#removing your most successful and popular shows from your streaming platform is definitely a choice
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Streaming Platforms: Please don't pirate our shows🥺 thats illegal🥺 you're not supporting us🥺 we need the money🥺
Also streaming platforms: *Removes their most successful and popular animated shows which were probably the only reason you got the platform and now there's literally no legal way to watch the shows you want*
#cartoons#piracy#streaming#streaming platforms#hbo max#warner bros#when I catch you warner brothers#when i catch you max executives#removing your most successful and popular shows from your streaming platform is definitely a choice#pirating isnt stealing if paying isnt owning
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Kibo Code Quantum
Marketing With Kibo Code Quantum Methods
You can either establish a store front in the LMS or incorporate a third-party eCommerce supplier. The last is an excellent choice for training companies who currently have a well-known base. For instance, you have actually marketed on-line training programs on Shopify or WordPress and merely need to set up shop in your new LMS.
Digitalmarketing.
Checking out should not be difficult or lead them to think their details has been jeopardized. These 7 insider keys can aid you boost your on the internet training course sales by executing an LMS for training companies with eCommerce integrations. Currently, with all the brand-new modern technology available, it`s much easier currently to introduce an eCommerce service. This doesn`t suggest you will certainly be successful however it is among the most effective means to learn how to sell products online. The ecommerce courseson edX include crucial subjects like marketing analytics, electronic method and also electronic marketing.
Your consumers might take your online training course to obtain accredited in a specific topic or equally as a hobby.
Information aids you make better decisions and verify the worth of your offerings to your customers.
That suggests you have online training courses that are hosted within the LMS system and after that offered to customers.
A finding out administration system can be made use of a number of various means, depending upon what your requirements are.
Find out exactly how to develop, maximize, and also market appealing material in order to build, scale and also expand your service. In this 8-week intensive training, you`ll find out just how to produce faithful consumers by using web content to add long-term value to your industry. At the end of the day, your ecommerce organization is only worth as long as it can sell. Digital marketing is essential to expand your consumer base and sell more items. If you currently have a brick-and-mortar shop and are seeking to broaden right into ecommerce, then the needs for your course will certainly look a little different than somebody without experience.
The Kibo Code is an on the web training program
The Kibo Code is an on the web training program that will reveal you a fulfilling E-Business business design to generate income by marketing different items outside amazon.com online or flipkart. The program has 7 systems which can be covered within the 8-7 days training course.
Aidan Discussion space and Steven Clayton are definitely the two industry specialists behind one of the most effective education that ha assisted a lot of individuals to produce as well as expand their organization.
Unlike lots of other training programs, it is not just a requirement to make sure that you can go ahead and get going very soon.
Every little thing you should comprehend and make your product and services retailer is a part of this training program.
The Kibo Code QUANTUM
The Kibo Code QUANTUM is developed to uncover one of the most rewarding things at the specific secondly. At the same time, the newest merchandise get there along with the supplier will certainly see just how these brand-new solutions market. This method is actually a verified way to see what items are good for advertising and marketing, as well as precisely what are the case of removing.
Business layout guideline plans are already gathering popularity since they are an exceptional resource of earnings if you are in the training course of 'on-line earnings generating. This can be all-in-one education program, along with extensive Site marketing system, person using this program can show the way to carry out reliable online advertising approaches.
Kibo Program code Quantum Software application does a great work in inverting the dynamics of website marketing as well as e-enterprise by utilizing a website-targeted technique towards creating visitors as well as concentrating on visitors.
When a person can consume the method system, it reveals a doorway for obtaining recurring earnings permanently. Steve and also Aidan made certain any individual could complete this program and act throughout the steps they developed.
You will certainly discover a 60 day money back reimbursement for every person that acquires Kibo Code Quantum. Individuals that would certainly such as to depart their company workplace jobs behind can create a rewarding occupation by means of this approach.
As an opportunist I came across ImminentBusiness's Kibo article review for the Kibo Code Quantum coming soon in 2021. The Kibo Code QUANTUM is made to discover the most satisfying items at the specific secondly. At the same time, the most recent goods obtain there as well as the supplier will see how these brand-new services sell. You will certainly locate a 60 day cash back refund for everybody that buys Kibo Code Quantum.
