#setthepagefree

[35bodies]

These are some portraits and unit stills I did of Lee Child author of the Jack Reacher series, for a @xerox campaign #setthepagefree this was my second major campaign shoot the first with such world renowned celebrity authors. One thing I love about my job is the opportunity to work with such an array of people and to connect and collaborate with them on photos. . I love the challenge of connecting with people outside your bubble. Lee had a Wind Talkers challenge coin. My uncle, a collector of such coins, had taught me about the coins traditions and meanings. When I asked Lee about his coin his eyes lit up and we got to talk about something awesome that connected us. . . . #unitstills #unitstill #unitstillphotographer #unitstillphotography #portrait #portraitphotography #xerox #leechilds #jackreacher #nikon #nikonphotography #nikonnofilter https://www.instagram.com/p/CT53KU4jvdj/?utm_medium=tumblr

[jeramymobley]

Set the Page Free: 5 Questions With Xerox VP Barbara Basney

Xerox this week released a unique project for the brand—a free e-book called Speaking of Work: A Story of Love, Suspense and Paperclips.

It’s an all-star anthology featuring literary luminaries (and a trio of creatives: the book’s designer plus two songwriters). It’s also the output of “Project: Set the Page Free” — a novel partnership with the 92nd Street Y’s Poetry Center, which is hosting a reading for the public this evening (Oct. 27) at that hallowed institution on New York City’s Upper East Side.

Taking part in the 7:30pm ET book launch (which is streaming here and on the 92Y Twitter feed) are contributors Jonathan Ames, Lee Child (above), Sloane Crosley, Joshua Ferris, Chip Kidd (who designed the book cover), Alain Mabanckou and Joyce Carol Oates.

Not on-stage but also part of the e-book project: Billy Collins, Jonathan Safran Foer, Roxane Gay, Valeria Luiselli, Gary Shteyngart — plus musical collaborators Aimee Mann and Jonathan Coulton, who wrote an original song for the project.

Tune into our Facebook page tonight at 7:30pm ET for a live stream from the #SetThePageFree event, or watch it here. https://t.co/EzVyvAL4V9

— Xerox (@Xerox) October 27, 2017

It’s part of the year-long “Set the Page Free” platform that kicked off in January to celebrate the new Xerox as it spun off its business services unit as Conduent, which it marked with a TV commercial reboot of the iconic “Monks” 1976 Super Bowl ad about Brother Dominic’s personal savior: Xerox.

In August, the second wave of the campaign invited writers via the 92nd Street Y’s Unterberg Poetry Center to collaborate and contribute pieces to this “epic tale” about the modern workplace and ruminate on how communication, connection and work are changing. Or as Crosley writes in the book’s introduction, “explore contemporary issues of mentorship, creation, competition and even boredom.”

The participants also shot video interviews in a must-watch companion web series you can find here. Also involved: Worldreader, a global literacy organization that donates e-books to kids and families in need.

For more on “Project: Set the Page Free” and the bigger year-long campaign, Barbara Basney—the company’s Vice President Global Brand, Advertising & Media—spoke with Interbrand New York Managing Director Daniel Binns.

Barbara, you launched the new Xerox in January with the “Set the Page Free” idea by revisiting the classic Brother Dominic spot. How does “Project: Set the Page Free” take this to a new level, and how does it connect back to that platform?

We wanted to really activate “Set the Page Free” to make it more of a program as opposed to a piece of creative. We wanted a really big and bold idea, something unexpected, something that could generate some of its own juice, if you will, in the marketplace.

We wanted something that would give us an opportunity to provide unexpected relevance for the brand fresh in a fresh, unexpected way. So not a chest-beating, direct approach—which is what a lot of companies take. We are a B2B company so we want this, of course, to be relevant to B2B but in a very relatable kind of way, because after all, business people are people too. We wanted it to be something that could be a rolling thunder, rather than just launching a ‘thing.’

We also wanted it to be something that we could implement in a more global way this. So the Project: Set the Page Free campaign is running in three languages and activated in 22 countries. In partnering with these literary luminaries, the way we activated it and the way we organically integrated how Xerox helps to innovate how they work, collaborate and communicate, and weaving that organically into the program was spot-on to what we were trying to accomplish with this.

The TV commercial (reboot) was in large part about just creating awareness of the new Xerox—what it stands for, getting noticed again. How will you measure the success of this next phase of the “Set the Page Free” project?

While this is relevant to almost anyone, anyone could relate to it, our target audience is a business decision-maker. So our media is targeted in that way, and as we take the rolling thunder approach, in each wave we’re offering “get more updates on content.” Right now we’re saying ‘Sign up to get the e-book.’

That’s giving us an opportunity to contain dialoging with that target audience. We’re certainly measuring that, because that now will be part of a nurture program, so that’s fading out into that process. And then also we have some brand measurement in place as well for the program.

Easily one of the 5 or 6 strangest photos of me to ever appear in the NY Times.https://t.co/rpjNlmNohx

— Gary Shteyngart (@Shteyngart) October 25, 2017

What are some of the innovative ways you’re trying to reach that those business decision-makers? Are you doing anything differently to leverage the content that you’ve created?

There’s amazing juice in the message, so that’s where you need to have a program that enabled this amazing collaboration and work process for these 14 literary luminaries. Weave in how Xerox is doing that in an indirect—rather than direct ‘hit you over the head’—kind of a way and continuing that as the dialogue that we have with them and then making sure we’re touching all different touchpoints here. While we have our media buy and a strong social component, this was entirely a digital activation.

The beauty of the power of a bold idea is it often leads to great PR coverage as well, because it’s something interesting to talk about and something different for a company to be doing right now. We’re able to continue a conversation and dialogue with people. So those are the ways that this kind of fires on all cylinders from a business perspective as well as a general interest perspective.

Set the Page Free—with @Xerox, Jonathan Ames, Lee Child, Sloane Crosley, Alain Mabanckou & others

OCT 27 at @92Yhttps://t.co/kpUHL2qlOW http://pic.twitter.com/Kh6IFuTjEc

— 92Y Poetry Center (@92YPoetry) October 26, 2017

In terms of actually working with these writers, were there some interesting learnings about how they actually collaborated together and used the software and the technology to do that?

Each individual is an amazingly accomplished artist and everyone has their own style, their own way of working and how they want how they want to collaborate, what they want to do, what their style is. So it was a very interesting process to do a debrief with each in advance. So once that individual had agreed to participate in this project, we worked individually to eventually figure out what was right for them, what’s organic, what makes sense.

What makes them fascinating is their different work styles. Each one is a unique artist and that to me speaks to what Xerox is enabling, which is helping people, companies, businesses of all shapes and sizes to work better, to produce better, to communicate, to collaborate. So was a great microcosm of what we do that comes to light through the relationships with the artists themselves, and their participation.

