#saas demand generation

[promilo]

10 B2B Marketing Trends to Watch in 2023" by MarketingProfs

In today's highly competitive business environment, companies must keep up with the latest trends in B2B marketing to stay ahead of the curve. As we move into 2023, there are ten key trends that businesses should keep an eye on, according to MarketingProfs.

Personalization: Customers expect personalized experiences, and B2B companies are no exception. In 2023, we'll see an even greater emphasis on personalization in B2B marketing, with businesses using data to tailor their messaging to individual customers.

AI and machine learning: As AI and machine learning continue to evolve, they will play an increasingly important role in B2B marketing. From predictive analytics to chatbots, businesses will use these technologies to deliver more personalized and efficient experiences to customers.

Account-based marketing: Account-based marketing (ABM) has been around for a few years, but it's still gaining momentum. In 2023, we'll see more companies adopt ABM strategies, which involve targeting specific accounts rather than casting a wide net.

Influencer marketing: Influencer marketing has traditionally been associated with B2C marketing, but in 2023, we'll see more B2B companies using influencers to promote their products and services.

Video marketing: Video marketing has been on the rise for several years, but in 2023, it will become even more important. With the rise of platforms like TikTok and Instagram Reels, businesses will need to create short, engaging videos to capture the attention of their audience.

Virtual and hybrid events: The COVID-19 pandemic has forced many businesses to pivot to virtual events, but even as the pandemic wanes, virtual and hybrid events will continue to play a significant role in B2B marketing.

Customer experience: Customer experience has always been important, but in 2023, it will be even more critical. B2B companies will need to focus on delivering exceptional customer experiences to stay competitive.

Sustainability: Sustainability is becoming an increasingly important issue for consumers and businesses alike. In 2023, B2B companies will need to demonstrate their commitment to sustainability through their marketing efforts.

Voice search: With the rise of smart speakers and voice assistants, voice search is becoming more prevalent. B2B companies will need to optimize their content for voice search to ensure they're visible to potential customers.

Social media: Social media has been a key part of B2B marketing for several years, and in 2023, it will continue to be important. However, businesses will need to adapt to new platforms and features to stay relevant.

In conclusion, these ten trends will shape the landscape of B2B marketing in 2023. To stay competitive, businesses will need to embrace these trends and find innovative ways to incorporate them into their marketing strategies. By doing so, they'll be well-positioned to succeed in an ever-changing business environment.

[maxsemo]

How do you know whether your demand generation campaign is successful or not? Whether it achieved your expected ROI? How to measure the effectiveness of the campaign? Here are 5 metrics you can use to measure the performance of demand generation campaign for your B2B business. . . .

If you want a deeper dive on demand generation and how you can create a effective campaign for your B2B then check out this article.

[sanjanii]

Demand Gen VS Lead Gen

[bamboobox2019]

Is one channel and activity enough to get your message across to your buyer?🕵️

Traditionally, sales and marketing teams identified one channel and activity for a particular stage of the buyer’s journey.🛣️ The rise of multichannel and omnichannel marketing has changed this.

Today, revenue teams look to market their solutions through multiple channels at once or separately.📈

But are B2B marketers equipped with the right channel mix strategy? Or do they have the system to help them optimize their channel mix?

Give on the above article to learn more

[thefaultinoursprinkles]

one thing I think a lot of people don’t understand about the crowdstrike outage is that this wasn’t a freak accident. the only thing notable about it was a scale, and this is just the beginning

like sure, many businesses do things to mitigate the risk of this type of thing like production controls, release schedules, QA, staggered rollouts, etc. but these mitigations just lessen the impact of these thing when they happen. and they do happen. constantly.

CEOs and the board members behind them demand new, complex, revenue generating, features from overworked and underpaid developers (often in exploited nations) who build whatever they can by the deadline and push it to QA.

QA has been cut and what hasn’t been cut has also been outsourced and when testing code that is rushed, there are bound to be a lot of issues. when you don’t have the manpower to test each change exhaustively or the man power to fix seemingly ‘non-impactful’ bugs identified by the QA engineers before pushing to prod, they pile up over time. everything seems to work fine on the surface, but the issues are still happening.

following the trend of lean staffing, production support is absolutely bare bones. the $1M salary tech bros are not developers anymore— they’re security specialists or product managers. the people who actually identify and fix problems make a fraction of the salary and do the work of 6 people and are highly discouraged from fixing or improving anything that doesn’t have an immediate impact on the user base or that doesn’t lead to increased revenue generation.

and not enough people to develop, not enough people to test, not enough people to fix, leads to a janky code base that only survives on luck and goodwill. as the tech bubble continues to burst— with venture capital drying up for tech companies who were never going to be profitable— the people doing this work are only going to get more overburdened.

the small things add up and you never know when an update is going to cause the whole thing to come crumbling down because 6 bugs that were identified and backlogged as ‘low impact’ happened to work together to take your server offline when an update to patch a security vulnerability gets pushed out.

anyone who’s working in tech is familiar with the way these companies are managed. not to position myself as an industry expert, but after working at tech startups in the SaaS space for the last 7 years, I’ve watched this happen (and personally cleaned up) at least 4 times.

I expect that we will continue to see different outages with widespread social and economic impact that will eventually lead the tech bubble to collapse entirely as investors flee en masse to escape the “increased risk of tech industry start ups”.

[redskybeach]

US General Officer's Handgun

I will drag an e-mail discussion here to the blog. The question was outside of General George Patton who had his own ideas about side arms, what did US general officers carry (if anything) during World Wars I, II and the Korean War. There is an answer because the US Army issued them to general officers in particular.

The Colt Pocket Hammerless, either the Model of 1903, in .32 ACP, or the Model of 1908, in .380 ACP.

