#side note but i try to source all the photos of the things ive been giving to people in virtual halloween.. its important to me!!!!!

[chet-ho7mgren]

This pose, but, in the bedroom. On the bed. Naked.

[crescentfool]

trick or treat 😊

hi stevie!!! i give.. moon phase cupcakes (source in picture)..

may you have an excellent halloween!!!!!

[roman-writing]

no great revelation (7/8)

Fandom(s): The Haunting of Bly Manor / Star Wars

Pairing: Dani Clayton/Jamie Taylor

Rating: M

Wordcount: 6,244

Summary: Jamie  just wants to enjoy a drink after a hard day’s work on the Telosian  Restoration Project. The last thing she needs is to get herself  caught  up in a mysterious woman with a lightsabre at the local bar.

Aurthor’s notes: Please note the rating change

read it below or read it here on AO3

VII.

—

Jamie swiped up on the tablet to throw the video to the feed at the centre of the table.

"Rebecca, this is everyone," Jamie said. "Everyone, this is Rebecca."

"I thought that maybe you'd been making up your Jedi friends this whole time. Nice to see I was wrong about that." Rebecca gave a little wave. "Hi, Dani. How's the ghost?"

Dani sank down a little in her seat, and her answering smile was more of a grimace. "Hi. Sorry," she mumbled.

"Yeah, about that," said Jamie. “Back on Quint’s ship, you said you knew what was happening at House Thul.”

“Oh? Finally ready to listen to me, are you?”

“Don’t push me,” Jamie growled, jabbing the tip of her finger at Rebecca’s face on the screen. “Remember. Galaxy’s Biggest Favour.”

Rebecca rolled her eyes. She had taken the call with her back to a wall, so it was impossible to glean her surroundings. "The Empire wants a foothold on Alderaan. It's a strategic location in the Core Worlds. They have been working over Lord Wingrave after the death of his brother and sister-in-law, helping him fabricate claims to the House, claims to his niece and nephew, claims to a position in the Republic Senate. You know the drill. Traditional blackmail."

"What else?" Jamie pressed.

For a moment Rebecca glanced over the top of the camera as if looking at something else out of frame, but then her attention returned back to the screen. "The children are Force Sensitives. The Sith have been helping Lord Wingrave keep that under wraps, so that The Order wouldn't take them away to the Temple for training. My sources tell me that the plan was for a Sith Lord to create sleeper agents out of the children through the use of some ancient Sith device containing a ghost."

"Which Sith?" Hannah asked.

"I'm not in the business of keeping tabs on Sith Lords. By the way," Rebecca pointed through the screen at Hannah. "How have you found shaving your head? Because I've been thinking of cutting my hair back, but I’m not sure about going all the way."

Running a hand along her shaved scalp, Hannah said, "There's nothing quite so freeing."

"Good to know. Thanks.” 

"Oi," Jamie snapped her fingers. "Focus. The Sith Lord."

"What else is there to say?" Rebecca replied dryly. "They're a Sith Lord. They're scary. They're dangerous. They're not to be fucked with. Your Jedi friends probably know the drill better than me."

"I hope not," Owen said under his breath as he took a sip of tea.

Hannah sat up a little straighter, hands clasped neatly on the table before her. "Do we know where they are? Where they're going, perhaps? Any information you give us may be vital."

Leaning her back against the wall behind her, Rebecca pursed her lips in thought before answering with a shake of her head. "I know they want the children, and I know they want the holocron. So - Alderaan."

"But the holocron isn't on Alderaan," Dani pointed out.

"They don't know that," said Rebecca. "Peter lied to buy himself time, and told them it was still in the estate of House Thul."

"But -" Dani frowned. "House Thul has its own militia of guardsmen. I know Sith are powerful but the Empire would need to send troops if they wanted to break in and hold ground."

"Then I guess the Sith Lord will be invading with troops as well."

Sighing deeply, Jamie lowered her face to her hands, letting her fingers scrub through her hair. Then she looked up again, hands hooked behind her neck. "Right. Guess we're off to Alderaan, then."

Rebecca laughed. When nobody else joined in, she stopped. "Wait. You're serious? Did you not just hear me say 'Most likely a Sith Lord is going to invade House Thul?' As in — with a shock legion. As in over a thousand soldiers led by a malevolent Force User, who can and would probably kill a room with a snap of their fingers?” 

Lowering her hands, Jamie said, "Yeah, you - uh - you mentioned that. Good thing you'll be right there with us."

"You have got to be joking."

Jamie said nothing. Just gave Rebecca a long look.

"Jamie," said Rebecca, her expression horrified, "You can't be serious. When I said 'favour' I didn't mean 'suicide.'"

"We can’t let them have those kids. Trying to mobilise Republic troops or The Order without enough evidence is a fuckin’ waste of time. We need to get into the estate of House Thul," Jamie gestured around to everyone at the table. "You're a smuggler. So, smuggle us in."

Rebecca pinched the bridge of her nose. "Alderaan is Republic territory. Why do you need me to smuggle you onto the planet, when you can just fly and land there yourself?"

"Because of her." Jamie gestured towards Dani, who looked both startled at being mentioned and guilty. "I don't want Pasha and his Troopers linking Dani to this in any way. They can't know she returned to House Thul. She has to come out of this squeaky clean."

Groaning, Rebecca said, "Fine. When do you want to go?"

"As soon as possible," said Owen.

"I'm -" Rebecca looked over the top of the camera again, craning her neck slightly. "Thirty two hours from Alderaan through hyperspace. Meet me in orbit around the planet. How's the ship I gave you?"

"Rude," Jamie said blandly. "It keeps insulting me."

A smile tugged at the corner of Rebecca's mouth and she began tapping at the buttons below her screen. "That sounds like Jane."

Jamie's face screwed up. "Jane? It has a name?"

"It's a JN class droid uploaded into the ship’s mainframe. It likes being called Jane. Didn't you ask it?"

"No?"

"Well, no wonder it's rude to you. By the way, I’ve just dropped you those pictures of my godson that you asked for last time. They should be appearing on your device now.” Rebecca waved with a little flutter of her fingers. “See you in thirty two hours.”

The video feed winked out. 

"I rather like that young woman," Hannah said.

“Get in line,” Jamie grumbled. 

The video had been replaced by a file icon. Jamie clicked it and brought up the first photo of Rebecca carrying a blue-skinned Twi’lek child on her back, both wearing big beaming smiles. 

“Oh, they’re adorable,” Owen sighed. 

Fuming, Jamie flicked to the next photo, which was equally adorable. “Fuck. Okay. Yeah. They are.”

—

After cleaning up in the dining room and kitchen, Hannah gently nudged Jamie's arm and indicated she should follow her. Jamie glanced over at Dani, but she was engaged in a lively conversation with Owen while they dried dishes together. Dani's smile had lost its tentative edge the longer Owen spoke to her, but there was still a tenseness to the way she held her shoulders, the same tenseness that had been present back in Ho'kyn's bar on Telos IV, as though she were afraid someone would batter down the door at any moment.

Jamie followed Hannah, who led her up a set of stairs to a mezzanine floor where the walls were floor to ceiling scrolls and books and objects of cultural curiosity.

"Find anything new?" Jamie asked. She leaned back against the railing of the mezzanine which overlooked the lounge below.

Hannah plucked a tome from its shelf, dusted it off, and opened it to a page that had already been marked with a length of ribbon. "Yes and no. Nothing helpful, anyway."

She came to stand beside Jamie so that she might also look at the book. Jamie peered at it from the corner of her eye, not recognising the script around the drawing of a grey-skinned woman in dark red robes with a deep cowl.

"That a Sith?" Jamie asked.

Hannah hummed a curious note. "A Witch of Dathomir. Dark-aligned, for the most part, but not Imperial. They're the only practitioners of possession I've been able to find record of at all. I believe The Lady might have been an early precursor. Or perhaps they developed similar techniques independently."

Jamie stood straighter, hands tightening around the railing. "Wait, so - you can reverse it?"

Hannah snapped the book shut. "No. Though a visit to Dathomir might be in order, should we survive. However, if you chose to go, I won't be accompanying you. They dislike Jedi as much as they dislike Sith."

"Good thing I'm not a Jedi."

"I doubt they'll see the difference," Hannah said, and she tucked the book beneath one arm. "Failing that, the only other people who might know anything about this ghost are the Sith themselves."

Jamie scoffed, smiling. "Right. I'll just sail into their capital on Dromund Kaas and ask for help, then. Great advice."

A flick of the Force against Jamie's ear made her wince.

"Don't be cheeky," said Hannah.

Rubbing at her ear, Jamie opened her mouth to retort but stopped. Beneath them Dani and Owen walked into the lounge, still talking. Dani moved her hands when she spoke, and Owen watched her with a fond if guarded smile.

"I am afraid for her," Hannah murmured so that they would not be overheard.

Jamie nodded. "Yeah."

"For someone like our lovely Miss Clayton, the Dark Side is not a lure so much as it is a glue trap," Hannah mused aloud. "It has a gravity of its own, the darkness. And once there, it becomes more and more difficult to claw your way free. Even if you want to. Even if you know you should, but can’t bring yourself to try. Fear is her failing. And fear is the relinquishment of logic."

Jamie glanced at Hannah. "Can you teach her when this is all over? You're the best of the best in The Order when it comes to balance in the Force."

Without looking at Jamie, Hannah lightly smacked her arm, just a dismissive tap with the back of one hand. "Don't try your flattery on me. I've known you too long for that nonsense."

"That nonsense," said Jamie, "has gotten me out of more sticky situations than you know."

"But it won't get Miss Clayton out of this one."

Muttering a curse under her breath, Jamie sank down a bit, gripping the railing as she did so until she stood bent over and leaning against it. "Don't you start, too. I had Owen in my ear last night about it."

"Good man," Hannah murmured appreciatively.

"Bloody hypocrites. The both of you."

"You can't solve everything with your curmudgeonly charm," said Hannah.

"I fuckin' can."

"Sometimes," Hannah turned, leaning her back against the railing, arms crossed over the book gripped loosely to her chest, "a helping hand can only do so much. A person needs to want to help themself."

Jamie scowled. "So, what? If we can't help her we just ship her off to the Empire? 'Here, have a new Sith apprentice?' You haven't even given her a chance, and you two are already lecturing me on how I need to let go." She shook her head with a bitter chuckle. "Unbelievable."

And of course Hannah remained infuriatingly unflappable, her voice calm when she replied, "I will do everything I can, as I know Owen will, too. But — even should we survive this ordeal — our time with her will be limited. She will not be safe on Tython, where some overzealous Knight will surely sense her presence and jump to conclusions."

Jamie's mouth went dry. She swallowed. "Then where am I supposed to take her for training?"

Hannah smiled and placed a warm hand on Jamie's forearm. "Wherever you want, dear. So long as you're there."

Face screwing up in confusion, Jamie straightened. "But you just - You were just telling me how I needed to keep my distance and all that shite."

"Was I?" Hannah murmured, and she let go of Jamie's arm to instead toy at a gold earring. "I don't recall saying that at all."

And with that she crossed back over to place the book on its shelf.

"What do you mean? Hannah?" said Jamie, turning around.

Humming to herself as if she hadn't heard, Hannah drifted off down the stairs.

"Hannah," Jamie repeated, louder this time.

"We really must pack, Owen," said Hannah, ignoring Jamie completely.

Hitting her fist against the railing, Jamie turned back around to glower down at Hannah, who appeared on the floor below. Hannah urged Owen down a hallway with instructions to pack for the trip, leaving Dani standing in the middle of the lounge, alone. Dani looked up, and Jamie's fist loosened.

The last time Jamie had seen her from this angle, Dani had been in the full thrall of The Lady back on the luxury cruiser, her red-gold gaze piercing through a camera in the ceiling. Now, Dani blinked up at her with none of that cold malice to be found. She opened her mouth to say something, but then Hannah's voice called down the hallway.

"Miss Clayton, what's the weather like at House Thul?"

Dani turned and began walking towards the sound, already answering Hannah's question, and leaving Jamie staring after her from the mezzanine floor, lost.

—

The gangway automatically lowered to the ground when Jamie got within a certain distance from the luxury cruiser still docked where they had left it.

"Good afternoon, Bollocks," said the cultured male baritone of the ship's computer. "You've brought guests."

Beside her, Owen mouthed the word 'bollocks?' at Hannah, who looked like she was trying very hard not to laugh.

Jamie rolled her eyes and shooed the two of them up the gangway, trailed by Dani. "I have, yeah. Anything interesting happen while we were away, Jane?"

There followed a pause that was slightly too long for a droid of this calibre, and then the ship's computer replied, "Nothing of note. I did not tell you to call me that."

"Oh? Don't like it? Should I call you bawbag instead?"

Another pause, this one affronted. "Jane," said the ship's computer, "is perfectly serviceable."

"Glad to hear it, mate," Jamie drawled and stepped into the ship proper.

As Dani stepped up behind her, the ship's computer said, "And a good day to you, too, Miss Clayton. You're looking very alive today."

"Uh -" said Dani, and she ducked her head sheepishly. "Thanks."

The gangway lifted and sealed behind them once everyone had entered the main atrium, where the ship’s computer had already sent out a small service droid on trundlers bearing glasses of some kind of pale carbonated alcohol. 

“Don’t mind if I do,” Owen murmured, picking up a glass and taking a sip. He made an appreciative noise. 

“Where would we like to go?” the ship’s computer asked.

Jamie waved the service droid away when it tried to press an insistent drink into her hand. “No, thanks. Jane, calculate a route to Alderaan. We need to meet someone in orbit around the planet in thirty two hours.”

“Route calculated,” the ship’s computer replied almost immediately. “The journey is only expected to take twenty one hours through hyperspace. I will chart a circuitous route so that we arrive on time. If it would please you, you may make your way to the dining lounge. I have prepared a light lunch before we depart.” 

Frowning, Jamie looked up at the ceiling. “How the hell did you even know we were coming?”

“I have access to the station’s security cameras and systems.”

That gave everyone pause. Owen froze in the act of draining his glass, while Hannah and Dani shared looks. 

“You hacked the station’s security system?” Jamie said.

“Negative, Bollocks,” said the ship’s computer. “I asked the mainframe for access very nicely.” 

“Are you lying?” Jamie turned to Hannah and Dani. “Can droids lie?”

The ship’s computer did not answer. Which wasn’t concerning. Not at all. Owen suddenly looked a bit queasy, and he gingerly lowered his near empty glass back onto the tray held out by the service droid. 

“You need not fear for the condition of food and drink aboard this vessel,” said the ship’s computer. “I am programmed to care for and protect any legitimate member of this crew as designated by the Captain and owner.” 

Jamie pointed jokingly at Owen and said, “Better watch yourself, then.”

Placing a hand over his chest, Owen pretended to look insulted, then followed Jamie further into the ship towards the dining lounge. 

“May I ask,” started the ship’s computer, “what are we going to be doing on Alderaan?’

Jamie dragged her hand along one of the polished white walls as she walked. “Getting in over our heads.”

“Please clarify.”

“We’re going to have a fight. Why?” Jamie asked dryly. “Do you also happen to have ion cannons strapped to your shiny exterior?”

“Negative. But I do come equipped with some accessories the crew might find useful in the event of a boarding attempt.”

One of the panels beneath Jamie’s hand pressed inwards, and a whole section of the wall peeled back to reveal racks upon racks of blaster pistols, blaster rifles, grenades, vibroweapons with wickedly curved blades some small enough to strap to the leg, others long enough to be wielded with two hands. Everything that would make a Republic Trooper get all hot and bothered.   

All four of them stopped in their tracks and stared. 

“Definitely an ex-Czerka ship,” Hannah muttered under her breath.

Hand on the hilt of the lightsabre at her hip, Dani said, “I think I’ll stick with this. I’d be more likely to shoot my own foot.”

“Likewise,” said Owen. 

Meanwhile Jamie reached out and hefted a blaster pistol. She turned it over in her hands for closer inspection, careful not to graze anyone with the barrel, but all defining marks or serial numbers had been either scrubbed off or hadn’t made it far enough in manufacturing to be stamped in the first place. With a shrug, she took one of the holsters and belted it around her waist. 

Owen gave her a look. “Really?” 

“What?” Jamie holstered the blaster pistol and waved at the other three. “You all have lightsabres, and we’re going up against who only knows what. Am I supposed to just hide behind a pillar while you lot do all the fun stuff?” 

Before they could answer, the ship’s computer chimed and said from its hidden speakers in the ceiling. “Not to interrupt,” said Jane, “but the tea is getting cold.”

Immediately Owen’s eyes brightened. “Oh, tea?” 

It was in fact high tea. Three tiered platters. Fine bone china. Petit fours. The whole lot. They amused themselves in the various lounges and quarters of the ship for hours before departure, at which point the ship’s computer insisted upon harnesses being secured. The jump to hyperspace left Jamie feeling on edge, as though she had left her stomach behind on Tython. And she couldn’t have been the only one. Their talk had been too forced, their laughter too loud, Owen and Jamie swapping stories to the delight of Dani and Hannah, who would chime in every now and then. And when Jane rolled out a more formal dinner, it felt like some kind of last meal before execution at dawn by firing squad. 

Jamie couldn’t find it in herself to enjoy the meal. Every bite tasted like ash. The ship’s computer on the other hand seemed thrilled that its crew was finally taking part in its carefully scheduled meals and activities. More than once Jamie thought she heard a low-pitched contented hum from the belly of the ship. Or perhaps that was simply the engine room. 

Eventually, Jamie made her excuses and left the others to their own devices. Jamie walked into the same bedroom she had taken during the initial trip on this vessel. First one on the left from the main lounge. There were at least four other rooms of generally equal size and accommodation on the ship; Jamie had simply picked this one because it was closest to the helm, easy to access and nothing more. 

Jamie sighed and stopped in the middle of the room. She unslung the holster and pistol, dropping it to the ground, then began to unbutton the crisp white shirt she had stolen from the medbay. Back on Tython, Hannah had offered her a spare set of robes, which she’d declined. Jamie hadn’t worn robes since she was a padawan, and after years of boilersuits and undershirts, she wasn’t about to start again any time soon, thanks. Even if it meant dumb slacks and collared shirts made of some anti-wrinkle fabric that cost more than her apartment back on Telos IV. 

She just needed to make it one more day. Just one more day. The last few weeks had shaved off a good few years from her life. Probably. And by this time tomorrow this whole ordeal would be over, alive or dead. Probably. 

There was a knock at the door. With a frown, Jamie turned, hands paused in the act of unbuttoning the shirt halfway down her stomach. “Yeah?” 

The door hissed open and shut again behind Dani as she stepped into the room. “Hi.”

Jamie blinked. “Hey.” 

For a long moment Dani did and said nothing. Her mismatched gaze flicked down to the narrow v of skin and the dogtags revealed by the open shirt, only to dart quickly away again, studying the bedside table with a fixed intensity it did not deserve. 

“Sorry,” said Dani. “I just - It's been a few days since we’d really spoken, and I wanted to check in.”

Jamie nodded. “Ah - yeah. I’m good. Are you -?”

“Yeah. I’m okay.” 

Another lengthy pause.

Dani gestured to the door behind her. “Hannah and Owen are very nice.” 

“They are, yeah. Good people. Trust ‘em with my life, and I don’t say that lightly.” Jamie tried to smile, to make light, but Dani had turned that wide-eyed fixed intensity upon her now. It was difficult not to squirm in place when Dani looked at her like that.

Dani took an abortive step forward, only to stop herself before she could venture too close. “Are we okay? It’s just - on Tython you seemed to want your own space, and I thought -” She paused to clear her throat, glancing briefly down at her feet. “Did I mess this up or -? I mean - I know I’m not the best option for anyone, and you deserve someone nice, someone who’s not completely messed up or possessed by an ancient Sith ghost or something. But I -” she paused to close her eyes and draw in a deep breath. “I really like you. And if you don’t want anything to do with me after this is all over, I would completely understand, but I -”

Jamie tried. She really did. But the next thing she knew, she had taken a step forward and pulled Dani in for a kiss. Dani made a small noise of surprise in the back of her throat that Jamie chased after, feeling her respond in kind, feeling the Force welling up beneath Dani’s skin like a hand reaching out in offering. 

“Do you think -” Jamie said, pulling away just enough to speak, “- that I did all this because I don’t like you?”

Dani gave a breathless little laugh, her hands cupping Jamie’s jaw then sliding to cradle the back of her head. “I thought you did it because you’re good and noble and you’re drawn to a lost cause.”

“Can be lots of things, can’t I?”

They were close enough that Jamie could feel the pull of Dani’s smile against her own lips, their noses brushing. 

“I know you like your life to be boring. So, I was thinking," said Dani, "how nice Corsin must be at this time of year. Just a getaway planet in the middle of nowhere. No Sith. No Jedi. That could be boring, couldn't it?"

Jamie swayed forward, eyes half lidded, and murmured, "Could be awfully boring."

Hannah and Owen be damned. The little voice in the back of her head telling her this was a bad idea be damned. Dani was kissing her again and every thought flew right out of her head until there was nothing but this. Nothing but today, this moment, the call of blood in her veins, life as it was and nothing else. 

There was not push towards the bed, no drive to action beyond this. Still Jamie paused, one hand remaining anchored at Dani’s waist.

“You can still go alone,” Jamie said, “if you want. Doesn’t have to be with me.”

Even as she said it, Jamie dreaded the answer. Knowing Dani’s predilection towards shrinking away from things that were too difficult to face alone. Knowing her own history of always being the odd one out, passed from place to place, from Corps to Corps, unfettered, unwanted. 