To Access Lynda Com Programs Once Again, Please Sign Up With Linkedin Learning
If the plan is to create a brand-new account with an eCommerce supplier to leverage it for your LMS, some vendor vetting remains in order. Verify their qualifications, checked out on-line reviews, and also review their encryption measures. Which charges are entailed, and can you personalize your storefront eLearning theme to mirror branding? Does the website already have a loyal adhering to that will aid you broaden your reach? Among the perks of selecting a third-party store versus an LMS storefront is better direct exposure. Potential customers that read their online training course directory might stumble on your item as well as enroll, also if they aren`t knowledgeable about your brand.
How much money do I need to start a dropshipping business?
Dropshipper Corner “Be comfortable with losing at least $500 before you start to become profitable. Opening up an actual retail store involves spending near $10,000 before any revenue comes in, so spending only $500 on an ecommerce business is an extremely small investment that can change your life.”
Aidan Booth and Steven Clayton are definitely the two experts behind among the best coaching that ha really helped numerous of people to develop and boost their business.
The training system is located upon a model a well known ‘offline’ retail store in Tokyo utilizes so that you can churn dollars annually and also by offering anything and everything in the sunshine. For less than $4,000 you will have your very own e-business web site along with all the current instruction and assist of people who are effective with this enterprise model.
For beginners, you will not need support on choosing your product as that`s currently settled. However, with the appropriate knowledge and also devices, you can increase your company and also diversify the revenue streams. A lot of on-line shops are interested in increasing to bring in worldwide company. Nevertheless, working with customers and also providers around the world is totally various than collaborating with people appropriate next door. You`ll discover copywriting, social networks, legal effects and even more. College of individuals is one more cost-free online program offering, and it gives a wide choice of points to learn. Sign up for whatever you want, and also follow along nevertheless swiftly you would certainly like.
This course covers selling products, shipping, accepting payments, accumulating taxes, and also much more. Marketers of any kind of ability degree will get enormous value from this training!
Electronic Media And Advertising And Marketing Approaches By The University Of Illinois At Urbana.
Much of this material originates from organization universities, so it offers a practical introduction to basic entrepreneurship. There are a lot of totally free training courses below, as well as many come with the option to pay added for expert accreditation. edX uses training programs created by major institutions of higher discovering from around the world. In addition to the self-paced lessons, there are courses with more defined structures as well as schedules. Shopify Essential Educating with Patrick Rauland Find out just how to set up an on the internet store making use of Shopify, the popular ecommerce platform.
You bring prospects to your on-line training program touchdown page, enticing them in with top quality material bundles as well as skill-building qualification programs. What`s quiting them from clicking that buy switch on your touchdown page?
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How Peloton made sweat addictive enough to IPO
It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise. Through a succession of savvy product design choice I’ll break down here, Peloton removes the friction to getting fit. It’s the leader in a movement I call “pushbutton health”. And this is why I think Peloton will be a big succes no matter what short-term investors do when it IPOs this week after raising $994 million in venture capital.
The bike
Basically, Peloton is a $2300 stationary bike with an iPad stuck to the front. The $40 per month subscription unlocks thousands of live and on-demand video cycling classes where instructors positively yell at you. When you think you’re tired already, they look into your eyes, tell you “you got this”, the soundtrack crescendos, you crank up the resistance, and you pedal harder at home. The resulting endorphin rush is addictive, and you find yourself persuading friends they need a Peloton too.
That viral loop which adds to its 500,000 subscribers is how Peloton plans to raise ~$1.16 billion going public this week at an ~$8 billion valuation. Its revenue doubled this year as it began to dominate the connected exercise equipment market, though losses quadrupled as it burned cash to become a household name. But after riding 110 of 150 days I’ve been home since buying its bike, I’m confident in the company. Whatever it invests now to build its lead will likely be paid back handsomely by its increasingly handsome customers who can’t bear to clip out. Here’s why.
Peloton classes are recorded in front of a live studio audience of riders
The Brilliance Of This Bike
The Shoes – Usually the activation energy to start a workout requires dragging yourself to the gym or suiting up to face the elements outside. That can be daunting enough that you rarely do. But once you slip into the Peloton bike shoes, you can hardly walk normally which means you can hardly procrastinate. You’re home so you don’t even need clothes. Just a few velcro straps and you’re over the hump and resigned to exercise.
The Clips – Home gym equipments reduces the barrier to entry but also the barrier to exit. You can tell yourself you’ll keep doing push-up sets or squats jumping rope, but you can stop any time. Yet after you’re clipped into the Peloton bike, you’re almost assured to keep pedaling until the instructor gives you that end-of-ride congratulations.
