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anakinsbugs · 4 years ago

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Small Business at Home – How to Start and Things To Consider

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Small Business at Home – How to Start and Things To Consider

Home business ideas that let you work from home

Working from home is a great benefit for many people, but what is the best online business to start today? Sometimes a person is a stay-at-home dad who wants to earn money on the side for his or her family. Other times, a person enjoys the convenience of working from home. One way to accomplish the dream of working from your residence is to begin an internet business. This checklist of the very best online organizations to begin in 2021 are some ideas, to begin with.

Not all ideas will work for everyone because your target market is different. To get the most out of your investment, you should tailor your strategy to your audience. Let’s say you work in the furniture, HVAC or home improvement industries. Real estate offices are perfect for reaching property owners who are in the market for your services. On the other hand, daycare centres and entertainment-oriented businesses make sense if you sell products for families and children. Hair and nail salons or spas are ideal for appealing to a wide female audience.

Not all home-based jobs are done sitting at a computer or in a garage turned workshop. If you’re even more of a go-getter, don’t stress; there are plenty of home business concepts that require you to be on your feet.

Find a home business idea that suits you best

If you’re ready to invest time and maybe some money to build a high-paying, career-level business, here are our favorite ideas: Proofreading. Earn up to $30/hour or more proofreading and help writers and editors get their writing clean and professional. No degree is required, and there are plenty of opportunities to freelance from home. Proofread anywhere is an online course that offers a free introductory proofreading workshop to find out if you have the skills to become a proofreader. The good news is that these workshops are on-demand, so register now for free.

Income and deductions for businesses

Cost deductions will lower your effective tax rate. Since that would be detrimental, you don’t want to take on excess expenses. Business owners can subtract things like car payments, cell phone expenses, web use, travel, meals and more. Below is an example of how a company owner can significantly decrease their taxable income. Related: How to pay little or no taxes for the rest of your life.

Many Americans, from high school and college students to senior citizens, make additional earnings through freelance writing. Composing blog site posts if you have a flair for words and web copy is an easy and fun way to supplement your full-time income. If you want to become a freelance writer, follow these steps:

Create a home-based business. First things first: you’ll need a professional set-up to help you with acquisitions and writing, and not get in the way. If you don’t currently have one, set up a home office – from a guest room to the corner of your living room – with a comfortable chair, a spacious desk, adequate lighting and storage space for papers. Buy a reliable laptop with a serious word processor like Microsoft Word and video chat capabilities via Skype or a cloud-based phone system.

What should I name my online store?

If you love fashion and want to share your sense of style online, you can consider opening your own online fashion boutique. You don’t have to become a fashion designer either – you can curate items from other sellers in your own online store (using the dropshipping model we’ve already discussed). From dresses, shoes, swimwear, devices, and more, you can use one of the many product sourcing apps for Shopify to build your own fashion brand, design it in your own product pictures and social media posts, and construct an online following as an innovator.

An online store is much cheaper compared to brick-and-mortar stores, as there is no physical location to rent and maintain. You can reach a bigger audience by utilizing SEO practices and effective branding. Remember that 87% of shoppers begin their product research online.

It’s fantastic to connect with your consumers online, but in some cases, it’s great to see them in person too! Hosting an event can take many different forms. Maybe it’s a champagne and canapé soiree at your store to celebrate the launch of a new product line. Maybe it’s a Q&A session with a respected thought leader in your field that your customers would like to meet. In either case, this is an exciting way to meet your brand’s loyalists and have the opportunity to make a strong, positive impression.

What a home-based business is

The opinions expressed by business owners are their own. There are approximately 18 million home-based businesses in the United States. But about 60 per cent of them are putting the future of their businesses at risk – and most of them don’t even know it. Most of them don’t even know it. These home-based business owners do not have adequate insurance coverage for their businesses, according to Independent Insurance Agents of America Inc. (iiaa), a trade group based in Alexandria, Virginia.

Here’s a list of businesses that can make it big in 2020. From New York to San Francisco, home-based businesses to local businesses, you don’t necessarily need a bachelor’s degree to succeed. Just take a profitable idea, open a bank account, and watch the money roll in. All you need is good prior work experience, a solid, well-thought-out business plan, and a lot of focus and determination.

Small is beautiful. Slow and steady wins the race. Inch by inch, row by row, that’s how my garden grows. While this wisdom is fine for the common folk, it can be terribly frustrating for an ambitious home-based entrepreneur who wants to take his or her business to the next level of growth and success. Sure, a flourishing one or two-person service business without any stock, lease or employees can appear like an easy way to generate income initially, but when the phone is ringing off the hook and the customers keep coming, home business owners who fail to plan often become victims of their own success. Either they get burned out trying to manage whatever themselves or they invest so much money and time working with individuals to help them that their revenues go down the drain.

Type of business structure

Proper planning is critical when starting a new home construction business or any other business. Define the exact steps to start a home building business, set realistic goals, and decide on the time frame and resources you need to achieve your goals. A solid business plan should cover every aspect of running your construction business, from market research to financial projections to building permits. Determine your customers, the types of jobs you will bid on, how you will structure your business and how many employees you will need.

There are many types of insurance policies available for craft businesses. These include:

Ancillary Business Insurance: this policy attaches to your homeowners’ policy and covers structures or equipment within your home that you use for your business. It can be personalized to include liability coverage as well!

Entrepreneur Business Package Policy (BOP): This is a choice for small to mid-sized companies and offers home and liability protection in one efficient package

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digitalmarketingexpertus-blog · 7 years ago

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#smm #seo #ppc #sem #FB #ads #paid ads #digital media #social media #best social media marketing agency in san francisco #top social media marker in USA #Social Media marketer Canada #e-commerce manager #shopify expert #amazon expert #eBay expert #youtube expert #facebook ads master

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bhushan333 · 4 years ago

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Ecommerce

Ecommerce has evolved in many ways since its start, and it’s changing the way we live, shop and do business. Let’s dive into the history and the future of ecommerce.

7 Retail Strategies to Overcome a Growth Plateau

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What is Ecommerce?

Ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. It encompasses a wide variety of data, systems, and tools for online buyers and sellers, including mobile shopping and online payment encryption.

Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct online marketing and sales activities and to oversee logistics and fulfillment.

I'm ready to start building or already have my own ecommerce store.

TRY BIGCOMMERCE

I have questions and would like guidance from an ecommerce expert.

TALK TO SALES

To fully understand ecommerce, let’s take a look at its history, growth and impact on the business world. We will also discuss some advantages and disadvantages to ecommerce, plus predictions for the future.

Types of Ecommerce

Generally, there are six main models of ecommerce that businesses can be categorized into:

B2C.

B2B.

C2C.

C2B.

B2A.

C2A.

Let’s review each type of electronic commerce in a bit more detail.

1. Business-to-Consumer (B2C).

B2C ecommerce encompasses transactions made between a business and a consumer. B2C is one of the most popular sales models in the ecommerce context. For example, when you buy shoes from an online shoe retailer, it’s a business-to-consumer transaction.

2. Business-to-Business (B2B).

Unlike B2C, B2B ecommerce encompasses sales made between businesses, such as a manufacturer and a wholesaler or retailer. B2B is not consumer-facing and happens only between businesses.

Business-to-business sales often focus on raw materials or products that are repackaged before being sold to customers.

