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Om Shanti Om (Peace Be With You, 2007)
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Sylvester daCunha: The Creative Mind Behind Amul’s Iconic Advertising Journey
For over seven decades, Amul has established itself as a dominant player in the Indian pasteurised milk and butter market. Its success story, however, took a significant turn when Sylvester daCunha, an advertising veteran, joined the brand in 1966. With his innovative ideas and creative prowess, daCunha transformed Amul’s advertising strategy and introduced a mascot that would revolutionise its brand image – the beloved Amul Girl. In this blog, we pay tribute to Sylvester daCunha’s contributions and explore some of the most memorable moments featuring the Amul Girl.
When Sylvester daCunha conceptualised the Amul Girl, he gave the brand a character that would capture the attention and hearts of the Indian audience. Sporting blue hair and holding a slice of buttered toast, the Amul Girl quickly became synonymous with the brand. Her witty and thought-provoking messages conveyed through outdoor advertising campaigns struck a chord with people from all walks of life.
Sylvester daCunha’s first significant achievement with Amul was the creation of a long-standing advertising campaign that addressed everyday issues faced by society. This campaign, featuring the Amul Girl, holds a prestigious Guinness World Record for being the longest-running ad campaign in the world. Through its consistent and engaging messaging, the campaign not only promoted the brand but also entertained and informed the masses.
Over the years, the Amul Girl has graced numerous ad campaigns, capturing the essence of various significant events and personalities. One such moment was the ad created when Richard Gere kissed Indian actress Shilpa Shetty during an event. Amul responded with a cheeky ad saying, “Kiss kis par case!” The brand’s ability to react swiftly to popular culture and current events became a hallmark of its advertising strategy.
In 2017, when Priyanka Chopra made headlines with her striking dress at the Met Gala, Amul celebrated her debut on the global fashion stage with a dedicated ad. Similarly, after Joaquin Phoenix’s win at the 2020 Academy Awards, the Amul Girl was depicted treating him with butter, showcasing the brand’s quick wit and relevance.
Recognizing the Ayodhya case verdict in 2020, as the country celebrated the court’s decision to build Ram Mandir, Amul’s creative team didn’t miss the opportunity to mark the occasion. Through their ad, they reflected the sentiments of the nation and reinforced the brand’s ability to connect with its audience on a deeper level.
Sylvester daCunha’s visionary approach to advertising and his introduction of the Amul Girl played a pivotal role in shaping Amul’s brand identity. His marketing agency understood the power of storytelling and leveraging cultural moments to engage with consumers effectively. The Amul Girl has become an integral part of Indian popular culture, showcasing the brand’s ability to adapt, evolve, and remain relevant throughout the years.
Sylvester daCunha’s association with Amul marked a turning point in the brand’s advertising journey. Through his creative genius and the introduction of the iconic Amul Girl, daCunha propelled the brand to new heights of success. The Amul Girl’s presence in countless ad campaigns, capturing significant moments and personalities, has cemented Amul’s position as a brand that resonates deeply with the Indian audience. As we pay tribute to Sylvester daCunha’s invaluable contributions, we recognize his legacy and the enduring impact of Amul’s marketing campaigns on the Indian advertising landscape.
This post was originally published on: Apppl Combine
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Shilpa Shetty Remembers Father Surendra Shetty On Eighth Death Anniversary | People News
Mumbai: On her father Surendra Shetty’s eighth death anniversary on Friday, actress Shilpa Shetty remembered her father and said that she “misses him.” Shilpa took to Instagram, where she posted a monochrome image of her father. In the throwback picture, she is seen hugging him. “11th October 2016, 8 years. We miss you,” she wrote. Shilpa’s father Surendra Shetty breathed his last on October 11…
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HAPPY BIRTHDAY to the 45 RPM single (1954), Tomaso Albinoni, Emanuel Ax, Mick Box (Uriah Heep), Sônia Braga, Barbara Bush, James Darren, Robert Fripp’s 1979 EXPOSURE album, Gabrielle Giffords, Greg Ginn (Black Flag), Don Grady, Fuzzy Haskins (Funkadelic), Annie Haslam, Mick Hucknall, Jan & Dean’s 1960 single “Little Old Lady From Pasadena,” Jakko Jakszyk, George Kirby, Paul McCartney & Wings (under-rated) 1979 BACK TO THE EGG album, Chuck Negron, George Orwell’s 1949 novel “1984,” Rob Pilatus, Robert Preston, Nick Rhodes, Tony Rice, Rolling Stones 1968 single “Jumpin’ Jack Flash,” Boz Scaggs, Robert Schumann, Shilpa Shetty, Sturgill Simpson, Nancy Sinatra, Jerry Stiller, Derek Trucks, Bonnie Tyler, Frank Lloyd Wright, and a phenomenal award-winning artist, film-maker, painter, photographer and musician, Nathan Wagoner.
