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happyclips · 3 years

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Top 5 Upcoming Short Film Festivals in India

As a filmmaker, you want your film to reach out to the audience. And in this digital age, online short films are the best way to deliver your art and vision to your viewers. Various national and international short film festivals have been closed since 2020 due to the current Covid-19 Pandemic. However, several of them happened online last year. In 2021, many short film festivals are either happening online or on a hybrid platform (online + in-person).

But, as they say, "the show must go on." Numerous emerging filmmakers in India and the world are ready with their short films. They are searching for short film festivals where they can get the chance to display their work and network for better opportunities. We have compiled the upcoming Short film events that you can consider entering in 2021.

Calcutta International Short Film Festival 2021

Submission Deadline: June 30, 2021

Late Submission Deadline: July 31, 2021

Extended Submission Deadline: August 31, 2021

Festival Date(s): December 17 - 19, 2021

The Calcutta International Short Film Festival brings together filmmakers from around the world. As an international short film festival, the CISHORTFF-2021 seeks to increase knowledge among movie-buffs by screening short films for them. All official short films will screen in Kolkata (India).

CISHORTFF is also inviting fiction, documentary, and experimental short films. However, they are not allowing promotional short films (like tourism, charitable appeals, awareness campaigns, etc.).

The panel members will review each entry and will pick the nominees and judge their films. They will award laurels, medals, and trophies in different categories for cinematic brilliance. For more details, click on the link.

11th Pune Short Film Festival 2021

Submission Deadline: April 15, 2021

Late Submission Deadline: May 31, 2021

Festival Date(s): June 05-06, 2021

Pune Short Film Festival is a unique short film festival that focuses on creating opportunities for independent filmmakers globally. They are conducting the 11th edition of their innovative international short film festival and inviting aspiring and emerging indie filmmakers.

You can submit a documentary, experimental, narrative, fiction, nonfiction, and even animation in this festival. PSSF also allows short films in all languages, but non-English films must have English subtitles. There will be 21 categories for the awards, including best documentary and best animation. Click here to know more.

10th Bangalore Short Film Festival 2021

Submission Deadline: May 13, 2021

Late Submission Deadline: June 3, 2021

Festival Date(s): June 13, 2021

In 2012, the Bangalore Shorts Film Festival began as a campaign to recognize and popularise the work of emerging and established filmmakers from India and around the world. In their 10th edition, they invite young and professional filmmakers to this forum to showcase their work while also offering networking and promotion opportunities in the film industry.

The festival aims to establish a short film culture in India, promote upcoming filmmakers, build revenue streams for short films, and turn short filmmaking into an enterprise. The festival also includes mind bending workshops and masterclasses for emerging filmmakers. The winners will get a certificate, a trophy, and a distribution deal for their short film. Also, all participants will receive a certificate for participation.

NexGn International Short Film Festival of India

Submission Deadline: March 31, 2021

Late Submission Deadline: April 20, 2021

Extended Submission Deadline: May 10, 2021

Festival Date(s): May 28 - 31, 2021

In three years, India's NexGn International Short Film Festival screened over 900 short films. It's an inspiring international short film festival where new doors of opportunity can open for aspiring filmmakers. The festival benefits from a vibrant culture of diversified filmmakers in India and the world.

This year, for those who were unable to attend the event due to the hardships of COVID19, they had a live streaming session on Facebook. They also host networking sessions and offer several opportunities for chosen filmmakers to showcase their work, learn from their peers, and form connections for future collaborations. The initial deadline has already passed, but you can still submit your work and participate in this festival. Click the link for more information.

9th India Cine Film Festival

Submission Deadline: March 17, 2021

Late Submission Deadline: August 31, 2021

Festival Date(s): September 12, 2021

India Cine is a decade-old movie film festival that has moved venues from Meerut in the north to Mumbai in the west. The ICFF-21 aim is to give necessary momentum to independent moviemaking. The festival is awarding feature films, short films, documentaries, animations, and other categories.

The ICFF aims to provide a venue for great cinematic ideas to connect, share, and evolve. Apart from international competitive film screenings, the festival hosts a film market and industry-focused master classes and discussions. The festival will serve as a hub for industry professionals to network and develop new opportunities for younger talents. To know more about rules and awards, click here.

Short Film Production Is the Way Ahead

Almost every festival has set the maximum time limit for a short film at 30 minutes (including starting and end credits). Short film festivals offer you the opportunity to promote yourself and your work to a large audience. It also displays your ability as a filmmaker to deliver coherent and engaging visual content in a more limited time. To find distributors and market your film, you must participate in film festivals.

Many short film festivals happen all around the year. If you have a short film idea that you want to produce, you can contact a proficient Short Film Production Company who can help you with their equipment and expertise to make a spectacular short film.

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oxfordschoolofenglish · 2 years

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B. Com Coaching & E-Accounting-Three Years Integrated Program

B. Com Coaching & E-Accounting-Three Years Integrated Program

After 12th , many commerce students pursue B.Com from DU Sol or Subharti University Meerut in distance learning mode. A lot of others do it as a regular Delhi University B. Com degree. Some pursue it also as a regular or private student from other universities with E-Accounting courses, for a better future. At Oxford School of Accounting, we offer three years integrated program of Computerized Accounting, E-Accounting, Spoken English, Data Security, Basics of Computer Hardware and Networking with B. Com coaching (DU SOL B Com / Subharti University, Meerut). We don’t have any kind of affiliation with Delhi University or Subharti University, Meerut.We will help / guide you free of cost in the admission process for B. Com in SOL DU and Subharti University, Meerut distance education B. Com degree program and then provide you B. Com coaching classes along with our E accounting course. Oxford School of Accounting is one of the best Institutes of Computerized and E-Accounting in Delhi.

