#saas business model

[henryshaa]

The Video provides insights into 5 common mistakes that SaaS product companies make when pricing their products, and how to avoid them. The first mistake is underpricing or overpricing the product. This can happen when the product is priced too low or too high, or when pricing is not aligned with the value the product provides to the customers. Additionally, it can be challenging to decide on pricing structures with too many options or tiers, or when the prospect/customer has to make the decision or spend time deciding.

[vertexsuite01]

Should this service of Municipal Corporation be implemented in every state of India?

Hello friend, I want to tell you that in your Municipal Corporation's services, property tax payment is done through WhatsApp. Municipal Corporations of many states in India are providing their services on WhatsApp as well, in which citizens pay property tax, register complaints and avail benefits of other government schemes through WhatsApp. I am giving you my property id "RPR229J00004" and the number of Raipur Municipal Corporation's official WhatsApp chatbot "+91 9111666207" where you can see its live demo by typing "HI" and see how it works and give your opinion about it whether it is good or not for the citizens.

[salesmarkglobal]

Top 3 Strategies to Optimize Pipeline Velocity

In the fast-paced world of B2B competition today, a high-velocity sale pipeline is not a luxury—it is an absolute necessity. e.g., Forrester Research: Companies that formalized their sales methodology realized win rates 15% higher than those that didn’t. How do you get to this sweet speed and open all the sales activities in your pipeline? Here are three strategies:

Read the complete article- Top 3 Strategies to Optimize Pipeline Velocity

[deondeapp]

Licious has become the Holy Grail for food lovers seeking the highest quality meats and seafood. But how this online and on-demand services provider Licious quickly turned into a profitable venture? Let us get down and find out what makes the Licious Business and Revenue Model successful.

[dingmoneyonline]

The SaaS Business Ideas

In the digital era, Software as a Service (SaaS) has revolutionized the way businesses operate, providing scalable and cost-effective solutions across various industries. SaaS business models offer tremendous opportunities for entrepreneurs to tap into a growing market and build successful ventures. In this article, we will explore some exciting SaaS business ideas that have the potential to thrive in today's technology-driven landscape.

Project Management Software: In a world where collaboration and efficiency are crucial, developing a project management SaaS platform can help businesses streamline their operations. Offer features like task tracking, team communication, file sharing, and project analytics to enhance productivity and project success.

Customer Relationship Management (CRM) Software: CRM systems are essential for businesses to manage customer interactions effectively. Creating a SaaS CRM solution that integrates customer data, sales pipelines, and communication channels can be a lucrative venture, providing organizations with valuable tools for enhancing customer relationships.

Human Resources Management: HR processes can be complex and time-consuming. Developing a SaaS platform that simplifies HR tasks such as employee onboarding, performance management, time tracking, and payroll can be highly sought after by businesses of all sizes, saving them valuable time and resources.

E-commerce Platforms: With the growth of online retail, building a SaaS e-commerce platform can enable businesses to establish and manage their online stores effectively. Offer features like inventory management, payment processing, marketing tools, and analytics to empower entrepreneurs to create successful online businesses.

Learning Management Systems (LMS): As online education continues to expand, creating an LMS SaaS platform can cater to the needs of educators and organizations. Provide features such as course creation, student enrollment, progress tracking, and assessment tools to facilitate online learning and training programs.

Customer Support Solutions: Developing a SaaS platform for customer support can assist businesses in providing excellent customer service. Offer features like ticketing systems, knowledge bases, live chat, and analytics to help businesses address customer inquiries and issues efficiently.

Marketing Automation: In the digital marketing realm, developing a SaaS marketing automation platform can help businesses automate their marketing campaigns, lead generation, email marketing, and social media management. Provide tools that simplify marketing tasks and enable businesses to reach their target audience effectively.

Data Analytics and Business Intelligence: As data-driven decision-making becomes essential, creating a SaaS platform that offers robust data analytics and business intelligence capabilities can be highly valuable. Enable businesses to gather, analyze, and visualize data to derive insights and make informed decisions.

Cybersecurity Solutions: In an increasingly connected world, cybersecurity is a top priority for businesses. Developing a SaaS platform that provides robust cybersecurity solutions, such as threat detection, data encryption, and vulnerability assessments, can help businesses protect their valuable assets and customer data.