3. Consumer-to-Consumer (C2C).

C2C is one of the earliest forms of ecommerce. Customer-to-customer relates to the sale of products or services between customers. This includes C2C selling relationships, such as those seen on eBay or Amazon.

4. Consumer-to-Business (C2B).

C2B reverses the traditional ecommerce model, meaning individual consumers make their products or services available for business buyers.

For example, the iStockPhoto business model in which stock photos are available online for purchase directly from different photographers.

5. Business-to-Administration (B2A).

B2A covers the transactions made between online businesses and administrations. An example would be the products and services related to legal documents, social security, etc.

6. Consumer-to-Administration (C2A).

C2A is similar to B2A, but consumers sell online products or services to an administration. C2A might include online consulting for education, online tax preparation, etc.

B2A and C2A are focused on increased efficiency within the government via the support of information technology.

History of Ecommerce

Ecommerce was introduced about 40 years ago in its earliest form.

Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, added security with payment gateways, and widespread consumer and business adoption.

Ecommerce Timeline

1969: CompuServe is founded.

Founded by electrical engineering students Dr. John R. Goltz and Jeffrey Wilkins, early CompuServe technology was built utilizing a dial-up connection.

In the 1980s, CompuServe introduced some of the earliest forms of email and internet connectivity to the public and dominated the ecommerce landscape through the mid-1990s.

1979: Michael Aldrich invents electronic shopping.

English inventor Michael Aldrich introduced electronic shopping by connecting a modified TV to a transaction-processing computer via telephone line.

This made it possible for closed information systems to be opened and shared by outside parties for secure data transmission — and the technology became the foundation for modern ecommerce.

1982: Boston Computer Exchange launches.

When Boston Computer Exchange launched, it was the world’s first ecommerce company.

Its primary function was to serve as an online market for people interested in selling their used computers.

1992: Book Stacks Unlimited launches as first online book marketplace.

Charles M. Stack introduced Book Stacks Unlimited as an online bookstore. Originally, the company used the dial-up bulletin board format. However, in 1994 the site switched to the internet and operated from the Books.com domain.

1994: Netscape Navigator launches as a web browser.

Marc Andreessen and Jim Clark co-created Netscape Navigator as a web browsing tool. During the 1990s, Netscape Navigator became the primary web browser on the Windows platform, before the rise of modern giants like Google.

1995: Amazon launch.

Jeff Bezos introduced Amazon primarily as an ecommerce platform for books.

1998: PayPal launches as an ecommerce payment system.

Originally introduced as Confinity by founders Max Levhin, Peter Thiel, Like Nosek and Ken Howery, PayPal made its appearance on the ecommerce stage as a money transfer tool.

By 2000, it would merge with Elon Musk’s online banking company and begin its rise to fame and popularity.

1999: Alibaba launches.

Alibaba Online launched as an online marketplace with more than $25 million in funding. By 2001, the company was profitable. It went on to turn into a major B2B, C2C, and B2C platform that’s widely used today.

2000: Google introduces Google AdWords as an online advertising tool.

Google Adwords was introduced as a way for ecommerce businesses to advertise to people using Google search.

With the help of short-text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. PPC advertising efforts are separate from search engine optimization (SEO).

2004: Shopify launches.

After trying to open an online snowboarding equipment shop, Tobias Lütke and Scott Lake launched Shopify. It’s an ecommerce platform for online stores and point-of-sale systems.

2005: Amazon introduces Amazon Prime membership.

Amazon launched Amazon Prime as a way for customers to get free two-day shipping for a flat annual fee.

The membership also came to include other perks like discounted one-day shipping and access to streaming services like Amazon Video and members-only events like “Prime Day.”

This strategic move helped boost customer loyalty and incentivize repeat purchases. Today, free shipping and speed of delivery are the most common requests from online consumers.

2005: Etsy launches.

Etsy launched, allowing crafters and smaller sellers to sell products (including digital products) through an online marketplace. This brought the makers community online — expanding their reach to a 24/7 buying audience.

2009: BigCommerce launches.

Eddie Machaalani and Mitchell Harper co-founded BigCommerce as a 100% bootstrapped ecommerce storefront platform.

Since 2009, more than $25 billion merchant sales have been processed through the platform, and the company now has headquarters in Austin, San Francisco and Sydney.

2011: Google Wallet introduced as a digital payment method.

Google Walletwas introduced as a peer-to-peer payment service that enabled individuals to send and receive money from a mobile device or desktop computer.

By linking the digital wallet to a debit card or bank account, users can pay for products or services via these devices.

Today, Google Wallet has joined with Android Pay for what is now known as Google Pay.

2011: Facebook rolls out sponsored stories as a form of early advertising.

Facebook’s early advertising opportunities were offered to Business Page owners via sponsored stories. With these paid campaigns, ecommerce businesses could reach specific audiences and get in the news feeds of different target audiences.

2011: Stripe launches.

Stripe is a payment processing company built originally for developers. It was founded by John and Patrick Collison.

2014: Apple Pay introduced as a mobile payment method.

As online shoppers began using their mobile devices more frequently, Apple introduced Apple Pay, which allowed users to pay for products or services with an Apple device.

2014: Jet.com launches.

Jet.com was founded by entrepreneur Marc Lore (who sold his previous company, Diapers.com, to Amazon.com) along with Mike Hanrahan and Nate Faust.

The company competes with Costco and Sam’s Club, catering to folks looking for the lowest possible pricing for longer shipping times and bulk ordering.

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techinvento · 5 years ago

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businesstechcontent · 4 years ago

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Grow Your Business With The Best Woocommerce Developer In Sacramento.

WooCommerce is a Wordpress open-source platform that offers the customers with easy to use features to grow your number of customers. Many online brands are using it to grow their business. You can also do the same and increase your customer count. For that, you have to hire a WooCommerce developer in Sacramento.

WooCommerce is one of the most commonly used online website development company for Wordpress websites. There are many reasons for its popularity. Some of the reasons that can even be a solution for your brand are as follows:

Free of Cost: The best thing about WooCommerce is that it is free. The toolkit that is provided with WooCommerce development is absolutely free. With a WooCommerce developer in Sacramento, you can build an online store at minimal expense.

Familiar: WooCommerce development is supporting billions of business every day. If you are familiar with Wordpress, you will be able to this platform and build your online store. It is always better to get the professional help from the WooCommerce developer in Sacramento.

Professional Website: WooCommerce development is really good at making your website look professional, even if it is free. The platform has many features like comprehensive order tracking and customer engagement tools, which is helpful for the customers to track their orders and get proper updates about their delivery.

Easy Analysis: With a WooCommerce developer in Sacramento, you will keep a record of all the business proceedings. They might be things like sales by date, separate consumer figures and overall sales and the average order sums, etc. Analyzing tools like Google Analytics, Kissmetrics Heatmaps, Sumome Content Analysis, etc will be used to analyze the business proceedings.

Effective SEO: As you already may know WooCommerce development comes with clean code, it helps in the business enhance SEO rankings. A Woocommerce developer in Sacramento can use all the features to generate more traffic on your website.

