#Licious Business Model

[dgojek]

Meat Delivery Service: A Licious Business and Revenue Model

Know about licious business model, how licious app work and generate revenue. Details information to how to get more business from it.

[deondeapp]

Licious has become the Holy Grail for food lovers seeking the highest quality meats and seafood. But how this online and on-demand services provider Licious quickly turned into a profitable venture? Let us get down and find out what makes the Licious Business and Revenue Model successful.

[whitelabelfox]

Know more information you need to know about the Licious success timeline. The licious business model focuses on offering quality fresh meat delivery services at customers' doorstep. Know about the licious business model, and how the licious app works and generates revenue.

[nkseo]

The Impact of Artificial Intelligence on Indian Startups

Artificial Intelligence (AI) is more than just a buzzword; it's a transformative force reshaping industries worldwide. In India, where the startup ecosystem is thriving, AI is driving innovation, enhancing operational efficiency, and unlocking new business models. Let’s explore how AI is making waves in Indian startups, the challenges they face, and the future potential of this technology.

AI: The Game Changer for Startups

In recent years, the Indian startup landscape has witnessed an explosion of AI-driven solutions across various sectors, including healthcare, finance, agriculture, and e-commerce. The rise of AI technologies is enabling startups to automate processes, make data-driven decisions, and provide personalized experiences to customers.

1. Enhancing Decision-Making with Data Insights

Startups thrive on data. With the advent of AI, the ability to analyze large volumes of data in real time has become a game-changer. AI algorithms can sift through vast datasets to identify trends, customer preferences, and market demands, empowering startups to make informed decisions swiftly.

For instance, companies like ZestMoney leverage AI to assess creditworthiness based on alternative data sources, enabling them to offer loans to customers who may not have a traditional credit history. This not only broadens their customer base but also minimizes risk by using predictive analytics to gauge repayment capabilities.

2. Personalizing Customer Experiences

In today’s competitive market, personalized customer experiences are essential. AI enables startups to analyze user behavior and tailor their offerings accordingly. Through machine learning algorithms, businesses can predict what products or services customers are likely to be interested in, leading to higher conversion rates.

Consider Nykaa, a beauty and wellness e-commerce platform. By employing AI-driven recommendation engines, Nykaa personalizes shopping experiences based on user preferences and browsing history. This level of personalization fosters customer loyalty and boosts sales, setting a standard for others in the industry.

3. Streamlining Operations and Reducing Costs

Operational efficiency is crucial for the survival of any startup. AI can automate repetitive tasks, freeing up valuable time and resources. From automating customer service queries using chatbots to optimizing supply chain logistics, AI solutions streamline operations and significantly cut costs.

Take Licious, an online meat delivery startup, as an example. By utilizing AI to predict demand and optimize inventory, Licious has managed to reduce waste and ensure that customers receive fresh products. This efficiency not only enhances customer satisfaction but also improves profitability.

4. Revolutionizing Healthcare Delivery

AI's impact on healthcare startups in India is particularly noteworthy. With the healthcare sector embracing technology, startups are leveraging AI to provide innovative solutions for diagnostics, treatment, and patient management.

Niramai, a health tech startup, uses AI-powered thermal imaging to detect early signs of breast cancer. By providing a non-invasive and accurate screening method, Niramai is revolutionizing cancer detection in India, making healthcare more accessible and affordable.

5. Transforming Agriculture with Precision Farming

In a country where agriculture forms the backbone of the economy, AI is helping farmers increase productivity and sustainability. Startups like AgroStar are using AI to provide farmers with personalized advice on crop management, pest control, and weather forecasting.

By analyzing data from multiple sources, AgroStar helps farmers make informed decisions, ultimately leading to better yields and reduced costs. This application of AI not only empowers farmers but also contributes to food security in India.

6. Fostering Innovation in Financial Services

The fintech revolution in India is largely fueled by AI. Startups in this sector are using AI to streamline processes, enhance security, and offer personalized financial products.

For example, Razorpay, a payment gateway startup, employs AI to detect fraudulent transactions in real time, ensuring secure payments for businesses. This not only builds trust among users but also sets a precedent for security in the fintech space.

Challenges on the AI Journey

While the benefits of AI are immense, Indian startups face several challenges in adopting this technology. One major hurdle is the lack of skilled talent. AI requires expertise in data science, machine learning, and software development, and there is a significant skill gap in the market.

Furthermore, data privacy concerns are rising as more startups collect and analyze user data. Compliance with regulations like the General Data Protection Regulation (GDPR) and India's proposed Personal Data Protection Bill is crucial for maintaining consumer trust.

The Road Ahead: Embracing AI in the Startup Ecosystem

The future of AI in Indian startups looks promising. As more businesses recognize the potential of AI, investment in AI-driven solutions will likely surge. According to a report by NASSCOM, the AI market in India is expected to reach $7.8 billion by 2025, with startups playing a pivotal role in this growth.

To harness the full potential of AI, startups must focus on continuous learning and development. Collaborations with educational institutions, participation in AI research, and leveraging global expertise can help bridge the skill gap.

Conclusion: A Bright Future Ahead

Artificial Intelligence is undeniably a catalyst for growth in the Indian startup ecosystem. From enhancing decision-making and personalizing customer experiences to streamlining operations and revolutionizing sectors like healthcare and agriculture, the impact of AI is profound.

As startups navigate the challenges of AI adoption, the emphasis should be on ethical practices, skill development, and innovative thinking. With the right approach, Indian startups can not only thrive in the AI landscape but also contribute significantly to the global technological revolution.

For more insights into the dynamic world of Indian startups and the influence of technology, visit Your India. The journey of innovation is just beginning, and the possibilities are endless.

