#so I tend to steer clear when people are like read this the mc is a nonbinary lesbian witch without even really saying what the plot is
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I’m reading Witch King by Martha Wells, and now that I have read more than one (1) series by this author, I have been suddenly brained with a two-by-four sharpied over with “realizing that I really enjoy novels by Martha Wells because they live in the specific niche created by the intersection of casually and thoroughly queer casts and non-romance storylines”
I am as ever a sucker for non-human main characters struggling with their very human feelings, which is why I jumped on Witch King the moment I saw “the author of Murderbot wrote another book with a main character that’s non-human,” but I live in this dichotomy where I can really enjoy reading queer romances but I don’t really identify with non-ace characters (which is not actually something I figured out how to differentiate until I was Last Week Years Old). so there are lots of books out there that I enjoy reading but it’s comparatively rare for me to read something that feels like it was written For Me and Martha Wells does that very well
anyway, give me more ace it-pronouns human-spliced robot main characters and people-eating demons who consider rank over gender when finding new bodies to inhabit
#text posts#martha wells#witch king#personal#her castes and universes are also very culturally and ethnically diverse but I've had ace-ness on the mind lately#so it was relevant to my ongoing thoughts#I never really read books that are advertised as specific types of diversity representation#especially with queer books what I like to read is books that are very queer but aren't ABOUT being queer#so I tend to steer clear when people are like read this the mc is a nonbinary lesbian witch without even really saying what the plot is#but martha wells writes books that are queer and brown and INFLUENCED by being queer and brown but#the characters still get to have their stories be ABOUT whatever fun sci fi fantasy shenanigans are ongoing#((inb4: this is my preference not an overal value judgment))#((I just want to read the same books I read when I was a little kid and have them just ALSO be lovingly diverse))#((and I only really read SFF))#in other news I was trying to figure out how to name my flavor of ace#and then I looked up the difference between demi and gray#and I realized gray is what I am looking for#very very dark gray
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Hi, I hope you're well and I'm sorry to randomly pop in but I finished reading this and I just have to let my sad brain that's obsessed with Lilia go off.
You had Vil and Rook help give Mc a makeover right? What if they found out Mc got stood up. Me personally (I'm biased), I feel like they'd become subtly more protective. Not intrusive, not controlling, but they'd keep a more watchful eye on Mc because they don't want to see them get hurt again.
Okay, okay, but then my brain needs an extra layer added in with angst, so Lilia notices this change in behavior from the Pomefiore beans. At first he's glad Mc has people looking out for them, glad they have a support system. But Rook figures out it was Lilia who stood Mc up and tells Vil. The two start trying to find reasons why Mc shouldn't be around Lilia without telling them that's what they're trying to do directly, just "Oh Lilia’s in there, hey let's go hang out in the courtyard instead!" Subtle diversions.
Lilia starts becoming more aware of their behavior. He tries to convince himself that it isn't a big deal and things were awkward there anyway, maybe distance was the best for him and Mc. However, Silver starts noticing Lilia is more focused on Mc, and starts voicing that he misses their company. Silver has a general understanding of what happened that rainy day, as his father let a bit of it off his chest "Oh, Don't worry, there was just an unfortunate misunderstanding that needed to be cleared up!" Silver isn't taking any shit, he confronts his dad. When Lilia explains that he's too old for romance, much less romance with a human, Silver scolds him about how he never raised him to be that way. Why did Lilia believe so differently than he tended to in this singular instance? What did race have to do with the situation? "If Mc is undeserving of a chance with you, why did you take me in and give me a chance to be in your life?"
Kinda went on a tangent...if none of that made sense I apologize, I'm very sleep-deprived and angsty rn lmao. Anyway, take care of yourself and have a good day 😊
I absolutely love this take!!! I'll give you a little more detail below, however, you outlined it very well.
Part 2 of Lilia X reader Rejection
Time had passed agonizingly slow at ramshackle dorm. Not only had you contracted a cold during your outside endeavors of rain and heartbreak from Lilias rejection, you also couldn't bring yourself to face any other students in the state of misery you were in. This, of course, had not gone unnoticed by a few. Ace and Deuce were naturally worried for you, however Rook and Vil were also left out of the loop with what happened that day raising their worries and causing them to come to you about it.