This really had to be rooted in the reality of what’s right for them. Each of those videos that you see is real, and they’re very different. That’s the beauty and the power of the program—figuring out ‘how does that person truly work?’ It’s figuring out what’s their process, what’s their style and trying to figure out what’s the right thing.

Where will technology take us? #SetThePageFree https://t.co/SDZ3EMpdUz

— Xerox (@Xerox) October 26, 2017

How would you hope or expect people, your target customers, will feel differently about Xerox after engaging with this campaign?

I call it unexpected relevance. “Brother Dominic” was hitting on the same note. You don’t realize you can use an app button and it can translate into 55 languages in a second. You don’t realize security features. You don’t realize how you can enable working with the cloud seamlessly. There a lot of things that I’m always wanting to have the brand advance and put its foot forward in the company to help underscore the unexpected relevance of what we do through our technology, our software, our apps, our security, our personalization, which is all at the foundation of the innovation that we bring to bear, and always have.

Xerox had an epic year in terms of new product reveals with our ConnectKey launch and our VersaLink and AltaLink products. The products we’re bringing to market are of a higher order and purpose, and involve pieces of technology with software, personalization, etc. That, of course, had a huge marketing focus for the company and the business this year, which Future of Work was supporting, which was fantastic.

Everything is still laddering up to “Set the Page Free” as our communications platform. So ConnectKey, AltaLink VersaLink are how we “set the page free” and how we help enable these apps—easy translator and extra security features and ways of working within the cloud, and all ‘setting the page free.’ So all the communications are dovetailing up to that North Star. Set the Page Free, and the Future of Work was just taking that from a different vantage point.

Get more insights in our Q&A series and suggest a Q&A via editor@brandchannel.com.

Subscribe to our e-newsletter for more.

The post Set the Page Free: 5 Questions With Xerox VP Barbara Basney appeared first on brandchannel:.

[brianruiz]

RT XeroxProduction The world has changed. It demands print applications that transcend CMYK and stand out from the ordinary. Experience that change with the Xerox Iridesse Production Press ➡️ https://t.co/kF5hzwUt06. #IntroducingIridesse #SetThePageFree …

RT XeroxProduction The world has changed. It demands print applications that transcend CMYK and stand out from the ordinary. Experience that change with the Xerox Iridesse Production Press ➡️ https://t.co/kF5hzwUt06. #IntroducingIridesse #SetThePageFree …

— Brian Ruiz (@TheBrianRuiz) May 9, 2018

via Twitter https://twitter.com/TheBrianRuiz May 09, 2018 at 09:58AM

[glenmenlow]

Set the Page Free: 5 Questions With Xerox VP Barbara Basney

Xerox this week released a unique project for the brand—a free e-book called Speaking of Work: A Story of Love, Suspense and Paperclips.

It’s an all-star anthology featuring literary luminaries (and a trio of creatives: the book’s designer plus two songwriters). It’s also the output of “Project: Set the Page Free” — a novel partnership with the 92nd Street Y’s Poetry Center, which is hosting a reading for the public this evening (Oct. 27) at that hallowed institution on New York City’s Upper East Side.

Taking part in the 7:30pm ET book launch (which is streaming here and on the 92Y Twitter feed) are contributors Jonathan Ames, Lee Child (above), Sloane Crosley, Joshua Ferris, Chip Kidd (who designed the book cover), Alain Mabanckou and Joyce Carol Oates.

Not on-stage but also part of the e-book project: Billy Collins, Jonathan Safran Foer, Roxane Gay, Valeria Luiselli, Gary Shteyngart — plus musical collaborators Aimee Mann and Jonathan Coulton, who wrote an original song for the project.

Tune into our Facebook page tonight at 7:30pm ET for a live stream from the #SetThePageFree event, or watch it here. https://t.co/EzVyvAL4V9

— Xerox (@Xerox) October 27, 2017

https://platform.twitter.com/widgets.js

It’s part of the year-long “Set the Page Free” platform that kicked off in January to celebrate the new Xerox as it spun off its business services unit as Conduent, which it marked with a TV commercial reboot of the iconic “Monks” 1976 Super Bowl ad about Brother Dominic’s personal savior: Xerox.

In August, the second wave of the campaign invited writers via the 92nd Street Y’s Unterberg Poetry Center to collaborate and contribute pieces to this “epic tale” about the modern workplace and ruminate on how communication, connection and work are changing. Or as Crosley writes in the book’s introduction, “explore contemporary issues of mentorship, creation, competition and even boredom.”

The participants also shot video interviews in a must-watch companion web series you can find here. Also involved: Worldreader, a global literacy organization that donates e-books to kids and families in need.

For more on “Project: Set the Page Free” and the bigger year-long campaign, Barbara Basney—the company’s Vice President Global Brand, Advertising & Media—spoke with Interbrand New York Managing Director Daniel Binns.

Barbara, you launched the new Xerox in January with the “Set the Page Free” idea by revisiting the classic Brother Dominic spot. How does “Project: Set the Page Free” take this to a new level, and how does it connect back to that platform?

We wanted to really activate “Set the Page Free” to make it more of a program as opposed to a piece of creative. We wanted a really big and bold idea, something unexpected, something that could generate some of its own juice, if you will, in the marketplace.

We wanted something that would give us an opportunity to provide unexpected relevance for the brand fresh in a fresh, unexpected way. So not a chest-beating, direct approach—which is what a lot of companies take. We are a B2B company so we want this, of course, to be relevant to B2B but in a very relatable kind of way, because after all, business people are people too. We wanted it to be something that could be a rolling thunder, rather than just launching a ‘thing.’

We also wanted it to be something that we could implement in a more global way this. So the Project: Set the Page Free campaign is running in three languages and activated in 22 countries. In partnering with these literary luminaries, the way we activated it and the way we organically integrated how Xerox helps to innovate how they work, collaborate and communicate, and weaving that organically into the program was spot-on to what we were trying to accomplish with this.

The TV commercial (reboot) was in large part about just creating awareness of the new Xerox—what it stands for, getting noticed again. How will you measure the success of this next phase of the “Set the Page Free” project?

While this is relevant to almost anyone, anyone could relate to it, our target audience is a business decision-maker. So our media is targeted in that way, and as we take the rolling thunder approach, in each wave we’re offering “get more updates on content.” Right now we’re saying ‘Sign up to get the e-book.’

That’s giving us an opportunity to contain dialoging with that target audience. We’re certainly measuring that, because that now will be part of a nurture program, so that’s fading out into that process. And then also we have some brand measurement in place as well for the program.

Easily one of the 5 or 6 strangest photos of me to ever appear in the NY Times.https://t.co/rpjNlmNohx

— Gary Shteyngart (@Shteyngart) October 25, 2017

https://platform.twitter.com/widgets.js

What are some of the innovative ways you’re trying to reach that those business decision-makers? Are you doing anything differently to leverage the content that you’ve created?