[list-my-startup]

Licious Success Story: How it is Emerging as a One-Stop Platform for Fresh Meat & SeaFood

[bologoday]

Rozana – Rural Commerce Start-Up Receives an Investment of USD 22.5 Mn from Bertelsmann India Investments (BII), Fireside Ventures and others

The funding will be utilized to fuel Rozana expansion into new districts, upgrade its technology platform, and increase hiring in technology, product, and operations teams.

Over 90% of the consumers are first time e-commerce users.

Overwhelming majority of Peer Partners are women.

06 March 2024, India: Rozana, a rural commerce startup announced its latest funding round of USD 22.5 Mn. The round was led by Bertelsmann India Investments (BII) with participation from Fireside Ventures and existing investors. Rozana’s mission is to leverage tech and data science to cater to unique local demands of 1 billion Indians outside the scope of online commerce.

Founded in 2021 by Ankur Dahiya, Adwait Vikram Singh, Mukesh Christopher and Prithvi Pal Singh. Rozana operates an e-commerce platform and logistics network focused exclusively on serving the needs of rural communities in India. The company presently serves more than 12000 villages across 13 districts in Uttar Pradesh and Haryana.

The new capital will be used to expand Rozana’s warehousing and logistics reach into new districts, enhance its technology platform, and boost hiring across technology, product and operations teams.

“Rural India represents a massive and underserved e-commerce opportunity consisting of nearly a billion people,” said Ankur Dahiya, CEO and Co-founder of Rozana. “With this funding, we will continue building out our logistics and supply chain infrastructure to reach new districts and empower rural communities with access to essential products.”

“The opportunity in rural India is greatly underappreciated and this team is the ideal one to unlock it. The offering created by Ankur, Adwait and Mukesh is outstanding and it is hard to find a company with such consumer love.” expressed Rohit Sood, Partner at Bertelsmann India Investments. “The possibility to create meaningful impact in millions of lives excites us and we are thrilled to partner with Rozana on this journey.”

Rozana has built a hyperlocal e-commerce model utilizing village-based “peer partners” to make last-mile deliveries. This allows Rozana to offer rural customers convenience through delivery to their doorstep while keeping costs low. The company currently has a network of over 18000 peer partners, who are able to earn additional income through Rozana.

“We know that rural India offers a great opportunity to build the next generation of assisted commerce businesses. Rozana’s focus on providing a wide range of products across categories in rural markets and the unique background of their founders make them well-poised to build a very successful business. The Rozana model of appointing peer partners from within the village communities, especially women, is equally commendable. We are excited to join them in this journey,” said Kanwal Singh, Founder and Managing Partner, Fireside Ventures.

The round also saw significant participation from Vivek Gupta, Co-Founder, Licious, who now serves on the board of the company. “I first met the founders at an investor event, the founders told me about India’s rural landscape and the opportunity along with the challenges. Their understanding of rural India after spending years working in supply chain with rural focus intrigued me about Rozana. I traveled to remote villages and was very impressed to see the aspirations and key pain points of the consumer. Rozana is building an impressive model for that part of India, which has been largely outside the scope of the tech revolution”, expressed Vivek.

“At 3one4 Capital, we are excited about the commerce potential waiting to be unlocked beyond tier-1 in India. With Rozana’s deep network and consumer insight in this segment, they’re poised to revolutionize and capitalize on this untapped market. We are thrilled to partner with the Rozana team as they lead the charge in transforming a peer-led distribution network, unlocking new avenues for commerce in India,” said Nitya Agarwal, VP, Investments, 3one4 Capital.

Rozana, has presence and operates across 13 districts spanning Uttar Pradesh and Haryana, facilitated by an extensive network of approximately 18000 peer partners, commonly referred to as last-mile partners. These peer partners predominantly consist of village residents, with over 90% of them being women. Their primary responsibility involves consolidating orders and making deliveries within their local communities, typically comprising 30 to 40 households.

Rozana will be working very closely with Binny Bansal’s xto10x to work on creating India’s fastest-growing rural commerce company. xto10x is working on a long-term partnership with Rozana on warehouse design, last-mile delivery, technology, category launch, etc.

For more such News Kindly Check blogoday.com

[diinfotechin]

Why Should Product Businesses Move to Q-Commerce?

E-Commerce and online business models are the new normal. As an IT company in Delhi, we have experienced an upsurge in online retailers adopting powerful AI and Machine Learning to boost customer engagement and retention and fulfill the demands of the current eCommerce market, i.e., quick and accurate order delivery. Enters Quick Commerce or Q-Commerce – the all-new eCommerce business model that enables online businesses to deliver products and services in less than an hour. The predicted market revenue for Q-Commerce is estimated at $75 billion in 2025.

Swiggy Instamart, BigBasket Lite, UrbanClap, and global brands like Gorillas, Frazo, Buyk, and BlinkIt are now intelligent Q-Commerce retailers.

What’s the Delivery Model of Q-Commerce?

Q-Commerce retailers aim to deliver goods and services from 15 to 60 minutes. The retailers have tie-ups with Micro Q-Commerce stores, groceries, or small warehouses nearby the delivery locations. The capacity of these stores depends upon the frequency and quantity of orders placed in a particular area.

The Q-Commerce Delivery Model is split into two categories:

Q-Commerce Mobile Applications

Q-Commerce Online Platforms

Q-Commerce Apps

Here the retailers have their own mobile applications, delivery employees, micro warehouse or fulfillment centers, and two-wheeler fleet to deliver goods and services to customers within time. Examples: Licious, Gorillas, Swiggy Instamart, etc.

Q-Commerce Online Platforms

Brands collaborate with online platforms to sell their products and services to customers. The online platforms promote the brand and acquire customers, guaranteeing a safe and quality delivery of products and services. The products are delivered in four-wheelers across the location. Example: Big Basket sells household essentials from different brands with a same-day delivery option.

While the goals of both the Q-Commerce models remain the same, their usability will vary based on the purpose and investment capacity of a brand.

Q-Commerce models are the best fit for densely populated urban areas where residents are tech-savvy and heavily rely on online shopping to fulfill everyday needs.