Coming by ramshackle and seeing you in such a state of misery was truly heartbreaking for the two. You opened the door with puffy eyes and a running nose, hunched over with a blanket covering the majority of your body. Immediately Vil sprung into action, pulling the blanket off of you and preparing a bath while Rook had made soup and medicine for you. Whilst chastising you for your sudden disappearance and sickly state, you had finally broken down and had given them the rundown of all that night's events. You needed support, and luckily the two were more than happy to give it to you. After learning it had been Lilia who stood you up and then humiliate you in front of the gates of the school, by the time you had indeed returned to the school, you noticed the way Vil and Rook would try and steer you away from any places that Lilia could be. They couldn't hide this very well, I mean, you knew all of Lilias's classes and the places he often visited in the school. Who wouldn't be able to notice the way your close friends had tried to distract you from this?
They noticed how standoffish you now were, how your look off in the distance was so distracted, so empty. They were, however, not the only ones to see this change in you. Lilia would steal glances from you from across the room and the halls, and simply thinking to himself you would soon forget your silly feelings and move forward with your smile per usual. He was grateful for Vil and Rook being by your side and figured this would be for the best. Being away from Lilia for the time being while you sorted out your emotions was going to be much better for you, and perhaps you'd be able to find yourself around Lilia like you used to. The time when you stayed up late with him playing video games, how you called him at the most random of times to tell him of your day, the way you would always be surrounded by so much fun. He was excited to get back to that, to the day you forgot your romantic feelings for the fae, and he could enjoy your company once more.
however...those days did not come as he had hoped.
It can be hard to imagine Lilia regretting something he believed so strongly on initially, however, he can't stop the stinging of pain that plagued his heart after seeing you in such disarray. The way you sat in the rain alone the way the rain blended in with your tears and the way your eyes were red...from him. He caused that pain. The bitterness he had felt from your confrontation hadn't gone unnoticed, those around him had begun to realize there was a shift ever so slightly around him. The air had become thicker and his smiles seemed to be far more forced, much like this instance with his son.
"Father," Silver approached the fae, "I haven't seen (y/n) around per usual. Has something happened between the two of you?" He inquired. Silver had rather missed your company, your cooking and the kindness you had shown him. He found you almost like another parental figure, Silver was incredibly fond of you and since the moment you had confided in your feelings for Lilia he was cheering you on from the sidelines in your advances to his father. When you had vanished without as much as a letter, Silver had become anxious and decided it be best to follow up with Lilia. The red eyed fae couldn't bring himself to meet the gaze of his child , avoiding it by staring at the computer screen had had been playing games on with a forced smile painted upon his lips.
"Don't worry, Silver. (Y/n) and I had a simple misunderstanding, and they are simply processing their emotions right now. Sometimes distance is the best cure for such fallouts," he said. The room became silent for a moment that felt like an eternity, before Silver took in a deep sigh and confronted his thoughts to Lilia.
"You rejected them?" He said quietly, Lilias head perking up in slight alarm at the sudden question. The turned on his chair to face the taller human, gaze far more serious than before.
"I see you knew about the prefects growing affections for me?" Lilia asked, attempting to keep his tone at a calm and collected manor. Silver flinched at the look his father was giving him, yet cringing ever so slightly at the idea of confronting his guardian in such a way. He nodded gently and fiddled with his fingers nervously.
"...why?" Silver asked, his gaze seemingly afraid to look into his fathers eyes. He knew he had kept this from him and indeed felt a little bit guilty, however what was he to do? He was certain Lilia returned the feelings, why the sudden change of behavior?
"They're a human, and I'm an aging fae. It simply was not meant to be," Lilia tried to quickly wave off his explanation to his son in hopes the subject would be dropped, yet the words he had used stung silvers heart. With his eyebrows furrowing and the increasingly frustrated feeling bursting in his chest, Silver began to question the fae far more sternly than before.
"What do you mean?" He asked, "So what if (y/n) is a human? They obviously are very important to you. Weren't you the one to tell me that fae and humans should live together in peace despite those differences?" Silver sounded almost desperate, hoping for some sort of explanation from the contrarian that sat before him. Lilia let out a deep sigh, he could tell that his patience for this conversation was running thin.
