#silly silly fesh

[blobee]

Fesh

Shork

Also

Doodle

[chongoblog]

i still think the pacman track on Smashup Ultimate is some of your best work yet. the use of the fesh pince "eating my damn fruit" remix was absolutely inspired.

I knew I wanted to do something silly with a Fesh Pince remix at some point in the album since I am unhealthily obsessed with it, so when I realized that Pac-Man also eats fruit it was not dissimilar to ecstasy, I assume.

[rustirr]

Au where Niki, Kohaku, and HiMERRU + Hiiro make a diss track about Rinne, Anzu finds it and wala, a new unit is formed!

☆-- ꒰ HiHi! Kenji here! Sorry for any spelling mistakes or grammar errors! This au probably makes zero sense and i haven't watched the anime, nor do I know much lore abt Crazy:B or ALKALOID so characterization is probably wrong and this is all probably extremely ooc, but I came up with this idea as soon as i was going to sleep at like, 4 am so ykyk ꒱ --☆

–––––––––––––––––––––––––––

So basically, the rest of Crazy:B are just annoyed with Rinne, they're frustrated with him but they know that if they try to talk to him he probably won't care or apologize. As sorta a joke, Kohaku makes a small diss track on Rinne, Niki finds the idea fun and joins, and eventually HiMERU chimes in as well.

They all just keep the diss track as an inside joke, but Kohaku ends up showing it to Hiiro just to see what his reaction to it would be. Hiiro thinks it's a funny piece of banter, and decides to make a few bars as well. Kohaku is impressed with how well Hiiro can rap and they all decide to just start a silly rap group together, nothing official but songs they make for themselves to enjoy.

Anzu ends up finding it, and thinks it's hilarious. She says that they can actually make a rap group but only temporarily, all of them didn't expect this to really happen but they're pretty excited at the idea of making a rap group together and release songs they've worked hard on.

Like, as soon as the meeting Anzu had with them is over they all rush to Hiiro and Niki's shared dorm and basically have a sleepover where they gush about unit name ideas, costume ideas, and mew songs. Hiiro decides to name the original Rinne diss track 'Dethrone' since Rinne is the future king if their village. All of them think it's an amazing name. They all share a few laughs and stuff.

The next day Anzu calls them to her office and basically asks them if they want to start the unit, and they all say they do. Anzu is pretty cheerful about the whole situation, and she tells them to check hold-hands for any updates from her. After a bit Kohaku gets a message: he's the new unit leader of Hornet Poison!

He quickly tells everyone, and he's kind of nervous, he's the youngest out of all of them but he's happy that Anzu thinks he's capable of being a unit leader.

Hornet Poison is a four member idol unit, consisting of Kohaku Oukawa, Hiiro Amagi, HiMERU and Niki Shiina, and they're a unit under Cosmic Productions.

–––––––––––––––––––––––––––

On a day Crazy:B was supposed to have a live, nobody but Rinne appears on stage, suddenly all the lther members of Hornet Poison come on stage, all dressed in their unit uniforms. Rinne is obviously surprised, but he goes along with the flow of things.

The live basically goes like this: Kohaku explains who they are and why they're there. Hiiro adds to what Kohaku says. Both Niki and HiMERU start the sing or rap, and once Kohaku and Hiiro are done with what they're saying, rhey join in as well.

Rinne is just in absolute shock, but he really finds the whole thing funny and afterwards he buys the hornet poison gang ice cream.

–––––––––––––––––––––––––––

Random scene:

Kohaku: We're Hornet Poison, comin' at ya' fesh from the hive - here to dethrone the false rulers who call themselves royalty!

Hiiro: Dethroning old bees and entering as the new hivemind of the idol industry!

-Niki+HiMERU rapping starts-

–––––––––––––––––––––––––––

They've probably done the same to ALKALOID amd maybe Double Face, who knows, but everyone has a good laugh after each live. Also, KohaHii real, they smooch after each live!! Also, temporarily means 'Ygs just make songs, after a bit we can forget this ever happened' Rinne Diss Track never got released, but everyone in ES has a copy of it. After this, Hiiro and Rinne have random rap battles but it's just those cringy Roblox raps. Kohaku + Hiiro have mutual crushes on eachother, and Kohaku told HiMERU and Hiiro told Rinne, but they both try to get Kohaku and Hiiro to confess to each other (they never do)

[lumidotexe]

I have a few-ish questions but im not going to ask them now, I absolutely love the goldfish Mac has Fsh, this question is about them

Pronouns? (If any and is just a silly lil question 🤪)

What does he do with it in his free time, like he plays (how would one play with a fish ;-;) with it or read/tell a story to it?

Please tell me the secrets of the goldfish I need it.

And also how do you pronounce their name?

Also great work and remember to take breaks :D

(I pronounce it as Fesh :)

*also yes that is a Furby in the pic and I friken love em, no one can make me think otherwise.*

-most likely they/them for Fsh (since macaque never found out its sex)

-goldfish are considered lucky in chinese culture, so macaque likes to boop Fsh for good luck with his finger in the morning.

-Fsh is somehow immortal

-could either be pronounced Fesh or Fush. Just get rid of the eye "I"

[doubleddenden]

With what I assume is the last dlc for SV, I thought I'd make a post for me to come back to later compiling the teams I used and other significant pokemon I've caught or used to some capacity.

