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gozealouscloudcollection · 5 years

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蘋果最重要的一家Apple Store重新開業了

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蘋果在線商店(中國)

為了做到這一點，這些 Apple Store 很少採用相同的裝潢和陳列，店內設計會結合當地的建造風格，做到“入鄉隨俗”。我們將通過一系列文章，帶你逛一逛這些坐落在不同國家的 Apple Store，領略不同的“蘋果特色”。

今天要介紹的這家Apple Store 位於美國紐約市曼哈頓，它不僅是全球首家7 × 24 小時營業的蘋果零售店，同時“喬布斯親手設計”的屬性也是它最耀眼的光環，這就是Apple Fifth Avenue （蘋果第五大道店）。

在 Apple Fifth Avenue 還未建成之前，從通用大廈入口延伸到第五大道的那塊開放空間雖然足夠大，但一直缺乏有效的利用。直到 2003 年，地產巨頭 Harry Macklowe 親自前往位於 Cupertino 的蘋果總部，當時喬布斯提出了想要建造一個“蘋果旗艦店”的想法。 “它（指旗艦店）的各個方面都將會是頂尖的，而且還將 7 × 24 小時營業。”Harry Macklowe 回憶道。

而Apple Fifth Avenue 那著名的“立方體”設計便是喬布斯在那次見面會議上提出的，當時他甚至還拿出了一個漂亮的木製模型，其中就包括了玻璃立方體，同時還有建築本體以及旁邊的空地廣場。（立方體的設計後來還被蘋果申請了專利）

自從2006 年5 月開業以來，Apple Fifth Avenue 經過了多次翻修，其中規模最大的兩次分別是2011 年的玻璃立方體改造以及2016 年開始持續了三年的大翻新：第一次的改造將“立方體”原本的90 塊玻璃替換為15 塊體積更大的玻璃，改造後顯得更加簡約；第二次的改造從2016 年開始，整整持續了三年，直到9 月20 日蘋果才宣布重新開放Apple Fifth Avenue。

如果從外面看的話，那個由15 塊玻璃組成、懸掛著Apple LOGO 的標誌性“立方體”依舊矗立在公共廣場上，遊客和消費者可以通過這個立方體或者旁邊的兩個輔助入口進入位於地下的Apple Store。

稍有不同的是公共廣場經過了重新設計，首先引入眼簾的是九個依次排列在“立方體”兩側的“Skylenses”雕塑，曲面的線條和鏡面的設計使其能夠同時兼顧裝飾性和實用性，遊客可以舒適地坐在上面，而且雕塑下方內置的循環冷卻系統還能確保這些雕塑不會在冬季出現霜凍，實現全年可用。

在這些雕塑的周圍，還有 62 盞嵌在地上的圓形燈。晚上，這些燈會發出光線照亮整個廣場，而在早上，它們能夠將自然光引入位於地底的 Apple Store 商店，使得室內能夠充滿自然光。

從立方體進入地底的Apple Store 首先要經過的新的圓形圓形升降梯的不銹鋼樓梯，這些樓梯和每一個懸臂式腳踏板均由鏡面不銹鋼製成，和蘋果一直以來追求的簡約風格相呼應。

位於地底的 Apple Store 經過改造之後，其面積幾乎是之前的兩倍，室內有了更多的綠色植物和展示台。前面提到的“Skylenses”雕塑和62 盞圓形燈在地底下成為了“天窗”，它們負責將自然光引流到室內，配合上由彎曲織物製成的“雲狀”背光天花板，室內的採光能夠全天將人造光和自然光線融合在一起，以適應不同時間段的日光色調。即使在弱光條件下，天窗周圍的光線強度能夠自動調節，營造出自然光充斥室內的感覺。

作為一家蘋果旗艦店，Apple Fifth Avenue 的配套設施當然不能“缺斤短兩”，不僅有“天才林（Genius Grove）”提供專業的技術資訊服務，還有提供Today at Apple 免費課程的“互動坊“Forum””和“視頻牆（Video wall）”。此外，Apple Fifth Avenue 還擁有兩個會議室，能夠用來舉行一些更加私密的商務會議。

.(tagsToTranslate)Apple 蘋果(t)蘋果最重要的一家Apple Store重新開業了(t)kknews.xyz

from 蘋果最重要的一家Apple Store重新開業了 via KKNEWS

#業內資訊 #Store重新開業了 #蘋果最重要的一家Apple

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stalkpub-blog · 5 years

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@apple's famous 'cube' is set to re-open its doors on #newyork's fifth avenue tomorrow. the landmark store, which has been completely re-designed in collaboration with @fosterandpartners, is illuminated by 18 mirror-glass 'skylenses' and 62 skylights that bring natural light below ground. @officialnormanfoster more on #designboom - link in bio! #architecture apple's famous 'cube' is set to re-open its doors on #newyork's fifth avenue tomorrow. the landmark store, which has been completely re-designed in collaboration with fosterandpartners, is illuminated by 18 mirror-glass 'skylenses' and 62 skylights that bring natural light below ground. officialnormanfoster more on #designboom - link in bio! #architecture @apple's famous 'cube' is set to re-open its doors on #newyork's fifth avenue tomorrow. the landmark store, which has been completely re-designed in collaboration with @fosterandpartners, is illuminated by 18 mirror-glass 'skylenses' and 62 skylights that bring natural light below ground. @officialnormanfoster more on #designboom - link in bio! #architecture