"Silver. This is...different. Perhaps you don't fully understand seeing as you're human as well, but we live...a very long time. I am a very old age, and I'm afraid I wouldn't be able to properly handle a romantic relationship, much less with a human who has time to find someone who will grow with them instead of focusing their time on a...dying fae," Lilia hesitated the final words, quickly attempting to dismiss this with a wave of his hand as he turned away from his son, however the silver-haired boy scowled with astonishment at this with a hint of sadness in his shaking voice.
"Yet you took me in as your own, father," Silver pointed out. Before Lilia could respond to his, he continued.
"I thought you raised me to see our races as equals. You gave me the chance to grow as your son, yet you won't give (y/n) the chance to grow as your lover? They care about you very much, that is plain to see as day. I think...those feelings are far more important than the way you see age. You can't throw aside how they feel because they should find another "human" to share their lives with, we both know that is not what (y/n) wants. I'm very sad you are talking like this, Father. I'm disappointed in you, I thought you were wiser than that." Leaving Lilia stunned and wide-eyed, Silver walked out of the room. Lilia let out a shaky sigh as he shook his head and scoffed at the ridiculous situation, his head burying into his hands. A moment of silence rang before his eyes closed and head lay upon his desk, muttering beneath his breath;
"I miss them..."
--
Check out my masterlist!
#twisted wonderland#Twisted wonderland x reader#Twisted wonderland headcannons#Lilia#Lilia x reader#Lilia vanrouge#Lilia vanrouge x reader#lilia vanrouge headcannon#Lilia x yuu#Lilia vanrouge x yuu#Twisted wonderland fanfics#Twisted wonderland fanfiction#Twst#Twst x reader#twst headcannon#twst lilia#lilia twisted wonderland#Lilia x mc#twst headcanons
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Hello! 2, 17 and 24 for the fic writer ask game?
THANK YOU!
2. How do you spend your time when it comes to fanfiction? Are you primarily a fic reader, writer, or a perfect 50/50 split of both?
Ooo I am definitely very much both, like 100% both. The big bummer for me is that when I'm writing in a fandom or pairing, I just can't really read in it that much. I worry about taking other people's stuff by accident, muddying my own voice and vision, if that makes sense? That's probably why I read across so many fandoms and pairings!
17. How obsessively do you sit and stare at your fic after you’ve just posted and wait for feedback?
I actually tend to try not to do that? Like I post a thing, make the tumblr post and then genuinely try to peace out for a while so I'm not obsessively refreshing to see if ANYONE LIKED IT DID ANYONE NOTICE?? That's not great for my mental health. This is a work in progress of course.
24. What’s a trope that you’d like to never hear about as long as you live, let alone write?
So here's the thing. I have a tendency to make Grand Pronouncements™ and I cannot tell you many times I've had to eat my words.
I will say, I don't tend to enjoy MC or infidelity much, so I typically steer clear of them! Mpreg is one where it really depends on the writer. I don't think I've written infidelity (though I've had ideas for fics), but I know I've written the other too - mostly as little vignette drabble things.
Thank you so much for the asks!
Fic Writer Ask Game
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ethan x mc for #64 of the prompts? 🙏
From these prompts
...
Ethan never locks his office door. He doesn’t need to, most people just tend to steer clear of him because he’s Dr. Ethan Ramsey and they’re a little afraid of him.
But Casey doesn’t seem to be afraid of him at all, if her barging into his office unannounced is any indication.
She slams a letter down on his desk. He immediately knows what it is. “What the hell is this?” She snarls. Dr. Casey Valentine is clearly very angry with him.
He picks up the letter to read it, although he already knows what it says. “It appears to be a letter dismissing you from the Emergency Room rotation this week Dr. Valentine.”
“Yes, Dr. Ramsey, I can read.” She seethes. “Why am I being dismissed from the rotation?”
“What makes you think I had anything to do with this?” He’d been very careful to cover his tracks. Maybe he can just pretend he has nothing to do with this.