DI Infotech IT Software Development Company in Delhi is equipped with state-of-the-art IT infrastructure and engineers to build and execute result-oriented Q-Commerce mobile applications and online platforms for various businesses.

Benefits of the Q-Commerce Model

Q-Commerce IT Software Companies in Delhi offer several benefits to online companies for customer retention and business development. Investing in a Q-Commerce Mobile-Web Model gives you the following advantages:

–       Improve delivery time

–       Maximize time operability

–       Satisfy more customers

–       Launch new products faster

–       Provide emergency delivery

–       An opportunity to partner with stores and expand market reach

Q-Commerce for the eCommerce Companies

Customers today need speed, availability, and efficiency. This makes the Q-Commerce IT company in Delhi the future of commerce in India as it caters to all three categories. However, there are quite a few pain points to be addressed. With too many options, consumers are seeking extra efforts from Q-Commerce companies. Besides a responsive mobile application with great UI and UX, the following growth points are essential to be considered:

Supply Chain Automation

For quick and efficient delivery, Q-Commerce companies should embrace automation across all aspects of supply-chain management, including order placing and tracking, inventory management, packaging configuration, and communication.

Excellent Inventory Management

Product stock should be optimized in all fulfillment stores and micro-stores to avoid late or canceled delivery. You can integrate an inventory management system to your Q-Commerce Online Platform to keep demands in control, predict demands and market risks, and keep an eye on the supply chain.

Route, Load, and Driver Optimization

Using a transportation management system will help you plan your driver’s route, driver’s schedule, and carrier load precisely. Installing a scheduling system will enable you to quickly alter routes and delivery timetables, saving TAT and fuel charges.

Start your Q-Commerce Business with DI Infotech – One of the Top IT company in Delhi

Building a Q-Commerce platform or application can be challenging regarding order management, inventory management, customer acquisition, communication, and cost acquisition. However, these challenges can be overcome with automation and an agile software development model. DI Infotech is one of the few IT software development companies in Delhi with the capability and experience to manage to develop such a complex application effortlessly.

We have over 15 years of experience building eCommerce applications for customers worldwide. We are also the foremost IT company in Delhi to venture into the Q-Commerce development model. Contact us for a free ecommerce development consultation.

[smithjoe]

Licious offer the best meat ordering and delivery services. Know about Licious Business Model, and how the Licious delivery app work and makes revenue. We offer Licious Clone for your business.

[raquelinseoul]

Site-seeing, Poopooland & visiting cafés

So, almost three days have passed, time for an update! Yesterday (17th), was a rest day. The topside of right foot had a swollen spot. Probably overworked a muscle or something. It hurt quite a bit after a long day of walking and exploring on the 16th, so let’s start by telling what I was up to on that day. The Trick Eye Museum in Seoul is a museum that allows you to take fun and creative pictures, with the usage of an app, or by just providing fun scenes and with the right angle, you can snap a fun picture as well. I wasn’t sure what to expect, but when I found it on the internet, it seemed like a fun and unique experience (and not expensive) so why not? 

It was quite busy. A lot of families, parents who want take cute pictures of their children, who don’t wanna co-operate or are not posing cute enough. So for some photo scenes, I didn’t bother waiting for them. Luckily, my boyfriend is a good model who knows how to work the camera. Or he doesn’t care that much. Me on the other hand, is not that confident by her looks, so she doesn’t pose that much for the camera, or is more picky aboout it. Anyways, here are some fun shots~

Apparently, our ticket also included a visit to the Ice Museum. The idea was the same as the Trick Eye Museum, but less eye tricking and more ice. I thought that I would like the cold, freezing feeling instead of the sticky, sweatyness, but this was a little too much. It looked cute and fun tho, so I’m happy I still went in there, even if it was only for like 15 minutes

Afterwards, we kinda strolled down the cute and fun streets of the area. I came across some make-up brand stores that I’m currently using, so I stacked up on some make-up products. What kinda bothers me here is that you get instantly tailed by a shop employee once you enter the store. I’m assuming that’s just something they do here, but I feel super pressured and watched, and it makes me very uneasy. Sometimes, I just like to look around in a store without wanting to buy anything. Guess I kinda now have to ‘consider’ if it’s worth getting into a store, because there will be someone watching my every move.

We made our way to the Thanks Nature Café. This is an animal café, which are very popular in Asia but also making their way in Europe, but this is an animal café with sheeps!! In the middle of a big city! At first, I was kinda concerned if they animals would be able to live a proper life, with these circumstances here, but after checking for reviews and other information, I figured the sheeps are taken good care of, and I wanted to see them. It was a little bit difficult to find the café. I was looking for a big sign that had something with sheeps on, but we kinda missed it the first time. But we made it eventually and omg, the sheeps were so cute, the café was cute and the drinks were very good!

We just hung out here for a little while. I had a yoghurt shake that was quite sweeter than I expected, so it took me a little while to finish it. In the meantime, we were looking at our route to a sort-of game museum. We were kinda unsure if it was really a museum or if it was really there, but we figured that we might as well take a look. It wasn’t that far from our current location. It turned out, it wasn’t quite an official museum, but more of an antique collection/shop of figurines and toys and anything that relates to that. But if you just wanted to look at old stuff, you could consider it a museum. 

Continuing the nerd stuff, we wanted to try the famous Korean PC Bangs. PC Bangs are basically internet cafés, but upgraded to the max to be an internet café for the gamers. Gaming is super populair in Korea, so in almost every district, you’ll find several PC Bangs. Besides gaming on the best PC’s that are currently available, you’re also able to order food and drinks while you’re gaming. One PC Bang makes the food self, the others order it for you at a shop nearby, and make sure it is delivered to your desk. We just decided to game for 1,5 hour, which costed €1,50. Seriously, compared to the Euro, everything is so cheap here. I played some Overwatch. I needed to do some translating with live Google Translate to connect to right sever and everything, but eventually, I made it in.

