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How Does Marketing Strategy Development Impact Rural Sales Training in Australia?
Marketing strategy development is vital for businesses targeting rural markets in Australia, where distinct challenges and opportunities shape how products and services are sold. With the right strategies, companies can effectively reach and engage rural consumers, who often have different needs and preferences compared to urban customers. This microblog addresses key questions about how marketing strategy impacts rural sales training, especially in Australia, offering insights into creating effective marketing plans that support rural sales success.
What Is Marketing Strategy Development?
Marketing strategy development is the process of defining an organization's approach to reaching its target market, setting goals, identifying unique selling points, and selecting the most effective marketing channels. It goes beyond traditional marketing by integrating branding, customer insights, and digital tools to enhance customer engagement. In the context of rural sales, this process helps businesses design approaches that resonate with rural customers and leverage local insights, essential for growth in areas that differ from urban markets in both demographics and buying behavior.
Why Is Marketing Strategy Crucial for Rural Sales Training in Australia?
In Australia, rural areas have unique characteristics that require tailored marketing strategies. Geographic distance, limited access to certain services, and specific cultural preferences can shape the way rural consumers interact with brands. A well-crafted marketing strategy can support rural sales teams by providing clear communication, segment-specific insights, and adaptable sales tactics to meet the unique demands of rural customers.
For rural sales training, incorporating a strong marketing strategy provides sales teams with context, goals, and tools to approach their roles effectively. Training programs with a strategic foundation empower sales representatives to build meaningful relationships, convey value, and address the unique needs of rural buyers.
How Can Marketing Strategy Enhance Rural Sales Training Programs?
Understanding Local Consumer Behavior Marketing strategy development involves analyzing rural consumer behavior, which can differ significantly from urban preferences. This insight helps shape training materials to address local needs. Sales representatives trained with localized insights can be more effective in connecting with rural customers, understanding their unique pain points, and adapting sales approaches accordingly.
Aligning Sales Tactics with Rural Values Australian rural consumers often value practicality, community support, and long-term relationships. A marketing strategy that reflects these values can guide sales training to emphasize relationship-building, trust, and authenticity. By aligning tactics with rural customer values, sales teams can achieve a stronger rapport and higher customer satisfaction.
Utilizing Digital Tools and Data Analytics While some rural areas may have limited internet access, digital tools like mobile analytics and SMS marketing remain effective. Marketing strategy development can guide the use of digital tools, training rural sales teams on data interpretation and targeted communication methods. By analyzing data and identifying trends, sales reps can personalize their approach, focusing on specific segments within rural communities for maximum impact.
What Are Common Challenges in Rural Sales, and How Does Strategy Development Address Them?
Overcoming Geographic Barriers Australia's vast rural landscape presents challenges in reaching and servicing customers. A tailored marketing strategy can suggest solutions like local partnerships, online channels, or region-based representatives. Training programs that incorporate these strategies prepare sales teams to manage logistical challenges and build networks in dispersed communities.
Adapting Communication Styles Rural customers may prefer face-to-face interactions or value-driven messaging. Marketing strategy development can define the most effective communication channels for rural audiences, from local events to personalized emails. Training sales teams on these communication styles helps them approach rural customers in ways that feel authentic and relevant.
Managing Seasonal and Economic Variability Many rural economies are impacted by seasonal changes and industry-specific trends, such as agriculture cycles. A flexible marketing strategy anticipates these factors, allowing sales teams to adjust their approaches during different seasons or economic shifts. Training that includes these insights prepares rural sales reps to remain adaptive and resilient, delivering consistent service despite changing conditions.
How Can Businesses Measure the Success of Their Rural Sales Strategies?
Tracking Customer Engagement and Feedback Customer feedback is essential in rural areas where word-of-mouth and reputation strongly influence buying decisions. Gathering customer insights through surveys or local events provides invaluable data on how well a marketing strategy resonates. Training sales teams to ask the right questions and gather feedback builds a deeper understanding of the market, fostering continuous improvement.
Monitoring Sales Metrics and Conversions Metrics like customer acquisition costs, conversion rates, and sales cycle lengths help businesses evaluate the effectiveness of their rural sales strategies. A successful marketing strategy should demonstrate measurable outcomes aligned with business goals. Rural sales training Australia programs that emphasize data-driven selling can encourage sales reps to track their performance and understand which strategies are working.
Evaluating Long-Term Customer Relationships Rural customers often value long-term relationships over short-term transactions. Businesses can assess the effectiveness of their rural sales strategies by monitoring customer loyalty, repeat purchases, and brand advocacy within these communities. Sales training focused on relationship-building techniques equips representatives with the skills to foster these connections, supporting sustainable growth.
What Role Does Technology Play in Modern Rural Sales Training?
While rural markets may traditionally rely on face-to-face sales, digital tools are becoming increasingly important. In rural Australia, sales reps trained in tech-savvy approaches—such as CRM (Customer Relationship Management) systems, mobile sales apps, and online customer service channels—are better equipped to manage customer relationships, even remotely. Marketing strategies that incorporate digital innovation provide a competitive advantage, allowing sales teams to track customer interactions, schedule follow-ups, and share real-time insights with the broader marketing team.
How to Start Developing a Rural-Focused Marketing Strategy?
Conduct Market Research Start by understanding the specific rural market segments relevant to your business. What are the demographics, preferences, and purchasing patterns? Businesses can benefit from a communications audit to assess current approaches, identify gaps, and refine their messaging to suit rural audiences.
Set Clear Goals and KPIs Define what success looks like in the context of rural sales. Are you aiming for increased brand awareness, higher sales conversions, or improved customer loyalty? Clear goals help sales teams focus and provide metrics for assessing the effectiveness of their efforts.
Invest in Ongoing Training and Development Continuous training ensures that rural sales reps stay current with changing customer expectations, new digital tools, and updated marketing strategies. Regular feedback loops and workshops help teams adjust to emerging trends and enhance their effectiveness over time.
Final Thoughts
Marketing strategy development is a powerful tool for businesses aiming to succeed in rural sales. By tailoring strategies to fit rural Australia’s unique landscape, companies can enhance their sales training programs, equipping teams with the skills and insights needed to connect with local customers. For more insights on rural marketing and sales training, visit Agrarian.
#rural sales training Australia#Sales Training Services#sales coaching New zealand#rural marketing campaign#rural marketing strategy
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What Is the Best Approach to Rural Sales Training in New Zealand?
In New Zealand's dynamic rural sector, sales success hinges on specialized training tailored to its unique challenges. Whether you’re starting your career or looking to enhance your leadership skills, understanding rural sales training and the value of programs like the Rural Sales Manager Mastery Programme is essential. This microblog will explore the most common questions people ask about rural sales training in New Zealand, along with insights from the Rural Sales Manager Mastery Programme to guide your decision-making.
What Is Rural Sales Training in New Zealand?
Rural sales training in New Zealand refers to specialized programs aimed at equipping professionals with the skills needed to sell effectively in rural markets. These training modules are tailored to the agricultural and farming sector's nuances, which differ significantly from urban sales environments. A robust understanding of rural clients’ needs, building trust, and maintaining long-term relationships are some of the key components covered in such training programs.
Popular programs in New Zealand, such as the Rural Sales Success Programme, focus on offering practical, industry-specific sales strategies. Whether you're dealing with farm machinery, animal feed, or agricultural technology, a specialized training approach is crucial for success.
Why Is Rural Sales Training Different From Other Sales Training?
People often ask why rural sales training differs from other forms of sales training. In rural sales, the relationships between salespeople and clients are deeper and more personal. Clients in rural areas often value personal interaction and long-term relationships over hard-selling tactics. This requires a salesperson to not only understand the product but also the day-to-day realities of rural life.
Moreover, sales cycles can be longer, as farmers and rural businesses tend to make purchasing decisions based on seasonal cycles and the availability of funds, which can be influenced by the weather or commodity prices. For this reason, patience, trust-building, and a deeper understanding of the customer are key components of rural sales.
How Does the Rural Sales Manager Mastery Programme Help Leaders?
If you are a manager looking to lead a rural sales team, the Rural Sales Manager Mastery Programme provides a comprehensive toolkit to sharpen your leadership abilities. This programme helps in understanding the rural business environment and equips sales managers with the skills to motivate their teams effectively.
Managers who enroll in the Rural Sales Manager Mastery Programme learn how to:
Foster trust with rural customers.
Build and maintain long-term business relationships.
Develop strategies tailored to rural market challenges.
Lead teams with empathy and clarity, creating a collaborative environment.
The program is designed to offer actionable insights and strategies that you can implement immediately to improve your team's performance.
What Are the Key Benefits of Rural Sales Training in New Zealand?
The benefits of undergoing rural sales training in New Zealand are manifold:
Understanding Rural Clients: Sales professionals learn to communicate effectively with farmers and rural business owners, understanding their pain points, concerns, and buying behavior.