Let's face it, the general can carry what general wants to carry, but the fact that there was an issue firearm for generals meant that many of them who carried likely carried that.

Moving on to Patton. General Patton's daily carry handguns were fitted with ivory grips. “Pearl handles are for New Orleans pimps.” the General famously quipped to a reporter.

Although popularly remembered as the "two-gun" General, Patton actually seldom wore both of his "carrying guns" together. The handguns most associated with him, and which are now in the Patton Collection of the West Point Museum, are a .45 Long Colt Single Action revolver, 1873 Army Model, and a .357 Magnum Smith & Wesson revolver.

Of the two of them, aides and relatives have said that the .45 Colt was the one Patton stressed for everyday carry, while the .357 was to be the "killing gun," in his words if the battlefield situation ever demanded it. The .45 was his oldest companion, having been purchased in 1916. There are two notches filed in the left-side ivory grip of the highly engraved .45. They came to be through a 1916 gunfight that took place in Mexico where he killed two Mexican irregular officers.

As a young officer, George Patton was part of General Pershing’s punitive expedition into Mexico to hunt down Francisco (Pancho) Villa, Governor of Chihuahua. On 14 May he came under fire while leading a caravan of three vehicles to obtain food for his troops.

Patton was armed with his own Colt SAA .45 revolver. During the fight, he emptied the weapon as many as three times. In a letter to his father after the fight, Patton wrote, “I fired five times with my new pistol and one of them ducked back into the house. I found out later that this was Cardenes and that I had hit both him and his horse.” Captain Julio Cardenes was second in command under Villa when he was shot by Lieutenant George S. Patton.

Thereafter, Patton carried a second, or backup, handgun. General Joyce confirmed that the experience with the Mexican gangsters convinced Patton he should carry at least two handguns. Patton learned through experience as did we all that two is one and one is none.

[vabroapp]

Embrace the Future with AI 🚀

The AI industry is set to skyrocket from USD 2.41 trillion in 2023 to a projected USD 30.13 trillion by 2032, growing at a phenomenal CAGR of 32.4%! The AI market continues to experience robust growth driven by advancements in machine learning, natural language processing, and cloud computing. Key industry player heavily invests in AI to enhance their product offerings and gain competitive advantages.

Here is a brief analysis of why and how AI can transform businesses to stay ahead in the digital age.

Key Trends:

Predictive Analytics: There’s an increasing demand for predictive analytics solutions across various industries to leverage data-driven decision-making.

Data Generation: Massive growth in data generation due to technological advancements is pushing the demand for AI solutions.

Cloud Adoption: The adoption of cloud-based applications and services is accelerating AI implementation.

Consumer Experience: Companies are focusing on enhancing consumer experience through AI-driven personalized services.

Challenges:

Initial Costs: High initial costs and concerns over replacing the human workforce.

Skill Gap: A lack of skilled AI technicians and experts.

Data Privacy: Concerns regarding data privacy and security.

Vabro is excited to announce the launch of Vabro Genie, one of the most intelligent SaaS AI engines. Vabro Genie helps companies manage projects, DevOps, and workflows with unprecedented efficiency and intelligence. Don’t miss out on leveraging this game-changing tool!

Visit www.vabro.com

[promilo]

The Ultimate Guide to Building a Successful Lead Generation Pipeline"

Building a successful lead generation pipeline is crucial for any business looking to grow and thrive. A lead generation pipeline is a systematic process of identifying, attracting, and converting potential customers into qualified leads. In this guide, we’ll take you through the key steps to building a successful lead generation pipeline.

Define Your Ideal Customer Profile

Before you start building your lead generation pipeline, it’s important to define your ideal customer profile. This means identifying the characteristics of your target audience, including their demographics, interests, pain points, and buying behaviors. By understanding your ideal customer profile, you can tailor your messaging and marketing efforts to resonate with their needs and interests.

Create High-Quality Content

Your content is the foundation of your lead generation pipeline. Whether it’s blog posts, ebooks, whitepapers, or videos, your content should be informative, engaging, and valuable to your target audience. By providing high-quality content, you can build trust with potential customers and position yourself as an authority in your industry.

Develop Your Lead Magnet

A lead magnet is an incentive that you offer to potential customers in exchange for their contact information. Lead magnets can take many forms, such as ebooks, free trials, discounts, or exclusive content. To develop an effective lead magnet, it’s important to understand what motivates your target audience and what pain points they’re trying to solve.

Create Landing Pages

Landing pages are dedicated pages on your website designed to capture lead information. By directing traffic to a landing page with a clear call to action (CTA), you can increase the likelihood that visitors will convert into leads. To create an effective landing page, it’s important to have a clear and compelling headline, persuasive copy, and a prominent CTA.

Drive Traffic to Your Landing Pages

To generate leads, you need to drive traffic to your landing pages. There are many ways to do this, such as search engine optimization (SEO), social media marketing, paid advertising, email marketing, and content marketing. To determine the best channels for driving traffic to your landing pages, it’s important to understand where your target audience spends their time and what types of content they prefer.

Nurture Your Leads

Once you’ve generated leads, it’s important to nurture them with targeted messaging and relevant content. This can help build trust and keep your brand top of mind as potential customers move through the buying cycle. To nurture your leads effectively, it’s important to understand their pain points, challenges, and goals, and provide them with content that addresses these issues.

Use Marketing Automation

Marketing automation is a powerful tool for streamlining your lead generation pipeline. By automating repetitive tasks such as email campaigns, lead scoring, and lead nurturing, you can save time and improve the efficiency of your pipeline. Marketing automation can also help you personalize your messaging and improve the overall customer experience.