Dani’s hand tightened in her hair, holding her close. “Want it to be with you.”

Want this, Jamie thought as Dani kissed her again. Want this, too.

Removing Dani’s cloak and tossing it onto the floor beside the blaster pistol had never felt so easy. Kissing her, unhooking the lightsabre and setting it onto the table had never felt so easy. Unzipping Dani’s vest while Dani finished unbuttoning what Jamie had started had never felt so easy. Being with someone else had never felt so easy. 

Jamie’s shirt was discarded onto the ground beside the bed just as Jamie sank to her knees there. Dani’s hair was mussed, her mouth parted, her eyes fixed and unblinking as Jamie began to slowly drag down the zipper of her trousers. She toyed with the chain of Jamie’s dogtags, winding it around her fingers at the back of Jamie’s neck. 

When Jamie began to tug down the material, Dani sat on the edge of the mattress so her pants could be peeled off and placed aside. Jamie leaned forward and stroked her tongue along the soft skin of Dani’s inner thigh, feeling a hand grip her hair when she bit down gently, and making a low dark sound in the back of her throat. 

Already Dani was moving her hips in small motions and Jamie hadn’t even started yet. Jamie laughed softly.

“What?” Dani breathed.

Jamie shook her head, but the movement was restricted somewhat by the tight grip Dani had on her hair. “Nothing,” she murmured and bowed forward to place her open mouth against slick wet and wanting heat.

Wanting nothing but this. The spread of Dani’s legs on either side of Jamie’s head. The taste of her when Jamie swiped her tongue in long slow strokes. The sound of her name gasped in Dani’s voice. The ache between her own legs as Dani rocked her hips to the rhythm Jamie set with a barely restrained urgency. 

Where last time had been fast and hard, Jamie did the opposite now. She traced Dani with the tip of her tongue as if trying to map her to memory, finding the best reactions and storing them away for later, for a time again with her that may never come. One of Dani’s heels came up to press into the small of Jamie’s back, and Jamie could feel the way the muscle of Dani’s inner thigh trembled against the side of her face. The same way her fingers trembled as they combed back Jamie’s hair. 

Want this, Jamie thought as Dani’s groan ended on a broken noise, as Dani’s hips arched up to press more firmly against her mouth while Jamie offered only a gentle suction. Want her. Want us. 

Dani hauled Jamie up by the chain around her neck to kiss her deeply. The kiss was slick and messy and tasted of her, and when they parted Dani was panting. 

“Did I mention,” Dani said breathlessly, “that I really like you?”

Jamie laughed and allowed herself to be pulled up onto the bed. Smiling broadly, Dani kissed her and rolled her over to start unbuttoning Jamie’s dark-washed slacks. Before she could do more than flick open the first of two buttons, Jamie placed her hands and Dani’s hips and encouraged her to rock against her thigh.

“That’s -” Dani swallowed back a reckless sound, her eyes squeezing shut. “I’m going to ruin your nice slacks.”

“Fuck ‘em.”

Dani’s answering laugh was breathless. “Do you mean that literally, or -?”

The question died on her tongue when Jamie pressed her knee up and wedged a hand between them just enough that she could brush her thumb just so. She watched as Dani’s face screwed up, as her mouth dropped open and her hips bucked out of time until she came again — smaller this time, but no less gratifying.

Dani slowed to a halt, trying to catch her breath. “All right,” she said. “It’s definitely your turn.”

When they’d finished, Jamie sank bonelessly back onto the mattress. Their clothes were strewn all about the room, and the ship’s computer had set the lights to dim automatically to match a normalised sleep cycle, so that the ceiling was a map of constellations. Dani was stark naked and wiping her hands clean on a shirt with a self-satisfied expression before she crawled back up the bed and snuggled into Jamie’s side.

Jamie rolled onto her side and draped an arm across Dani’s waist to hold her loosely there. She needed to take a shower, but couldn’t find the energy within herself to get up. Not when recent sex had turned her bones to jelly, and not when Dani started to trace the curving lines of Jamie’s monochromatic tattoo. 

Exhaling slowly, Jamie sank further into the mattress. Her eyes slipped shut and she allowed herself this moment of brief respite. 

“Do you ever think,” Dani asked softly, “this was supposed to happen?” 

Blearily, Jamie opened her eyes, lulled half asleep by the way Dani was touching her. “What d’you mean?”

Dani shook her head, admiring the way her fingertips drifted across the pattern of ink on Jamie’s bare shoulder. “I don’t know. I just - When I chose the ship to Telos IV, it wasn’t the fastest or the cheapest or even the one leaving the soonest. I was still in shock, I think. From what had happened on Vurdon Ka. There was another transport leaving three hours earlier, heading towards the Outer Rim, but when the droid asked me what ticket I wanted I bought the one to Telos instead.” Her words slowed to a mumble, and her caress stopped. Dani stared at the flowers on Jamie’s skin as if in wonder. “I don’t know why I did that.”

“Coincidence?” Jamie offered, watching the flicker of Dani’s brow in response.

Dani seemed to be trying to remember something intently. “Maybe, but it was so strange. I had this - this feeling. And when I landed on Telos, you know, I -” She broke off with a small incredulous laugh. “I walked straight to that bar. Just - straight there. Didn’t even ask for directions.”

Jamie blinked, more awake now. That hum of energy had returned, threading between them like an arc. Dani’s presence was stalwart, nothing wavering or questioning about it. 

“I don’t know anything about the Force,” Dani continued, “but I’m glad to have met you.” 

A smile tugged at the corner of Jamie’s mouth. It was brief but the warmth pooling in her chest was verdant and budding. “Yeah. Me too.”

—

Rebecca’s ship dropped out of hyperspace only three kilometers from the luxury cruiser, so that the two vessels drifted in orbit around Alderaan side by side. The planet below was a vast curved horizon of blues and greens, struck through with white cloud. Sitting in the pilot’s seat, Jamie noticed how Dani’s gaze kept drifting towards the broad windows of the left wing, staring out at the planet below with her shoulders tense and her hands clasped behind her back. 

The moment Rebecca’s ship came into view, Owen leaned over Jamie’s shoulder and hit the comm button, requesting a transmission, which was immediately picked up.

“Hello again,” Owen greeted jovially down the line. “We see you’ve just arrived in orbit. And might I say - your ship is exactly what I expected from a smuggler.”

“Aww, thanks,” said Rebecca, her video feed flickering into view. “I worked hard to get it just right.”

Rebecca’s ship was a single bladed shape of stark grey material, like a shark’s fin parting the surface of water. Jamie knew from experience that its small size could mislead larger ships into underestimating its speed and firepower. She also knew from experience that the sleeping cots were cramped and uncomfortable, and that more often than not Rebecca slept in a hammock strung up in the cockpit itself. 

Jamie elbowed Owen in the gut so she could have more room. “Status report?”

Rebecca rolled her eyes. “What are you? Fleet Commander Taylor?”

“Just tell me how we’re getting down to the surface without being noticed,” Jamie said.

“Funny you should ask that,” Rebecca replied, trailing off.

Owen made a face. “Oh, no. Is it bad?” 

“Well…”

“Get it over with,” groaned Jamie. She could hear Hannah and Dani walking closer to join the conversation. “Put me out of my misery.”

Rebecca hit a few buttons to switch over the feed, and the screen suddenly displayed a scene much nearer to the surface. She must have hacked into a few security cameras, because the view turned slowly alongside her tapping away in the background. A towering estate in slate greys with parapets like speartips jutting into the sky dominated the screen, flanked by snowy mountains. A broad bridge led to the front entrance, and a hundred or so guardsmen had set up allacrete bollards behind which they were taking cover to avoid incoming fire, peeking over to return volleys before crouching down again.

“That’s,” Dani said slowly, pointing towards a crest-emblazoned purple and red banner hanging from the manor walls on the screen, “House Thul.” 

Jamie squeezed her eyes shut and tipped her head back towards the ceiling. “Don’t tell me.”

“They’re being besieged by the Sith Lord,” said Rebecca.

“I said don’t tell me.”

Hannah peered over Jamie’s shoulder to get a look at the screen. “Can you get us to the surface?” she asked.

“Yeah,” said Rebecca. “But after that, I’m all out of ideas. I told you: I’m not a Core World girl. I don’t know Alderaan from a bottle of spotchka.” 

“I do.” 

Jamie opened her eyes and lowered her head. Beside her Dani had lifted her hand slightly as though waiting to be called on in class. “There’s a side entrance used primarily by servants and staff.”

“What? A side entrance dug all the way through the mountains?” Owen pointed to the snowy peaks pressed in tight on either side of the estate. 

“No, it’s here.” Dani tapped her finger against the screen just off to the side of where the camera was currently showing. “It’s where the guards sleep. You go through a security checkpoint and then down a tunnel which leads into a room off the great hall.” 

“Don’t think the security checkpoint won’t be a problem this time,” said Jamie.

“Yeah,” said Rebecca slowly as a guardsman on screen was shot dead and slumped to the ground, only to be pulled back over the bollard by one of his comrades. “They look a little occupied right now.” 

Chatter fizzed from another speaker on the dashboard. Frowning, Rebecca sat in the pilot’s seat and turned a dial until the frequency better matched. They could hear a staticky voice shouting frantic orders over the comm.

“That’s a Pub frequency,” Rebecca said. 

“The Empire has revealed its hand,” Owen said. “The Republic will be arriving with reinforcements soon.”

“Yeah, but not soon enough,” Jamie muttered darkly. 

Hannah hummed in agreement. “Unfortunately, yes. A fully fledged Sith Lord? They can tear this estate apart and be out with what they want before Republic troops make it into orbit.” 

“Yeah, well, hopefully we can do the same.” 

From the sidelines, Dani suddenly spoke, “Can we talk about the children for a sec?” When she had everyone’s attention, she took a deep breath and continued, “What’s going to happen to them now that we know they’re Force Sensitive?” 

She looked towards Jamie, who raised both hands and shook her head, pointing towards Owen and Hannah. Hannah was looking at Owen, who shrugged and made a gesture, which Hannah reacted to with an emphatic tilt of her head, the two of them engaged in the kind of silent conversation only two people who had been together for so long knew. 

“Are you going to share with the class?” Jamie drawled. “Or are you two lovebirds just going to keep having your weird psychic talk that nobody else can hear?”

Hannah gave Jamie an arch, brook-no-nonsense glare, while Owen stuck out his tongue at her. 

“I think it best if we take them back to Tython,” said Hannah to Dani. “There they can be trained in the Force properly.”

Some of the tension held in Dani’s jaw slackened, and she breathed a sigh of relief. “Okay. Yeah. Thanks. I needed to hear that.” 

“Anything else we need to discuss before we leap into the fray?” Rebecca asked from the pilot’s seat. 

Silence. 

“Right,” said Jamie, hand on the holster of her blaster pistol. “Let’s get this over with, then.”

[scotianostra]

On March 16th 1309 King Robert the Bruce convened his first parliament, at St Andrews.

The sources for parliament’s early history are not good, many records probably being an unfortunate casualty of Edward I’s attempted conquest. For this reason reconstructing how and when Scotland’s parliament came into being will probably remain a matter of debate.

By 1306, when Robert I seized the throne, there might have been some expectation that the prominent role for the community of the realm in the government of the kingdom that had arisen since 1286 would continue. Yet no king voluntarily accepts limits upon his powers, and Robert I restored royal authority, removing the ability of the community to play a significant role in the formulation of parliamentary acts. The king used the rhetoric of community and parliamentary authority that had evolved since 1286 to give his actions a façade of broad support that they often did not have. Parliament became a tool for creating documents designed to validate and augment the king’s authority by the public display of support for his kingship.

  I’ve said it before, most recently with the post in February on the Declaration of the Clergy, these were tools used to send a message to England that the Scots were functioning normally, propaganda tools. It also let other countries know that Scotland continued to repel the English Usurpers, Edward I's death two years before must have been encouraging for Bruce, Longshanks son was certainly not a warrior like his father.

The Bruce was still trying to unite the Scots against their common enemy, the meeting of parliament, therefore, was a useful means of engineering declarations of support for the king, or of manipulating collective decision-making. At this time, the Scottish magnates sent a letter to King Philip IV of France in response to his request for assistance in a crusade. The Scots replied expressing their support for Bruce as king, reminding Philip of Scotland’s devastation by war, and promised help when peace was achieved.

The letter reads:

  “Letters: by the magnates of Scotland to Philip IV, king of France.

To the most Christian and triumphant prince and reverend lord the lord Philip [IV] by the grace of God illustrious king of the French, William, earl of Ross, Malcolm, earl of Lennox, William, [earl of Suther]land, and the communities of the earldoms of Fife, Menteith, Mar, Buchan and Caithness, the heirs of which are in ward, likewise the communities of all the other earldoms of the kingdom of Scotland [except]† [D]unbar; Edward de Bruce, lord of Galloway, James the steward of Scotland, Alexander de Argyll, Donald de Islay, John de Menteith, Hugh, the son and heir of the earl [of Ross]†, Gilbert de Hay, constable of Scotland, Robert de Keith, marischal of Scotland, Thomas Randolph, lord of Nithsdale, James, lord of Douglas, Alexander de Lindsay, Alexander de [Fraser], [William] Wiseman, David de Barclay, Robert Boyd, barons; and also all of Argyll and the Hebrides and the inhabitants of all the kingdom of Scotland recognising the fealty of the lord Robert by the grace of God king of Scotland, all [… … ….] Your credence having been revealed to us in writing, and having been fully understood [by us], in the full parliament of our lord the king solemnly held not long ago at the city of St Andrews, impressed upon our minds the joyfulness of [your] devot[ion] [… … ….] For we conclude that your majesty’s mind is devoutly disposed to take on the business of the Holy Land, to prosecute which all followers of the Christian faith justly ought to strive and with humble devotion incline their hearts [… … …,] we saw that it was contained [in your letter] that your royal grace considers and calls to mind the treaties between the kingdoms of France and Scotland, made long ago and confirmed; also the losses, harms and injuries which the inhabitants of the kingdom [… … …] have suffered in many ways hitherto. The particular and special affection which, in that credence, you say you have towards the person of our lord Robert by the grace of God king [of Scots … …] [whom] justice and truth and the grace of the King of Kings has raised up as our prince and leader, cheers our hearts above all else. We therefore noting, with heartfelt feelings, the aforesaid, as we are bound in duty to do [… … …] [?commend] your right royal devotion towards the business of the Holy Land, and for the affection which you have towards our lord the king, and we return thanks as best we can to your majesty for restoring the liberties and rights of the kingdom of Scotland, praying to God that ‘by the bowels of mercy of Jesus Christ’ that you may bring to fulfilment the devout purpose which you have conceived in your mind, trough our Lord’s inspiration in relation to the aforesaid, with holy desire, and efficacious eagerness and a safe outcome. May your royal majesty deign to take note, with pious mind, that in the exaltation of Christian princes the name of Christ is extolled and the Catholic faith strengthened. If, therefore, the standing of our lord [the king whom] we say unanimously is [… … …], is exalted and the kingdom of Scotland returns to its former free condition, the tempests of war having been quelled and secure peace having been granted, then your royal highness will be able to have as supporters to achieve the end of your desire, the service of God, and to come to your help, not only our lord the king aforesaid, but also the inhabitants of his kingdom as best they are able. And as [evidence of] the aforesaid things [… …] clearly these letters sealed by our seals were commanded to be sent patent to your highness. Written and given at the city of St Andrews in Scotland 16 March 1308 [1309] and in the third year of our lord King Robert’s [reign].

I know it's not an easy read, but I have taken this straight from the web page of The Records of the Parliament of Scotland here  https://www.rps.ac.uk/trans/1309/2 . Check the side bar for more records from 1308, when an assembly was held and William, earl of Ross, recorded his act of homage to Robert I before an assembly of prelates and nobles.

The photo is a Letter by the magnates of Scotland regarding the right of King Robert I to the Crown of Scotland, 16 March 1309, an extract reads:

 … we see it contained that royal gratitude reflects on and brings back to mind the alliances formerly existing and maintained between the kingdoms of France and Scotland and the losses, sufferings and trials which the inhabitants of the kingdom have hitherto so much endured. Our minds are cheered, above all, by the extraordinary and peculiar affection which... you say you have for the person of lord Robert, by the grace of God our lord king, who has been raised up as our leader and prince by right and truth and by the justice and grace of the King of Kings. We therefore… [?commend] your royal devotion for the affairs of the holy land… and for the regard you have towards our lord king, and we return all the thanks we can to your royal majesty for the restoration of the liberties and rights of the kingdom of Scotland.

... If therefore… the kingdom of Scotland [be] restored to its original liberty, the storms of war extinguished, the security of peace granted... your highness may have at power not only our lord the king aforesaid but also the inhabitants of his realm.

[missmonsters2]

Drive Her Crazy || Part X

PAIRING: Wanda Maximoff x OFC/Reader

Summary: AU. Meet Wanda, the new ‘It’ girl. She’s built her social standing as a social influencer through Instagram and vlogging on Youtube. Queen Bee in her social circle, she’s got everyone wrapped around her finger. She’s perfect, you think. Girls like that require a little finesse, and you’re ready to play the game.

Warnings: Non-healthy relationship, psychological games, smut. 18+ only.

NOTE: Wow, I can’t believe we are finished. Thank you to everyone who read this story, enjoyed it, liked it, reblogged it, or commented! My heart is super full. This is the happiest ending for our lovely crazies 💛

[Please watch out for my next series which will feature Natasha Romanoff x Fem!Reader, The Color of You 😊]

PART I || PART II || PART III || PART IV || PART V || PART VI || PART VII || PART VIII || PART IX

PART X of X

Count: 5231

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“Great work, Vision! You’re good for today.”

Vision sighed, pulling off his headphones, and walking out the recording studio.

He thanked everyone for their hard work on his way out. 

The single he recently released was doing quite well, and he was quickly gaining a fanbase.

His breakup with Wanda had actually inspired some pretty good lyrics, and with some help to finesse the finished product, the single was becoming a hit. 

Vision hadn’t spoken Wanda since they split up at the party, but it’s not like he could avoid the headlines Wanda and her new girlfriend made. It was everywhere because you were so famous.

He still often spoke to Tony who updated him with what everyone’s been up to and Pepper was kind enough to give him advice from time to time.

Digging his hand into his pocket, he felt his ring there. He couldn’t bear to get rid of the engagement ring he got Wanda yet. It felt like it was the only thing left of her he had. 

As he walked out of recording studio, the exit he usually took was blocked off by cleaners, so he turned another way. 

It was a hall of records. Vision smiled slightly as he passed by each one. 

But then he saw one that made him stop.

It was your record, for the first album you released that has now gone triple platinum. 

He saw a couple more of your records framed up.

He was reeling.

This was too weird. 

Someone was passing by, and Vision stopped them. It was Ryan, the engineer that would be helping him with his album.

“Ryan...what’s this? Why are her albums framed up here?”

Ryan gave him a weird look as he gazed over your albums. 

“She’s an artiste at this company. Has been for a really long time. You never see her around, though. She’s been here long enough and produced enough results that they just let her do her own thing. In fact, you guys share the same manager.”

“What?” Vision choked.

Ryan had his eyebrows scrunched at Vision. Maybe he was a fan?

“I-I gotta go,” Vision said as he turned around and bolted out.

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“Can I look yet?”

“No, and don’t you dare peek.”

You have your hands over Wanda’s eyes as you safely guide her into your guys’ new home. She had mostly been busy with work, so you had taken the liberty of making sure everything would be set up.

Of course, you still had sent her a billion texts to see what type of furniture and color theme Wanda preferred. 

Today was the move-in day, and you had picked your girlfriend up when she was done work for the day.

“Please, I just want to see now,” Wanda whined, and you hushed her.

“Patience is a virtue, love,” you tease her. You hear her huff slightly.

“Well, I’m very naughty,” she teased you right back, and you had to bite your lip.

Dear lord, you needed to move faster before Wanda decided she wanted to have her wicked way with you without you being able to show her the whole place. 

Once you’re in the perfect spot, you smile as you kiss the back of Wanda’s head gently before releasing your hands. 

Wanda’s eyes flutter open, awe washing over her as she takes a look at the entire place.

It was big. 

It was beautiful. 

It was her dream home.

The soft, pastel colors and marbling of the furniture was a dream. She turns around, jumping into your arms, kissing you right on your mouth.

“I love it,” she gushes. “Thank you for taking care of all this.”

You merely hum happily, leaning in to kiss her again. Wanda walks around the house, touching nearly everything and gushing about how everything looks perfect.

By the time you make it back to the living room, she turns to you, head tilted to the side with her fingers on her chin.

“You know, maybe there is one thing that’s missing,” she says, taking a look around herself. 

“Really? What?” You ask, trying your best to think if you missed anything. 

Wanda looks back at you with a wicked grin.

“I think we need to christen the house.”

Before you know it, you’re revisiting every room in the house again.

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Wanda is on cloud nine by the time she reaches her friends for brunch the next day. 

“Hey, girls. Sorry, I’m late,” she greets them as she takes her seat next to Lily. Her other friend Anna from her party and at the charity was there too. Finally, Stacey had been invited by Anna. 

Lily was snickering as Wanda took a seat. “What happened? Miss DJ didn’t want to let you out of bed?”

Wanda immediately flushed red at her cheeks, the heat traveling all the way to her ears.

Because that’s exactly what happened. 

You had tried to convince her to stay in bed longer using your sexy, cocky smirk she liked, and your deft fingers and tongue.

Managing to keep in her in bed for another half hour, Wanda put all her willpower into getting up and running to the bathroom where you couldn’t follow. 

She definitely wanted to stay in bed longer too.