Casey’s eyes narrow. “I have my ways. Now answer me. Why am I not on the rotation?”
“We’re preparing for a pandemic Casey. The emergency room is going to be crawling with toxins. You’ll be safer anywhere else in the hospital.” Ethan explains.
“So you took it upon yourself to manipulate my schedule? You need to think like my boss and not my boyfriend and then ask yourself if that seems ethical to you.” Casey retorts.
Ethan sighs, running his hand through his hair. He knows he’s thinking as her boyfriend and not her boss. He thought he’d be much better at separating his personal and professional life. “I was trying to protect you.” He says weakly, apologetically.
Casey sighs, coming to his side of the desk and taking a seat in his lap, cupping his scruffy cheeks since he hasn’t had a chance to shave with it being all hands on deck in the hospital. “I know. But I don’t need you to protect me. I’m a big girl and a damn good doctor. I can handle the Emergency Room during a pandemic.” Casey states confidently.
Ethan hugs her, pressing his lips to her’s gently. She presses back harder, and shifts so she can straddle him. It’s several moments before Ethan pulls away to speak. “You’re right. I’ll fix it. I’m sorry.” He apologizes.
Casey smiles. “I love that I’ve taught you how to apologize. I’ve really got you wrapped around my little finger.”
Casey laughs when Ethan rolls his eyes. He’s about to kiss her again, but suddenly there’s a knock on the door, and it starts to open. “Dr. Ramsey, we need you in room 204.” Casey frantically removes herself from Ethan’s lap as Zaid walks in, thankfully he’s looking down at a chart so their secret relationship is undiscovered.
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Hello, it’s your CS Secret Santa! I hope you’ve been having a pleasant few weeks and that all this Tumblr uproar hasn’t been too depressing! Don’t worry, you’ll still be getting your Secret Santa fic from me, even if I have to snail mail it to you! :D I’m with you on favorite types of fanfiction: it really depends on my mood. I also enjoy unplanned pregnancy fics! 1/7
I think it’s seeing Killian and Emma interact in the situation and the way that Killian always is able to break down her walls and convince her that he will be there for her and the baby that just makes me melt inside! I think my favorites are multi-chapter canon divergence AUs. I like seeing how all the different writers in the fandom think things could have gone differently based on one or two small changes to canon. I love writing AUs too! 2/7
I still haven’t really hit my stride with consistently writing fanfic, but I keep hoping that practice makes perfect. What other fandoms are you a part of ? I’m going to have to go read all your fics now! 😉 Are there any other tropes that you would prefer I steer clear of? Or any tropes that you just absolutely love and I should try to include? I will tell you upfront that I’m not personally comfortable writing smut, so I’m sorry but I’ll probably leave that part to your imagination. 😉 3/7
My family has always had a tradition of putting up the Christmas tree the day after Thanksgiving, so that kind of marks the beginning of Christmas music and movies and general festivities for us! And it is nice to get a whole month of Christmas joyfulness to help with the greyness of winter. Ick! Unless you like winter, which in that case, more power to ya! You’ll have to tell me more about your family traditions after all the secrecy is over! 4/7
My husband is third generation Czech so his family also does some traditional recipes around the holidays (mainly desserts!) and I’ve always been envious of families who have held onto their special roots like that! I love cooking and baking too, so I’d love to eventually hear what kinds of food you usually make! Does your family usually do big parties/get-togethers for the holidays? Or do you tend to be more laid back and kind of low-key?I would love including some Aladdin and Jasmine! 5/7
They were honestly one of the only good parts of season six in my mind! I just wasn’t a big fan of the overall writing by the point. Which was sad, but what can you do… Did you watch the whole show or was there a point where you stopped? I stopped watching live after the first half of season 5 and then just watched on Netflix. And I never watched season 7. Did you have a favorite season and least favorite season? Haha, I know exactly what you mean about Snow and Charming. 6/7
Actually, I still consider them two of my favorite characters, but their actions and characterization in the back half of the show is just… yeesh. You also perfectly put into words exactly what I’ve felt about their idealistic look on relationships! I’ve never been able to express that very well before, but just yes to all of what you said!I hope you got all those asks and Tumblr didn’t screw it all up!!! But either way, talk to you again soon! 7/7
Hello Santa! I’ve missed you! I’ve been having an alright week, nothing terribly exciting going on. I’m not too worried about the tumblr nonsense. I mean, I don’t like it and I don’t agree with it by any means, but I understand what they’re trying to do, and how difficult it can be to execute. I know there will be mistakes and it will be a bother, and I totally understand people wanting to leave, but I’m sticking around, at least for a while. But I’ve been on ao3 and ff.net for a while, so I’ll be keeping those up, and I’ll probably explore some additional accounts at some point. We’ll see.