There’s amazing juice in the message, so that’s where you need to have a program that enabled this amazing collaboration and work process for these 14 literary luminaries. Weave in how Xerox is doing that in an indirect—rather than direct ‘hit you over the head’—kind of a way and continuing that as the dialogue that we have with them and then making sure we’re touching all different touchpoints here. While we have our media buy and a strong social component, this was entirely a digital activation.

The beauty of the power of a bold idea is it often leads to great PR coverage as well, because it’s something interesting to talk about and something different for a company to be doing right now. We’re able to continue a conversation and dialogue with people. So those are the ways that this kind of fires on all cylinders from a business perspective as well as a general interest perspective.

Set the Page Free—with @Xerox, Jonathan Ames, Lee Child, Sloane Crosley, Alain Mabanckou & others

OCT 27 at @92Yhttps://t.co/kpUHL2qlOW pic.twitter.com/Kh6IFuTjEc

— 92Y Poetry Center (@92YPoetry) October 26, 2017

https://platform.twitter.com/widgets.js

In terms of actually working with these writers, were there some interesting learnings about how they actually collaborated together and used the software and the technology to do that?

Each individual is an amazingly accomplished artist and everyone has their own style, their own way of working and how they want how they want to collaborate, what they want to do, what their style is. So it was a very interesting process to do a debrief with each in advance. So once that individual had agreed to participate in this project, we worked individually to eventually figure out what was right for them, what’s organic, what makes sense.

What makes them fascinating is their different work styles. Each one is a unique artist and that to me speaks to what Xerox is enabling, which is helping people, companies, businesses of all shapes and sizes to work better, to produce better, to communicate, to collaborate. So was a great microcosm of what we do that comes to light through the relationships with the artists themselves, and their participation.

This really had to be rooted in the reality of what’s right for them. Each of those videos that you see is real, and they’re very different. That’s the beauty and the power of the program—figuring out ‘how does that person truly work?’ It’s figuring out what’s their process, what’s their style and trying to figure out what’s the right thing.

Where will technology take us? #SetThePageFree https://t.co/SDZ3EMpdUz

— Xerox (@Xerox) October 26, 2017

https://platform.twitter.com/widgets.js

How would you hope or expect people, your target customers, will feel differently about Xerox after engaging with this campaign?

I call it unexpected relevance. “Brother Dominic” was hitting on the same note. You don’t realize you can use an app button and it can translate into 55 languages in a second. You don’t realize security features. You don’t realize how you can enable working with the cloud seamlessly. There a lot of things that I’m always wanting to have the brand advance and put its foot forward in the company to help underscore the unexpected relevance of what we do through our technology, our software, our apps, our security, our personalization, which is all at the foundation of the innovation that we bring to bear, and always have.

Xerox had an epic year in terms of new product reveals with our ConnectKey launch and our VersaLink and AltaLink products. The products we’re bringing to market are of a higher order and purpose, and involve pieces of technology with software, personalization, etc. That, of course, had a huge marketing focus for the company and the business this year, which Future of Work was supporting, which was fantastic.

Everything is still laddering up to “Set the Page Free” as our communications platform. So ConnectKey, AltaLink VersaLink are how we “set the page free” and how we help enable these apps—easy translator and extra security features and ways of working within the cloud, and all ‘setting the page free.’ So all the communications are dovetailing up to that North Star. Set the Page Free, and the Future of Work was just taking that from a different vantage point.

Get more insights in our Q&A series and suggest a Q&A via editor@brandchannel.com.

Subscribe to our e-newsletter for more.

The post Set the Page Free: 5 Questions With Xerox VP Barbara Basney appeared first on brandchannel:.

from WordPress https://glenmenlow.wordpress.com/2017/10/30/set-the-page-free-5-questions-with-xerox-vp-barbara-basney/ via IFTTT

[joejstrickl]

Set the Page Free: 5 Questions With Xerox VP Barbara Basney

Xerox this week released a unique project for the brand—a free e-book called Speaking of Work: A Story of Love, Suspense and Paperclips.

It’s an all-star anthology featuring literary luminaries (and a trio of creatives: the book’s designer plus two songwriters). It’s also the output of “Project: Set the Page Free” — a novel partnership with the 92nd Street Y’s Poetry Center, which is hosting a reading for the public this evening (Oct. 27) at that hallowed institution on New York City’s Upper East Side.

Taking part in the 7:30pm ET book launch (which is streaming here and on the 92Y Twitter feed) are contributors Jonathan Ames, Lee Child (above), Sloane Crosley, Joshua Ferris, Chip Kidd (who designed the book cover), Alain Mabanckou and Joyce Carol Oates.

Not on-stage but also part of the e-book project: Billy Collins, Jonathan Safran Foer, Roxane Gay, Valeria Luiselli, Gary Shteyngart — plus musical collaborators Aimee Mann and Jonathan Coulton, who wrote an original song for the project.

Tune into our Facebook page tonight at 7:30pm ET for a live stream from the #SetThePageFree event, or watch it here. https://t.co/EzVyvAL4V9

— Xerox (@Xerox) October 27, 2017

It’s part of the year-long “Set the Page Free” platform that kicked off in January to celebrate the new Xerox as it spun off its business services unit as Conduent, which it marked with a TV commercial reboot of the iconic “Monks” 1976 Super Bowl ad about Brother Dominic’s personal savior: Xerox.

In August, the second wave of the campaign invited writers via the 92nd Street Y’s Unterberg Poetry Center to collaborate and contribute pieces to this “epic tale” about the modern workplace and ruminate on how communication, connection and work are changing. Or as Crosley writes in the book’s introduction, “explore contemporary issues of mentorship, creation, competition and even boredom.”

The participants also shot video interviews in a must-watch companion web series you can find here. Also involved: Worldreader, a global literacy organization that donates e-books to kids and families in need.

For more on “Project: Set the Page Free” and the bigger year-long campaign, Barbara Basney—the company’s Vice President Global Brand, Advertising & Media—spoke with Interbrand New York Managing Director Daniel Binns.

Barbara, you launched the new Xerox in January with the “Set the Page Free” idea by revisiting the classic Brother Dominic spot. How does “Project: Set the Page Free” take this to a new level, and how does it connect back to that platform?

We wanted to really activate “Set the Page Free” to make it more of a program as opposed to a piece of creative. We wanted a really big and bold idea, something unexpected, something that could generate some of its own juice, if you will, in the marketplace.

We wanted something that would give us an opportunity to provide unexpected relevance for the brand fresh in a fresh, unexpected way. So not a chest-beating, direct approach—which is what a lot of companies take. We are a B2B company so we want this, of course, to be relevant to B2B but in a very relatable kind of way, because after all, business people are people too. We wanted it to be something that could be a rolling thunder, rather than just launching a ‘thing.’

