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jassdigitalmedia · 13 days ago
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Top 5 Reasons Your Business Needs a Responsive Website Service
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Nowadays, it is very important to have an online presence that is strong enough. This is because many people could come across your business online through its official website and thus making sure that they have an impression that would last for some time is therefore important. Building a website would not be adequate as it still needs to be responsive so that it can appear beautiful and be accessed easily from various devices. Given these points of view, here are the top 5 reasons why responsive website service is important for businesses.
Enhance User Experience
To ensure that site visitors stay longer on your website increasing the chances of conversion to a seamless user experience is important. This can be achieved through provision of responsive website services.
Consistent Design Across Devices: A similar user interface is retained for desktops tablets or mobile phones when using a responsive web design. This means that your brand looks good regardless of the screen size and type thereby giving it a decent look.
Faster Loading Speeds: The websites that are responsively designed are made faster than others which save users’ time while browsing and most importantly its important because people expect this kind of speed from websites in seconds.
Simple Navigation: Users can easily navigate in thereabouts what they want because there are more simple plans and we really do not find these websites for any other reason than increasing the re-visit value.
Improved Accessibility: If you want your site to comply with accessibility regulations then here’s good news for you, responsive websites can easily reach out they are accessible to different people around including individuals with disabilities.
Boost Search Engine Rankings
In order to make sure that rankings in search engines remain high, our range of responsive website services in Delhi, India focuses on this field.
Mobile-First Indexing: Google’s mobile-first indexing dictates that the mobile version of your site holds the primary place in their listings. And that is why it is important that your design is responsive according to Google’s standards.
Reduced Bounce Rate: If you have a responsive website that is well designed, then it reduces bounce rates. This happens because such a site shows that it adds value to people making them spend time there hence boosting SEO.
Enhanced Dwell Time: Thanks to their interactivity, these websites enable users to stay longer on them; this is another positive thing as far as search engine algorithms are concerned.
Improved Local SEO: A responsive platform may improve upon local searching capabilities especially when utilizing handheld devices thus increasing chances of being on a local search result page.
Cost-Effective Solution
For businesses of all scales, having a responsive website service is an inexpensive choice. The website is used to serve all people effectively rather than creating and maintaining separate sites for various devices.
Single Website Maintenance: The time and costs related to updates and changes are minimized because in case you have a responsive design, there is only one site that requires maintenance.
Eliminate the Need for a Mobile App: Development, as well as maintenance costs, can be saved since a standalone mobile application is hardly necessary when we have responsive websites.
Long-Term Investment: This technology guarantees longer periods during which it will perform well due to its ability to accommodate new devices.
Higher ROI: Consequently, better returns on investment can be achieved by reaching more customers and fostering their involvement with the enterprise via responsive web pages.
Improve Conversion Rates
Finally, the main aim of your site is turning visitors into clients. A responsive site service can greatly boost your conversion rates.
Simplified Checkout Steps: A mobile responsive design eases the checkout process on e-commerce sites and reduces cart abandonment.
Easy-To-See CTAs: With responsive websites, CTAs are easier to see and click; hence this results in high conversion rates.
Customized User Experience: Conversion could be increased through the use of a personalized approach in a responsive design by way of customizing content and offers for each individual user.
Multi-Device Monitoring: By understanding how users interact with your site through their multiple devices, you will be able to make necessary adjustments that will lead to better conversion statistics.
Conclusion
Investing in a responsive website service is now a must rather than an option. The advantages of having a responsive website are many including improved conversion rates and enhanced user experience. Our experts in responsive design prioritize all businesses to ensure they stay on top. Contact us today for more information about developing a strong online identity.
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silkysmooth456 · 2 years ago
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Nice Value Widest Range Right Worth
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and modifications to our website. It is your responsibility to check our website periodically for modifications. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those adjustments. You agree that once in a while we might take away the service for indefinite intervals of time or cancel the service at any time, with out discover to you. You might not use our products for any unlawful or unauthorized objective nor may you, in the use of the Service, violate any laws in your jurisdiction .
