#seoagenciesinpune

[seobrainmine]

Google is attempting to become even more effective at identifying and nullifying link spam more comprehensively across various languages. Sites participating in link spamming will notice changes in Search as Google’s algorithms are re-assessing them.

A couple of important things to note here include – Google is improving itself on spotting unnatural links and that it will nullify them, which is ignoring them in their ranking algorithms. But it isn’t as easy as Google says that when they see sites engaging in publishing or acquiring links with excessive guest and sponsored posting without proper link tags, it will apply algorithmic and manual actions.

Read More at:https://www.brainminetech.com/blog/what-is-the-link-spam-update-and-how-do-you-recover-from-google-updates/

[mgkaizen]

How to Rank using SEO in 2020?

In technology like SEO things are always changing. Optimization techniques that worked years ago fall aside and SEO has become a norm for any business to reach peaks of success. 2020 is the beginning of a new decade and with the change in the decade, many new technologies have cropped up to ramp up the SEO strategies across the internet. There is a number of strategies that every advertising agency must use for assuring complete assistance to their respective clients for upgrading their success level.

Kaizen Design Studio, an SEO company in Pune keeps itself updated with the latest SEO trends for transforming your business into a success story! The professional Kaizen team crafts the best SEO strategies for your business to reach heights of prosperity. If you are looking for the best SEO companies in Pune, Kaizen Design Studio is the ideal option for you.

User-oriented  -Don’t just use technical tools or strategies to rank your content. Instead of that research about what the user is actually searching for and come up with similar content. With the introduction of Google’s new BERT algorithm, it has become mandatory for an SEO strategist to think from a user point of view. Rather than just researching what users search the most, know what a user exactly wants from your content.

Use compelling Tag lines and Meta Description – Your page title and meta description are the two most vital meta tags of your page.

Title tags are the clickable headlines that show up in the search result and extremely critical from an SEO perspective. Search engines like Google will display the first 50-60 characters of your title. The title will include your keywords and descriptive thread.

A meta description is the second most important meta tag on your page it is a brief summary of your page. Google typically trims meta description to 155-160 characters, make sure you provide a relevant summary of your content.

High-Quality Content  - You’ve probably heard it before “Content is king.”, inventing high-quality content has become a key to great SEO strategy. Because the user is happy when they find the results that serve their needs. This means that your SEO ranking depends on the quality of content you produce. There are two factors that make good content: Quality And Keyword Research. Quality content will make you stand out from the crowd and by using relevant keywords you can reach out to an audience searching in your niche. Posting more frequently improves Google ranking however, posting new content is the only way to signal Google SERP.

Focus on UX -Try to improve UX (User experience). UX does not just depend on the research of what users search the most. It depends on the landing page experience and the time duration of the users on your site. For this ramp up your Technical SEO and see to it that the loading speed is fast. 

 If you focus on these major factors, creating an effective content strategy in 2020 will be a cakewalk for you! If you want your business to be featured on the first page, contact Kaizen Design Studio now! It provides the best SEO services in Pune that skyrocket your brand design towards prosperity and success! Just implementing an SEO Strategy is not enough, but creating an SEO strategy in sync with the latest SEO trends is important. Remember this, always! 

 About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength and is now one of the most sought after, Digital Advertising companies in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

BavdhanKhurd, Pune, 411021

Email Id:info@kaizendesignstudio.com

Website:https://www.kaizendesignstudio.com/

[ujjwalakaizen]

How do you write a Catchy Social Media Post?

Social media has certainly revolutionized the term communication. Social networking, collaborations, and promotions are all made possible now by simply uploading a post on any social media platform. This paradigm shift has allowed digital marketing companies in Pune to open their business to this wide aspect as well. Just as technology advances, social media does too. Different algorithms that are introduced to direct you around these platforms are also making it harder for you to generate engagement with your audience. Thus making it a hard puzzle to crack pushing people to look for different strategies and action plans and many Social media marketing companies in Pune are offering you that help.