We go back to high school, when he had an enviable mane of hippie hair that could be seen by satellite, and he demonstrated that you didn’t have to be a star quarterback to be a chick magnet. His family warmly welcomed me into their home, feeding me with exotic meals and searing intelligence that made me feel safe and smart all at once. Yet, Nathan was no molly-coddling codependent soft-soaper—he would tongue-lash me and kick my a** when I needed it—what real friends do. We always had bands and music schemes going, none of which topped the charts, but they set the stage for work ethics. Nathan says, “Good painting does no work,” but in his images I see a continuum of brainstorms swooping in with timeless appointments and other unintended intersects, like cover art for LPs, novels, and films that haven’t been made yet—actually I’ve used his art in my music videos. Meanwhile, his stark photographs of “noir Pennsylvania” play with shadows and light in ways that are both startling and funny. See for yourself on his gallery site: https://nathanwagoner.com ...also check out his documentaries and short films https://www.youtube.com/@nwagoner ...and HB NW—thank you for raising the bar of creativity in sound and vision.
#nathanwagoner #artist #filmmaker #musician #painter #photographer #minnesota #minneapolis #Huntingdon #pennsylvania #gallery #birthday
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Masaba Gupta and Satyadeep Mishra announce first pregnancy
Social media was bound to flood with love.
Masaba Gupta, the renowned fashion designer, actor and daughter of veteran actress Neena Gupta, is expecting her first child with husband Satyadeep Mishra. The couple took to Instagram on April 18th to share the heartwarming news with their followers.
The announcement post featured a series of adorable images. Masaba's caption perfectly embodied her personality, both playful and heartfelt. “In other news - Two little feet are on their way to us! Please send love, blessings, and banana chips (plain salted ONLY),” she wrote, adding a touch of humor with the specific banana chip request. The news instantly sent a wave of congratulations flooding Masaba and Satyadeep's social media pages. The comment section overflowed with love from other notable names like Kriti Sanon, Sophie Choudhary, Mira Kapoor, Karisma Kapoor, Ananya Panday, Shilpa Shetty, Richa Chadha, Malaika Arora, Rannvijay Singha, and Sunidhi Chauhan.
#First Child#Masaba Gupta#News#Pregnant#Satyadeep Mishra#Social Media#bollywood news#bollywood hungama#celebrities#designer#congratulations
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Saba Pataudi Shares Sweet Childhood Snaps of Sara and Others on Easter
On Easter Sunday, March 31, 2024, Bollywood stars celebrated the occasion in various delightful ways, giving fans a glimpse into their festivities. Among them, Shilpa Shetty indulged in delectable desserts, while Saba Pataudi, sister of actor Saif Ali Khan, took to social media to share heartwarming throwback images of the children from her family.
https://www.refersms.com/saba-pataudi-shares-sweet-childhood-snaps-of-sara/
#entertainment#celebrity news#actress#sara ali khan#shilpashetty#bollywoodnews#saif ali khan#sabapataudi#saraalikhanfamilynews
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Sizzling Shilpa 'knocks' over fans with sari gown photoshoot
Sizzling Shilpa goes ‘knock, knock’ in sari gown photoshoot. Image Source: IANS News Mumbai, Feb 28 : Actress Shilpa Shetty on Wednesday floored her fans with her look of the day, as she wore a sari gown for an event. The actress, who was most recently seen in the action thriller series ‘Indian Police Force’, also cracked a ‘knock, knock’ joke, which is synonymous with diva Sara Ali Khan who is…
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Rohit Shetty's "Indian Police Force" Trailer Released: A Tribute to Real Heroes
Renowned Bollywood director Rohit Shetty enters the world of web series with "Indian Police Force." Starring Siddharth Malhotra, Shilpa Shetty, and Vivek Oberoi, the show salutes the dedication of Indian police officers. Amazon Prime Releases For 2024: Top Movies and TV-Series Releasing Next Year! “Singham 3”: Ranveer Singh Spectacular First Look in Rohit Shetty’s Cop Universe
Indian Police Force Trailer
The recently released trailer reveals a captivating plot, with Sidharth Malhotra as Kabir Malik leading a team in pursuit of a criminal behind city-wide bomb blasts. Shilpa Shetty's entry adds intrigue, hinting at a complex narrative. The ensemble cast and Shetty's directorial finesse promise an exciting experience. https://www.youtube.com/watch?v=6Jr4lNiK6XE
Big-Scale Entertainment on OTT
Shetty proudly claims, "It's a grand show just like my movies but on OTT." Initially uncertain about the transition, Shetty's vision comes alive on the digital platform, thanks to Aparna Purohit's belief in his grand storytelling.
The Heroes Behind the Show
Shetty gives credit to the writers Sandeep Saket, Anusha Nandakumar, co-director Sushwanth Prakash, and the creative team for crafting a captivating seven-episode series. Their effort is likened to creating four movies.
Excitement for the Digital Journey
Expressing joy about exploring digital storytelling, Shetty emphasizes the importance of hard work and respect for every medium. From films to ads to television, Shetty embraces the opportunity to create for OTT.