Measure Your Results

To optimize your lead generation pipeline, it’s important to measure your results and make data-driven decisions. By tracking metrics such as conversion rates, engagement rates, and cost per lead, you can identify areas for improvement and make adjustments to your strategy. It’s also important to track the ROI of your lead generation efforts and ensure that you’re generating a positive return on investment.

Continuously Refine Your Process

Finally, to achieve long-term success with lead generation, you need to continuously refine and improve your process. This means staying up to date with the latest trends and best practices, testing new strategies, and being open to feedback from your audience. By continuously refining your lead generation pipeline, you can generate more leads, improve your conversion rates, and achieve greater success in your industry.

In conclusion, building a successful lead generation pipeline requires a systematic approach that incorporates a range of tactics and strategies.

[ravnique]

Ideal Customer Persona: Marketing Director Mark

About Them

Name: Mark Thompson

Role: Marketing Director

Industry: SaaS (Software as a Service)

Company Size: Mid-sized (100-500 employees)

Demographics:

Age: 35-45 years old

Education: Bachelor's in Marketing or Business, often with an MBA

Location: Urban areas with a tech industry presence (e.g., San Francisco, New York, Austin)

Experience: 10+ years in marketing, 3-5 years in a leadership role

Professional Background:

Strong understanding of digital marketing, analytics, and customer acquisition strategies

Experienced in leading cross-functional teams and managing marketing budgets.

Use Case

How they use our product:

To manage and optimize digital marketing campaigns across multiple channels (e.g., social media, email, SEO)

To gain insights into customer behavior and campaign performance through advanced analytics and reporting tools

To streamline and automate repetitive marketing tasks

What they’re trying to achieve:

Increase lead generation and conversion rates

Enhance brand visibility and engagement

Improve ROI on marketing spend

Gain a competitive edge through data-driven decision-making

Previous Solution & Pain Points

Previous Solution:

A combination of multiple marketing tools (e.g., email marketing platforms, social media schedulers, web analytics tools)

Manual processes for campaign management and performance tracking

Pain Points:

Fragmented data across different tools leading to inefficiencies and inaccuracies

Time-consuming manual processes

Difficulty in measuring the true impact of marketing efforts on revenue

Challenges in personalizing marketing campaigns at scale

Benefits

Main Benefits from Using Our Product:

Integrated Platform: Unified solution that brings all marketing tools and data into one platform

Automation: Streamlined workflows for campaign management, reducing manual effort

Advanced Analytics: Comprehensive reporting and analytics that provide actionable insights

Scalability: Ability to personalize campaigns at scale, driving better engagement

Improved ROI: More efficient use of marketing budgets through data-driven optimization

Buying Trigger

What Causes Them to Seek Out Our Product:

Need to consolidate marketing tools for better efficiency

Growth in company size leading to more complex marketing needs

Desire to improve marketing performance and accountability

Feedback from the executive team demanding better metrics and ROI

Frustration with current tools' limitations and lack of integration

Buying Process

Typical Process People Go Through to Buy Our Product:

Research: Initial online research to identify potential solutions, reading reviews and case studies

Evaluation: Shortlisting a few platforms, attending demos, and comparing features and pricing

Consultation: Internal discussions with the marketing team and other stakeholders (e.g., IT, finance)

Trial: Requesting a free trial or pilot program to test the product

Decision: Final decision made by the Marketing Director, often in consultation with the executive team

Approval: Securing budget approval and negotiating contracts

Choice Factors

Things They’re Looking for in a Product Like Ours:

Ease of Use: Intuitive interface and easy onboarding process

Integration: Seamless integration with existing tools and systems

Scalability: Ability to grow with the company and handle increasing volumes of data and users

Support: Reliable customer support and resources for troubleshooting and optimization

Value: Competitive pricing and clear ROI

Innovation: Regular updates and new features that keep the platform ahead of industry trends

[toku-explained]

All Chemy recovered

New Generation Stars: Ediom reinforces the lesson to Yuka by showing her Agams' hijack of Terraphaser, noting both the Victorium Cannon and the TR Mega Buster wound up being used against humanity, then reminds her of this earth's struggle, and the first use of the destructive D4 Ray. Yuka snaps to defend Yoko, who was forced to use it, but Ediom is more concerned with how dangerous it was, and reminds her of what happened next, Ultroid Zero and it's use by Cerebro to create Destrudos. Yuka is now distressed, begging to know why Ediom showed her this, he reminds her of her aim to make Sevengar the ultimate SAA unit, and while he appreciates at time that is needed to defend mankind, it could also be missed against humanity. Yuka is left at a loss for what to do.

Gotchard: Everyone gets along at the academy, NijiGon introducing himself to his senpai Chemies and they discuss his Rainbow Breath. The last two Chemies are PakuRaptor and OjilaCanth, both ancient Chemies, Renge suggests a competition to get the last two Chemies, with NijiGon as the prize, while Minato and Spanner go to try and persuade the Assembly to take direct action. Seeking a rumoured creature in the area, Kajiki finds a large lizard which ambushes him. Next day, after meeting the slime covered Kajiki, they quickly determine it is PakuRaptor and come up with varying methods of catching it, but Rinne gets annoyed by Renge's idea and leaves them to it. Gigist broods over recent events, and forces darkness into Clotho when she seeks an outlet for her building power, and punishes Atropos for asking about Greyon again. Lachesis grumbles at being asked to shop for Kyouka, Atropos appears and again demands her return, offering forgiveness, but Clotho, unstable, appears and used her rage form to attack both of them. Rinne arrives and uses MoonCerberus to defend Lachesis, when Clotho overpowers her Lachesis helps her escape, and Clotho collapses from energy expenditure. While Hotaro, Sabimaru and Renge take a break, PakuRaptor suddenly steals all the stuff they were using, they trace it back to where it's hidden out with OjilaCanth, working together to be safe. Gigist suddenly snatched Hotaro and grabs NijiGon from him, and continuing to espouse the true nature of the Chemies, also brings PakuRaptor and OjilaCanth and starts channeling malice into them, but Hotaro knows the Chemies have chosen for themselves, and has NijiGon escape and Rainbow Breath then, preventing the transformation and rescuing them, and then follows up by doing it to all of the Chemies. Rainbow Gotchard confronts Gigist, and begins by summoning his original creations, GaiArd and DragonAlos to face him, then summons AppareSkebows and GoldMechanic to fight alongside him, and together they defeat Gigist. The Academy have a party to celebrate retrieving all 101 Chemies, and Lachesis eats Kyouka's offered food and commits to becoming human. Atropos tends to Clotho, complaining none of this would have happened if Greyon was still alive, while Clotho privately swears to get Lachesis back no matter what. Privately, Minato asks Spanner for help rebuilding the Assembly, to ensure the next generation will have the support it needs. And in the Ouroboros Realm, 2 new entities emerge from the Door of Darkness.