Tailored Sales Techniques: The training programs, such as the Rural Sales Success Programme, focus on rural-specific sales strategies that consider seasonal cycles, environmental factors, and rural business practices.
Building Trust: Trust is critical in rural sales. Clients often prefer building long-term relationships with their sales representatives, so knowing how to earn and maintain trust is invaluable.
Leadership Skills: For those in managerial roles, programs like the Rural Sales Manager Mastery Programme emphasize leadership, enabling you to coach and develop your sales team effectively.
FAQs
What makes rural sales training effective? Effective rural sales training programs focus on relationship-building and understanding the unique challenges rural businesses face. Courses like the Rural Sales Manager Mastery Programme offer insights into managing longer sales cycles and earning the trust of rural clients.
Is there a difference between rural and urban sales approaches? Yes. Rural sales rely more heavily on personal relationships and trust, while urban sales tend to be more transactional. Sales professionals in rural markets need to be patient and adaptable to the client��s seasonal and economic conditions.
How do I become a successful rural sales manager? Becoming a successful rural sales manager involves developing leadership skills and the ability to motivate a sales team in the unique context of rural New Zealand. Enrolling in a program like the Rural Sales Manager Mastery Programme can give you the skills to navigate this environment and build strong relationships with both clients and your team.
Are there free rural sales training resources available in New Zealand? While many comprehensive training programs like the Rural Sales Manager Mastery Programme require an investment, there are also free resources available that cover basic skills and insights into rural sales. However, for more specialized and actionable advice, enrolling in a structured program is recommended.
How Do Rural Sales Training Programs Evolve to Stay Relevant?
The agricultural sector is constantly evolving, with new technologies, regulations, and market demands. As such, rural sales training programs need to adapt to these changes. Modern programs incorporate digital sales strategies, technology use, and ways to adapt to the increasingly data-driven farming industry.
The Rural Sales Manager Mastery Programme includes up-to-date modules that reflect current market conditions. These courses integrate the latest in sales technology and management techniques to keep you competitive in the changing landscape of rural New Zealand.
Conclusion:
Whether you're new to the field or looking to enhance your skills, rural sales training programs like the Rural Sales Success Programme can significantly impact your sales performance. If you're in a leadership position, the Rural Sales Manager Mastery Programme offers specialized insights into managing teams and building long-lasting customer relationships in rural New Zealand.
By investing in the right training, you can navigate the unique challenges of the rural market with confidence and success.
For more details, you can visit Rural Sales Success and explore the Rural Sales Manager Mastery Programme.
#Rural sales training companies New Zealand#Rural sales training company New Zealand#Rural sales coaching Australia#Rural sales coaching New Zealand#Rural sales manager training Australia
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Waypoints, Take 2: POV Shipper
It's been touted and mentioned at length. It has been awaited with immoderate, naïve anticipation. It has been read highlighter in hand, in the hope to discern its true meaning and purpose. It also was the last straw for some people, pushing them out of the fandom when above anticipation and expectations proved somewhat hollow.
To the dismayed and the heartbroken, I say: I hope you do realize this is a) heavily edited and b) published with the substantial contribution of a ghostwriter, handsomely paid to neatly round off the edges and fit this travelogue-cum-memoir in a pre-shaped pitch.
This bloke:
The dilligent Matt Whyman, novelist. Agony uncle for several UK press and online outlets, specialized in teenage love and relationships' counselling. British Council executive, with several stints abroad under his belt. Part and parcel of a number of public health awareness campaigns sponsored by the UK Government, with a special interest for above teenage love, sexuality and relationships. And established, top-tier ghostwriter.
Among others, on behalf of Billy Connoly, the "Big Yin" himself, proof that the Scottish mafia is discreet, but by no means inexistent (an excellent thing). Ah, Sir Billy Connoly and his New-Zealander wife, Lady Pamela Stephenson, whom he met in 1979, while filming together a sketch for BBC2's Not the Nine O'Clock News. Chemistry took care of itself, because she ditched her recently married husband and moved in with Connoly in 1981. Both (at least nominally: Connoly considers himself an atheist, nowadays) Roman-Catholic and married at the time of getting together, Stephenson divorced in 1984 and Connoly in 1985 from their respective partners and live in marital bliss since 1989. For some reason, I think these tidbits are important, go figure.
Sidenote: if you haven't already, watch (if still available on Netflix, otherwise I implore you to look for it on other platforms) an exceptional French series, Call My Agent. You will not only love the humor, you will educate yourself with the basic ropes of celeb PR.
At face value, I couldn't think of a more appropriate consigliere to deal with the brief that (spare the failed Everest movie project) prompted this book. It is not that difficult to figure out:
Evoke at length the past to offer a modicum of explanation of the present. Mention traumatic relationship with father to explain fear of commitment in a solid, steady relationship.
In the process, pay lip service to the Narrative, but take substantial liberty and a daring stand when discussing the horrific Wentworth episode-that-nobody-could-watch. Express controlled discontent towards TPTB, to have the upper hand while negotiating a possible season 8 (fun fact, it worked)
Conveniently send into oblivion Flukenzie Floozy, Quarantein Hooter's Madonna and any other two letter combo born from the hyperactive imagination of the Queen of Nothing, while respecting ToS of bachelorhood - it's still good for the Sales Department.
Camouflage reality of S&C entity, under a London Blitz-worthy blanket of smoke & mirrors, but allow leaks that could easily pass for creative license or babble. Shippers will get it. Dots will connect, coins will drop. We shall overcome.
Simultaneously, offer a plausible explanation for the above UFO co-star/bro-sis/Ginger Jesus- Mother Mary relationship, primarily to comfort and control Mordor, that Troll Nursery. Say what the hell you want, including something along the lines of My Little Pony Friendship is Magic, but say it LOUDER FOR THOSE SHIPPER PEOPLE IN THE BACK OF THE COACH. They are used to this one step forward/one slap backward tango and by now, few (if any) will budge elsewhere on the fandom spectrum.
Discreetly crush homosexuality rumors, because they are borderline calumny, at this point in time. However, the Data Lounge crowd could make Mordor look like Bora Bora, so the sooner they get bored and move to the next babyface, the better.
Substantially promote MPC and Great Glen Company, consolidating the image of the giving, thoughtful individual, with a creative mind and savvy enough to branch out in lucrative business projects. Extend fan/consumer/client base to a younger demographic.
Pave the way for exit plan. This report will not discuss it, but hints may have been detected. :)
Wow. This is a mouthful. And I have to say Mr. Whyman did a more than decent job of it, even if for a trained eye the seams are showing, at times.
Like this:
Frazer. You can't make this shit up. This is SRH.
As compared to this (excuse the repetition: the blogger is not lazy - the blogger tries to make a point):
This is Whyman. This has been probably paid extra for. This is painful to read. This failed.
As for leaks, I've found a good handful. Adding all of them here higgledy-piggledy would be tedious, boring and I am not Miss Marple. But I've noticed that feelings hide in plain sight, usually disguised in a song you whistle or some verse you remember, just to keep you company on the road, a propos of nothing (my foot):
I don't know what this woman is talking about, you might say. Whatevs. How about this:
To keep myself sane, I usually rip off a Twix bar or light up a Benson. Others resort to Shakespeare, in lieu of granola bars. The world is a wonderfully diverse place. LOL, don't mind me. I am a dillusional woman, for whom all hope is lost.
Sometimes, this whole pastoral reverie has a Lewis Carroll charm to it (you might want to open this in another tab):
Who is your queen, Sir? Surely not the cheerful woman in leggings, flats and a Playboy T-shirt, huh?
Maybe the key is this childish botanical pun, tucked away at the end of the book:
Knowing that the P in Psillyosam is silent, as in *urv the Psychologist, we read and we grin:
[P]sillyosam Mushroom. Silly O'Sam. Silly, oh Sam.
Hashtag silly. An apt response to lemon and hugs.
To sum it up on a cheerful note, Waypoints is the 4 S book:
Struggles - Success - (fake) Solitude - (with a clear optic to avoid at all costs) Scandal
I thank you for your time while reading this. I hope it was worth it and yes, I confidently rest my case. Until the next memoir, which I reasonably hope would be vastly different.
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‘Irreplaceable’: meet the Matildas’ other bonafide superstar
Ellie Carpenter, one of the world’s best footballers, was playing in the biggest game of her career when her knee gave way. One year on she’s chasing an even bigger prize – a home World Cup.
It’s the biggest game of her life but Ellie Carpenter is being carried off on a stretcher. The replay is a sickening sight, causing groans among the 32,000-strong crowd. Her left knee has buckled beneath her, leaving the 22-year-old thumping the ground in agony. Her Women’s Champions League final is over and maybe so much more.
Waves of pain from her ruptured ACL make it hard for the young Australian to think clearly as she is lifted off the field after only 13 minutes playing for her club Lyon against Barcelona in Turin on May 21 last year. And yet, at this moment, she is focusing harder than she has ever thought before. The girl from Cowra, the former child prodigy of Australian soccer, wipes the tears from her eyes and stares straight up at the sky as if in a trance.