#SEO #generate more traffic #SEO rankings #enhance SEO ranking #website #woocommerce #woocommerce developer #woocommerce developer in Sacramento #woocommerce expert in San Francisco #online brands #e-commerce #E-Commerce Development #search engine page results #SEO Strategies #shopify seo in San Francisco #digital marketing #marketing #seo company los angeles

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jimmyjohnsmnm · 4 years ago

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The 6 Best Ecommerce Marketing Companies of 2020

Ecommerce is still growing.

Statista says worldwide ecommerce sales will grow from 4.2 trillion in 2020 to 6.5 trillion by 2023. The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change.

Your ecommerce business will need help.

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success.

Here’s a list of the best ecommerce marketing companies.

1. NP Digital – Best for Maximizing ROI

NP Digital is my e-commerce marketing company. I’ve built several successful companies, including KISSmetrics, Crazy Egg, Hello Bar, and several other agencies. I’ve helped large companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands.

One thing that sets NP Digital apart from other agencies is our focus.

Every improvement we make needs to lead to revenue in some way. If we’re optimizing images, rewriting copy, or redesigning graphics, it needs to lead to revenue. Our focus on revenue changes how we approach problems; it forces us to analyze the profitability of each decision. If it doesn’t work financially, we generally try to avoid it.

NP Digital’s client list includes:

Facebook

Viacom

Google

eBay

NBC

Thomson Reuters foundation

TechCrunch

Cheezburger

American Greetings

2. Upgrow – Best for Strategic Planning

Upgrow is an e-commerce marketing agency based in San Francisco.

They follow a specific e-commerce marketing process that focuses on brand discovery, creating a strategic plan, tracking and reporting set up, and ongoing optimization. They’re one of the few e-commerce agencies that provide complete A-to-Z coverage and optimization. They can design, create, optimize, and promote your e-commerce business.

Upgrow is data and process-driven; as a result, the average client experiences a 259 percent ROI.

Think of their agency as an expert generalist. They’re comfortable working with e-commerce clients regardless of their industry, whether they’re selling $1 pencils or $5,000 vacation packages.

They have approximately 33 clients, manage a client budget of 6.1 million, and they’ve generated more than 125,000 conversions for their clients.

Upgrow’s client list includes:

Talkdesk

memSQL

Nurx

Impact Fund

Cloud Logistics

Platform9

Miss Jones Baking Co.

Seal

Stessa

Juris.co

Knowable Magazine

3. Inflow – Best for Ecommerce Specialist

Inflow is an award-winning e-commerce agency based in Denver.

While other agencies provide A-to-Z support covering design, optimization, and promotion, Inflow focuses exclusively on the marketing and advertising side. They offer SEO, PPC, paid social, and CRO services. If you’re looking for an agency to provide you with marketing and advertising support, but you can handle the design and creative services on your own, Inflow may be a fit.

Here’s one thing that sets Inflow apart.

Inflow doesn’t have account managers. Clients work directly with industry veterans on their campaigns. These experts have a significant amount of experience in their chosen specialty, whether that’s search engine optimization, paid advertising, or conversion optimization.

They prioritize search engine optimization, conversion optimization, and pay per click management in that order. That’s an important detail to keep in mind if you prefer one channel over another.

Inflow’s client list includes:

Amazon

Overstock

Moving.com

Vince

Mountain House

Gaia

Colorado State University

Aviator Gear

Tilebar

4. Single Grain – Best for a Custom Marketing Plan

In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. Using his marketing expertise and growth mentality, Eric rebuilt Single Grain, turning it into the digital marketing powerhouse it is today.

Single Grain focuses on rapid growth.

When it comes to ecommerce marketing, many e-commerce marketing companies rely on an assembly line approach. They apply the same strategies and tactics they’ve used with other clients; they repeat the same procedure until it’s overused.

Single Grain creates a unique digital marketing campaign for each of their clients. They analyze their client’s circumstances, creating custom strategies on a case-by-case basis. This sounds obvious, but it’s also the strategy that enables Single Grain to grow its client businesses at such a fast pace.

Single Grain’s client list includes:

Cafepress

Fujitsu

KitchenAid

Random House

Nordstrom Rack

Airbnb

Alexa

Amazon

Uber

TurboTax

5. 1Digital – Best for Bigcommerce Customization

1Digital is a full-service agency focusing exclusively on e-commerce optimization and marketing.

While other agencies focus on a specific e-commerce platform, 1Digital works with a variety of mainstream platforms, including Shopify, Magento, Volusion, Woo Commerce, and others. They’re known for their work with BigCommerce and Shopify.

Their focus on e-commerce includes design and development, SEO, and CRO. They’re not as heavily invested in paid advertising, so that’s something to consider if you’re looking for an agency with significant advertising expertise.

1Digital’s client list includes:

MiR Tactical

Oakwood Veneer Company

VitaRx

Everything for Offices

Mac Me an Offer

Maca

Kids N Cribs

Atlantic Cigar

Genius Ecommerce

6. Avex – Best for Shopify Plus

Avex is a boutique creative e-commerce agency based in New York City. Their agency focuses exclusively on e-commerce. They design, build and optimize e-commerce websites for beauty, luxury, lifestyle, and fashion companies. As Shopify Plus Partners, they’re focused primarily on optimizing and marketing Shopify websites.

As an agency, they’re heavily focused on the creative and design side of marketing. They provide their clients with additional support in the form of conversion rate optimization, usability testing, split testing, marketing, and consulting.

They’re a small 20+ person team that’s focused on serving a specific group of clients in particular niches. This is a good fit for clients who specialize as well — fashion, luxury, or beauty companies are an obvious fit. They may also be a good fit for e-commerce companies with a broad product offering, as long as they’re comfortable with the specialization that Avex offers.

Avex client list includes:

O’Neill

Simmons Bedding

Wolf & Shepherd

Hugo Boss

Kith

Marchesa

TomboyX

Haus

Starter

Pony Sneakers

Packer

Coffee for Less

4 Characteristics That Make a Great Ecommerce Marketing Company

E-commerce companies are facing more competition than they’ve ever met before. Great ecommerce marketing companies have the following characteristics.

1. In-depth knowledge of your business

E-commerce businesses aren’t created equal. Every industry has its own set of expectations; it’s own culture, unique jargon, and unique problems. Your agency should have an in-depth knowledge of your customers, your business, and the industry as a whole.

If your e-commerce business focuses on health and wellness, or fashion, you’ll want to work with an agency that has significant experience in that space. The more technical or specialized your industry, the more important it is to have subject matter experts who understand your customers, business, and the industry well.

This is important because this knowledge gives your agency the know-how they need to promote your business effectively. They’ll have a clear idea of the images that work best for your company, the words they should use, and the promotions your customers will respond to.

2. Obsessive customer focus

Your e-commerce customers are the priority. Your agency should focus on helping you serve your customers. They should work to get to know your customers as well as you do. This isn’t just an understanding of the things your customers want and need. It’s an understanding of the way you work with your customers.

Zappos focuses on customer service. Apple focuses on quality. Walmart focuses on low prices. A great agency understands your business and your focus, so they’re able to create offers, content, or ads that appeal to your audience. This is important because it means you can create marketing you know will work. By understanding your customers, and your business, your agency has the knowledge they need to generate the results you need. It’s also helpful because it helps you manage the financials on your end.

If your agency understands your breakeven cost, and they know what your margins are, they’ll avoid creating ads with offers that put them in the negative. For example, if margins are tight, discounts should be out. Instead of creating discounts on the front end to win customers, your agency can make low price guarantees and warranties to win customers over.