#newyork's #designboom

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gsosa4realty · 5 years

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#Repost @designboom with @get_repost ・・・ @apple's famous 'cube' is set to re-open its doors on #newyork's fifth avenue tomorrow. the landmark store, which has been completely re-designed in collaboration with @fosterandpartners, is illuminated by 18 mirror-glass 'skylenses' and 62 skylights that bring natural light below ground. @officialnormanfoster more on #designboom - link in bio! #architecture — #apple #nyc #newyorkcity #nuevayork #fifthave #design #stores https://www.instagram.com/p/B2nBhJtH4xY/?igshid=1x85l5bnpq1bz

#repost #newyork #designboom #architecture #apple #nyc #newyorkcity #nuevayork #fifthave #design #stores

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atretail · 5 years

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Apple Fifth Avenue Reopening - NYC

Addicted To Retail (ATR) presents: Apple Fifth Avenue Reopening in NYC.

Apple today reopened its landmark Fifth Avenue store, located on the corner of Central Park, one of the greatest public urban spaces in the world. Set against the backdrop of the famous General Motors Building by Edward Durell Stone, the site has a long history; a sunken urban plaza in the 1960s that was filled-in at turn of the Millennium, it was later transformed in 2006 into one of the most photographed attractions in the city with the insertion of the iconic glass cube, Steve Jobs’ defining symbol for Apple Fifth Avenue.

Through the careful peeling back of layers of history and the sensitive restoration of the cube, Apple Fifth Avenue seeks to revive the plaza by making it more accessible from three sides, reinforcing the progressive and innovative spirit that is emblematic of Apple. The project is the result of a close collaboration between the design team at Apple led by chief design officer, Sir Jonathan Ive and the integrated design and engineering teams at Foster + Partners.

Sir Jonathan Ive commented: “The Fifth Avenue store was and is a continuation of Steve’s vision for Apple, with its iconic transparent cube, which is one of the most visited places in the city. The new design seeks to build on the original idea and create a public plaza that celebrates the vibrant nature of New York City. It gifts Manhattan its greatest new urban room, a celebration of city life, diversity and creativity.”

The plaza is the perfect stage for celebrating Apple’s passions: photography, music, art and design, coding, and more. Wide steps along the edges invite people up into the space, to gather in a bustling epicenter of urban life. Stone seaters shaded by trees and bordered by linear fountains along the edges of both 58th and 59th Streets create a place to rest and a quiet buffer from the busy traffic, alongside two discrete auxiliary entrances that enhance access to the store below.

Nine beautiful innovative mirrored ‘Skylenses’ are arranged in a grid either side of the glass cube. These public sculptures allow visitors to interact with the famous New York City skyline in a completely new way. Their seamless curved surfaces create a place to sit while providing a reflected perspective of the city’s architecture. The skylenses feature an innovative circulatory cooling system beneath the top surface, designed to absorb solar energy and offer frost protection, allowing people to use them throughout the year. The mirrored glass floods natural light into the expanded store – double the size of the previous space.

At the center of the plaza is the distinctive glass cube, signifying the hub of activity and drawing life into the store below. Visitors descend under the light-flooded glass cube, down a new circular lift and spectacular stainless-steel staircase. Each element from the elevator drum to the stair treads is made with mirrored stainless steel, reflecting the sights and energy from the surrounding area. The carefully chosen materials completely dematerialize the form and the infinite reflections of light and the skyline create an exciting and stimulating experience.

A grand hall beneath the plaza matches the energy of the public square above, with a backlit, cloud-like ceiling made from a three-dimensional curved fabric innovatively combines artificial and natural light to match the changing tones of daylight through the day – producing an experience that has never been achieved before. Even in low-light conditions, the intensity is higher around the skylights and gradually recedes away from it, giving the impression of natural light flooding the interior. A ring of lights around each skylight contains focus lighting that highlights the products on the display tables. The ventilation system is discreetly integrated within the stone floor and responds intelligently to the levels of occupancy and outdoor weather, optimizing energy usage.

Stefan Behling, Head of Studio, Foster + Partners, said: “Inspired by the original vision of the sunken open-air plaza, we wanted to completely dematerialize the roof of the store and flood the interior space with daylight. The Skylenses literally bring the skies underground and the innovative tunable white light ceiling allows us to match the exact wavelengths of sunlight at different times of day, blurring the boundary between inside and outside.”

via Foster + Partners

#Foster + Partners #Apple Fifth Avenue #apple store #nyc #cool stores #retail design #architecture #Apple Fifth Avenue Reopening NYC #Apple Fifth Avenue Reopening

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