We also wanted it to be something that we could implement in a more global way this. So the Project: Set the Page Free campaign is running in three languages and activated in 22 countries. In partnering with these literary luminaries, the way we activated it and the way we organically integrated how Xerox helps to innovate how they work, collaborate and communicate, and weaving that organically into the program was spot-on to what we were trying to accomplish with this.

The TV commercial (reboot) was in large part about just creating awareness of the new Xerox—what it stands for, getting noticed again. How will you measure the success of this next phase of the “Set the Page Free” project?

While this is relevant to almost anyone, anyone could relate to it, our target audience is a business decision-maker. So our media is targeted in that way, and as we take the rolling thunder approach, in each wave we’re offering “get more updates on content.” Right now we’re saying ‘Sign up to get the e-book.’

That’s giving us an opportunity to contain dialoging with that target audience. We’re certainly measuring that, because that now will be part of a nurture program, so that’s fading out into that process. And then also we have some brand measurement in place as well for the program.

Easily one of the 5 or 6 strangest photos of me to ever appear in the NY Times.https://t.co/rpjNlmNohx

— Gary Shteyngart (@Shteyngart) October 25, 2017

What are some of the innovative ways you’re trying to reach that those business decision-makers? Are you doing anything differently to leverage the content that you’ve created?

There’s amazing juice in the message, so that’s where you need to have a program that enabled this amazing collaboration and work process for these 14 literary luminaries. Weave in how Xerox is doing that in an indirect—rather than direct ‘hit you over the head’—kind of a way and continuing that as the dialogue that we have with them and then making sure we’re touching all different touchpoints here. While we have our media buy and a strong social component, this was entirely a digital activation.

The beauty of the power of a bold idea is it often leads to great PR coverage as well, because it’s something interesting to talk about and something different for a company to be doing right now. We’re able to continue a conversation and dialogue with people. So those are the ways that this kind of fires on all cylinders from a business perspective as well as a general interest perspective.

Set the Page Free—with @Xerox, Jonathan Ames, Lee Child, Sloane Crosley, Alain Mabanckou & others

OCT 27 at @92Yhttps://t.co/kpUHL2qlOW pic.twitter.com/Kh6IFuTjEc

— 92Y Poetry Center (@92YPoetry) October 26, 2017

In terms of actually working with these writers, were there some interesting learnings about how they actually collaborated together and used the software and the technology to do that?

Each individual is an amazingly accomplished artist and everyone has their own style, their own way of working and how they want how they want to collaborate, what they want to do, what their style is. So it was a very interesting process to do a debrief with each in advance. So once that individual had agreed to participate in this project, we worked individually to eventually figure out what was right for them, what’s organic, what makes sense.

What makes them fascinating is their different work styles. Each one is a unique artist and that to me speaks to what Xerox is enabling, which is helping people, companies, businesses of all shapes and sizes to work better, to produce better, to communicate, to collaborate. So was a great microcosm of what we do that comes to light through the relationships with the artists themselves, and their participation.

This really had to be rooted in the reality of what’s right for them. Each of those videos that you see is real, and they’re very different. That’s the beauty and the power of the program—figuring out ‘how does that person truly work?’ It’s figuring out what’s their process, what’s their style and trying to figure out what’s the right thing.

Where will technology take us? #SetThePageFree https://t.co/SDZ3EMpdUz

— Xerox (@Xerox) October 26, 2017

How would you hope or expect people, your target customers, will feel differently about Xerox after engaging with this campaign?

I call it unexpected relevance. “Brother Dominic” was hitting on the same note. You don’t realize you can use an app button and it can translate into 55 languages in a second. You don’t realize security features. You don’t realize how you can enable working with the cloud seamlessly. There a lot of things that I’m always wanting to have the brand advance and put its foot forward in the company to help underscore the unexpected relevance of what we do through our technology, our software, our apps, our security, our personalization, which is all at the foundation of the innovation that we bring to bear, and always have.

Xerox had an epic year in terms of new product reveals with our ConnectKey launch and our VersaLink and AltaLink products. The products we’re bringing to market are of a higher order and purpose, and involve pieces of technology with software, personalization, etc. That, of course, had a huge marketing focus for the company and the business this year, which Future of Work was supporting, which was fantastic.

Everything is still laddering up to “Set the Page Free” as our communications platform. So ConnectKey, AltaLink VersaLink are how we “set the page free” and how we help enable these apps—easy translator and extra security features and ways of working within the cloud, and all ‘setting the page free.’ So all the communications are dovetailing up to that North Star. Set the Page Free, and the Future of Work was just taking that from a different vantage point.

Get more insights in our Q&A series and suggest a Q&A via editor@brandchannel.com.

Subscribe to our e-newsletter for more.

The post Set the Page Free: 5 Questions With Xerox VP Barbara Basney appeared first on brandchannel:.

[markjsousa]

Set the Page Free: 5 Questions With Xerox VP Barbara Basney

Xerox this week released a unique project for the brand—a free e-book called Speaking of Work: A Story of Love, Suspense and Paperclips.

It’s an all-star anthology featuring literary luminaries (and a trio of creatives: the book’s designer plus two songwriters). It’s also the output of “Project: Set the Page Free” — a novel partnership with the 92nd Street Y’s Poetry Center, which is hosting a reading for the public this evening (Oct. 27) at that hallowed institution on New York City’s Upper East Side.

Taking part in the 7:30pm ET book launch (which is streaming here and on the 92Y Twitter feed) are contributors Jonathan Ames, Lee Child (above), Sloane Crosley, Joshua Ferris, Chip Kidd (who designed the book cover), Alain Mabanckou and Joyce Carol Oates.

Not on-stage but also part of the e-book project: Billy Collins, Jonathan Safran Foer, Roxane Gay, Valeria Luiselli, Gary Shteyngart — plus musical collaborators Aimee Mann and Jonathan Coulton, who wrote an original song for the project.

Tune into our Facebook page tonight at 7:30pm ET for a live stream from the #SetThePageFree event, or watch it here. https://t.co/EzVyvAL4V9

— Xerox (@Xerox) October 27, 2017

It’s part of the year-long “Set the Page Free” platform that kicked off in January to celebrate the new Xerox as it spun off its business services unit as Conduent, which it marked with a TV commercial reboot of the iconic “Monks” 1976 Super Bowl ad about Brother Dominic’s personal savior: Xerox.

In August, the second wave of the campaign invited writers via the 92nd Street Y’s Unterberg Poetry Center to collaborate and contribute pieces to this “epic tale” about the modern workplace and ruminate on how communication, connection and work are changing. Or as Crosley writes in the book’s introduction, “explore contemporary issues of mentorship, creation, competition and even boredom.”