Afterwards, we ended up at another Kakao Friends Store. This one was 3 stories high and had it’s own café at the top. Ofcourse, we couldn’t just ignore all the cute things in here, so once again, it was café time.

& then, my foot really died. We picked up some Mcdonalds on our way home and went to bed. As I mentioned before, yesterday was resting day, so we just watched some Netflix and did some relaxing in our AC covered bedroom.

Today was the day we would visit Poopoo Land. Poopoo Land kinda has the same concept as the Trick Eye Museum. Giving you fun little settings for you to take pictures in, all in the theme of cute poop. Poopoo Land also had a little more themepark-ish features. There was a sort quiz you could do while you were discovering Poopoo Land. Went down the digestive system, aka you role playing as poop. It was fun to do. We eventually had 2 questions wrong out of 20 I believe, so our price was two cute little buttons. That I’ll be sure to add on my backpack

Making our way to the district centre afterwards, we came across this little mall. It was covered with art of several artists, all in the theme of cats! Me as a cat and art lover, loved seeing all this different art styles and cute drawings of cats. Some of the artist that were shown here had their own little shop! Needless to say, I had to make a small stop there, to get a closer look at everything.

Our poop related journey had to come to an end at the Poo Café. Because why wouldn’t you drink your coffee out of a toilet and eat your ice cream and waffles out one of those old Asian style squad toilets?

After our poo-licious lunch, we headed to the Jogyesa Temple. This is one of the most well-known Buddhist temples and my boyfriend being a Buddhist, we had to make a visit here. It was absolutely beautiful. In the middle of street, between the high, grey buildings, was this temple. In a way, it looked at of place, but once you entered the ground of the temple, it felt like nothing else was there. 

Our last highlight of the day was the cat café we stumbled upon. We went in, had some drinks, ofcourse, and I made sure that every cat was there got enougb attention from me, and took atleast 10 pictures per cat. The face was very clean and there was enough place for cats to do their own thing, mostly sleeping. Precious little babies

That’s it for now~! Sorry for the lack of interesting text, but I hope you guys enjoy the pictures~ Byeeeeeeeeeeee

[deondeapp]

SaaS-Based Meat Delivery App Solutions

Take your traditional meat delivery business online in minutes. Our SAAS-based solutions help single meat delivery stores and supermarkets deliver enhanced services.

With our SaaS-Based Meat Delivery Solutions, you can connect your restaurant to the delivery model in no time, as our business solutions are already designed and ready for use. You must subscribe for monthly rentals to get the application model ready for your business with the customization you require.

Launch a Licious app clone for your SaaS-Based Meat Delivery App Solutions and provide customers a faster way to order fresh meat any time. Established in 2015, Licious is a popular online meat delivery app designed to deliver the freshest meat at customers’ doorstep. With this on-demand app solution, businesses of every kind can benefit and enhance efficiency in the marketplace.

[odn-digital]

Top 5 Digital Agencies augmenting consumer experience and brand loyalty through their services

Gone are the days when marketing focused only on the product benefits presented through the ad jingles. Now in the rapidly advancing digital age, marketing is done through storytelling that is being aggressively leveraged by the brands to convey their messaging to the consumers in a much more impactful manner. And not to forget, this digital storytelling has taken over all forms of marketing as designing content with an emotional connect works better to capture consumer attention.

These days, it is quite often that we see or hear consumers advocating their favorite products with an open heart on the Internet. And while a lot goes into promoting the brands in the manner that consumer’s fall in love with them, the role digital content plays in building brand loyalties is quite significant. Brand loyalty is largely dependent on how brands treat their customers and the experience they offer, digital services and strategies too play a significant role in augmenting consumer experience and in turn increasing brand loyalty.

Here are 5 top digital agencies that are amplifying the user experience and instilling brand loyalty through their avant-garde offerings:

ODN – In late 2015, ODN Digital was born with an aim to impart digital transformation to brands with a rich experience in online marketing, e-commerce and retail. ODN Digital provides solutions that range from photo-shoots to listing to marketing graphics to managing social media – everything that can be seen on opening an e-commerce website or social handles. The ‘all-in-one’ content creation expertise provided by the company is currently used by hundreds of marketplaces and brands around the world to build millions of pro-quality articles content.

Since inception, ODN Digital has been helping companies build tech tools to disseminate product information accurately and effectively across their offices in various countries and marketplaces thereof. Additionally ODN Digital helps its customers by focusing on speed, a pro-active customer-centric approach, and removing all the technical hassles involved in content delivery.

Shutter Cast – Shutter Cast started around 4 years ago as a side project, when Amol was unable to find any reliable website developers for his work. Since then, the team has been working tirelessly to bring the latest technology to startups and offering a gamut of services for their operations. Shutter Cast started with website development but has now expanded into a one-stop solution for all startups in the industry. They want to be recognized as the best and most transparent digital marketing agency in the industry. The startup boasts a prestigious clientele in the markets which are the oldest ones and have helped SC scale since its inception- Nish Hair, Gifting Best Wishes, Fkitchens, Infini AI etc.

B2B Sales Arrow – B2B Sales Arrow is built on ten fundamental core values that act as an internal compass and influence decision-making at every level. This organization, since its inception in 2012, has worked with multi-billion-dollar clients in US, Europe, and APAC, delivering B2B projects focusing on Virtual Events, Media Production, Demand Generation, and bespoke Market Research. Its founder and CEO, Paras Lohani deeply believes and makes every sincere effort in creating a vibrant culture blossoming with professionals who believe in the core values.

During the pandemic, powered by the robust culture of growth & knowledge, the organization has experimented with new offerings and successfully pivoted towards the business model that worked out.  As a result, B2B Sales Arrow has grown by 40 % and in the process created high quality employment for talented professionals even during the time of global economic crisis.