Event Management Software: Planning and managing events can be complex. Developing a SaaS platform that assists businesses in organizing and executing events efficiently can be a valuable solution. Offer features such as event registration, ticketing, attendee management, and analytics to simplify the event planning process.

Conclusion:

The SaaS business model presents exciting opportunities for entrepreneurs to leverage the power of software to address the needs of businesses across various industries. The SaaS business ideas mentioned above are just the tip of the iceberg, and the potential for innovation is vast. Remember to thoroughly research the market, understand your target audience's pain points, and focus on delivering value through user-friendly interfaces, robust functionalities, and reliable customer support. With dedication, creativity, and a focus on solving real-world problems, you can build a successful SaaS business that drives growth and helps businesses thrive in the digital age.

[qoreups]

A Guide To Create A Marketplace With No Code

Creating a marketplace platform involves many things.

Every step is crucial. You will face many challenges, but it will be fruitful. Whatever happens, the things you learn will help you in a hard time building a marketplace.

[henryshaa]

The Video provides insights into 5 common mistakes that SaaS product companies make when pricing their products, and how to avoid them. The first mistake is underpricing or overpricing the product. This can happen when the product is priced too low or too high, or when pricing is not aligned with the value the product provides to the customers. Additionally, it can be challenging to decide on pricing structures with too many options or tiers, or when the prospect/customer has to make the decision or spend time deciding.

[i4technolab]

To wrap up, making it clear for a customer why he or she needs to choose and stay with you, is an integral part of marketing practices. When you clarify your main ideas without forcing clients to look for information themselves, your website becomes a go-to place to explore.

One Stop Solution to Meet with SaaS Development Company - Contact Now

[codeonedigest]

SHORTS - Learn what is IAAS PAAS and SAAS Service | Cloud Computing and Storage Service

Hi, a short #video on #IAAS #PAAS #SAAS services are published on #codeonedigest #youtube channel. Learn these topics in 1 minute. #IAAS #PAAS #SAAS #softwareasservice #softwareasservicesaas #softwareasservicebusinessmodel #softwareasserviceincloudcomput

What is IAAS? Infrastructure as a service (IaaS) is a type of cloud computing service that offers essential compute, storage, and networking resources on demand, on a pay-as-you-go basis. IaaS gives you the flexibility to purchase only the computing you need and scales them up or down as needed. If you are looking to migrate an application as-is from an on-premises data center to the cloud,…

[prodeasy]

Why Futuristic Saas Is Product Led — 3 Companies who are doing it right

Product led growth is the new black. It’s the future. You all must have been hearing this for quite a while now.But what is product-led growth?

VC firm Openviewdefines product-led growth (PLG) as “a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion, and expansion.” In other words, let customers take your product for a test drive.

Benefits of being Product Led

Rapid Scalability

Hiring and training your sales team is a long, tedious and expensive process. Scale rapidly by focusing on improvising your product user experience, onboarding flows and adapt to surging demands quickly.

Improved User Experience

Product-led growth improves the user experience. Since, you are providing value to your customers from the time they sign up you work towards making your user experience top notch.

Lower Cost Per Acquisition

With Product led growth, your product drives marketing and growth by solving customer problems, infiltrating the market and scale on its own.

You are effectively avoiding the cost spent on nudging the customers down in the funnel. Hence, lowering the cost per acquisition.

Faster Sales Cycle

Product-led growth makes your sales team efficient. You ask how? Imagine leads which have tried your freemium version of the product, seen the value it provides to them, what pain-points it has addressed. These leads are product qualified and hence converting them into paid customers is faster

3 Visionaries Companies

Slack

We all love Slack, don’t we? Slack makes communication so much easier and faster. The secret to Slack’s success is the company’s understanding of their customers. They understand they are selling a way for team members to communicate and collaborate easily. They let you take the product for a test drive and don’t ask you for anything other than your email address. Their onboarding process is simple and you can start testing out the product from the first minute.

Calendly

Calendly is another product that uses a product-led strategy for its growth. Calendly addresses the customer’s pain-point of back and forth scheduling. But how did it achieve this viral growth?

Prodeasy — The Growing Challenger

Product led growth is achieved when the prospects test out your product before giving you their business.

Prodeasy is a platform designed to simplify your product management and development processes — gather all your project requirements and collaborate on one platform. Build your target persona, value proposition, prioritize features, create flexible roadmaps and run experiments to validate your project requirements.

By deeply understanding and addressing the needs of its users, Prodeasy effectively drives word-of-mouth throughout the product management community. This is invaluable when it comes to new user acquisition.