Ugh, I’m totally with you! Killian convincing Emma that he wants to be around and be there for both of them is just too cute! It makes me all mushy. Also, I love seeing all the different names people come up with for their kids - names totally fascinate me in like a super nerdy way. Especially middle names. I think I’m very much in the minority of the fandom though with not liking Hope. Also, I see so much in fandom about their kids always being blonde and looking like Emma and just like… statistically speaking its not likely, and as a statistics person, that always bugs me. Like it’s fine if its just one kid, goodness knows that happens (both my parents have darker hair and I was white blonde as a baby and then blonde until I was an adult #towheadsunite). But when its like four kids and they’re all blonde the stats person in me gets very ruffled. I’m not sure I’ve read any mc canon divergence fics, but I always find them interesting. Mostly because I just find it’s not really a type of writing that I’m good at. The fun thing about AUs for me is that you get to world build, taking snippets from canon and snippets from the AU you’re fitting it into and make it this whole new thing. Say you’re writing a Pride & Prejudice AU, you get to pick parts of the plot that you like and twist them so it’s slightly different, and maybe you throw in some magic and see how that changes it. You get to choose what parts of Elizabeth Bennet’s personality Emma has, and what traits she brings over from canon Emma. And that’s just so much fun to me, to be able to create that way, and fit things just how you like them. But I find that when I’ve tried to write canon divergence I get too bogged down in the details - canonically, who was there and what had already happened and who knew what, and what magical abilities are there - and the story somehow gets lost in my brain. But I admire people who can write it, I think it shows phenomenal creativity to take a story and then run away with it and see how if you just change something small it can ripple out into the whole story. What are some of your favourite canon divergence stories?
I’m not consistent either. I try to at least write a little bit every day, but it always depends on what’s going on and how inspired I feel. I do have this excel thing where I keep track of how much I write for each of my WIPs each day, which I like. It helps me visually see the progress I’m making, and I’m definitely a visual person. The only other fandom I really write for is Harry Potter, but I like Doctor Who, West Wing, Downton Abbey. I think DW is really the only fandom of those. Honestly I watch way more shows than it ought to. I can’t think of any other specific tropes right now, either to include or avoid. Sorry, I know that’s not very helpful. I don’t mind not having any smut, I’m also not very comfortable writing it, and only selectively comfortable reading it.
Oooh, that’s a nice tradition! We always put our tree up kind of whenever we feel like it. I don’t know if my mom’s done hers yet, and my dad insists on waiting until the 12th so it’s the twelve days of christmas, no matter how many times I tell him that that’s not what that means. My roommate and I put our tree up last weekend though, so it’s all decorated now. We’re actually going to do a little “family photo” with the two of us and our pets tomorrow, which should be a riot. Haha, I do like winter! I love the cold bite in the air and the fairy lights everywhere and bundling up. And I especially love snow. It’s my favourite. But I’m also a January birthday, so I dont think I had much choice in liking winter.Oh my goodness, we do huge get togethers. Mostly just because our family is big. My mom has 8 siblings, and all but 2 are married, and then I have somewhere around 15 cousins, plus partners, so a normal holiday dinner for us is usually over 30 people. Thanksgiving is usually the biggest holiday for us, because somehow it’s worked out that that’s what most people can make it for. Christmas is still big, but less people travel for that, and I think it’ll probably continue to dwindle as cousins get married and stuff. This year will actually [probably] be the first year that I haven’t spent Christmas with my family, so it’s going to be a little weird for me. Boxing Day we typically go to my dad’s brother’s house, and I see his side of the family because they’re English. It’s always fun, and its usually the only time all year that I get to see them, but it’s also strange because I’m the only girl. It’s a more low-key day though, so generally if I need some quiet time I just grab a book and find a cozy spot. Last year was really nice though and two of my cousins and I stayed up super late and told stories and bonded. What kind of food is traditional for Czech christmases? I wonder if it’s similar to Polish food…