Just put the shoes on and you’ll exercise
The Schedule – You can get a sweat in just 10 or 20 minutes going hard on a Peloton. Combined with zero commute, that means you’ll practically always be able fit in a ride regardless of how busy you are. No more “I don’t have time to make it to the gym so I’ll just skip out”. When my calendar gets crunched or I dawdle a little before deciding to ride, classes as short as 5 minutes ensure there’s no weaseling out.
The Instructors – I wish I had these coaches to motivate me through sorting email. Peloton’s 20+ instructors range from hippie-dippie gurus to no-nonsense trainers that fit your personality type. You find yourself craving your favorite’s special brand of relentless positivity. I burn far more calories in a shorter time than exercising solo because they inspire me to push a little harder or they slow their countdown to add a couple all-out seconds to the end of a sprint. They’re even becoming celebrities, with bankers lining up for selfies during Peloton’s IPO road show. Sick of them? You can always Scenic Ride through video of some of the world’s prettiest bike paths.
Peloton instructors (from left): Alex Toussaint, Emma Lovewell, Ben Alldis, and Leane Hainsby
The Intimacy – You’re eye-to-eye with those instructors as they stare into the camera and out of the giant screen bolted to your handlebars. That generates intimacy despite them broadcasting to thousands. Even in person, a SoulCycle coach across the room can feel further away. You’re mostly guided by audio cues, but their gaze compels you to perform. Peloton almost feels like FaceTime, and that’s a sense of connection many long for more of these days.
The Pavlovian Response – Your brain quickly begins to associate the sounds of Peloton with the glowing feeling of finishing a workout. The rip of the velcro shoe straps, the click of clipping into the bike, but most of all the instructor catch-phrases. You get hooked on hear the bubbling British accent of “I’mmmm Leeaannne Haaaaainsby” as she introduces herself, Ben Alldis’ infectious “You got 5, you got 4…” countdowns, or Emma Lovewell reminding you to “Live, learn, love well”. That final ‘namaste’ followed by wiping down the bike and jumping in a cold shower forms a ritual you’re inclined to repeat.
Eye-contact with the instructors creates an intimate bond
The Soundtrack – Popular songs are more than just a pump-up accompaniment to Peloton classes. Your pedaling pace is often pegged to the tempo, with sprints starting when the beat drops. As your legs tire, you feel obliged to maintain your speed so you don’t fall behind the drums. You can even search classes by music genre and preview each’s playlist. Peloton has paid out $50 million in royalties for its music, and faces $300 million-plus in lawsuits for copyright infringement. But having the best tunes to bike to might end up worth the penalty since it helped Peloton race ahead in a lucrative market.
The Bike As Decor – Most home exercise equipment ends up in a closet or as a clothing rack. By designing its bicycles for beauty, Peloton coerces you to place them conspicuously in your home. You might have seen the hysterical Twitter thread parodying this practice, but it’s funny because it’s true. You’re a lot more likely to ride it if it’s central to your home (ours is between our bed and the doors to the veranda), and you’ll be embarassed if visitors ask about it and you haven’t hopped on recently.
“A good place for your Peloton bike is between your kitchen and your living room facing the cactus garden so you always remember virtual spin class” –ClueHeywood on Twitter
The Network Effect – Many of these smart product design moves could be copied by competitors. But by amassing a community of 1.4 million members to date, Peloton benefits from social features and economies of scale. You can ride together with pals over video chat, send each other digital high fives, or race and compare achievements. Each friend that joins Peloton is one more reason not to sign up for a competitor. The whole concept virtual personal training is being legitimized. And the cost of producing more classes gets spread wider as membership grows.
The Shared Accounts – Peloton has even built in a way to feel noble about your sanctimonious prosyletizing about how it “jumpstarted your metabolism”. Each $39 on-bike subscription allows unlimited accounts on up to three devices, so you can hook up some friends if you convince them to buy the big-budget gadget.
High-five fellow riders as you virtuall pass them
The Growth Hacks – Peloton streaks are for adults what Snapchat streaks are to kids: a clever way to reward consistent usage. But beyond the achievement badges displayed on your profile, you’ll get in-ride leaderboards full of people to proudly pass, progress bars to fill by pedaling, and kilojoule output high scores to beat. Peloton makes exercise a game you want to win.