Original Source: This blog was taken from Prodeasy.

[arzelace]

5 Trends in ICT

Exploring the 5 ICT Trends Shaping the Future The Information and Communication Technology (ICT) landscape is evolving at a rapid pace, driven by advancements that are transforming how we live, work, and interact. Here are five key trends in ICT that are making a significant impact:

1. Convergence of Technologies

Technologies are merging into integrated systems, like smart devices that combine communication, media, and internet functions into one seamless tool. This trend enhances user experience and drives innovation across various sectors

Convergence technologies merge different systems, like smartphones combining communication and computing, smart homes using IoT, telemedicine linking healthcare with telecom, AR headsets overlaying digital on reality, and electric vehicles integrating AI and renewable energy.

2. Social Media

Social media platforms are central to modern communication and marketing, offering real-time interaction and advanced engagement tools. New features and analytics are making these platforms more powerful for personal and business use.

Social media examples linked to ICT trends include Facebook with cloud computing, TikTok using AI for personalized content, Instagram focusing on mobile technology, LinkedIn applying big data analytics, and YouTube leading in video streaming.

3. Mobile Technologies

Mobile technology is advancing with faster 5G networks and more sophisticated devices, transforming how we use smartphones and tablets. These improvements enable new applications and services, enhancing connectivity and user experiences.

Mobile technologies tied to ICT trends include 5G for high-speed connectivity, mobile payment apps in fintech, wearables linked to IoT, AR apps like Pokémon GO, and mobile cloud storage services like Google Drive.

4. Assistive Media

Assistive media technologies improve accessibility for people with disabilities, including tools like screen readers and voice recognition software. These innovations ensure that digital environments are navigable for everyone, promoting inclusivity.

Assistive media examples linked to ICT trends include screen readers for accessibility, AI-driven voice assistants, speech-to-text software using NLP, eye-tracking devices for HCI, and closed captioning on video platforms for digital media accessibility.

5. Cloud Computing

Cloud computing allows for scalable and flexible data storage and application hosting on remote servers. This trend supports software-as-a-service (SaaS) models and drives advancements in data analytics, cybersecurity, and collaborative tools.

Cloud computing examples related to ICT trends include AWS for IaaS, Google Drive for cloud storage, Microsoft Azure for PaaS, Salesforce for SaaS, and Dropbox for file synchronization.

Submitted by: Van Dexter G. Tirado

[trupti]

In the era of digital transformation, cloud computing has emerged as a pivotal technology, reshaping the way businesses operate and innovate. Pune, a burgeoning IT and business hub, has seen a significant surge in the adoption of cloud services, with companies seeking to enhance their efficiency, scalability, and agility. Zip Crest stands at the forefront of this revolution, offering comprehensive cloud computing services tailored to meet the diverse needs of businesses in Pune

The Importance of Cloud Computing

Cloud computing enables organizations to leverage a network of remote servers hosted on the internet to store, manage, and process data, rather than relying on local servers or personal computers. This shift provides several key benefits:

- Scalability: Businesses can easily scale their operations up or down based on demand, without the need for significant capital investment in hardware.

- Cost Efficiency: Cloud services operate on a pay-as-you-go model, reducing the need for substantial upfront investment and lowering overall IT costs.

- Accessibility: Cloud computing allows access to data and applications from anywhere, at any time, fostering remote work and collaboration.

- Security:  Leading cloud service providers offer robust security measures, including encryption, access controls, and regular security audits, to protect sensitive data.

Zip Crest: Leading Cloud Computing Services in Pune

Zip Crest is committed to empowering businesses in Pune with cutting-edge cloud computing solutions. Our services are designed to address the unique challenges and opportunities that come with the digital age. Here’s how we can transform your business operations:

1. Cloud Strategy and Consulting:

At Zip Crest, we begin by understanding your business objectives and IT infrastructure. Our experts then craft a bespoke cloud strategy that aligns with your goals, ensuring a seamless transition to the cloud and maximizing the benefits of cloud technology.

2. Infrastructure as a Service (IaaS):

Our IaaS offerings provide businesses with virtualized computing resources over the internet. This includes virtual machines, storage, and networking capabilities, allowing you to build and manage your IT infrastructure without the need for physical hardware.