I definitely stopped watching live at some point in grad school, but I couldn’t tell you exactly when. It wasn’t really a conscious choice so much as just having a ton going on and not always being around to watch. I never watched s7 though. Once Emma and Killian were gone… well, I gave it a try, but I only got like 3 episodes in or something before I decided it wasn’t for me. Maybe one day I’ll go back and watch it, but I haven’t done a OUAT rewatch for a few years.I know that’s their fairytale story and everything and that’s kind of the point of them to some degree, to be that “ideal true love” but idk. I guess it just seems a bit garrish in the way that the other relationships really have to work for their happy ending. And snowing hits their bumps too, but… they kind of iron themselves out? One of the things that I liked about OUAT was that it was still fairytales, it was still fantastical, but it was realistic when it came to characters. They were broken, complicated, imperfect. The people themselves weren’t fairytale versions of anything. Except snowing. And from the perspective of being that fairytale ideal, they’re done well, of course, and I think that’s why people like them. But it’s so different from everyone else on the show.Anyway, that was a lot, but it was so wonderful talking to you! I hope we get to chat again soon! (Also sorry for not really asking any questions, but it’s nearly 1am now and WAY past my bedtime so I’m going to get some shut eye and then post this when I wake up.) Cheers!
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How To Wear The Men’s Logo Fashion Trend
http://fashion-trendin.com/how-to-wear-the-mens-logo-fashion-trend/
How To Wear The Men’s Logo Fashion Trend
At the turn of the decade, a glut of opinion pieces decried the death of the subculture. Mostly white, middle-aged rock journos moaned that there were no proper ‘scenes’ anymore. That fast fashion and Spotify had killed youth movements. That everyone dressed the same, in some version of post-Libertines skinny jeans and tees. That individuality had died in the 1990s with Britpop.
Roll on eight years and the NME’s dead, the kids have never dressed more disparately and, like a renegade master, the nineties are back once again (if you get that reference, you’ve probably already got the look in your attic). Where once you needed some knowledge to pick your Blur fans from your Oasis fans, today’s style tribes come pre-branded.
By embracing logos in a way not seen since the days when Tommy Hilfiger sold in shops other than TK Maxx, it’s easy to pick the skatewear kids from the high-fashion set, the wannabe grime MCs from the Rafsessives.
All of which makes logomania at once a trend that anyone can jump on, and one that’s fraught with peril. Unlike in the nineties, when logos were a slightly less gauche way to flaunt your wealth than wearing a coat made of cash, this time around they embody a convoluted blend of irony, status, lack of status, in-joke and fashion knowledge. Get it wrong and you’re your dad in the Supreme queue. Get it right and you’re Jonah Hill in Palace, quietly breaking the internet.
Here are four key ways to be the latter.
Wear It Loud And Proud
The OG logo move, both back then and right now, is the branded tee. “Gucci kick-started this trend [in recent years] with its logo T-shirt,” says Luke McDonald, a stylist at online wardrobe service Thread. Though street- and sportswear brands have never abandoned their graphics, the luxury brands had steered more minimal since the noughties as customers preferred a subtler display of wealth.
“But that doesn’t translate well to Instagram,” McDonald says. “Logos do.” Gucci’s tee, while still nosebleed expensive, let consumers buy into the hottest brand in fashion without shelling out four figures. Plus, everyone could see what you’d bought and where it was from.
Labels high and low followed suit. “At the moment, you can’t have too much,” says Nick Eley, head of men’s design at ASOS. “There’s a real trend for all-over or huge, oversized logo prints.” These are not for wallflowers. You are, in essence, paying a brand to act as their advert, so make sure your go-to is more than a pretty picture. “You should pick a label that feels authentic to your style and lifestyle,” says McDonald.