“Count,” she tells herself as her stretcher makes its way out of the stadium to the applause of the sympathetic crowd. “Count the months.”
“I was thinking, ‘Oh shit, what month is it?’ Carpenter recalls. “It’s usually a 12-month recovery [from an ACL injury] and I needed to count the months until I could play again. So in my head I was going like ‘June, July, August’ and then I’m like ‘YES, YES, YES, I’ll make it. I’ll recover in time for our World Cup.”
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Almost exactly 12 months later Carpenter, now 23, bounces into a cafe in central Lyon, France, with her blonde hair in a bun, wearing a T-shirt and shorts and a grin on her face. It’s a wet spring day, but the sun is rising again for Carpenter after a horror year. She is back on the field, playing again for Olympique Lyonnais, the best women’s team in the world. Off the field, she is happy and in love. She has bought a house just outside Lyon with her partner and teammate, Danielle van de Donk, one of the best footballers on the planet, who also plays for the Netherlands national team.
If the rapid-fire ticket sales are any guide, Carpenter may be underestimating the reception that awaits her and the Matildas.
The World Cup, to run from July 20 to August 20, jointly hosted by Australia and New Zealand, will see an estimated 83,000 watch Australia’s opening match against Ireland at Sydney’s Accor Stadium – more than double the Matildas’ previous highest attendance of 36,000. The opening match was moved from the 42,500-seat Sydney Football Stadium to the 83,000-seat Stadium Australia (known as Accor Stadium for sponsorship purposes) to meet the surging demand for tickets. At least 1.5 million people are expected to attend the games in Australia and New Zealand with an estimated worldwide audience of two billion. FIFA predicts the World Cup will encourage up to 400,000 girls to take up soccer in Australia.
“It’s crazy now, women’s football,” says Carpenter. “I’ve seen it go from here to here,” she says, moving her hands towards the sky.
Marketing surveys show the Matildas have overtaken the men’s Wallabies rugby union team in popularity, something that would once have seemed unthinkable for a team that only formed in 1978 and for years had to play on substandard ovals. The small crowds that came to watch them play in those days were mostly family and friends.
“It’s incredible to see where this team has come from to be one of our biggest sporting brands … so many players have paved the way for this moment,” says Heather Garriock, who played 130 games for the Matildas between 1999 and 2011.
Ellie Carpenter's FIFA World Cup mission
For years Matildas players were paid a pittance, having to hold down second jobs while playing for the national team. In the early days one player recalled how a teammate called the coach before an international match to say she would be late because her shift at Woolies didn’t finish until 5.30pm. In the lead-up to the 2000 Sydney Olympics, the Matildas were so desperate to secure sponsorship and public support that 12 of them posed naked for a calendar to get attention. Fast-forward to today and the Matildas are a household name, and Kerr is arguably the most recognisable Australian sports star in the world. In May, wearing a sharp black suit, she carried the Australian flag into Westminster Abbey for the coronation of King Charles III.
But it will take more than Kerr’s soccer royalty for the Matildas to realise their dream of winning a home World Cup.
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On a cold spring evening in London on the eve of the coronation, Kerr is playing to script, slamming the winning goal for her team Chelsea against Liverpool with just minutes to go. As she leaves the ground I ask her what she thinks about having Carpenter back with the Matildas for the World Cup. “Ellie is one of the best players in the world,” says Kerr, who described Carpenter as “irreplaceable” when she injured her ACL last year. “We’ve missed her and she’s a great personality to have on the team … I’m feeling good, I’m feeling excited [about the World Cup].”
A few days later, Carpenter is sprinting up the right wing, weaving the ball around her teammates during morning training near the Parc Olympique Lyonnais stadium on the outskirts of Lyon. It is just over two months since she made her comeback from her injury and the previous weekend she was one of the team’s best players in their 3-0 win over Dijon.
She calls out to her teammates in French and jokes with them in French, but if she makes a mistake on the field, the word “shit” rings out across the ground in an Aussie twang.
Her bilingual world in Lyon, a French foodie capital crammed with UNESCO World Heritage sites, is a reminder of just how many lives Carpenter has squeezed into her 23 years. “It all started here,” she says, pointing to a tattoo on her ankle that shows the outline of Cowra, her hometown of 12,500 people in the Central West of NSW. “It’s like one main street, two sets of traffic lights, a place where we knew everyone and everyone knew the Carpenters.”
Looking back, Carpenter’s unlikely rise from the streets of Cowra to international soccer star was both a blessing and a curse. It was a blessing because she lived the real-life sporting fairy-tale. This was the tale in which a determined young country girl becomes a prodigy of the game, shattering every barrier in her path to find herself playing for Australia at the age of just 15 and then at the age of 16 at the 2016 Rio Olympics, the youngest ever female footballer in the world to compete in an Olympics.
The curse was that she was so good, so early, that she was a kid playing among adults, being thrust into the spotlight ahead of her time, before she was ready and before she had time to grow up. “I hated it sometimes,” she says. “I was always the youngest. People would say, oh, you’re the youngest ever Olympian or you’re the youngest ever to score a goal, the youngest this, the youngest that. I was playing with people who were 10 or 15 years older than me and you had to mature very quickly. It was hard with the pressure, the spotlight, the critics … I wasn’t prepared for that at the time.
“I’ve been in the public eye since I was 15 and now people think I’m 30 but I’m still just 23, one of the youngest in the team.”
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Belinda Carpenter still scratches her head about how her daughter fell in love with soccer. “She was highly energetic, she never sat still but she did all sports – a bit of athletics, AFL, soccer, cricket, even triathlon, cheerleading and trapeze,” she says. Belinda and her then husband Scott, who were Physical Education teachers in Cowra, encouraged Carpenter and her older brother Jeremy to dabble in any activity that took their fancy. “Ellie also did ballet, so she would play football in the morning and then go to ballet with muddy knees under those pink stockings,” Belinda recalls.
“I think I always knew I would be a sportsperson, because ever since I could walk I was running,” says Carpenter. “I think I could have done any sport really because I was also good at swimming and athletics. I was a tomboy. I didn’t really have a normal childhood. I never went to parties like other girls, I just wanted to play sports.”
She played soccer from an early age but her path as a serious player began by accident when, at the age of about seven, she watched her brother Jeremy train with the NSW country soccer team. “I was just on the sidelines waiting for him, juggling the ball on my own, when the coach came up and said that I could join their next session. I was the only girl and the boys were much older than me. I don’t remember this but apparently I was, like, really good, smashing all the boys.”
Belinda and Scott decided to give both Ellie and Jeremy the chance to compete in competitions across the state. This required a brutal schedule of long drives for training and games. “Honestly I can’t believe they did that for me,” Carpenter says. “From Cowra we used to drive to Canberra every Tuesday, Wednesday and Thursday, which was more than two hours there and back, and then sometimes we would play in Sydney which was four hours there and back on the same day. I would spend so much time in the car, doing my homework or making up quizzes and things just to pass the time.”
By the time Carpenter was 12, it was clear that she had a natural talent that could no longer be nurtured from Cowra. So Belinda quit her job and moved with both the children to Sydney so they could attend Westfield Sports High School in Sydney’s west, which had a specialist sports program.
It was a big school in a big city, a culture shock for a country girl. “It was a huge change, I became this small fish in a big sea,” she says. Not long afterwards, her parents divorced, a time which she describes as difficult and sad.
The following year, aged 13, Carpenter went to watch the Matildas play in Sydney. “I think there was a maximum of 1000 people there but I watched the national team play and I was like, ‘Oh, sick, I want to be that.’ Then two years later, I was on that team. It was crazy.”
Carpenter’s precocious talent turned heads in the soccer world at that time, and things unfolded quickly. She broke into the “Mini-Matildas” under-17 team at the age of 14, and when she turned 15 signed her first professional contract with the then W-League club Western Sydney Wanderers. The coach was so impressed with her that she didn’t even need to trial for the team.
Carpenter’s ambition was such that although she began her career as a midfielder, she volunteered to be a defender when the Mini-Matildas said they needed defenders only because she didn’t want to be cut from the squad. “I was like, I want to be in the team so I will play wherever.”
In March 2016, when she was still just 15, Carpenter made her debut for the senior Matildas, playing in a 9-0 victory over Vietnam.
Not long afterwards, she was playing for Australia in the Rio Olympics, the first of the string of “youngest ever” firsts that she would soon tire of. “Obviously I was so young – I think I was the youngest in that team by five years,” she recalls. “So I guess I was kind of on my own. Some players were 30 years old and some of them were a bit like, ‘Who is this 15-year-old who has come into the team?’ and some people don’t want you there because you might take their spot. So some didn’t like me being there, but you’ve just gotta keep going.”
After the Rio Olympics, Heather Garriock, who was then coaching, says she noticed that the 16-year-old Carpenter was struggling. “I could see that she wasn’t doing well with the massive comedown after the hype of the Olympic Games. So, you know, I just put my arm around her – and since then I’ve always put my arm around her and taken her under my wing. She just wanted to be the best and to get better every day.
