram users highly likely to engage with adds as well. Especially if company match its marketing offer with target groups interests. As stated by Ito publics can be reactors, [re]makers and [re]distributors, engaging in shared culture and knowledge through discourse and social exchange as well as through acts of media reception (Mizuko Ito 2008.)

Everyone loves Social Media and Visible Publics especially! Millions usual People and Advertisers shared hundreds millions photos and videos on a daily basis.  According to Pew Research, Instagram, for example, reach $2.81 billion last year in global mobile ad revenues.  Which makes it accounting for more then 10% of parent company Facebook’s global ad revenues. (Greenwood, Perrin and Duggan, 2018)

With such impressive statistics, Instagram became a highly engaging social media platform that provide significant attention to the brands and engage with number of new users.

There is a huge army of users waiting to explore more about mesmerizing brands and influencing story tellers. It is never too late to start advertising on Visible Public. Watch this video which explain a bit more on Instagram advertising.

References:

 Constine, J. (2018). Instagram’s growth speeds up as it hits 700 million users. [online] TechCrunch. Available at: https://techcrunch.com/2017/04/26/instagram-700-million-users/ [Accessed 20 Jan. 2018].

Statista. (2018). Selected U.S. social network ad revenues 2018 | Statistic. [online] Available at: https://www.statista.com/statistics/426520/us-social-networks-ad-revenues/ [Accessed 20 Jan. 2018].

Mizuko, I 2008 ‘Introduction’, in K, Vamelis, ed. Networked Publics, MIT Press, Cambridge, MA, pp. 1-14.