. If you are looking for B. com near me in Delhi or B. Com coaching near me , your search ends here.Not only will this course help carve out a job for you but also, enrich you as a professional, competent in the area of Accounting, Finance, Taxation and E-filing, enhancing your spoken English skills, confidence and personality at the same time.The combination of face-to-face and online training will boost your knowledge. The face to face / online B. Com coaching will be delivered by experienced and learned trainers. The Degree will be awarded by the university after passing all the exams whereas we will provide you B. Com coaching of SOL DU or Subharti University distance education B com program along with our three years integrated course.If you are looking for bcom coaching Subharti University distance education or DU SOL B. Com coaching near me in Delhi or the best online B. Com coaching or B Com degree near me in Delhi.If you are looking for bcom coaching Subharti University distance education or DU SOL B. Com coaching near me in Delhi or the best online B. Com coaching or B Com degree near me in Delhi.

Course Content

Computer Basics

Computer Fundamentals

Ms-Windows

MS Word

MS Excel

MS PowerPoint

Manual Accounting

Fundamentals of Accounting

Principles of Accounting

Accounting Procedure

Finalization of Accounting

Computerized Accounting

Accounting in Tally Prime

Reporting in Tally Prime

Accounting in Busy

Reporting in Busy

Overview of Marg

Goods and Services Tax

GST Introduction & Registration

GST Billing & E-Way Bill

E-invoicing Rules

GST Return Filing

GST Updates

Online Return Filing

Income Tax Introduction

Tax Calculation & Preparing Returns

Income Tax Return Filing

Tax Deduction at Source

TDS Accounting

TDS Payment & Returns

Tax Collection at Source

Overview of ROC

Registration of Company

MCA Website

ROC Forms

Online Banking

Internet Banking

Mobile Banking

E-Wallets

UPI & Digital Payments

Securing Digital Payments

Overview of Forex & Stock Market

Overview of Forex

Stock Exchange Concepts

Overview of Demat Account

Overview of fundamental and technical Analysis

Shares Sale/Purchase Overview

Soft Skills

CV and Resume Writing

Extempore & Positive Attitude

Mock Interview, Presentation & GD

Personality Development

Grammar & Writing skills

English speaking

Business English

PC Hardware & OS

Computer hardware

Computer Assembling

Operating System Installation

Trouble shooting

Installing Printers & Scanner

Computer Networking

PC Networking

Home and Business Networking

User , Switch and Router

WI Fi setup

Data Security

Firewall Strategy

Internet Security

Security policies

Prevent Password Hacking in Lan

Data Backup

Backup and Recovery in windows

B Com Coaching

Semester – I

Semester – II

Semester – III

Semester – IV

Semester – V

Semester - VI

Placement and Certification**

During this 3-year integrated program, students will be trained in accounting principles, computerized accounting, direct and indirect tax, E filing, English speaking, data security, computer hardware and networking and B.Com coaching..

After completing this course, students will be awarded the certificates for the following : Oxford Certified E Accounting Professional, Spoken English, Data security and Basics of Hardware and Networking. B Com degree will be awarded by the respective university after clearing all the exams conducted by the university.

Students can appear for other certification exams also such as Tally, Busy, CCC, Microsoft Office Specialist, and Webtel. Your eligibility for a good job is based on your academic qualification, acquired accounting and communication skills. Our placement team will keep you updated about the job openings and interview schedules.

#B. Com Coaching

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educationmantra · 2 years

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Meerut top rated B.Tech. (Mechanical engineering) College?

IIMT Engineering College is the best college of engineering in Meerut as it is one of the oldest colleges of engineering affiliated by AKTU in Meerut. The college offers four years undergraduate program B.Tech. in mechanical engineering. The college with its modern infrastructure and the facilities is considered as the top rated college for B.Tech. in mechanical engineering in Meerut. The students of the IIMT Engineering College are offered all the facilities from basic to advance level like 24hours wi-fi, well-equipped labs, well-stocked library, smart classes, highly qualified faculties, hostel accommodation and multispecialty hospital. The sports facilities are provided to the students as the college has a huge sports ground. The football, basketball, badminton, swimming pool and shooting range are some of the sports facilities which are given to the students. The library is well-stocked with the latest books, e-books, journals and e-journals on technology. The highly qualified faculties make the college the hub of education. The degree program is a comprehensive course with its foot in machine systems and applications. The students of IIMT gains the best knowledge as the faculties of the college are really hardworking. The regular evaluation system is followed to keep check whether the students are gaining what is been taught or not. Afterwards the remedial classes are scheduled for the weak students so that can cover up the void that has occurred. The pain that the faculty and college take with each and every student is only recognized in IIMT Engineering College hence it is also ranked as one of the best colleges in the Meerut.

IIMT Engineering College is the best engineering college in the town that follows a student-centric approach to cater to the needs of the students of the IIMT. The program basically teaches the students about machines production, design and construction. The experienced and qualified staff of the college delivers excellent knowledge and prepares the students to excel in the field. The Engineering College has adopted the latest curriculum under the guidance of the Dr, Abdul Kalam Technical University (AKTU), Lucknow. The well-defined lesson plans are already arranged in the starting of the semester which is strictly followed so that the syllabus completion is not delayed at the end of the semester.The grooming, communication, group discussions, personality development and public speaking are conducted to evolve the student into the smarter child when showed in the market. The college has well-resourced research and development cell that provides the students with the smarter ideas and enhance their innovative thinking. The practical are given special attention as they provide the practicality to the theoretical knowledge of the subjects. The practical labs are well-equipped with all the latest technology to boost the confidence of the students and give them experience to face the market challenge in the near future. The teachers are expertise in their fields and also provides the students with the advance learning skills. The teachers share a special bond with the students thus making the learning effective and also guides and help them whenever in need. After the completion of the four year degree program a lucrative career options are offered to the students.The training and development cell train the students to do well in their concerned field and prepares them to become the skilled student and provide them with thorough knowledge of the subject. The hands on training and live projects are the part of the curriculum for the students. The placement cell grooms the students so that they are prepared for the jobs and takes care that every student of the college is placed after the completion of the degree program.