“She is so driven to win and yet she’s got such a nice nature, a very humble kind of girl who will always give you her time.”
Carpenter says she was forced to grow up quickly, but with the help of people like Garriock she eventually found her rhythm and adapted to the ever-growing public glare of being a Matilda. “I think it took me a couple of years, until I was about 17, to come out as Ellie,” she says.
In Year 10 Carpenter dropped out of school to pursue her dream of being a full-time footballer. “She wasn’t at school very much anyway,” says Belinda of her daughter’s busy soccer schedule. “I just told her, ‘Go do it, because if it fails and you don’t get to where you want to go in soccer, we will go back and figure out the education route’.”
When Carpenter was 17 she was pursued by the US National Women’s Soccer League team Portland Thorns, in Oregon on the US west coast. She signed with them but, in those days, women were not allowed to play until they turned 18. The club was so keen for her to play that she signed a contract literally on her 18th birthday, and played the following week, racking up yet another series of “youngest evers”. “That’s why I was the youngest ever player and the youngest ever person to score a goal in the NWSL at that stage,” she says.
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Carpenter says life in the US was a shock “because it was so different to Australia”. Belinda recalls that her daughter would often FaceTime her during dinner just to have a companion to speak with. “Until she found her feet I would often hang out with her on the phone while she was having dinner at a restaurant or something when she didn’t really know anybody.
“Even though Ellie is really outgoing, with a wicked sense of humour, I think she is also a bit guarded about who she lets in.”
Even so, Carpenter says she enjoyed her two years in Portland where she regularly played in front of crowds of 20,000. By this stage she had become a fixture of the Matildas team, playing in the 2019 World Cup in France where they made it to the round of 16 and then the 2020 Tokyo Olympics where the Matildas made it to the semi-finals.
By the time she turned 20, Carpenter was being pursued by the strongest women’s team in the world, Olympique Lyonnais. She recalls the moment she learned that Lyon wanted to recruit her. “I was like, ‘Are you serious?’ It was Lyon and I was like, ‘Are you sure they want me?’ I mean, if Lyon calls, you go to them wherever you are because they are the best in the world.” This is no exaggeration – the team has won eight Champions League finals in the past 12 years, including five in a row between 2015 and 2020.
But Carpenter’s arrival in 2020 wasn’t so easy. “It was the time of the Covid pandemic so the city was shut. I didn’t know anyone, and I didn’t know French,” she says. So she began her life anew yet again, throwing herself into French lessons and making friends at her new club. She impressed local fans by trying to speak French at press conferences, albeit with an Aussie twang. She also fell in love with Lyon itself. “I love it, it’s beautiful – not as nice as Sydney, but it’s still beautiful.” As soon as she arrived, she also saw why her new team kept winning championships. The fitness, the training, the skills were next-level, even for Carpenter. “She called me up and said, ‘Um, Mum, these players are really, really good’,” recalls Belinda. Initially she found it hard to break into her new team, and she won her first European Championship with Lyon in 2020 without taking to the field when she was on the team as an unused sub.
“I don’t think many people understand what it really takes to be a football player,” says Carpenter’s teammate and partner Danielle van de Donk. “You win trophies and everyone thinks it is a high but no one really knows about the lows.” Van de Donk, who has been going out with Carpenter for about two years, says she has the rare ability to lift the team’s morale single-handedly. “She is the most energetic person I know, she is very, very positive, and off the pitch she just brings a different kind of energy to the room – even when she was injured the coaches were saying to her, ‘Bring your energy to the team, we need it’,” says van de Donk. “She is already a star but she is just going to get bigger and bigger. She is only 23.”
Van de Donk says she’s attracted to Carpenter because they are “similar people in life”, adding: “It’s kind of wild, she is from Australia, I’m from the Netherlands and we are buying a house in Lyon – it’s very cool.’’
After that tricky start at Lyon, Carpenter became a regular in the team – until the 13-minute mark of last year’s Champions League final. “It was just sickening to watch her go down,” recalls Belinda, who was watching the game live in the middle of the night from her home in Wamberal on the NSW Central Coast. “I actually said when I watched it, ‘She does not go down and she does not stay down’.”
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Carpenter’s injury came in two parts. The first came when she was tackling an opponent near the corner post and her left knee twisted in the tackle. Carpenter hobbled off in obvious pain. But she was desperate to come back on, and tested the injured knee in front of the team’s medical staff. “I remember being on the sideline and they were testing me and I was like, ‘Is it strong, can you feel my ACL?’ And they were like, ‘Yeah I think it’s fine, so you want to go back on?’ and I’m like, ‘Yeah, it’s the Championship Final.’ So I ran back on and then I was like, ‘Oh, something’s not right’.”
Back in Wamberal, Belinda was horrified to see her daughter run back onto the pitch. “We were like, ‘No, no, no, don’t do it’,” she recalls.
Moments after returning to the field Carpenter moved to intercept a long pass. But as soon as she changed direction her knee gave way completely, severing her ACL and sending her to the ground.
Van de Donk, who was watching from the sidelines as a substitute, had torn her own ACL as a teenager and knew what lay ahead. “I saw her go down and instantly I knew it was wrong,” she recalls. “It was horrible to watch.”
But once Carpenter counted the months and realised she could still potentially play in the World Cup in Australia, her mood lifted. Lyon won the match 3-1, giving Carpenter her second championship medal and yet another first as the only Australian to win two Champions League medals. After the match, despite having her injured leg in a splint, Carpenter joined her teammates in the celebrations on the field, swinging precariously on her crutches and then hopping on her one good leg as she held up the Champions League cup. She then flew back to Lyon with the team and continued the celebrations. “I was in so much pain, so I just took lots of painkillers but we went to a restaurant and partied in Lyon drinking champagne until 5am.”
The next morning Carpenter woke with a hangover to the bad news she had feared. She needed a full knee reconstruction and would be out of the game for up to a year. Recalls Belinda: “The first thing she said to me on the phone was, ‘I’m getting an operation, I’m going to get better and I’m going to play in the World Cup���. It was all about the World Cup.”
That has been Carpenter’s singular goal ever since. In those early months after her injury when she could not run, she followed her rehab plan like it was Holy Writ – long hours in the gym keeping the muscles working followed by swimming, physio, massage and the hardest task of all: patience.
“I had to learn a lot about patience because I am impatient,” she says. “When I finally was able to take my first jump again I actually cried with happiness.” At times Carpenter wondered whether she would be the same player when she returned, but mostly she says she kept her mental demons at bay.
“It was a long journey for her and she was a bit insecure in the beginning, she struggled for about three weeks,” says van de Donk. “But after that she was OK, she just powered through – and now I think she’s much stronger than she was.” Carpenter, for her part, puts a gloss on the whole saga, saying she believes it gave her a much-needed break from the game she’d been playing almost non-stop since she was a child.
Today, Carpenter’s football routine is very full-time. She goes into the club from around 9am to 4pm most days to do a mixture of training, gym, recovery and sponsorship work. Then she plays on weekends, often travelling. She works with a nutritionist and also a psychologist. She estimates she gets one day properly off each month. Such is the profile of the team in Lyon that she now gets recognised in the street, and after three years here she says she is now fluent in French.
“Ellie has always known the path that she wanted and she has just followed it completely. That is pretty incredible for a 23-year-old,” says former Matildas player Garriock. “She is already one of the world’s best players and her energy and leadership are crucial for the World Cup. She has achieved things at 23 that others wouldn’t achieve in their whole career. I have no doubt that she will be the captain of the Matildas in the future. She has all the leadership qualities and the big game experience.”
Carpenter is now on the home stretch of her quest, hoping to stay in form and avoid injury until the World Cup begins in three weeks.
Although she loves playing for Lyon, she says there’s nothing like going home to play with the Matildas. “It’s like going back to your family,” she says with a grin. “We’ve all known each other for years. Everyone is so close. We can all laugh at ourselves and we look after each other. It’s such a good, strong group. I don’t know how to explain it but I have a special passion when I play for the Matildas, it’s unique. For me, this World Cup is the top of the top, it’s probably the best thing I will ever experience.”
So how far can Carpenter and the Matildas go in this World Cup?
“We’ve never seen an Australian team like this,” says Garriock. “This core group of players like Ellie Carpenter, Sam Kerr and Caitlin Foord have played together in World Cups and big tournaments since they were 16 years old. They are in their prime and this is their moment. It is written for them.”
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Ritchies Transport № 9905 [Volvo B10R/Custom Coaches] parked up at Takaanni Depot.
New to Busways Sydney? It was exported alongside a small number of others to New Zealand in 2002/03 and became Murphy Buses № M65. It was transferred to Ritchies in 2022 with the sale of Murphy Buses' assets (except for three coaches) and is now probably waiting scrapping or cannibalisation.