We may even give you a substitute Fixed Coupon of the identical value as the original Fixed Coupon used. We will arrange to gather the product from you at no cost. Once we've inspected the product and validated your return, we are going to credit your online account with the purchase value of the product/s much less the appropriate merchant charges within 10 days of the return. We reserve the best, but usually are not obligated, to restrict the gross sales of our merchandise or Services to any individual, geographic area or jurisdiction. We reserve the right to restrict the portions of any services or products that we provide.
If you select a direct cost gateway to complete your purchase, then Shopify stores your bank card information. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your buy transaction information is saved only so lengthy as is necessary to finish your purchase transaction. After that's complete, your buy transaction data is deleted. In some cases, for instance end of season gross sales and different promotional sales days, courier service providers experience excessive volumes and shipments might be delayed by a couple of days. Since it's not potential to guarantee a web-based color illustration will look the same on all computer systems, we do not assure that what you see accurately portrays the color of the actual gel polish to the precise shade.
We also have a big showroom primarily based in Johannesburg , the place you presumably can view examples of products from various brands we distribute. We've been get together suppliers in South Africa for practically 10 years and because of our ongoing commitment to value and repair, to you and a loyal buyer base, are growing online florist south africa fast. Whether you're hosting a lady's, boy's, a 1st birthday celebration, or an any-old-birthday, our unmatched selection of decorations and unbeatable costs make us your first and ultimate cease for party decorations in South Africa. A glass of iced tea can be one of the refreshing drinks on a sizzling summer’s day.
If 14 days have gone by since your buy, unfortunately we can’t give you a refund or change. At Jeffrey Stein Sales Ltd we delight ourselves on our degree of service, integrity and reacting to our prospects needs. With greater than 20 toy and interest brands for which we've unique distribution in South Africa our retailers are assured of consistent online flowers south africa pricing, full product backup and spares. South African residents can shop our curated range of restorative and pampering products online. If you present us with your bank card data, the data is encrypted using safe socket layer expertise and stored with a AES-256 encryption.
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jjonassevilla · 5 years ago
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Customers Still Need You: Here’s How to Start Your Online Business Quickly
A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.
But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online. 
So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.
The Good News: You Might Not Need to Build a Whole Online Store
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.
When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 
If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.
Online Stores vs. Ecommerce Landing Pages
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.
Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.
You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.
Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.
So how do you know if you need an online store or a landing page? Here are a few of the key differences…
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Online StoresEcommerce Landing PagesAllow visitors to browse between many different productsTypically focus on a single offer, or a small selection of productsAre essentially the website for your businessAre often standalone and separate from your website (though they can live on your website’s same URL)Include category pages, search bars, product pages, navigation links, etc.Eliminate all distractions and keep the focus on making a saleFeature a “Cart” system and a “Checkout” processCan feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”Often require custom code and a content management system (CMS)Quick to create yourself (without coding) using a drag-and-drop builder
If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.
Here’s how you can get started this afternoon:
Step 1) Find the Right Offer for Your Online Business
To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…
Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:
Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.
Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.
Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).
Step 2) Set Up Your Promotion on a Landing Page 
Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.
With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)
For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template…
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.
It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:
Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
“Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.
For more tips on how to design a high-converting landing page, check out our 11 landing page best practices.
Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)
After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.
Step 3) Share Your Landing Page with Customers
The final step is to share your landing page with customers. There are a few ways you can do this…
Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.
The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.
We’re Here to Help You Get Started
I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.
If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or government—we’d like to give you our essential plan for free.