“Damn, girl, you really getting it,” Lily whistled, and Wanda had to push her friend playfully.

“I’m so jealous of you,” Anna whined as she sighed wistfully with her head in her hands. “I can’t believe you’re dating Lady Phantom. I had no idea she was so romantic. Everyone’s been talking about how she serenaded you at your party.”

Wanda only lightly chuckled, cheeks warm from the praises. 

“Oh!” Anna exclaimed as she sat upright, pulling her phone up and searching for something before showing it to Wanda. “Since your last interview where you revealed you were dating her, so many other tabloids are picking it up.”

Wanda grabbed the phone, looking at the headlines.

LADY PHANTOM HAS A GIRLFRIEND?

INFLUENCER WANDA MAXIMOFF BAGS ELUSIVE DJ.

LADY PHANTOM AND WANDA MAXIMOFF CAUGHT HOLDING HANDS AND KISSING WHILE WALKING

DJ LADY PHANTOM AND INFLUENCER WANDA MAXIMOFF BUY A HOUSE TOGETHER? IS THE ELUSIVE DJ SETTLING DOWN?

Wanda bit her lip as she clicked on one of the headlines, skimming through it.

A close source says that Lady Phantom may have whisked Wanda Maximoff right off her feet from new artist Vision. The source says that the DJ romantically serenaded Wanda at her birthday party recently. Swoon! What a lucky girl!

The smile on Wanda’s face was so broad as she passed her phone back to Anna. 

She was the girl who locked you down. 

“It’s crazy how they’ve already got this much information. We just bought the house in Los Altos Hills,” Wanda says offhandedly, casually dropping the neighborhood she now resides in. 

“What?” Stacey exclaims, surprised, and a little bit jealous as well. She had tried to cling to you during the party, but you didn’t seem interested at all. 

“Nice houses there aren’t under $1.6 million and the photos you posted to Instagram...shit, how much was it?”

Wanda just smiled and shrugged, she wasn’t about to brag how you and she got a $5 million dollar house. 

It was crazy to her. She would’ve never been able to buy one of the beautiful houses of Los Altos Hills with Vision.

It just felt like her dreams of having everything she wanted in her life and to share it with the person she loves was all coming true. 

The rest of the brunch went on as usual. The girls were screaming in excitement that she would be doing a photoshoot with David King. Wanda hadn’t even told them that she would be auditioning for a movie soon after. 

“Excuse me,” Wanda called the waitress as she was passing by. “Could I get an order of the traditional breakfast bowl to go? Medium poached eggs and extra hollandaise sauce, please.”

The waitress nodded with a smile before leaving.

“You bringing some for your girlfriend?” Lily asked with teasing in her tone.

Wanda nodded with a smile, “Yeah, we, uh, didn’t have time for breakfast this morning, and she had to go to the studio right after. I’m going to visit her with food.”

Lily sighed adoringly, “Oh, young love, how it is...”

“You’re younger than me, Lil,” Wanda said, and they both laughed. 

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Wanda was on her way, closing in on the studio to see you when her phone started vibrating. 

She transferred your food into her other hand that was holding up her bag as she dug her free hand into her back pocket, tongue out as she picked up.

“Hello,” she answered, not being able to check the caller ID before she picked up.

“Wanda--” The voice was frantic.

“Vision?” Wanda answered confusedly. Why was her ex calling her?

“How’ve you been? I heard your single is doing well. I’m happy for you,” Wanda told him warmly regardless of why he was calling her. 

“Yeah, Wanda, listen, you need to break up with your girlfriend. I told you there was something wrong with her!”

“What the hell are you talking about?” Wanda said heatedly. How could he just call to say that?

“I knew this opportunity to sign on was too good to be true. She’s from the same company, even has the same manager as me! I know she sent her manager to recruit me on the day of your birthday. She set me up to not show up!”

“Did someone tell you that?” Wanda asked, her walk becoming brisker as she was getting heated.

“No, but--”

“Then how the hell do you know that’s true? So what that you’re in the same company with the same manager? She tells me she hardly talks to her manager as she essentially handles her own work. Also, even if that were true, no one told you to drink yourself to a blackout state and miss my birthday. You could’ve signed on, had your celebratory drink, and left,” Wanda huffed.

“I am not hashing this out with you again, Viz,” Wanda said finally.

“Wanda, please, listen to me. There really is something off about her. She’s clearly obsessed with you. Who knows how long she’s been plotting to get you.”

“You want me to be offended my girlfriend wants me and finds me desirable?”

“No, I want you to be offended that she has no boundaries and sabotaged me to get you!”

“That’s seriously insane, Vision. She’s a famous DJ, and I’m just a social influencer. Does that make any sense to you?”

“Wanda--”

“Vision!” Wanda interrupted him. “I don’t want to hear about this again. We’re supposed to have an amicable breakup. Seriously, don’t call me again if you’re going to just say this.”

She could hear him saying something else as she hung up. She huffed again, rolling her eyes slightly.

Wanda tried to shake off the icky mood that the call put her in. She didn’t want to be grumpy when she saw you. 

She placed her knuckles against the door softly as she knocked. 

It wasn’t you who opened the door, but the guy seemed to have recognized her and let her in, putting his finger to his lips to signal her to be quiet.

She sheepishly shrugged her shoulders as she tiptoed in.

There she found you, your back facing her as you were looking over the recording, playing it with headphones on.

Wanda heard you hum lightly before you pressed a button to speak to the singer inside the recording studio.

“That was pretty good, but can you try redoing the last line? Instead of just holding the note on the last word, do a vocal run.”

The singer nodded, clearing her throat as she got ready. 

Everyone watched as she redid it, and it sounded amazing. The difference was so subtle, but it sent chills down their spine. 

“That’s perfect! Great job. Why don’t you take a break?” You suggested.

Once everyone began to relax, you turned around, surprise in your eyes as you saw your girlfriend standing there.

Wanda immediately went over to embrace you, kissing you softly.

Damn, you were so sexy when you worked.

You hummed into the kiss, clearly enjoying it.

“Mm,” you pulled back slightly. “What are you doing here? I thought you had brunch with your friends.”

Wanda gave you a half-smirk, holding onto the lapels of your leather jacket. “Well, I thought since you weren’t able to get breakfast this morning due to your shenanigans, I thought I’d bring you some.”

“What kind of shenanigans?” A dude from the back yelled, and everyone laughed as you rolled your eyes.

You looked back at your girlfriend, adoration just filling your eyes as you looked at her. Grabbing her hand and the food off the table, you led her out.

“C’mon, let’s eat outside. There’s too much testosterone in here.”

The boys laughed again, and Wanda giggled.

You led her out to the back where a lovely table and bench were in the shade under a tree.

Taking out the food, your stomach nearly ate itself, smelling the aroma. 

You really were hungry.

But the hunger was definitely worth keeping Wanda in bed as long as you could this morning.

“So,” you said as you scooped some food onto your spoon. “How was brunch?”

“It was good. Lily, Anna, and Stacey were there.”

“Stacey as in...that girl from your birthday?”

Wanda scrunched her nose up at that but nodded. “Yeah...she totally wants to kill me so she can date you.”

You laughed, bringing your hand to your mouth. You swallowed your food before talking again.

“I highly doubt she could get the drop on you, so no worries there.”

“You’re damn right,” Wanda mumbled as you smiled.

Wanda watched you eat, her mouth curling upwards without her even realizing. You were always so focused on your food while eating, and she thought it was endearing. 

“So,” Wanda says. “Have you...seen the tabloids by any chance?”

Your licking remnants of hollandaise sauce from your lips as you hear Wanda ask that. You nod, scooping more food.

“Mhm,” you say, spoon in their air as you have yet to put it into your mouth. You tilt your head, brow quirked as you look up slightly. “I hear a very, very attractive social influencer has bagged an elusive DJ. Apparently, they’ve been spotted buying a house together. How scandalous.”

Wanda is grinning ear to ear. God, why were you also so funny?

“Yes,” she plays along. “All the tabloids are saying that the DJ is settling down, can you believe that?”

You’re trying to hide your grin as you reply. “Buying a house is now settling down? Whew, that is quite the leap. What will the public say when she gets married?”

“Do you think she’s considering marriage?” Wanda asks, biting her thumb lightly as she regards you. God, she hopes you are. 

You’ve finished your food, packing it away back into its bag to be thrown away later.

You look at Wanda.

And by God, she just might be everything you’ve ever wanted. 

The thought of someone else won’t even cross your mind.

If it isn’t Wanda, it just won’t do.

You brush your leg against her lightly under the table, gently smiling as you lean back on your hands a little.

The two of you are gazing into each other’s eyes, just feeling like everything is right in the world.

“I would say that now she’s found the right person, it’s a part of her plans.”

Wanda beams.

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The next two week passes by quickly, and before Wanda knows it, she’s heading over to meet up with David King at his studio bright and early.

Her stomach is exploding with butterflies as she walks in.

Wanda wishes that you could be here with her, but you were stuck doing an interview with someone for a magazine today.

David’s assistant recognizes her for today’s appointment, greeting Wanda with a friendly smile and a handshake.

She leads Wanda over into the room where David is just finishing setting up the lighting. 

“Hey!” He greets as he comes in to hug her with a kiss on her cheek. “Are you ready for some collaborating today?”

Wanda nods excitedly.

“Great! Let’s talk about what you want your theme to be. Once we have that, I’ll know what other magazines to send your photos and interview to in addition to posting it on my website.”

Wanda and David sit at the table, he pours her some tea while they work together on what she wants out of this photoshoot and interview.

“I want to show my personality, that I’m not just some dumb social influencer. I won’t just rep anything, and there are brands I really care about working with. I also want to show that I have other interests as well, like...acting.”

David smiles, kindly at her. “Yes, I’ve been told you’ve secured an audition in two weeks.”

Wanda bashfully smiles and shrugs, “Not so much me who secured it, but I definitely don’t want to disappoint her.”

David snorts, “I’m pretty sure you could murder someone, and she wouldn’t be disappointed.”

Wanda just boisterously laughs because she does get that vibe from you, but that just makes it all more endearing to her that you love her so. 

After they’ve settled on themes, they immediately work on taking photos as David wants to use as much natural lighting as he can. David finds that the whole process is really smooth because Wanda is someone who wants to be a part of the process, not just doing everything he tells her.

It’s much more fulfilling to work with her. He is quite happy you got him to take a chance on her. 

Once they’ve taken photos, they’re both looking over them. Wanda gives her opinion on some of the selections as an amateur photographer herself, and David finds it so refreshing.

Wanda was definitely not afraid to give her opinions, ask for perspective, or ask for his reasonings.

In the next part, they work on the short essay David can post to his blog along with the photos. Additionally, he gets her to answer a few interview questions so the magazine he picks to give his photos to can use the answers she provides too.

The entire collaboration takes the whole day, so by the time they finish, the sun has just finished setting.

“It was so great to work with you, Wanda,” David gushes as he goes in to hug her again. “Seriously, I haven’t had such a great collaboration like this in a long time.”

“Oh my god, no, please. It’s such an honor to work with you,” Wanda modestly says, while she raves about him. 

David just grins as her while she turns to get her things in order.

“I’m so glad your girlfriend was able to get me to meet you. I was honestly surprised by the whole thing.”

“What do you mean?” Wanda asks as she starts to pack her things back into her bag.

“Well, you know,” David says with a shake of his hand. “I actually usually have a very strict rule about not working with social media influencers. I’ve tried a couple in the past, but I found them to be incredibly vapid.”

Wanda just smiles, unsure how to answer but pleased that he obviously found her different.

“I’ve actually seen your vlogs and Instagram before, it was my boyfriend Liam who had originally discovered you months ago. Your girlfriend was over that day, and I showed her your profile. I didn’t think she would actually end up finding you, befriend you, and then end up dating you.”

It was like time slowed for Wanda. 

What?

You actually had known of her beforehand?

Wanda immediately flashed back to when she first met you and invited you inside for drinks.

“What do you do for work?”

“I suppose Vision would say I’m a photographer. It’s nothing really, I post vlogs and brands pay me to represent their stuff.”

“No way! That’s seriously amazing. So, you’re kind of famous?”

But by what David said, you would’ve already known what she did and that she had a following.

Why did you lie?

Vision’s call from two weeks ago popped into her mind, and she felt like she was going to be sick to her stomach.

God, was what he said true?

“Are you okay?” David asked with worry as he looked at Wanda, who looked a little pale. 

Wanda snapped out of it, turning to him with a smile.

“Yeah, I’m fine,” she says, pulling her bag onto her shoulder. “Yeah, it’s crazy how things work out, isn’t it? I’ve got to head home now. Once again, thank you so much, David.”

He hushes her and sees her off.

Wanda is making a beeline, hailing for a cab.

She needs to see you.

Now.

⊶⊷⊶⊷⊶⊷⋆⊶⊷⊶⊷⊶⊷

“This is beautiful, thank you. Please keep the change.”

You took the bouquet of flowers you just bought from a flower shop on your way home. 

It was filled with all of Wanda’s favorite flowers and wrapped together nicely. You wanted to congratulate her on her big day with David. You knew once he would post it to his site and give it to whatever magazines, Wanda was going to be blowing up. 

It definitely would work in her favor for her audition in two weeks. 

You drove home, idly tapping on the steering wheel as you thought about what to have for a late dinner. You knew it was unlikely that Wanda could eat much today since they decided to get everything done today. 

Maybe order in some pizza?

But then Wanda wanted to stay in shape as much as possible before her audition. 

Maybe lemon & butter salmon?

You pull up into your driveway, turning your car off as you grab the bouquet.

“I’m home!” You call out as you walk in, but there’s no response.

The house is completely dark, which you find strange because Wanda is usually in the living room watching TV or in the kitchen when she’s waiting for you.

“Wanda?” You call out as you walk up the stairs. 

You enter the bedroom.

The small lamp on the bedside is on, and you find Wanda sitting on her chair in front of the vanity mirror you got her.

You walk over to her, but she doesn’t talk to you.

“Baby?” You call softly as you kneel down before her, placing the bouquet down, touching her shoulder. “What’s wrong?”

Did something happen?

Was she hurt?

David had texted you when it was over that it went great, and thanked you again for getting him to meet her.

So, what was wrong?

Wanda looks at you with a still expression. She turns her whole body to you and her jaw clenches before she releases it.

“I want to ask you something, and please tell me the truth.”

You scrunch your eyebrows together because you have no idea what she wants to ask you, but you nod.

“Did you,” Wanda breathes. “Did you know who I was before you met me?”

The stillness hits you immediately. 

You regard her, taking in her desperate expression as she looks at you.

You could’ve lied.

You could tell her that David may have shown you her profile before, but you hardly cared to notice or remember it. 

You could’ve told her anything, and Wanda would’ve believed it. 

But...there was something else there.

So, you didn’t.

“I did,” you admitted, watching as Wanda stood up, walking over to the other side of the room with disbelief on her face.

You stood up as well, crossing your arms but making no move to her.

“Why did you lie?” Wanda asked. “Were you stalking me? Is that how you found me at the fast-food chain?”

“I wouldn’t say stalking,” you say as if she was being dramatic. “I came to California for work planned months before, you just happened to be here as well. Was I interested in you? Yes. Did I somehow know that you were going to be there to eat and live in the same community? No.”

Wanda’s mind was reeling. She couldn’t help but replay Vision’s words over and over in her head.

“Did you want me? From the very beginning?”

You couldn’t help but quirk your eyebrow. There was definitely something she was hiding from you.

“As I said, I was interested in you, but I knew you were engaged.”

“Is it true?” She asked, and you’re not even sure what she’s referring to. “That you and Vision are under the same company? That you even share a manager?”

Ah, it hits you. Now you know where this is coming from. Vision had found out what he could. But you knew Charles would never tell him that you had purposely sent him to Vision.

“Yes,” you admit once more. 

“Why didn’t you tell me?” Wanda asks, frustration in her tone.

You shrug your shoulders. “As I told you, I don’t often talk to my manager as I handle my own affairs. It’s not really any of my business who he decides to sign on.”

“So you didn’t deliberately get your manager to sign Vision on and make him miss my birthday?”

You paused.

Another choice.

You could lie.

It would be so easy to.

But you had to push it more. 

“I did show my manager Vision’s work on SoundCloud,” you say instead. It was true, even if it wasn’t the whole truth.

Wanda understands, anyways.

Her breath hitches, and she’s putting her hands to her face. 

She can’t believe this is happening. 

This time, you begin to walk over to her, standing right before her.

“You’re insane,” Wanda says with a crazed laugh. “Vision’s right. You are obsessed with me. You were sabotaging him to get me! What am I to you even? Some sort of sick prize?”

Your jaw clenches a little. She’s starting to hit on your nerve a little, but you remain patient. 

You close in on her, backing her until she hits the wall. You raise your arms slowly to either side of her head, giving her ample time to leave if she wanted.

But she didn’t.

“I wouldn’t say signing him onto a record label, giving him the spotlight, actually earning money for his work, which I heard he’s doing pretty well now, by the way, is sabotaging him. Here’s the thing, Wanda. Yes, I did set him up. I told my manager to sign his untalented ass on and treat him like a king on your birthday. But guess what? Vision didn’t have to stay. If he really, truly, wanted to leave, Charles couldn’t have done anything about that. No one forced him to keep taking the next drink. No one told him to not care about you.”

Wanda is silent, angry tears come up to her waterline as she stares at you with a clenched jaw. 

“I’m not putting myself up on a pedestal here, but it was me that came through for you every time,” You tell Wanda. “Am I obsessed with you? Maybe. But don’t stand there and pretend that you don’t enjoy my attention. You love the fact that Lady Phantom dedicates sets to you, serenaded you, bought you $100,000 necklace in front of everyone. You love people giving you accolades that we’re together. You love that people are jealous of the fact that they’re looking at me while I’m looking at you.”

You called her out, hitting her right on the dot. 

She can’t even deny it because it’s true. 

But Wanda still loves you. That much is real.

“So what?” She scoffs. “It’s all fake then? Everything you did was a meticulously thought out plan to win me? Everything you did was purposely done to draw me to you?”

“There’s nothing wrong with planning,” you say to her softly. “Even if I did plan it, it doesn’t mean I don’t care. I care very much. My heart was breaking about the fact you were with someone that was dragging you behind, making you feel guilty about wanting more out of life. It broke my heart to think that you spend every year alone on Pietro’s anniversary because he didn’t try to do more for you. It made me angry to hear people snidely make comments about you when Vision didn’t show up for your birthday. I hate when you’re not in the spotlight because that’s where you deserve to be. If someone is stealing it from you, I’ll do everything I can to shift the light to you.”

Wanda had a single tear slide down her cheek. She grabs onto the ends of your jacket, desperate to feel you closer.

She has to know.

She needs to know.

“Do you even love me?” She asks softly, and it nearly breaks your heart all over.

You lift one hand to lower it to her face, cupping her jaw and neck delicately. You move your face closer to hers, giving her all the time she needs to pull away if she doesn’t want you.

”I do. So much. In a way that only you could ever understand.”

Wanda doesn’t pull away.

She never wanted to in the first place.

This was never about breaking up.

You knew that. Which is why you risked telling her the entire truth.

She wanted to know that what you had for her was real, that she could never be replaced.

That you were hers.

You press your lips to her firmly, your tongue swiping her bottom lip as she moans softly. 

She pulls you closer to her, pressing your body to hers completely as she melts into you. She lifts her arms, wrapping them around your neck as she continues to kiss you. 

You push off the wall, redirecting her to your shared bed as you topple on top of her with a knee in between her legs.

You pull back softly, your hand drifting underneath her shirt as you caress the soft skin there.

Her eyes open slowly, and she just looks electric to you.

“I love you,” she says quietly, and you can’t help but press another soft kiss to her as your hand lowers into her panties.

“You secretly love it, don’t you? What I do to you.” You say against her jaw, and it’s a little muffled. 

Wanda’s breath hitches, chest rising as you touch her just the right way against her clit, rubbing through her wet folds.

She nods, but you want to hear it.

“I want to hear you say it, baby,” you huskily say as you tease her. Your other hand is around the back of her neck, just grasping at her hair.  

Wanda’s moaning shamelessly as you circle her clit again, diving lower as your fingers tease her entrance. God, it feels so slippery.

Fuck, she really wants your fingers in her. The knotting in her stomach gets even worse when you nibble her collarbone. 

But she knows you won’t give it to her until she gives you what you want.

“I love it,” Wanda moans. “I love the way you drive me crazy.”

[a-wandering-ghoulette]

MyRock ; issue n°44 (Jan/Feb 2017) A Nameless Ghoul from Ghost interview.

Photos: Manon Violence Interview: Mark Renton

2017 has been the year of all records for Ghost! After an exceptional concert at Hellfest, a nicely lead Download Festival (despite voice problems) and a France tour still in minds, the band then launched a triumphal American tour. Meanwhile, the satanic clergy also draw its awesome “Popestar”, EP lead with drums beating by the heady single “Square Hammer”. Telephonical talk with one Nameless Ghoul to take stock on the past, the present and future of this definitely fascinating band.

//Before continuing, note this issue is still available for international orders on their online shop. Direct link to this issue’s page in source! Don’t be surprised by the first cover shown there, it’s litteraly a two covered mag… The mag is meant to be read in 2 time: you start by one side, no matter which one, and when you reach the middle, you have to close it and flip it then tadaaa you have more to read on the 2nd side!//

(Read the full interview under the cut and feel free to point out mistakes!)

Hello, who’s calling? Nameless Ghoul: Hello! I’m one of the Nameless Ghouls.