3. Sales and revenue-focused

Your agency should focus on generating leads, sales, and revenue. Everything your agency does should be oriented around you closing the sale and enticing customers to buy. If your agency wants to focus on brand building with no long term plan to generate revenue, they’re probably not a good fit.

Your agency should help you find ways to reduce expenses, particularly those due to shipping or returns. They should work to consistently lower advertising costs while increasing your return on ad spend. This sounds like it’s pretty obvious advice, but you’d be surprised at the number of agencies that ignore this.

4. Your agency should understand your metrics and KPIs

There are lots of ecommerce metrics you can track, but it’s probably not a good idea to try and track them all. A better idea would be to identify the most important metrics you need to maintain and grow your business, then build on the metrics you need, on an as-needed basis.

Your agency should focus their attention on your:

Website traffic rates: You’ll want to identify several details with your traffic: The traffic sources that make you money, sources that cost you money, and the sources that lead to increased conversion rates over time. If you have a steady supply of good traffic from interested customers, you’ll have the demand you need to sell more products. If your agency’s CRO protocols are consistent, you should be able to increase revenue whenever you increase your traffic.

Sales conversion rates: You’re probably already familiar with this, but for those who aren’t, your conversion rate is sales divided by users times 100 percent. The average ecommerce conversion rate is 2 to 4.9 percent in the United States. Your agency, with consistent testing, should be able to increase your conversion rates year-over-year. Your agency should also be tracking both micro and macro conversion rates.

Average order values: This tracks the dollar amount spent by your customers each time an order is placed on your website. Your agency should be able to provide you with concrete steps you can take to increase your average order values (and customer lifetime values) over time.

Email opt-in rates: According to Campaign Monitor, email produces an ROI of $42 for every $1 spent. Building an email list means you’re less dependent on paid media to grow. Your agency should be able to help you build your email list. The more reliant you are on earned media (i.e., email), the more stable your cash flow and revenue.

Refund and Return rates: A good agency will help you find the hidden problems behind your refunds and returns. They should be able to use non-traditional sources like online reviews and competitor research as well as traditional sources like customer feedback to help you reduce your refund and return rates.

Ecommerce churn rate: Churn measures customer attrition; this is a problem for ecommerce. How do you measure churn rates if your customer never cancels? Your agency should be able to use metrics like repeat purchase rate or time between orders to calculate your churn rate and provide you with a plan to reduce churn in the future.

The ecommerce marketing company you choose should have these characteristics. They should be able to provide you with the information you need to grow your business.

What To Expect From a Great E-Commerce Marketing Company

Before you hire an agency, you’ll want to make sure you’re prepared for their help. You should expect your budget to mirror the kind of attention, value, and support you receive. Big budgets = lots of attention and support.

A clear track record: Your agency should be able to provide you with samples, references, case studies, and reviews showing their performance. If you found your agency through marketing, it’s a good indication that they know how to market your business. If you are introduced through partnerships or referrals, the same concept applies.

Clarity on their expertise: Your agency should be able to explain their strengths and weaknesses candidly without any weasel words, generalities, or weird marketing speak. They should be able to provide you with clear samples showing that they have the expertise and experience needed to sell your products well.

A clear timeline: Your agency should be able to provide you with a clear timeline showing you how to approach her campaign, how long everything will take to implement, and when they anticipate you’ll begin seeing results.

Questions about your capacity: Your agency may have questions about who handles what — which tasks will be handled by the agency and which jobs will be handled in-house (by you). Set clear boundaries and expectations ahead of time, so there’s no confusion in the middle of your marketing campaigns.

A list of their credentials: Is your agency a Google Premier Partner or Facebook Pro Partner? Are they HubSpot certified? You want to get a list of the credentials they have. This will verify their experience and expertise in several areas.

Their process, policies, and procedures: You’ll want to see how your agency plans on approaching your campaign or project. They should be able to breakdown their approach to marketing your business, how they’ll approach your campaign, and their internal dos and don’ts as it applies to your business.

Communication guidelines: When and how will their team communicate with you (e.g., Slack, Skype, Trello, or email, etc.)? Who will be your point-of-contact? Are you free to call your point of contact whenever you need help, or is there a specific time they’re available? Is support included (it should be).

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency.

Conclusion

Ecommerce sales will continue to grow. This growth means more competition for ecommerce businesses. Today, ecommerce businesses are struggling to get customers. Your ecommerce business will need help. Choosing the right ecommerce marketing company can be the difference between failure and success. Choose the right company, and your growth skyrockets. Choose the wrong company, and your business takes a giant step backward. Use this list to identify the pros and cons of the ecommerce company you hire. Invest with the right company, and your business will grow faster than you expect.

The post The 6 Best Ecommerce Marketing Companies of 2020 appeared first on Neil Patel.

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jjpocketbook · 4 years ago

Text

The 6 Best Ecommerce Marketing Companies of 2020

Ecommerce is still growing.

Your ecommerce business will need help.

Here’s a list of the best ecommerce marketing companies.

1. NP Digital – Best for Maximizing ROI

One thing that sets NP Digital apart from other agencies is our focus.

NP Digital’s client list includes:

Facebook

Viacom

Google

eBay

NBC

Thomson Reuters foundation

TechCrunch

Cheezburger

American Greetings

2. Upgrow – Best for Strategic Planning

Upgrow is an e-commerce marketing agency based in San Francisco.

Upgrow is data and process-driven; as a result, the average client experiences a 259 percent ROI.

Think of their agency as an expert generalist. They’re comfortable working with e-commerce clients regardless of their industry, whether they’re selling $1 pencils or $5,000 vacation packages.

They have approximately 33 clients, manage a client budget of 6.1 million, and they’ve generated more than 125,000 conversions for their clients.

Upgrow’s client list includes:

Talkdesk

memSQL

Nurx

Impact Fund

Cloud Logistics

Platform9

Miss Jones Baking Co.

Seal

Stessa

Juris.co

Knowable Magazine

3. Inflow – Best for Ecommerce Specialist

Inflow is an award-winning e-commerce agency based in Denver.

Here’s one thing that sets Inflow apart.

They prioritize search engine optimization, conversion optimization, and pay per click management in that order. That’s an important detail to keep in mind if you prefer one channel over another.

Inflow’s client list includes:

Amazon

Overstock

Moving.com

Vince

Mountain House

Gaia

Colorado State University

Aviator Gear

Tilebar

4. Single Grain – Best for a Custom Marketing Plan

Single Grain focuses on rapid growth.

Single Grain’s client list includes:

Cafepress

Fujitsu

KitchenAid

Random House

Nordstrom Rack

Airbnb

Alexa

Amazon

Uber

TurboTax

5. 1Digital – Best for Bigcommerce Customization

1Digital is a full-service agency focusing exclusively on e-commerce optimization and marketing.

1Digital’s client list includes:

MiR Tactical

Oakwood Veneer Company

VitaRx

Everything for Offices

Mac Me an Offer

Maca

Kids N Cribs

Atlantic Cigar

Genius Ecommerce

6. Avex – Best for Shopify Plus

Avex client list includes:

O’Neill

Simmons Bedding

Wolf & Shepherd

Hugo Boss

Kith

Marchesa

TomboyX

Haus

Starter

Pony Sneakers

Packer

Coffee for Less

4 Characteristics That Make a Great Ecommerce Marketing Company

E-commerce companies are facing more competition than they’ve ever met before. Great ecommerce marketing companies have the following characteristics.