The Murphy/Shaw's & Clark's (ex-Brisbane Buslines № BBL84 became Murphy's S49 suggesting it was operated under the Shaw's name) B10Ms were New Zealand's first Custom Coaches bodied buses. Incidentally the second buses, which are much newer B12Ms are also Volvos and owned by Clark's.
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Women’s Soccer Globally: July 2, 2023
Around the world, women's soccer is in flux. There have been an incredible number of advancements in the last four years, but the increased media coverage has revealed a myriad of shortcomings as well. To be fair to the sport, I want to mention both here.
Norway and New Zealand were the only countries with equal pay between men and women in the 2019 World Cup; since then England, Brazil, Australia, and the USA have ratified similar policies. In Europe especially, women’s soccer is drawing sold-out, record breaking crowds. The women’s 2022 UEFA final drew 87,000 fans to Wembley Stadium in London, breaking the record for women’s AND men’s European championship game attendance. As much as western Europe remains a steady powerhouse of women’s soccer, other continents are starting to embrace women’s soccer as well. Morocco qualified for their first World Cup after unveiling a plan in 2020 to make the country a contender in the African Soccer Confederation, and proving that countries who commit resources to their women’s teams can and will see success.
However, equal pay in some countries definitely doesn’t mean equality is the priority in others. France, Canada, and Spain, all exceptionally well-funded and top-ranked teams, faced player strikes in early 2023 due to poor treatment of players by coaches and federations. In preparation for this world cup, Jamaica’s women’s national team has created a GoFundMe page just to cover expenses.
Other aspects of women’s soccer have struggled to meet minimum standards as well. After FIFA hosted the 2022 Men’s World Cup in Qatar, a country where women aren’t treated equally to men, there was a little backlash. When FIFA tried to make Saudi Arabia Tourism a sponsor of the 2023 World Cup, there was a LOT of backlash, and FIFA eventually had to back off. In a similar vein of racist and sexist policy, 2022 saw the French Football Federation ban hijabs for soccer players at all levels as part of a law intended to keep religion out of public spaces.
FIFA confirmed recently that players will not be allowed to wear rainbow armbands in support of LGBTQIA+ equality. The federation has approved 8 possible wristbands that support various causes, but none that explicitly support LGBTQIA people. In a sport that includes more lesbians than you can count and boasts the first transgender olympic gold-medal winner (Quinn, from team Canada), this is causing a massive controversy.
Despite the issues, FIFA maintains that they are making strides. In 2022 FIFA published the paper “Setting the Pace”, a report intended to benchmark the progress of women’s soccer globally. TV viewership, in-person attendance, and merchandise sales are up across the board. FIFA has also more than tripled the prize money available for the 2023 World Cup, although the men’s tournament was awarded four times as much. The president of FIFA has indicated that he would like to see an equal payout for the women as soon as 2027, but right now that is just an empty promise.
In the opener of this World Cup, ticket sales proved that FIFA grossly underestimated the popularity of tickets, and games sold out in the first 24 hours of ticket sales. In response, FIFA moved the opening Australian game to a bigger stadium and has released additional tickets, which have now sold out for the second time. Again and again, fans and athletes alike prove that all over the world, people like women’s soccer.
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New round of US arms sales to Taiwan, with parts and more missiles on the way
Fernando Valduga By Fernando Valduga 12/08/2022 - 12:00 in Military, War Zones
On December 7, the Defense Security Cooperation Agency of the United States Department of Defense approved two foreign military sales agreements to Taiwan, valued at US$ 330 million and US$ 98 million, respectively.
Both sales will provide parts and accessories for Taiwan's F-16, C-130 and AIDC F-CK-1 IDF (Indigenous Defense Fighter) fleets. This sale is the seventh sales agreement between Taipei and Washington since President Biden's inauguration last year; the two sales are currently awaiting congressional approval before the realization.
According to the DSCA press release, the two sales will help the Air Force of the Republic of China to sustain its fleet, allow them to face future threats and contribute to regional security. As the F-16 and IDF fighters are RoCAF's main combat jets in the fight against the growing volume and frequency of Chinese military flights on the Taiwan Strait midline, the stress on the island's maintenance capacity and the long hours of flight have slowly worn out the pilots and planes of the Republic. Sales will bring some relief to stressed fuselages and will sustain Taiwan's ability to patrol the Strait.
Also on the 7th, the Taiwan Ministry of National Defense announced that RocAF received its 50 AGM-88 HARM anti-radar missiles originally scheduled to arrive in 2023, however, when pressed, RoCAF Chief of Staff Huang Chi-wei said that such details are not available at the time, but that the model is “a little better than those of the American service”.
At the same meeting, the head of the war regulations department, Lee Shi-chiang, said that Taiwan should also receive 250 Stinger missiles this year and 2025. TOW 2B missile shipments, scheduled to arrive in the fourth quarter of 2022, will arrive in the next two years, and the AGM-154C joint weapons have also been postponed, with the original delivery dates of 2023 postponed to between 2024 and 2026.
Tags: Military AviationRoCAF - Republic of China Air Force/Taiwan Air ForceWar Zones - China/Taiwan
Fernando Valduga
Fernando Valduga
Aviation photographer and pilot since 1992, he has participated in several events and air operations, such as Cruzex, AirVenture, Dayton Airshow and FIDAE. It has works published in specialized aviation magazines in Brazil and abroad. Uses Canon equipment during his photographic work in the world of aviation.
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Website : https://www.sacredstones.co.nz
Sacred Stones specializes in connecting consciousness with crystals, offering a unique range of antique and vintage crystal and gemstone pieces, alongside rare finds. Their services extend to crystal sourcing, energy healing, personalized yoga sessions, and Reiki, catering to spiritual and holistic wellness needs. Their collection is distinguished by its quality and rarity, making them a standout choice for those seeking spiritual growth and healing.
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Find your Expert Wellbeing Speaker for your Corporate Event
At Celebrity Speakers, we represent the best wellbeing speakers in New Zealand, who can unpack the secrets of a happy, healthy life for your team at your next corporate event.
Give back to your team with wellbeing speakers who can educate on how to maximise their health, which in turn improves workplace productivity and satisfaction. They’ll learn how to feel better, work smarter, have better quality sleep, incorporate more exercise (even on a busy day), and what to eat for peak performance throughout the day.
Our pool of wellbeing speakers includes doctors, life coaches, sporting champions, nutritionists, personal trainers and psychologists. Amongst our wellbeing speakers, you’ll find the likes of Dr Denise Quinlan, founding director of the New Zealand Institute of Wellbeing & Resilience, as well as Dr Lance O’Sullivan, New Zealand of the Year 2014 and healthcare equality advocate.
Our wellbeing speakers can deliver to you at a live event or virtually through video conferences, live streaming and Zoom events.
At Celebrity Speakers, we can help you find the right wellbeing speaker for your corporate event and will also coordinate speaker management, media endorsements, contract negotiation, program design and copywriting for scripts and promotional materials. Our team of sales and support staff are on-hand 24/7 to assist you.
Find your expert wellbeing speaker here:
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e Formula Reviews: Scam Or Legit? Know The Truth!
Building a profitable online business is one of the most fulfilling and life-changing endeavors. However, without the proper training and methodology, it is difficult to go from idea to continuous income. eFormula seeks to deliver the precise foundation created by internet marketing specialist Aidan Booth.
This full eFormula review will go over what's included, who it's for, the projected cost, and whether it's worth it for individuals looking to make money online.
Who is Aidan Booth?
Before getting into eFormula, it's crucial to understand who Aidan Booth is and his reputation for making money online. Aidan, originally from New Zealand, is a world-renowned internet marketer with over 15 years of experience developing successful online businesses.
Aidan got his start in 2005, when he was struggling financially and discovered the world of online marketing. He launched a website that provides SEO services to local businesses, allowing him to quickly replace his work income.
Aidan has since built multiple multi-million dollar online ventures in a variety of niches. Some of his most successful products are:
Elite Affiliate Pro is one of the earliest push-button affiliate marketing solutions.
Google Sniper is a tool that teaches you how to construct profitable niche sites.
Parallel Profits - E-commerce Arbitrage Training
7 Figure Franchise - Strategies for generating affiliate commissions
Kibo Code - Aidan's most popular course for creating an ecommerce brand
Beyond his personal earning streams, Aidan discovered a passion for assisting others in their online success. He has built multiple online business training programs, including Kibo Code, Kibo Eclipse, and 123 Profit, which have helped over 200,000 students start and expand their own online enterprises.
Aidan Booth has established himself as one of the most credible authority on how to generate a consistent income online. So when he launches a new course like eFormula, it's definitely worth noting.
Overview of eFormula.
Aidan's next online business training program, eFormula, will focus on how to profit from selling digital things online. The essential aspects include:
Selling informational products such as ebooks, video courses, and membership websites. These have huge margins and provide immediate delivery.
Generate free organic traffic using channels such as search, social media, and content marketing. There is no need for paid ads.
Providing enormous value up front to establish authority and trust.
Creating passive income by delivering digital products 24 hours a day, seven days a week.