I'll make a small blurb for each, including more teams under the cut

Base Violet Team:

Nyastolfo the Meowscarada, the starter. Admittedly he's not my favorite of the paldean starters, that actually goes to Skeledirge. But I wanted Ceruledge, and I wanted a colorfully diverse looking team, so I went with the weed cat. He's probably a little silly but the most dedicated pokemon.

Benji the Pawmott, who despite his size is a little powerhouse and one of my favorite pikaclones.

MickDonnaGoof (shorthand for Mickey, Donald, and Goofy) the Wugtrio, who may not really be a legitimate separate pokemon in my eyes and is more of a glorified dugtrio regional variant. But I still like her.

Caliburn the Ceruledge, the sole reason I chose Violet to begin with and has consistently been one of my favorites. She's potentially one of my strongest pokemon ever and the first I ever had change Tera Types, and the only one to do so TWICE. Fire to Ghost to take on Iron Leaves on our own, and then from Ghost to Stellar to completely ascend her.

Clodina the Clodsire, who is probably the most universally loved gen 9 pokemon for good reason. So friend shaped. Also the clean up when she was on my team.

Ceterry the Cetitan, who has the cutest encounter story. I was going to use Baxcalibur, but while in Glaseado Mountain I saw a little Cetoddle come walking up to me by itself. Didn't attack me, just smiled and danced. I didn't need to fight it at all and just tossed a ball at it, and it joined me. Probably my fondest memory of a Pokémon willingly joining my team without a battle.

Teal Mask Team

Shogun the Hisuian Typhlosion, who was caught after I finished Legends Arceus and finally got a chance to shine in Kitakami. Originally I wanted to use my Silver Typhlosion or my Hisuian Samurott from LA, but both were too high a level, so I compromised on Shogun, who was just right.

Racer the Yanmega, my first Kitakami capture within moments of arriving. A real glass cannon but a fun one, and honestly I've always wanted a reason to use one.

Fesh Pince the Poliwrath. Technically my third Poliwrath, but my first one from Fire Red is long gone and my second one is from a fan game- that's who Fesh Pince is named for, also the YouTube poop series lol. He's reliable enough

MorMarnie the Morpeko, who is probably the weakest but cutest of the teams I've put together in SV. In fact I've noticed each team has at least 1 designated cutie, so I'm okay with that.

Hollabax the Baxcalibur- admittedly I caught him in Paldea, but never got around to using him until Kitakami, where I brought him in to fix up the aesthetics of my team. If Racer is a glass cannon, Hollabax is a glass hammer, who dishes out some decent damage but goes down very quickly. Still enjoy what he adds to the team.

Yoginator the Blood Moon Ursaluna- funnily enough, Scout the Furret was in his slot before he came along. This guy's quest was really fun and amazing, and he about wiped my team before Scout saved the day. I got a funny pic of him absolutely loathing being on my team that's somewhere on my blog and it sends me every time. He kinda sucked in kitakami but got better.

Indigo Disk Team

Dojikiri the Shiny Hisuian Samurott, who was the first pokemon I successfully bred specifically to be shiny that wasn't by accident. When I found out Blueberry Academy was in Unova, I wanted to use a Unovan starter- but the problem is that I've used EVERY starter, even ones I dislike, and at the time I thought it was going to be an early pick and really didn't want to re use any of them. So with the criteria met, I bred for my favorite starter, Hisuian Samurott, the best of all worlds tbh. In battle he kinda sucked at first, which is hilarious considering how powerful his dad is (Muramasa) and his namesake being the PERFECT Japanese sword that killed Shuten Douji- but eventually he came into his own as a master of sword moves and became super reliable.

Texas PRIME the Paldean Fire Tauros. Paldea got good fire types, I've always wanted to use a Tauros, so I transferred this from Scarlet. He's reliable enough and pulled through when I needed him, but he's kind of got a Worf effect going on.

Iron Giant the Golurk. Originally I had planned to use a Rhyperior, but they fucked up Home so it would not work until the day after Indigo Disk officially dropped, and I did not want to trade, so I made use of Iron Giant and got attached. Yes he knows Fly but it's not as cool as I had hoped.

Arches the Archaludon, probably the most powerful on the team and definitely the one I relied on most. Once I got him set up with Electro Shot, he was one shotting pretty much everything. He's a bit slow but tanky.

Gelo the Reuniclus- designated cutie of the team and I'll hear no arguments. Gelo was basically Arches and Dojikiri's Rain Dancer partner for the most part, but he got a few good wins along the way. I imagine hugging it is kinda sticky.

Beakers the Toucannon- admittedly I originally thought about it only to make the aesthetics come together for the team, but I am really surprised at how good it was. Beakers is no Corviknight or Talonflame, but his Skill Link basically made him invaluable with Bullet Seed and Rock Blast. Genuinely and pleasantly surprised with him, and I imagine we use him like a Tommy gun.