Which one? Which instrument do you play in the band? N.G. : I’m our clergy’s official spokesperson. I’m also Ghost’s founder, main composer and, most of the time, I play guitar.

How do you feel at the approach of Papa Emeritus III’s end of reign? Because there’ll certainly be a new Papa Emeritus soon… N.G. : You’re right, we’re close to the end of a cycle. Personally, I always saw change as a good thing. It’s stimulating. We still have a lot of concerts to give in 2017, but I think I can safely say that at the end of the next year, all Nameless Ghouls will be tired of Papa Emeritus III! It’ll be nice to see a new leader coming to guide us.

How would you describe the personality of Papa Emeritus III compared to his predecessors? N. G. : First of all, Papa Emeritus III is an entertainer! He loves projectors, he loves the public, and he loves success. The first Papa Emeritus was someone very rigid, very strict, and very solemn. A real son of a bitch! (laughs) To be honest, we don’t miss him at all! Papa Emeritus II was a pervert a little bit sadistic, and, in hindsight, I think he wasn’t very at ease on stage. He wasn’t a showman, unlike Papa Emeritus III! Him, he’s the guide we missed to rise up the quality of our shows, to reach the step above and communicate with our fans. We will be eternally thankful for his work. I believe he have paved the way for his successor…

Precisely, what are you waiting from the future Papa Emeritus IV? N.G. : Well, I want him to be scary. That he bring back something more tenebrous, while remaining spectacular. Broadly speaking, I want the next album to come back to a gloomier atmosphere.

Fueled by ego

On a more personal viewpoint, what is your relationship with your character? N.G. : What’s exciting me the most with Ghost, it’s that the project is a real challenge for the individuals involved. Everybody is on an equal footing. Furthermore, there’s something really thrilling to embody a character which is a part of yourself, but never totally you. Traditionally, rock stars always reach the point where they fuse with their creature. In the end, rock’s always been fueled by ego. Even if you’re part of a fully honest and underground band, you’ll always have this desire to be under the spotlights, to be recognize, famous and loved. Those pretending the contrary are liars. Roughly, no matter the music you make, you all secretly dream to be a kind of Justin Bieber. (laughs) To be masked is something very different. It’s a kind of anomaly in the entertainment system. Because every day, you never receive the admiration you deserve. When I’m not on stage with Ghost, I’m going back in anonymity. It’s very positive for me. I would say, my character brings me some stability in my daily life. But I’m aware my case is a bit special since I’m Ghost’s main composer and thus I’ll always be linked in a way or another to this project. But being in the obscurity is sometime more complicated to manage for the other Nameless Ghouls…

This mystery surrounding Ghost inevitably attracts the fans curiosity. This year, some of them started a vast quest to discover your identities. We imagine it’s part of the game, but what are you feeling regarding it? N.G. : From the beginning, we knew it’ll be impossible to keep the secret until the end. It’s already a miracle we held this long. (laughs) Personally, it doesn’t matter. I think the work accomplished pays its own way. I mean, our albums, our concerts and our universes are that strong they succeed to supplant the reality. Today, people don’t care to know who’s under Papa Emeritus’ hat. When they come to see us play, they want the real Papa. It’s a bit like if our creature ended up escaping us to live its own life.

2017 has been a successful year for Ghost, with appearances in huge festivals, a colossal American tour and the worldwide success of the EP “Popestar”. How did you live that? N.G. : This year has been amazing on every points, really! We’ve been able to see how much the band has grown by federating more fans. However, I’m not someone who contemplate our success and congratulate myself. The past doesn’t interest me. But the future does. When we take a step forward I always try to have in mind the next one. 5 years ago, we played at the Olympia supporting In Flames and Trivium. It happens that on 11 April next we’ll come back, this time as the headliner. But instead of rejoicing, I like to tell myself: “OK, it’s cool, but what I really want to do is Bercy!”. And if one day we make it to Bercy as the headliner, I know in a corner of my head there’ll be the Stade de France. I’m ambitious. (laughs)

I come from extreme metal.

Ghost is one of the rare bands to link metal to the general public. Do you think it explains this popularity? N.G. : I think, yes. We see more and more diversity in the public at our gigs. Of course, there are metalheads with long hair and battle jacket, but there are also hipsters, girls who usually listen to pop music, and alternative rock lovers. I find it fantastic. You know, musically, I come from extreme metal. It’s been in my genes since my teenage years. I listen to many other things, but it’s where I come from. It’s my identity and it’s what forged my mentality. At the point that, when Ghost began to be successful, I started to feel guilty. I had that feeling I transgressed underground metal’s tactical rules, which are systematic rejection of success and popularity. It took me a lot of abnegation to understand success isn’t nefarious, on the contrary, it’s the reward for an hard work. And deep down I think I was scared to be rejected by my own community, to be treated like a sellout.

Have you ever been confront to animosity from fundamentalists metalheads? N.G. : Oh yes, mostly now! On internet, some start to let their hate flow on Ghost. But it’s OK, I understand. Myself, if I wasn’t in the band, I think I would hate Ghost. (laughs) Because in metal, once a band makes money, they’re sellout. It’s like this and I accept it. It’s also an old metalhead’s thing. People who were here during the rise of the extreme genres grew up with a certain code of conduct, with a more rigid thinking. By the way, I’m going to tell you a secret: some of my best friends abhor Ghost. They hate the band. They don’t understand what we do, they think it’s crap. But it’s nothing. They can. They stay my friends after all. (laughs) It’s different with kids, they are more open minded. But in hindsight, I’m figuring out that me too, in my daily life, I’m an old fart. (laughs) I listen to a small amount of new things. Nothing give me more joy than a good old “Master of Puppets”, a “Seven Churches” by Possessed, or a King Diamond, my hero!

King Diamond & Merciful Fate.

Would you say King Diamond was the biggest inspiration for Ghost, in terms of theatricality? N.G. : Indeed! As far as I remember, I’ve always listened to King Diamond and Merciful Fate. At home, my mother listened to a lot of 60’s and 70’s classic rock, like Beatles, Rolling Stones and Led Zeppelin. My brother, him, listened to harder stuff like AC/DC, Sex Pistols, Rainbow… I liked all of this, but when my neighbor introduce me to King Diamond I had the feeling to be someone special. I was listening to this crazy stuff that no one else knew at home! I was 8 and, at this age, as you can imagine, I was very marked by his albums’ visuals. King Diamond is the one who open me the door to this gloomy universe which is now find in Ghost.

Kid from the 80’s.

We also guess an interest for the 80’s! If previously you made a cover of Depeche Mode, your EP “Popestar” offer us covers of Echo & The Bunnymen and Eurythmics. N.G. : I’m a kid from the 80’s, it’s the soundtrack of my life. I think it’s mostly thanks to the radio, which was always switch on at home. I like all classics: Mike Oldfield, Nik Kershaw, Eurythmics, Midnight Oil… When I was a teenage, I kind of liked to show of and act like a thoug one who only listen to extreme metal, but secretly, in my bedroom, I listened to Duran Duran, Spandau Ballet and Bronski Beat. (laughs) And, in the end, Ghost is exactly this: a mix of Kiss, Depeche Mode and Merciful Fate with a bit of Pink Floyd over it, especially “The Piper at the Gates of Dawn” and “A Saucerful of Secrets”.

On your last EP, there is the heady single “Square Hammer”. It’s the first time you embrace that clearly pop’s codes. Is this song representative of the sound you would like to have on the next album? N.G. : You know, album after album, each time we ask ourselves how far we can go. It was already the case with “Infestissumam”. At the time, we wondered if the song “Ghuleh/Zombie Queen” wasn’t too much. After a moment of hesitation we were like “Fuck! Black Sabbath made ballads so why not us?”. On “Meliora”, we wondered if there weren’t too many ballads. Then, when we composed “Square Hammer”, we found the title too direct, too effective. We were scared our fans wouldn’t understand. We’ve always had this metalhead consciousness tugging us. But in the end, we thought a good song is a good song, no matter the shape. So to answer your question, I think our next disc will wander further more into these melodies, indeed.

You have a break until the resumption of the tour, on March. Will you write the new album while you’re at it? N.G. : Of course! I’m already on it, I have some new songs…  And a good idea where I want to go with this album, but it’s too early to talk about it. The problem is the 2017 tour will extend and I’m not sure we’ll have the time to finish the recording before going back on the roads. I think we’ll finish it in late 2017, with a potential release in 2018. Earlier seems difficult to me! All I can tell you is that visually, the next album’s imagery will come back to something way darker than “Meliora”.

What can we expect for your next date at the Olympia, on 11 April next? N.G. : I saw today that our concert is sold out, it’s amazing! It’ll be very alike shows we gave in the USA this year. We have a stage structure more sizable compared to the last time we came in France. Visually, the show will be impressive, but we’ll also play some rare titles. The only deception is we won’t have the pyrotechnical effects, because they aren’t authorized at the Olympia. So it’ll has to work doubly hard! You know, we love to play in France. We are always very well hosted here. Moreover, what I most loved since the release of “Meliora” it’s to play again and again in France. I really saw our public grow out there when it comes to Hellfest or Rock en Seine. To feel appreciated like this is the greatest reward. Furthermore, the food is succulent in France, people are lovely and you have this attitude a bit impertinent which is rather close to that of Ghost. France, it’s our second home. We’re eager to be back at the Olympia and to party with you! (Translator note: Ooooh you and your sweet like honey words~ We love you too, dear.)

Bonus anecdote:

(Almost) naked with James Hetfield! Our new friend Nameless Ghoul is an ultimate fan of Metallica. Before becoming friend with James Hetfield, he met him in circumstances rather… embarrassing: “Metallica, it’s the greatest band in the world! I hadn’t have time to fully savor their last album but I’m so happy to know they’re alive and in great shape.  It also means they will tour, and thus we’ll get the occasion to meet on the road. James Hetfield has been one of Ghost’s first supports. I had the chance to meet him several times, and since we often message each other. The first time he’s been introduced to me, the situation was rather… surrealistic. We were in our lodge, changing ourselves, and here come James Hetfield suddenly appearing by the door to say hi. And you know what? I was in underwear! It was the most embarrassing situation of my life! I was there, in underwear, in front of my greatest idol! How embarrassing!”

[lopships]

hypnic jerk - ch. 1

ive been wanting to write this since i rewatched Who Killed Markiplier/Warfstache, and now that DAMIEN is under my belt, i finally had the motivation to get it out there!

now if only i can find the motivation to write the rest ;w;

chapter: 1/4

pairing: bambi (me)/da(mien)rk/wilford

word count: 2,232

warnings: drowning, hypothermia, guns, corpse mention, death implied

You considered yourself a fairly normal person. You were partial to pastel colors, desserts with too many edible decorations, glittery acryllics, and combat boots. You worked, pet cats, sweated and bled just like everyone else. And when you slept, you normally dreamt.

As of late, those dreams were becoming increasingly… abnormal.

In your reoccuring dream, you woke up in the middle of a snowy forest. There was nothing but barren, dead trees as far as the eye could see, creaking in the shrill winter wind. The cold bit through your thin t-shirt and underwear like teeth through flesh, and immediately you’d double over and clutch at yourself for warmth.

The snow drove like tiny nails through the soles of your feet and you had no choice but to walk. Flakes of ice whistled through the wind, fingers through your hair as you trudged onward and onward, nothing but the darkening grey sky to provide the illusion of time passing.

By the time you heard his voice, you were near to collapse from exhaustion. From the trees came the loud shout of a man, echoing off of each trunk and bouncing through the forest back to you.

He sounded panicked, his shout peppered with pants of effort.

“Celine!”

You froze (nearly literally and metaphorically), your eyes instinctively scanning the trees for the source of this voice, fruitless. For a moment, there was only creaking from the branches, and you were left to your own theories. Then, again, this time with genuine fear edged in his desperate tone:

“Celine!! Can you hear me?”

You moved forward without real reason, and began to run deeper into the woods, trailing after the voice with desperate compulsion. The snow crunched with every footfall as you pounded through it, numb to the knees.

Bony fingers of trees slapped your face and you knocked them aside with a pumping arm as you looked around, desperately trying to find the voice to call out to the caller. But it was though the cold had frozen your vocal cords, too.

You ran, ahead and ahead, until your aching muscles strained in your legs and you could barely breathe. Sweat beaded and instantly froze on your brow, and you collapsed forward onto your knees at the bank of a wide, frozen lake.

The world had yawned and ice had wedged itself between its teeth, cracking in some places to make way for the black slush. The water went down and down, no sign of life under the thick mask.

For a moment, it looked like there was nothing under the ice.

Normally, in your dream, you reached forward as if to crawl onto the ice. The moment your hand touched it, it cracked beneath your weight, and you pitched forward into the black water to the sound of someone crying out your name, a voice that didn’t at all sound like the man from before.

The world yawned, and this time, you fell between its teeth.

But last night’s dream was different. The scenario had changed, and you’d woken up more puzzled and intrigued than ever. Everything was the same up until the moment you collapsed at the bank of the frozen lake.

Staring down into the dizzying nothingness, you pondered turning around rather than falling in, before a man burst from the treeline just opposite you. You looked up, seeing him on the embankment, scanning the width. He was scruffy, with a heavy, black, fur lined coat, and shaggy hair. His eyes fell upon you, and then moved on, as if you weren’t even there.

You blinked, rising to your weak feet and immediately collapsing back into the snow. You struggled to catch yourself, looking up only to find a large crack in the middle of the lake. The man gasped, and then pitched forward onto the ice.

“Celine! Celine, I’m coming, just hold on!” He shouted, his boots pounding as he closed the distance. You watched the cracks in the ice spread and spread under his footfalls, near gracefully like a spider forms its web, like a broken mirror.

He looked into the hole in the lake, reached between the teeth of the world and grasped something. You watched in abject horror as he pulled a corpse from the lake, frozen in your spot.

Then, the ground caved in beneath his feet, and he was plunged into the icy water. On instinct, you rocketed forward and cried out as if to help him, and you met the same fate.

The water stung all over as you collapsed into it, a thousand pricking needles all over your body that tensed every muscle without mercy. You drifted down and down, further and further, struggling to find purchase but to no avail.

The grey light from above the surface grew dimmer, darker, farther away. There were muffled voices, as if you were listening to a conversation from the bottom of a pool. Your heartbeat pounded in your ears, slower and slower.

You couldn’t hold your breath any longer.

The moment you sucked in air, an icy rush of cold hit your chest and you felt like dying. The arc of pain was enough to wake you, cresting into what you thought was consciousness, but only cresting… something else entirely.

You found yourself in a warm pool at a mansion you didn’t recognize, staring into the face of a man you didn’t know. He was broad shouldered and dark haired, wearing strange multi-lensed glasses, with a large moustache and yellow button up.

When you blinked, however, for an instant, he seemed much… brighter.

“Who are you?” You asked him, and he only grinned at you.

“Funny. I was about to ask you the same thing.” His arm extended for you to take, and you declined, sinking back into the pool. “Come, now. You’re going to catch your death if you stay there.”

You watched him for a long moment before linking your arm with his, letting him pull you from the water. You shivered as the cold hit you, the tips of your fingers and toes turning a deep blue. The man frowned as he observed the pale of your lips.

“Was the water so cold as to create these effects?” He was already removing his outermost layer for you, throwing it over your shoulders with a flourish and leading you towards the house. “I take it you didn’t come here on purpose, my dear?”

“I don’t know where I am… I thought I was asleep.” You shiver, hugging his jacket around your arms. The man chuckles and leads you a flight of stairs to the deck. You begin to understand how weak your legs are with each passing step.

“Yes, that is the case more often than not.” The man opens a door for you, gently leading you inside. The moment you cross the threshold, you end up in a large bedroom rather than an open den. You blink in shock the moment your stinging feet (coming out of numbness was worse than coming into it, you found) hit the shag carpeting.

You whirl around to find the man had changed appearance, now sporting a pink mustache, and satin shirt of a similar shade. You began to stammer, questioning this before he laid a finger over your lips and shushed you.

“Ah, ah, ah.” He simply shook his head and moved to the dresser, pulling it to and producing a large nightshirt and wool socks. You watched him, more confused than ever.

“But--”

“Shh.” He shushed you again, closing the drawer and approaching the bed. He laid the clothes and turned to the open bathroom door, stepping inside. You hopelessly followed, hovering in the doorway and gaping.

“How--”

“Shhhhh.” He shushed you more insistently, warming a towel with hot water in the tub. When he looked at you, you could have sworn you caught a glint of pink in his eyes. “Now, then.” He said as he rung out the towel, stepping forward and holding it out to you. “Use that on your extremities first. I’ll provide a warm drink to raise your core temperature.”

“I…” You turned away to face the rest of the room, only finding him suddenly sitting on the bed, holding out a steaming mug.

“I’m sorry that took so long, I couldn’t find my cocoa powder.” He simply smiles, as if reality weren’t warping around you. You felt dizzy, like you were dreaming within a dream. You ignored his offer, simply collapsing onto the bed and staring into space.

“What is going on…” You breathed.

“That is the question!” He bounces to your side, staring at your profile with a friendly smile. “Here, take this.” You automatically take the mug from him, the warmth burning your numb fingers. “Oh, and this.” You do the same with the pistol he hands you, not processing what it is.

“Who are you…” You look up at his face, eyebrows knitting together. The man stops mid-breath, looking at you for a moment and frowning.

“You don’t remember me?” He asks, and you shake your head stiffly. His frown only deepens, as well as the notch in his brow, confusion evident on his face. Then, it washes away in a wave of calm. “Of course you don’t… Silly me.” He chuckles, then tilts the mug back with the tip of his finger, pushing it closer to your lips. You automatically sip it. “I’m confusing the timeline again… We haven’t met yet, have we? Present, future… It’s all the same.”

“What are you talking about…?” Your confusion is edged with frustration. He sighs deeply, taking the towel in his hands and leaning down to wrap it around your feet. You’re grateful for the warmth, but you want these icy clothes off of you. As if on cue, he stands and turns away.

“Go ahead and change, I won’t watch you!” He folds his arms behind himself, turning instead to the framed photos on the cherrywood nightstand. “I am a lot of things, but I am not a peeping tom.”

You stand, your knees still a bit wobbly, and slowly pull your freezing shirt over your head. You feel warmer somehow without it than when you wore it, and are now eager to do the same with your panties. After, you slip the satin nightshirt he’d given you over your shoulders, noting how it drapes around your thighs, practically a dress. As you button it up, the man picks up a photo of himself and two other men who look… strikingly similar to him.

“Those were the good ol’ days…” He mumbles to himself, his eyes filled with stars as he scans the frame. You look at him over your shoulder, more curious than anything, before taking the socks to pull onto your cold feet.

“I’m decent.” You say as you sit back on the bed, burrowing your toes under the warm towel and burying your face in the mug. He turns back to you with a friendly smile, placing the photograph back down on the dressertop.

“Wonderful. I’m sure you feel much better now, don’t you?” He’s at your side in an instant, taking a sip of a hot drink himself, produced as if from thin air. “Oh!” He picks up the pistol from the bed, laughing and putting it back in a gun holster you didn’t realize was there. “Silly me, I’m sorry. I realized I never introduced myself. I’m called Warfstache, that is, Wilford.”

“I… see.” His peculiar name raises more questions than answers and you look up at him through your damp lashes. “And I’m Bambi. Thank you for the help, though you haven’t answered a single one of my questions.”

Wilford smiles, and it nearly reads as… sad. He sits aside the mug he held, turning on his heel. You watch him as he approaches the door to his bedroom, waving you after him.

“Where are you going?” You stand, sitting aside your own mug and watching as it disappears without your touch. The bed does the same, crumbling away into nothing, as if it never existed. The space it took up simply… isn’t there. You blink, somehow processing this as normality, and turn back to him.

Everything is blinking away, everything but Wilford, and the door. He opens it for you, holding it like that and looking back at you expectantly.

“I will be here again, soon.” He extends his arm for you to take. “And I may answer your questions then, but for now, it’s time for you to wake up.”

“I was asleep?” Your voice is strangely distant, but you link your arm with his, allowing him to pull you forward. You can’t explain what is beyond the door in simple words, but somehow you know that it is your bedroom.

“Suffice to say.” He chuckles. “I’ll see you soon. Stay warm.”

Wilford gives you a strong push, and you pitch forward through the door and straight into consciousness with a hypnic jerk. A gasp leaves your throat and you twitch, staring up at the brightened ceiling of your daylit room with weary grogginess.

You’re barely aware of your fan blowing, static in the background, and the crunch of your cat eating her breakfast. You roll over onto your side and find a familiar looking mug on your bedside table, wisps of steam curling from the rim.

[wickedbananas]

Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

Posted by randfish

A searcher's first experience with your brand happens on Google's SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get to your site, their first experience with your brand is through Google's search result page. This SERP, controlling what appears here, what it says, how it says it, who is ranking, where they're ranking, all of those kinds of things, can have a strong input on a bunch of things.

The challenge

We know that the search results' content can impact...

Your conversion rate. People see that the reviews are generally poor or the wording is confusing or it creates questions in their mind that your content doesn't answer. That can hurt your conversion rate.

It can hurt amplification. People who see you in here, who think that there is something bad or negative about you, might be less likely to link to you or share or talk about you.

It can impact customer satisfaction. Customers who are going to buy from you but see something negative in the search results might be more likely to complain about it. Or if they see that you have a lower review or ranking or whatnot, they may be more likely to contribute a negative one than if they had seen that you had stellar ones. Their expectations are being biased by what's in these search results. A lot of times it is totally unfair.