In essence, eFormula promises to educate individuals and teams a comprehensive method for developing and selling educational-style digital products online in a user-friendly manner.
Aidan's track record of excellent teaching and results from previous courses has raised expectations for the formal launch of eFormula.
How Does the eFormula System Work?
Aidan provided some high-level information about how the eFormula system works during his pre-launch webinar. The essential steps include:
Identify a successful niche or theme for your digital products.
Create quality products or obtain resell rights. - Develop marketing materials such as a website, sales pages, and email follow-ups.
Increase organic traffic using SEO, social media, and free opt-ins.
Convert traffic through convincing copywriting and sales funnels. - Provide exceptional value and increase customer happiness.
Increase expansion with automation and regular income.
In essence, eFormula attempts to give a step-by-step plan for starting and growing a digital product-based firm.
Benefits of eFormula
According to Aidan's coaching sessions, the primary advantages of eFormula include:
Easy for beginners to start - Low overhead (no paid marketing or large teams needed) - High profit margins for digital products compared to physical ones
Complete A-Z solution for selling digital stuff.
Create long-term assets and passive income - Receive ongoing updates from Aidan on model optimization.
For anyone looking for a steady income online, eFormula meets the most important criteria in terms of profitability and longevity. The training attempts to prepare users for long-term success.
eFormula's Launch and Pricing Details
Aidan has stated that eFormula will begin around January 2024. An exact debut date will be announced soon, along with program pricing information.
As in previous courses, many one-time and installment payment choices are expected. Aidan's trainings have a reputation for providing more value than expected. Given the potential profits eFormula can generate, the investment should be worthwhile.
Expect to pay between $1000 and $3000. However, once enrollment begins, Aidan typically gives discounts to early registrants. So it is recommended that you join the priority list.
Who Is eFormula for?
eFormula is developed for a wide spectrum of people interested in building successful online enterprises, including:
Beginners to internet business and income opportunities - Those seeking lifestyle independence and flexibility - Existing business owners seeking additional revenue streams
Side hustlers seeking full-time internet work - Dedicated individuals prepared to work consistently for 6-12 months.
The reality is that eFormula can work for anyone, including those with no prior expertise, as long as they are willing to implement the training step by step over time. Because the approach begins with the fundamentals, even complete beginners can succeed by following the tried-and-true foundation.
eFormula Review: Conclusion
In conclusion, our eFormula review believes it is a highly promising possibility for anyone serious about earning a consistent income online. Aidan Booth, one of the industry's most respected names, created a tried-and-true approach that reflects all of his knowledge and experience.
Given Aidan's track record of success stories and eight-figure businesses, eFormula is likely to be his most thorough training course ever. It's definitely one to have on your radar. Register early to be alerted when eFormula enrollment opens. If applied diligently, the short time investment required to finish the course could yield life-changing results.
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How Sales Training Services Enhance Rural Marketing Strategy for Sustainable Growth
Rural markets are full of unique challenges and opportunities. For businesses aiming to succeed in rural areas, a targeted approach is essential, combining local insights with expert strategies. This microblog will explore how Sales Training Services can enhance a rural marketing strategy to drive growth, improve engagement, and ultimately lead to sustainable success.
What Are the Key Challenges in Developing a Rural Marketing Strategy?
Developing a rural marketing strategy presents unique hurdles. Limited infrastructure, low population density, and diverse languages and cultures can make communication and outreach challenging. Additionally, rural areas often experience fluctuating economic conditions, which can impact spending habits. However, these markets are valuable due to their loyal customer base and growing consumer demand. A tailored approach to marketing is vital to connect effectively with rural audiences, and skilled sales training can help bridge the gap.
How Can Sales Training Services Enhance a Rural Marketing Strategy?
Sales Training Services play a crucial role in rural marketing. These services train sales teams on essential skills, from understanding rural consumer behavior to building rapport with local communities. Here are a few ways these services enhance rural marketing:
Tailoring Sales Techniques: Sales training teaches methods for communicating effectively within rural contexts. By learning techniques that consider rural customers' unique lifestyles and preferences, sales representatives are better equipped to meet their needs.
Building Trust and Relationships: In rural communities, trust is paramount. Sales training emphasizes building long-term relationships and respecting local customs, creating connections that often lead to repeat business.
Increasing Product Knowledge and Relevance: Sales training helps teams understand product relevance within rural contexts. Whether it’s agricultural supplies, consumer goods, or financial services, a sales team that grasps the product's practical value in rural settings can better meet customer needs.
Encouraging Adaptability and Problem-Solving: Rural markets are often affected by seasonal challenges or economic fluctuations. Sales training equips teams to handle unexpected situations with a flexible, solution-oriented mindset.
What Role Does Technology Play in Modern Rural Marketing Strategies?
Technology has transformed the landscape of rural marketing. As internet access expands in rural areas, digital platforms have become critical tools for connecting with rural consumers. Sales training services now include digital skills, such as:
Digital Communication Skills: Many rural customers increasingly use social media and messaging apps. Sales training includes digital communication skills, teaching representatives how to effectively engage and provide support through online platforms.
Data-Driven Decision-Making: Sales training can also incorporate basic data analysis skills, empowering sales teams to use data to refine strategies. With data insights, teams can understand trends and customer preferences, allowing for better targeting and personalized marketing.
Remote Selling Techniques: With the growth of e-commerce and remote services, rural customers now expect convenient purchasing options. Sales training prepares teams to leverage online channels to meet demand, offering a blend of in-person and remote service tailored to rural areas.
How Does a Rural Marketing Strategy Support Sustainable Business Growth?
Implementing a well-designed rural marketing strategy can support sustainable growth by fostering a loyal customer base and tapping into new markets. Here’s how:
Long-Term Relationship Building: Rural consumers value consistency and trust, and a rural marketing strategy prioritizes relationship-building over quick wins. This approach leads to customer loyalty and word-of-mouth referrals, both essential for sustainable growth.
Community Involvement and Brand Awareness: Participating in local events and supporting community initiatives can increase brand visibility and foster goodwill. Sales training services teach teams how to engage with communities meaningfully, building a positive brand image.
Targeted Product Offerings: A well-informed sales team understands the specific needs of rural markets and can suggest products that fit local requirements. Offering relevant products creates value for customers and aligns with their lifestyles, supporting steady growth.
How Do Sales Training Services Benefit Rural Businesses Specifically?
Sales Training Services are particularly beneficial for rural businesses and brands with a rural focus, such as agricultural suppliers, local retailers, and rural financial institutions. Here’s how they add value:
Enhanced Customer Service: Sales training emphasizes customer-centric approaches, which are vital in rural areas where face-to-face interactions remain important. Rural customers expect personalized service, and a trained team can meet this demand, ensuring satisfaction and loyalty.
Improved Team Morale and Performance: Sales training boosts team morale by providing employees with the skills to succeed in rural markets. A confident team is more motivated, performs better, and remains committed, reducing turnover and stabilizing business operations.
Community-Centric Marketing Tactics: Rural sales training equips teams with community-centric marketing skills, such as organizing local workshops or demonstrations. These tactics help engage rural consumers in a way that feels relevant and respectful of their community dynamics.
Why Is It Essential to Continuously Invest in Sales Training for Rural Markets?
The rural market landscape is evolving, and continuous investment in sales training ensures teams stay updated with new tools, methods, and market trends. Consistent training helps sales representatives adapt to shifts in consumer behavior, technology, and local needs, making them more effective. Additionally, as rural markets modernize, trained sales teams are better prepared to handle new demands and customer expectations.
How Can Agrarian Support Your Rural Sales Training Needs?
At Agrarian, sales training services are tailored to help businesses succeed in rural markets. They focus on equipping teams with the knowledge and skills needed to navigate rural marketing challenges and foster growth. With a deep understanding of the rural market landscape, Agrarian’s services empower businesses to connect with rural communities effectively, ensuring long-term success.
Sales Training Services and a well-executed rural marketing strategy are invaluable for tapping into the potential of rural markets. Through tailored training, technology integration, and a commitment to community, businesses can cultivate strong connections in rural areas and drive sustained growth.
#sales training services#rural marketing campaign#marketing strategy development#sales coaching New zealand#rural sales training Australia
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How Can Rural Sales Training and Leadership Development Improve Your Success?
Rural sales professionals face unique challenges that require specialized training and leadership development. In this microblog, we explore key areas of rural sales training, leadership development, and free resources available for rural sales professionals in Australia and New Zealand. If you're curious about the best practices and training opportunities in rural sales, you've come to the right place.
What Is the Role of a Rural Sales Training Company in New Zealand?
A Rural sales training company in New Zealand plays a critical role in enhancing the skills and knowledge of sales teams working in rural areas. These companies specialize in understanding the unique demands of rural customers, market conditions, and the agricultural sector. Unlike urban markets, rural sales require strong relationship-building skills, an understanding of seasonal changes, and the ability to offer solutions tailored to a client’s specific farm or land management needs.