Logo clashing is doable, but tricky. It’s better to give your chosen brand the spotlight unshared. “I would treat logos in the same way I treat prints,” says Chris Hobbs, menswear fashion editor at MatchesFashion.com. “One at a time, otherwise your outfit will start to wear you.” If you look like an F1 driver, dial back.
As A Subtle Wink
There are always ways to dip a toe into any fashion trend, even one that’s as look-at-me as this. On the high street, the approach tends to be OTT – the logos themselves have less clout, so their owners need to go big lest the punters go home. But among the labels with more cache, even those that have long been logo-shy have leaned into the trend. Albeit gently.
“The subtlest way to approach logos is to pick a label that doesn’t visibly brand their product,” says Eley,” but which has a particular sign-off or print that is immediately distinguishable.” Think Burberry’s check, recently reintroduced after being binned in the noughties because of its popularity among the less-well-heeled, and Margiela, with its signature stitches.
For a pocket-money take on that approach, look for either tonal logos – think a white-on-white Stan Smith, or black-on-black Nike swoosh – or stick to trousers, where the branding is subtler. Joggers in particular, with the logo relegated to the side stripe, tick off two trends at once.
“You can also restrain the impact of your logos with layering,” says McDonald. “Under a plain hoodie or an open shirt, you just get the flash of a logo on a tee.”
With A Healthy Dose Of Irony
Let’s make one thing clear: all logos have some sense of irony. Those worn in earnest are too thirsty to be tolerated; today, status is earned by not looking like you care about status at all. Confused? Good. Because that’s the headspace you need for Gucci’s self-inflicted bootlegging, by which the brand flogs price-of-a-suit T-shirts with the word ‘GUCCY’ written on them.
Fair cop. Your correspondent once purchased a Palace tee in which the enormous rear logo reads ‘Placae’. It seemed funny at the time, but is in reality obscene. Also, no one has ever noticed the typo. However, ridiculous as all this might seem, it does introduce the one thing that’s never been fashion’s strong suit. “Fun,” says Benns. “Gucci is having fun with its typography. And I think that’s interesting.”
For those without the bank balance for knock-off versions at luxury prices, the streetwear world offers the time-honoured logo flip. “It’s always been about democratising those brands and the things they represent,” says McDonald. “It makes them accessible and relevant to street culture.” Bowlcut Garms does a number of neat brand mashups and Sports Banger has reworked everything from Helly Hansen (as Hackney Hardcore) to the NHS and Nike logos.
In Your Pocket
Gucci doesn’t make its billions from the stuff in Jared Leto’s wardrobe. Rather, it’s the accessible, affordable products that let everyone else buy into the brand without a call to Wonga.
“That used to mean fragrances,” says McDonald. “But now, every brand has a range of lifestyle accessories, from phone cases to lighters to keychains, all of which have the logo front and centre.”
For the man looking to rep the logo trend without going all fanboy, it’s the gentlest way in. For the genuine fanboy, it’s the most affordable.
Key Brands To Wear For The Logo Trend
Luxury Brands
Gucci
The word Gucci is almost as heavily ingrained in the lexicon of fashion connoisseurs as the word fashion itself. It’s a name synonymous with luxury, glamour and style – which is probably why people are so keen to have it plastered all over their chests.
The respected Italian fashion house has been one of the key high-end labels spearheading the logo trend, and also the one having the most fun with it. Pick from printed tees, hoodies, bags, trainers and more, all boasting that big-ticket green and red branding.
Off-White
If the logo trend is all about irony, then no brand is a better example than Virgil Abloh’s acutely self-aware Off-White. Abloh’s imprint has received almost universal praise for its tongue-in-cheek use of branding, logos and labels – perhaps most notably recently in its collaborative effort with Nike, ‘The Ten’.
He must be doing something right. After all, you don’t get named creative director of one of the most esteemed high-fashion labels on the face of the earth – Louis Vuitton – for not having your finger on the pulse.
Balenciaga
There are few brands that can get away with flogging a pair of plain white socks emblazoned with their logo for just under £100. Balenciaga is one of them.