The participants also shot video interviews in a must-watch companion web series you can find here. Also involved: Worldreader, a global literacy organization that donates e-books to kids and families in need.

For more on “Project: Set the Page Free” and the bigger year-long campaign, Barbara Basney—the company’s Vice President Global Brand, Advertising & Media—spoke with Interbrand New York Managing Director Daniel Binns.

Barbara, you launched the new Xerox in January with the “Set the Page Free” idea by revisiting the classic Brother Dominic spot. How does “Project: Set the Page Free” take this to a new level, and how does it connect back to that platform?

We wanted to really activate “Set the Page Free” to make it more of a program as opposed to a piece of creative. We wanted a really big and bold idea, something unexpected, something that could generate some of its own juice, if you will, in the marketplace.

We wanted something that would give us an opportunity to provide unexpected relevance for the brand fresh in a fresh, unexpected way. So not a chest-beating, direct approach—which is what a lot of companies take. We are a B2B company so we want this, of course, to be relevant to B2B but in a very relatable kind of way, because after all, business people are people too. We wanted it to be something that could be a rolling thunder, rather than just launching a ‘thing.’

We also wanted it to be something that we could implement in a more global way this. So the Project: Set the Page Free campaign is running in three languages and activated in 22 countries. In partnering with these literary luminaries, the way we activated it and the way we organically integrated how Xerox helps to innovate how they work, collaborate and communicate, and weaving that organically into the program was spot-on to what we were trying to accomplish with this.

The TV commercial (reboot) was in large part about just creating awareness of the new Xerox—what it stands for, getting noticed again. How will you measure the success of this next phase of the “Set the Page Free” project?

While this is relevant to almost anyone, anyone could relate to it, our target audience is a business decision-maker. So our media is targeted in that way, and as we take the rolling thunder approach, in each wave we’re offering “get more updates on content.” Right now we’re saying ‘Sign up to get the e-book.’

That’s giving us an opportunity to contain dialoging with that target audience. We’re certainly measuring that, because that now will be part of a nurture program, so that’s fading out into that process. And then also we have some brand measurement in place as well for the program.

Easily one of the 5 or 6 strangest photos of me to ever appear in the NY Times.https://t.co/rpjNlmNohx

— Gary Shteyngart (@Shteyngart) October 25, 2017

What are some of the innovative ways you’re trying to reach that those business decision-makers? Are you doing anything differently to leverage the content that you’ve created?

There’s amazing juice in the message, so that’s where you need to have a program that enabled this amazing collaboration and work process for these 14 literary luminaries. Weave in how Xerox is doing that in an indirect—rather than direct ‘hit you over the head’—kind of a way and continuing that as the dialogue that we have with them and then making sure we’re touching all different touchpoints here. While we have our media buy and a strong social component, this was entirely a digital activation.

The beauty of the power of a bold idea is it often leads to great PR coverage as well, because it’s something interesting to talk about and something different for a company to be doing right now. We’re able to continue a conversation and dialogue with people. So those are the ways that this kind of fires on all cylinders from a business perspective as well as a general interest perspective.

Set the Page Free—with @Xerox, Jonathan Ames, Lee Child, Sloane Crosley, Alain Mabanckou & others

OCT 27 at @92Yhttps://t.co/kpUHL2qlOW http://pic.twitter.com/Kh6IFuTjEc

— 92Y Poetry Center (@92YPoetry) October 26, 2017

In terms of actually working with these writers, were there some interesting learnings about how they actually collaborated together and used the software and the technology to do that?

Each individual is an amazingly accomplished artist and everyone has their own style, their own way of working and how they want how they want to collaborate, what they want to do, what their style is. So it was a very interesting process to do a debrief with each in advance. So once that individual had agreed to participate in this project, we worked individually to eventually figure out what was right for them, what’s organic, what makes sense.

What makes them fascinating is their different work styles. Each one is a unique artist and that to me speaks to what Xerox is enabling, which is helping people, companies, businesses of all shapes and sizes to work better, to produce better, to communicate, to collaborate. So was a great microcosm of what we do that comes to light through the relationships with the artists themselves, and their participation.

This really had to be rooted in the reality of what’s right for them. Each of those videos that you see is real, and they’re very different. That’s the beauty and the power of the program—figuring out ‘how does that person truly work?’ It’s figuring out what’s their process, what’s their style and trying to figure out what’s the right thing.

Where will technology take us? #SetThePageFree https://t.co/SDZ3EMpdUz

— Xerox (@Xerox) October 26, 2017

How would you hope or expect people, your target customers, will feel differently about Xerox after engaging with this campaign?

I call it unexpected relevance. “Brother Dominic” was hitting on the same note. You don’t realize you can use an app button and it can translate into 55 languages in a second. You don’t realize security features. You don’t realize how you can enable working with the cloud seamlessly. There a lot of things that I’m always wanting to have the brand advance and put its foot forward in the company to help underscore the unexpected relevance of what we do through our technology, our software, our apps, our security, our personalization, which is all at the foundation of the innovation that we bring to bear, and always have.

Xerox had an epic year in terms of new product reveals with our ConnectKey launch and our VersaLink and AltaLink products. The products we’re bringing to market are of a higher order and purpose, and involve pieces of technology with software, personalization, etc. That, of course, had a huge marketing focus for the company and the business this year, which Future of Work was supporting, which was fantastic.

Everything is still laddering up to “Set the Page Free” as our communications platform. So ConnectKey, AltaLink VersaLink are how we “set the page free” and how we help enable these apps—easy translator and extra security features and ways of working within the cloud, and all ‘setting the page free.’ So all the communications are dovetailing up to that North Star. Set the Page Free, and the Future of Work was just taking that from a different vantage point.

Get more insights in our Q&A series and suggest a Q&A via editor@brandchannel.com.

Subscribe to our e-newsletter for more.

The post Set the Page Free: 5 Questions With Xerox VP Barbara Basney appeared first on brandchannel:.

[35bodies]

The highlight of my summer was shooting #LeeChild author of the #jackreacher series for @Xerox #setthepagefree project.

[jeramymobley]

Set the Page Free: 5 Questions With Xerox’s Barbara Basney

Xerox this week released a unique campaign for the brand—a free e-book called Speaking of Work: A Story of Love, Suspense and Paperclips.

It’s an all-star original anthology featuring literary luminaries (and a trio of creatives: the book’s designer plus two songwriters), and the output of “Project: Set the Page Free” — a novel partnership with the 92nd Street Y’s Poetry Center, which is hosting a reading for the public this evening at that hallowed institution on New York City’s Upper East Side.

Taking part in tonight’s 7:30pm ET book launch (which is streaming here and on the 92Y Twitter feed) are contributors Jonathan Ames, Lee Child (above), Sloane Crosley, Joshua Ferris, Chip Kidd (who designed the book cover), Alain Mabanckou and Joyce Carol Oates.