In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.
from Marketing https://unbounce.com/campaign-strategy/how-to-start-online-business-quickly/ via http://www.rssmix.com/
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xiaoqintechnology-blog · 6 years ago
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Business: Studio Arts Florist NYC Developed by: Xiao Qin Technology Follow us @xqtech for more website and mobile app development ! . . . . . . . #webdeveloper #css #shopify #wordpress #weebly #wix #html #designer #design #websitedesign #website #web #site #ui #ux #uiux #developer #behance #dribble #freelance #javascript #python #florist #flowers #webstagram (at Forest Hills, New York) https://www.instagram.com/p/BvYQZSIHDUm/?utm_source=ig_tumblr_share&igshid=okdfoqm1b0wt
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cyruswebtech · 3 years ago
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Best Shopify Website Design in 2022
When It comes to your online ecommerce store, your Shopify website design plays a vital role because it provides good user experience and helps your website visitors access and navigate your website.So Design of Website can make or break your customers interest.
If you are eager to start your online ecommerce store with the help of shopify experts, it is very important to choose the right shopify theme design for your site.
By choosing the right Shopify website development company, you can grow your sales day by day.There are agencies that focus more on development, for example, while others deal mainly with design. Some specialize in the development of Shopify apps, while others do a bit of everything.
Cyruswebtech is a leading Shopify development agency in California and Florida,and we have a great selection of the best performing or Trending Shopify themes  to work with. Whether you need a theme for your own online store or to use for your next client website project, we have you covered.
Best eCommerce Shopify Themes From Envato Elements
Shopify  developers With Envato Elements,  can build all the best premium Shopify theme templates for your Shopify website in 2022.There are hundreds of  templates to choose from, but we will discuss five of them.
MolteStore - Multi Store Responsive Shopify Theme :
Moltestore is fully responsive Shopify ecommerce theme and perform well on any screen size whether its a tablet or a mobile Phone. You can choose it to set up number of online stores because of its multiple demos.This can be customized as well.It is Sectioned Drag & Drop Shopify Theme.
2. Elise - A Multi-Concept Shopify Theme:
It is modern and fully responsive, it looks stunning on all types of screens and devices. It is super for fashion shop, digital shop, games shop, food shop, jewellery , kids toys etc. This Theme  is designed to work with any industry.You can customise this as well according to your choice. You should try Eklise once if you want to open online store.
3. Phuler - Flower Shop Shopify Theme :
Phuler - Flower Shop Shopify Theme is an elegant, responsive, and professional Shopify theme for flower store, florist business.It is one of the top ecommerce shopify theme for florists.So if you want to open Online bouquet shop,Use this one .
Foodly – One-Stop Shopify Grocery Shop:
This is created specially for Food Businesses. It has Minimal design and Clean look. And Easy to use. Foodly is built with HTML 5 and CSS3, and has responsive design also. This is the best online ecommerce template if you have the grocery or any food shop.
Homestore – Furniture Sections Shopify Theme:
Homestore is Multipurpose Shopify Theme with sections. It is elegant yet simple Bootstrap 4 Shopify Theme. Fully responsive with eye-catching design. Perfectly fit if you want to start online business related to Products usually used in home .
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nullshop · 5 years ago
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Phuler v1.0.1 – Flower Shop Shopify Theme + DropShipping
Phuler v1.0.1 – Flower Shop Shopify Theme + DropShipping
Phuler v1.0.1 – Flower Shop Shopify Theme + DropShipping
Phuler v1.0.1 – Flower Shop Shopify Theme + DropShipping
Similar themes
Phuler – Shopify Theme is an elegant, responsive, and professional Shopify theme for flower store, florist business, and online bouquet shop. This flower theme has been crafted to help you create a charming, overwhelming, and splendid flower shop or florist website.…
View On WordPress
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annaxkeating · 5 years ago
Text
Customers Still Need You: Here’s How to Start Your Online Business Quickly
A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.
But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online. 
So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.
The Good News: You Might Not Need to Build a Whole Online Store
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.
When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 
If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.
Online Stores vs. Ecommerce Landing Pages
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.
Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.