Ever since Vetements’ Demna Gvasalia – a man known for his love of bold logos – took the reins of the Spanish luxury label, not-so-subtle branding has become one of its calling cards. Think embroidered baseball caps that cost more than your rent, politically-themed pool sliders and plenty of nods to popular culture.
Mid-Priced Brands
Tommy Hilfiger
When you take the nineties resurgence into account, it’s hardly surprising that Tommy Hilfiger’s legendary flag logo is flying high once again. Tommy was a staple fixture in the world of fashion 20 years ago and with a little help from the vintage resellers of the social media generation, is now back in full force.
Block colours, bold fonts and nineties styling are what it’s all about. And at manageable price points, adding a dash of Hilfiger to your wardrobe won’t leave you living off super noodles until payday.
Calvin Klein
It’s always been about the logos at Calvin Klein. When that now-iconic branded waistband first peered over the top of a pair of jeans, a legend was born, cementing the Calvin Klein font as a symbol of style and sex for men all over the world.
Today it’s more than just nice underwear, though. The American label has taken that same typeface and applied it to tees, hoodies, outerwear and more, staking its claim as one of the leading brands in the logo trend.
Levi’s
With little more than a small red tab, sewn onto the back pocket of its jeans to denote where they came from, Levi’s has hardly been a brand renowned for its heavy use of logos. However, in recent years, that’s all changed.
Many of Levi’s casual offerings now feature the brand’s sportswear logo, which first made an appearance at the 1984 LA Olympics. Its T-shirts are quickly becoming as iconic as their denim siblings, making now as good a time as any to get involved.
Streetwear Brands
Palace
In less than a decade, London-based label Palace has gone from fledgling skate brand to fashion royalty. Its unique sense of humour and beautifully designed ‘triferg’ logo have made it the imprint of choice for clued-up skaters, streetwear connoisseurs and fashionistos alike.
The Palace logo and font face have become common sights in skate parks, at fashion weeks and on the shoulders of the hip-hop elite. And with seasonal drops that see the streets of Soho jammed up with hypebeasts from London and beyond, there’s only one other label that comes anywhere close…
Supreme
Undisputed king of logos, Supreme is well known for its unfaltering ability to slap a bogo (that’s ‘box logo’ for the uninitiated) on anything – like, literally anything – and have people dropping their life’s savings to get their hands on it.
That instantly recognisable white-on-scarlet trademark is one of the most famous logos in fashion, made all the more coveted by the amount of sheer dedication (and money) it requires to obtain.
Stussy
The logo thing may be what’s hot right now, but California-born street/surfwear originator Stussy has been on it since day dot. In fact, if it hadn’t been for Shawn Stussy’s eponymous label in the first place, we might not be sat here writing this at all.
Known for its graffiti-inspired script logo, Stussy was the brand that pioneered heavy branding and made it one of streetwear’s calling cards. Plus, unlike similar labels, clothes aren’t produced in deliberately limited runs, so getting your hands on a piece is actually an achievable feat.
Sportswear Brands
Adidas
When it comes to bold logos, the big-hitting sports brands have been doing it for longer than most. Adidas’ trefoil logo and three stripe trademark have become two of the most recognisable designs in the history of, well, design.
Worn as a badge of honour by hip-hop heroes such as Run DMC in the eighties, Britpop stars and terrace lads of the nineties, and pretty much everyone else since, the Adidas logo is one of the all-time greats, making it one of the easiest to wear, too.
Nike
Nike’s logo couldn’t really be any simpler, but therein lies its beauty. The Swoosh has permeated every part of the world and you’d be hard pushed to find anyone who doesn’t instantly know what it is. Because of this, it’s an obvious go-to when it comes to getting yourself involved in the logo trend.
The Oregon-born sports label is known for slapping its mark on everything from tees to trackies, sneakers to socks – making it the perfect way to embrace the logo look without going too left field.
Champion
It may have been founded almost 100 years ago, but thanks to today’s obsession with logo-laden sportswear, Champion is now more relevant than ever before. Due to a number of recent high-profile collaborations, the American heritage brand has become a favourite in streetwear circles, while still counting athletes and sportsmen among its customers.
Think hoodies, tracksuit bottoms and tees in its signature reverse weave fabric, all featuring a hearty dose of in-your-face branding.
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