ET Medialabs – It is a leading Digital Marketing & Analytics Company in India specializing in delivering business growth using Digital Marketing, Data & AI. It is both a Google premier partner & FB Marketing partner. The leadership at ET Medialabs consists of seasoned professionals from the IITs and IIMs with 10 plus years of experience. They have a unique set of skills knit together by a client-focused approach and sharpened by years of experience in the industry. Over the years, ET Medialabs has worked with popular internet brands, including CRED, Grofers, Licious, The Urban Company, Forest Essentials, Good Earth, and Lenskart, helping them ensure a wider reach through digital advertising.

ADLOID – ADLOID is a pioneer in 3D visualization and Augmented Reality technology.  Using its proprietary 2D to 3D offerings, it is enabling large enterprises to create virtual shopping experiences for their customers. ADLOIDs plug and play products are transforming the customer experience for Automotive, Home Decor and Lifestyle/Fashion segments across the world.

At Adloid, a mechanism has been created to meet the needs of enterprise customers in terms of scale and technology requirements. With world-class products on offer and leading in terms of the features supported, the company believes that its rate of customer-retention is considerably high as the team constantly innovates. Innovation enables the company to meet the needs of enterprise customers across multiple sectors without compromising on any features of the AR experience. There are also mechanisms built to make AR mainstream for the customers.

[vsplusonline]

Thriving during the lockdown: Game plan of small Indian brands

New Post has been published on https://apzweb.com/thriving-during-the-lockdown-game-plan-of-small-indian-brands/

Thriving during the lockdown: Game plan of small Indian brands

By Harsh Vardhan

When the going gets tough, the tough gets going — it’s probably the most overused phrase among millennials, but never has it carried the weight that it does in the current situation the world is caught up in. Almost a global lockdown and a constant threat to life has pushed everyone inside four walls of their homes and made people rethink their movements and actions. Brands aren’t unscathed either. Some of the top business organisations and retail chains have crumpled under pressure, leaving many wondering if these corporate giants even had any plan of action for such an emergency. Surprisingly, some of the local and rather new-age companies have risen up to the occasion and managed to deliver well.

“Local brands have a more local supply chain – that makes it easier for them to manage disruptions in times like these. I believe it is not a matter of less or more trusted choice, but the fact that there was no choice in some cases. Hence, availability trumped everything else,” Abheek Singhi, senior partner and managing director at The Boston Consulting Group tells Brand Equity.

In India, the sudden enforcement of nationwide lockdown on March 25, left many big brands with stocks stuck in the pipeline.

Gaurav Baheti, founder and CEO of supply chain management company Procol, says, “Considering the fact that more than 95% buyers purchase essential goods through their network of sellers and brokers, there is a need to discover new reliable vendors who could help with required fulfilment. Availability is the key right now. Smaller brands have been able to capture that aspect well.”

Retailers say smaller and regional consumer goods products have been outpacing larger market leader brands in sales in nearly a dozen key categories as consumers pick availability on shelves over loyalty. Be it the city-based snacks companies or some better known ones such as Garden (owned by CavinKare) and Baggrys, munchies and ready to cook items have been flying off the shelves fast. With most meat shops shut and consumers becoming increasingly hygiene conscious, demand for packaged and frozen meat from companies such as Mumbai-based Zorabian Chicken has also seen a significant surge in demand. Easier availability of local players at the next door kirana stores has played a big role in this demand and experts feel this could lead to a larger shift in consumption patterns as people could get used to a comparatively lower priced brand.

According to Nielsen, share of the top three brands in the hand sanitiser segment dropped from 85% in January and February to 39% in March after 152 new players entered the segment. In packaged rice in modern trade, top three brands cumulatively lost their share from 72% in February to 64% in March.

“What worked for us is that we own our entire supply chain and have a robust distribution network. One of the key decisions we made during the lockdown was to scale down the operations and provide only the essential products, like idli dosa batter, chapati, parotta, paneer etc in all markets,” says PC Musthafa, co-founder and CEO, iD Fresh Food.

Brand positioning and social image, too, has been a focus area for most of these companies at this point as it could go a long way in creating a positive impression on the consumer’s mind.

Rohan Mirchandani, co-founder and CEO of yogurt brand Epigamia says, “We realised that despite the restriction imposed on the movement of people and goods, we had to resume our supply lines to ensure the availability of food in the retail stores. We re-engineered our operation and resources and worked closely with state authorities to gain the requisite permission to run our supply infrastructure to service the stores. Realising that many of our consumers are still unable to find us in-store, we set up a direct to consumer platform for them to order from us directly.”

Licious

Even meat delivery platform Licious has been rather active when most e-commerce chains have been facing delivery challenges. “Given that we own, control and manage the entire supply chain, Licious has been in a position to respond swiftly to the changing ground realities in the wake of the pandemic. We have been airlifting some part of the raw material, especially for cities where local sourcing is difficult at the moment. Across Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune and Chennai, we have witnessed a 200 per cent surge in demand during the lockdown period,” Licious co-founder, Vivek Gupta, tells BE.

Startups such as food brand Soulfull, owned by Kottaram Agro Foods, have brought tech into use to work around the situation well. Says Prashant Parameswaran, MD & CEO, Kottaram Agro Foods, “As a startup, we do not have regional HR teams for every city/state and our leaders from the sales team moved into being the CEO’s for the region and took on the spot decisions. Our sales team not only collected orders via phone or with our app but also ensured delivery by taking their vehicles or distributor vehicles. We had set ourselves into a war-zone mentality. Some of our regions delivered sales which were as much or if not more than the pre-Covid times. We even enabled a store locator on our website for our customers to know which stores are open in their area and what products of the brand they had in stock.”

Snacks company True Elements’ co-founder Puru Gupta, who anticipated the crisis says, “Thanks to our China learnings and connections, we anticipated this situation to some extent in the middle of January itself (though not this level of scale.) We worked out a detailed business continuity plan. From the first week of March, we moved our migratory population to live inside the factory with their food and entertainment taken care of. As a result, we had zero production loss in our plant – the only loss was due to a broken logistics system which we managed in Pune and Mumbai through our vehicles.”

