#retailfail

[shannonslocker]

Something tells me Target thought Lightyear was gonna be a bigger hit than it was. I’ll pick one up when they hit a dollar. #target #targetdeals #retailfail #shopping #lightyear #buzzlightyear #toystory https://www.instagram.com/p/CnIA_A3PJhp/?igshid=NGJjMDIxMWI=

[ozma914]

No. NO. It’s two MONTHS until Halloween. If you have to put it up, show some decency and throw a tarp over it until October. #holidays #halloween #retailfail (at Kendallville, Indiana) https://www.instagram.com/p/CTVQQb5lx6v/?utm_medium=tumblr

[littlevintagebliss2019]

Le casual day at work..

Me: okay ma'am your total is 3.99

Customer: heres a 5

Me: *punches numbers into computer and finishes transaction*

Customer: wait I have a penny

Me:

[fromtheforedeckofthetitanic]

Things placed in front of the #magazine #rack. Hope you didn’t want to get #married or maybe try some new #recipes…And do you really want to hang out in a comfy chair…next to the bathrooms? #retailfail https://www.instagram.com/p/CRUBbr8sf1L/?utm_medium=tumblr

[harokells]

View this post on Instagram

A post shared by Kel Jo (@harokellsllc)

#respectthehustle #retailfail Stop mixn bznz n pleasure! https://www.instagram.com/p/CIwIY5GByqj/?igshid=1fkdjqu0rentf

[colina99]

Another one bites the dust. #RetailFail #CovidCasualty or #UpperWestSide decline? Bye bye @brooksbrothers on #broadway. #NYCStreetScene (at Upper West Side) https://www.instagram.com/p/CHOPwuMh0UM/?igshid=1aqg0godrjmld

[tattletale2020]

Is there anybody in there?

Ever driven by a business and wondered if there’s anybody in there?  The Store Front is dark and you can’t see in the windows and you feel like it just might be a front for a drug cartel. It doesn’t show up on Google, but your Sister-in-Law said it was a great place. A hidden gem. A diamond in the rough. Here’s how to give it some polish and make it glow.

How to BE Seen Lesson Two:  Let your Presence be Known:

1) Turn On the Lights:

·        Make sure your Store Sign is Bright, Lit, with No Missing Bits. It may be humorous if your AL’s Diner just says Al Die, but not so good for your Brand. And not so humorous to anyone named AL. That’s AL-ot of people your AL-ienating.                        

·        Alison

·        Alvin

·        Albert

·        Alicia

·        If you have an open glass store front, Keep the Lights On in your Store after you’ve left.

·        Until at least 10pm. Electricity is Cheap Advertising. Especially if you have a Display Window.

·        Set a Timer. Lights on 6am-10pm. It’s especially effective if you’re neighbours have not clued in to this trick.

·        And obvious, but simple, hang an Open sign. Lit is the best.

 2) DeClutter

·        Take down aaalll of your unnecessary signage.

·        Outside and Inside.

·        Especially anything dated, faded, or with a negative message.

·        Clear any Obstacles out of the way of a Positive Customer Experience.

·        Take away anything that’s blocking all those lights you just turned on.

·        Keep your Entrance Clean, Open, and Welcoming.

 3) Change it Up

·        Keep Moving, Keep Current. Stay Relevant.

·        Every time you change something people take notice.

·        Show off your newest, coolest merchandise first at all times.

·        Well placed Graphics and/or Decals are an effective choice.

·        Check out this article on Window Dressing for more tips.

 4) For God’s Sakes Get on the Google:

·        Claim your page.

·        Make sure your info is accurate and up to date.

·        Post pics of your interior and peeps.

·        Use the free posting option every week.

·        For Brand Continuity use the same posts as your Social Media

·        If you’re only going to post on one platform this is the one.

·        The more you update the page, the more likely Google is to show you first when they search.

·        Encourage clients (friends, relatives, the guy at the carwash) to review and post pics of their purchases.