IIMT Engineering College is the best college in the North Region for the B.Tech. The college is among the top college for placement in UP. The placement cell offers the wide range of job opportunities to the students. The college has the strongest backbone due to its connection with the alumni. The college ensures that the students shines bright in the market and prepares the students for the upcoming challenges of the market. The students with the career goals becomes the budding mechanical engineers which works on the technology and innovation in the field of mechanics. IIMT Engineering College is among the top B.Tech. college in Meerut as it offers the best facilities to the students both academics and non-academics. The college has the most happening campus. The environment of the college is safe and secure for the students and makes them do excel in the field of mechanics.

#iimtuniversity

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indiaprdistribution1 · 3 years

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SpringFit Mattress manufacturer VFI Group eyes Rs. 1000 crore turnover in next 5 years

Varahamurti Flexirub Industries (VFI) is recognized for its flagship product in retail with SpringFit being the market leader in the manufacturing of orthopaedic luxurious mattresses in India.

Commanding a strong presence within the mattress industry for over a decade, the company has been making a substantial effort to innovate its technology and provide the best comfort to its customers, through its principal offering of three mattress brands: SpringFit, Amore & Durfi, and range of other accessories.

"Infact, VFI group made an effort to introduce CertiGaurd - an antibacterial mattress helping people maintain safety and hygiene standards as during the first lockdown we felt that the customers might be in the need of the same," said S. K. Malhotra, Director Sales & Marketing, VFI Group.

Under the esteemed guidance of Malhotra, the company expanded its portfolio by going global and recently announced signing an exclusive MOU with 'Simmons', the leading American mattress brand, where VFI has been assigned the sole license to manufacture their luxurious range of mattresses within India, ranging from one lakh to ten lakh. The company expects its revenue to grow by 100% through this partnership.

''VFI group has made significant growth since its inception. I am happy to share that our topline has already crossed Rs. 160 crore in H1 of the current fiscal, as against Rs. 150 crores in full FY20 and just about Rs. 90 crore in H1FY20 which was ravaged by the pandemic. We are currently exporting word-class standard mattresses in 34 countries and expect an export revenue of Rs.100 crore.

VFI has already been producing 4 lakh mattresses annually from its four manufacturing units based in Haridwar, Meerut, Vadodra & Coimbatore and aims to double it with its recent expansions in Meerut & Vadodara.

"We are confident of doubling our revenue to Rs. 1,000 crore, over the next five years with our expansion. Most of the new incremental revenue should come from the upcoming Meerut & Vadodara plant. If our plans go as planned, we should be an Rs.1,000 crore entity by FY27," . he added.

"I firmly believe that with our excessive marketing strategy and the way VFI is rolling out its new range of products, we will be able to cross Rs. 250-crores of revenue by this fiscal itself because we have seen that our volumes are more than the pre-pandemic level,'' Malhotra added.

VFI Group is also looking to increase its exclusive showrooms in the next two years. Our target is to establish around 150 - 200 exclusive showrooms in the next two years. The company currently has 60 exclusive showrooms across the country.

#FY20 #H1FY20 #Orthopaedic luxurious mattresses #SpringFit #Varahamurti Flexirub Industries (VFI)

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tradeniveshinvestmentadvisor · 5 years

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Went for Avengers in first week | Trade Nivesh

Trade Nivesh , an eighth class student from Meerut, forced his father to go for Marvel Studios’ latest superhero film, Avengers: Endgame in the very first weekend.

Such was the rush for the movie when it opened on April 26 that some theatres operated 24x7, tickets got sold out a week in advance and in some places grey market ticket prices soared up to 10 times.

The trigger for the rush was not really the superheroes, but what stock analysts call

FOMO or fear of missing out – a behavioural response that leads to herd mentality in stock investing.

Aditya fears missing the movie viewing experience and being left out when his classmates and peers discuss the movie the next day.

“The desire to be first to earn bragging points (greed, in stock market) often comes at an additional cost,” says Jiten Parmar, co-founder, Aurum Capital.

Financial markets are full of such instances, when investors ignore valuations to run after a trending theme, even if it means overpaying.

Cryptocurrency was one big example which left many investors trapped in 2017. The digital currency soared nearly 9,500 per cent to trade at $19,300 in 2017 only to crash thereafter and hover around $5,300 on this date.

Legendary investor Charlie Munger, Warren Buffett’s partner at Berkshire, once said bull markets go into people’s heads. “If you’re a duck in a pond, and it’s rising due to a downpour, you start going up in the world. But you think it’s you, not the pond.”

“FOMO is actually more of greed than fear,” says Kolkata-based value investor Abhishek Basumullick.

When you see stocks go up every day and see your friends and relatives make money, it is psychologically very challenging to stay rational. “At some point, you throw in the towel and decide to chase the rising prices, which is when you end up losing big money,” says he.

Investors who put in big money in real estate player Unitech during its hey days in 2008 are now hoping for a miracle to recover their money. The scrip that scaled its all-time high point of Rs 546 on January 2, 2008 now trades at Rs 1.40.

Nocil is another such stock, which hit its all-time high of Rs 3,500 on April 2, 1992, but today trades at Rs 130. JP Associates sank massive investor wealth.

Analysts say even in the current market rally, a large part is being driven by emotions in the runup to the election outcome in late May.

BSE Sensex, which hit an all-time high of 39,487 on April 18, trades at a price-to-earnings (P/E) multiple of 28 against its five-year average of 21.60, signalling plenty of exuberance and overvaluation. The P/E ratio measures the price you pay for per rupee of current earnings.

Analysts say FOMO is at work among investors in the Indian market, as they are betting on a rally similar to the one seen in 2014 if the general election brings back Prime Minister Narendra Modi for a second term. Any adverse result will dent sentiments, leading to a deep correction in the market, they warn.