Boonboomger: The Sanseaters go to a dinosaur museum, Yarucar particularly impressed by a poster. Infiltrating, they take head Kurata's central exhibit, the Simiasaurus, and make the fossil a Kurumajin, Jou stumbles on the scene, finishing Kurata terrified. Taiya, Mira and Chassiro arrive on scene, but the Kurumajin flees instead of fighting. After learning about Simiasaurus from Kurata everyone splits up to find it. Jou is eventually the one to find it, and realising it's scared and hungry, takes it away from onlookers. Unwilling to defeat it if it isn't harming people, Jou is found by Genba, who gives him somewhere he can hide it. He finds food and after Taiya calls, he promises to prove the Kurumajin is safe. After a peaceful night he dubs it Kitaro, only for the Sanseaters to find them. While the others arrive hold off the enemies, Jou protects Kitaro. Unfortunately Cannonborg secretly enhances Kitaro, sending it on a rampage, and Jou only realises when the Sanseaters discuss it. The enhancement proves unstable, and Kitaro grows on his own, Cannonborg lamenting it is now a waste of Gyasoline. Seeing the devastation, Jou realises he has shirked his duty to protect, and takes control of Boonboomger Robo Monster to defeat Kitaro himself. After returning the fossil personally to Kurata, Jou at least hopes the children will enjoy the exhibit.

[libsysltd]

RFID library Automation for tracking, security and inventory management

LIBSYS Limited, a software as a service(SAAS) company based in Gurugram, Delhi-NCR, India, was founded in 1984 by Mr. Anil Jain to cater the needs of Identity, Tracking and Security purpose for various Indian industries. With the aim to automate the process and minimizing the human errors to zero, the Libsys offers a wide range of solutions that include Library Management Systems for institutions and government bodies, RFID based customized applications from small business to multinational organizations, Common Admission Platform and ERP for Academic Institutes, Omni-channel Retailing solution, E-Commerce Framework, CRM, Design & Architecture and other on demand solutions.

The experience of 40 years and counting along with in-depth understanding of the Indian markets, we are the proud leaders of quality and innovation. Through the experience we have, we have the ability to respond quickly to the customized client requirements with an innovative solutions that meet those needs efficiently and cost effectively. Our experience and strong mission-first work ethic has helped us develop capabilities, insights, and skills to provide the best solution one can have. Backed by our strong quality processes and rich experience in managing clients across various domains, we strive for continuous innovations in our offerings, and we take pride in being the pioneer and market leader for RFID based automation solution in India.

To name a few, software products like LIBSYS 10 LMS, LSEase, LSmart-RFID, LSRemote, LSDiscovery, LSe-RMS, symphonyX, TargetX, LSNetX (E-Com) and LSales1 CRM are the benchmarks in India serving across the domains and delivering the best operational efficiency solutions for all organizations and  enterprises.

TRANSFORMING LIBRARIES

Elevate your Library

LIBSYS 10 caters to all the needs of library automation improving the efficiency of libraries and providing a delightful library experience through continuous technological innovations

Smooth Library Operations

LIBSYS 10 simplifies and automates essential library management tasks, allowing for efficient cataloging, circulation, and inventory management.

Enhanced Accessibility

Libsys 10 offers a user-friendly interface and robust search capabilities, enabling patrons to easily discover and access library resources.

Comprehensive Reporting

Libsys 10 generates detailed reports on library usage, collection statistics, and circulation trends, facilitating decision-making and resource allocation

Seamless Integration

Libsys 10 seamlessly integrates with various library systems, ensuring smooth interoperability and minimizing disruptions in existing work-flows

LIBSYS10

LIBRARY MANAGEMENT SIMPLIFIED

Step into the future

A web based library management solution to enhance the total library experience through value added features and services.

The present times demand Library Management System to deliver much more than operational efficiency. It needs to create appreciable staff satisfaction and a delightful experience for the patrons every time they interact with the system. LIBSYS is committed to delivering value to the libraries through its products. In-depth understanding of library operations, implicit needs of the patrons, and dedicated R&D efforts have guided us to deliver high-quality products that have found wide acceptance in the market space.

Its seamless work-flow enables library staff to manage library operations efficiently.

New purchase approvals, collection development, material handling, SDI services, bindery management, and a host of other functions form an integral part of the system.

MARC21 / RDA interface, Cooperative Cataloguing along with controlled authority files helps in Cataloguing on the fly.

Federated Searching brings other libraries of similar collection within your reach.

REQUEST A DEMO

MODULES

GO BEYOND THE LIBRARY

Modernize Your Library

LIBSYS 10 is a smart library management system covering all the needs of library automation in India and abroad.