But even with a well-planned strategy in place you still need to create and write content for your posts. So here are few tips for writing a stand out social media post:-

Know Your Audience:

Get to know who is viewing your posts the most. Figuring out your target audience is key as it allows you to write accordingly and post appropriate content. Build out audience personas that outline basic details like their age bracket, studying or working, and their interests. This will help you to understand how to frame your post. Knowing your audience and speaking their language will also encourage engagement and interactions on your pages and platforms.

Say More with Less:

Keep it short but comprehensive. People on any social media platform scroll through content at a fast pace. We all do it. It is the quick-paced world we live in. On Instagram alone, 95 million photos and videos are shared in a single day. So to make your post stand out, keeping it short and to the point will be received a lot better. Avoid using unnecessary words and being too repetitive. A general rule is to keep posts around 100 characters long.

Use an Active Voice:

While writing a social media post, you have to use active voice. You want to instill confidence in your audience reading the post. Using an active voice assists your post to be readable and easy to digest, pushing people to go through the entire post or story. Avoid making it too formal and there is nothing wrong in adding a bit of humor and puns. All the best social media optimizations companies in Pune also do this.  

Add Call-to-actions:

Another significant way to keep your posts catchy is by including Call-To-Actions. Call-To-Actions are an excellent way to encourage conversations and engagement. It could be an open-ended question, this or that, or a cheeky “Comment below win a prize”. You may be looking to simply engage with your audience, or want your content to be shared, or asking your readers to buy a product and visit your website, Call-To-Actions alerts people on what you want from them, and is an effective way to achieve your social media goals. Incorporate the above-given advice, and see the marked improvement in your social media posts.  

About Us

We are Kaizen Design Studio, and we are recognized as one of the best SMO companies in Pune. We have a committed team of social media experts who work with the best tools and software to help boost web traffic to your social media page. We are also one of the best design studios in Pune and make attractive designs for social media optimization. We can find you the right solutions for social media.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan, Khurd, Pune, 411021

Email Id: info@kaizendesignstudio.com

Website: https://www.kaizendesignstudio.com/

[pkaizen]

KEY TIPS FOR CREATING A GREAT LANDING PAGE

This quote seems relevant, right? A website is truly a great companion of your business and always helps in promoting your business. Online presence forms the crux of any business as a considerable populace is engaged on varied social media platforms. Therefore, an amazing landing page is of heightened importance for your business. Without an ideal landing page, your business is unlikely to get good traction. The growing number of e Commerce platforms over the internet has also made landing pages more important than ever.

Landing pages can be bifurcated into two segments mainly: Reference landing pages and Transactional landing pages. A reference landing page gives information about a specific product or service of a business. A transactional landing page motivates an individual to make a specific purchase or encourages him/her to fill a contact form for a prospective sales lead.As per the study conducted by WordStream , the average landing page conversion rate stands at 2.35 percent. Are you wondering how to achieve it? Here are some important factors that will help you create an extraordinary landing page.

Shorter Contact Forms Longer Customer Association!

Ever been to a government office where you have to fill long forms in order to receive a document? It exhausts and irritates you, right? The same applies to your landing page! Longer forms will drift a prospective consumer away from your landing page. Always try to keep the detail forms short because less is always better! Eliminate unnecessary information and just request details that are appropriate from the sales perspective.

One Testimonial Numerous conversions!

Social proof is important for any business to convince the prospective consumer of its benefits and also describe the utility of the specific product in focus. These aspects, echoed by the user itself can bring expansive advantages in terms of sales. A small review of a customer on the landing page will add confidence about the efficacy of the products in the minds of the prospective buyers. Add a testimonial and see the magic for yourself!

More FOMOs Fewer Sales Conversion Obstacles!

FOMO is an abbreviation for ‘Fear of missing out’. Nowadays, everyone likes to be socially updated and this aspect has lead to the FOMO factor. Why not bank on this factor? This factor can lead to exceptional sales and a prospective consumer will rarely avoid buying the product. An example of the FOMO application is asking a question’ “Are you going to miss the revolutionary XYZ product? Really?” Applying this phenomenon will surely lead to garnering substantial attention from consumers and ultimately will lead to the expansion of profit margins!

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, best digital marketing company in pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[mgkaizen]

ON-PAGE AND OFF-PAGE SEO: A COMPLETE GUIDE FOR ONE AND ALL!