Sunil Subramaniam, MD and CEO, Sundaram Mutual Fund, said, “30-40 per cent foreign inflow is coming on hopes that Mr Modi will come back, and 60-70 per cent is due to a global surge in liquidity, which is seeking higher returns. India is getting its share.”

“When there is fear of buying on Dalal Street, be a buyer. When others come out to buy due to FOMO, be a seller. Be patient in between,” says Parmar, a market veteran.

#trade nivesh

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santosh1995-blog1 · 5 years

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mypws · 5 years

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7 reasons using email marketing can help your business grow

Today’s marketers ought to do additional with less. they have to attach with their audience in an exceedingly extremely customized approach whereas staying on budget.

As the VentureBeat report illustrates, no promoting class has the longevity of email promoting. whereas some promoting trends return and go, email remains the foremost powerful channel offered to the trendy seller. pws digital marketing course in Meerut help you grow up you business.

Here are seven reasons why:

associate degree email has larger reach. With Facebook jactitation over one billion active users and Twitter jactitation 255 million, it’s tempting to believe that social media is that the simplest thanks to reaching the plenty. These are spectacular numbers, however, what isn’t thus often shared ar the statistics on email usage.

The total variety of worldwide email accounts was three.9 billion in 2013 and projected to achieve four.9 billion by 2017, in line with Radicati.

While this may appear stunning initially, believe your own on-line behavior: once you sign on for a web site (like an internet store), you have got to enter your email address to make the account. You even would like associate degree email address to make a Facebook or Twitter account. What’s additional, Facebook and Twitter email to inform users of activity, like once somebody is labeled in an exceeding photograph.

Email is that the currency of the online, and anybody who’s on-line has an energetic email address. And whereas Facebook and Twitter may appear pretty omnipresent, the continuing struggle over knowledge breaches and privacy means that lots of folks are exiting some social media channels.

So once it involves connecting along with your prospects and customers, there’s no channel with a wider reach than email.

Their ar 3x additional email accounts than there ar Facebook & Twitter accounts combined.

Email delivers your message.If marketers ought to choose from adding a subscriber to their email list or gaining a replacement Facebook fan, they ought to select the e-mail subscriber when.

There ar 2 key reasons why:

First, ninetieth of email gets delivered to the supposed recipient’s inbox, whereas solely two of your Facebook fans see your posts in their News Feed. this can be as a result of Facebook limits the number of times your posts seem within the News insert an effort to drive brands towards their paid advertising choices.

This is an enormous deal once it involves obtaining your messages before of your required audience.

On Facebook, if you post associate degree update to your ten,000 fans solely regarding two hundred of them can even have an opportunity of seeing it in their News Feed. instead, if you send an associate degree email campaign to ten,000 subscribers a minimum of nine,000 of them can receive it in their inbox.

This means your message is forty-five times additional possible to be seen mistreatment email than Facebook.

Secondly, your email subscribers have expressly told you they need to listen to from you once they signed up for your email list.

There are strict laws and rules around SPAM laws, thus if you’re emailing a chance or client, it’s as a result of they gave you their permission. currently believe the ads in your Facebook News Feed – did you raise those firms to promote to you?

Probably not. quite possibly, you performed a Google search or visited their web site. That’s by all odds completely different than proactively sign language up from associate degree email account.

Email is tried to make sure your audience gets your message.

Email drives conversions. Most marketers are laser-focused on driving conversions. notwithstanding whether or not they do this within the style of leads, sales, memberships, or a metric distinctive to your business strategy, the final word goal for marketers is to show potential customers into paying customers.

And once it involves conversions, there isn’t an additional powerful channel than email.

In fact, the common click-through rate of associate degree email campaign is around three-d (of total recipients), whereas the common click-through rate from a tweet is around zero.5%.

This means you’re 6x additional possible to induce somebody to click through to your web site via email then you’re from Twitter. As mentioned earlier, your email subscribers have told you they need to listen to from you and this isn’t usually the case with social.

4.24% of holidaymakers from email promoting purchase one thing as compared to two.49% of holidaymakers from search engines and zero.59% from social media, in line with a survey conducted by Monetate.

What’s additional, email is very measurable. Campaign Monitor customers have period access to metrics like opens, clicks, bounces, forwards, social shares, and more.

Campaign Monitor – Email promoting Metrics

Additionally, those that integrate their email promoting into a CRM like Salesforce will see primary however their email promoting impacts on business opportunities and deals.

As a seller centered on nurturing leads and driving conversions—as most marketers are—email promoting trumps all alternative communication channels for business.

the e-mail incorporates a higher ROI.

Given email’s unmatched ability to drive conversions, it is sensible that email is additionally the foremost effective promoting channel to drive ROI for your company. In fact, email promoting yields a median three,800% come back on investment for businesses and for each $1 spent on email promoting, the common come back on investment is $38.

It’s clear from these statistics that email could be a cost-efficient channel for marketers, however, why will it exceed alternative channels thus considerably once it involves ROI?

It comes all the way down to delivering extremely customized and relevant messages. not like social networks wherever you send standing updates to each follower notwithstanding their location, interests & purchase history, email permits you to be hyper-targeted along with your communications.

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cifmindia · 2 months

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Best Share Market Classes in Meerut - Capital Institute of Financial Management

Capital Institute of Financial Management offers expert-led classes with a practical approach to mastering share market trading, equipping students with the skills needed for a successful financial career.

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postolo · 5 years

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Atul Sharma on establishing ASA Legal Services LLP and upcoming field of Insolvency & Bankruptcy laws in India

Mr. Atul Sharma is a successful and pragmatic lawyer having experience of more than a decade in the legal field. After graduating from Meerut University in 1983, he started his individual criminal practice by the name of Atul Sharma & Associates which he successfully grew and developed over the course of time. His area of specializations includes Arbitration, Civil Litigation, Insolvency& Bankruptcy laws, amongst others. Keeping up with the growing and evolving market, he expanded his operations by establishing ASA Legal Services LLP, a full-service law firm with operations in cities like New Delhi, Mumbai, Bengaluru and Ahmedabad. With a pan-India presence, ASA Legal has gone on to cement its status as one of the reputed law firms of the country. Mr. Sharma advises various clients ranging from corporate houses, Banks, Financial Institutions, Public Sector Undertakings, etc. and also has experience in advising and working in issues relating to real estate financing and restructuring.