Training companies in New Zealand offer programs that focus on:
Effective communication with rural clients
Building trust and long-term relationships
Understanding agricultural products and services
Strategic selling tailored to the rural environment
The Rural Sales Success Programme, for instance, helps sales professionals improve their ability to connect with rural clients, understand the specifics of the agricultural industry, and ultimately close more deals. This kind of training helps salespeople become more effective by giving them the tools to not only sell but to offer solutions that truly meet the needs of rural clients.
Where Can I Find Rural Sales Training Free Resources in Australia?
If you're looking for Rural sales training free resources in Australia, there are several avenues you can explore. Many sales professionals and business owners prefer free resources to get a taste of what's available before investing in paid programs. These resources can include webinars, online articles, downloadable guides, and even sample training modules.
At Rural Sales Success, for example, you can find free resources that provide insights into rural sales strategies, tips for improving client relationships, and how to adapt your sales approach based on seasonal trends and market shifts. Free resources like these are often available to help professionals get started with fundamental skills such as:
Introduction to rural sales strategies
Effective customer segmentation in rural markets
Practical advice for overcoming common rural sales challenges
Case studies showcasing successful rural sales strategies
These free resources can be especially valuable for beginners or small business owners who want to upskill their teams without immediate financial investment. They offer a great way to explore the basics of rural sales before committing to more advanced training programs.
Why Is Rural Sales Leadership Training Important in Australia?
Rural sales leadership training in Australia is essential because leadership in a rural sales context involves more than just overseeing a team. Sales leaders in rural areas must manage complex relationships, handle geographically dispersed teams, and develop a deep understanding of the rural marketplace. Leadership training focuses on helping rural sales managers develop critical skills such as:
Strategic decision-making
Motivating and managing remote teams
Adaptability in a changing rural environment
Building a customer-focused sales culture
Leadership in rural sales also involves guiding teams through challenges that are unique to the rural industry, such as unpredictable weather, fluctuating commodity prices, and seasonal work cycles. Sales leaders need to be flexible, innovative, and deeply knowledgeable about both their products and the needs of rural customers.
The Rural Sales Manager Mastery Programme, for example, is designed to help rural sales leaders in Australia and New Zealand become more effective in their roles. It covers key areas such as team development, leadership mindset, and how to lead a high-performance sales team in a rural context. With the right leadership training, sales managers can drive their teams to achieve better results and improve overall sales performance.
What Are the Key Benefits of Specialized Rural Sales Training?
Specialized rural sales training offers numerous benefits that directly impact the success of both sales professionals and the businesses they represent. Some of the key benefits include:
Increased product knowledge: Rural sales training helps professionals better understand the products and services they are selling, ensuring that they can confidently answer client questions and offer tailored solutions.
Improved communication: Effective rural sales require excellent communication skills. Training programs often focus on how to listen to clients' needs and communicate in ways that resonate with rural buyers.
Adaptability: The rural market can be unpredictable, with weather and economic factors playing a large role. Sales training equips professionals with strategies to adapt their sales pitch based on these variables.
Relationship building: Rural customers often value long-term relationships over quick transactions. Training programs help salespeople develop the skills needed to build trust and establish ongoing partnerships with rural clients.
How Can Rural Sales Training Drive Long-Term Success?
Long-term success in rural sales depends on a combination of skills, knowledge, and leadership. Training programs that focus specifically on rural sales challenges prepare sales professionals to thrive in this unique environment. Here’s how rural sales training can drive long-term success:
Client Retention: Building strong, trust-based relationships with rural customers often results in long-term loyalty, repeat business, and referrals.
Increased Sales Efficiency: By tailoring your approach to the unique needs of rural clients, you can shorten the sales cycle and close more deals.
Competitive Advantage: Rural sales training provides insights that help differentiate your products and services in a competitive rural market.
Leadership Development: Leadership training prepares rural sales managers to lead their teams effectively, ensuring that they can overcome the challenges unique to rural areas.
Final Thoughts: Is Rural Sales Training Worth the Investment?
In short, yes! Whether you're a sales professional or a manager, investing in Rural sales training company New Zealand programs or accessing Rural sales training free resources Australia can greatly improve your understanding of the market and your ability to connect with clients. With the right training, you’ll gain the skills needed to navigate the challenges and seize the opportunities of the rural sales environment, ensuring long-term success.
For more information about leadership training or the Rural Sales Manager Mastery Programme, check out the resources available on Rural Sales Success.
By investing in your training, you’re setting yourself up for a fruitful, sustainable career in rural sales.
#rural sales training companies new zealand#rural sales training company new zealand#Rural sales coaching Australia#Rural Sales Success Programme NZ#rural sales training NZ
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Bus Steering System Market is set for a Potential Growth Worldwide: Excellent Technology Trends with Business Analysis
Latest released the research study on Global Bus Steering System Market, offers a detailed overview of the factors influencing the global business scope. Bus Steering System Market research report shows the latest market insights, current situation analysis with upcoming trends and breakdown of the products and services. The report provides key statistics on the market status, size, share, growth factors of the Bus Steering System The study covers emerging player’s data, including: competitive landscape, sales, revenue and global market share of top manufacturers are Robert Bosch (Germany), Daimler AG (Germany), JTEKT (Japan), ZF Friedrichshafen (Germany), V.S.E. Vehicle Systems Engineering B.V. (Netherlands), Denso (Japan), ThyssenKrupp (Germany), Hyundai Mobis (South Korea), Geely (South Korea), WABCO (France)
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Bus Steering System Market Definition:
Bus Steering System enables a bus or coach to manoeuvre through busy cities and narrow streets. Technological advancements has led to steering systems that increase the safety factor and reduce strain caused to the driver due to mechanical steering. Today, 54 per cent of the world’s population lives in urban areas, a proportion that is expected to increase to 66 per cent by 2050, bringing with it the challenges of sustainable urban mobility within the mass public transport system to support economic growth and with improved transport modes come the environmental challenges.
Market Trend:
Enhanced Bus Steering System to Reduce Fuel Consumption
Market Drivers:
Rising Need for Safe Driving Is the Key Driver
Growing Steering Assisted Technologies for Buses
Market Opportunities:
Rising Volume of Buses Due To Urbanization
The Global Bus Steering System Market segments and Market Data Break Down are illuminated below:
by Type (Manual {Rack & Pinion, Worm & Roller, Recirculating Ball & Nut}, Power {Hydraulic, Electrical}), Application (Mini size Bus, Midsize Bus, Large size Bus), System Components (Steering Wheel, Steering Gear, Pitman Arm, Fluid Reservoir, Pump), Power Steering Pump Type (Vane, Slipper, Rollers)
Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa
Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.
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Strategic Points Covered in Table of Content of Global Bus Steering System Market:
Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Bus Steering System market
Chapter 2: Exclusive Summary – the basic information of the Bus Steering System Market.
Chapter 3: Displayingthe Market Dynamics- Drivers, Trends and Challenges of the Bus Steering System
Chapter 4: Presenting the Bus Steering System Market Factor Analysis Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.
Chapter 5: Displaying market size by Type, End User and Region 2015-2020
Chapter 6: Evaluating the leading manufacturers of the Bus Steering System market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 7: To evaluate the market by segments, by countries and by manufacturers with revenue share and sales by key countries (2021-2026).
Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source
Finally, Bus Steering System Market is a valuable source of guidance for individuals and companies in decision framework.
Data Sources & Methodology The primary sources involves the industry experts from the Global Bus Steering System Market including the management organizations, processing organizations, analytics service providers of the industry’s value chain. All primary sources were interviewed to gather and authenticate qualitative & quantitative information and determine the future prospects.
In the extensive primary research process undertaken for this study, the primary sources – Postal Surveys, telephone, Online & Face-to-Face Survey were considered to obtain and verify both qualitative and quantitative aspects of this research study. When it comes to secondary sources Company's Annual reports, press Releases, Websites, Investor Presentation, Conference Call transcripts, Webinar, Journals, Regulators, National Customs and Industry Associations were given primary weight-age.
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Latest industry influencing trends and development scenario
Open up New Markets
To Seize powerful market opportunities
Key decision in planning and to further expand market share
Identify Key Business Segments, Market proposition & Gap Analysis
Assisting in allocating marketing investments
Definitively, this report will give you an unmistakable perspective on every single reality of the market without a need to allude to some other research report or an information source. Our report will give all of you the realities about the past, present, and eventual fate of the concerned Market.
Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Southeast Asia.
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Regional Sales Director - Southwest at Scenic - Luxury Cruises & Tours
About Scenic Group: From humble beginnings in Newcastle, Australia, to a global company with business centers in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic and Emerald Cruises are a true success story within the travel industry. The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New…
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IMAGES: RAAF F-35 fighters perform joint training with the Singapore Air Force
Fernando Valduga By Fernando Valduga 12/08/2022 - 16:00 in Military
The F-35A Lightning II fighters of the Royal Australian Air Force (RAAF) made their debut in Singapore, visiting Paya Lebar Air Base at the end of last month.