So many of the conversations I've been having, for example with folks in the startup space, are like, "Hey, people are reviewing my product. We barely exist yet. We don't have these people as customers. We feel like maybe we're getting astroturfed by competitors, or someone is just jumping in here and trying to profit off the fact that we have a bunch of brand search now." So pretty frustrating.

How can we influence this page to maximize positive impact for our brand?

There are, however, some ways to address it. In order to change these results, make them better, Minted, for example, of which I should mention I used to be on Minted's Board of Directors, and so I believe my wife and I still have some stock in that company. So full disclosure there. But Minted, they're selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that's when they sell a lot of these cards. So we can do a few things.

I. Change who ranks. So potentially remove some and add some new ones in here, give Google some different options. We could change the ranking order. So we could say, "Hey, we prefer this be lower down and this other one be higher up." We can change that through SEO.

II. Change the content of the ranking pages. If you have poor reviews or if someone has written about you in a particular way and you wish to change that, there are ways to influence that as well.

III. Change the SERP features. So we may be able to get images, for example, of Minted's cards up top, which would maybe make people more likely to purchase them, especially if they're exceptionally beautiful.

IV. Add in top stories. If Minted has some great press about them, we could try and nudge Google to use stuff from Google News in here. Maybe we could change what's in related searches, those types of things.

V. Shift search demand. So if it's the case that you're finding that people start typing "Minted" and then maybe are search suggested "Minted versus competitor X" or "Minted card problems" or whatever it is, I don't think either of those are actually in the suggest, but there are plenty of companies who do have that issue. When that's the case, you can also shift the search demand.

Reputation management tactics

Here are a number of tactics that I actually worked on with the help of Moz's Head of SEO, Britney Muller. Britney and I came up with a bunch of tactics, so many that they won't entirely fit on here, but we can describe a few more for you in the comments.

A. Directing link to URLs off your site (Helps with 1 & 2). First off, links are still a big influencer of a lot of the content that you see here. So it is the case that because Yelp is a powerful domain and they have lots of links, potentially even have lots of links to this page about Minted, it's the case that changing up those links, redirecting some of them, adding new links to places, linking out from your own site, linking from articles you contribute to, linking from, for example, the CEO's bio or a prominent influencer on the team's bio when they go and speak at events or contribute to sources, or when Minted makes donations, or when they support public causes, or when they're written about in the press, changing those links and where they point to can have a positive impact.

One of the problems that we see is that a lot of brands think, "All my links about my brand should always go to my homepage." That's not actually the case. It could be the case that you actually want to find, hey, maybe we would like our Facebook page to rank higher. Or hey, we wrote a great piece on Medium about our engineering practices or our diversity practices or how we give back to our community. Let's see if we can point some of our links to that.

B. Pitching journalists or bloggers or editors or content creators on the web (Helps with 1, 4, a little 3), of any kind, to write about you and your products with brand titled pieces. This is on e of the biggest elements that gets missing. For example, a journalist for the San Francisco Chronicle might write a piece about Minted and say something like, "At this startup, it's not unusual to find blah, blah, blah." What you want to do is go, "Come on, man, just put the word 'Minted' in the title of the piece." If they do, you've got a much better shot of having that piece potentially rank in here. So that's something that whoever you're working with on that content creation side, and maybe a reporter at the Chronicle would be much more difficult to do this, but a blogger who's writing about you or a reviewer, someone who's friendly to you, that type of a pitch would be much more likely to have some opportunity in there. It can get into the top stories SERP feature as well.

C. Crafting your own content (Helps with 1, a little 3). If they're not going to do it for you, you can craft your own content. You can do this in two kinds of ways. One is for open platforms like Medium.com or Huffington Post or Forbes or Inc. or LinkedIn, these places that accept those, or guest accepting publications that are much pickier, that are much more rarely taking input, but that rank well in your field. You don't have to think about this exclusively from a link building perspective. In fact, you don't care if the links are nofollow. You don't care if they give you no links at all. What you're trying to do is get your name, your title, your keywords into the title element of the post that's being put up.

D. You can influence reviews (Helps with 3 & 5). Depending on the site, it's different from site to site. So I'm putting TOS acceptable, terms of service acceptable nudges to your happy customers and prompt diligent support to the unhappy ones. So Yelp, for example, says, "Don't solicit directly reviews, but you are allowed to say, 'Our business is featured on Yelp.'" For someone like Minted, Yelp is mostly physical places, and while Minted technically has a location in San Francisco, their offices, it's kind of odd that this is what's ranking here. In fact, I wouldn't expect this to be. I think this is a strange result to have for an online-focused company, to have their physical location in there. So certainly by nudging folks who are using Minted to rather than contribute to their Facebook reviews or their Google reviews to actually say, "Hey, we're also on Yelp. If you've been happy with us, you can check us out there." Not go leave us a review there, but we have a presence.

E. Filing trademark violations (Helps with 1 & 3). So this is a legal path and legal angle, but it works in a couple of different ways. You can do a letter or an email from your attorney's office, and oftentimes that will shut things down. In fact, brief story, a friend of mine, who has a company, found that their product was featured on Amazon's website. They don't sell on Amazon. No one is reselling on Amazon. In fact, the product mostly hasn't even shipped yet. When they looked at the reviews, because they haven't sold very many of their product, it's an expensive product, none of the people who had left reviews were actually their customers. So they went, "What is going on here?" Well, it turns out Amazon, in order to list your product, needs your trademark permission. So they can send an attorney's note to Amazon saying, "Hey, you are using our product, our trademark, our brand name, our visuals, our photos without permission. You need to take that down."

The other way you can go about this is the Digital Millennium Copyright Act (DMCA) protocols. You can do this directly through Google, where you file and say basically, "Hey, they've taken copyrighted content from us and they're using it on their website, and that's illegal." Google will actually remove them from the search results. This is not necessarily a legal angle, but I bet you didn't know this. A few years ago I had an article on Wikipedia about me, Rand Fishkin. There was like a Wikipedia piece. I don't like that. Wikipedia, it's uncontrollable. Because I'm in the SEO world, I don't have a very good relationship with Wikipedia's editors. So I actually lobbied them, on the talk page of the article about me, to have it removed. There are a number of conditions that Wikipedia has where a page can be removed. I believe I got mine removed under the not notable enough category, which I think probably still applies. That was very successful. So wonderfully, now, Wikipedia doesn't rank for my name anymore, which means I can control the SERPs much more easily. So a potential there too.

F. Using brand advertising and/or influencer marketing to nudge searchers towards different phrases (Helps with 5). So what you call your products, how you market yourself is often how people will search for you. If Minted wanted to change this from Minted cards to minted photo cards, and they really like the results from minted photo cards and those had better conversion rates, they could start branding that through their advertising and their influencer marketing.

G. Surrounding your brand name, a similar way, with common text, anchor phrases, and links to help create or reinforce an association that Google builds around language (Helps with 4 & 5). In that example I said before, having Minted plus a link to their photo cards page or Minted photo cards appearing on the web, not only their own website but everywhere else out there more commonly than Minted cards will bias related searches and search suggest. We've tested this. You can actually use anchor text and surrounding text to sort of bias, in addition to how people search, how Google shows it.

H. Leverage some platforms that rank well and influence SERP features (Helps with 2 & 4). So rather than just trying to get into the normal organic results, we might say, "Hey, I want some images here. Aha, Pinterest is doing phenomenal work at image SEO. If I put up a bunch of pictures from Minted, of Minted's cards or photo cards on Pinterest, I have a much better shot at ranking in and triggering the image results." You can do the same thing with YouTube for videos. You can do the same thing with new sites and for what's called the top stories feature. The same thing with local and local review sites for the maps and local results feature. So all kinds of ways to do that.

More...

Four final topics before we wrap up.

Registering and using separate domains? Should I register and use a separate domain, like MintedCardReviews, that's owned by Minted? Generally not. It's not impossible to do reputation management SEO through that, but it can be difficult. I'm not saying you might not want to give it a spin now and then, but generally that's sort of like creating your own reviews, your own site. Google often recognizes those and looks behind the domain registration wall, and potentially you have very little opportunity to rank for those, plus you're doing a ton of link building and that kind of stuff. Better to leverage someone's platform, who can already rank, usually.

Negative SEO attacks. You might remember the story from a couple weeks ago, in Fast Company, where Casper, the mattress brand, was basically accused of and found mostly to be generally guilty of going after and buying negative links to a review site that was giving them poor reviews, giving their mattresses poor reviews, and to minimal effect. I think, especially nowadays, this is much less effective than it was a few years ago following Google's last Penguin update. But certainly I would not recommend it. If you get found out for it, you can be sued too.

What about buying reviewers and review sites? This is what Casper ended up doing. So that site they were buying negative links against, they ended up just making an offer and buying out the person who owned it. Certainly it is a way to go. I don't know if it's the most ethical or honest thing to do, but it is a possibility.

Monitoring brand and rankings. Finally, I would urge you to, if you're not experiencing these today, but you're worried about them, definitely monitor your brand. You could use something like a Fresh Web Explorer or Mention.com or Talkwalker. And your rankings too. You want to be tracking your rankings so that you can see who's popping in there and who's not. Obviously, there are lots of SEO tools to do that.

All right, everyone, thanks for joining us, and we'll see again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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[annathetrickster]

part 4 of my thoughts on FE4, covering chapter 3. 

spoilers under the cut obviously.

so first a bit of backstory that will help explain whats going on up to this point; 

in chapter 2 we helped lachesis defend nordion, and rescued eldigan who was being held captive after his unsuccessful attempt at negotiating peace. unfortunately, in the process we also conquered most of augustria (think of it as the state, and nordion one of its many cities/castles). eldigan was obviously unhappy about this and told sigurd he’d have one year to sort out the mess and get them back on their feet and under their own rule.

TLDR: we had no choice but to take over a bunch of land, and now we’re trying to get them back to being self governed.

a lot of this game is politics so i can understand if its hard to follow for most of you.

so even though eldigan said we’d have one year to sort things out, and he opted to let chagall live (ugly guy who locked him up), chagall decided that he’d rather attack us even though we’re apparently almost done restoring the peace.

its about time deirdre opened up more. she’s usually so formal with him even though they’ve been married for a while now. i wonder if something happened between them.

OHHHHHHH SHIT 

they fucked.

no idea why, but i completey forgot about seliph and julia while playing this so this still surprised me quite a bit. still, its very interesting to see deirdre finally go from calling him ‘milord’ to ‘my love’ now that they’ve done the deed. 

its time.

its worth noting that changing class doesn’t reset your lvl, so you stay whatever lvl you are and just gain additional stats. pretty interesting way of handling class change.

right so onto the map. 

as far as difficulty goes, this one seems like the easiest one so far. my main concern is the desert area towards the north of the map since i don’t see any way to access that part of the map, but we’ll cross that currently non-existent bridge when we get there.

and just like that a wild ship appears.

im a total sucker for the whole “girl who’s normally tired of a guys shit ends up actually liking him” deal. its part of why i ship inigo and severa so much. 

take notes guys: flowers are old news. want to impress a girl? get her a 12 might weapon capable of attacking up to 4 times in one round of combat.

and now she feels bad for being so rude to him. lex seems like a genuinely nice guy tbh.

so it took me a few tries but i think we’re just about ready to seize the castle. this chapter so far has definitely been the easiest yet. you really just had to defend your base for a good few turns but once thats taken care of taking the castle is fairly simple.

again, chagall is the ugly guy who imprisoned eldigan and he’s only still alive because eldigan thought it’d be totally cool to let him live and we’d be able to work out a peaceful solution, even though he literally already tried that and it got him locked up.

he goes on to tell sigurd about how his father, lord byron, is a prime suspect in the murder of prince kurth (the prince of grannvale, which is basically the state sigurd’s castle/city, chalphy resides in), and how theres rumors that both he and his father worked together to murder the prince. this is obviously just more of sigurd being setup to fail by the higher ups since his father and prince kurth were very close.

also tailtu was there and she apparently wants in the holy man’s pants.

1 down, possibly 2 more to go.

shanan: deirdre no

deirdre: deirdre yes

so deirdre gets abducted by this cloaked figure who’s been manipulating everything behind the scenes. earlier in the game, i believe around chapter 1, he mentions something along the lines of wanting to ‘resurrect the dark lord’, and that in order to do that you need deirdre. the exact details of what he said are hard to remember atm but there’s definitely some heavy NTR implications with what he said earlier in the game, as well as him mentioning ‘cleansing’ the slate of her life for her ‘true husband’. 

im sure more will be revealed as i progress through the story. as for seliph, he’s still with shanan.

eldigans patience with this guy is incredible. remember he had the chance to kill him last chapter but eldigan opted to let him go, even though he locked him up.

hes about to ride against his best friend all for the sake of honor, loyalty to his country, and his own pride. he reminds me a lot of camus actually in that both are loyal to an extreme fault. if battling against his best friend is whats best for the future of augustria then he’s willing to lay his life on the line for that cause.

great idea, because that totally went well the last 10 times.

top 10 photos taken seconds before disaster

and there it is.

the source of all the headless horseman eldigan memes you’ve probably seen

eldigan fucking dies.

not only does he die, but the way he’s killed is extremely dark compared to other games in the series. its not enough chagall wants him dead, he wants him decapitated, and humiliated. even though all eldigan did was what he felt was best for the future of his country. pretty heavy stuff.

so how is eldigan as a character? basically camus is his closest comparison. both of them have extreme loyalty towards their country, and while eldigan might not have the added complexity of a love interest, i think the fact that he pays the ultimate price for his unyielding loyalty makes him every bit as good of a character as camus is.

rip in pepperoni eldigan. press F to pay respects.

another handsome sailor moon villan appears

also wyvern emblem is a thing

apparently they’re dracoknights, interesting to learn that this is the first you see of them, and not FE8 with the ability to class branch pegasus knights or wyvern riders into them.

of course dracoknight emblem is not match for finn emblem.

also, im not sure how advised this is, but out of all the characters ive gotten so far this is my main force. 

sigurd

finn

quan

ethlyn

lex

ayra

sylvia

lachesis

i tend to favor smaller armies in the main series games and prefer to have a handful of OP units vs a bunch of mediocre ones so we’ll see if i can continue that strategy going forward.

meanwhile all the other characters just kind of hang around the castle. mostly because im way too lazy to drag them along on these ungodly maps.

its time

E҉̳͎̟̖̼̙̞̀n҉̫̩̪͎̮͞t͏̖̯̫̻̫̖̳̱̦e̩̫̟̰̤̙ͅr͎͇̠̼̻̥͔͘͟ ̵͓͟͝t̶̨̢͇̟h̡͉̲̗̱̫̜͔e̜͕ͅ ̼͈̠̖͈̻̩V̥̙̩͔͜ͅÓ̵̠̪͖̗̱͖͍̟Ì̮̬̞̰D̪̯̮̖

gotta say, so far this is my favorite sprite by far. his class is great knight unlike finn and quan who are duke knights. the sprites in FE1-8 just have a certain charm that the newer games can’t match. even with fully rendered 3d models.

ok, several things to point out here;

how does he know eldigan died? we were literally halfway across the globe when he was killed, and we’re currently outside the castle, whereas eldigans body is presumably inside. unless of course he literally has his head on display or something extremely gruesome to that effect.

“youve murdered countless innocents, and eldigan” >implying eldigan isnt innocent?

this guy literally killed your best friend, possibly has his head on display, and the worst you can come up with is something you’d find on a negative yelp review?

i’d really like to see both him and marth just drop an F bomb once in a while.

#let sigurd say fuck

and finally this annoying fuck is dead.

oh boy, not only does he have to face his best friends lifeless body but now he’s about to learn his wife was abducted. i would really hate to be sigurd right about now.

not that shanan is in any easier of a position. imagine telling someone like sigurd you failed to do the one thing he told you to do. as kind and compassionate of a leader he is, he would still be an extremely imposing figure for shanan.

you had one job.

given the heavy NTR implcations, probably getting banged out by some other guy right about now to “resurrect the dark lord”.

after some pretty heavy storyline developments, the second castle is taken, one more to go.

so after all thats happened with eldigan, deirdre, and sigurd we’re kind of forced to care about this nameless character who is now the commander of a group of pirates after their boss died/was killed. she’s been telling them not to pillage and loot but they refuse to acknowledge her authority because she was just some girl their captain found rather than his actual daughter, and they’d rather do whatever they want (as pirates tend to do) than listen to her.

personally i find it hard to suddenly care about the well being of this character after eldigan literally gave his life for his country, and no one knows what happend to deirdre, but apparently the castle must be taken so here we go.

you’ve heard of horse emblem, now get ready for.. pirate emblem

“i know we’re pirates and we’re capable of traveling across water and all, but lets all invade this country through this one fucking bridge where we can only cross one at a time. single file everyone, mind your manners.”

then we have these guys to deal with who somehow ended up on the other side of the map before the bridge was placed.

this guy being a holy man is the only way he has the patience to deal with her tbh.

seriously why wait till now to give him such a powerful weapon, what is with this game and holding out weapons until you’re 80% done with the chapter.

so to put in perspective what you have to go through if you want to recruit tailtu, as i mentioned she starts at the upper left corner of the map and the hoard of pirates from earlier will chase bridget forcing her to retreat west. keep in mind: the only way to progress through the chaper is to seize the castle where we defeated chagall, meaning sigurd needs to be all the way down there. unless you’ve played this game before you have no real way of knowing whats going to happen next and therefore no way to prepare for the shit ton of pirates who will make their way west in an attempt to kill bridget. 

sure you could check the wiki and preemtptively place your units near the bridge, but even then unless you have cavalry movement you still have to chase after them pretty hard and keep bridget, tailtu, and claude out of danger. so again this would be another case where you’d have to reset the original game and try the whole chapter all over again if you want to recruit any of the 3.

thankfully we have the wiki and an ungodly amount of patience and i was able to save all 3 of them, even though ill probably never use either.

auntie ayra took care of all the pirates pretty easily so aside from running away from pirates with tailtu and bridget, this chapter was probably the easiest so far.

again, im not sure why we went out of our way to take this particular castle, and its not really helping sigurds case as a traitor. unless im missing something, the pirates had nothing to do with us as far as i know.

so after we take the pirate castle langobalt (pictured) shows up and apparently has orders to arrest sigurd who is being branded a traitor. another random guy (presumably his advisor) admits that it was langobalt himself who murdered prince kurth and is framing sigurd for the crime.

of course we knew sigurd was innocent already, but we didnt know who exactly killed the prince.

in a rare moment of weakness, sigurd actually loses his cool which is to be expected really. his best friend died, his wife kidnapped, and he’s about to be arrested. how would anyone not lose their cool at this point.

well that is going to do it for chapter 3. to recap, eldigan fucking dies, sigurd and deirdre have a child (seliph), deirdre gets kidnapped and possibly NTR’s sigurd unwillingy or otherwise, some pirate stuff happened, and sigurd is about to be arrested so he’ll be laying low in silesse for the time being.

overall the story sure took an interesting and very dark turn pretty quickly so im definitely looking forward to seeing what happens, especially with deirdre.

thanks for reading and thanks for your patience with me getting these posted.

[chocolate-brownies]

Eoin Finn and Chelsey Korus are both world-renowned yoga teachers with a passion for the planet. In this special—and crucial—conversation, they discuss how the philosophy of yoga requires that yogis be environmentally-minded, and why it matters to them. 

Want in on their passion to change the world? It’s not too late to sign up for their Blissology EcoKarma Immersion at Wanderlust O’ahu! For more information, click here. For tickets to O’ahu, click here. 

A line in the Isha Upanishad translates to: His friends were shocked to find that despite the beauty of the cage the poor bird was dying. It can be interpreted as a cautionary verse, reflecting on the averse impact humans can have on the natural world. Wisdom of ancient spiritual texts are often transcendent of time and culture, and certainly the metaphor of a dying bird resonates with the pains we are experiencing in this modern moment. The planet is changing because of the human influence.

With a rise in volatile weather patterns, changes in ecosystems, and dwindling landscapes that were once thriving, we can’t help but pose the question, what is a yogi to do? We turned to two outspoken natural world lovers, activists, and international yoga teachers, Chelsey Korus and Eoin Finn, to ask for their perspective on how we can individually and collectively support, protect, and revitalize the environment.

Eoin Finn teaching in the sunshine at Wanderlust O’ahu 2017. Photo by Melissa Gayle

How has your relationship with the environment informed your practice as well as your teaching?

Chelsey: My teaching and my practice revolves around wonder. The word is on my vision board and I see it as a gift that is given to us by the earth. Nature gives us a common language and it is told through the voice of wonder. The more I am connected to the wonder of nature, the more I am inspired, and the more authentic I can be. When I am in that place of wonder and awe, I am completely present and therefore can speak to what is currently happening in and around me. The earth gives me a gift every time I connect with her, and it is from that gift that I teach.

Eoin: I agree 100 percent with Chelsey. Wonder is one of the major purposes of being alive. We aren’t supposed to be on autopilot but work to open all of our senses.

I am old enough to look back on my life and reflect on my years here and what has been guiding me. I realize that a big question I am answering is what actually happens to us [on every level] when we get quiet in nature. What happens to our bodies, minds, cells? That is the constant question, since I was 12, that I have been trying to answer. It’s a question that brings forth wonder and awe, and it takes place in nature.

Why should we prioritize reconnecting with the environment? What are some ways we can develop a relationship with the natural world?

Chelsey: We’re in an age of uncertainty. We are searching everywhere for happiness and ease. Yet, all we need to do is look to nature to get the wisdom we need to live clearer lives. The tree knows how to thrive, and the bird has been around far longer than we have. We can look to nature to get closer to what we want, what we need, and what we need to do.