3. Platform as a Service (PaaS):

With our PaaS solutions, developers can build, deploy, and manage applications without worrying about the underlying infrastructure. This accelerates development cycles, enhances productivity, and reduces time to market.

4. Software as a Service (SaaS):

Zip Crest offers a range of SaaS applications that can streamline your business processes. From customer relationship management (CRM) to enterprise resource planning (ERP), our cloud-based software solutions are designed to improve efficiency and drive growth.

5. Cloud Migration Services:

Transitioning to the cloud can be complex. Our cloud migration services ensure a smooth and secure migration of your applications, data, and workloads to the cloud, minimizing downtime and disruption to your business operations.

6. Managed Cloud Services:

Once your infrastructure is on the cloud, ongoing management is crucial to ensure optimal performance and security. Our managed cloud services provide continuous monitoring, maintenance, and support, allowing you to focus on your core business activities.

Why Choose Zip Crest?

Choosing Zip Crest for your cloud computing needs comes with several advantages:

- Expertise: Our team of certified cloud professionals brings extensive experience and deep knowledge of cloud technologies.

- Customized Solutions: We understand that every business is unique. Our solutions are tailored to meet your specific requirements and objectives.

-Proactive Support: We offer 24/7 support to ensure that your cloud infrastructure is always running smoothly and efficiently.

- Security Focus: Security is at the core of our services. We implement robust security measures to protect your data and applications from threats.

Conclusion

In conclusion, cloud computing is transforming the way businesses operate, offering unprecedented levels of flexibility, scalability, and efficiency. Zip Crest is dedicated to helping businesses in Pune harness the power of the cloud to achieve their goals and stay competitive in today’s fast-paced digital landscape. By partnering with Zip Crest, you can ensure that your business is well-equipped to navigate the complexities of cloud computing and reap its many benefits. Embrace the future of technology with Zip Crest and revolutionize your business operations with our top-tier cloud computing services.

Get In Touch

Website: https://zipcrest.com/

Address: 13, 4th Floor, A Building City Vista Office Park Fountain Road Karadi Pune Maharashtra 411014

Email: support@zipcrest.com / sales@zipcrest.com

Call: +912049330928 / 9763702645 / 7020684182

[monisha1199]

Journey to AWS Proficiency: Unveiling Core Services and Certification Paths

Amazon Web Services, often referred to as AWS, stands at the forefront of cloud technology and has revolutionized the way businesses and individuals leverage the power of the cloud. This blog serves as your comprehensive guide to understanding AWS, exploring its core services, and learning how to master this dynamic platform. From the fundamentals of cloud computing to the hands-on experience of AWS services, we'll cover it all. Additionally, we'll discuss the role of education and training, specifically highlighting the value of ACTE Technologies in nurturing your AWS skills, concluding with a mention of their AWS courses.

The Journey to AWS Proficiency:

1. Basics of Cloud Computing:

Getting Started: Before diving into AWS, it's crucial to understand the fundamentals of cloud computing. Begin by exploring the three primary service models: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). Gain a clear understanding of what cloud computing is and how it's transforming the IT landscape.

Key Concepts: Delve into the key concepts and advantages of cloud computing, such as scalability, flexibility, cost-effectiveness, and disaster recovery. Simultaneously, explore the potential challenges and drawbacks to get a comprehensive view of cloud technology.

2. AWS Core Services:

Elastic Compute Cloud (EC2): Start your AWS journey with Amazon EC2, which provides resizable compute capacity in the cloud. Learn how to create virtual servers, known as instances, and configure them to your specifications. Gain an understanding of the different instance types and how to deploy applications on EC2.

Simple Storage Service (S3): Explore Amazon S3, a secure and scalable storage service. Discover how to create buckets to store data and objects, configure permissions, and access data using a web interface or APIs.

Relational Database Service (RDS): Understand the importance of databases in cloud applications. Amazon RDS simplifies database management and maintenance. Learn how to set up, manage, and optimize RDS instances for your applications. Dive into database engines like MySQL, PostgreSQL, and more.

3. AWS Certification:

Certification Paths: AWS offers a range of certifications for cloud professionals, from foundational to professional levels. Consider enrolling in certification courses to validate your knowledge and expertise in AWS. AWS Certified Cloud Practitioner, AWS Certified Solutions Architect, and AWS Certified DevOps Engineer are some of the popular certifications to pursue.

Preparation: To prepare for AWS certifications, explore recommended study materials, practice exams, and official AWS training. ACTE Technologies, a reputable training institution, offers AWS certification training programs that can boost your confidence and readiness for the exams.