The Shoutouts – Yet Peloton’s most explicit levering of our psychology comes from the in-class name-drop shoutouts instructors give. Whether mentioning the screen names of a few participants at the start of a session or congratulating users hitting their 50th, 200th, or 500th ride, the recognition pushes people to join the dozen live-streamed classes each day that add urgency to the on-demand catalog. Proof it works? People strategize to ensure their 100th ride is a long live class to maximize the chance of a shout-out.
A free cult shirt after your 100th ride
The ‘Transcendence’ – Peloton minimizes the isolation from working out at home. In fact, its whole product enables people to feel ‘glamorous’ and ‘manifested’ yet nonchalant in ways going to a sweaty gym or using a personal trainer can’t. It’s like being able to buy a little piece of the smug satisfaction and in-group affiliation of going to Burning Man. That’s why the company even sends you a free “Century Club” t-shirt when you hit your 100th ride. You’re meant to feel cool sharing that you “Peloton”, using the startup’s name as a verb.
—
Conspicuous Self-Actualization
Still, Peloton has plenty left to optimize. There’s room to expand use of its camera to offer premium one-on-one coaching, head-to-head racing, group video chat with friends, and augmented reality filters to make people feel comfortable on screen and take shareable selfies. A wider range of intense but short classes could appeal to overworked professionals who picked Peloton precisely because they don’t have an hour for the gym.
Novelty could come from celebrity guest instructors, or themed classes for pre-gaming for a night out, fans of a particular artist, or songs about a certain topic. And it should definitely have some iconic sounds like an om or singing bowl chime that play before each class to center you and after to release you.
Most excitingly, the Peloton screen has the potential to be a platform for exercise-controlled gaming and apps. Whether pedaling to escape zombies chasing you or piece together a puzzle, maintaining an output level to keep your cross-hairs locked on an enemy plane as you dogfight, or making a garden bloom by growing each flower during a different interval, Peloton could evolve riding to be much more interactive. Apps could offer training simulators for different sports focused on sprints for basketball or marathons for soccer. Or just put Netflix on it! By opening up to outside developers, Peloton could build a moat of extra experiences competitors can’t match.
With the strengths and opportunities of its core product, Peloton is poised to absorb more of your fitness time and money. It’s already branching out with yoga, meditation, lifting, bootcamp, and jazzercise classes you can do standing next to your bike or without one on its $19 per month app. Its second gadget is a $4300 treadmill.
From there it could break into more of the “pushbutton health” business. I categorize these as wellness products and services that rely on convenience instead of your will power. Think delivery health food instead calorie-counting apps that are a chore. My pushbutton regimen includes Peloton, six salads per week dropped off in batches by Thistle, monthly packages of Nomiku vacuum-sealed meals that RFID scan into its sous vide machine, and a Future remote personal trainer who nags me by text message.
It’s easy to get hooked on the positivity
Peloton could easily dive into selling meal kits, personal training, or a wider range of workout clothes to compete with Lulu Lemon. If it’s the center of your fitness routine, the company could become a gateway to new health products it owns or partners with.
I’m bullish on Peloton because I’m betting people are going to stay busy, lazy, and competitive. It offers the effectiveness of a spin class but with scheduling flexibility. It removes every excuse for staying on the couch. And in an age of visual communication where many seek to share both the journey to and the destination of an Instagrammable body and the discipline to ge there, Peloton provides conspicuous self-actualization through consumerism. Plus, finishing a ride feels damn good.
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It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise. Through a succession of savvy product design choice I’ll break down here, Peloton removes the friction to getting fit. It’s the leader in a movement I call “pushbutton health”. And this is why I think Peloton will be a big succes no matter what short-term investors do when it IPOs this week after raising $994 million in venture capital.
The bike
Basically, Peloton is a $2300 stationary bike with an iPad stuck to the front. The $40 per month subscription unlocks thousands of live and on-demand video cycling classes where instructors positively yell at you. When you think you’re tired already, they look into your eyes, tell you “you got this”, the soundtrack crescendos, you crank up the resistance, and you pedal harder at home. The resulting endorphin rush is addictive, and you find yourself persuading friends they need a Peloton too.
That viral loop which adds to its 500,000 subscribers is how Peloton plans to raise ~$1.16 billion going public this week at an ~$8 billion valuation. Its revenue doubled this year as it began to dominate the connected exercise equipment market, though losses quadrupled as it burned cash to become a household name. But after riding 110 of 150 days I’ve been home since buying its bike, I’m confident in the company. Whatever it invests now to build its lead will likely be paid back handsomely by its increasingly handsome customers who can’t bear to clip out. Here’s why.