Acquisition

LIBSYS 10 automated library acquisition system is capable of efficiently managing all kinds of work-flow

Cataloguing

Catalogue your records smarter and faster way with user friendly yet powerful cataloguing module.

Serial Control

Easily control and maintain your library’s serials collection in the most efficient way.

Circulation

Easy and powerful interface to handle circulation transactions, alerts, greetings, reminders, fine etc.

KEY FEATURES

Check Out Capabilities

LIBSYS 10 is a feature-rich Library Management System that empowers libraries to effectively manage their collections, streamline operations, provide enhanced services to patrons, and embrace modern technologies for a seamless library experience. Our automated acquisition system in library reduces time consuming work and enhances the overall efficiency in ordering and provides necessary management information reports.

Online Public Access Catalog (OPAC)

Digital Resource Management

Reporting and Analytics

Integration and Interoperability

Mobile Accessibility

BENEFITS

30+ YEARS

Scale Your LMS

LIBSYS 10 empowers libraries to optimize their operations, improve user satisfaction, and adapt to evolving technological advancements in the library field. It enhances the overall library experience for both librarians and patrons.

Streamlined Operations

Libsys 10 automates various library tasks, reducing manual efforts and saving time for librarians.

Efficient Resource Management

The system helps librarians effectively manage library resources, including books, journals, multimedia, and digital materials.

Enhanced User Experience

Libsys 10 enhances the experience for library patrons through its user-friendly OPAC interface.

Accessibility Anytime, Anywhere

Libsys 10's mobile accessibility ensures that library services and resources are available to patrons anytime, anywhere.

LIBSYS10

HARNESS THE POTENTIAL OF OUR LIBRARY MANAGEMENT SYSTEM!

#1 Library Management System

Unlock the Power of Efficiency and Innovation with Libsys

The present times demand Library Management System to deliver much more than operational efficiency. It needs to create appreciable staff satisfaction and a delightful experience for the patrons every time they interact with the system. LIBSYS is committed to delivering value to the libraries through its products. In-depth understanding of library operations, implicit needs of the patrons, and dedicated R&D efforts have guided us to deliver high-quality products that have found wide acceptance in the market space.

The new Web-based Library Management System ‘LIBSYS 10’ provides a greatly enhanced user experience through value-added features and services. LIBSYS 10 is built on international standards and open technologies, i.e. JAVA. It covers Acquisition, Cataloguing, Circulation, Serials, Articles Indexing, E-Books, Dean and Vendor Portals along with an enriched OPAC. Its seamless work-flow enables library staff to manage library operations efficiently. New purchase approvals, collection development, material handling, SDI services, bindery management, and a host of other functions form an integral part of the system. MARC21 / RDA interface, Cooperative Cataloguing along with controlled authority files helps in Cataloguing on the fly. Federated Searching brings other libraries of similar collection within your reach.

LIBSYS 10 gives you the opportunity to take your automated library circulation system to new heights by use of RFID / EM / Hybrid Technology. Choose LSmart / KSmart system as per your budget and requirements. Use of these technologies will help in hassle free, accurate and faster issue / return of books, inventory visibility, accuracy and efficiency, increases security function in the library, improved utilization of resources like manpower, infrastructure etc., give flexible library timings. The bottom line is that the synergy between the latest technology like RFID and libraries can create wonders resulting in empowerment of both users as well as librarians.

LIBSYS Library Management System in India has been deployed in many prestigious institutes. LIBSYS 10 caters to all the needs of library automation improving the efficiency of libraries and providing a delightful library experience through continuous technological innovations. With rich experience of more than three decades along with continuous innovation, LIBSYS has emerged as the best library management system in India.

We also undertake special projects which include multi-location library automation and RFID system implementation. The projects are executed by specialized teams comprising of experienced professionals from Library and IT domains. Our customer-focused services also include consulting to meet individual needs, organizing User meets, and providing regular software updates.

For more details connect at info@libsys.co.in or +91-0124-4894100

[exlval24]

The Importance of SEO in the Finance Industry

The financial industry is changing in a rapid manner, and it is awash with FinTech start-ups and SaaS entities providing new technologies and inventive solutions. Organizations within this sector must change to thrive in this digital environment. Traditional marketing and lead generation methods remain important, but strategic SEO is a critical component of online growth for the financial company’s SEO service.

SEO in the finance sector is considered a key digital marketing strategy that helps prospects find websites through search engine results pages. Moreover, financial SEO in the financial sector supports driving natural traffic to your financial services website through tapping into relevant organic searches. To get the highest rank, you will have to provide informative content, confirm your site is healthy and safe, and generate valuable backlinks from higher-authority sites.

However, as a provider of the financial SEO service, you are probably going to face additional scrutiny from visitors and search engines alike. You shall go the extra mile to confirm that your SEO information is up to scratch. After all, you are assuming individuals will entrust you with their fortunes.

In this article, we look at the important role of SEO in the finance industry.

The importance of SEO in the finance industry

Enhanced traffic

One of the most direct results of a well-formulated SEO strategy is an increase in the number of organic visitors to your website. As you attain higher rankings for significant keywords, more and more individuals will see and click on your site to read its content. Therefore, companies running is financial sector as financial advisor SEO can increase traffic on their website by proper SEO strategy.

Better conversions

The higher the number of visitors who visit your website, the more of them you could finally hope to convert into paying consumers. SEO is regarded as one of the best converting traffic channels because it draws in actively interested individuals rather than attempting to gain their attention through paid advertisements.

Improved branding

As your finance company’s SEO services organisation begins to show up for more searches and more people become aware of it. They would eventually associate your brand with being a major player in the financial sector. Moreover, if your on-site content actually provides what they are searching for, you will also reinforce your brand's credibility by positioning yourself as a reliable expert.