Honorable mentions

Scarlet "Ash" playthrough team, no nicknames, in which I went through as if I were writing another Season with Ash as the protagonist

Violet reserves:

GarganaclBOI the shiny Garganacl

Gaga the Espathra

Tyranitron the Shiny Iron Thorns (not pictured: a non shiny Iron Thorns I also used)

Iron Jugulis (no nickname)

Emi the Tinkaton (if you're reading this, yes I did name it after you because it's so you coded)

Miraidon, no nickname but he is the best doggo

Scout the Furret (Silver 3ds transfer)

Iceslash Alolan Sandslash (used for Drayton's trial)

Dipper the Hydrapple (formerly the Dipplin I used briefly in Kitakami)

Muramasa the Hisuian Samurott (my Legends Arceus starter and brief Kitakami body gaurd, father to Dojikiri)

Ogerpon, who isn't nicknamed but we love our adoptive daughter

Tyson the Annihilape (formerly a Primeape from Leaf Green from over 15 years ago)

And of course

the Egg Hatching Team

Ditto the Japanese babymommadaddy slut

Blaze the Talonflame (original XY transfer)

And Pyro the Magmortar (original black 2 transfer)

Trying to decide my favorite of the teams I've made. It might be a tie between Kitakami and Blueberry, but I still do love Ceruledge, Clodsire, and Pawmott a bunch.

Although I bitch a lot about performance and story choices I personally disagree with or wish they would have expanded upon, one thing I love is making teams and immortalizing them for me to look back on fondly. This was probably the largest cast I've assembled in any pokemon game with fresh teams for each playthrough and dlc, backup mons, and transfers for fun.

The decision to make a new team for the dlcs was definitely a great decision, as it allowed me the opportunity to use Pokémon I never thought I'd ever really use in official capacity, such as Yanmega or Toucannon.

[citrus-storm]

enjoyment of ytps on this site is so performative. its all just spadinner and fesh pince to these people. they assume people simply stopped making them when they stopped watching in the early 2010s. they don’t see it as the constantly-evolving cornerstone of internet comedy that it is, they see it as some silly relic for them to feel special about having nostalgia for.

[officialtokyosan]

fesh pince's "i think your a big boy" has been my silly phrase for years

[verratensduo]

💍 JeanMarco (I don't ship it. I'm only sending this because I know you like it)

where they get married: On the Bodt family farm

when they get married ( ie what time of day, what month and season etc. ): Spring

what traditions they include ( do they get married under a chuppah and crush a glass, garter toss, ‘something borrowed, something blue,’ etc. ): They squish a lemon over Marco’s head, and an orange over Jean’s, it is a weird thing I am still trying to make a full explanation for.

what their wedding cake looks like: Decorated to look like a successful harvest.

….who smashes cake into whose face: Jean does to Marco.

who proposed to who first: Marco proposed to Jean

who walks down the aisle and who waits at the altar ( or neither ): Jean walks down the isle to Marco.

what their wedding dresses / suits / other look like: Marco wears a very nice red and black and red and Jean wears a white and blue tuxedo.

what their wedding colour scheme is and what sort of decor they have: It is a very nice seasonal based wedding with crops and natural plants of spring with all sorts of Green and Yellow/

what flowers are in the bouquet ( if applicable. bonus: what do the flowers mean? ): White and red roses, symbolizing the end of childhood and the unbreakable bond of marriage.

what their vows are ( eg poetry, traditional, improvised etc. ): They kind of skip the vows because they love each other so much they don’t see it as necessary.

if anyone’s late to the wedding: No one is.

who’s in the bridal parties / groomsmen / other: Marco’s grooms men are Eren, Armin, Connie, and Sasha. Jean’s groom’s men are Levi, Historia, Hanji, and his dad.

what their bridal party / groomsmen / other are wearing: typical balck and whit tuxedos or a white dress depending on personal preference.

who gives speeches at the reception ( bonus: what do they say? recount a sweet memory or two between them? tell an embarrassing story? ): Connie gives the speeches and embarrassing stories.

who catches the bouquet( s ): Sasha.

what their wedding photos are like ( are they sweet, with the couple holding hands or kissing or ~gazing into each others eyes~? are they silly, with a snapshot of the ‘cake-smash’ moment? or are they artistic, with one of them facing the sunset or holding their bouquets? ): They are drawn so Marco and Jean look exhausted.

what sort of food they have at the reception: Fresh picked vegtables and fruits, fesh eggs, and fresh meat made into special dishes.

who cries first during the ceremony: Marco when he see how hansom Jean is in his tuxedo.

how wild their reception gets ( who dances the best, who gets drunk first, etc. ): Marco and Jean dance the best, Sasha, Connie, and Eren get shitfaced, and Armin tries to dance as best he can with all his unmarried friends.

what their rings are like: Jean has a bright shiny beautiful diamond on his, Marco has a  beautiful Alexanderite. Yes I went with their birthstones.

what sort of favours they have ( heart shaped sparklers, mini champagne bottles, personalised candy etc. ): They have a personalized cheese basket

where they go for their honeymoon: Utopia district and it’s famous hotel.

something memorable that happens during the party / ceremony ( do they run out of ice and someone goes to get it in full formal wear on foot, does anyone fall asleep in the middle of the party, etc. ): Marco can’t even say I do because he is crying so hard..

who officiates the ceremony: Marco’s oldest brother

what song their first dance is to: A very slow harvest festival song in a higher key.

who gives who away as they walk down the aisle: Jean’s mom gives him away at the end of the aisle.

[beestravel-blog]

I retire to my cabin before everyone else at my table and walk to reception, 3 decks down, to ask for a wake-up call at 4.45 am. I  do need my cup of tea before an exciting landfall on Cape Horn.