Vivek Oberoi's Dream Role
Vivek Oberoi, playing Vikram Bakshi, expresses his delight in being part of Shetty's cop universe. He praises Shetty for reshaping the on-screen image of police officers and sees "Indian Police Force" as a continuation of this transformation. https://www.instagram.com/reel/C1BhN7at-Pk/?utm_source=ig_web_copy_link&igsh=MjM0N2Q2NDBjYg==
Shilpa Shetty: The Shero in the Cop Universe
Shilpa Shetty, portraying Tara Shetty, the first female cop in Shetty's world, shares her excitement. Describing Tara as a 'shero,' Shetty appreciates the character's strength, compassion, and selflessness. https://www.instagram.com/p/C1tg-nXI5wD/?utm_source=ig_web_copy_link&igsh=MjM0N2Q2NDBjYg==
Star-Studded Cast
With actors like Shweta Tiwari, Nikitin Dheer, Rituraj Singh, and Lalit Parimoo, "Indian Police Force" promises a gripping story. Set to release on January 19 on Prime Video, the series captivates with its diverse cast and compelling narrative. "Indian Police Force" marks a significant digital debut for Rohit Shetty. As the show's release date approaches, the excitement builds for a series that mirrors Shetty's cinematic brilliance. Fans and enthusiasts eagerly anticipate this thrilling addition to the OTT landscape.
Q: When does "Indian Police Force" release? A: The hunt begins on January 19, exclusively on Prime Video. Q: What inspired Rohit Shetty to explore OTT? A: Shetty views every medium as an opportunity for storytelling, emphasizing hard work and respect for each platform. Q: Who plays the first female cop in Shetty's cop universe? A: Shilpa Shetty takes on the role of Tara Shetty, described as a 'shero' by the actress herself. Q: How does Vivek Oberoi perceive his role in the cop universe? A: Oberoi considers it a dream come true and credits Shetty for transforming the cinematic portrayal of police officers. Q: What distinguishes "Indian Police Force" in the digital space? A: The show seamlessly blends Shetty's cinematic flair with the freedom of the OTT platform, offering a unique viewing experience. Read the full article
#amazon#amazonprime#amazonprimevideo#bollywood#hindi#rohitshetty#series#shilpashetty#SiddharthMalhotra#tv-series#vivekoberoi
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6 Stunning Ethnic Looks To Copy From Bollywood Divas | Femina.in
5. Shilpa Shetty Kundra. Looking every bit a mermaid in this gorgeous sequined creation! Image: Instagram.
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Shilpa Shetty Posted This ROFL Pic From Her Bangalore Diaries
Shilpa Shetty shared this image. (courtesy: theshilpashetty) New Delhi: Shilpa Shetty Kundra who is all set to star in the pan-India film KD-The Devil as Satyavati on Tuesday shared a glimpse from her Bangalore diaries. On her Instagram story, Shilpa dropped a picture of herself with goofy expressions. Sharing the picture, she wrote, “Says it all. #Bangalorediaries.” She a wore a black t-shirt…
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Holi 2023: Shilpa Shetty, Ananya Panday And Others Paint Instagram With A Rainbow Of Colours
Image was shared by Ananya Panday.(courtesy:ananyapanday) Happy Holi! It is that time of the year again – when the air is filled with colours, music, and joy. Our favourite Bollywood stars too are celebrating the festival with much pomp and zeal, as their social media posts show. A case in point is Shilpa Shetty’s latest Instagram post in which she is seen with her family performing the Holika…
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Delhi Police busts racket that used details of celebrities like- Dhoni, Alia, Bachchan to dupe banks
Image Source : REPRESENTATIONAL PIC 5 arrested in the case Delhi Police busted a gang of cheaters who duped banks of over Rs 50 lakh by fraudulently using details of celebrities like MS Dhoni, Abhishek Bachchan, Sonam Kapoor, Sachin Tendulkar, Saif Ali Khan, Hritik Roshan, Alia Bhatt, Shilpa Shetty and others, said DCP Shahdara, Rohit Meena on Friday. Shahdara district police arrested five…
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Zeenat Aman Shares Throwback Gold From The Sets Of Aashiq Hoon Baharon Ka. Shilpa Shetty Reacts
Zeenat Aman shared this picture. (courtesy: thezeenataman) New Delhi: Zeenat Aman, who made her Instagram debut a few days ago, treated her fans to a new vintage picture, and we can’t take our eyes off. The veteran actress has shared a monochrome photo from the sets of the 1977 Aashiq Hoon Baharon Ka. In the image, Zeenat can be seen standing in an airfield with a plane in the background. She…
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Shilpa And Shamita Shetty's New Pic From London Diaries Is All About "Love" And "Back Up"
Shilpa And Shamita Shetty’s New Pic From London Diaries Is All About “Love” And “Back Up”
Shamita Shetty shared this picture. (courtesy: shamitashetty_official) New Delhi: Shamita Shetty has treated her Insta family to an adorable picture with her sister Shilpa Shetty. The sisters, who are having the time of their lives in London with their family, are happily posing for the camera. In the image, Shilpa looked pretty in a white turtle neck sweater paired with a black and brown…
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Shilpa Shetty Images and Stunning Photo Gallery
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