4. Hands-on Experience:

AWS Free Tier: Register for an AWS account and take advantage of the AWS Free Tier, which offers limited free access to various AWS services for 12 months. Practice creating instances, setting up S3 buckets, and exploring other services within the free tier. This hands-on experience is invaluable in gaining practical skills.

5. Online Courses and Tutorials:

Learning Platforms: Explore online learning platforms like Coursera, edX, Udemy, and LinkedIn Learning. These platforms offer a wide range of AWS courses taught by industry experts. They cover various AWS services, architecture, security, and best practices.

Official AWS Resources: AWS provides extensive online documentation, whitepapers, and tutorials. Their website is a goldmine of information for those looking to learn more about specific AWS services and how to use them effectively.

Amazon Web Services (AWS) represents an exciting frontier in the realm of cloud computing. As businesses and individuals increasingly rely on the cloud for innovation and scalability, AWS stands as a pivotal platform. The journey to AWS proficiency involves grasping fundamental cloud concepts, exploring core services, obtaining certifications, and acquiring practical experience. To expedite this process, online courses, tutorials, and structured training from renowned institutions like ACTE Technologies can be invaluable. ACTE Technologies' comprehensive AWS training programs provide hands-on experience, making your quest to master AWS more efficient and positioning you for a successful career in cloud technology.

[makuojinanwa]

How To Create A Content Marketing Strategy For Your SaaS Business

Whether you're starting conversations that engage your target audience, sharing information that positions your SaaS business as an industry leader, or simply drumming up business for your SaaS product, you need an effective SaaS content marketing strategy.

Why you may ask?

Because 63% of customers cite web pages during their evaluation process. And on the average, companies that blog receive 434% more indexed pages. If, on an industry-wide scale, you have nearly 10 times more leads from long form blog posts than short ones, then content marketing is a priority if you want to grow your SaaS business long term.

In this guide, we'll discuss SaaS content marketing strategy. And by the end, you'll know what content strategy is, why you need one and when to apply it. Then you'll get a step-by-step process of creating a content strategy unique to your SaaS business.

Defining SaaS Content Strategy

If you don't understand content strategy, we'll explain what it is before we get to the why and when.

So what is content strategy?

Content strategy is simply all the content processes a business employs to get prospects to buy their product or service. There's

#Audience Research

#Business Model

#Content Ideation

#Media Platforms

#Content Creation

#Distribution &

#Evaluation

And as a SaaS business owner, SaaS content strategy is simply a content strategy that accounts for your SaaS business model.

SaaS companies like Canva, Buffer and HubSpot have executed robust content marketing strategies that have scaled their lead generation and subscription efforts.

Specifically, Grammarly has a blog that educates their readers on writing styles and technique. Their blog has over 100,000 subscribers and their content has over 5 million views.

These readers get freemium access to their editing tool. They number 30 million users. And a good number of these readers end up paying for their editing software.

As a SaaS business owner, you can aim for similar success, cheap and exponential business growth, with an effective SaaS content strategy.

Benefit Of SaaS Content Strategy

Focus stands out amongst content strategy benefits like exponential growth and cheap lead generation. Joe Pulizzi stressed the importance of content strategy and expanded on focus as a SaaS content strategy benefit when he said this…

"We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, overtime."

- Joe Pulizzi

A good SaaS content strategy saves time and energy that would otherwise be spent talking to the void. Strategy quickly gets you closer to what works. By studying your target market, you discover not just what to say, but where and when to say it.

Let's take HubSpot for instance here.

HubSpot's blog posts are comprehensive guides to unlock business growth via sales and marketing. Their blog content has a strong bias towards explaining theories and practices. But on their Instagram page, we observe something different. Content is more conversational and personable. Learning takes a back seat to experience and entertainment.

Their blog readers and Instagram followers are different. And even when these audiences overlap, we see different attitudes for different platforms. And in this case, the same lead is in a different mindset depending on which platform they consume HubSpot's content.

We can see that HubSpot's approach to content creation and distribution considers platform culture when talking about the same topics. These content strategy insights come from studying market behavior on search engines and different social media platforms.

So now they don't have to work mindlessly. They have knowledge and a plan on how to use relevant content to generate leads and sales.

This is the process of creating a content strategy and you can do the same for your SaaS business.