But the question to be asked is whether consumers would continue opting for these newer brands in the long run or is this surge in demand just a manifestation of the panic in the air?

“In the first two weeks of lockdown, anything that was available, sold. Many smaller and new brands gained sales in that period. But I would wonder, if consumers were making a choice for a brand at all. People panic bought categories – atta, soybean oil, biscuits, noodles, ghee, hand wash and not brands. Some new brands ended up going to new consumer homes. Very good for them,” says Damodar Mall, CEO – Grocery, Reliance Retail.

Nielsen has slashed its 2020 growth outlook for India’s fast-moving consumer goods sector to 5-6% from its earlier projection of 9-10%, but big brands, with their financial strength and larger distribution chain, can bounce back aggressively once supply chain disruptions ease. This, in turn, might again hurt the smaller brands.

“I would not see this (fall in demand during lockdown) really as an issue with big brands. They finally have the capability to reorient the supply chain quickly,” says Pinakiranjan Mishra, partner & sector leader, Consumer Products & Retail, EY India.

In the long run, numbers will still be in favour of corporate behemoths, but younger brands are well aware of how this situation can serve as an opportunity for them to make a lasting impression.

Srini Vudayagiri, CEO, Unibic Cookies, says “We have been utilising this time to get back to the drawing board and come up with a sound post-lockdown plan. Our strategy is to tap into this opportunity to reinforce our brand messaging and help connect with new customers. Furthermore, the plan is to continue to stay connected, especially in these times of physical distancing. Another focus area is staying connected with over two lakh trade partners and business associates, as we help each other weather the storm.”

“Given that there are no fixed formulas to surviving a pandemic or doing business in a lockdown situation, we have to be quick on our feet … The biggest lesson has been to be adaptable to the fast-changing ground realities,” he concludes.

Founders Speak “There is no template to follow. We wanted to spread the message of love and hope. That’s the reason we launched an early Mother’s Day Campaign – for what can be more comforting than a mother’s love? The most important lesson we have learnt is not to take anything for granted… If you had told me two months ago that the company can be run remotely, I wouldn’t have believed it. But we are doing it now! We have decentralised the decision-making process to help cope with the changing dynamics of each region. Flexibility has been the key.” PC Musthafa, CEO & co-founder, iD Fresh Food.

“We need to be super nimble, yet wedded to long term objectives. Our business models were re-engineered to meet the times and we did the same, be it the way we now supply to stores or the new D2C model. All of this was done with a clear thought on how it met our big picture of the long-term goals.”- Rohan Mirchandani, CEO & co-founder, Epigamia.

“As a young company, we pride ourselves in our agility and that’s what allowed us to make a few quick amends in our delivery model to suit the situation. Other than moving to the slotted delivery models and forging quick partnerships, we also initiated consolidated delivery to large apartment complexes. This reduced the pressure on the delivery system while allowing us to serve a much larger number of consumers. Our decision to hire hotels to house all employees working in the processing plants during the lockdown, adhering to stringent safety measures, has strengthened our sense of team spirit. In fact, most of our new recruits have come through references from our current employees.” – Vivek Gupta, co-founder, Licious.

Expert Take “Post the panic buying stage, things are different in our stores. Let’s talk about instant noodles as an example. As a supermarketwala, I love all the brands of noodles I sell, including our private brand SnacTac. However, as a student of consumer behaviour, I have to say, in these otherwise disturbed times, a bowl of Maggi feels safer, warmer, cosier than a bowl of SnacTac or any other brand! When many things are uncertain and tad scary, people like to reduce variables around them and seek comfort in the known and trusted. I wonder if I would go for a newbie gluten free idli mix with unfamiliar credentials, or a trusted rava idli mix from MTR.” – Damodar Mall, CEO Grocery, Reliance Retail.

“The thing that has mattered the most in these times is the 4th P of marketing – that is ‘place’. Our research has indicated that availability at the retail point has been the most important element of marketing. In light of that, all FMCG companies have pulled all stops to ensure last mile availability. Consumers are concerned and cautious about the future – due to both the virus and the economy. Our research clearly shows that they expect to spend less across most categories. Consumer choice at these times is driven by a set of interrelated factors – trust and security is more important than ever; the sense of minimalism and desire for small pleasures will co-exist.” – Abheek Singhi, senior partner and managing director, The Boston Consulting Group.

“I would say the winner would be the brands that can understand the shifts in consumer behaviour quickly and reorient their product range and channel to meet their demands. While smaller players are nimble in this, the big companies have an advantage now of not working full steam and hence a lot of management bandwidth available to address these issues. In fact the larger players who are cash rich have a great advantage in using their scale and might to change much faster this time.” – Pinakiranjan Mishra, partner & sector leader, Consumer Products & Retail, EY India.

ROAD AHEAD

5-6% – Nielsen’s growth outlook for FMCG sector for 2020

9-10% – Projection before Covid-19 pandemic happened

The sector saw early signs of recovery in Jan and Feb

March 25 – Nationwide lockdown came into effect

May 18 – Date till which lockdown is to last as per current directions

Possible government stimulus, cheap crude oil and low inflation may help post Covid-19 business

Lockdown leading to a drop-in consumption and shift in preferences

People are moving away from discretionary spend and focusing on financial security: Nielsen report

A McKinsey study shows about 65% of the consumers have tried new or alternate brands, of which nearly 10% intend to not switch back

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Arplis - News: Contemporary Fireproof Lock Box

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[diinfotechin]

Why Should Product Businesses Move to Q-Commerce?