Mr. Atul Sharma will be taking us through his legal career, and will be sharing his thoughts on the upcoming field of Insolvency & Bankruptcy laws in India, the challenges one comes across in running their own law firm and how can one build upon it

1.Hello, Sir! It is indeed an honour and pleasure to have you with us. To begin with, please tell us about yourself, how did you start your journey in the area of law or rather what made you interested in this field?

First, I’d like to sincerely thank you for giving me this coveted chance of sharing my experiences and insights about my, never-ending, journey in this legal profession with your dear readers.

When legal profession was not the choice at all, the last resort for people who didn’t do or opt for anything fruitful lucrative career in life, I decided to pursue it with a firm belief that I’d break the said notion which have stigmatised such a quality profession.

Hailing from a middle-class family, I started my career in the year 1983 after passing out from Meerut University, Uttar Pradesh where the way forward was uncertain and undefined but I steered my journey with the sheer belief that “I’d be the change” instead of being “Subject to a change orchestrated by someone”. I always believe that lawyers have a substantial impact in the betterment of the society in many ways. Two things which I strongly believe have formed my present are my commitment towards my work and believing in myself, which changed the modest beginnings till date

2. You have started your career in 1983. Tell us about how the field has transformed over the years and what the future holds for new generation lawyers.

Prior to the emergence of corporate legal sectors, jobs available to lawyers like me were mostly assisting to practicing advocates and that to without any payment. So, there were only two option either be employed with private or govtsector or practice as independent lawyer. The practice had only two option i.e. civil or criminal.

But from the 1990s when liberalization came in to picture under the Indian economy, demand for lawyers who provided advisory in different practice domains have taken this field to a completely new era of modernization. Now we can see tremendous advancement in the area of law with different practice areas such as Banking & Finance, Mergers & Acquisition, Investment Arbitration, Private Equity & Venture Capital etc.

The establishment of good law schools in India has completely changed the landscape of Indian legal system, bar and bench both have modernized themselves. And I believe that future of new generations lawyers will be more technologically advanced, each lawyer will have their own specialized practice domain not like it used to be in early 90s.

3. It has been more than a decade since your commencement in this field. How do you still manage to put forth so much energy and enthusiasm in the field when lot of youngsters in this profession are struggling to cope up even for couple of years?

The key to success in this field is patience and perseverance: patience to learn the craft, patience to start from zero and go up the ladder eventually, patience to imbibe the nuances of the profession while being at the nascent steps of your career, persevering while the odds are heavily stacked against you because the tides that rise up to your height now will ebb away eventually and you’d be standing tall.

No one is born big and become a brand. Everyone has passed through the litmus of time and has to carve a niche for himself. Everyone must carry its horizon which sets the bench mark for rest.

I believe unless one dreams, he cannot achieve it. So, my job is to have a dream and make it possible. Youngster are my source of energy, they challenge me in every spear of life, professional, social &emotional.Their rough quest to achieve, survive and quick strides to make big irrespective of all odds is what challenges me more and more. Though I may have suggestion for them to have baby steps today which would eventually make them stand as an adult tomorrow.

I have left nothing unattended in my life. Though I’m not very organized, but my zeal to leave nothing unattended, makes everything possibly correct and organized.

4. From Atul sharma to Atul Sharma & Associates and presently, ASA Legal, do tell us how it all came about. Noteworthy, it was 23 years in Atul Sharma & Atul Sharma & Associates and 12 years already in ASA Legal. Do tell us about the firm and its practice areas.

I started my carrier in 1983 from Patiala House District Court, as a criminal lawyer. I was assisting to few senior lawyers in trials and bail matters. With a short span of one year I was able to establish my small practice in criminal field. However, very soon realised that my interest lies somewhere else, so stared trying on the civil side, MACT, Matrimonial, Banking and so forth other commercial practice areas. Especially, practice in banking lawsgave lot of knowledge of litigation and corporate work. And this was the turning point where Atul Sharma turned into Atul Sharma & Associates representing practically all the Banks, Financial Institutions with their advisory as well as litigation requirements.

With the increase in the work as well as number of lawyers associated, Atul Sharma & Associates become ASA Legal, a full service law firm having its operations in India with offices located at New Delhi, Mumbai, Bengaluru and Ahmedabad having two senior partners, eight partners and additional lawyer’s at different levels who look after the clients and their requirement, most of the lawyers at ASA Legal are home grown talents. But I would specially mention Mr. Anil Kumar Sharma and Mr. M.L. Rajora, two senior partners in ASA Legal who have supported and helped me in building this organization from the grass root level.

The Firm is a well-equipped organization comprising of highly qualified and well-experienced legal professionals and consultants trained to deliver/provide necessary and requisite legal support as per the requirement of the clients, both domestic and foreign.

The Firm represents clients across a spectrum of sectors comprising of government and non-governmental organizations, international entities, multinationals, Indian and foreign corporate bodies, banks, financial institutions and individuals in an array of matters. Our main areas of focus are litigation, dispute resolution, arbitration, insolvency and bankruptcy, corporate law, banking and finance, employment, labour and industrial law, real estate, corporate restructuring and due diligences.

5. Bankruptcy and Insolvency, recovery related matters is one of the core areas you and the firm specializes at. What are your viewsabout the Insolvency and Bankruptcy Code, 2016 (“I&B Code”)keeping in view the present market scenario?

Around a year back I was going through the World Bank’s report on how other countries are handling their insolvencies, while reading the report I found that global ranking of India under the insolvency regime is above 100.