You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.
Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.
So how do you know if you need an online store or a landing page? Here are a few of the key differences…
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Online StoresEcommerce Landing PagesAllow visitors to browse between many different productsTypically focus on a single offer, or a small selection of productsAre essentially the website for your businessAre often standalone and separate from your website (though they can live on your website’s same URL)Include category pages, search bars, product pages, navigation links, etc.Eliminate all distractions and keep the focus on making a saleFeature a “Cart” system and a “Checkout” processCan feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”Often require custom code and a content management system (CMS)Quick to create yourself (without coding) using a drag-and-drop builder
If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.
Here’s how you can get started this afternoon:
Step 1) Find the Right Offer for Your Online Business
To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…
Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:
Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.
Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.
Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).
Step 2) Set Up Your Promotion on a Landing Page 
Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.
With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)
For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template…
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.
It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:
Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
“Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.
For more tips on how to design a high-converting landing page, check out our 11 landing page best practices.
Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)
After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.
Step 3) Share Your Landing Page with Customers
The final step is to share your landing page with customers. There are a few ways you can do this…
Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.
The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.
We’re Here to Help You Get Started
I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.
If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or government—we’d like to give you our essential plan for free.
In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.
from Digital https://unbounce.com/campaign-strategy/how-to-start-online-business-quickly/ via http://www.rssmix.com/
0 notes
roypstickney · 5 years ago
Text
Customers Still Need You: Here’s How to Start Your Online Business Quickly
A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.
But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online. 
So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.
The Good News: You Might Not Need to Build a Whole Online Store
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.
When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 
If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.
Online Stores vs. Ecommerce Landing Pages
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.
Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.
You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.
Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.
So how do you know if you need an online store or a landing page? Here are a few of the key differences…
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Online StoresEcommerce Landing PagesAllow visitors to browse between many different productsTypically focus on a single offer, or a small selection of productsAre essentially the website for your businessAre often standalone and separate from your website (though they can live on your website’s same URL)Include category pages, search bars, product pages, navigation links, etc.Eliminate all distractions and keep the focus on making a saleFeature a “Cart” system and a “Checkout” processCan feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”Often require custom code and a content management system (CMS)Quick to create yourself (without coding) using a drag-and-drop builder
If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.
Here’s how you can get started this afternoon:
Step 1) Find the Right Offer for Your Online Business
To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…
Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:
Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.
Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.
Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).
Step 2) Set Up Your Promotion on a Landing Page 
Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.
With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)
For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template…
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.
It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:
Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
“Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.
For more tips on how to design a high-converting landing page, check out our 11 landing page best practices.
Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)
After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.
Step 3) Share Your Landing Page with Customers
The final step is to share your landing page with customers. There are a few ways you can do this…
Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.
The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.
We’re Here to Help You Get Started
I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.
If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or government—we’d like to give you our essential plan for free.
In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.
0 notes
samanthasmeyers · 5 years ago
Text
Customers Still Need You: Here’s How to Start Your Online Business Quickly
A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.
But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online. 
So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.
The Good News: You Might Not Need to Build a Whole Online Store
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.
When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 
If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.
Online Stores vs. Ecommerce Landing Pages
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.
Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.
You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.
Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.
So how do you know if you need an online store or a landing page? Here are a few of the key differences…
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Online StoresEcommerce Landing PagesAllow visitors to browse between many different productsTypically focus on a single offer, or a small selection of productsAre essentially the website for your businessAre often standalone and separate from your website (though they can live on your website’s same URL)Include category pages, search bars, product pages, navigation links, etc.Eliminate all distractions and keep the focus on making a saleFeature a “Cart” system and a “Checkout” processCan feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”Often require custom code and a content management system (CMS)Quick to create yourself (without coding) using a drag-and-drop builder
If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.
Here’s how you can get started this afternoon:
Step 1) Find the Right Offer for Your Online Business
To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…
Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:
Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.
Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.
Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).