Yoga is a perfect practice to help us steep into the wisdom of the natural world. Yoga asks us to get quiet and wake up to the present moment. Find a daily sit spot. Go to the same place in nature and simply be a witness. Choose one time to be in nature and witness it. This is meditation: a witness to the now. We receive so much when we step into observation of everything the natural world has to show us and share with us.

Eoin: I’ve noticed as I travel and teach, is that there is a thrust to be in a yoga studio and be able to do certain poses. I think we’re taking a wrong turn with where yoga is going. We’re not emphasizing deep connection with nature, and in my perspective, nature is an essential part of the yogic path. Even if you are on the 30th floor of a crowded city, we must become aware in our hearts that no matter what we are connected to nature.

Every second breath we take comes from plankton in the ocean. The breath itself is a sacrament that connects us back to a harmonious relationship with the natural world. I would also say the source of real health is to be in connection with nature. Not to put your legs behind your head, but first and foremost, anchor into our innate bond with the natural world.

What would you say to someone who feels despair about the state of the environment as they witness what’s happening on and to our planet?

Chelsey: This is real. I cry everyday because I feel the Earth is hurting. But that’s a good thing. We want to choose to feel the connection to the environment. At the same time, when you’re out there in your world, the only thing you can do is be the hands and the feet of the change. Nothing else will give you the joy you will feel by cleaning up your immediate environment. Do one thing to support mother earth in a way you can. Pick up the trash you walk by in your community. It can be that simple.

Here’s the way I look at it. Love what you love enough to take care of it even when you’re upset.

Eoin: Side note: I am so stoked for what we’re going to do in Hawaii with Wanderlust! But the struggle is real. Just turn on the news to see the debate about whether climate change is real. It is easy to give up hope and crawl under a rock. However, what’s the purpose of my response? Do I want to be a part of the change?

Let’s look at the third chakra, which is where this issue resides. When we get imbalanced and feel anger or sadness at the state of the world, we can harness the energy of the third chakra and channel it into compassionate action.

What can we actually do to help the environment?

Eoin: I think it’s a question we can all ask ourselves. I discovered that I wanted to help the ocean, especially the coral that is rapidly disappearing, and it’s essential to our ecosystem. I decided to host include coral reef restoration into my Blissology retreats. It’s called the EcoKarma Project, and what I’ve discovered is that the feeling you have when you are in action and in community, is so much more satiating then when we’re simply talking about the issue.

Use what you’re feeling when you become connected to the environment as fuel for change. Ask, what can I impact as part of my yoga?

Chelsey: What’s so great is that when you decide to get involved, how to get involved is going to present itself because you’ve put the idea into your awareness. Keep your eyes and ears open for people and organizations doing work for the environment and either send them a message and ask how you can get involve or give them a shout out on your social media feed to spread some light to your community on what they are doing.

Eoin: In my opinion, the first step to saving the planet is the same step it takes to be a healthy conscious human being: falling in love with the natural world around us. Give yourself the gift of five minutes each day. Put away your smartphone and open up your heart-phone. Be with the beauty of nature and simply steep in it.

Watch the above video for Eoin’s meditation to put away the smartphone.

Eoin: What will happen is you will fall in love with it, and then you will become aware of what you can do to help. I think about the book The Little Prince, “If you want to build a ship don’t drum up people to collect wood or assign them tasks, teach them to fall in love with the vast and infinite sea.”

Chelsey: Also, we can only be in service of what we love. Growing up in Minnesota, I was scared of nature and the world around me, but I knew in my heart that there was deep healing to be had through a relationship with it. I began to treat the natural world like a relationship; I courted nature. I spent time with it, I got to know it in my own way. and overtime I fell in love with it. As Eoin said, start by falling in love with environment, and you’ll know what you need to do to support it.

Anything else you feel inspired to offer on this topic?

Eoin: For my urban yogis, if you can’t ind any nature to fall in love with, look up. The clouds and stars are always there. Nature is everywhere. Look up, pause, and be with the infinity of the sky. Let it light up your heart. Let’s become more obsessed with the stars in the sky than those in Hollywood.

In summary, we are invited to open our eyes to the world around us. Steep in the wonder of what is right here. Fall in the love with this playground of a planet, and do what we can when we can to honor and protect her. As Chelsey so eloquently put it, “we must simply love what we love enough to show up and do our part.” With all of our individual efforts added together, the hope is that the beautiful cage will become much less important than the thriving of the miraculous bird inside of it.

—

Erin Ward is a freelance writer, yoga teacher, and instructor at Wanderlust Hollywood.

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The post Before It’s Too Late: A Crucial Conversation on Yoga + the Environment appeared first on Wanderlust.

[kunst-in-verantwortung-blog1]

Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

Posted by randfish

A searcher's first experience with your brand happens on Google's SERPs - not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get to your site, their first experience with your brand is through Google's search result page. This SERP, controlling what appears here, what it says, how it says it, who is ranking, where they're ranking, all of those kinds of things, can have a strong input on a bunch of things.

The challenge

We know that the search results' content can impact...

Your conversion rate. People see that the reviews are generally poor or the wording is confusing or it creates questions in their mind that your content doesn't answer. That can hurt your conversion rate.

It can hurt amplification. People who see you in here, who think that there is something bad or negative about you, might be less likely to link to you or share or talk about you.

It can impact customer satisfaction. Customers who are going to buy from you but see something negative in the search results might be more likely to complain about it. Or if they see that you have a lower review or ranking or whatnot, they may be more likely to contribute a negative one than if they had seen that you had stellar ones. Their expectations are being biased by what's in these search results. A lot of times it is totally unfair.

So many of the conversations I've been having, for example with folks in the startup space, are like, "Hey, people are reviewing my product. We barely exist yet. We don't have these people as customers. We feel like maybe we're getting astroturfed by competitors, or someone is just jumping in here and trying to profit off the fact that we have a bunch of brand search now." So pretty frustrating.

How can we influence this page to maximize positive impact for our brand?

There are, however, some ways to address it. In order to change these results, make them better, Minted, for example, of which I should mention I used to be on Minted's Board of Directors, and so I believe my wife and I still have some stock in that company. So full disclosure there. But Minted, they're selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that's when they sell a lot of these cards. So we can do a few things.

I. Change who ranks. So potentially remove some and add some new ones in here, give Google some different options. We could change the ranking order. So we could say, "Hey, we prefer this be lower down and this other one be higher up." We can change that through SEO.

II. Change the content of the ranking pages. If you have poor reviews or if someone has written about you in a particular way and you wish to change that, there are ways to influence that as well.

III. Change the SERP features. So we may be able to get images, for example, of Minted's cards up top, which would maybe make people more likely to purchase them, especially if they're exceptionally beautiful.

IV. Add in top stories. If Minted has some great press about them, we could try and nudge Google to use stuff from Google News in here. Maybe we could change what's in related searches, those types of things.

V. Shift search demand. So if it's the case that you're finding that people start typing "Minted" and then maybe are search suggested "Minted versus competitor X" or "Minted card problems" or whatever it is, I don't think either of those are actually in the suggest, but there are plenty of companies who do have that issue. When that's the case, you can also shift the search demand.

Reputation management tactics

Here are a number of tactics that I actually worked on with the help of Moz's Head of SEO, Britney Muller. Britney and I came up with a bunch of tactics, so many that they won't entirely fit on here, but we can describe a few more for you in the comments.

A. Directing link to URLs off your site (Helps with 1 & 2). First off, links are still a big influencer of a lot of the content that you see here. So it is the case that because Yelp is a powerful domain and they have lots of links, potentially even have lots of links to this page about Minted, it's the case that changing up those links, redirecting some of them, adding new links to places, linking out from your own site, linking from articles you contribute to, linking from, for example, the CEO's bio or a prominent influencer on the team's bio when they go and speak at events or contribute to sources, or when Minted makes donations, or when they support public causes, or when they're written about in the press, changing those links and where they point to can have a positive impact.

One of the problems that we see is that a lot of brands think, "All my links about my brand should always go to my homepage." That's not actually the case. It could be the case that you actually want to find, hey, maybe we would like our Facebook page to rank higher. Or hey, we wrote a great piece on Medium about our engineering practices or our diversity practices or how we give back to our community. Let's see if we can point some of our links to that.

B. Pitching journalists or bloggers or editors or content creators on the web (Helps with 1, 4, a little 3), of any kind, to write about you and your products with brand titled pieces. This is on e of the biggest elements that gets missing. For example, a journalist for the San Francisco Chronicle might write a piece about Minted and say something like, "At this startup, it's not unusual to find blah, blah, blah." What you want to do is go, "Come on, man, just put the word 'Minted' in the title of the piece." If they do, you've got a much better shot of having that piece potentially rank in here. So that's something that whoever you're working with on that content creation side, and maybe a reporter at the Chronicle would be much more difficult to do this, but a blogger who's writing about you or a reviewer, someone who's friendly to you, that type of a pitch would be much more likely to have some opportunity in there. It can get into the top stories SERP feature as well.

C. Crafting your own content (Helps with 1, a little 3). If they're not going to do it for you, you can craft your own content. You can do this in two kinds of ways. One is for open platforms like Medium.com or Huffington Post or Forbes or Inc. or LinkedIn, these places that accept those, or guest accepting publications that are much pickier, that are much more rarely taking input, but that rank well in your field. You don't have to think about this exclusively from a link building perspective. In fact, you don't care if the links are nofollow. You don't care if they give you no links at all. What you're trying to do is get your name, your title, your keywords into the title element of the post that's being put up.

D. You can influence reviews (Helps with 3 & 5). Depending on the site, it's different from site to site. So I'm putting TOS acceptable, terms of service acceptable nudges to your happy customers and prompt diligent support to the unhappy ones. So Yelp, for example, says, "Don't solicit directly reviews, but you are allowed to say, 'Our business is featured on Yelp.'" For someone like Minted, Yelp is mostly physical places, and while Minted technically has a location in San Francisco, their offices, it's kind of odd that this is what's ranking here. In fact, I wouldn't expect this to be. I think this is a strange result to have for an online-focused company, to have their physical location in there. So certainly by nudging folks who are using Minted to rather than contribute to their Facebook reviews or their Google reviews to actually say, "Hey, we're also on Yelp. If you've been happy with us, you can check us out there." Not go leave us a review there, but we have a presence.

E. Filing trademark violations (Helps with 1 & 3). So this is a legal path and legal angle, but it works in a couple of different ways. You can do a letter or an email from your attorney's office, and oftentimes that will shut things down. In fact, brief story, a friend of mine, who has a company, found that their product was featured on Amazon's website. They don't sell on Amazon. No one is reselling on Amazon. In fact, the product mostly hasn't even shipped yet. When they looked at the reviews, because they haven't sold very many of their product, it's an expensive product, none of the people who had left reviews were actually their customers. So they went, "What is going on here?" Well, it turns out Amazon, in order to list your product, needs your trademark permission. So they can send an attorney's note to Amazon saying, "Hey, you are using our product, our trademark, our brand name, our visuals, our photos without permission. You need to take that down."

The other way you can go about this is the Digital Millennium Copyright Act (DMCA) protocols. You can do this directly through Google, where you file and say basically, "Hey, they've taken copyrighted content from us and they're using it on their website, and that's illegal." Google will actually remove them from the search results. This is not necessarily a legal angle, but I bet you didn't know this. A few years ago I had an article on Wikipedia about me, Rand Fishkin. There was like a Wikipedia piece. I don't like that. Wikipedia, it's uncontrollable. Because I'm in the SEO world, I don't have a very good relationship with Wikipedia's editors. So I actually lobbied them, on the talk page of the article about me, to have it removed. There are a number of conditions that Wikipedia has where a page can be removed. I believe I got mine removed under the not notable enough category, which I think probably still applies. That was very successful. So wonderfully, now, Wikipedia doesn't rank for my name anymore, which means I can control the SERPs much more easily. So a potential there too.

F. Using brand advertising and/or influencer marketing to nudge searchers towards different phrases (Helps with 5). So what you call your products, how you market yourself is often how people will search for you. If Minted wanted to change this from Minted cards to minted photo cards, and they really like the results from minted photo cards and those had better conversion rates, they could start branding that through their advertising and their influencer marketing.

G. Surrounding your brand name, a similar way, with common text, anchor phrases, and links to help create or reinforce an association that Google builds around language (Helps with 4 & 5). In that example I said before, having Minted plus a link to their photo cards page or Minted photo cards appearing on the web, not only their own website but everywhere else out there more commonly than Minted cards will bias related searches and search suggest. We've tested this. You can actually use anchor text and surrounding text to sort of bias, in addition to how people search, how Google shows it.

H. Leverage some platforms that rank well and influence SERP features (Helps with 2 & 4). So rather than just trying to get into the normal organic results, we might say, "Hey, I want some images here. Aha, Pinterest is doing phenomenal work at image SEO. If I put up a bunch of pictures from Minted, of Minted's cards or photo cards on Pinterest, I have a much better shot at ranking in and triggering the image results." You can do the same thing with YouTube for videos. You can do the same thing with new sites and for what's called the top stories feature. The same thing with local and local review sites for the maps and local results feature. So all kinds of ways to do that.

More...

Four final topics before we wrap up.

Registering and using separate domains? Should I register and use a separate domain, like MintedCardReviews, that's owned by Minted? Generally not. It's not impossible to do reputation management SEO through that, but it can be difficult. I'm not saying you might not want to give it a spin now and then, but generally that's sort of like creating your own reviews, your own site. Google often recognizes those and looks behind the domain registration wall, and potentially you have very little opportunity to rank for those, plus you're doing a ton of link building and that kind of stuff. Better to leverage someone's platform, who can already rank, usually.

Negative SEO attacks. You might remember the story from a couple weeks ago, in Fast Company, where Casper, the mattress brand, was basically accused of and found mostly to be generally guilty of going after and buying negative links to a review site that was giving them poor reviews, giving their mattresses poor reviews, and to minimal effect. I think, especially nowadays, this is much less effective than it was a few years ago following Google's last Penguin update. But certainly I would not recommend it. If you get found out for it, you can be sued too.

What about buying reviewers and review sites? This is what Casper ended up doing. So that site they were buying negative links against, they ended up just making an offer and buying out the person who owned it. Certainly it is a way to go. I don't know if it's the most ethical or honest thing to do, but it is a possibility.

Monitoring brand and rankings. Finally, I would urge you to, if you're not experiencing these today, but you're worried about them, definitely monitor your brand. You could use something like a Fresh Web Explorer or Mention.com or Talkwalker. And your rankings too. You want to be tracking your rankings so that you can see who's popping in there and who's not. Obviously, there are lots of SEO tools to do that.

All right, everyone, thanks for joining us, and we'll see again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

Posted by randfish

A searcher's first experience with your brand happens on Google's SERPs - not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get to your site, their first experience with your brand is through Google's search result page. This SERP, controlling what appears here, what it says, how it says it, who is ranking, where they're ranking, all of those kinds of things, can have a strong input on a bunch of things.

The challenge

We know that the search results' content can impact...

Your conversion rate. People see that the reviews are generally poor or the wording is confusing or it creates questions in their mind that your content doesn't answer. That can hurt your conversion rate.

It can hurt amplification. People who see you in here, who think that there is something bad or negative about you, might be less likely to link to you or share or talk about you.

It can impact customer satisfaction. Customers who are going to buy from you but see something negative in the search results might be more likely to complain about it. Or if they see that you have a lower review or ranking or whatnot, they may be more likely to contribute a negative one than if they had seen that you had stellar ones. Their expectations are being biased by what's in these search results. A lot of times it is totally unfair.

So many of the conversations I've been having, for example with folks in the startup space, are like, "Hey, people are reviewing my product. We barely exist yet. We don't have these people as customers. We feel like maybe we're getting astroturfed by competitors, or someone is just jumping in here and trying to profit off the fact that we have a bunch of brand search now." So pretty frustrating.

How can we influence this page to maximize positive impact for our brand?

There are, however, some ways to address it. In order to change these results, make them better, Minted, for example, of which I should mention I used to be on Minted's Board of Directors, and so I believe my wife and I still have some stock in that company. So full disclosure there. But Minted, they're selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that's when they sell a lot of these cards. So we can do a few things.

I. Change who ranks. So potentially remove some and add some new ones in here, give Google some different options. We could change the ranking order. So we could say, "Hey, we prefer this be lower down and this other one be higher up." We can change that through SEO.

II. Change the content of the ranking pages. If you have poor reviews or if someone has written about you in a particular way and you wish to change that, there are ways to influence that as well.

III. Change the SERP features. So we may be able to get images, for example, of Minted's cards up top, which would maybe make people more likely to purchase them, especially if they're exceptionally beautiful.

IV. Add in top stories. If Minted has some great press about them, we could try and nudge Google to use stuff from Google News in here. Maybe we could change what's in related searches, those types of things.

V. Shift search demand. So if it's the case that you're finding that people start typing "Minted" and then maybe are search suggested "Minted versus competitor X" or "Minted card problems" or whatever it is, I don't think either of those are actually in the suggest, but there are plenty of companies who do have that issue. When that's the case, you can also shift the search demand.

Reputation management tactics

Here are a number of tactics that I actually worked on with the help of Moz's Head of SEO, Britney Muller. Britney and I came up with a bunch of tactics, so many that they won't entirely fit on here, but we can describe a few more for you in the comments.

A. Directing link to URLs off your site (Helps with 1 & 2). First off, links are still a big influencer of a lot of the content that you see here. So it is the case that because Yelp is a powerful domain and they have lots of links, potentially even have lots of links to this page about Minted, it's the case that changing up those links, redirecting some of them, adding new links to places, linking out from your own site, linking from articles you contribute to, linking from, for example, the CEO's bio or a prominent influencer on the team's bio when they go and speak at events or contribute to sources, or when Minted makes donations, or when they support public causes, or when they're written about in the press, changing those links and where they point to can have a positive impact.

One of the problems that we see is that a lot of brands think, "All my links about my brand should always go to my homepage." That's not actually the case. It could be the case that you actually want to find, hey, maybe we would like our Facebook page to rank higher. Or hey, we wrote a great piece on Medium about our engineering practices or our diversity practices or how we give back to our community. Let's see if we can point some of our links to that.

B. Pitching journalists or bloggers or editors or content creators on the web (Helps with 1, 4, a little 3), of any kind, to write about you and your products with brand titled pieces. This is on e of the biggest elements that gets missing. For example, a journalist for the San Francisco Chronicle might write a piece about Minted and say something like, "At this startup, it's not unusual to find blah, blah, blah." What you want to do is go, "Come on, man, just put the word 'Minted' in the title of the piece." If they do, you've got a much better shot of having that piece potentially rank in here. So that's something that whoever you're working with on that content creation side, and maybe a reporter at the Chronicle would be much more difficult to do this, but a blogger who's writing about you or a reviewer, someone who's friendly to you, that type of a pitch would be much more likely to have some opportunity in there. It can get into the top stories SERP feature as well.

C. Crafting your own content (Helps with 1, a little 3). If they're not going to do it for you, you can craft your own content. You can do this in two kinds of ways. One is for open platforms like Medium.com or Huffington Post or Forbes or Inc. or LinkedIn, these places that accept those, or guest accepting publications that are much pickier, that are much more rarely taking input, but that rank well in your field. You don't have to think about this exclusively from a link building perspective. In fact, you don't care if the links are nofollow. You don't care if they give you no links at all. What you're trying to do is get your name, your title, your keywords into the title element of the post that's being put up.

D. You can influence reviews (Helps with 3 & 5). Depending on the site, it's different from site to site. So I'm putting TOS acceptable, terms of service acceptable nudges to your happy customers and prompt diligent support to the unhappy ones. So Yelp, for example, says, "Don't solicit directly reviews, but you are allowed to say, 'Our business is featured on Yelp.'" For someone like Minted, Yelp is mostly physical places, and while Minted technically has a location in San Francisco, their offices, it's kind of odd that this is what's ranking here. In fact, I wouldn't expect this to be. I think this is a strange result to have for an online-focused company, to have their physical location in there. So certainly by nudging folks who are using Minted to rather than contribute to their Facebook reviews or their Google reviews to actually say, "Hey, we're also on Yelp. If you've been happy with us, you can check us out there." Not go leave us a review there, but we have a presence.

E. Filing trademark violations (Helps with 1 & 3). So this is a legal path and legal angle, but it works in a couple of different ways. You can do a letter or an email from your attorney's office, and oftentimes that will shut things down. In fact, brief story, a friend of mine, who has a company, found that their product was featured on Amazon's website. They don't sell on Amazon. No one is reselling on Amazon. In fact, the product mostly hasn't even shipped yet. When they looked at the reviews, because they haven't sold very many of their product, it's an expensive product, none of the people who had left reviews were actually their customers. So they went, "What is going on here?" Well, it turns out Amazon, in order to list your product, needs your trademark permission. So they can send an attorney's note to Amazon saying, "Hey, you are using our product, our trademark, our brand name, our visuals, our photos without permission. You need to take that down."

The other way you can go about this is the Digital Millennium Copyright Act (DMCA) protocols. You can do this directly through Google, where you file and say basically, "Hey, they've taken copyrighted content from us and they're using it on their website, and that's illegal." Google will actually remove them from the search results. This is not necessarily a legal angle, but I bet you didn't know this. A few years ago I had an article on Wikipedia about me, Rand Fishkin. There was like a Wikipedia piece. I don't like that. Wikipedia, it's uncontrollable. Because I'm in the SEO world, I don't have a very good relationship with Wikipedia's editors. So I actually lobbied them, on the talk page of the article about me, to have it removed. There are a number of conditions that Wikipedia has where a page can be removed. I believe I got mine removed under the not notable enough category, which I think probably still applies. That was very successful. So wonderfully, now, Wikipedia doesn't rank for my name anymore, which means I can control the SERPs much more easily. So a potential there too.