 Drive-By Traffic is totally free. By Making Yourself Visible you reach people that drive by every day and encourage them to check you out. They didn’t even know they needed your services. Dazzle Them. Be Irresistible.

Not particularly Google Savvy? You’re good at running a business, not running the Internet. It’s easy for me. I can help.

Email: leslie.enns@gmail.com

For more posts in this series check out:

How Not to Be Seen and How to BE Seen Lesson One

Images:

 Di_e https://www.pinterest.ca/pin/425660602265762776/

 D_i_e Thru https://www.pinterest.ca/pin/718113103062797571/

 Hell https://www.boredpanda.com/funny-burned-out-neon-sign-fails/?utm_source=google&utm_medium=organic&utm_campaign=organic

 Do Drugs: https://www.boredpanda.com/funny-burned-out-neon-sign-fails/?utm_source=google&utm_medium=organic&utm_campaign=organic

 Drink & Die: https://www.boredpanda.com/funny-burned-out-neon-sign-fails/?utm_source=google&utm_medium=organic&utm_campaign=organic

[caltraveler]

No, @target, I don’t need a protection plan for my @sally_hansen wax strips, but thanks for thinking of me tho. 🤣 #fail #retailfail #target #sallyhansen #oops https://www.instagram.com/p/B_bkdvKFNVl/?igshid=ys6jkr7nit6t

[albertellenich]

This isn’t hazardous. No. Nobody is going to walk past this display and snag themselves on these handles. There’s only about a 1 in 20 chance of doing so. — Says me after I did exactly that because I was looking at the display opposite this. - #retailfail #hazard https://www.instagram.com/p/B7TdN7Wg8F6/?igshid=1361azk7da51m

[dessertguru]

Yes. Firewood for sale in 110 degree temps. No wonder retail brick and mortar stores are suffering. Merch buyers don't pay any attention. #retailfail https://www.instagram.com/p/B07Y0uTJC3P/?igshid=e4tcwqyngc3f

[frutemu]

Me too, poo slipper. Me too. #oops #retailfail 💩

[shannonslocker]

Had the opportunity to visit the last of something so expect a dump of retail content forthcoming. #retail #retailfail #themall #letsgotothemall https://www.instagram.com/p/CpV5AlaS13z/?igshid=NGJjMDIxMWI=

[japaneur-blog]

This is the worst children’s book product placement I have ever seen. #retailfail #youhadonejob #konbini #japaneur #notsafeforkids (at Nago)

[momfailhashtag]

@momrunsoncoffee: How do I inform my local Rite Aid that a Diva Cup is NOT in fact a child’s sippy cup... 🤦‍♀️ #retailfail #fail #riteaid #divacup #momhumor #momfail #parentingmemes #parentinghumor #brooklynmom #momrunsoncoffee @thedivacup @riteaid https://t.co/AWdu3dsSyy

http://twitter.com/momrunsoncoffee

[jameskeithrose]

Tweeted

So #Morrison failed in the battle of the #BBQ with #Halloumi #Coleslaw & #PotoatoSalad out of stock! #Sainsbury’s to the rescue! #Availability #retailfail pic.twitter.com/1nEY6hJ5l2

— Jamie Rose (@jameskeithrose) May 6, 2018

[nitestar]

Am so #annoyed was at @BJsWholesale. Loaded coupons into my membership via their #Android #app, got home & one coupon wasn't applied to my purchase despite it being on my card! Argh! #retailproblems #retailfail #shopping #Retail #custserv #CustomerExperience #couponcommunity http://bit.ly/2pFZBps

Am so #annoyed was at @BJsWholesale. Loaded coupons into my membership via their #Android #app, got home & one coupon wasn't applied to my purchase despite it being on my card! Argh! #retailproblems #retailfail #shopping #Retail #custserv #CustomerExperience #couponcommunity pic.twitter.com/4eAo5GkaXs

— Peter C. Frank (@NiteStar) March 25, 2018

via Twitter https://twitter.com/NiteStar March 25, 2018 at 06:50PM