Before the I&B Code came into application the whole procedure of insolvency and liquidation has dependably been in the hands of the shareholders and debt holders. By and large, when the whole procedure was finished, the benefits were dissolved with very small portion left for the creditors. Or on the other hand the promoters took an interest in the offering procedure and reacquired similar resources however with a very steep haircut, leaving the lenders vulnerable.

The I&BCode has been made for a noteworthy power move from the hands of the shareholders, management and the promoters to the lenders. Presently a

creditor with a default of Rs 1 lakh, can take the organization into liquidation. But still the Code has many grey areas which from time to time will be refined by absorbing the nature of Indian economy sector wise.

There is no doubt about the phenomena I&B Code is doing. But at the same time, I must say, that the I&B Code as on date is a double-edged sword. With the ever-dynamic approaches, every day, there is a new interpretation a new approach. For certain businesses it’s a boon, whereas for others it appears to be a cause for failing business models. We are still experimenting; indeed, we have grown and have grown for good, but the experiment is on. One must understand, that insolvency is an underlying state and merely with none payment of pending amounts that state cannot be reached, the underlying condition of reaching insolvency is no-capacity to pay and not the no-desire to pay. For the no-desire situation I believe, the right forums are the civil ones, whereas for no-capacity it is the NCLT as Adjudicating Authority.

One must understand the difference, if that is achieved, I believe the object of the code will be achieved. We cannot equate horses and mules, similarly we cannot equate a Solvent Financial Figures with the none-solvent ones only on the basis, that there is a delay in the payment or there is no desire to pay, a very thin line difference indeed.

I would again say as of now I&B Code is in its initial phase, we are still experimenting, the results will become better in the coming time, especially, when the application would be made in right direction.

6. What were the challenges faced while building up your own law firm as it stands today?

Nothing delivers without pain. The journey with new challenges, failures and pain has been wonderful. If I see back in time, I feel happy for all my failures, unsuccessful attempts because they lay the foundation stone of success.

Building up your own law firm requires lots of perseverance, handling the client, convincing the clients, turnaround time of ongoing assignment, infrastructure and most important thing flexibility of your family and employee towards you.

The biggest challenge is to give commercially viable solution to your client and to implement it to the satisfaction of the client.

7. Any advice for our readers?

Simple advice for the readers would be to stick to this one liner which I, personally, have always found very valuable in this profession, i.e. Rome wasn’t built in a day. The simple mantra of being willing to start from zero is nothing but learning the tricks of this trade now because all the knowledge that you imbibe today will help you rake up the sums later. Your tangible dreams can only be fulfilled if your intangible knowledge is strengthened, polished and founded corrected.

I am firm believer of these line by poet Dushyant Kumar “Kon kahta hai ki asman me ched nahi ho sakte, ek bar pather uchalke to dekho”

Interview conducted by Shubhodip Chakraborty, a final year student of KIIT School of Law, Bhubaneswar pursuing BBA.LL.B (Business Law Hons.). He is the Student Ambassador of KIIT School of Law.

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khabarsamay · 7 years

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India's changing transport landscape