F. Using brand advertising and/or influencer marketing to nudge searchers towards different phrases (Helps with 5). So what you call your products, how you market yourself is often how people will search for you. If Minted wanted to change this from Minted cards to minted photo cards, and they really like the results from minted photo cards and those had better conversion rates, they could start branding that through their advertising and their influencer marketing.

G. Surrounding your brand name, a similar way, with common text, anchor phrases, and links to help create or reinforce an association that Google builds around language (Helps with 4 & 5). In that example I said before, having Minted plus a link to their photo cards page or Minted photo cards appearing on the web, not only their own website but everywhere else out there more commonly than Minted cards will bias related searches and search suggest. We've tested this. You can actually use anchor text and surrounding text to sort of bias, in addition to how people search, how Google shows it.

H. Leverage some platforms that rank well and influence SERP features (Helps with 2 & 4). So rather than just trying to get into the normal organic results, we might say, "Hey, I want some images here. Aha, Pinterest is doing phenomenal work at image SEO. If I put up a bunch of pictures from Minted, of Minted's cards or photo cards on Pinterest, I have a much better shot at ranking in and triggering the image results." You can do the same thing with YouTube for videos. You can do the same thing with new sites and for what's called the top stories feature. The same thing with local and local review sites for the maps and local results feature. So all kinds of ways to do that.

More...

Four final topics before we wrap up.

Registering and using separate domains? Should I register and use a separate domain, like MintedCardReviews, that's owned by Minted? Generally not. It's not impossible to do reputation management SEO through that, but it can be difficult. I'm not saying you might not want to give it a spin now and then, but generally that's sort of like creating your own reviews, your own site. Google often recognizes those and looks behind the domain registration wall, and potentially you have very little opportunity to rank for those, plus you're doing a ton of link building and that kind of stuff. Better to leverage someone's platform, who can already rank, usually.

Negative SEO attacks. You might remember the story from a couple weeks ago, in Fast Company, where Casper, the mattress brand, was basically accused of and found mostly to be generally guilty of going after and buying negative links to a review site that was giving them poor reviews, giving their mattresses poor reviews, and to minimal effect. I think, especially nowadays, this is much less effective than it was a few years ago following Google's last Penguin update. But certainly I would not recommend it. If you get found out for it, you can be sued too.

What about buying reviewers and review sites? This is what Casper ended up doing. So that site they were buying negative links against, they ended up just making an offer and buying out the person who owned it. Certainly it is a way to go. I don't know if it's the most ethical or honest thing to do, but it is a possibility.

Monitoring brand and rankings. Finally, I would urge you to, if you're not experiencing these today, but you're worried about them, definitely monitor your brand. You could use something like a Fresh Web Explorer or Mention.com or Talkwalker. And your rankings too. You want to be tracking your rankings so that you can see who's popping in there and who's not. Obviously, there are lots of SEO tools to do that.

All right, everyone, thanks for joining us, and we'll see again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[bloodyslytherxn-blog]

Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

Posted by randfish

A searcher's first experience with your brand happens on Google's SERPs - not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get to your site, their first experience with your brand is through Google's search result page. This SERP, controlling what appears here, what it says, how it says it, who is ranking, where they're ranking, all of those kinds of things, can have a strong input on a bunch of things.

The challenge

We know that the search results' content can impact...

Your conversion rate. People see that the reviews are generally poor or the wording is confusing or it creates questions in their mind that your content doesn't answer. That can hurt your conversion rate.

It can hurt amplification. People who see you in here, who think that there is something bad or negative about you, might be less likely to link to you or share or talk about you.

It can impact customer satisfaction. Customers who are going to buy from you but see something negative in the search results might be more likely to complain about it. Or if they see that you have a lower review or ranking or whatnot, they may be more likely to contribute a negative one than if they had seen that you had stellar ones. Their expectations are being biased by what's in these search results. A lot of times it is totally unfair.

So many of the conversations I've been having, for example with folks in the startup space, are like, "Hey, people are reviewing my product. We barely exist yet. We don't have these people as customers. We feel like maybe we're getting astroturfed by competitors, or someone is just jumping in here and trying to profit off the fact that we have a bunch of brand search now." So pretty frustrating.

How can we influence this page to maximize positive impact for our brand?

There are, however, some ways to address it. In order to change these results, make them better, Minted, for example, of which I should mention I used to be on Minted's Board of Directors, and so I believe my wife and I still have some stock in that company. So full disclosure there. But Minted, they're selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that's when they sell a lot of these cards. So we can do a few things.

I. Change who ranks. So potentially remove some and add some new ones in here, give Google some different options. We could change the ranking order. So we could say, "Hey, we prefer this be lower down and this other one be higher up." We can change that through SEO.

II. Change the content of the ranking pages. If you have poor reviews or if someone has written about you in a particular way and you wish to change that, there are ways to influence that as well.

III. Change the SERP features. So we may be able to get images, for example, of Minted's cards up top, which would maybe make people more likely to purchase them, especially if they're exceptionally beautiful.

IV. Add in top stories. If Minted has some great press about them, we could try and nudge Google to use stuff from Google News in here. Maybe we could change what's in related searches, those types of things.

V. Shift search demand. So if it's the case that you're finding that people start typing "Minted" and then maybe are search suggested "Minted versus competitor X" or "Minted card problems" or whatever it is, I don't think either of those are actually in the suggest, but there are plenty of companies who do have that issue. When that's the case, you can also shift the search demand.

Reputation management tactics

Here are a number of tactics that I actually worked on with the help of Moz's Head of SEO, Britney Muller. Britney and I came up with a bunch of tactics, so many that they won't entirely fit on here, but we can describe a few more for you in the comments.

A. Directing link to URLs off your site (Helps with 1 & 2). First off, links are still a big influencer of a lot of the content that you see here. So it is the case that because Yelp is a powerful domain and they have lots of links, potentially even have lots of links to this page about Minted, it's the case that changing up those links, redirecting some of them, adding new links to places, linking out from your own site, linking from articles you contribute to, linking from, for example, the CEO's bio or a prominent influencer on the team's bio when they go and speak at events or contribute to sources, or when Minted makes donations, or when they support public causes, or when they're written about in the press, changing those links and where they point to can have a positive impact.

One of the problems that we see is that a lot of brands think, "All my links about my brand should always go to my homepage." That's not actually the case. It could be the case that you actually want to find, hey, maybe we would like our Facebook page to rank higher. Or hey, we wrote a great piece on Medium about our engineering practices or our diversity practices or how we give back to our community. Let's see if we can point some of our links to that.

B. Pitching journalists or bloggers or editors or content creators on the web (Helps with 1, 4, a little 3), of any kind, to write about you and your products with brand titled pieces. This is on e of the biggest elements that gets missing. For example, a journalist for the San Francisco Chronicle might write a piece about Minted and say something like, "At this startup, it's not unusual to find blah, blah, blah." What you want to do is go, "Come on, man, just put the word 'Minted' in the title of the piece." If they do, you've got a much better shot of having that piece potentially rank in here. So that's something that whoever you're working with on that content creation side, and maybe a reporter at the Chronicle would be much more difficult to do this, but a blogger who's writing about you or a reviewer, someone who's friendly to you, that type of a pitch would be much more likely to have some opportunity in there. It can get into the top stories SERP feature as well.

C. Crafting your own content (Helps with 1, a little 3). If they're not going to do it for you, you can craft your own content. You can do this in two kinds of ways. One is for open platforms like Medium.com or Huffington Post or Forbes or Inc. or LinkedIn, these places that accept those, or guest accepting publications that are much pickier, that are much more rarely taking input, but that rank well in your field. You don't have to think about this exclusively from a link building perspective. In fact, you don't care if the links are nofollow. You don't care if they give you no links at all. What you're trying to do is get your name, your title, your keywords into the title element of the post that's being put up.

D. You can influence reviews (Helps with 3 & 5). Depending on the site, it's different from site to site. So I'm putting TOS acceptable, terms of service acceptable nudges to your happy customers and prompt diligent support to the unhappy ones. So Yelp, for example, says, "Don't solicit directly reviews, but you are allowed to say, 'Our business is featured on Yelp.'" For someone like Minted, Yelp is mostly physical places, and while Minted technically has a location in San Francisco, their offices, it's kind of odd that this is what's ranking here. In fact, I wouldn't expect this to be. I think this is a strange result to have for an online-focused company, to have their physical location in there. So certainly by nudging folks who are using Minted to rather than contribute to their Facebook reviews or their Google reviews to actually say, "Hey, we're also on Yelp. If you've been happy with us, you can check us out there." Not go leave us a review there, but we have a presence.

E. Filing trademark violations (Helps with 1 & 3). So this is a legal path and legal angle, but it works in a couple of different ways. You can do a letter or an email from your attorney's office, and oftentimes that will shut things down. In fact, brief story, a friend of mine, who has a company, found that their product was featured on Amazon's website. They don't sell on Amazon. No one is reselling on Amazon. In fact, the product mostly hasn't even shipped yet. When they looked at the reviews, because they haven't sold very many of their product, it's an expensive product, none of the people who had left reviews were actually their customers. So they went, "What is going on here?" Well, it turns out Amazon, in order to list your product, needs your trademark permission. So they can send an attorney's note to Amazon saying, "Hey, you are using our product, our trademark, our brand name, our visuals, our photos without permission. You need to take that down."

The other way you can go about this is the Digital Millennium Copyright Act (DMCA) protocols. You can do this directly through Google, where you file and say basically, "Hey, they've taken copyrighted content from us and they're using it on their website, and that's illegal." Google will actually remove them from the search results. This is not necessarily a legal angle, but I bet you didn't know this. A few years ago I had an article on Wikipedia about me, Rand Fishkin. There was like a Wikipedia piece. I don't like that. Wikipedia, it's uncontrollable. Because I'm in the SEO world, I don't have a very good relationship with Wikipedia's editors. So I actually lobbied them, on the talk page of the article about me, to have it removed. There are a number of conditions that Wikipedia has where a page can be removed. I believe I got mine removed under the not notable enough category, which I think probably still applies. That was very successful. So wonderfully, now, Wikipedia doesn't rank for my name anymore, which means I can control the SERPs much more easily. So a potential there too.

F. Using brand advertising and/or influencer marketing to nudge searchers towards different phrases (Helps with 5). So what you call your products, how you market yourself is often how people will search for you. If Minted wanted to change this from Minted cards to minted photo cards, and they really like the results from minted photo cards and those had better conversion rates, they could start branding that through their advertising and their influencer marketing.

G. Surrounding your brand name, a similar way, with common text, anchor phrases, and links to help create or reinforce an association that Google builds around language (Helps with 4 & 5). In that example I said before, having Minted plus a link to their photo cards page or Minted photo cards appearing on the web, not only their own website but everywhere else out there more commonly than Minted cards will bias related searches and search suggest. We've tested this. You can actually use anchor text and surrounding text to sort of bias, in addition to how people search, how Google shows it.

H. Leverage some platforms that rank well and influence SERP features (Helps with 2 & 4). So rather than just trying to get into the normal organic results, we might say, "Hey, I want some images here. Aha, Pinterest is doing phenomenal work at image SEO. If I put up a bunch of pictures from Minted, of Minted's cards or photo cards on Pinterest, I have a much better shot at ranking in and triggering the image results." You can do the same thing with YouTube for videos. You can do the same thing with new sites and for what's called the top stories feature. The same thing with local and local review sites for the maps and local results feature. So all kinds of ways to do that.

More...

Four final topics before we wrap up.

Registering and using separate domains? Should I register and use a separate domain, like MintedCardReviews, that's owned by Minted? Generally not. It's not impossible to do reputation management SEO through that, but it can be difficult. I'm not saying you might not want to give it a spin now and then, but generally that's sort of like creating your own reviews, your own site. Google often recognizes those and looks behind the domain registration wall, and potentially you have very little opportunity to rank for those, plus you're doing a ton of link building and that kind of stuff. Better to leverage someone's platform, who can already rank, usually.

Negative SEO attacks. You might remember the story from a couple weeks ago, in Fast Company, where Casper, the mattress brand, was basically accused of and found mostly to be generally guilty of going after and buying negative links to a review site that was giving them poor reviews, giving their mattresses poor reviews, and to minimal effect. I think, especially nowadays, this is much less effective than it was a few years ago following Google's last Penguin update. But certainly I would not recommend it. If you get found out for it, you can be sued too.

What about buying reviewers and review sites? This is what Casper ended up doing. So that site they were buying negative links against, they ended up just making an offer and buying out the person who owned it. Certainly it is a way to go. I don't know if it's the most ethical or honest thing to do, but it is a possibility.

Monitoring brand and rankings. Finally, I would urge you to, if you're not experiencing these today, but you're worried about them, definitely monitor your brand. You could use something like a Fresh Web Explorer or Mention.com or Talkwalker. And your rankings too. You want to be tracking your rankings so that you can see who's popping in there and who's not. Obviously, there are lots of SEO tools to do that.

All right, everyone, thanks for joining us, and we'll see again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nankaih-blog]

Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

Posted by randfish

A searcher's first experience with your brand happens on Google's SERPs - not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get to your site, their first experience with your brand is through Google's search result page. This SERP, controlling what appears here, what it says, how it says it, who is ranking, where they're ranking, all of those kinds of things, can have a strong input on a bunch of things.

The challenge

We know that the search results' content can impact...

Your conversion rate. People see that the reviews are generally poor or the wording is confusing or it creates questions in their mind that your content doesn't answer. That can hurt your conversion rate.

It can hurt amplification. People who see you in here, who think that there is something bad or negative about you, might be less likely to link to you or share or talk about you.

It can impact customer satisfaction. Customers who are going to buy from you but see something negative in the search results might be more likely to complain about it. Or if they see that you have a lower review or ranking or whatnot, they may be more likely to contribute a negative one than if they had seen that you had stellar ones. Their expectations are being biased by what's in these search results. A lot of times it is totally unfair.

So many of the conversations I've been having, for example with folks in the startup space, are like, "Hey, people are reviewing my product. We barely exist yet. We don't have these people as customers. We feel like maybe we're getting astroturfed by competitors, or someone is just jumping in here and trying to profit off the fact that we have a bunch of brand search now." So pretty frustrating.

How can we influence this page to maximize positive impact for our brand?

There are, however, some ways to address it. In order to change these results, make them better, Minted, for example, of which I should mention I used to be on Minted's Board of Directors, and so I believe my wife and I still have some stock in that company. So full disclosure there. But Minted, they're selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that's when they sell a lot of these cards. So we can do a few things.

I. Change who ranks. So potentially remove some and add some new ones in here, give Google some different options. We could change the ranking order. So we could say, "Hey, we prefer this be lower down and this other one be higher up." We can change that through SEO.

II. Change the content of the ranking pages. If you have poor reviews or if someone has written about you in a particular way and you wish to change that, there are ways to influence that as well.

III. Change the SERP features. So we may be able to get images, for example, of Minted's cards up top, which would maybe make people more likely to purchase them, especially if they're exceptionally beautiful.

IV. Add in top stories. If Minted has some great press about them, we could try and nudge Google to use stuff from Google News in here. Maybe we could change what's in related searches, those types of things.

V. Shift search demand. So if it's the case that you're finding that people start typing "Minted" and then maybe are search suggested "Minted versus competitor X" or "Minted card problems" or whatever it is, I don't think either of those are actually in the suggest, but there are plenty of companies who do have that issue. When that's the case, you can also shift the search demand.

Reputation management tactics

Here are a number of tactics that I actually worked on with the help of Moz's Head of SEO, Britney Muller. Britney and I came up with a bunch of tactics, so many that they won't entirely fit on here, but we can describe a few more for you in the comments.

A. Directing link to URLs off your site (Helps with 1 & 2). First off, links are still a big influencer of a lot of the content that you see here. So it is the case that because Yelp is a powerful domain and they have lots of links, potentially even have lots of links to this page about Minted, it's the case that changing up those links, redirecting some of them, adding new links to places, linking out from your own site, linking from articles you contribute to, linking from, for example, the CEO's bio or a prominent influencer on the team's bio when they go and speak at events or contribute to sources, or when Minted makes donations, or when they support public causes, or when they're written about in the press, changing those links and where they point to can have a positive impact.

One of the problems that we see is that a lot of brands think, "All my links about my brand should always go to my homepage." That's not actually the case. It could be the case that you actually want to find, hey, maybe we would like our Facebook page to rank higher. Or hey, we wrote a great piece on Medium about our engineering practices or our diversity practices or how we give back to our community. Let's see if we can point some of our links to that.

B. Pitching journalists or bloggers or editors or content creators on the web (Helps with 1, 4, a little 3), of any kind, to write about you and your products with brand titled pieces. This is on e of the biggest elements that gets missing. For example, a journalist for the San Francisco Chronicle might write a piece about Minted and say something like, "At this startup, it's not unusual to find blah, blah, blah." What you want to do is go, "Come on, man, just put the word 'Minted' in the title of the piece." If they do, you've got a much better shot of having that piece potentially rank in here. So that's something that whoever you're working with on that content creation side, and maybe a reporter at the Chronicle would be much more difficult to do this, but a blogger who's writing about you or a reviewer, someone who's friendly to you, that type of a pitch would be much more likely to have some opportunity in there. It can get into the top stories SERP feature as well.

C. Crafting your own content (Helps with 1, a little 3). If they're not going to do it for you, you can craft your own content. You can do this in two kinds of ways. One is for open platforms like Medium.com or Huffington Post or Forbes or Inc. or LinkedIn, these places that accept those, or guest accepting publications that are much pickier, that are much more rarely taking input, but that rank well in your field. You don't have to think about this exclusively from a link building perspective. In fact, you don't care if the links are nofollow. You don't care if they give you no links at all. What you're trying to do is get your name, your title, your keywords into the title element of the post that's being put up.

D. You can influence reviews (Helps with 3 & 5). Depending on the site, it's different from site to site. So I'm putting TOS acceptable, terms of service acceptable nudges to your happy customers and prompt diligent support to the unhappy ones. So Yelp, for example, says, "Don't solicit directly reviews, but you are allowed to say, 'Our business is featured on Yelp.'" For someone like Minted, Yelp is mostly physical places, and while Minted technically has a location in San Francisco, their offices, it's kind of odd that this is what's ranking here. In fact, I wouldn't expect this to be. I think this is a strange result to have for an online-focused company, to have their physical location in there. So certainly by nudging folks who are using Minted to rather than contribute to their Facebook reviews or their Google reviews to actually say, "Hey, we're also on Yelp. If you've been happy with us, you can check us out there." Not go leave us a review there, but we have a presence.

E. Filing trademark violations (Helps with 1 & 3). So this is a legal path and legal angle, but it works in a couple of different ways. You can do a letter or an email from your attorney's office, and oftentimes that will shut things down. In fact, brief story, a friend of mine, who has a company, found that their product was featured on Amazon's website. They don't sell on Amazon. No one is reselling on Amazon. In fact, the product mostly hasn't even shipped yet. When they looked at the reviews, because they haven't sold very many of their product, it's an expensive product, none of the people who had left reviews were actually their customers. So they went, "What is going on here?" Well, it turns out Amazon, in order to list your product, needs your trademark permission. So they can send an attorney's note to Amazon saying, "Hey, you are using our product, our trademark, our brand name, our visuals, our photos without permission. You need to take that down."

The other way you can go about this is the Digital Millennium Copyright Act (DMCA) protocols. You can do this directly through Google, where you file and say basically, "Hey, they've taken copyrighted content from us and they're using it on their website, and that's illegal." Google will actually remove them from the search results. This is not necessarily a legal angle, but I bet you didn't know this. A few years ago I had an article on Wikipedia about me, Rand Fishkin. There was like a Wikipedia piece. I don't like that. Wikipedia, it's uncontrollable. Because I'm in the SEO world, I don't have a very good relationship with Wikipedia's editors. So I actually lobbied them, on the talk page of the article about me, to have it removed. There are a number of conditions that Wikipedia has where a page can be removed. I believe I got mine removed under the not notable enough category, which I think probably still applies. That was very successful. So wonderfully, now, Wikipedia doesn't rank for my name anymore, which means I can control the SERPs much more easily. So a potential there too.

F. Using brand advertising and/or influencer marketing to nudge searchers towards different phrases (Helps with 5). So what you call your products, how you market yourself is often how people will search for you. If Minted wanted to change this from Minted cards to minted photo cards, and they really like the results from minted photo cards and those had better conversion rates, they could start branding that through their advertising and their influencer marketing.

G. Surrounding your brand name, a similar way, with common text, anchor phrases, and links to help create or reinforce an association that Google builds around language (Helps with 4 & 5). In that example I said before, having Minted plus a link to their photo cards page or Minted photo cards appearing on the web, not only their own website but everywhere else out there more commonly than Minted cards will bias related searches and search suggest. We've tested this. You can actually use anchor text and surrounding text to sort of bias, in addition to how people search, how Google shows it.

H. Leverage some platforms that rank well and influence SERP features (Helps with 2 & 4). So rather than just trying to get into the normal organic results, we might say, "Hey, I want some images here. Aha, Pinterest is doing phenomenal work at image SEO. If I put up a bunch of pictures from Minted, of Minted's cards or photo cards on Pinterest, I have a much better shot at ranking in and triggering the image results." You can do the same thing with YouTube for videos. You can do the same thing with new sites and for what's called the top stories feature. The same thing with local and local review sites for the maps and local results feature. So all kinds of ways to do that.

More...

Four final topics before we wrap up.