When To Use SaaS Content Strategy

From time to time, I find founders and aspiring entrepreneurs asking when to use content strategy in their business.

My answer?

Start as soon as you can. In fact, you should have started yesterday even if you don't have a product or market. Surprised? Let me explain.

Early Stage SaaS Companies

You see, a content strategy is valuable because of what it makes you do. You can't have a strategy to engage a market if you first don't know your core service or product, and who would need your offer.

Say you're a digital marketer helping e-commerce stores increase website traffic. And you hope to sell software services to e-commerce store owners in the future. You could use a content strategy where you document your process of helping e-commerce websites grow their traffic.

Now you're engaging your market while figuring out other problems they may have that would be worth a SaaS tool. Before UberSuggest, Neil Patel ran his digital marketing blog for many years. He offered educational content to digital marketers and online entrepreneurs on how to grow their businesses. Now his SaaS tool, UberSuggest, helps entrepreneurs with keywords for their content marketing efforts.

Established SaaS Companies

On the other hand, established SaaS businesses can improve the value of their business by having another option to generate leads and sales. Outbound processes like cold calling and emailing can be effective and sustainable. But adding inbound processes like content marketing to the mix increase lead gen options and strengthens outbound processes too.

Regardless of where you are in your SaaS journey, creating a good SaaS content strategy keeps you in touch with your product and market.

Now having understood what a SaaS content strategy is and can do, let's get into the weeds of creating one.

Defining Your Market

All effective SaaS content strategy starts out with a defined market. As a SaaS business owner, ask yourself these questions…

Who needs what you sell?

Why do they have this need?

What would they feel like when said need is satisfied?

What else do they do outside finding said satisfaction?

These questions give you an opportunity to understand your market. Say you sell business software to freelance writers and content creators. Freelance writers and content creators need high paying clients and commercial success with their audience respectively.

But is that all?

It isn't. Dig deeper.

For a freelance writer, higher paying clients mean

Reduced Anxiety

Meaningful Work &

Time Freedom

And for the content creator, a profitable product they own means

Income Stability

Creative Freedom &

Work Satisfaction

As an owner of your business software, you now know what your editing or invoice software actually means to your market. You know their needs and what they'll feel like when satisfied.

So it's time to find them.

SaaS Content Strategy Platforms

We've answered the above questions for your hypothetical software business except for what content creators and freelance writers do outside their core jobs.

Answering the last question brings up more questions…

Do they consume business content from online gurus?

Do they take courses from fellow writers and bloggers?

What about search and social groups where they interact with fellow content creators and freelancers?

Remember, we're trying to find out their hangout spots online. So wherever they spend their time online is a potential content strategy platform. Content strategy platforms are places that shape your tone and approach to creating engaging content that converts prospects.

You can speak with your customers to get an idea of how they spend their online hours when they're not working. Of course you can't go around asking awkward questions like

'Where do you spend your time online?'.

Instead, you can say something like

'What's your most inspiring piece of educational content in the last 2 months?'

'Who's making content that gets you excited?'

'What obstacles do you face that often hinder your productivity?' (By the way, whoever is offering courses or creating content to solve that problem is a potential content strategy platform.)

Get a list of these content strategy platforms and go to work studying your market. You'll find yourself in reddit channels, comment sections of Instagram accounts and YouTube channels. You'll pick up Twitter trends and read blog comments.

Before long, the picture of your market becomes clear. You'll be full of content and distribution ideas for your content marketing campaign. Your SEO keyword search would be much more robust instead of staring at keyword software charts with frustration.

Back to our hypothetical software business. Your market research would take you to content strategy platforms like Ali Abdaal, Dan Koe, Zulie Rane, Gary Vee and Roberto Blake. These creators serve the typical content creator and freelance writer. Observe how they talk and what they talk about in the comment sections of these influencer accounts.

Now you know exactly what your market wants and you know how to create content for them.

It's time to engage and convert.

Engaging And Converting Your Audience

Many SaaS companies get it right up to this point but skid off track at this crucial bend. They lose because they want to engage their prospects on the company's terms. Don't make that mistake.

Remember our earlier conversation about HubSpot's approach to their blog and Instagram accounts?

Good.

They observed that business owners on search engines such as Google, have search intent to learn about new information and products to solve business problems. So HubSpot's blog attracts them with big prominent blog titles and small author bylines.