Peloton classes are recorded in front of a live studio audience of riders
The Brilliance Of This Bike
The Shoes – Usually the activation energy to start a workout requires dragging yourself to the gym or suiting up to face the elements outside. That can be daunting enough that you rarely do. But once you slip into the Peloton bike shoes, you can hardly walk normally which means you can hardly procrastinate. You’re home so you don’t even need clothes. Just a few velcro straps and you’re over the hump and resigned to exercise.
The Clips – Home gym equipments reduces the barrier to entry but also the barrier to exit. You can tell yourself you’ll keep doing push-up sets or squats jumping rope, but you can stop any time. Yet after you’re clipped into the Peloton bike, you’re almost assured to keep pedaling until the instructor gives you that end-of-ride congratulations.
Just put the shoes on and you’ll exercise
The Schedule – You can get a sweat in just 10 or 20 minutes going hard on a Peloton. Combined with zero commute, that means you’ll practically always be able fit in a ride regardless of how busy you are. No more “I don’t have time to make it to the gym so I’ll just skip out”. When my calendar gets crunched or I dawdle a little before deciding to ride, classes as short as 5 minutes ensure there’s no weaseling out.
The Instructors – I wish I had these coaches to motivate me through sorting email. Peloton’s 20+ instructors range from hippie-dippie gurus to no-nonsense trainers that fit your personality type. You find yourself craving your favorite’s special brand of relentless positivity. I burn far more calories in a shorter time than exercising solo because they inspire me to push a little harder or they slow their countdown to add a couple all-out seconds to the end of a sprint. They’re even becoming celebrities, with bankers lining up for selfies during Peloton’s IPO road show. Sick of them? You can always Scenic Ride through video of some of the world’s prettiest bike paths.
Peloton instructors (from left): Alex Toussaint, Emma Lovewell, Ben Alldis, and Leane Hainsby
The Intimacy – You’re eye-to-eye with those instructors as they stare into the camera and out of the giant screen bolted to your handlebars. That generates intimacy despite them broadcasting to thousands. Even in person, a SoulCycle coach across the room can feel further away. You’re mostly guided by audio cues, but their gaze compels you to perform. Peloton almost feels like FaceTime, and that’s a sense of connection many long for more of these days.
The Pavlovian Response – Your brain quickly begins to associate the sounds of Peloton with the glowing feeling of finishing a workout. The rip of the velcro shoe straps, the click of clipping into the bike, but most of all the instructor catch-phrases. You get hooked on hear the bubbling British accent of “I’mmmm Leeaannne Haaaaainsby” as she introduces herself, Ben Alldis’ infectious “You got 5, you got 4…” countdowns, or Emma Lovewell reminding you to “Live, learn, love well”. That final ‘namaste’ followed by wiping down the bike and jumping in a cold shower forms a ritual you’re inclined to repeat.
Eye-contact with the instructors creates an intimate bond
The Soundtrack – Popular songs are more than just a pump-up accompaniment to Peloton classes. Your pedaling pace is often pegged to the tempo, with sprints starting when the beat drops. As your legs tire, you feel obliged to maintain your speed so you don’t fall behind the drums. You can even search classes by music genre and preview each’s playlist. Peloton has paid out $50 million in royalties for its music, and faces $300 million-plus in lawsuits for copyright infringement. But having the best tunes to bike to might end up worth the penalty since it helped Peloton race ahead in a lucrative market.
The Bike As Decor – Most home exercise equipment ends up in a closet or as a clothing rack. By designing its bicycles for beauty, Peloton coerces you to place them conspicuously in your home. You might have seen the hysterical Twitter thread parodying this practice, but it’s funny because it’s true. You’re a lot more likely to ride it if it’s central to your home (ours is between our bed and the doors to the veranda), and you’ll be embarassed if visitors ask about it and you haven’t hopped on recently.
“A good place for your Peloton bike is between your kitchen and your living room facing the cactus garden so you always remember virtual spin class” –ClueHeywood on Twitter
The Network Effect – Many of these smart product design moves could be copied by competitors. But by amassing a community of 1.4 million members to date, Peloton benefits from social features and economies of scale. You can ride together with pals over video chat, send each other digital high fives, or race and compare achievements. Each friend that joins Peloton is one more reason not to sign up for a competitor. The whole concept virtual personal training is being legitimized. And the cost of producing more classes gets spread wider as membership grows.