The progress of a country is closely linked to the efficiency with which it transports its man and material. A good transport system aids economic growth by providing essential connectivity between available resources, centres of production and the market. It is also a vital factor in promoting balanced regional growth by ensuring the delivery of goods and services to the last man in the remotest part of the country. Despite having one of the most extensive transport networks in the world, India has, for long, been plagued by very slow and inefficient movement of passenger and freight. The sector is faced with many challenges. The penetration of the transport network in remote areas and difficult terrains is inadequate. Highways are narrow, congested, and poorly maintained, leading to slow movement of traffic, valuable loss of time and a heavy burden of pollution. Accidents are rampant , leading to the loss of nearly 1.5 lakh lives every year. A very high percentage of the freight moves on roads even though it has been established that this is the costliest mode of transport, with the highest pollution burden. Rail transport is cheaper and more environment friendly than road transport, but the network is slow and inadequate,while the waterways which are the cheapest and most environment friendly of the three are grossly underdeveloped. The result of this unfavourable modal mix is high logistics costs that make our goods non competitive in the international market. This narrative has, however, started changing since the last three four years. The government has made it a major priority to build a world class transport infrastructure in the country, that is cost effective, easily accessible to everyone, safe, creates minimum load of pollutants and relies on indigenous inputs to the maximum possible extent. This has involved strengthening the available infrastructure by leveraging world class technology, building new infrastructure and modernizing the legislative framework to support this work. This has also involved partnering with the private sector and creating and nurturing an enabling environment for such partnership. National highways constitute just two percent of the country’s road network but carry 40 percent of the traffic load. The government is working hard to augment this infrastructure both in terms of length and quality. Having started with about 96,000 km of national highways in 2014, we now have over 1.5 kms and soon hope to reach 2 lakh kms. The upcoming Bharatmala Programme will link border and international connectivity roads, develop economic corridors, inter corridors and feeder routes, improve connectivity of national corridors, build coastal and port connectivity roads, and greenfield expressways. This means that all areas of the country will have easy access to national highways. The North East region, naxal affected areas, backward and interior areas are being given special attention in terms of building road connectivity. Bridges like the Dhola Sadia in Assam and state of the art tunnels like Chenani Nashri in Jammu and Kashmir are coming up to shorten distances in difficult terrains and make remote areas more easily accessible. High density traffic corridors like the Vadodara-Mumbai, Bangalore-Chennai and Delhi-Meerut routes can look forward to world class, access controlled expressways, while travel to places of religious and tourist importance like the Char Dham and the Buddhist Circuit will get faster and more convenient. Apart from adding kilometers, we are also committed to make the highways safe for travel. For this, a multi-pronged approach has been adopted that includes incorporating safety features in road designs, rectifying known accident black spots, proper road signages, more effective legislation, improved vehicular safety standards, training of drivers, improved trauma care and enhanced public awareness. Under the Setu Bharatam programmes all railway level crossings are to be replaced with over bridges or under passes and an inventory with structural rating of all bridges on national highways is being created so that timely repair or rebuilding actions can be undertaken. The Motor Vehicle (Amendment) Bill has been passed by the Lok Sabha, and awaits passing by Rajya Sabha. The Bill addresses road safety issues by providing for stiffer penalties, making fitness certification of vehicles and issue of drivers licenses transparent by computerizing it and minimizing human intervention, statutory provisions for protection of good Samaritans and recognition of IT enabled enforcement systems. The issue of reducing pollution is being addressed through a programme for replacement of old vehicles, adopting BS-VI emission norms from 1stApril 2020, developing plantations along highways by involving the local participation and Electronic Toll Collection based on RFID tags called FASTags that will reduce waiting time at toll plazas. The use of alternate fuel like Ethanol, Bio-CNG, Bio-Diesel, Methanol and electricity is being promoted and some of these are already running in some cities on an experimental basis. Looking at the cheaper and greener water transportation, efforts are underway to utilize the navigational potential of India’s 7500 km long coastline and over 14,000 km of inland waterways through the Sagarmala programme and by declaring 111 waterways as National Waterways. Sagarmala envisages developing ports as engines of growth. The idea is to industrialize the port areas by developing 14 coastal economic zones. This would be supported by modernization and augmentation of the port infrastructure, improving connectivity of ports with the hinterland through road, rail and waterways, and development of the coastal community. It is expected that besides saving Rs 35000-Rs 40,000 as logistics cost annually, boosting exports by about USD 110 billion and generating one crore new jobs, Sagarmala will also double the share of domestic waterways in the modal mix in the next ten years. In addition to the above, work is already in progress on several waterways including Ganga and Brahmaputra to develop their navigational potential. The World Bank aided Jal Marg Vikas project on Ganga aims to develop the river stretch from Haldia to Allahabad to allow navigation of 1500-2000 tonne ships. Work on building multi modal terminals at Varanasi, Sahibganj and Haldia and other necessary infrastructure on this stretch is progressing rapidly. With this, much of the cargo movement to the eastern and north eastern parts of the country can be done through waterways, resulting in lowering of the price of commodities. Thirty seven more waterways will be developed in the next three years . While the highways and waterways sectors are being modernized rapidly, work is also underway for developing an integrated transport system based on an optimal modal mix and seamless intermodal connectivity. In this context a Logistic Efficiency Enhancement Programme (LEEP) has been envisaged to enhance the efficiency of freight transportation in the country. This would include construction of fifty economic corridors, upgrading feeder routes, developing thirty-five multimodal logistics parks with storage and warehousing facilities and constructing ten inter-modal stations to integrate various transportation modes . The transport sector in India is definitely transforming rapidly, and is poised to become the biggest enabler for the country’s growth. As this revolution unfolds over the Indian landscape, we can not only hope to see the country developing faster, but also see the benefits of progress embracing regions and people who are still out of its bounds today. (PIB) Click to Post

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homestudyhelp365-blog · 7 years

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Marketing Management

Case Study (20Marks)

Kaggi’s Food Co (KFC) is a large producer & seller of edible oils, flour, pulses, spices & some other food items. Over past ten years KFC could establish itself well with popular brand names for its produce. Oil brand “Sunrise” from KFC is very popular as low fat, healthy cooking medium. KFC has three mills, one each in Meerut, Dehradun & Lucknow. To avail tax benefit only spices are procured from small manufacturers who carry out their operations under strict supervision of KFC quality team. All other items are manufactured in company’s own mills. SO far entire produce of KFC is sold easily in northern region of seven states through loyal set of distributors & retailers. For past three years KFC has started feeling the pressure of competition, more in oil & flour brands. Apart from bundling free soap, detergent, pet jar etc., competitors have increased distributor & retailer margins on volume off take. The young and professional management team of KFC is confident of achieving targets and enjoying the scene. KFC mills are not very modern ; nevertheless, they are maintained well. Breakdowns and production stoppages are very rare. KFC has recently bought a large salt manufacturing facility in a coastal town. This mill produces good quality common salt on contract basis for two different brands. The previous owner found this arrangement very neat with assured and quick turn over even though the profit margin is low. KFC did not wish to change the arrangement immediately, but thought building own brand for salt will not be difficult. It will increase profit margin also. Added attraction is that branded salt can easily be sold through existing channel. Market for branded salt is already over crowed. There are many national and local brands. The leading brand TATA is there for over 30years. There are other big national brands with deep pockets for promotion such as Nirma, Tseries, Dandi, Catch etc. Each brand is trying to take a particular but different position. While common planks are crystal clear, white & free flow, the special positions are iodized, triple refined, from the house of TATA etc. Prices & packing are almost same. Only Dandi & Catch are costlier. Catch sells in dispensable container of 400 gms also

Answer the following question.

Q1. What core product is Kaggi’s Food selling when it sells edible oils?

Q2. Carry out a SWOT analysis for Kaggi’s Food

Q3. Suggest some differentiators to build up competitive advantages for KFC’s brand of salt

Q4. What will you suggest to ensure trial & feedback from customers of salt during launch?