During the night I wake up several times with the ship rolling or heaving up and down. Looking out of my, floor to ceiling, window it is just black but I can make out an angry sea. When the phone rings  in the morning I am fast asleep. I take my brearings and  dress as instructed: warm clothes, thick socks, waterproof trousers over my jeans a scarf wrapped around my head, a waterproof Parker and my life jacket. We will be taken by a Zodiac rubber boat to Cape Horn where we have to climb a steep hill to the lighthouse. Many passengers are assembled in one of the several lounges for coffee and tea and some sandwiches. 

There is a howling gail outside and over the tannoy we are instructed to hold on tight whereever we are. The “ agony” of the ship making its way toward Cape Horn is noticable in the motions which are disconcerting. Waves of 4-5 meters are meeting the bow of the Australis apart from this visciously howling wind. I venture out on deck as Cape Horn appears to be in sight. The gusts practically blow me off my feet and I have difficulty in standing and taking pictures. I stumble from one bit of structure to another until I reach the railing  to get an uninterrupted view. It is, perhaps, a bit silly to be so adventurous for a few photos but probably a once in a lifetime experience!

What I expected is happening. Once inside again, the Captains Voice is announcing over the tannoy, that landing at Cape Horn in these weather conditions is impossible and not safe! There is a huge sound of disappointment from every passengers. I have to admit that I am very relieved! Watching this mystical place in this wild setting is dramatic and exhillerating without going ashore. I venture out again twice although it is not recommended but the rush of adrenalin is getting the better of me. However, I am rewarded by my risktaking as one of the crew members is not only holding me on my feet and helps me to the railing but takes a photograph of me. She is a large indigenous woman with the sweetest smile. She could, of course, have been cross with me.- The Captainś´voice is heard again to tell us he will make a very sharp turn with the ship to circumnavigate Cape Horn. It is now mandatory that every passengers has to find a place inside to sit. I follow instructions but there are some who don´t and promptly fall over as do glasses and cups from tables. It is all very exciting as a well as a wee bit worrying for a few minutes. Eventually, the ship steadies itself  and we are on our way taking a different route to the one planned. When I get back to my cabin to take off my gear ,every surface is empty and has landed on the carpet.  The large suitcase on the other bed has toppled over and it looks as if a hurricane touched base. Nothing is broken.- As there is no excursion to Cape Horn, breakfast is served but many less passengers have appeared than the night before. I also feel slightly “queezy” but another short walk on deck and fesh air helps sufficiently to have some food.

[jeramymobley]

Happily Ever After: 5 Questions With John Myers, Toyota USA

One of the best things that happened to the new Toyota CH-R is that the brand the car was supposed to represent—Scion—disappeared a couple of years ago. So Toyota Motor Corp. plugged the subcompact crossover vehicle into a hole in its own vehicle lineup, taking the CH-R upscale in the process.

It’s quite a story, which inspired a story-based launch campaign to bring the C-HR (which stands for “Coupe-High Rider”) to market. The new crossover stars in an online video series that updates fairy tales — classic and traditional stories of mischief-makers — for the modern age. So, for example, Cinderella escapes from conformity in a C-HR, while the C-HR is an object of desire in a Gingerbread Man spot.

“The all-new C-HR is truly unlike any vehicle Toyota has ever launched. One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself,” stated Ed Laukes, group vice president of marketing for Toyota Motor Sales USA. “The fairy tales we use in the creative element are timeless classics, but we’re telling them in a fesh and mischievous way.”

Adding to the mischief, the content is remixed with the help of YouTube sensation Bad Lip Reading, whose videos highlight CH-R’s features with a humorous touch.

Beyond traditional and digital media, Toyota launched the C-HR in May at the newly reimagined MTV Movie & TV Awards after-party, “MTV + Toyota C-HR Present: One Night of Mischief.”

The “Rapunzel” spot (in Spanish) made its film debut on the red carpet of People en Español‘s 20th anniversary celebration, Los Más Bellos, held in May in New York City.

The integrated campaign also introduces the first-ever C-HR through experiential activations and a multi-platform program that includes sponsorship of music, art, design, culinary and lifestyle events. The festivals include MADE Los Angeles, ID10T Music Festival + Comic Conival, FYF Fest, Panorama, III Points Music, Art & Technology and Day for Night. Ride-and-drives will allow festival attendees to experience the performance and sleek design of the new Toyota C-HR first-hand. A a cinema buy will give movie-goers the opportunity to experience the mischievous allure of the new C-HR, too.

For print, the campaign plays with readers’ sense of perspective and orientation, and there’s also an insert in Fader Magazine that has a small illustration in the corner of each page, creating a “flip book” for readers to engage with.

We spoke with John Myers, US manager for Toyota Motor Sales, about CH-R and the campaign:

bc: Why introduce CH-R to millennial buyers with non-traditional creative (at least for Toyota) like this?

John Meyers: It is a little Un-Toyota-like, and that starts with the target we’re going after. They’re younger and not typical Toyota buyers. With the audience we’re going after, the young millennial audience, and the vehicle and product we have to offer, it really kind of drove the decision to create this unique campaign. It was after mischief-makers from fairy tales. We have Cinderella, Ginger Bread Man, Little Red Riding Hood, Rapunzel and so on.