1. In-depth knowledge of your business

2. Obsessive customer focus

This is important because it means you can create marketing you know will work. By understanding your customers, and your business, your agency has the knowledge they need to generate the results you need. It’s also helpful because it helps you manage the financials on your end.

3. Sales and revenue-focused

4. Your agency should understand your metrics and KPIs

Your agency should focus their attention on your:

The ecommerce marketing company you choose should have these characteristics. They should be able to provide you with the information you need to grow your business.

What To Expect From a Great E-Commerce Marketing Company

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency.

Conclusion

Choosing the right ecommerce marketing company can be the difference between failure and success. Choose the right company, and your growth skyrockets. Choose the wrong company, and your business takes a giant step backward.

Use this list to identify the pros and cons of the ecommerce company you hire. Invest with the right company, and your business will grow faster than you expect.

The post The 6 Best Ecommerce Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/ecommerce-marketing-companies/ via https://neilpatel.com

The original post, The 6 Best Ecommerce Marketing Companies of 2020, has been shared from https://imtrainingparadise.wordpress.com/2020/10/06/the-6-best-ecommerce-marketing-companies-of-2020/ via https://imtrainingparadise.wordpress.com

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remelitalia · 4 years ago

Text

The 6 Best Ecommerce Marketing Companies of 2020

Ecommerce is still growing.

Your ecommerce business will need help.

Here’s a list of the best ecommerce marketing companies.

1. NP Digital – Best for Maximizing ROI

One thing that sets NP Digital apart from other agencies is our focus.

NP Digital’s client list includes:

Facebook

Viacom

Google

eBay

NBC

Thomson Reuters foundation

TechCrunch

Cheezburger

American Greetings

2. Upgrow – Best for Strategic Planning

Upgrow is an e-commerce marketing agency based in San Francisco.

Upgrow is data and process-driven; as a result, the average client experiences a 259 percent ROI.

Think of their agency as an expert generalist. They’re comfortable working with e-commerce clients regardless of their industry, whether they’re selling $1 pencils or $5,000 vacation packages.

They have approximately 33 clients, manage a client budget of 6.1 million, and they’ve generated more than 125,000 conversions for their clients.

Upgrow’s client list includes:

Talkdesk

memSQL

Nurx

Impact Fund

Cloud Logistics

Platform9

Miss Jones Baking Co.

Seal

Stessa

Juris.co

Knowable Magazine

3. Inflow – Best for Ecommerce Specialist

Inflow is an award-winning e-commerce agency based in Denver.

Here’s one thing that sets Inflow apart.

They prioritize search engine optimization, conversion optimization, and pay per click management in that order. That’s an important detail to keep in mind if you prefer one channel over another.

Inflow’s client list includes:

Amazon

Overstock

Moving.com

Vince

Mountain House

Gaia

Colorado State University

Aviator Gear

Tilebar

4. Single Grain – Best for a Custom Marketing Plan

Single Grain focuses on rapid growth.

Single Grain’s client list includes:

Cafepress

Fujitsu

KitchenAid

Random House

Nordstrom Rack

Airbnb

Alexa

Amazon

Uber

TurboTax

5. 1Digital – Best for Bigcommerce Customization

1Digital is a full-service agency focusing exclusively on e-commerce optimization and marketing.

1Digital’s client list includes:

MiR Tactical

Oakwood Veneer Company

VitaRx

Everything for Offices

Mac Me an Offer

Maca

Kids N Cribs

Atlantic Cigar

Genius Ecommerce

6. Avex – Best for Shopify Plus

Avex client list includes:

O’Neill

Simmons Bedding

Wolf & Shepherd

Hugo Boss

Kith

Marchesa

TomboyX

Haus

Starter

Pony Sneakers

Packer

Coffee for Less

4 Characteristics That Make a Great Ecommerce Marketing Company

E-commerce companies are facing more competition than they’ve ever met before. Great ecommerce marketing companies have the following characteristics.

1. In-depth knowledge of your business

2. Obsessive customer focus

3. Sales and revenue-focused

4. Your agency should understand your metrics and KPIs

Your agency should focus their attention on your:

The ecommerce marketing company you choose should have these characteristics. They should be able to provide you with the information you need to grow your business.

What To Expect From a Great E-Commerce Marketing Company

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency.

Conclusion

The post The 6 Best Ecommerce Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/ecommerce-marketing-companies/ via https://neilpatel.com

See the original post, The 6 Best Ecommerce Marketing Companies of 2020 that is shared from https://imtrainingparadise.weebly.com/home/the-6-best-ecommerce-marketing-companies-of-2020 via https://imtrainingparadise.weebly.com/home

#IM TRAINING PARADISE - Home

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reviewandbonuss · 4 years ago

Text

The 6 Best Ecommerce Marketing Companies of 2020

Ecommerce is still growing.

Your ecommerce business will need help.

Here’s a list of the best ecommerce marketing companies.

1. NP Digital – Best for Maximizing ROI

One thing that sets NP Digital apart from other agencies is our focus.

NP Digital’s client list includes:

Facebook

Viacom

Google

eBay

NBC

Thomson Reuters foundation

TechCrunch

Cheezburger

American Greetings

2. Upgrow – Best for Strategic Planning

Upgrow is an e-commerce marketing agency based in San Francisco.

Upgrow is data and process-driven; as a result, the average client experiences a 259 percent ROI.

Think of their agency as an expert generalist. They’re comfortable working with e-commerce clients regardless of their industry, whether they’re selling $1 pencils or $5,000 vacation packages.

They have approximately 33 clients, manage a client budget of 6.1 million, and they’ve generated more than 125,000 conversions for their clients.

Upgrow’s client list includes:

Talkdesk

memSQL

Nurx

Impact Fund

Cloud Logistics

Platform9

Miss Jones Baking Co.

Seal

Stessa

Juris.co

Knowable Magazine

3. Inflow – Best for Ecommerce Specialist

Inflow is an award-winning e-commerce agency based in Denver.

Here’s one thing that sets Inflow apart.

They prioritize search engine optimization, conversion optimization, and pay per click management in that order. That’s an important detail to keep in mind if you prefer one channel over another.

Inflow’s client list includes:

Amazon

Overstock

Moving.com

Vince

Mountain House

Gaia

Colorado State University

Aviator Gear

Tilebar

4. Single Grain – Best for a Custom Marketing Plan

Single Grain focuses on rapid growth.

Single Grain’s client list includes:

Cafepress

Fujitsu

KitchenAid

Random House

Nordstrom Rack

Airbnb

Alexa

Amazon

Uber

TurboTax

5. 1Digital – Best for Bigcommerce Customization

1Digital is a full-service agency focusing exclusively on e-commerce optimization and marketing.