Not on-stage but also part of the e-book project: Billy Collins, Jonathan Safran Foer, Roxane Gay, Valeria Luiselli, Gary Shteyngart — plus musical collaborators Aimee Mann and Jonathan Coulton, who wrote an original song for the project.

Tune into our Facebook page tonight at 7:30pm ET for a live stream from the #SetThePageFree event, or watch it here. https://t.co/EzVyvAL4V9

— Xerox (@Xerox) October 27, 2017

It’s part two of the year-long “Set the Page Free” platform that kicked off in January to celebrate the new Xerox as it spun off its business services unit as Conduent, which it marked with a TV commercial reboot of Xerox’s iconic “Monks” 1976 Super Bowl ad about Brother Dominic’s personal savior: Xerox.

In August, the second wave of the campaign invited writers via the 92nd Street Y’s Unterberg Poetry Center to collaborate and contribute pieces to this “epic tale” about the modern workplace and ruminate on how communication, connection and work are changing. Or as Crosley writes in the book’s introduction, “explore contemporary issues of mentorship, creation, competition and even boredom.”

The participants also shot video interviews in a must-watch companion web series you can find here. Also involved: Worldreader, a global literacy organization that donates e-books to kids and families in need.

For more on “Project: Set the Page Free” and the bigger year-long campaign, Barbara Basney—the company’s Vice President Global Brand, Advertising & Media—spoke with Interbrand New York Managing Director Daniel Binns.

Barbara, you launched the new Xerox in January with the “Set the Page Free” idea by revisiting the classic Brother Dominic spot. How does “Project: Set the Page Free” take this to a new level, and how does it connect back to that platform?

We wanted to really activate “Set the Page Free” to make it more of a program as opposed to a piece of creative. We wanted a really big and bold idea, something unexpected, something that could generate some of its own juice, if you will, in the marketplace.

We wanted something that would give us an opportunity to provide unexpected relevance for the brand fresh in a fresh, unexpected way. So not a chest-beating, direct approach—which is what a lot of companies take. We are a B2B company so we want this, of course, to be relevant to B2B but in a very relatable kind of way, because after all, business people are people too. We wanted it to be something that could be a rolling thunder, rather than just launching a ‘thing.’

We also wanted it to be something that we could implement in a more global way this. So the Project: Set the Page Free campaign is running in three languages and activated in 22 countries. In partnering with these literary luminaries, the way we activated it and the way we organically integrated how Xerox helps to innovate how they work, collaborate and communicate, and weaving that organically into the program was spot-on to what we were trying to accomplish with this.

The TV commercial (reboot) was in large part about just creating awareness of the new Xerox—what it stands for, getting noticed again. How will you measure the success of this next phase of the “Set the Page Free” project?

While this is relevant to almost anyone, anyone could relate to it, our target audience is a business decision-maker. So our media is targeted in that way, and as we take the rolling thunder approach, in each wave we’re offering “get more updates on content.” Right now we’re saying ‘Sign up to get the e-book.’

That’s giving us an opportunity to contain dialoging with that target audience. We’re certainly measuring that, because that now will be part of a nurture program, so that’s fading out into that process. And then also we have some brand measurement in place as well for the program.

Easily one of the 5 or 6 strangest photos of me to ever appear in the NY Times.https://t.co/rpjNlmNohx

— Gary Shteyngart (@Shteyngart) October 25, 2017

What are some of the innovative ways you’re trying to reach that those business decision-makers? Are you doing anything differently to leverage the content that you’ve created?

There’s amazing juice in the message, so that’s where you need to have a program that enabled this amazing collaboration and work process for these 14 literary luminaries. Weave in how Xerox is doing that in an indirect—rather than direct ‘hit you over the head’—kind of a way and continuing that as the dialogue that we have with them and then making sure we’re touching all different touchpoints here. While we have our media buy and a strong social component, this was entirely a digital activation.

The beauty of the power of a bold idea is it often leads to great PR coverage as well, because it’s something interesting to talk about and something different for a company to be doing right now. We’re able to continue a conversation and dialogue with people. So those are the ways that this kind of fires on all cylinders from a business perspective as well as a general interest perspective.

Set the Page Free—with @Xerox, Jonathan Ames, Lee Child, Sloane Crosley, Alain Mabanckou & others

OCT 27 at @92Yhttps://t.co/kpUHL2qlOW http://pic.twitter.com/Kh6IFuTjEc

— 92Y Poetry Center (@92YPoetry) October 26, 2017

In terms of actually working with these writers, were there some interesting learnings about how they actually collaborated together and used the software and the technology to do that?

Each individual is an amazingly accomplished artist and everyone has their own style, their own way of working and how they want how they want to collaborate, what they want to do, what their style is. So it was a very interesting process to do a debrief with each in advance. So once that individual had agreed to participate in this project, we worked individually to eventually figure out what was right for them, what’s organic, what makes sense.

What makes them fascinating is their different work styles. Each one is a unique artist and that to me speaks to what Xerox is enabling, which is helping people, companies, businesses of all shapes and sizes to work better, to produce better, to communicate, to collaborate. So was a great microcosm of what we do that comes to light through the relationships with the artists themselves, and their participation.

This really had to be rooted in the reality of what’s right for them. Each of those videos that you see is real, and they’re very different. That’s the beauty and the power of the program—figuring out ‘how does that person truly work?’ It’s figuring out what’s their process, what’s their style and trying to figure out what’s the right thing.

Where will technology take us? #SetThePageFree https://t.co/SDZ3EMpdUz

— Xerox (@Xerox) October 26, 2017

How would you hope or expect people, your target customers, will feel differently about Xerox after engaging with this campaign?

I call it unexpected relevance. “Brother Dominic” was hitting on the same note. You don’t realize you can use an app button and it can translate into 55 languages in a second. You don’t realize security features. You don’t realize how you can enable working with the cloud seamlessly. There a lot of things that I’m always wanting to have the brand advance and put its foot forward in the company to help underscore the unexpected relevance of what we do through our technology, our software, our apps, our security, our personalization, which is all at the foundation of the innovation that we bring to bear, and always have.

Xerox had an epic year in terms of new product reveals with our ConnectKey launch and our VersaLink and AltaLink products. The products we’re bringing to market are of a higher order and purpose, and involve pieces of technology with software, personalization, etc. That, of course, had a huge marketing focus for the company and the business this year, which Future of Work was supporting, which was fantastic.

Everything is still laddering up to “Set the Page Free” as our communications platform. So ConnectKey, AltaLink VersaLink are how we “set the page free” and how we help enable these apps—easy translator and extra security features and ways of working within the cloud, and all ‘setting the page free.’ So all the communications are dovetailing up to that North Star. Set the Page Free, and the Future of Work was just taking that from a different vantage point.