Registering and using separate domains? Should I register and use a separate domain, like MintedCardReviews, that's owned by Minted? Generally not. It's not impossible to do reputation management SEO through that, but it can be difficult. I'm not saying you might not want to give it a spin now and then, but generally that's sort of like creating your own reviews, your own site. Google often recognizes those and looks behind the domain registration wall, and potentially you have very little opportunity to rank for those, plus you're doing a ton of link building and that kind of stuff. Better to leverage someone's platform, who can already rank, usually.

Negative SEO attacks. You might remember the story from a couple weeks ago, in Fast Company, where Casper, the mattress brand, was basically accused of and found mostly to be generally guilty of going after and buying negative links to a review site that was giving them poor reviews, giving their mattresses poor reviews, and to minimal effect. I think, especially nowadays, this is much less effective than it was a few years ago following Google's last Penguin update. But certainly I would not recommend it. If you get found out for it, you can be sued too.

What about buying reviewers and review sites? This is what Casper ended up doing. So that site they were buying negative links against, they ended up just making an offer and buying out the person who owned it. Certainly it is a way to go. I don't know if it's the most ethical or honest thing to do, but it is a possibility.

Monitoring brand and rankings. Finally, I would urge you to, if you're not experiencing these today, but you're worried about them, definitely monitor your brand. You could use something like a Fresh Web Explorer or Mention.com or Talkwalker. And your rankings too. You want to be tracking your rankings so that you can see who's popping in there and who's not. Obviously, there are lots of SEO tools to do that.

All right, everyone, thanks for joining us, and we'll see again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[solongdarling-blog]

Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

Posted by randfish

A searcher's first experience with your brand happens on Google's SERPs - not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get to your site, their first experience with your brand is through Google's search result page. This SERP, controlling what appears here, what it says, how it says it, who is ranking, where they're ranking, all of those kinds of things, can have a strong input on a bunch of things.

The challenge

We know that the search results' content can impact...

Your conversion rate. People see that the reviews are generally poor or the wording is confusing or it creates questions in their mind that your content doesn't answer. That can hurt your conversion rate.

It can hurt amplification. People who see you in here, who think that there is something bad or negative about you, might be less likely to link to you or share or talk about you.

It can impact customer satisfaction. Customers who are going to buy from you but see something negative in the search results might be more likely to complain about it. Or if they see that you have a lower review or ranking or whatnot, they may be more likely to contribute a negative one than if they had seen that you had stellar ones. Their expectations are being biased by what's in these search results. A lot of times it is totally unfair.

So many of the conversations I've been having, for example with folks in the startup space, are like, "Hey, people are reviewing my product. We barely exist yet. We don't have these people as customers. We feel like maybe we're getting astroturfed by competitors, or someone is just jumping in here and trying to profit off the fact that we have a bunch of brand search now." So pretty frustrating.

How can we influence this page to maximize positive impact for our brand?

There are, however, some ways to address it. In order to change these results, make them better, Minted, for example, of which I should mention I used to be on Minted's Board of Directors, and so I believe my wife and I still have some stock in that company. So full disclosure there. But Minted, they're selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that's when they sell a lot of these cards. So we can do a few things.

I. Change who ranks. So potentially remove some and add some new ones in here, give Google some different options. We could change the ranking order. So we could say, "Hey, we prefer this be lower down and this other one be higher up." We can change that through SEO.

II. Change the content of the ranking pages. If you have poor reviews or if someone has written about you in a particular way and you wish to change that, there are ways to influence that as well.

III. Change the SERP features. So we may be able to get images, for example, of Minted's cards up top, which would maybe make people more likely to purchase them, especially if they're exceptionally beautiful.

IV. Add in top stories. If Minted has some great press about them, we could try and nudge Google to use stuff from Google News in here. Maybe we could change what's in related searches, those types of things.

V. Shift search demand. So if it's the case that you're finding that people start typing "Minted" and then maybe are search suggested "Minted versus competitor X" or "Minted card problems" or whatever it is, I don't think either of those are actually in the suggest, but there are plenty of companies who do have that issue. When that's the case, you can also shift the search demand.

Reputation management tactics

Here are a number of tactics that I actually worked on with the help of Moz's Head of SEO, Britney Muller. Britney and I came up with a bunch of tactics, so many that they won't entirely fit on here, but we can describe a few more for you in the comments.

A. Directing link to URLs off your site (Helps with 1 & 2). First off, links are still a big influencer of a lot of the content that you see here. So it is the case that because Yelp is a powerful domain and they have lots of links, potentially even have lots of links to this page about Minted, it's the case that changing up those links, redirecting some of them, adding new links to places, linking out from your own site, linking from articles you contribute to, linking from, for example, the CEO's bio or a prominent influencer on the team's bio when they go and speak at events or contribute to sources, or when Minted makes donations, or when they support public causes, or when they're written about in the press, changing those links and where they point to can have a positive impact.

One of the problems that we see is that a lot of brands think, "All my links about my brand should always go to my homepage." That's not actually the case. It could be the case that you actually want to find, hey, maybe we would like our Facebook page to rank higher. Or hey, we wrote a great piece on Medium about our engineering practices or our diversity practices or how we give back to our community. Let's see if we can point some of our links to that.

B. Pitching journalists or bloggers or editors or content creators on the web (Helps with 1, 4, a little 3), of any kind, to write about you and your products with brand titled pieces. This is on e of the biggest elements that gets missing. For example, a journalist for the San Francisco Chronicle might write a piece about Minted and say something like, "At this startup, it's not unusual to find blah, blah, blah." What you want to do is go, "Come on, man, just put the word 'Minted' in the title of the piece." If they do, you've got a much better shot of having that piece potentially rank in here. So that's something that whoever you're working with on that content creation side, and maybe a reporter at the Chronicle would be much more difficult to do this, but a blogger who's writing about you or a reviewer, someone who's friendly to you, that type of a pitch would be much more likely to have some opportunity in there. It can get into the top stories SERP feature as well.

C. Crafting your own content (Helps with 1, a little 3). If they're not going to do it for you, you can craft your own content. You can do this in two kinds of ways. One is for open platforms like Medium.com or Huffington Post or Forbes or Inc. or LinkedIn, these places that accept those, or guest accepting publications that are much pickier, that are much more rarely taking input, but that rank well in your field. You don't have to think about this exclusively from a link building perspective. In fact, you don't care if the links are nofollow. You don't care if they give you no links at all. What you're trying to do is get your name, your title, your keywords into the title element of the post that's being put up.

D. You can influence reviews (Helps with 3 & 5). Depending on the site, it's different from site to site. So I'm putting TOS acceptable, terms of service acceptable nudges to your happy customers and prompt diligent support to the unhappy ones. So Yelp, for example, says, "Don't solicit directly reviews, but you are allowed to say, 'Our business is featured on Yelp.'" For someone like Minted, Yelp is mostly physical places, and while Minted technically has a location in San Francisco, their offices, it's kind of odd that this is what's ranking here. In fact, I wouldn't expect this to be. I think this is a strange result to have for an online-focused company, to have their physical location in there. So certainly by nudging folks who are using Minted to rather than contribute to their Facebook reviews or their Google reviews to actually say, "Hey, we're also on Yelp. If you've been happy with us, you can check us out there." Not go leave us a review there, but we have a presence.

E. Filing trademark violations (Helps with 1 & 3). So this is a legal path and legal angle, but it works in a couple of different ways. You can do a letter or an email from your attorney's office, and oftentimes that will shut things down. In fact, brief story, a friend of mine, who has a company, found that their product was featured on Amazon's website. They don't sell on Amazon. No one is reselling on Amazon. In fact, the product mostly hasn't even shipped yet. When they looked at the reviews, because they haven't sold very many of their product, it's an expensive product, none of the people who had left reviews were actually their customers. So they went, "What is going on here?" Well, it turns out Amazon, in order to list your product, needs your trademark permission. So they can send an attorney's note to Amazon saying, "Hey, you are using our product, our trademark, our brand name, our visuals, our photos without permission. You need to take that down."

The other way you can go about this is the Digital Millennium Copyright Act (DMCA) protocols. You can do this directly through Google, where you file and say basically, "Hey, they've taken copyrighted content from us and they're using it on their website, and that's illegal." Google will actually remove them from the search results. This is not necessarily a legal angle, but I bet you didn't know this. A few years ago I had an article on Wikipedia about me, Rand Fishkin. There was like a Wikipedia piece. I don't like that. Wikipedia, it's uncontrollable. Because I'm in the SEO world, I don't have a very good relationship with Wikipedia's editors. So I actually lobbied them, on the talk page of the article about me, to have it removed. There are a number of conditions that Wikipedia has where a page can be removed. I believe I got mine removed under the not notable enough category, which I think probably still applies. That was very successful. So wonderfully, now, Wikipedia doesn't rank for my name anymore, which means I can control the SERPs much more easily. So a potential there too.

F. Using brand advertising and/or influencer marketing to nudge searchers towards different phrases (Helps with 5). So what you call your products, how you market yourself is often how people will search for you. If Minted wanted to change this from Minted cards to minted photo cards, and they really like the results from minted photo cards and those had better conversion rates, they could start branding that through their advertising and their influencer marketing.

G. Surrounding your brand name, a similar way, with common text, anchor phrases, and links to help create or reinforce an association that Google builds around language (Helps with 4 & 5). In that example I said before, having Minted plus a link to their photo cards page or Minted photo cards appearing on the web, not only their own website but everywhere else out there more commonly than Minted cards will bias related searches and search suggest. We've tested this. You can actually use anchor text and surrounding text to sort of bias, in addition to how people search, how Google shows it.

H. Leverage some platforms that rank well and influence SERP features (Helps with 2 & 4). So rather than just trying to get into the normal organic results, we might say, "Hey, I want some images here. Aha, Pinterest is doing phenomenal work at image SEO. If I put up a bunch of pictures from Minted, of Minted's cards or photo cards on Pinterest, I have a much better shot at ranking in and triggering the image results." You can do the same thing with YouTube for videos. You can do the same thing with new sites and for what's called the top stories feature. The same thing with local and local review sites for the maps and local results feature. So all kinds of ways to do that.

More...

Four final topics before we wrap up.

Registering and using separate domains? Should I register and use a separate domain, like MintedCardReviews, that's owned by Minted? Generally not. It's not impossible to do reputation management SEO through that, but it can be difficult. I'm not saying you might not want to give it a spin now and then, but generally that's sort of like creating your own reviews, your own site. Google often recognizes those and looks behind the domain registration wall, and potentially you have very little opportunity to rank for those, plus you're doing a ton of link building and that kind of stuff. Better to leverage someone's platform, who can already rank, usually.

Negative SEO attacks. You might remember the story from a couple weeks ago, in Fast Company, where Casper, the mattress brand, was basically accused of and found mostly to be generally guilty of going after and buying negative links to a review site that was giving them poor reviews, giving their mattresses poor reviews, and to minimal effect. I think, especially nowadays, this is much less effective than it was a few years ago following Google's last Penguin update. But certainly I would not recommend it. If you get found out for it, you can be sued too.

What about buying reviewers and review sites? This is what Casper ended up doing. So that site they were buying negative links against, they ended up just making an offer and buying out the person who owned it. Certainly it is a way to go. I don't know if it's the most ethical or honest thing to do, but it is a possibility.

Monitoring brand and rankings. Finally, I would urge you to, if you're not experiencing these today, but you're worried about them, definitely monitor your brand. You could use something like a Fresh Web Explorer or Mention.com or Talkwalker. And your rankings too. You want to be tracking your rankings so that you can see who's popping in there and who's not. Obviously, there are lots of SEO tools to do that.

All right, everyone, thanks for joining us, and we'll see again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

Posted by randfish

A searcher's first experience with your brand happens on Google's SERPs - not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get to your site, their first experience with your brand is through Google's search result page. This SERP, controlling what appears here, what it says, how it says it, who is ranking, where they're ranking, all of those kinds of things, can have a strong input on a bunch of things.

The challenge

We know that the search results' content can impact...

Your conversion rate. People see that the reviews are generally poor or the wording is confusing or it creates questions in their mind that your content doesn't answer. That can hurt your conversion rate.

It can hurt amplification. People who see you in here, who think that there is something bad or negative about you, might be less likely to link to you or share or talk about you.

It can impact customer satisfaction. Customers who are going to buy from you but see something negative in the search results might be more likely to complain about it. Or if they see that you have a lower review or ranking or whatnot, they may be more likely to contribute a negative one than if they had seen that you had stellar ones. Their expectations are being biased by what's in these search results. A lot of times it is totally unfair.

So many of the conversations I've been having, for example with folks in the startup space, are like, "Hey, people are reviewing my product. We barely exist yet. We don't have these people as customers. We feel like maybe we're getting astroturfed by competitors, or someone is just jumping in here and trying to profit off the fact that we have a bunch of brand search now." So pretty frustrating.

How can we influence this page to maximize positive impact for our brand?

There are, however, some ways to address it. In order to change these results, make them better, Minted, for example, of which I should mention I used to be on Minted's Board of Directors, and so I believe my wife and I still have some stock in that company. So full disclosure there. But Minted, they're selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that's when they sell a lot of these cards. So we can do a few things.

I. Change who ranks. So potentially remove some and add some new ones in here, give Google some different options. We could change the ranking order. So we could say, "Hey, we prefer this be lower down and this other one be higher up." We can change that through SEO.

II. Change the content of the ranking pages. If you have poor reviews or if someone has written about you in a particular way and you wish to change that, there are ways to influence that as well.

III. Change the SERP features. So we may be able to get images, for example, of Minted's cards up top, which would maybe make people more likely to purchase them, especially if they're exceptionally beautiful.

IV. Add in top stories. If Minted has some great press about them, we could try and nudge Google to use stuff from Google News in here. Maybe we could change what's in related searches, those types of things.

V. Shift search demand. So if it's the case that you're finding that people start typing "Minted" and then maybe are search suggested "Minted versus competitor X" or "Minted card problems" or whatever it is, I don't think either of those are actually in the suggest, but there are plenty of companies who do have that issue. When that's the case, you can also shift the search demand.

Reputation management tactics

Here are a number of tactics that I actually worked on with the help of Moz's Head of SEO, Britney Muller. Britney and I came up with a bunch of tactics, so many that they won't entirely fit on here, but we can describe a few more for you in the comments.

A. Directing link to URLs off your site (Helps with 1 & 2). First off, links are still a big influencer of a lot of the content that you see here. So it is the case that because Yelp is a powerful domain and they have lots of links, potentially even have lots of links to this page about Minted, it's the case that changing up those links, redirecting some of them, adding new links to places, linking out from your own site, linking from articles you contribute to, linking from, for example, the CEO's bio or a prominent influencer on the team's bio when they go and speak at events or contribute to sources, or when Minted makes donations, or when they support public causes, or when they're written about in the press, changing those links and where they point to can have a positive impact.

One of the problems that we see is that a lot of brands think, "All my links about my brand should always go to my homepage." That's not actually the case. It could be the case that you actually want to find, hey, maybe we would like our Facebook page to rank higher. Or hey, we wrote a great piece on Medium about our engineering practices or our diversity practices or how we give back to our community. Let's see if we can point some of our links to that.

B. Pitching journalists or bloggers or editors or content creators on the web (Helps with 1, 4, a little 3), of any kind, to write about you and your products with brand titled pieces. This is on e of the biggest elements that gets missing. For example, a journalist for the San Francisco Chronicle might write a piece about Minted and say something like, "At this startup, it's not unusual to find blah, blah, blah." What you want to do is go, "Come on, man, just put the word 'Minted' in the title of the piece." If they do, you've got a much better shot of having that piece potentially rank in here. So that's something that whoever you're working with on that content creation side, and maybe a reporter at the Chronicle would be much more difficult to do this, but a blogger who's writing about you or a reviewer, someone who's friendly to you, that type of a pitch would be much more likely to have some opportunity in there. It can get into the top stories SERP feature as well.

C. Crafting your own content (Helps with 1, a little 3). If they're not going to do it for you, you can craft your own content. You can do this in two kinds of ways. One is for open platforms like Medium.com or Huffington Post or Forbes or Inc. or LinkedIn, these places that accept those, or guest accepting publications that are much pickier, that are much more rarely taking input, but that rank well in your field. You don't have to think about this exclusively from a link building perspective. In fact, you don't care if the links are nofollow. You don't care if they give you no links at all. What you're trying to do is get your name, your title, your keywords into the title element of the post that's being put up.

D. You can influence reviews (Helps with 3 & 5). Depending on the site, it's different from site to site. So I'm putting TOS acceptable, terms of service acceptable nudges to your happy customers and prompt diligent support to the unhappy ones. So Yelp, for example, says, "Don't solicit directly reviews, but you are allowed to say, 'Our business is featured on Yelp.'" For someone like Minted, Yelp is mostly physical places, and while Minted technically has a location in San Francisco, their offices, it's kind of odd that this is what's ranking here. In fact, I wouldn't expect this to be. I think this is a strange result to have for an online-focused company, to have their physical location in there. So certainly by nudging folks who are using Minted to rather than contribute to their Facebook reviews or their Google reviews to actually say, "Hey, we're also on Yelp. If you've been happy with us, you can check us out there." Not go leave us a review there, but we have a presence.

E. Filing trademark violations (Helps with 1 & 3). So this is a legal path and legal angle, but it works in a couple of different ways. You can do a letter or an email from your attorney's office, and oftentimes that will shut things down. In fact, brief story, a friend of mine, who has a company, found that their product was featured on Amazon's website. They don't sell on Amazon. No one is reselling on Amazon. In fact, the product mostly hasn't even shipped yet. When they looked at the reviews, because they haven't sold very many of their product, it's an expensive product, none of the people who had left reviews were actually their customers. So they went, "What is going on here?" Well, it turns out Amazon, in order to list your product, needs your trademark permission. So they can send an attorney's note to Amazon saying, "Hey, you are using our product, our trademark, our brand name, our visuals, our photos without permission. You need to take that down."

The other way you can go about this is the Digital Millennium Copyright Act (DMCA) protocols. You can do this directly through Google, where you file and say basically, "Hey, they've taken copyrighted content from us and they're using it on their website, and that's illegal." Google will actually remove them from the search results. This is not necessarily a legal angle, but I bet you didn't know this. A few years ago I had an article on Wikipedia about me, Rand Fishkin. There was like a Wikipedia piece. I don't like that. Wikipedia, it's uncontrollable. Because I'm in the SEO world, I don't have a very good relationship with Wikipedia's editors. So I actually lobbied them, on the talk page of the article about me, to have it removed. There are a number of conditions that Wikipedia has where a page can be removed. I believe I got mine removed under the not notable enough category, which I think probably still applies. That was very successful. So wonderfully, now, Wikipedia doesn't rank for my name anymore, which means I can control the SERPs much more easily. So a potential there too.

F. Using brand advertising and/or influencer marketing to nudge searchers towards different phrases (Helps with 5). So what you call your products, how you market yourself is often how people will search for you. If Minted wanted to change this from Minted cards to minted photo cards, and they really like the results from minted photo cards and those had better conversion rates, they could start branding that through their advertising and their influencer marketing.

G. Surrounding your brand name, a similar way, with common text, anchor phrases, and links to help create or reinforce an association that Google builds around language (Helps with 4 & 5). In that example I said before, having Minted plus a link to their photo cards page or Minted photo cards appearing on the web, not only their own website but everywhere else out there more commonly than Minted cards will bias related searches and search suggest. We've tested this. You can actually use anchor text and surrounding text to sort of bias, in addition to how people search, how Google shows it.

H. Leverage some platforms that rank well and influence SERP features (Helps with 2 & 4). So rather than just trying to get into the normal organic results, we might say, "Hey, I want some images here. Aha, Pinterest is doing phenomenal work at image SEO. If I put up a bunch of pictures from Minted, of Minted's cards or photo cards on Pinterest, I have a much better shot at ranking in and triggering the image results." You can do the same thing with YouTube for videos. You can do the same thing with new sites and for what's called the top stories feature. The same thing with local and local review sites for the maps and local results feature. So all kinds of ways to do that.

More...

Four final topics before we wrap up.

Registering and using separate domains? Should I register and use a separate domain, like MintedCardReviews, that's owned by Minted? Generally not. It's not impossible to do reputation management SEO through that, but it can be difficult. I'm not saying you might not want to give it a spin now and then, but generally that's sort of like creating your own reviews, your own site. Google often recognizes those and looks behind the domain registration wall, and potentially you have very little opportunity to rank for those, plus you're doing a ton of link building and that kind of stuff. Better to leverage someone's platform, who can already rank, usually.

Negative SEO attacks. You might remember the story from a couple weeks ago, in Fast Company, where Casper, the mattress brand, was basically accused of and found mostly to be generally guilty of going after and buying negative links to a review site that was giving them poor reviews, giving their mattresses poor reviews, and to minimal effect. I think, especially nowadays, this is much less effective than it was a few years ago following Google's last Penguin update. But certainly I would not recommend it. If you get found out for it, you can be sued too.

What about buying reviewers and review sites? This is what Casper ended up doing. So that site they were buying negative links against, they ended up just making an offer and buying out the person who owned it. Certainly it is a way to go. I don't know if it's the most ethical or honest thing to do, but it is a possibility.

Monitoring brand and rankings. Finally, I would urge you to, if you're not experiencing these today, but you're worried about them, definitely monitor your brand. You could use something like a Fresh Web Explorer or Mention.com or Talkwalker. And your rankings too. You want to be tracking your rankings so that you can see who's popping in there and who's not. Obviously, there are lots of SEO tools to do that.

All right, everyone, thanks for joining us, and we'll see again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!