Search Engine Optimization (SEO) has been around for almost as long as the internet has been public, and since the early days, businesses and brands have been using it to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth through consumer conversions. Over time, SEO has become a sophisticated practice that’s highly informed by current web user behavior, and today, both on-page and off-page techniques to ensure high-quality websites make it to the top of search engine result pages. Kaizen Design Studio, the best SEO company in Pune, provides your brand with top SEO strategies that will make our brand’s website rank top on Google! 

You must be wondering what is on-page and off-page SEO. Let’s see what the terms exactly mean.

On-Page SEO

On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP (Search Engine Ranking Page), and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you’ll get to a website and the more relevant that traffic will be. While the technical aspects are important, one of the most crucial elements of on-page SEO is content because this is what brings traffic to your site. Keywords are the glue that holds together your on-page SEO strategy because they can be incorporated into all these technical elements to help the right visitors find you at the right time.

The SEO team of this best SEO company in Pune is aware of these changes and adhere to the right rules while doing SEO for websites. There are many different technical aspects of a webpage that can be optimized with on-page SEO, and they include:

·         Title tags

·         Headings Tags

·         Content

·         URL structure

·         Alt text for images

·         Site speed

·         Internal links

·         Meta descriptions

·         Meta Keywords

·         Sitemap.xml

·         Robot.txt

·         Responsiveness

Kaizen Design Studio, the best SEO company in Pune will help your brand to gain more traction in the digital world through great On-Page SEO techniques. 

Off-Page SEO

On one hand, on-page SEO touches on to the elements that you can control on your site itself, while off-page SEO touches on to the page ranking factors that do not exist in your site, e.g. backlinks from other sites. It consists of your promotional techniques, considering the measure of exposure something gets via the social media platforms, for example. Although the search engines take into account both the number and quality of your backlinks (as well as the number of referring domains), quality is much more important than quantity. Kaizen Design Studio is the best SEO company in Pune, India, which provides innovative solutions that are both cost-effective and highly result-oriented.

Some of the major factors associated with off-page SEO are as follows:

·         Domain Authority

·         Creating Shareable Content

·         Social Media Engagement

·         Social Bookmarking 

·         Forum Submission

·         Blog Directory Submission

·         Article Submission

·         Video Submission

·         Image Submission

·         Infographics Submission

·         Question & Answers

·         Google My Business 

·         Social Promotion

·         Backlinks

Kaizen Design Studio, an SEO services company in Pune focuses on both Off-Page and On-Page SEO equally so that the concerned brand would get the best conversions eventually!

Which is more beneficial: Off-Page or On-Page?

It’s not related to making a choice between either on-page or off-page SEO. As that would resemble choosing between the sky and the ground! Both on-page and off-page SEO work in sync to enhance your search engine rankings in a complementary manner. Both have equal importance in terms of their usage. Hiring  Kaizen Design Studio for optimizing your website would help you to gain more clients for your business. Our SEO Company in Pune creates a unique SEO campaign for every website so that your website gets the popularity and visibility that it deserves! 

[mgkaizen]

HOW TO WRITE SEO-FRIENDLY CONTENT?

Google is changing the way it works and this happens because of the algorithms it applies after a certain duration of time. The algorithms are based on certain aspects like content quality and keywords. Last decade, the Google algorithms were updated several times and there were sea changes in terms of the conditions for the ranking of a certain article after a person searches the particular term on Google. For amazing content writing services in Pune, Kaizen Design Studio is the ideal option for you! An efficient team of content writers craft the best content for your brand and make sure that the websites are ranked in the top search results.

 At the initial stages, Google featured articles that had more keywords in the article. Keyword stuffing worked as a prerequisite for ranking a website on the top of the search results. Afterward, Google made mammoth changes to its algorithms & a system evolved where content is the king! Now, Google ranks the articles on a website based on its content. Just sprinkling keywords everywhere is not going to help in any way now. The content has to be authentic and should easily connect with the topic. 

Before we zero in on the tips to write SEO-friendly content, you must know what exactly is SEO-friendly content. Well, SEO-friendly content is created for ranking a website or article in the top search results. Here are some tips on writing great SEO friendly content. 