E-Commerce and online business models are the new normal. As an

IT company in Delhi

, we have experienced an upsurge in online retailers adopting powerful AI and Machine Learning to boost customer engagement and retention and fulfill the demands of the current eCommerce market, i.e., quick and accurate order delivery. Enters Quick Commerce or Q-Commerce – the all-new eCommerce business model that enables online businesses to deliver products and services in less than an hour. The predicted market revenue for Q-Commerce is estimated at $75 billion in 2025.

Swiggy Instamart, BigBasket Lite, UrbanClap, and global brands like Gorillas, Frazo, Buyk, and BlinkIt are now intelligent Q-Commerce retailers.

What’s the Delivery Model of Q-Commerce?

Q-Commerce retailers aim to deliver goods and services from 15 to 60 minutes. The retailers have tie-ups with Micro Q-Commerce stores, groceries, or small warehouses nearby the delivery locations. The capacity of these stores depends upon the frequency and quantity of orders placed in a particular area.

The Q-Commerce Delivery Model is split into two categories:

Q-Commerce Mobile Applications

Q-Commerce Online Platforms

Q-Commerce Apps

Here the retailers have their own mobile applications, delivery employees, micro warehouse or fulfillment centers, and two-wheeler fleet to deliver goods and services to customers within time. Examples: Licious, Gorillas, Swiggy Instamart, etc.

Q-Commerce Online Platforms

Brands collaborate with online platforms to sell their products and services to customers. The online platforms promote the brand and acquire customers, guaranteeing a safe and quality delivery of products and services. The products are delivered in four-wheelers across the location. Example: Big Basket sells household essentials from different brands with a same-day delivery option.

While the goals of both the Q-Commerce models remain the same, their usability will vary based on the purpose and investment capacity of a brand.

Q-Commerce models are the best fit for densely populated urban areas where residents are tech-savvy and heavily rely on online shopping to fulfill everyday needs.

DI Infotech IT Software Development Company in Delhi is equipped with state-of-the-art IT infrastructure and engineers to build and execute result-oriented Q-Commerce mobile applications and online platforms for various businesses.

Benefits of the Q-Commerce Model

Q-Commerce IT Software Companies in Delhi offer several benefits to online companies for customer retention and business development. Investing in a Q-Commerce Mobile-Web Model gives you the following advantages:

–       Improve delivery time

–       Maximize time operability

–       Satisfy more customers

–       Launch new products faster

–       Provide emergency delivery

–       An opportunity to partner with stores and expand market reach

Q-Commerce for the eCommerce Companies

Customers today need speed, availability, and efficiency. This makes the Q-Commerce

IT company in Delhi

the future of commerce in India as it caters to all three categories. However, there are quite a few pain points to be addressed. With too many options, consumers are seeking extra efforts from Q-Commerce companies. Besides a responsive mobile application with great UI and UX, the following growth points are essential to be considered:

Supply Chain Automation

For quick and efficient delivery, Q-Commerce companies should embrace automation across all aspects of supply-chain management, including order placing and tracking, inventory management, packaging configuration, and communication.

Excellent Inventory Management

Product stock should be optimized in all fulfillment stores and micro-stores to avoid late or canceled delivery. You can integrate an inventory management system to your Q-Commerce Online Platform to keep demands in control, predict demands and market risks, and keep an eye on the supply chain.

Route, Load, and Driver Optimization

Using a transportation management system will help you plan your driver’s route, driver’s schedule, and carrier load precisely. Installing a scheduling system will enable you to quickly alter routes and delivery timetables, saving TAT and fuel charges.

Start your Q-Commerce Business with DI Infotech – One of the Top IT company in Delhi

Building a Q-Commerce platform or application can be challenging regarding order management, inventory management, customer acquisition, communication, and cost acquisition. However, these challenges can be overcome with automation and an agile software development model. DI Infotech is one of the few IT software development companies in Delhi with the capability and experience to manage to develop such a complex application effortlessly.

We have over 15 years of experience building eCommerce applications for customers worldwide. We are also the foremost

IT company in Delhi

to venture into the Q-Commerce development model. Contact us for a free ecommerce development consultation.

[un-enfant-immature]

India’s FreshToHome raises $11 million to expand its fish, meat, and vegetable e-commerce platform

Shan Kadavil, who spent early days of his career managing tech support firm Support and then heading India operations of gaming firm Zynga, says he had a calling of sorts when his son was born. Kadavil realized that much of the meat that sells in India is not exactly healthy. The perishables are loaded with chemicals to superficially extend their life by six months, if not more. He wanted to do something better.

Fast forward four years, Kadavil said today that FreshToHome, his new e-commerce startup that delivers “100 percent” pure and fresh fish, chicken, and other kinds of meat, has raised $11 million in Series A funding. The startup has raised $13 million to date.

The round was led by CE Ventures, with participation from Das Capital, Kortschak Investments, TTCER Partners, Al-Nasser Holdings, M&S Partners and other Asia and Valley based Investors. Some of the backers of FreshToHome include Rajan Anandan, the former head of Google Southeast Asia, David Krane, CEO of GV, and Mark Pincus, chairman of Zynga.

FreshToHome has already courted 400,000 customers across four cities — Bengaluru, NCR (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad & Greater Noida), Chennai and Kerala (Kochi, Trivandrum, Calicut & Trichur) — in India. On the backend, the startup does business with 4,500 fishermen across 125 coasts.

In an interview with TechCrunch, Kadavil said the startup is trying to “Uber-ize farmers and fishmen in India. We are giving them an app — around which we have a US patent — for commodity exchange. What farmers and fishermen do is they bid with us (as mandated by local laws) electronically using the app.” By dealing directly with the source, the startup is eliminating as many as half a dozen middlemen to cut costs.

The startup has built its own supply chain network. “We have got a 1,000 people, 100 trucks, and 40 collection points.” Kadavil claimed that FreshToHome has already become the largest ecommerce platform for meats with $1.73 million in GMV sales each month.