1Digital’s client list includes:

MiR Tactical

Oakwood Veneer Company

VitaRx

Everything for Offices

Mac Me an Offer

Maca

Kids N Cribs

Atlantic Cigar

Genius Ecommerce

6. Avex – Best for Shopify Plus

Avex client list includes:

O’Neill

Simmons Bedding

Wolf & Shepherd

Hugo Boss

Kith

Marchesa

TomboyX

Haus

Starter

Pony Sneakers

Packer

Coffee for Less

4 Characteristics That Make a Great Ecommerce Marketing Company

E-commerce companies are facing more competition than they’ve ever met before. Great ecommerce marketing companies have the following characteristics.

1. In-depth knowledge of your business

2. Obsessive customer focus

3. Sales and revenue-focused

4. Your agency should understand your metrics and KPIs

Your agency should focus their attention on your:

The ecommerce marketing company you choose should have these characteristics. They should be able to provide you with the information you need to grow your business.

What To Expect From a Great E-Commerce Marketing Company

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency.

Conclusion

The post The 6 Best Ecommerce Marketing Companies of 2020 appeared first on Neil Patel.

0 notes

nicksmith9837 · 5 years ago

Text

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brittanyinterviews · 5 years ago

Text

Alex Couch, Product Designer

This interview was originally published in The Career Strategist series on the Hired blog on October 10, 2018.

---

This is the second installment of a three-part interview series with some of the designers we have at Hired. We’ve previously discussed user experience design with Kelly Gagnon, a UX Design Lead here. Next, we’ll learn from Alex Couch, a Senior Product Designer, about his experience in the world of design, his work as a product designer, and his time at Hired.

Brittany: Can you tell us a bit about yourself?

Alex: I’m a married dude in San Francisco who has a dog and a pretty cool job. Not bad!

Brittany: How did you get into design?

Alex: Mine’s been a long and winding road, from being a media buyer at an ad agency down to product design and development. The way I think of it, I started at the top of the classic “Marketing Funnel” and kept hopping projects until I’d slid all the way down.

Brittany: What kind of work are you responsible for at Hired?

Alex: I’m more of a “growth designer” working on our Acquisition team. That means I’m working more on our public websites – things like landing pages, first-time flows, SEO efforts, all that. I also lead our early design system efforts that kicked off again this year.

Brittany: Can you elaborate on what these “early design system efforts” are? What does this entail?

Alex: Well… it’s complicated. But basically we’re building the foundations to make our design system as robust as other known design systems like Shopify’s Polaris and WeWork’s Plasma. There’s a long road ahead of us, but in the short-term it’s a lot product inventory and definition: what fonts, colors, containers, and inputs do we use? What’s the consolidated set we want to settle on? What are the rules and theories behind our interfaces? It’s exciting (if often humbling) work.

Brittany: Can you describe your day-to-day as a product designer?

Alex: I like to get a good mix of “headphones time,” (when I’m heads-down working on designs, specs, and other deliverables), and face-to-face time (meetings and chats). Something like 60 / 40. You can’t get all the information and ideas you need by sitting at your desk all day; but at the same time, I feel like you need some quiet isolation to really work through ideas and builds.

Brittany: Can you elaborate on what your heads-down time looks like? For instance, what kind of tools and resources are you using when working on designs?

Alex: Well, technically “heads down” is often “head looking at a computer screen,” so you got me there. My workflow goes from paper sketches, to design exploration in Sketch, to feedback-gathering in InVision, and finally to refinement and specifications (also in Sketch). And if it’s very pixel-oriented work, I’ll often spend some time with static CSS documents, too, to dial in just the right styles.

Brittany: How do you approach product design at Hired? In your experience, does it range greatly from company-to-company?

Alex: Yes, every organization I’ve been in (from in-house to agency work) has been really different in how they position design. Design at Hired is purpose-driven and outcome-oriented: what problem are we trying to solve, and how will we know if we’ve fixed it? On my team, we try to be efficient with our time, so we’re constantly testing to figure out what works (and what doesn’t) so we know how to budget our efforts.

Brittany: In your opinion, can you describe the work of a great product designer? What contributions do they make to the overall product?

Alex: Hmmm, well product design is such a broad role – from user interviews to code, at its broadest definition – that I guess a great product designer is one that can be flexible in how they fit in a team to make a product better. Really, making “great designs” doesn’t help the user if it doesn’t see the light of day; but if the designer can work through the constraints and challenges that they face day to day, they’re more likely to improve users’ experiences.

Brittany: Do you have a personal design, or specifically product design, philosophy you live by or guidelines you follow?

Alex: Sure: be empathetic, open-minded, and think big… Most modern product designers would probably subscribe to that, but you should also be pragmatic and realistic. So much of design is about working within limitations. If I want to solve a problem with solution X, could I pretty much solve the same issue in half the time with solution Y? Then let’s do Y! Remember, all of the time, effort, and engineering resources you spend on a given problem is less time you’ll spend coming up with other ways to improve your users’ lives.

Brittany: Where do you find inspiration for your work in product design?

Alex: I’ve got a few newsletters and things I read up on, especially UX Design Weekly, Muzli, and tons of stuff on Medium. There are also specific companies I consider inspirations – like MailChimp, Stripe, Framer, and Google’s Material Design – that practice sensible and thoughtful product design.

Brittany: What areas of product design are often overlooked?

Alex: I’ve been saying it for years: design needs to get better at analytics. Modern UX designers love some good ol’ fashioned qualitative research – interviews, card sorting, usability studies, etc. – but quantitative data can tell you a lot about your user types and behaviors. Too bad you don’t see many resources or tools dedicated to the practice.

Brittany: What can we expect to see in terms of product design from Hired in the future?

Alex: Well, in the short-term, I’m working to make our entire design system more universal, rational, and accessible: things like unified patterns, more readable fonts, more intuitive inputs. In the longer term, we’re helping bring more meaningful interactions to the highly-emotional space that is job-seeking and hiring.

#interview #Alex Couch #Product Designer #Product Design #tech #technology #SF #San Francisco