Step 2) Set Up Your Promotion on a Landing Page 
Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.
With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)
For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template…
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.
It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:
Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
“Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.
For more tips on how to design a high-converting landing page, check out our 11 landing page best practices.
Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)
After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.
Step 3) Share Your Landing Page with Customers
The final step is to share your landing page with customers. There are a few ways you can do this…
Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.
The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.
We’re Here to Help You Get Started
I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.
If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or government—we’d like to give you our essential plan for free.
In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.
from Marketing https://unbounce.com/campaign-strategy/how-to-start-online-business-quickly/ via http://www.rssmix.com/
0 notes
josephkchoi · 5 years ago
Text
Customers Still Need You: Here’s How to Start Your Online Business Quickly
A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.
But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online. 
So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.
The Good News: You Might Not Need to Build a Whole Online Store
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.
When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 
If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.
Online Stores vs. Ecommerce Landing Pages
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.
Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.
You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.
Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.
So how do you know if you need an online store or a landing page? Here are a few of the key differences…
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Online StoresEcommerce Landing PagesAllow visitors to browse between many different productsTypically focus on a single offer, or a small selection of productsAre essentially the website for your businessAre often standalone and separate from your website (though they can live on your website’s same URL)Include category pages, search bars, product pages, navigation links, etc.Eliminate all distractions and keep the focus on making a saleFeature a “Cart” system and a “Checkout” processCan feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”Often require custom code and a content management system (CMS)Quick to create yourself (without coding) using a drag-and-drop builder
If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.
Here’s how you can get started this afternoon:
Step 1) Find the Right Offer for Your Online Business
To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…
Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:
Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.
Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.
Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).
Step 2) Set Up Your Promotion on a Landing Page 
Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.
With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)
For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template…
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.
It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:
Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
“Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.
For more tips on how to design a high-converting landing page, check out our 11 landing page best practices.
Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)
After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.
Step 3) Share Your Landing Page with Customers
The final step is to share your landing page with customers. There are a few ways you can do this…
Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.
The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.
We’re Here to Help You Get Started
I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.
If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or government—we’d like to give you our essential plan for free.
In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.
Customers Still Need You: Here’s How to Start Your Online Business Quickly published first on https://nickpontemrktg.wordpress.com/
0 notes
kennethmontiveros · 5 years ago
Text
Customers Still Need You: Here’s How to Start Your Online Business Quickly
A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.
But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online. 
So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.
The Good News: You Might Not Need to Build a Whole Online Store
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.
When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 
If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.
Online Stores vs. Ecommerce Landing Pages
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.
Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.
You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.
Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.
So how do you know if you need an online store or a landing page? Here are a few of the key differences…
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Online StoresEcommerce Landing PagesAllow visitors to browse between many different productsTypically focus on a single offer, or a small selection of productsAre essentially the website for your businessAre often standalone and separate from your website (though they can live on your website’s same URL)Include category pages, search bars, product pages, navigation links, etc.Eliminate all distractions and keep the focus on making a saleFeature a “Cart” system and a “Checkout” processCan feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”Often require custom code and a content management system (CMS)Quick to create yourself (without coding) using a drag-and-drop builder
If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.
Here’s how you can get started this afternoon:
Step 1) Find the Right Offer for Your Online Business
To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…
Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:
Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.
Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.
Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).
Step 2) Set Up Your Promotion on a Landing Page 
Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.
With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)
For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template…
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.
It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:
Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
“Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.
For more tips on how to design a high-converting landing page, check out our 11 landing page best practices.
Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)
After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.
Step 3) Share Your Landing Page with Customers
The final step is to share your landing page with customers. There are a few ways you can do this…
Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.
The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.
We’re Here to Help You Get Started
I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.
If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or government—we’d like to give you our essential plan for free.
In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.
Customers Still Need You: Here’s How to Start Your Online Business Quickly published first on http://nickpontemktg.blogspot.com/
0 notes
itsjessicaisreal · 5 years ago
Text
Customers Still Need You: Here’s How to Start Your Online Business Quickly
A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.