Emphasis on the creation of high-quality content

The generation of high-quality content is one of the essential factors. The finance sector demands security, reliability, expertise, and trust, as organisations and clients alike desire peace of mind when it comes to goods and services that handle the money of people. The reputation of your brand is the key.

The creation of excellent-quality content supports you in winning the trust of leads and prospects and generating brownie points from search engines such as Google that rank informative, authoritative, and correct online content highly. Google employs content evaluators who use search quality rating guidelines to rank the quality of pages that appear in search results pages. The evaluators also set up the manner in which Google's algorithm is filtering out low-quality content around the specific project.

Relevance is the chief goal in content marketing.

However, when it comes to creating high-quality content that adheres to the main aspects of search engine evaluators and algorithms, your first priority should be the relevance of your content to your client.

This customer-centric mechanism is the main element of the inbound marketing method. The alignment of organisational goals with the requirements of consumers supports engagement of the audience and reflects the manner in which your company has the solution to their requirements, issues, and pain points.

At the time of planning marketing content and programs, you shall initially examine the things that your clients and prospects are most interested in, what drives their decision to purchase, and how the services provided by you could support them. This simplifies the process of creating content and helps to make it relevant and worthwhile.

Content optimization can help prospects find your website.

Apply language, keywords, and questions that your target client is probably looking for. You could form assumptions on the basis of your experience, but it is significant to run suitable SEO ranking and keyword volume/complex research. This confirms that your content and tags implement the keywords and queries that people are actively using to find solutions to their issues.

Some other technical SEO considerations for optimization of your online content involve:

·         The exactness of your content

·         Anchor text

·         Image tags

·         Meta tags

·         Relevant links

It is significant to have an outreach strategy for your content marketing plan, as achieving backlinks for your article or key website page supports improvements in traffic, ranking, and domain authority. It also supports the building of trust and social evidence.

Observe the performance of your content and make use of the available SEO tools.

The creation of unique and classic content for your target client is significant, but you must continuously observe your content’s performance to confirm it stays relevant, correct, and optimized. It is suggested that you carry out continuous content audits.

Though entities should not become very obsessed with the marketing activities of competitors, as it is important to maintain a distinct brand identity and reflect differentiators, it is important to observe what they are doing well and what they are not. This would support your organisation in ascertaining prospects for improvement and giving it an edge over identical financial company’s SEO services entities in your market.

Conclusion

In a nutshell, an effective SEO strategy is crucial for making the most of your marketing content potential, driving organic growth online, and creating consumer trust. We have demonstrated the fundamentals of an effective system for SEO for financial advisor sector organizations. Now it’s time to get to work.

If you want to get more information about what services are provided by our organization, check out our website. Or if you want to increase your business’s online presence through combining SEO and content marketing and applying a targeted inbound approach, then connect with us.

To learn more Contact me!

[govindhtech]

IBM Maximo AWS Deployment Strategies

The Business Value of IBM Maximo, a recent IDC report that surveyed 9 companies with an average of 8,500 employees, found that adopting IBM Maximo resulted in a business benefit of USD 14.6 million per year per organization, 43% less unplanned downtime, and USD 8.6 million in total equipment cost avoidances.

One comprehensive, cloud-based application platform for asset monitoring, management, predictive maintenance, and reliability planning is IBM Maximo Application Suite (MAS). Maximo optimizes performance, extends asset lifecycles, and reduces downtime and costs for high-value assets using AI and analytics. Hosting Maximo on a scalable infrastructure maximizes performance, hence the current tendency is to shift it to the cloud. In this trip, MAS migration and deployment on AWS Cloud are gaining popularity.

The growing demand for Maximo AWS Cloud migration

Migrating to cloud helps enterprises improve operational resilience and dependability while updating software with minimal effort and infrastructure constraints. Due to the growing demand for data-driven asset management, firms must aggregate data from diverse departments to identify trends, generate predictions, and make better asset management decisions.

Last April, IBM said Maximo 7.6 and add-on support would stop in September 2025. All Maximo EAM customers must upgrade to the latest cloud-based MAS. Maximo migration and modernization are become increasingly significant to clients.

IBM has released new containerized versions of Maximo Application Suite as a Service (MAS SaaS) on AWS Marketplace with Bring Your Own License (BYOL) to assist Maximo migration to AWS. MAS SaaS on AWS is another milestone in Maximo’s integration of Monitor, Health, and Visual Inspection into a unified suite.

What makes MAS SaaS distinct

IBM Site Reliability Engineering (SRE) specialists use best practices to continuously maintain and administer MAS SaaS, a subscription-based AWS service. This partnership gives customers an industry-leading IBM asset management system underpinned by AWS’s size, agility, and cost-efficiency.

Upgrades and migrations to MAS 8 are possible with MAS SaaS. The data update is similar to prior upgrades, but ROSA and other dependencies require architecture changes. The migration is comparable to how clients transitioned from on-premise to Maximo EAM SaaS Flex, but with MAS changes. Perpetual on-premises customers would stop paying Service & Support (S&S) and purchase a SaaS subscription, on-premises Subscription License customers would start a new subscription, and existing MAS Flex and MAS Managed Service customers would start a new subscription to migrate to MAS SaaS.

Our IBM Consulting Cloud Accelerator (ICCA) technology lets firms plan migration and upgrade strategies before investing.

Maximo migration strategy of a global energy firm

IBM worked closely with an energy company confronting the following challenges:

Infrastructure needed for latest Maximo version takes longer.

WebSphere, Maximo’s core, experienced high-availability and performance difficulties.

Lack of data fabric and integration layer hinders cross-application data interchange.