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topicprinter · 5 years ago

Link

Hey - Pat from StarterStory.com here with another interview.Today's interview is with Justin Clark of RomperJack, a brand that sells men's rompers and jumpsuits.Some stats:Product: Men's rompers and jumpsuits.Revenue/mo: $60,000Started: July 2017Location: Los AngelesFounders: 3Employees: 1Hello! Who are you and what business did you start?Hello, my name is Justin Clark, I’m 31 and I am the founder of RomperJack. RomperJack is a men’s apparel company that specifically sells men's rompers and jumpsuits. Our rompers are made from premium materials and designed to be perfectly fitted.RomperJack is a premium men’s brand that is predominately preferred by the LGBTQ community. Our customers tend to be bold, confident and unique. Our customers enjoy our floral patterns, tight fit, and whacky styling.Men's rompers are very unique and have not even been around for 2 years yet.For those who are unfamiliar with a mens romper; it’s a button up shirt sewn into shorts and a jumpsuit is a button up shirt sewn into pants, like a fashionable onesie. Check out the pictures below….imageRomper/Jumpsuit….What's your backstory and how did you come up with the idea?Actually, it’s kind of a cool backstory...In late 2015, I was just about to go to Medical School and shortly before, I came up with an app idea called Whiz Tutor. Whiz Tutor is similar to Uber however, is designed to help parents and students find local, on-demand tutors in their area.Long story short, I raised capital, launched the platform, went through an accelerator program, raised more capital, and began to scale. I ended up choosing to remain in the entrepreneur world and haven’t looked back. This early startup ultimately gave me the skills and provided me with the team that would later open the door to RomperJack. Whiz Tutor to this date is still our main focus and is continuing to prosper and grow everyday.As Whiz Tutor was growing and becoming more and more popular, we never really thought about how slow it would be during the summertime as an Ed-tech startup. Well, let’s just say you can hear crickets in our office during summertime because Tutoring is not cool and hip especially when school is on break. Summer time is Whiz Tutor’s slow period so this gives us time to play around with other possible business opportunities.In May 2017 just after finals ended (Just after our busiest time for whiz tutor), I came across a Kickstarter campaign called Romphim; it was a couple of guys trying to launch the men's romper. They essentially wanted to raise $10,000 to get their project going, but by day 3 they already raised $330,000! I was blown away!! The first thing that popped in my head was product-market fit. They had this instant explosive traction and they didn’t have a single competitor.So I gave them a competitor, MEEEE 😎. I remember that day calling a couple of friends and quickly asking them for some funding that would be used to help design the rompers and buy inventory. After about a minute of me pitching them, they all happily agreed. Also, My other Whiz Tutor Co-founders all agreed to help as well.That was the day the idea was born.imageTake us through the process of designing, prototyping, and manufacturing your first product.When we first saw the romper on Kickstarter, all we had to work with was a picture since no one was actually selling mens rompers at the time.So we took that picture, threw it into Photoshop, changed the color and gave the romper a more tapered and fitted look. We changed the fit and look of the romper because we were targeting the LGBTQ audience. This specific customers tends to like clothing more fitted. Once we were happy with the look that's when I reached out to different manufacturers on Alibaba.Before Romperjack, I did have some experience sourcing products on Alibaba. I’ve sourced many samples for other side projects that never really got going but that experience gave me a pretty good upper-hand.Usually, when you source products, you reach out to multiple manufacturers for samples, but since no one has ever made this product, we had to do this differently. I vividly remember this clothing manufacturer that I stumbled upon who was making women's’ rompers oversees.I decided to email them a picture of the romper and asked if they could make it. A man named Baloo (yes like The Jungle Book) responded to the email and started asking me all sorts of fashion/garment manufacturing questions. I had no idea what he was talking about. I knew absolutely nothing about fashion so I was completely lost.So, I just told him “Baloo I don’t know a single thing about fashion but I need to get a sample made, can you take this picture and pretend you were going to make a men’s romper sample for a 180lb, 6-foot man.”He emailed back and said “My friend, no problem. I make for you!” Two weeks later I had a sample. 😂The first sample we got was really, really bad. The material was really thin, the fit was way off and it felt cheaply made. However, we at least had something to work with. We measured the sample and then went shopping for better materials.imageThe picture above is of my brother wearing the first sample. This was actually the first picture taken of the product.I sent Baloo the material we were looking for and the new measurements. Within two weeks, we got the new samples and they were perfect! Baloo and I discussed MOQ (Minimum order quantity) pricing and once I was satisfied, I made a bulk order for 1 style with 4 different colors.The first order we purchased was for 1200 pieces 4 different styles.Describe the process of launching the business.At the time, none of us had any experience with fashion nor an inventory-related business, so we were like a chicken blindfolded running around when we launched.The first issue we had when creating our website was that we had no available product to take pictures of so we had to use our photoshop mock-ups to create the original site. The second issue was that we had no clear understanding of who our market was. No one had ever tried to sell a male romper before, so we had no idea who to even market to.Even though we had some things against us we did know how to create a business, market/advertise and how to create a well-designed website. For the website, we decided to use Shopify to power our e-commerce store and host our site. Shopify definitely has the best platform for merchants. To file our business LLC and to create a DBA, we used LEGALZOOM.We also filed for a trademark to protect the RomperJack name, to do this we used Trademarkia. To source the product and find credible manufacturers we used Alibaba.Once we finally finished building the site, we needed to run a live test to make sure everything was functioning correctly.. (keep in mind we had no product at this time, I believe the product was not supposed to arrive for about 35 more days). I published the website to test everything and 30 seconds after doing so, someone in San Francisco somehow found our brand new romper site and purchased a romper. NO JOKE!!! 30 seconds after launch, someone bought!!! We all freaked out, we didn’t even have anything to send him, lol. Long story short we had to email the customer to let him know what had happened and we promised him a free romper once we got our stock.The customer that bought the first romper gave us the idea to sell on pre-order because we knew that customers would still purchase pre-orders if no one else was selling rompers yet. So we officially launched the store on July 10, 2017 and on the first day, I remember we did about $1200 in sales. We were so stoked and have only continued to grow since then.Since launch, what has worked to attract and retain customers?Before Romperjack came to life, we were already running 2 online companies making us already extremely familiar with different online marketing tactics. However, we weren’t sure which ones would necessarily work better - which is where testing came in to play.When we first launched Romperjack, we had a huge advantage right off the bat which was having very very strong SEO, like page 1 spot #2 for our keywords. This was simply due to the fact that there were only 2 companies in the world at the time selling mens rompers - Us (Romperjack) and Romphim. Since this day, we have remained in the #2 spot.To build our initial traffic and to find an audience, we tested and utilized a ton of different marketing platforms… Facebook/Instagram, Snapchat, Pinterest, Ad roll (retargeting), Google Ad Words, Bing Ad Words, Reddit Ads, Outbrain, Influencer Marketing etc… Now, not all these platforms worked. In fact, some of them failed miserably.Over the past 2 years, we have simplified our marketing down to 4 keys things: I will break them down:Facebook and Instagram AdsWe use this platform to find new customers and to retarget current interested customers. Facebook ROAS is about 4.2X.In the beginning we casted a very wide net to find our target audience and as we got more and more sales we narrowed that audience down. Now we run lookalike campaigns based off our customer list.We also have a sales funnel setup to capture a customer at multiple stages. We run a ton of retargeting campaigns at different stages to finalize the sale.Google AdWordsWe use this platform for the mid-level funnel. People who find us through Google Ad Words by searching our key words means that they are seriously thinking about buying. We buy keywords like mens romper or male romper so when one puts that into google we pop up.AdRollThis does retargeting that is seen on 1000’s of websites. Retargeting is a way to show ads to customers that visited your site but did not purchase. It’s kind of like subliminal marketing, they see the ad and it reminds them, then later on they come to back to purchase. We have about a 12X ROAS with retargeting. This is super simple to setup, Adroll will even make the ad for you.The last thing we use is email marketing. We build email lists of interested customers by offering them something when they subscribe. These lists build over time and with the right campaign we can get these customers to convert quite well.All in all, Romperjack has about 45k visitors to its website every month. This number continues to grow and grow as more and more customers learn about our products and mission.How are you doing today and what does the future look like?Today, Romperjack is doing great! So far, we have been growing by an average of 60% month to month in 2019 and things are looking great.Here are some notable analyticsMonthly Visitors: >40,0002.4% Conversion Rate15,000 Email Subscribers20,000 Instagram followers24% Return Customer RateWe have some really cool things planned for our future. Since we have now established a brand, we are excited to begin to offer other products other than just rompers. We just recently launched our first pair of mens shorts and have plans to launch mens overalls and nice button-up shirts. We also recently launched a womens overall brand called Romperjill that has already completely sold out.Our goal is to grow Romperjack into a recognizable global brand and to have its success continue to be carried on either by us (the founding team) or by a possible buyer in the future.Through starting the business, have you learned anything particularly helpful or advantageous?Over the last 2 years, we have learned so much from Romperjack - our first ecommerce business.The main takeaways from starting this company are that we learned how to define a proper audience, learned a ton about online marketing, how to deal with inventory, how to successfully source products from overseas, and most of all, the importance of establishing a brand rather than just a product.We have also had many hardships over the past 2 years. The 2 in particular: dealing with inventory and available cash to increase growth.Inventory has killed more companies than the plague. If you are familiar with the book The 80/20 Rule, you could clearly apply this rule to your different SKUs and see that there is a very true correlation.We quickly saw this with Romperjack when we made the huge mistake of launching way to many styles and assuming they would sell. Now we see that literally 80% of our sales come from only 20% of our products. So to combat this, we order a very low amount of new designs until they are proven high sellers and order a very large amount of the popular designs.Lack of capital is also startup killer. To grow, you always need capital. We were actually growing faster than we could afford, which in turn, actually slowed our growth in a sense. We still have this problem to date.We are growing anywhere between 60-100% month to month but we can’t afford to order enough product at that rate either because some SKU’s are still unsold or because our funding capital has already been spent the previous month. To combat this we take high credit lines with terrible terms that require quick payback. Unfortunately, this eats into our profit but it avoids us selling equity early on.What platform/tools do you use for your business?Sketch, Photoshop (and other Adobe Suite apps) for designSlack for communicationDropbox & Google Drive for file sharingTaxjar for sales taxKlaviyo for email marketingFacebook for customer chatsYotpo for customer reviewsShopify For e-commerceMarketing Platforms:Instagram/FacebookAdroll - retargetingGoogle Ad wordsReddit AdsWhat have been the most influential books, podcasts, or other resources?BooksThe One ThingHow to win friends and influence peopleThe 80/20 PrincipleFavorite PodcastHow I Built This with Guy RazAdvice for other entrepreneurs who want to get started or are just starting out?Always start small and lean. Prove the idea/concept - never just dive straight in. One of the best methods is to follow the Lean Startup method by Steve Blake. Also if you fail do it fast, most of the time you can see a business crashing before it sinks. “You wouldn’t try to repair a sinking ship in rough waters”Last but not least always start or launch something you actually enjoy doing otherwise you will just get bored and the probability of it failing is much higher.Watch for trends and act fast.Are you looking to hire for certain positions right now?No not at the moment, but maybe in the near future. A fun fact: every hire to date, other than the founding team, has been a stay-at-home mom/dad. Usually new parents who were in the workforce and just recently had a child. We feel like hiring stay-at-home dads and moms is a bit of a way for us to give back and to help support new parents.Where can we go to learn more?Romperjack.comEmail: [email protected] you have any questions or comments, drop a comment below!Liked this text interview? Check out the full interview with photos, tools, books, and other data.For more interviews, check out r/starter_story - I post new stories there daily.Interested in sharing your own story? Send me a PM