Get more insights in our Q&A series and suggest a Q&A via editor@brandchannel.com.

Subscribe to our e-newsletter for more.

The post Set the Page Free: 5 Questions With Xerox’s Barbara Basney appeared first on brandchannel:.

[jeramymobley]

Set the Page Free: Xerox’s All-Star Book Project

Xerox is turning a new page with a unique literary collaboration released this week—Speaking of Work: A Story of Love, Suspense and Paperclips, a collaborative storytelling project about the modern workplace. Featuring renowned writers, it’s also about their creative process and part of its year-long “Set the Page Free” project about the future of communication, connection and work.

On Friday, Xerox’s Project: Set the Page Free will be celebrated at the 92nd Street Y in New York, with a reading and performance to pay tribute to the 14 renowned writers of novels, poems and songs who participated in the project. Their collective task was to collaborate on a unique global writing project to “unleash the power of collaboration, demonstrating how the world communicates, connects and works.”

Their collective collaboration has resulted in a free e-book. Signing up to download the book triggers an invitation to receive a customized dedication for each downloaded e-book could be created using Xerox’s XMPie personalization software.

New York Times bestselling author Sloane Crosley notes in the book’s introduction, “These stories take place on street corners and in classrooms, in parking lots and Genius Bars. And because this virtual office is occupied by writers, who are rarely in danger of under-thinking an issue, there’s also plenty of nostalgia, for longing for the days of warm photo copies and nubby carpeting.”

The stories include a pickpocket arbitrating a sidewalk confrontation between corporate bean-counters, a young man’s initiation into the white-collar world of advertising, and an executive’s reflection on working in a private office environment versus an open setting in the modern workplace.

The overarching theme is the future of work, which more than ever involves collaboration, often from different places and timezones—and how Xerox’s digital printer technology makes that process easier and more fluid than ever before, including translating and sharing.

We're thrilled to be transcending the barriers to working freely between the physical and digital words with Project #SetThePageFree. https://t.co/WrW3QvKRer

— Xerox (@Xerox) October 23, 2017

In an impressive content marketing series, the Project: Set the Page Free contributors/collaborators are profiled (for the most part) in a series of videos by Xerox, which include inspiring takes on their craft and how they work:

· Jonathan Ames, author, screenwriter

· Lee Child, author

· Billy Collins, poet

· Jonathan Coulton, singer-songwriter and Aimee Mann collaborator

· Sloane Crosley, author, essayist

· Joshua Ferris, author

· Jonathan Safran Foer, author · Roxane Gay, author

· Chip Kidd, book cover designer

· Valeria Luiselli, author

• Alain Mabanckou, author

· Aimee Mann, singer-songwriter, formerly of ‘Til Tuesday

· Joyce Carol Oates, author

· Gary Shteyngart, author

Related thought leadership includes thoughts on how to improve workplace culture. The project has also overtaken Xerox’s Instagram feed, sprinkling the series videos in the mix of photos and inspiring messages:

As Xerox CEO Jeff Jacobson stated in a press release, “Project: SET THE PAGE FREE is a creative expression of the value Xerox has created since the company was founded – which started with helping people work, communicate and collaborate, and today transcends working freely between physical and digital worlds.”

Xerox provided the technology and the 92nd Street Y curated and edited the final product. The 92Y, a nonprofit cultural and community center, is redefining a community center in the digital age as more than 300,000 people visit annually while millions more participate in their digital and online initiatives.

“What a thrilling opportunity to commission the brilliant writers who grace our storied stage to explore questions of work today and together create our very own modern workplace in the process,” commented Bernard Schwartz, director of the 92nd Street Y’s Unterberg Poetry Center.

Founded in 1874, 92Y created #GivingTuesday in 2012, now recognized worldwide as the day after Cyber Monday to celebrate and promote giving.

The third partner for Speaking of Work: A Story of Love, Suspense and Paperclips is Worldreader, a global nonprofit supporting digital reading in underserved communities. Since 2010, more than 6 million people across 50 countries have read from a digital library of over 40,000 local and international e-books on Worldreader platforms.

“Content no longer needs to be confined by format or borders. We are committed to harnessing the power of technology to bring information and inspiration to readers around the world,” said Worldreader CEO David Risher. “This project makes that connection and shows how technology can bring powerful new possibilities to life.”

A great piece that looks at how our partner, @Xerox, is relevant to the modern workplace. #SetThePageFree https://t.co/9YF5T2nFuV

— Worldreader (@worldreaders) October 23, 2017

Contributors Jonathan Ames, Lee Child, Sloane Crosley, Joshua Ferris, Chip Kidd, Alain Mabanckou and Joyce Carol Oates will read selections from the book and discuss their experiences with the project at a launch event on Friday, Oct. 27, at the Kaufmann Concert Hall at the 92nd Street Y in New York.

This Oct 27, we are going to #SetThePageFree with a spectacular lineup of others and our friends at @Xerox: https://t.co/XwGtIZZmlh

— 92nd Street Y (@92Y) October 23, 2017

As part of the project, Xerox sponsored a “Future of Work” tour:

Xerox also produced a series of “Set the Page Free” videos showing examples of business applications of its technology solutions across industries including restaurant (electronic translations), medical (electronic records), retail (customized marketing) and academic (omnichannel marketing).

“Set the Page Free” goes back to the iconic “Brother Dominic” ad campaign that it revived in January, in tandem with the company relaunching as the new Xerox after spinning off its business services unit as Conduent.

Barbara Basney, Xerox Vice President Global Brand, Advertising and Media, elaborated in a blog post on January 5th mark the kick-off of the year-long Set the Page Free campaign:

As of 11:59 PM ET on December 31, Xerox began a new chapter as an $11 billion Fortune 500 company that is purely focused on how we help the world communicate and work in ways that essentially sets the page free.

But this is not a new idea. If you think back, Xerox has always been about ways to set the page free. It started with the invention of the 914 that automated the task of duplication, essentially freeing the page from a slow and laborious reproduction process. Today, Xerox is still innovating with digital technology, software and apps that improve communications and enhance working in new and unexpected ways.

So we are introducing “Set the Page Free” as our new and powerful communications platform. It is a nod to our heritage, reflects our present and embraces our future. It provides a clear focus for Xerox’s marketing and communications activation, and a lens through which we convey the essence of the value that Xerox has always provided in the world.

“Page” transcends both the printed and digital page in all forms. “Free” is about liberating communication, helping it flow freely, making it more productive and timely, and of greater value. It encompasses how Xerox is automating workflow, security, personalization, analytics, mobile and imaging. It embraces breakthrough technologies like printed electronics, intelligent packaging and direct-to-object printing. It also reflects a point of view that is especially relevant in today’s working world as everyone is inundated with a plethora of ways to communicate, connect and share. Solutions that are easier, better, faster and more productive are needed – and that is precisely what Xerox is all about.