If this all sounds well strategized, it is because of the people who are running the show. Kadavil founded the FreshToHome with Matthew Joseph, a veteran in the industry who has dealt with fish export for more than 30 years. Joseph started India’s first e-commerce venture in fish and meat called SeaToHome in 2012.

FreshToHome has also emerged as a micro-VC to farmers where it is doing corporate farming. In such model, FreshToHome guides farmers to use the latest technologies to produce certain kind of fish. As of today, the startup is seeing 60,000 kg (132,227 pound) of production each month.

FreshToHome will use the fresh capital to expand its supply chain network, connect with as many as 5,500 new farmers, and start delivering vegetables. It already delivers vegetables in Bengaluru. Kadavil said the startup will also expand to two more cities — Mumbai and Pune.

FreshToHome will compete with a handful of startups, including Licious, which has raised more than $35 million to date, ZappFresh, and BigBasket, which just earlier this month raised $150 million. The cold-chain market of India is estimated to grow to $37 billion in next five years.

In a prepared statement, Tushar Singhvi, Director of CE Ventures said, “The Meat and Seafood segment in India is pegged to be a 50 billion dollar market, but we have to keep in mind that it’s a highly fragmented industry. FreshToHome.com is not only trying to streamline the industry, they’re also using technology to revolutionize the way the industry functions by disintermediating the supply chain, eliminating the middleman and working directly with the fishermen and farmers in a market place model, to make fresh and chemical free food accessible to the masses at large.”

[chickentrenders]

Karl Koch Oh-So-Funk-a-Licious

I saw him. He saw me. What a hunk. What a dream. I rustled my bum over to him like a sneaky snake. He was holding a marshmallow, the kind you get cheap in the meat aisle. Not even a Peep, what a cheap bastard. But I didn’t care. I just wanted his balls.

It was Karl Koch, Weezer’s in-house magician, punk-rock stereotype, and all-around hunk boat toot toot. I wanted to smell him, but also his balls. He was busy playing hockey in the street with the other IT guys, Frarp and Carcunk. Frarp has a sketchy past with a hint of wow deodorant and Carcunk pees the bed. He drinks too much Mountain Dew when Coke’s not available, which is always.

I could tell that he wanted me, because he yelled it at me through a telescope. “Where’d you find that telescope,” I whimpered darkly, thinking of his balls.

“Voldemort?!” He spouted excitedly about how much I reminded him of a bag of salt and vinegar chips (with a side of balls I hope).

“No,” I shrieked, “it’s just me. Girl part 2, you know who.” I’m a famous rap artist in this town, much like an older, fartier Igor Azalea. My fans are called Boner Killers for undisclosed reasons.

“I hate your stuff,” he shouted. What a liar. I had sent him an autographed copy of my latest EP, which included two songs, fifteen seconds each. The first one is called, “Jar of Mayonnaise With a Side of This Clit” and the second is entitled, “Home for the Holidays.” It sold out in 12 years, with a grand total of 15 copies sold, including the one I bought for him.

He shoved me out of the way with his hockey stick, but I immediately ate the stick before it could touch my eyes. “Way to go, bro,” I said while humping the ground. “Could you pour me a glass of those balls?”

“You know it, girlfrannn,” Karl squirted. Picking up a squirrel and licking its butthole, he suggested that I go shuck some nuts. I knew he meant his balls and I felt content.

“Suck some nuts, you say? Don’t mind if I blue.” What a poised gentleman. Six feet fourteen inches high, with calves the size of I don’t know ‘cause he was wearing jeans (dark wash), Karl was the man for me. He didn’t think so just yet. With hair below his balls, and also under his armpits, covering his legs, arms, face, eyebrow bone, and top of the head, he melted in the breeze like a jar of mayonnaise with a side of… you know the rest. He was cool as a cum-cumber.

Then in a flash of my thighs, Pat came from behind a tree and said, “Hey guys, what’s up?” and repeated that process for six minutes, coming from behind tree after tree. I was frozen in the moment and could not speak for it was the man of my dreams accompanied by sweet, sweet pitty-Pat, whom I had engaged in sexual escapades for a few weeks many moons ago. Now thinking back, Karl had been there filming the entire time.

“Threesome, anybody,” Karl asked the two nuns walking across the street. Shaking their heads, they climbed onto broomsticks and rushed off. In that moment, I thought I could never compete with such witchy beauty. Feeling brave, I spoke up about what was on my mind.

“Kim Kardashian is a reckless monster, right?” Wrong. She is the most wonderful scientist alive. Karl and Pat gave me nasty looks, like I was a fresh turd, but not the cool kind, and I returned their gazes with bedroom eyes. I would like to give them my bedroom thighs, but they began sipping beers and reminiscing about Janet Jackson’s nip slip.

After six to eleven beers, Karl finally succumbed to my advances. I seduced him by wiggling my two front teeth back and forth. It was exhausting. Pat took all his clothes off and laid them on the ground and Karl did the same, handing me his camera. They were about five feet apart on separate pallets. “We want to be models, not rock gods!” Pat was silly and is and also continues to be.

I told them I could take them home, but Karl spoke up, pooping as he did. “Can you leave now? I’m tired and need my baba.” I reached into his camera bag and handed him some hot, hot milk in his new bottle. Then, I carried Pat and Karl piggy-bag style, Pat on top thirty miles to east L.A. I laid them down in my bed, which was covered in moth balls and Fisher-Price toys.

Giving them a blanky to share, each of my wittle boys snuggled in for a bedtime story. I turned my back for fourteen seconds and one of the witch-nuns had flown in through the window. She began raw dogging my beautiful baby boys. I was knocked out by her broom, which smelled of Brian Bell’s hair and sexy dreams. My puss puss got super swoll. To my surprise, I awoke belly-down on a kitchen counter with an apple in my mouth. It was a Father’s Day gathering for my ex-gym coach’s dog.

Oh what night, I sang to myself while the guests patted my tush and roasted me over an open fire.