But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online. 
So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.
The Good News: You Might Not Need to Build a Whole Online Store
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.
When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 
If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.
Online Stores vs. Ecommerce Landing Pages
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.
Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.
You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.
Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.
So how do you know if you need an online store or a landing page? Here are a few of the key differences…
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Online StoresEcommerce Landing PagesAllow visitors to browse between many different productsTypically focus on a single offer, or a small selection of productsAre essentially the website for your businessAre often standalone and separate from your website (though they can live on your website’s same URL)Include category pages, search bars, product pages, navigation links, etc.Eliminate all distractions and keep the focus on making a saleFeature a “Cart” system and a “Checkout” processCan feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”Often require custom code and a content management system (CMS)Quick to create yourself (without coding) using a drag-and-drop builder
If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.
Here’s how you can get started this afternoon:
Step 1) Find the Right Offer for Your Online Business
To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…
Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:
Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.
Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.
Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).
Step 2) Set Up Your Promotion on a Landing Page 
Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.
With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)
For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template…
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.
It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:
Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
“Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.
For more tips on how to design a high-converting landing page, check out our 11 landing page best practices.
Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)
After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.
Step 3) Share Your Landing Page with Customers
The final step is to share your landing page with customers. There are a few ways you can do this…
Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.
The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.
We’re Here to Help You Get Started
I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.
If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or government—we’d like to give you our essential plan for free.
In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.
from Marketing https://unbounce.com/campaign-strategy/how-to-start-online-business-quickly/ via http://www.rssmix.com/
0 notes
reviewandbonuss · 5 years ago
Text
Customers Still Need You: Here’s How to Start Your Online Business Quickly
A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.
But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online. 
So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.
The Good News: You Might Not Need to Build a Whole Online Store
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.
When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 
If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.
Online Stores vs. Ecommerce Landing Pages
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.
Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.
You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.
Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.
So how do you know if you need an online store or a landing page? Here are a few of the key differences…
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Online StoresEcommerce Landing PagesAllow visitors to browse between many different productsTypically focus on a single offer, or a small selection of productsAre essentially the website for your businessAre often standalone and separate from your website (though they can live on your website’s same URL)Include category pages, search bars, product pages, navigation links, etc.Eliminate all distractions and keep the focus on making a saleFeature a “Cart” system and a “Checkout” processCan feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”Often require custom code and a content management system (CMS)Quick to create yourself (without coding) using a drag-and-drop builder
If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.
Here’s how you can get started this afternoon:
Step 1) Find the Right Offer for Your Online Business
To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…
Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:
Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.
Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.
Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).
Step 2) Set Up Your Promotion on a Landing Page 
Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.
With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)
For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template…
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.
It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:
Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
“Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.
For more tips on how to design a high-converting landing page, check out our 11 landing page best practices.
Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)
After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.
Step 3) Share Your Landing Page with Customers
The final step is to share your landing page with customers. There are a few ways you can do this…
Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.
The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.
We’re Here to Help You Get Started
I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.
If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or government—we’d like to give you our essential plan for free.
In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.
https://unbounce.com/campaign-strategy/how-to-start-online-business-quickly/
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xiaoqintechnology-blog · 6 years ago
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Home page of @studioartsflorist Online ordering and delivery available. Your neighborhood florist for different occasions! Website developed by: Xiao Qin Technology Follow @xqtech for more website development inspirations! . . . . . . . . #webdeveloper #css #shopify #wordpress #weebly #wix #html #designer #design #websitedesign #website #web #site #ui #ux #uiux #developer #behance #dribble #freelance #javascript #python #florist #flowers #webstagram (at Queens, New York) https://www.instagram.com/p/BvYRt39H51a/?utm_source=ig_tumblr_share&igshid=kfuv6fs1cw3b
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markgossage · 6 years ago
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homeofnephilim · 7 years ago
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