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regulardomainname · 6 years ago

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Sheila Buchanan Designs Impecably

For our weekly series where we feature design studios, we research and analyze the work of the potential Monday stars for days. Our goal is to bring into your attention the best companies from all over the world. Today, we are shedding the light on a boutique graphic design studio that convinced us of their talent. Sheila Buchanan Designs specializes in giving your brand an image, and we specialize in highlighting good works. Based in Los Angeles, Sheila Buchanan is a graphic design studio led by, well… Sheila Buchanan. Sheila has dedicated her past 18+ years to creating amazing designs. Her work includes everything from logos, to packaging, websites, restaurant menus, stationary designs, and the list goes on. Although she owns a Bachelor in Fine Arts, she couldn’t have come this far without a hint of natural talent. Due to her great abilities, she works with chefs from well-known restaurants, such as Jeremy Fox from Rustic Canyon, Tallula’s, On Vegetables, Zoe Nathan from Huckleberry, Tallula’s, Rustic Canyon, Arnold Eric Wong from Eos, Bacar, The Treasury, The Beehive, Kathy Wiley from Poco Dolce and Bryan Ng from The Spice Table, Cassia. A strong, memorable and well-orchestrated brand identity gives you the credit and recognition your business deserves. “A strong brand is more than just a sum of its parts,” believes Sheila. One of the clients come across when creating a brand is that it come in pieces. An agency might take care of the looks, another one of the recognition, and another of the products you produce in your own company. But when you work with Sheila Buchanan all these come in a well-defined “pack” that will make the progress flow more smoothly. It’s so much easier when you can stay updated at all steps with the evolution of your brand. Here is a list of all the services Sheila’s Studio offers: Web Design & Development * Custom Web Design * WordPress, Squarespace & Shopify * Responsive Design * SEO * Back up System Restaurant Packages * Menu Design * Exterior Signage * Package Design * Postcards and Advertising * Web Design & Development Printed Collateral * Stationery Design * Company Brochure and Folder * Postcards and Advertising * Print Production Package Design * Food & Wine Packaging & Label Design * Beauty Packaging & Label Design * 2D & 3D Mock-Ups * Print Production Sheila’s work sounds impressive, and we assure you that it won’t let down. Below, we have cataloged a few of her completed projects. Let us know what you think about her in the comment section below. Also, we considered important to mention the testimonials of a few satisfied clients to strengthen our point. “Sheila is fantastic to work with. We’ve had a longstanding relationship with her dating back to when she designed the website for our wedding, and then moving on to our restaurants like Huckleberry and Milo & Olive. She recently did a much needed revamp of our Rustic Canyon website and it looks great. Sheila is creative and collaborative and really easy to work with. We’re looking forward to working with her on our new projects.” – Josh Loeb, Rustic Canyon Family of Restaurants, Santa Monica, CA “I can’t begin to tell you how professional, responsive and creative you have been. It is a pleasure to work with you and I can’t wait for our next collaboration.” – Chef Phil West, The Beehive, San Francisco We’re getting all kinds of great feedback on the website: positive, appreciative, and enthusiastic! The website is looking absolutely terrific and very polished. Many heartfelt thanks from all of us for the superb job and for your amazing patience and responsiveness.” – Steve Bello & Irene Halsman, philippehalsman.com, New York, NY “I want to make [Tallula’s] logo into a tattoo”. –Jeremy Fox, Tallula’s Restaurant, Santa Monica, CA “Working with Sheila has been such a wonderful experience. She listens carefully to your needs and really works with her Clients to achieve the highest standards that pertains to each job. Her aesthetic allows her to tailor every clients brand into a unique vision. My website only got better and I am thrilled with the results. Sheila is amazing and I highly recommend her talents to anyone.” – Christina S. Roughan, Roughan Interiors, Weston, CT & New York City “I have had the great privilege of working with Sheila over the course of the last few years. She has a keen sense of graphic design and has captured beautifully the nature of my brand and the type of image I want to project. With her help, my business has blossomed over the last year. I continue to reach out to her for help with new projects because of her professionalism, creativity, and ability to transform my concept into a concrete vision.” – Sarah Siebold, S’more Bakery, Los Angeles, CA Read More at Sheila Buchanan Designs Impecably http://dlvr.it/Qlypqb www.regulardomainname.com

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webdevelopmentcanad · 6 years ago

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wordpress development in Canada

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