Complex setup, failures, and security with manual end-to-end deployment.

Since Maximo Application Suite 8 (MAS8) tackles industry issues like failure risk, escalating maintenance costs, sustainability, and compliance laws, the customer chose it. The client chose AWS Cloud for its deployment flexibility, scalability, high availability, and secure architecture. 

Approach to solution

This is how IBM accelerated the energy company’s Maximo move to AWS:

Used Infra as a code to upgrade Maximo from 7.6.0.9 to 7.6.1.2.

IaC allowed instance spin-up for auto scaling. This automation reduces the time to spin up and execute the new environment and addresses multi-AWS availability zone deployment latency.

Used AWS DMS for data migration and schema conversion.

IaC spun the DR environment on demand to reduce database replication (DR) infrastructure and expense. DR capabilities update data in availability zone and DR area.

Achieved data exchange across applications using IBM Cloud Pak for Data and standardized integration using IBM Cloud Pak for Integration components.

Solution components

Maximum Enterprise Application Management (EAM) has a 3-tier design with these components:

HTTP/Web Tier and Application Tier using IBM WebSphere and HIS installed EC2 instance under private subnet for application security.

Database Tier uses AWS Oracle RDS with replication for DR under private subnet.

AWS best practices were used to configure VPC with public and private subnets.

Application servers and deployment manager were autoscaled by Auto Scaling Group. 

Maximum web-based UI resolution for external access using AWS Route 53.

WAF was the initial line of defense against web exploits.

Integration of Terraform and CFT IaC scripts provided autoscaling architecture.

AWS Reference Architecture

Max on RedHat OpenShift Service on AWS (ROSA) helps clients

Containerized MAS 8.0 runs on RedHat OpenShift. AWS, IBM, and RedHat developed an IBM MAS on ROSA reference architecture to help customers inexperienced with production containerization. ROSA, a fully managed, turnkey application platform, supports IBM MAS configuration and offloads cluster lifecycle management to RedHat and AWS, allowing organizations to focus on application deployment and innovation. This means IBM MAS clients don’t need to develop, administer, or maintain RedHat OpenShift clusters.

Operating Model and Maximo Migration

Top 3 Maximo AWS migration accelerators

Clients can migrate to the cloud using three IBM MAS deployment methods on AWS Cloud:

ROSA-powered MAS SaaS on AWS

ROSA-powered AWS MAS

Customer-hosted ROSA

Why use customer-hosted ROSA

The customer-hosted ROSA option for hosting IBM MAS in a customer’s VPC with ROSA is powerful. ROSA is perfect for MAS deployments because it seamlessly deploys, scales, and manages containerized applications.

The benefits of this choice are enormous. Full control over the infrastructure while still subject to the organization’s monitoring, controls, and governance standards allows businesses to customize and adjust the environment to their needs. This control includes adding MAS integrations and enforcing cloud security and governance requirements. ROSA charges are combined into one AWS bill and drawn from any AWS enterprise agreement, simplifying financial management.

AWS enterprise agreements and Compute Savings Plans offer infrastructure savings for MAS implementations. Because the ROSA cluster operates under the customer’s AWS account, customers can buy upfront ROSA contracts and get a one-year or three-year ROSA service charge discount.

Why IBM for Maximo AWS migration?

Any modernization effort must include cloud migration. Cloud migration is not a one-size-fits-all method, and each organization faces unique cloud adoption difficulties.

IBM Consulting’s Application Modernization offering helps clients migrate and modernize AWS applications faster, cheaper, and more efficiently, reducing technical debt and accelerating digital initiatives while minimizing business risk and improving business agility.

IBM offers unique cloud migration services to accelerate customer application migration to AWS:

Cloud migration factory capabilities including proven frameworks and processes, automation, migrating templates, security policies, and AWS-specific migration squads speed up delivery.

IBM Garage Methodology, IBM’s cloud services delivery capabilities, ROSA, and AWS Migration tools and accelerators accelerate migration and cloud adoption.

ICCA, IBM’s proprietary framework for migration and modernization, reduces risk. ICCA for AWS Cloud automates various modernization procedures, simplifying and speeding up company agility. Before investing, businesses can plan migration and modernization strategies. Discover IBM Consulting Cloud Accelerator for AWS Cloud.

Our well-defined pattern-based migration methodology includes re-factor, re-platform, and containerization using AWS managed services and industry-leading tools to remove and optimize technical debt.

Finally, IBM offers customizable t-shirt-sized price models for small, medium, and large migration sizes, ensuring clients’ migration scope is obvious.

IBM helps clients migrate applications, like Maximo to AWS Cloud

In conclusion, clients seek IBM’s expertise to:

1.Upgrade Maximo 7.6x (expiring 2025) to MAS 8. 

2.On-premise workload to AWS Cloud for elastic, scalable, and highly available infrastructure and runtime

IBM Consulting can help

AWS Premier Partner IBM Consulting accelerates hybrid cloud journeys on the AWS Cloud by leveraging business and IT transformation skills, processes, and tools from many industries. On AWS Cloud, IBM’s security, enterprise scalability, and open innovation with Red Hat OpenShift enable enterprises grow swiftly.

BM Consulting develops cloud-native apps in AWS Cloud with 21,000+ AWS-certified cloud practitioners, 17 validated SDD programs, and 16 AWS competencies. IBM Consulting is the best AWS partner due to acquisitions like Nordcloud and Taos, advancements at IBM Research, and co-development with AWS.