Case Study (20 Marks)

Sunshine Lumieres was established in 1992 in Bangalore, India to manufacture lamps mainly for household use. The company was established by Dr. Srinath Kashyap who had extensive experience in the lamp industry with the major multinational manufacturers in India and overseas. Sunshine was involved till now in manufacturing and supplying lamps for consumer and household use under various brands for the leading lamp companies. Dr. Kashyap was involved in looking after the manufacturing and marketing functions while his wife looked after the Finances and the HR functions. The Company had a total of 50 employees and grossed revenue of Rs.9 crores in 2005. The market in India was large and growing due to the increasing affluence and the massive rural electrification programmes of the Government. Post liberalization in 1992; the market dynamics slowly started changing due to increased competition from leading brands looking to capture larger market shares. Dr Kashyap felt it was time to diversify this business and get into newer product segments. The lamp industry can be classified into various segments like: Consumer household Lamps Industrial & Commercial lamps Specialty lamps like high intensity lamps used in Medical & Office Equipment Automotive lamps Miniature lamps Energy efficient lamps like CFL lamps, LED lamps etc. While the large MNCs were present in all segments, most local manufacturers were involved in the consumer and household lighting. Typically, household lamps sold at around US$0.25 per piece at the retail level while the Industrial and commercial lamps sold at prices upwards of US$25 per piece retail. Sunshine lumeries hired Dr. Mohan Das, a bright Engineer from IIT and MBA from a leading Business school. After working in some leading companies, Mohan felt it was time for him to exploit his innovative skills and create world class products. In a very short span of time after joining Sunshine, Dr. Das was able to produce some very interesting and technologically advanced products. Dr. Kashyap felt that over time , in low value products like lamps, the large MNC’s would be forced to give way to players from developing countries like China and India, who would over time establish the products under their own brands. Establishing the Sunshine brand over time was therefore vital for the future. Meanwhile, Mohan had designed a slew of new and innovative products – comparable with the best in their class in the world, in the energy efficient and Industrial lamp categories. Given suitable financial investments, these could take the company’s revenues to over Rs.100 crores by 2008 between the domestic and export markets. As he looked out of his office window, enjoying the light drizzle and cool breeze of Bangalore, Dr. Kashyap’s realized that he was at a point of inflexion. If the current opportunities were exploited fully, it could lead to great fortunes for himself and his family. He could even take the company public and unlock the value of his holdings. However, it would also mean that Sunshine would have to evolve into a professionally managed company and have a larger number of employees. He wondered how he should go about structuring his Sales and Distribution organization so as to grow manifold both domestically and overseas within the next three years before taking the company public. Dr. Kashyap was convinced that he needed to seek professional advice. He invited Dr. Vasant Rao, an old friend and leading Management expert in Bangalore to visit his office for a discussion on a broad game plan

Answer the following question.

Q1. How Dr. Kashyap should go about professionalizing & restructuring his organization?

Q2. Should the sales be organized on geographic or product basis?

Q3. Should be distribution be common for all products?

Q4. Should he have his own Sales and Distribution organizations in some countries?

Case (20 Marks)

A Case Study on Classic Airlines: Classic Airlines is facing an organizational issue. External and internal marketing programs have not been able to satisfy the needs and wants of the stakeholders. Target customers are looking at the services offered by other airlines to satisfy their wants and needs. This has resulted in poor sales and reduced profits for the company. The marketing plan of a firm “helps the firm connect with its customers” (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an effective plan of action that will not only help attract and retain customers, but also boost sales and profits. The Situation Issue and Opportunity Identification Classic Airlines is a 25 year old company that commands a fleet of more than 375 jets that serve 240 cities with more than 2300 daily flights. The company is facing numerous challenges because of rising costs and lack of innovation. Customers are not satisfied with the service they are receiving and management cannot agree on how to correct the issues. A manager at Classic Airlines expresses, “Your challenge is going to be rising above our competition without discounting airfare” (Case Study, 2008). The company will have to figure out strategies to overcome the challenges. Challenges Identification Classic Airlines must address the challenges the company is facing. The company is experiencing a decrease in stock prices. Employee morale is low because of finger pointing and lack of unity. The case study states that “loyal customers were jumping ship and the ones still aboard seemed to be flying less frequently” (Case Study, 2008). The senior vice president of customer service explains that “customers have no voice” which is a major challenge for the company. Classic Airlines and many of its rivals expanded too quickly (Case Study,

2008). The case study mentions that the CEO and CFO focus on numbers and less on marketing. Membership in classic rewards is down nearly 20% and the average number of flights per member is down more than 20%. The company recently mandated a 15% across the board cost reduction over the next 18 months which is also a major challenge for all departments. “Changes in the marketing environment are a source of opportunities and threats to be managed. The process of continually acquiring information on events occurring outside the organization toidentify and interpret potential trends is called environmental scanning” (Kerin et al., 2006).Environmental scanning will help the company progress A technique for marketing research is to utilize the 5step marketing research approach which encompasses the following steps: Define the problem Develop the research plan Collect relevant information by specifying Develop findings Take marketing actions The final objective of the company is to become the largest airline provider. A SWOT analysis identified several opportunities

Answer the following question.

Q1. Discuss different opportunity for Classic Airlines

Q2. When deciding the optimum solution, Classic Airlines must understand what their goals are, what their end state vision is, and also what challenges they have faced with product development. Discuss

Case Study (20 Marks)

When HLL introduced Lifebuoy in the Indian market in 1895 (110 years ago) it was positioned as the soap that would destroy germs and keep the body healthy. The brand found the going tough especially in rural markets where most people were accustomed to without any soap. HLL then decided to project lifebuoy as soap for hand wash. The approach seemed is pay off. By 1900 Lifebuoy had established itself as soap for hand wash. At this stage, the brand’s inherent properties were expanded and lifebuoy was repositioned as bath soap. Health remained the benefit proposition. “Where there is lifebuoy, there is health”, become a popular jingle in rural India. The brand was also projected on the plank of economy. Much later, in 1964, the brand was relaunched with a change in shape and wrapper design. Lifebuoy started associated with sports. The health and body fitness dimension got reinforced HLL had many requirements to meet. It had to tap same of the emergency market needs. It had to play down the image of lifebuoy as villagers soap and it had to embrace to earnings from lifebuoy brand in the long term. HLL decided to meet these needs through line extensions such as: Lifebuoy personal, Lifebuoy plus, Lifebuoy gold, liquid lifebuoy and lifebuoy active.

Answer the following question.

Q1. How did HLL Position lifebuoy in the beginning?

Q2. What was the geographical focus and why?

Q3. Explain why the brand was going tough in the market?

Q4. What are your views about HLL’s building line extensions?

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