Right now these spots are strictly for YouTube; they won’t be repurposed for TV ads. It’ll be all digital placement. We also have print ads, social and digital—it’s a fully Toyota campaign. We have activations with music and a big partnership with MTV. And a lot of experiential activations at various (music) festivals spread across the country.

bc: Do most millennials know these traditional fairy tales?

Meyers: They did resonate with those younger folks, especially as what they’re seeing in the movie theaters over the last six months have also concentrated on those types of stories, most recently Beauty and the Beast.

bc: How did the Bad Lip Reading element come about?

Meyers: They’re pretty funny. They verge on being silly, but really resonate. That’s something that we created at the last minute. We need to put those out. Just a funny take on the CH-R and a humorous touch with Bad Lip Reading. We’re not taking ourselves too seriously. We actually created 20 unique videos.

bc: What is the appeal of the subcompact crossover segment to your target market?

Meyers: Prior to 2010, the segment didn’t exist. By 2016, the number of competitors exploded and the segment itself grew more than 1,200 percent, and the expectation is for another 61 percent in the next couple of years. It’s an entry point for new buyers—with starting prices in the low $20,000s—and offers an alternative to a sedan.

For our vehicle, the three key items are styling, fun-to-drive, and it offers our full suite of safety items as standard, which no one else in the segment does, such as dynamic radar cruise control and lane departure alert with steering assist.

bc: We keep hearing that millennials don’t want to own a vehicle or even learn how to drive, and prefer Uber (and eventually self-driving cars). Is that sentiment in line with what you’re seeing?

Meyers: So far 3,477 people have purchased C-HR. They are driving and need to get from A to B, and to work, and to do what they need to do. We don’t see slack.

While millennials come in later to get their driver’s licenses and drive cars, they are purchasing vehicles. They’re doing a lot of what you traditionally do in life, just a few years later.

Get more branding insights in our Q&A series. Suggest a Q&A: editor@brandchannel.com.

The post Happily Ever After: 5 Questions With John Myers, Toyota USA appeared first on brandchannel:.

[davisgordonc]

Happily Ever After: 5 Questions With John Myers, Toyota USA

One of the best things that happened to the new Toyota CH-R is that the brand the car was supposed to represent—Scion—disappeared a couple of years ago. So Toyota Motor Corp. plugged the subcompact crossover vehicle into a hole in its own vehicle lineup, taking the CH-R upscale in the process.

It’s quite a story, which inspired a story-based launch campaign to bring the C-HR (which stands for “Coupe-High Rider”) to market. The new crossover stars in an online video series that updates fairy tales — classic and traditional stories of mischief-makers — for the modern age. So, for example, Cinderella escapes from conformity in a C-HR, while the C-HR is an object of desire in a Gingerbread Man spot.

“The all-new C-HR is truly unlike any vehicle Toyota has ever launched. One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself,” stated Ed Laukes, group vice president of marketing for Toyota Motor Sales USA. “The fairy tales we use in the creative element are timeless classics, but we’re telling them in a fesh and mischievous way.”

Adding to the mischief, the content is remixed with the help of YouTube sensation Bad Lip Reading, whose videos highlight CH-R’s features with a humorous touch.

Beyond traditional and digital media, Toyota launched the C-HR in May at the newly reimagined MTV Movie & TV Awards after-party, “MTV + Toyota C-HR Present: One Night of Mischief.”

The “Rapunzel” spot (in Spanish) made its film debut on the red carpet of People en Español‘s 20th anniversary celebration, Los Más Bellos, held in May in New York City.

The integrated campaign also introduces the first-ever C-HR through experiential activations and a multi-platform program that includes sponsorship of music, art, design, culinary and lifestyle events. The festivals include MADE Los Angeles, ID10T Music Festival + Comic Conival, FYF Fest, Panorama, III Points Music, Art & Technology and Day for Night. Ride-and-drives will allow festival attendees to experience the performance and sleek design of the new Toyota C-HR first-hand. A a cinema buy will give movie-goers the opportunity to experience the mischievous allure of the new C-HR, too.

For print, the campaign plays with readers’ sense of perspective and orientation, and there’s also an insert in Fader Magazine that has a small illustration in the corner of each page, creating a “flip book” for readers to engage with.

We spoke with John Myers, US manager for Toyota Motor Sales, about CH-R and the campaign:

bc: Why introduce CH-R to millennial buyers with non-traditional creative (at least for Toyota) like this?

John Meyers: It is a little Un-Toyota-like, and that starts with the target we’re going after. They’re younger and not typical Toyota buyers. With the audience we’re going after, the young millennial audience, and the vehicle and product we have to offer, it really kind of drove the decision to create this unique campaign. It was after mischief-makers from fairy tales. We have Cinderella, Ginger Bread Man, Little Red Riding Hood, Rapunzel and so on.

Right now these spots are strictly for YouTube; they won’t be repurposed for TV ads. It’ll be all digital placement. We also have print ads, social and digital—it’s a fully Toyota campaign. We have activations with music and a big partnership with MTV. And a lot of experiential activations at various (music) festivals spread across the country.

bc: Do most millennials know these traditional fairy tales?

Meyers: They did resonate with those younger folks, especially as what they’re seeing in the movie theaters over the last six months have also concentrated on those types of stories, most recently Beauty and the Beast.

bc: How did the Bad Lip Reading element come about?