Read more on Govindhtech.com

[archivyrep]

Archivists on the Issues: Classified Records, Archives, and Fictional Depictions [Part 2]

Archivists on the Issues is a forum for archivists to discuss the issues we are facing today. Today’s post comes from Burkely Hermann (me), Metadata Librarian for the National Security Archive and current I&A Blog Coordinator. There will be spoilers for each of the books, animated series, films, and other media he will be discussing. This was originally published on February 7, 2023 on the Issues & Advocacy WordPress blog.

continued from part 1

In the episode "The Underground Tennis Tournament: The Campbelldon", Loid examines a file of his target, a man named Cavi Campbell, who has a painting in the basement of his mansion. As the story goes, the painting was originally owned by a general who had compiled a dossier of explosive top secret information which could tip the scales and cause possible cause military conflict if revealed, and the painting has a code revealing the dossier's location.

Classified records have often been depicted in popular culture. For instance, there is an episode of The Crown about classified records showing Duke Edward VIII collaborating with Nazis. Such records are also major part of the Spy x Family series. The protagonist, Twilight (voiced by Takuya Eguchi), poses as a father named Loid Forger, with a wife and child. He is tasked with a secret mission  to keep two countries from beginning a war. As a result, he is often passed information through a network of informants, spies, and others, or is given mission briefings by dedicated agents. The information he receives often includes classified records. Another pertinent example is the 13-episode anime, Gargantia on the Verdurous Planet. In one episode, "Deep Sea Secret", the protagonist, Ledo (voiced by Kaito Ishikawa), demands declassification of the record. What he learns causes an epiphany. It results in him questioning what he thought about the world and his life's purpose, causing a mental breakdown of sorts.

There are other examples, apart from the tongue-and-cheek U.S. Navy recording studio named "Classified Records" in The Simpsons, which included subliminal messages in their songs which encouraged people to join the Navy. For instance, classified archives of the CIA are shown in an episode of the TV series, Alias. Furthermore, classified, and restricted, records are a major part of the animated adventure series, She-Ra and the Princesses of Power, which has many archivy themes. In one episode, Mara, the previous She-Ra, learns that the Heart of Etheria project is classified, with Light Hope worrying about information being accidentally shared with Madame Razz. In many others, records are only accessible when specific words are spoken, or specific people are detected by computer systems. The same could be said about the records inside the data archives of the World Organization Of Human Protection which is shown in the Totally Spies! episode "The Yuck Factor", or the "healing center" for Pearls known as The Reef, which is a structure used to create, repair, or modify Pearls, shown in the Steven Universe Future episode "Volleyball". Both undoubtedly contain restricted or classified records.

In Star Wars Rebels and Star Wars: The Clone Wars, two animated series, there are records which can only be accessed through magic or other means. As such, they are classified, as a result. Accessing secret, and classified, records is a major plot point for live-action films such as Sneakers (1992), The Hitchhikers Guide to the Galaxy (2005), and My Fellow Americans (1996). In other cases, like in Joker (2009), the records are even stolen. In the latter film, the records clerk is implied as an impediment to protagonist Arthur Fleck, as are the bureaucratic requirements which require a signature from Fleck's mother, before he can take the file.

Samantha "Sam" Cross, a certified archivist who was part of the SAA Issues & Advocacy News Monitoring Team in 2018, has highlighted this on her blog, Pop Archives. She notes Carol Danvers (later becoming Captain Marvel) examining likely classified information in Captain Marvel and Loki trying to use his manipulation and charm in the Loki TV series to get classified files from a female character credited as an archivist. She also writes about a character in the Danganronpa game, Byakuya, who "read and study the classified information" in an archives-like room and states that many of the documents shown in Federal Bureau of Control, in the video game Control, are redacted, and classified. [7]

Other pop cultural critics in the library and information field note other examples. For instance, librarian Jennifer Snoek-Brown, known as the creator of the site Reel Librarians and real-life librarian at Tacoma Community College, noted classified records featured in Rollerball (1975), Soylent Green (1973), and likely ones in Tinker Tailor Soldier Spy (2011). [8] Elsewhere on her blog, she pointed out similar themes in Mercury Rising (1998) and WarGames (1983).

The over twenty popular culture examples described in this post only scratch the surface. There are as undoubtedly many more films, comics, and series which featured classified or restricted records. The examples noted in this article do not always feature archives, however, as some creators confuse archives with libraries. To add insult to injury, archivists are often not present, resulting in the characters, who have no archival training, to go through the records themselves. Very few depictions in popular culture reflect the current reality of classified records within archives. Hopefully, this changes in the future.

© 2022-2023 Burkely Hermann. All rights reserved.

Notes

[7] Cross, Samantha. "Archives in the Movies: Captain Marvel." Pop Archives, Aug. 20, 2021; Cross, Samantha. "Archives in Video Games: Danganronpa: Trigger Happy Havoc." Pop Archives, Jan. 19, 2021; Cross, Samantha. "Archives on TV: Loki." Pop Archives, Jun. 24, 2022; Cross, Samantha. "Archives in Video Games: Control." Pop Archives, Aug. 20, 2021.

[8] Snoek-Brown, Jennifer. "A round-up of library, archives, and reel librarian scenes in MCU’s Phase Four TV series (so far)." Reel Librarians, Aug. 24, 2022; Snoek-Brown, Jennifer. "Reel librarians and archivists in 16 sci-fi films." Reel Librarians, Mar. 11, 2020; Snoek-Brown, Jennifer. "Reel librarians in ‘Rollerball’ | Analyzing the 1975 original film and 2002 remake." Reel Librarians, Feb. 1, 2017; Snoek-Brown, Jennifer. "Reader poll of runner-ups, Fall 2016: ‘Soylent Green’ and the Books." Reel Librarians, Nov. 30, 2016; Snoek-Brown, Jennifer. "First impressions: ‘Tinker Tailor Soldier Spy’." Reel Librarians, Jan. 23, 2012.