Create rich content

As said earlier, content should be to the point and brief about the particular topic in the best possible way. This is so because Google ranks articles that perfectly explain a topic. Quality content is the most vital factor in search result ranking. Even if your article is shorter, it should convey the message or explanation of the particular subject precisely and should also develop a connection with the viewer. The content should be entertaining as well to attract the attention of Google as well as the viewer for maximum hits on the article or website. Kaizen Design Studio, a content marketing company in Pune offers ideal content for your brand or company. Kaizen has a proficient content writing team that helps in generating good SEO-friendly content. 

Good keywords. Great results! 

Be careful and wise while choosing the keywords for a blog. Identify relevant keywords for the topic you want to write content for and always keep a keyword inculcating approach! This means that you should introduce keywords while you are in the process of writing. Don’t write and then think of inserting keywords in the middle. This method is not wise and can result in lower ranking as the content will not be up to the mark. So, always choose the right method and see how good your article or website will be ranked.

An awesome headline leads you to the top! 

As the Google spiders crawl through articles, they investigate the headlines and if they find your headline catchy or interesting, it will add your article’s chance of ranking to the top of the search results. good headers and sub-headers help achieve maximum keyword saturation. Make sure to add good headlines and subheadings for increased chances of top ranking on the search results page. 

SEO-friendly content is a critical component for a wider audience reach. Your website will be promoted and greater audience engagement will be achieved through top search result ranking. For good content writing services in Pune, you must contact Kaizen Design Studio as it has state of the art content team to make sure that your website reaches to the peak position. So, if you are searching for good content writing companies in Pune, Kaizen Design Studio is the best option. 

[mgkaizen]

ON-PAGE AND OFF-PAGE SEO - A COMPLETE GUIDE FOR ONE AND ALL

Search Engine Optimization (SEO) has been around for almost as long as the internet has been public, and since the early days, businesses and brands have been using it to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth through consumer conversions. Over time, SEO has become a sophisticated practice that’s highly informed by current web user behavior, and today, both on-page and off-page techniques to ensure high-quality websites make it to the top of search engine result pages. Kaizen Design Studio, the best SEO company in Pune, provides your brand with top SEO strategies that will make our brand’s website rank top on Google! 

You must be wondering what is on-page and off-page SEO. Let’s see what the terms exactly mean.

On-Page SEO

On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP (Search Engine Ranking Page), and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you’ll get to a website and the more relevant that traffic will be. While the technical aspects are important, one of the most crucial elements of on-page SEO is content because this is what brings traffic to your site. Keywords are the glue that holds together your on-page SEO strategy because they can be incorporated into all these technical elements to help the right visitors find you at the right time.

The SEO team of this best SEO company in Pune is aware of these changes and adhere to the right rules while doing SEO for websites. There are many different technical aspects of a webpage that can be optimized with on-page SEO, and they include:

·         Title tags

·         Headings Tags

·         Content

·         URL structure

·         Alt text for images

·         Site speed

·         Internal links

·         Meta descriptions

·         Meta Keywords

·         Sitemap.xml

·         Robot.txt

·         Responsiveness

Kaizen Design Studio, the best SEO company in Pune will help your brand to gain more traction in the digital world through great On-Page SEO techniques. 

Off-Page SEO

On one hand, on-page SEO touches on to the elements that you can control on your site itself, while off-page SEO touches on to the page ranking factors that do not exist in your site, e.g. backlinks from other sites. It consists of your promotional techniques, considering the measure of exposure something gets via the social media platforms, for example. Although the search engines take into account both the number and quality of your backlinks (as well as the number of referring domains), quality is much more important than quantity. Kaizen Design Studio is the best SEO company in Pune, India, which provides innovative solutions that are both cost-effective and highly result-oriented.

Some of the major factors associated with off-page SEO are as follows:

·         Domain Authority

·         Creating Shareable Content

·         Social Media Engagement

·         Social Bookmarking 

·         Forum Submission

·         Blog Directory Submission

·         Article Submission

·         Video Submission

·         Image Submission

·         Infographics Submission

·         Question & Answers

·         Google My Business 

·         Social Promotion

·         Backlinks

Kaizen Design Studio, an SEO services company in Pune focuses on both Off-Page and On-Page SEO equally so that the concerned brand would get the best conversions eventually!