Meyers: They’re pretty funny. They verge on being silly, but really resonate. That’s something that we created at the last minute. We need to put those out. Just a funny take on the CH-R and a humorous touch with Bad Lip Reading. We’re not taking ourselves too seriously. We actually created 20 unique videos.

bc: What is the appeal of the subcompact crossover segment to your target market?

Meyers: Prior to 2010, the segment didn’t exist. By 2016, the number of competitors exploded and the segment itself grew more than 1,200 percent, and the expectation is for another 61 percent in the next couple of years. It’s an entry point for new buyers—with starting prices in the low $20,000s—and offers an alternative to a sedan.

For our vehicle, the three key items are styling, fun-to-drive, and it offers our full suite of safety items as standard, which no one else in the segment does, such as dynamic radar cruise control and lane departure alert with steering assist.

bc: We keep hearing that millennials don’t want to own a vehicle or even learn how to drive, and prefer Uber (and eventually self-driving cars). Is that sentiment in line with what you’re seeing?

Meyers: So far 3,477 people have purchased C-HR. They are driving and need to get from A to B, and to work, and to do what they need to do. We don’t see slack.

While millennials come in later to get their driver’s licenses and drive cars, they are purchasing vehicles. They’re doing a lot of what you traditionally do in life, just a few years later.

Get more branding insights in our Q&A series. Suggest a Q&A: editor@brandchannel.com.

The post Happily Ever After: 5 Questions With John Myers, Toyota USA appeared first on brandchannel:.

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[montydozier]

Happily Ever After: 5 Questions With John Myers, Toyota USA

One of the best things that happened to the new Toyota CH-R is that the brand the car was supposed to represent—Scion—disappeared a couple of years ago. So Toyota Motor Corp. plugged the subcompact crossover vehicle into a hole in its own vehicle lineup, taking the CH-R upscale in the process.

It’s quite a story, which inspired a story-based launch campaign to bring the C-HR (which stands for “Coupe-High Rider”) to market. The new crossover stars in an online video series that updates fairy tales — classic and traditional stories of mischief-makers — for the modern age. So, for example, Cinderella escapes from conformity in a C-HR, while the C-HR is an object of desire in a Gingerbread Man spot.

“The all-new C-HR is truly unlike any vehicle Toyota has ever launched. One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself,” stated Ed Laukes, group vice president of marketing for Toyota Motor Sales USA. “The fairy tales we use in the creative element are timeless classics, but we’re telling them in a fesh and mischievous way.”

Adding to the mischief, the content is remixed with the help of YouTube sensation Bad Lip Reading, whose videos highlight CH-R’s features with a humorous touch.

Beyond traditional and digital media, Toyota launched the C-HR in May at the newly reimagined MTV Movie & TV Awards after-party, “MTV + Toyota C-HR Present: One Night of Mischief.”

The “Rapunzel” spot (in Spanish) made its film debut on the red carpet of People en Español‘s 20th anniversary celebration, Los Más Bellos, held in May in New York City.

The integrated campaign also introduces the first-ever C-HR through experiential activations and a multi-platform program that includes sponsorship of music, art, design, culinary and lifestyle events. The festivals include MADE Los Angeles, ID10T Music Festival + Comic Conival, FYF Fest, Panorama, III Points Music, Art & Technology and Day for Night. Ride-and-drives will allow festival attendees to experience the performance and sleek design of the new Toyota C-HR first-hand. A a cinema buy will give movie-goers the opportunity to experience the mischievous allure of the new C-HR, too.

For print, the campaign plays with readers’ sense of perspective and orientation, and there’s also an insert in Fader Magazine that has a small illustration in the corner of each page, creating a “flip book” for readers to engage with.

We spoke with John Myers, US manager for Toyota Motor Sales, about CH-R and the campaign:

bc: Why introduce CH-R to millennial buyers with non-traditional creative (at least for Toyota) like this?

John Meyers: It is a little Un-Toyota-like, and that starts with the target we’re going after. They’re younger and not typical Toyota buyers. With the audience we’re going after, the young millennial audience, and the vehicle and product we have to offer, it really kind of drove the decision to create this unique campaign. It was after mischief-makers from fairy tales. We have Cinderella, Ginger Bread Man, Little Red Riding Hood, Rapunzel and so on.

Right now these spots are strictly for YouTube; they won’t be repurposed for TV ads. It’ll be all digital placement. We also have print ads, social and digital—it’s a fully Toyota campaign. We have activations with music and a big partnership with MTV. And a lot of experiential activations at various (music) festivals spread across the country.

bc: Do most millennials know these traditional fairy tales?

Meyers: They did resonate with those younger folks, especially as what they’re seeing in the movie theaters over the last six months have also concentrated on those types of stories, most recently Beauty and the Beast.

bc: How did the Bad Lip Reading element come about?

Meyers: They’re pretty funny. They verge on being silly, but really resonate. That’s something that we created at the last minute. We need to put those out. Just a funny take on the CH-R and a humorous touch with Bad Lip Reading. We’re not taking ourselves too seriously. We actually created 20 unique videos.

bc: What is the appeal of the subcompact crossover segment to your target market?