Today, Xerox is an $11 billion technology company serving SMB’s, enterprise, governments and graphic communications providers in more than 160 countries globally. The company epitomizes nimble innovation in the fast-changing world of digital, maintaining a delicate balance between product, profit and people.

What’s next? By transforming the world of work, it’s poised to keep growing even bigger, as CEO Jeff Jacobson pointed out in a video that detailed plans to fuel growth for its channel partners and customers and continue shaping the future of work:

[jeramymobley]

Brand News: 10 Things You Need to Know for Monday, October 23

Justin Timberlake named Super Bowl LII Pepsi Halftime performer:

I DO have the time. Half the time…#PepsiHalftime #SBLII @Pepsi @NFL @JimmyFallon @FallonTonight http://pic.twitter.com/4Z4Dz29l3X

— Justin Timberlake (@jtimberlake) October 23, 2017

Black + Decker launches smart dog collar to challenge Mars.

Coca-Cola and Adobe crowdsource designs for the 2020 Olympics.

The 2020 Olympics in Tokyo might be two years away, but Coca-Cola is already making a marketing play. https://t.co/5TnahwokC9

— Digiday (@Digiday) October 23, 2017

Delta pioneers auto check-in for fliers using its mobile app as part of overall customer experience upgrade.

Delta CEO: How Delta is reshaping the travel experience https://t.co/ig4Vfi5Mhh http://pic.twitter.com/Lt0sQlFf8A

— Delta News Hub (@DeltaNewsHub) October 19, 2017

HelloFresh aims for $1.8 billion IPO valuation.

Jet launches Uniquely J private label.

Microsoft takes Xbox One X pre-orders:

Porsche promotes the 911 Carrera T:

Tesla signs deal to begin manufacturing in China.

Qantas offers to pay for Americans’ passports to boost travel:

Xerox “Set the Page Free” project releases free e-book.

Your chance to hear from #SetThePageFree contributors @LeeChildReacher, @askanyone & more! Promo code: “Xerox” @92Y https://t.co/Bj4ui8gp2L

— Xerox (@Xerox) October 19, 2017

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The post Brand News: 10 Things You Need to Know for Monday, October 23 appeared first on brandchannel:.

[brianruiz]

RT xmpie RT HowardB2017: How XMPie put a personal touch on Xerox’s Project #SetThePageFree #emp https://t.co/UKiXRU5PO1 #Emp, Brian Ruiz TheBrianRuiz #Xerox #Print #Printing #InkJet #Printer #DigitalPrinting

RT xmpie RT HowardB2017: How XMPie put a personal touch on Xerox’s Project #SetThePageFree #emp https://t.co/UKiXRU5PO1 #Emp, Brian Ruiz TheBrianRuiz #Xerox #Print #Printing #InkJet #Printer #DigitalPrinting

— Brian Ruiz (@TheBrianRuiz) April 27, 2018

via Twitter https://twitter.com/TheBrianRuiz April 27, 2018 at 02:42PM

[brianruiz]

RT xmpie #SetThePageFree and read your own personal, dedicated copy of "Speaking of Work". Check out the details of the Xerox campaign here: https://t.co/cKCWELf8Ar #Emp, Brian Ruiz TheBrianRuiz #Xerox #Print #Printing #InkJet #Printer #DigitalPrinting

RT xmpie #SetThePageFree and read your own personal, dedicated copy of "Speaking of Work". Check out the details of the Xerox campaign here: https://t.co/cKCWELf8Ar #Emp, Brian Ruiz TheBrianRuiz #Xerox #Print #Printing #InkJet #Printer #DigitalPrinting

— Brian Ruiz (@TheBrianRuiz) April 12, 2018

via Twitter https://twitter.com/TheBrianRuiz April 12, 2018 at 08:19AM

[brianruiz]

RT xmpie How we powered the personalization behind Xerox's Project #SetThePageFree. ➡️ https://t.co/DTD2h8QGms #Emp, Brian Ruiz TheBrianRuiz #Xerox #Print #Printing #InkJet #Printer #DigitalPrinting

RT xmpie How we powered the personalization behind Xerox's Project #SetThePageFree. ➡️ https://t.co/DTD2h8QGms #Emp, Brian Ruiz TheBrianRuiz #Xerox #Print #Printing #InkJet #Printer #DigitalPrinting

— Brian Ruiz (@TheBrianRuiz) January 27, 2018

via Twitter https://twitter.com/TheBrianRuiz January 27, 2018 at 03:45AM

[brianruiz]

RT xmpie We were thrilled to be a part of Xerox's #SetThePageFree project, bringing personalized elements to the final product and powering on-demand creation and download of the eBook. Read our latest blog post to find more about our contribution to the project. …

RT xmpie We were thrilled to be a part of Xerox's #SetThePageFree project, bringing personalized elements to the final product and powering on-demand creation and download of the eBook. Read our latest blog post to find more about our contribution to the project. …

— Brian Ruiz (@TheBrianRuiz) January 23, 2018

via Twitter https://twitter.com/TheBrianRuiz January 23, 2018 at 12:25AM

[brianruiz]

RT XeroxOffice Ever feel like you're living a double life? JoyceCarolOates describes hers. #SetThePageFree https://t.co/FENBo6Htuy https://t.co/iRttnH7e7C #Emp, Brian Ruiz, TheBrianRuiz #Xerox #Print #Printing #InkJet #Printer #DigitalPrinting

RT XeroxOffice Ever feel like you're living a double life? JoyceCarolOates describes hers. #SetThePageFree https://t.co/FENBo6Htuy http://pic.twitter.com/iRttnH7e7C #Emp, Brian Ruiz, TheBrianRuiz #Xerox #Print #Printing #InkJet #Printer #DigitalPrinting

— Brian Ruiz (@TheBrianRuiz) December 31, 2017

via Twitter https://twitter.com/TheBrianRuiz December 31, 2017 at 10:02AM

[brianruiz]

RT xmpie Show your friends and family how much you care this holiday season by sending them a personalized copy of the free ebook "Speaking of Work" from Project #SetThePageFree. #PoweredbyXMPie https://t.co/GhCANY1P3M #Emp, Brian Ruiz TheBrianRuiz #Xerox #Print #Printing #InkJ…

RT xmpie Show your friends and family how much you care this holiday season by sending them a personalized copy of the free ebook "Speaking of Work" from Project #SetThePageFree. #PoweredbyXMPie https://t.co/GhCANY1P3M #Emp, Brian Ruiz TheBrianRuiz #Xerox #Print #Printing #InkJ…

— Brian Ruiz (@TheBrianRuiz) December 19, 2017

via Twitter https://twitter.com/TheBrianRuiz December 19, 2017 at 09:48AM