Blog Titles

Picture of HubSpot's SERP

Blog Titles and Author Bylines

Picture of HubSpot's Blog Post

You get the sense that it's ideas first before people. On the other hand, business owners and professionals who want to unwind while being social on Instagram, dictate HubSpot's Instagram approach to content creation. Here, social interaction and entertainment are priority over ideas and education.

Personality Over Theory

Picture of HubSpot's Instagram account

It's not enough to create content, you have to do so native to each platform. This is where strategy bleeds into tactics. Let's talk team building.

Building A Content Team

Having understood what it takes to create a practical SaaS content strategy, it's time to roll up your sleeves and get to tactics. You could start solo but at some point, you'd need to build a team.

We'll examine 4 factors that determine the success of your team. They're

Vision

Roles

Collaboration &

Accountability

We'll begin with vision.

Vision

Your vision is volume and creativity. You have a SaaS content strategy and ideas to engage your prospects. But to get results, you need to create and distribute as much content as possible.

We're talking 20-30 social media posts daily with at least 3-10 social engagements per post. Write blog posts, record podcasts and YouTube videos on a daily basis. Repurpose your long form posts for social. You want to find what sticks.

This is hard work but that's the real secret to content marketing success.

Especially at the beginning, you have to find out what actually works. So volume and creativity is the vision when hiring a content marketing team. At such volume, in 3-5 years, you'll evaluate content activity and do more of what engages your market. And consistent sales roll in.

There are no shortcuts to this game. It's not a sprint or a marathon, it's both. The long hard road is the easiest and shortest one. Get to work. As entrepreneurs, we instinctively understand that outbound processes like cold calling are a numbers game but we don't apply it to content marketing.

There are so many intangible content marketing skills that can only be mastered via the fire hose approach. So when building your content marketing team, your overarching vision is that big is better.

Roles

You want big and better, so it's time to get you a content marketing team who can achieve your goals. I'd say that there are 3 major content marketing roles.

Director

Manager &

Creative

When you were creating your content marketing strategy for your hypothetical SaaS company, you played the director role. In addition to setting the vision for content strategy, a director of content analyses and adjusts content efforts to achieve customer and company goals.

The manager is in charge of content production and adjacent processes. They hire creatives, supervise them and build systems that guarantee the right flow of content creation and distribution.

Creatives create content assets, engage with professionals within your business and prospects via content strategy platforms. They also collaborate with both manager and director to improve their creative processes.

Collaboration

Team collaboration with each other and the larger organization decides success. On the director level, they have to find a balance between customer satisfaction and company goals.

When creating a content strategy, these 2 criteria guide the content strategy process. Many times, the director is the link between C-suite and the content marketing branch of the company.

The manager, in many ways, is the middleman. They make strategy, from the director, and tactics from creatives, align. Giving strategy legs, and tactics direction, leads to a successful conveyor belt of content assets and development of customer-company relationships.

Creatives who collaborate effectively with their managers, get to do meaningful and result-driven work.

Accountability

Accountability is probably the only way to see through projects. We'll look at 3 ways to hold both you and the team accountable for your roles.

I. Set Realistic Goals

At the beginning you want the team to start with small achievable goals. A social media content creator who hasn't done more than 5 posts a day shouldn't start their first day on the job creating 30 social media posts daily.

II. Set General Guidelines And Standards

Something as simple as adequate communication during work hours should be basic. Team chats and emails shouldn't be left unattended for 3 days without prior notification of a new development. Team members should attend meetings.

III. Assign Specific Tasks To Individual

A good example here would be creatives being in charge of content creation and distribution. They're not responsible for engagement results. That's the responsibility of the manager and director.

Conclusion

As we draw this guide to a close, it's important to note that content marketing strategy will always be worth its business results. And since ever-changing markets affect business results, you'll always have to evaluate your tactics and strategy.

At the beginning of your content marketing efforts, a strategy, content schedule and distribution map, should be the goal. It isn't about the number of views as it's about the number of content pieces you create. And that's why volume is important.

A year or 2 into this flurry of activity, all content strategy platforms would show noticeable patterns of engagement. Some content pieces would have more engagement than others. This is where evaluation comes in.

Ditch what doesn't work and do more of what does. Scaling what works at this point would grow views and traffic. Just as we discussed, content marketing strategy is the first in a series of steps to generate leads and sales for your business.

If you have further questions about SaaS content strategy or content marketing in general, leave a comment below and it'll be addressed.