Meyers: Prior to 2010, the segment didn’t exist. By 2016, the number of competitors exploded and the segment itself grew more than 1,200 percent, and the expectation is for another 61 percent in the next couple of years. It’s an entry point for new buyers—with starting prices in the low $20,000s—and offers an alternative to a sedan.

For our vehicle, the three key items are styling, fun-to-drive, and it offers our full suite of safety items as standard, which no one else in the segment does, such as dynamic radar cruise control and lane departure alert with steering assist.

bc: We keep hearing that millennials don’t want to own a vehicle or even learn how to drive, and prefer Uber (and eventually self-driving cars). Is that sentiment in line with what you’re seeing?

Meyers: So far 3,477 people have purchased C-HR. They are driving and need to get from A to B, and to work, and to do what they need to do. We don’t see slack.

While millennials come in later to get their driver’s licenses and drive cars, they are purchasing vehicles. They’re doing a lot of what you traditionally do in life, just a few years later.

Get more branding insights in our Q&A series. Suggest a Q&A: editor@brandchannel.com.

The post Happily Ever After: 5 Questions With John Myers, Toyota USA appeared first on brandchannel:.

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Happily Ever After: 5 Questions With John Myers, Toyota USA

One of the best things that happened to the new Toyota CH-R is that the brand the car was supposed to represent—Scion—disappeared a couple of years ago. So Toyota Motor Corp. plugged the subcompact crossover vehicle into a hole in its own vehicle lineup, taking the CH-R upscale in the process.

It’s quite a story, which inspired a story-based launch campaign to bring the C-HR (which stands for “Coupe-High Rider”) to market. The new crossover stars in an online video series that updates fairy tales — classic and traditional stories of mischief-makers — for the modern age. So, for example, Cinderella escapes from conformity in a C-HR, while the C-HR is an object of desire in a Gingerbread Man spot.

“The all-new C-HR is truly unlike any vehicle Toyota has ever launched. One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself,” stated Ed Laukes, group vice president of marketing for Toyota Motor Sales USA. “The fairy tales we use in the creative element are timeless classics, but we’re telling them in a fesh and mischievous way.”

Adding to the mischief, the content is remixed with the help of YouTube sensation Bad Lip Reading, whose videos highlight CH-R’s features with a humorous touch.

Beyond traditional and digital media, Toyota launched the C-HR in May at the newly reimagined MTV Movie & TV Awards after-party, “MTV + Toyota C-HR Present: One Night of Mischief.”

The “Rapunzel” spot (in Spanish) made its film debut on the red carpet of People en Español‘s 20th anniversary celebration, Los Más Bellos, held in May in New York City.

The integrated campaign also introduces the first-ever C-HR through experiential activations and a multi-platform program that includes sponsorship of music, art, design, culinary and lifestyle events. The festivals include MADE Los Angeles, ID10T Music Festival + Comic Conival, FYF Fest, Panorama, III Points Music, Art & Technology and Day for Night. Ride-and-drives will allow festival attendees to experience the performance and sleek design of the new Toyota C-HR first-hand. A a cinema buy will give movie-goers the opportunity to experience the mischievous allure of the new C-HR, too.

For print, the campaign plays with readers’ sense of perspective and orientation, and there’s also an insert in Fader Magazine that has a small illustration in the corner of each page, creating a “flip book” for readers to engage with.

We spoke with John Myers, US manager for Toyota Motor Sales, about CH-R and the campaign:

bc: Why introduce CH-R to millennial buyers with non-traditional creative (at least for Toyota) like this?

John Meyers: It is a little Un-Toyota-like, and that starts with the target we’re going after. They’re younger and not typical Toyota buyers. With the audience we’re going after, the young millennial audience, and the vehicle and product we have to offer, it really kind of drove the decision to create this unique campaign. It was after mischief-makers from fairy tales. We have Cinderella, Ginger Bread Man, Little Red Riding Hood, Rapunzel and so on.

Right now these spots are strictly for YouTube; they won’t be repurposed for TV ads. It’ll be all digital placement. We also have print ads, social and digital—it’s a fully Toyota campaign. We have activations with music and a big partnership with MTV. And a lot of experiential activations at various (music) festivals spread across the country.

bc: Do most millennials know these traditional fairy tales?

Meyers: They did resonate with those younger folks, especially as what they’re seeing in the movie theaters over the last six months have also concentrated on those types of stories, most recently Beauty and the Beast.

bc: How did the Bad Lip Reading element come about?

Meyers: They’re pretty funny. They verge on being silly, but really resonate. That’s something that we created at the last minute. We need to put those out. Just a funny take on the CH-R and a humorous touch with Bad Lip Reading. We’re not taking ourselves too seriously. We actually created 20 unique videos.

bc: What is the appeal of the subcompact crossover segment to your target market?

Meyers: Prior to 2010, the segment didn’t exist. By 2016, the number of competitors exploded and the segment itself grew more than 1,200 percent, and the expectation is for another 61 percent in the next couple of years. It’s an entry point for new buyers—with starting prices in the low $20,000s—and offers an alternative to a sedan.

For our vehicle, the three key items are styling, fun-to-drive, and it offers our full suite of safety items as standard, which no one else in the segment does, such as dynamic radar cruise control and lane departure alert with steering assist.

bc: We keep hearing that millennials don’t want to own a vehicle or even learn how to drive, and prefer Uber (and eventually self-driving cars). Is that sentiment in line with what you’re seeing?