RAAF Squadron 75 personnel trained alongside their colleagues in the Republic of Singapore Air Force (RSAF) in the air and on the ground, further improving the bilateral relationship by integrating 4th and 5th generation fighter aircraft. Bilateral commitments also involved aviator-to-aviator discussions during a hunting symposium organized by the 142nd Singapore Air Force Squadron (RSAF). The lectures aimed to give RSAF a deeper understanding of the logistics and maintenance requirements of the operation of the F-35 platform.
Squadron Commander 75, Wing Commander Martin Parker, said: “Continuing to integrate the F-35A with regional partners was an important part of the preparation of the Australian Air Force. The debut visit of the F-35A to Singapore allows our aviators to continue to develop these close relationships and the interoperability of our air force. We had the opportunity to fly the F-35A alongside the RSAF F-15SG Strike Eagles and F-16 Fighting Falcons during air combat training, building mutual understanding and teaching us how to operate better together in the region."
The Commander of Squadron 142 of the Air Force of the Republic of Singapore, Lieutenant Colonel Max Ng, said: “The hunting symposium and professional interactions gave the air forces the chance to share unique operational experiences and identify more areas for combined training. We obtained valuable information about the operations of the F-35, how it could improve our operational capabilities and be integrated into RSAF combat systems. Air combat training was valuable for everyone to take our skills, our aircraft and ourselves to the limit."
The F-35A Lightning II is the first fifth-generation air combat capability of the Australian Defense Force. It is a highly advanced, multifunctional, supersonic and stealthy fighter that will meet Australia's requirements to defeat current and emerging threats. Advanced sensors and data fusion allow you to collect and share information faster than ever.
Capable of supersonic flying while maintaining stealth, the F-35A has extraordinary acceleration, agility and 9G maneuverability. The first F-35A aircraft was accepted into Australian service in 2018. The first F-35A squadron, in Squadron 3, became operational in 2021. All 72 aircraft must be fully operational by 2023.
Tags: Military AviationLockheed Martin F-35A Lightning IIRAAF - Royal Australian Air Force/Royal Australian Air ForceRSAF - Republic of Singapore Air Force - Singapore Air Force
Fernando Valduga
Fernando Valduga
Aviation photographer and pilot since 1992, he has participated in several events and air operations, such as Cruzex, AirVenture, Dayton Airshow and FIDAE. It has works published in specialized aviation magazines in Brazil and abroad. Uses Canon equipment during his photographic work in the world of aviation.
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Hannah's Year Working Abroad
My name is Hannah and I am a psychology student at Bournemouth University. I came to Bournemouth through clearing, and although it wasn’t my original plan, I believe that it was the best thing to happen to me - everything does happen for a reason! I always knew I wanted to experience living and working overseas, although I never really thought I'd get such an amazing opportunity. I have been on holiday to many countries but never for longer than a week or two and never to live/ work. So this was always a dream of mine, to be able to fully immerse myself in a different culture and live among the people there.
I went to New Zealand for so many reasons. Many personal reasons, like self-development and growth, self-confidence, to meet new people, to experience living somewhere completely new. But also for career-based reasons, to network in the field I am most passionate about, to learn how to be more business-savvy, the enhance my employability and to adapt my knowledge and skills in more areas.
A friend of mine mentioned that there was a place available in New Zealand to be a tennis coach and work in a pro shop making sales and doing marketing and admin. As I had previous experience in playing tennis i decided to message the director, he got back to me relatively quickly to set up a call where he told me lots about the business, what my role would be in the business, and lots about New Zealand, he then told me to go and research all of these things myself, including the area I would live in, buying a car, finding a place to live, things to do around the area, the schools i would be working in, and many other things. After I researched all of this I decided to go for it. I thought it would be an amazing opportunity and a once in a lifetime experience where I would be able to grow massively as a person. I set up some more calls and before i knew it i was applying for my New Zealand Visa.
My placement advisor mentioned the Turing Scheme to me when I expressed my financial worries about the living costs in New Zealand. He said I might be too late to apply but I decided to apply anyway. The application process was relatively easy, I answered most questions with ease. Not long after i had applied, i received an email saying that i qualified and was being offered the funding, i just had to attend a call with all the information about the application process. Without the Turing Scheme funding I would not have had the experience I had. I had managed to save up a reasonable amount, but most of that went straight away when I arrived on a car to get around (a necessity for my job) and a deposit on a studio flat. After that I would barely break even each week after paying for rent, bills, petrol and food, this was mostly due to the 10 hours of shop work each week being unpaid. Without the Turing Scheme i wouldn't have been able to enjoy my weekends off, really see the rest of the country, or afford my flight home.
At first I was mostly a mix of excited, scared and unsure what to expect. I had lived away from home for 2 years already but I didn't live further than a 3 hour drive, let alone a 26 hour plane journey. When I arrived I felt quite alone. For the first 2 months I lived in a studio flat, this was quite lonely and wasn’t really working out for me, I wasn't feeling massively settled yet. So me and two other girls got a bungalow together, this was the best decision and all of our wellbeing went up massively, we spent everyday together after that including Christmas and New Years.
There are many differences and similarities between New Zealand and the UK. Both countries speak English, although the native language of NZ is Moari, most people will speak english. We managed to learn some Maori. The foods people eat are very similar, the lifestyles are also relatively similar. Differences are that New Zealand is a lot greener, the houses are not built up they are built out as there is a lot more land here, places are a lot further apart, there is little to no public transport, also people are a lot more social and friendly.
I went to some festivals in New Zealand with lots of the people that we met here, on my 21st birthday i participated in some of the traditions they have here, most weekends we would do something with our colleagues/ friends, we would often go to the rugby matches for the Waikato Chiefs and 7s where we supported the england teams. We also went to some cricket games and other sporting events.
Coming to New Zealand has always been a dream of mine, so everything about this place excited me. Most of alli was excited to actually live and work here, not just travel, to start a proper life where I could meet new social groups, experience the culture and travel the country on my days off! The most challenging part has been the distance between me and my family and friends at home, not being able to see them at special occasions like birthdays, christmases, easter etc has been very tough. Also the time difference is very hard, it makes it difficult to talk to anyone in the UK during the day as it's a 12-13 hour difference.
I would love to be a Sports Psychologist, and although a tennis coach isn't directly related to psychology, I feel I have gained more knowledge in sports psychology than I even realize. Most sports psychologists will work with teams and coaches and individual athletes. Having this coaching experience first hand has given me a great grounding for my future in that career and I know there will be times in the future where I refer back to my role as a tennis coach during my practices and studies.
I didn’t have many expectations for my placement. Having never been a coach before, I wasn’t sure what to expect. However, I wasn’t ready for the amount of planning and organising that came with the roll. Per week I would be doing at least 20 hours of coaching, this meant planning 20 lessons that are different and more advanced than the week before. I was expecting to have a criterion/ syllabus for each lesson given to me with tennis drills and what needed to be covered. I had to keep lesson plans of each lesson every week for each group and plan in detail for my next lesson, this was very consuming and difficult at the start as I had little coaching knowledge, but as the weeks went on, I started to build up a good set of tools to use
Throughout my placement, I developed my communication skills with kids and learned how to become a friend as well as a coach—someone kids could talk to besides their parents and teachers. Children would often confide in me about having a hard day at school or having a fight with a buddy. Although this isn’t my “job” on paper, I very much took it on as something that I felt proud of, to be that trusted adult. It gave me tools I needed to deal with players who would show up to my lesson upset and looking for trouble. Rather than allowing this, I could speak to the child privately and attempt to make them a little happier, which would ensure that my session went smoothly. Learning so much more about myself and really growing as a person. I am now so much more sure of the career i want and of myself, more eager and willing to explore a job abroad.
My greatest achievement during my placement would be when a primary school I had been coaching for a couple of months performed a Haka for me as a thank you for my time with them. The Haka is a very personal and cultural aspect of New Zealand that is greatly respected. I have linked the video that I took here https://youtu.be/2vQtKQDZG5U
I think I have shown a good level of confidence in this placement, coaching and business admin were completely new to me when starting this job. A big part of being a strong coach is to come into a lesson with confidence of own knowledge and skill to gain the respect of the students and parents. Having a good rapport is crucial. Knowing that I had little coaching experience made this quite a difficult task when I first arrived, however, by acting confident in what I was saying and doing, made it a lot easier to quickly become confident.
If you are considering a placement abroad, I think you should research the country well, you should have your accommodation sussed and you should go into the placement with positivity and confidence that this will be one of the best years of your life but also one of the hardest things you may have done as of yet and that being scared is absolutely norma! If you aren't scared then maybe something isn’t right..! I would recommend this experience to everyone, however, in order to really thrive there in my opinion you'll need to be outgoing, confident in yourself, willing to be on your own more, and have a decent amount of savings/ a fund to support you. With all of these things I think anyone would have a positive experience and one of the most amazing and memorable times of their lives!
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