Which is more beneficial: Off-Page or On-Page?

It’s not related to making a choice between either on-page or off-page SEO. As that would resemble choosing between the sky and the ground! Both on-page and off-page SEO work in sync to enhance your search engine rankings in a complementary manner. Both have equal importance in terms of their usage. Hiring  Kaizen Design Studio for optimizing your website would help you to gain more clients for your business. Our SEO Company in Pune creates a unique SEO campaign for every website so that your website gets the popularity and visibility that it deserves! 

About Us  Kaizen Design Studio is the most trusted digital marketing company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.

Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan, Khurd, Pune, 411021 Email Id: info@kaizendesignstudio.com Website: https://www.kaizendesignstudio.com

[mgkaizen]

HOW TO WRITE SEO-FRIENDLY CONTENT

Google is changing the way it works and this happens because of the algorithms it applies after a certain duration of time. The algorithms are based on certain aspects like content quality and keywords. Last decade, the Google algorithms were updated several times and there were sea changes in terms of the conditions for the ranking of a certain article after a person searches the particular term on Google. For amazing content writing services in Pune, Kaizen Design Studio is the ideal option for you! An efficient team of content writers craft the best content for your brand and make sure that the websites are ranked in the top search results.

 At the initial stages, Google featured articles that had more keywords in the article. Keyword stuffing worked as a prerequisite for ranking a website on the top of the search results. Afterward, Google made mammoth changes to its algorithms & a system evolved where content is the king! Now, Google ranks the articles on a website based on its content. Just sprinkling keywords everywhere is not going to help in any way now. The content has to be authentic and should easily connect with the topic. 

Before we zero in on the tips to write SEO-friendly content, you must know what exactly is SEO-friendly content. Well, SEO-friendly content is created for ranking a website or article in the top search results. Here are some tips on writing great SEO friendly content. 

Create rich content

As said earlier, content should be to the point and brief about the particular topic in the best possible way. This is so because Google ranks articles that perfectly explain a topic. Quality content is the most vital factor in search result ranking. Even if your article is shorter, it should convey the message or explanation of the particular subject precisely and should also develop a connection with the viewer. The content should be entertaining as well to attract the attention of Google as well as the viewer for maximum hits on the article or website. Kaizen Design Studio, a content marketing company in Pune offers ideal content for your brand or company. Kaizen has a proficient content writing team that helps in generating good SEO-friendly content. 

Good keywords. Great results! 

Be careful and wise while choosing the keywords for a blog. Identify relevant keywords for the topic you want to write content for and always keep a keyword inculcating approach! This means that you should introduce keywords while you are in the process of writing. Don’t write and then think of inserting keywords in the middle. This method is not wise and can result in lower ranking as the content will not be up to the mark. So, always choose the right method and see how good your article or website will be ranked.

   An awesome headline leads you to the top! 

As the Google spiders crawl through articles, they investigate the headlines and if they find your headline catchy or interesting, it will add your article’s chance of ranking to the top of the search results. good headers and sub-headers help achieve maximum keyword saturation. Make sure to add good headlines and subheadings for increased chances of top ranking on the search results page. 

SEO-friendly content is a critical component for a wider audience reach. Your website will be promoted and greater audience engagement will be achieved through top search result ranking. For good content writing services in Pune, you must contact Kaizen Design Studio as it has state of the art content team to make sure that your website reaches to the peak position. So, if you are searching for good content writing companies in Pune, Kaizen Design Studio is the best option. 

About Us  Kaizen Design Studio is the most trusted digital marketing company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.

Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan, Khurd, Pune, 411021 Email Id: info@kaizendesignstudio.com Website: https://www.kaizendesignstudio.com

[mgkaizen]

5 IMPORTANT 2021 SEO TRENDS

Search engine metrics change every year. They get better. From simply being tools for users to find what they want, to becoming the biggest forces of marketing and customer experience, search engines have come a long way. To leverage the search engine and big changes, you need to know the top SEO trends. SEO trends also change according to a better understanding of user behaviour. You can use these trends for best SERPs and increase revenue through higher, relevant traffic to your website. So, here are the 10 important 2021 SEO trends:

1. Optimization Focused on the User

Google regularly has updates. The last one was in 2019 called BERT. So, after every update, SEOs get to work to adapt to the changes. But rather than doing this every time, SEOs should focus on clean architecture and content delivery. Today, there are many places where users can get their information. SEOs need to have a strategy in place for reaching customers through new access points.

The update also showcased one of the most important changes in Google’s strategy for content search. It is now showing importance to intent over keywords. Keywords show us what a customer is searching, whereas intent is all about knowing why a customer is searching something particular. Keywords are going to get phased out. Natural language processing & deep learning are making strong headway into technology, so intent will get precedence on keywords.

2. Best Content Wins

The days of stuffing keywords to get hits are over. SEOs have to focus on pushing content that is relevant and high in quality. Google’s quality check is still developing, and there might be one or two pages that are not of the highest quality, but soon there will be a day where only quality content will be found on the first page. So, you need to completely forget about keyword stuffing, rewording, and article spinning.

Long-tail keywords that are grammatically correct will also get renewed importance. Focus on them. Another place that needs focus is titles. Since keywords are out, titles will get importance. This is also a good opportunity to keep the user engaged by knowing what your user needs next and providing access to that content.

3. E-A-T (Expertise, Authoritativeness, and Trustworthiness)

The internet may allow anyone to publish content, but Google is watching. To tackle the menace of fake news, irresponsible content, and wrong facts, there’s going to be more importance given to E.A.T. Google is working towards checking news sources. Your website’s reputation is going to be taken into account while giving you a ranking.

Another important trend here is people who write and the content and the people who publish the content are also going to be under scrutiny. So, you have to devise ways to get author credentials and other relevant, verifiable information on your website to get to rank higher on E.A.T.

4. UX & Technical Soundness

Right from the moment a user clicks on your link to the time they hit that close button; you have to focus on giving the user the best experience. You have to work on your website’s UX to give you users what they want while creating a positive experience. A simple way to improve UX would be to improve upon your technical SEO.

Improve your website’s technical SEO through Google’s point-of-view. There are many websites and experts online that will guide you on the best practices. Also, pay close attention to your website’s and individual page’s loading speed. This is an important factor being considered by search engines.

5. Mobile SEO

The smartphone has emerged as the fastest-growing mobile device that connects us to the internet, mainly because of the convenience factor. More and more people are also looking at websites from their phones. So, when you develop your website, develop it for mobile-first, and then make it compatible with the computer.

Mobile needs to be an important part of SEO strategy, especially mobile SERPs. Know what people are searching for on their phones, and how you can reach out to the right people. Mobile SEO will be a real game-changer, and will get to your content to the right users.

Conclusion

Make use of these top trends for 2021 to rank your website. These trends are also going to become the best practises so you are going to see the long-term benefits of using the advice given above.

About Us  Kaizen Design Studio is the most trusted digital marketing company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.

Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan, Khurd, Pune, 411021 Email Id: info@kaizendesignstudio.com Website: https://www.kaizendesignstudio.com

[ujjwalakaizen]

There's a huge difference between digital marketing before 2020 and now in 2021. The world has been through a major lockdown. Thousands of businesses got shut down, and millions lost their jobs. But it’s all coming back on track.https://www.kaizendesignstudio.com/

[ujjwalakaizen]

Struggling for traffic? Get blogging! That’s what all the experts are saying. Even all top SEO companies in Pune push recommend blogging. Blogging is one of the best ways to drive traffic to your website and get good organic leads. https://www.kaizendesignstudio.com/

[pkaizen]

ULTIMATE TOP E-COMMERCE TRENDS IN 2021

The demand for e-commerce is magnifying rapidly day-by-day. With great prosperity, comes great responsibility! Change is the law of nature and everyone has to adept to the changing times. Over the years, a plethora of trends has reigned supreme over the e-commerce industry. As people are inclining more towards online shopping, the e-commerce platforms are striving hard for giving the consumers a seamless experience. Some major trends that will rule the year 2021 are as follows.