Meyers: So far 3,477 people have purchased C-HR. They are driving and need to get from A to B, and to work, and to do what they need to do. We don’t see slack.

While millennials come in later to get their driver’s licenses and drive cars, they are purchasing vehicles. They’re doing a lot of what you traditionally do in life, just a few years later.

Get more branding insights in our Q&A series. Suggest a Q&A: editor@brandchannel.com.

The post Happily Ever After: 5 Questions With John Myers, Toyota USA appeared first on brandchannel:.

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Happily Ever After: 5 Questions With John Myers, Toyota USA

One of the best things that happened to the new Toyota CH-R is that the brand the car was supposed to represent—Scion—disappeared a couple of years ago. So Toyota Motor Corp. plugged the subcompact crossover vehicle into a hole in its own vehicle lineup, taking the CH-R upscale in the process.

It’s quite a story, which inspired a story-based launch campaign to bring the C-HR (which stands for “Coupe-High Rider”) to market. The new crossover stars in an online video series that updates fairy tales — classic and traditional stories of mischief-makers — for the modern age. So, for example, Cinderella escapes from conformity in a C-HR, while the C-HR is an object of desire in a Gingerbread Man spot.

“The all-new C-HR is truly unlike any vehicle Toyota has ever launched. One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself,” stated Ed Laukes, group vice president of marketing for Toyota Motor Sales USA. “The fairy tales we use in the creative element are timeless classics, but we’re telling them in a fesh and mischievous way.”

Adding to the mischief, the content is remixed with the help of YouTube sensation Bad Lip Reading, whose videos highlight CH-R’s features with a humorous touch.

Beyond traditional and digital media, Toyota launched the C-HR in May at the newly reimagined MTV Movie & TV Awards after-party, “MTV + Toyota C-HR Present: One Night of Mischief.”

The “Rapunzel” spot (in Spanish) made its film debut on the red carpet of People en Español‘s 20th anniversary celebration, Los Más Bellos, held in May in New York City.

The integrated campaign also introduces the first-ever C-HR through experiential activations and a multi-platform program that includes sponsorship of music, art, design, culinary and lifestyle events. The festivals include MADE Los Angeles, ID10T Music Festival + Comic Conival, FYF Fest, Panorama, III Points Music, Art & Technology and Day for Night. Ride-and-drives will allow festival attendees to experience the performance and sleek design of the new Toyota C-HR first-hand. A a cinema buy will give movie-goers the opportunity to experience the mischievous allure of the new C-HR, too.

For print, the campaign plays with readers’ sense of perspective and orientation, and there’s also an insert in Fader Magazine that has a small illustration in the corner of each page, creating a “flip book” for readers to engage with.

We spoke with John Myers, US manager for Toyota Motor Sales, about CH-R and the campaign:

bc: Why introduce CH-R to millennial buyers with non-traditional creative (at least for Toyota) like this?

John Meyers: It is a little Un-Toyota-like, and that starts with the target we’re going after. They’re younger and not typical Toyota buyers. With the audience we’re going after, the young millennial audience, and the vehicle and product we have to offer, it really kind of drove the decision to create this unique campaign. It was after mischief-makers from fairy tales. We have Cinderella, Ginger Bread Man, Little Red Riding Hood, Rapunzel and so on.

Right now these spots are strictly for YouTube; they won’t be repurposed for TV ads. It’ll be all digital placement. We also have print ads, social and digital—it’s a fully Toyota campaign. We have activations with music and a big partnership with MTV. And a lot of experiential activations at various (music) festivals spread across the country.

bc: Do most millennials know these traditional fairy tales?

Meyers: They did resonate with those younger folks, especially as what they’re seeing in the movie theaters over the last six months have also concentrated on those types of stories, most recently Beauty and the Beast.

bc: How did the Bad Lip Reading element come about?

Meyers: They’re pretty funny. They verge on being silly, but really resonate. That’s something that we created at the last minute. We need to put those out. Just a funny take on the CH-R and a humorous touch with Bad Lip Reading. We’re not taking ourselves too seriously. We actually created 20 unique videos.

bc: What is the appeal of the subcompact crossover segment to your target market?

Meyers: Prior to 2010, the segment didn’t exist. By 2016, the number of competitors exploded and the segment itself grew more than 1,200 percent, and the expectation is for another 61 percent in the next couple of years. It’s an entry point for new buyers—with starting prices in the low $20,000s—and offers an alternative to a sedan.

For our vehicle, the three key items are styling, fun-to-drive, and it offers our full suite of safety items as standard, which no one else in the segment does, such as dynamic radar cruise control and lane departure alert with steering assist.

bc: We keep hearing that millennials don’t want to own a vehicle or even learn how to drive, and prefer Uber (and eventually self-driving cars). Is that sentiment in line with what you’re seeing?

Meyers: So far 3,477 people have purchased C-HR. They are driving and need to get from A to B, and to work, and to do what they need to do. We don’t see slack.

While millennials come in later to get their driver’s licenses and drive cars, they are purchasing vehicles. They’re doing a lot of what you traditionally do in life, just a few years later.

Get more branding insights in our Q&A series. Suggest a Q&A: editor@brandchannel.com.

The post Happily Ever After: 5 Questions With John Myers, Toyota USA appeared first on brandchannel:.