Minimal Design is with what most Platforms Align!

The design has been an integral part of e-commerce platforms. Nowadays, many e-commerce platforms are shedding their skin of tacky and funky designs and embracing a more minimalistic approach. Consumers love an interface that focuses more on the product. Hence, a clutter-free interface etched with minimalism is the new normal for e-commerce platforms!

Subscriptions receiving appreciations!

Subscriptions are making headlines across the e-commerce platforms. You can see the subscription plans being introduced by a variety of e-commerce platforms to increase their loyal consumer base. Top e-commerce players are offering priority services with subscriptions like Amazon Prime. Similarly, a plethora of e-commerce platforms are launching subscriptions with great features to lure a large consumer base.

Conclusion

E-commerce has come a long way in terms of technological upgrades and design trends. Many trends will come and go but the quality of the interface and smooth functioning of every mechanism will decide the fate of an e-commerce platform. If you follow these trends and design your e-commerce platform accordingly, you will definitely achieve success!

Whoops! Missed a prominent factor: E-commerce platforms should be made mobile-friendly. Concentrate on these simple factors and voila! You just achieved the milestone of designing the best e-commerce platform!

About Us 

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Website Design Company in Pune.

Contact Us 

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : https://www.kaizendesignstudio.com/

Website : https://www.kaizendesignstudio.com/

[pkaizen]

USE OF CORPORATE VIDEOS FOR YOUR COMPANY

The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people, branding companies in Pune have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos.

Reach more customers

The video sharing sites such as YouTube and Video can attract a lot of visitors by getting the videos across millions of people. As they have easy sharing options on social media sites and blogs, it is a cost-effective and efficient way to reach more customers. When viewers share content, it will increase brand awareness without costing a penny besides the production cost. This is impossible with conventional advertising commercials. However, updating videos time to time is important. If the video is ten years old, no one would be interested in sharing as they will doubt the relevance at this time.

Stand out from competitors

The corporate video tells the story of your business in a creative way. Often, many websites try to convey information only through text, which is unappealing for viewers. With a corporate video, businesses can make an instant impression on potential customers. If a potential customer likes the video and relates to the brand, they will gain confidence in the products and services along with sharing with others. As the word about the brand will spread through video sharing, those brands will stand out from their competitors.

It is too tiresome to read through a lot of textual information on the website, so customers will look for quick and easy access to information about the product. Having corporate video will help in reaching the customers easily and Kaizen Design Studio will help you in achieving that aim. Being one of the leading corporate video production company in Pune , it strives to help customers create brand awareness and increase reach through corporate videos.

Love from Google

Once the corporate video is created and optimized for search engine, it has tremendous potential to rank high on site such as Google. Having a good search ranking is one of the crucial benefits for any business. Since the acquisition of YouTube by Google, the search engine giant is making sure video content also gets necessary attention along with text-based content. Using appropriate keywords in the title and ensuring keyword choices aligns with rest of the website, the video can be optimized for high ranking in search engine sites. The website traffic will come from the YouTube content which ranked high on Google.

About Us 

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production company in Pune.

Contact Us 

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : https://www.kaizendesignstudio.com/

Website : https://www.kaizendesignstudio.com/

[pkaizen]

How to create a amazing video in very short time?

 There will always be a scenario when a corporate client tells a video production company to make a corporate video for them in only two minutes. Given the number of huge projects they have undertaken, it seems difficult. There are huge assets to be shown and a lot of information to be conveyed. Here lies the problem. Including every piece of information can have a negative effect. As the human mind has limits, grasping too much information can result in less recall value.

A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company. There are some misconceptions that make the corporate video forgettable and boring. Let’s shade a light on some of them.

Misconception 1: More information equals to more value.

We may be driven by a conception that offering more information through video would provide more value. Turns out, this is a misconception. Studies show that people can remember the only handful of points out of a video. So, instead of conveying 10 points, convey only 5. The best way to do this to determine the priorities and which points can be focused on to make the maximum impact. Engaging the viewer emotionally will increase the recall value. Telling a story creatively will help in engaging them emotionally and making an unforgettable video.

Misconception 2: There is no difference between written messaging & video messaging

There are professionals who are good at conveying the message through the textual format. They believe saying what they want to convey through a 300-word text will have the same impact in a minute video. However, they do not have an idea of what can be conveyed in that minute. They also believe that what can be conveyed in 100 seconds through text can be conveyed in the 100-second video.

It needs to be determined by the message that needs to be conveyed. Moreover, an average reading speed is 200 words per minute, but average speaking speed is 150 words per minute. To read what is on paper may take 75 seconds, but to speak it on video takes 100 seconds. Adding imagery and music along with breathing space, the video length will exceed to make the impact. There is a difference between a written message and a video message. Opt for a way based on what needs to be conveyed.

Misconception 3: I understood what I convey, so will my audience

There is a misconception that if a video producer understands what needs to be conveyed in the video, everyone else will. Conveying the information in a way the target audience will understand is important. This will help in making an unforgettable video.

Making a corporate video is one of the essential strategies of branding. It helps in gaining a wide exposure and engaging audience in a very less time. Being one of the leading corporate video production companies, Kaizen Design Studio helps corporate companies convey the information in the most effective and creative way to make the maximum impact.

Browse more articles by Kaizen Design Studio:  How to implement Brand Promotion Through Corporate videos

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

Use of Corporate videos for brand promotion of your business

Your corporate video  is ready promotion of corporate video is nothing but the promotion of your brand. This video will send a message about your brand and create an identity in people’s minds. Following are some of the ways in which you can promote your brand through a corporate video. You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy.

Video campaign on social media

Based on the time people spend on social media, promoting the video on social media platforms would give great benefits. These platforms are best places where people are more likely to share, like, and comment on videos, which would increase the viewers. Running a campaign would help in strategizing and gaining more views and exposure to the brand. Include a call to action such as share and landing page link in the caption to get more visitors to the website.

Playing the video at an event

The industry events are filled with dull speeches and boring presentations. The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech. To break this boring flow and explain a lot about your business, you can play the corporate video and get the attention of maximum attendees. This will help them in understanding your message and grasping your message in minimum time. Moreover, you can use the video content in a long speech you are giving to break the monotony and refuel the attendees.

Pin your video to the top of social media feeds

Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed. So, pin the video on top. Else, it will get lost in new posts. The video on top will drive more engagement and shared extensively. Take maximum benefit of this free feature by social media platforms.

Taking help of branding agencies which have expertise in brand promotion and a wealth of knowledge regarding digital marketing will give expected results. Being one of the leading branding agencies in Pune  and gaining wide experience in branding through videos.

Body Language hacks you should know while facing camera

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production companies in pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

Body Language hacks you should know while facing camera

The first impression is the last impression. It is true in the case of meeting in person as well as watching a video. When you are facing the camera for a video, the body language matters along with the subject you are talking about.

There has to be a confident manner in which you tell the story that can connect the target audience. Here are some of the hacks to keep in mind.

Laughing is the trick

Before you start filming for a video, try laughing. The nervousness will grip you, but laughing will reduce nervousness. Forcing yourself to laugh will help you become confident and feel warm and enthusiastic. Even the fake laugh will do the trick. Smiling will help you, but laughing will make you ready for facing the camera with a relaxed mindset. Once you become confident, get the right pitch with more than one takes.

Speak loud to get in motion

Trying to control the tone from the beginning will make you more nervous. Initially, speak loudly to gain little confidence. Once you get the energy and confidence with the words and atmosphere of the room, then focus on using the right tone of voice.

Use hand movements

To convey important points, use hand movements and gestures. This will energize you to express yourself with more clarity and confidence than before. Keeping hands on the side will be dull. Practice some hand movements and gestures beforehand in front of the mirror. This will make you confident. Ensure you are not using many hand movements as it will work against you and turn off the viewer.

Giving the right impression in the video is essential to convey the message and hold the attention of the audience for the entire video. While speaking in a corporate video, the confident stance and assertive voice are necessities to make a good impression. Being a leading corporate video production companies in Pune, Kaizen Design Studio helps clients in creating a compelling video that engages the audience and spread awareness about the brand.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/