The Shared Accounts – Peloton has even built in a way to feel noble about your sanctimonious prosyletizing about how it “jumpstarted your metabolism”. Each $39 on-bike subscription allows unlimited accounts on up to three devices, so you can hook up some friends if you convince them to buy the big-budget gadget.
High-five fellow riders as you virtuall pass them
The Growth Hacks – Peloton streaks are for adults what Snapchat streaks are to kids: a clever way to reward consistent usage. But beyond the achievement badges displayed on your profile, you’ll get in-ride leaderboards full of people to proudly pass, progress bars to fill by pedaling, and kilojoule output high scores to beat. Peloton makes exercise a game you want to win.
The Shoutouts – Yet Peloton’s most explicit levering of our psychology comes from the in-class name-drop shoutouts instructors give. Whether mentioning the screen names of a few participants at the start of a session or congratulating users hitting their 50th, 200th, or 500th ride, the recognition pushes people to join the dozen live-streamed classes each day that add urgency to the on-demand catalog. Proof it works? People strategize to ensure their 100th ride is a long live class to maximize the chance of a shout-out.
A free cult shirt after your 100th ride
The ‘Transcendence’ – Peloton minimizes the isolation from working out at home. In fact, its whole product enables people to feel ‘glamorous’ and ‘manifested’ yet nonchalant in ways going to a sweaty gym or using a personal trainer can’t. It’s like being able to buy a little piece of the smug satisfaction and in-group affiliation of going to Burning Man. That’s why the company even sends you a free “Century Club” t-shirt when you hit your 100th ride. You’re meant to feel cool sharing that you “Peloton”, using the startup’s name as a verb.
—
Conspicuous Self-Actualization
Still, Peloton has plenty left to optimize. There’s room to expand use of its camera to offer premium one-on-one coaching, head-to-head racing, group video chat with friends, and augmented reality filters to make people feel comfortable on screen and take shareable selfies. A wider range of intense but short classes could appeal to overworked professionals who picked Peloton precisely because they don’t have an hour for the gym.
Novelty could come from celebrity guest instructors, or themed classes for pre-gaming for a night out, fans of a particular artist, or songs about a certain topic. And it should definitely have some iconic sounds like an om or singing bowl chime that play before each class to center you and after to release you.
Most excitingly, the Peloton screen has the potential to be a platform for exercise-controlled gaming and apps. Whether pedaling to escape zombies chasing you or piece together a puzzle, maintaining an output level to keep your cross-hairs locked on an enemy plane as you dogfight, or making a garden bloom by growing each flower during a different interval, Peloton could evolve riding to be much more interactive. Apps could offer training simulators for different sports focused on sprints for basketball or marathons for soccer. Or just put Netflix on it! By opening up to outside developers, Peloton could build a moat of extra experiences competitors can’t match.
With the strengths and opportunities of its core product, Peloton is poised to absorb more of your fitness time and money. It’s already branching out with yoga, meditation, lifting, bootcamp, and jazzercise classes you can do standing next to your bike or without one on its $19 per month app. Its second gadget is a $4300 treadmill.
From there it could break into more of the “pushbutton health” business. I categorize these as wellness products and services that rely on convenience instead of your will power. Think delivery health food instead calorie-counting apps that are a chore. My pushbutton regimen includes Peloton, six salads per week dropped off in batches by Thistle, monthly packages of Nomiku vacuum-sealed meals that RFID scan into its sous vide machine, and a Future remote personal trainer who nags me by text message.
It’s easy to get hooked on the positivity
Peloton could easily dive into selling meal kits, personal training, or a wider range of workout clothes to compete with Lulu Lemon. If it’s the center of your fitness routine, the company could become a gateway to new health products it owns or partners with.
I’m bullish on Peloton because I’m betting people are going to stay busy, lazy, and competitive. It offers the effectiveness of a spin class but with scheduling flexibility. It removes every excuse for staying on the couch. And in an age of visual communication where many seek to share both the journey to and the destination of an Instagrammable body and the discipline to ge there, Peloton provides conspicuous self-actualization through consumerism. Plus, finishing a ride feels damn good.
from Social – TechCrunch https://ift.tt/3505bqp Original Content From: https://techcrunch.com
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Selling stuff online is easy. Getting started isn’t.
Are you ready to finally start?
Great, then this article is for you. And yes, these online business models are tested and proven to work.
Why this matters to you …
In the past 8 years, I’ve launched 13 businesses and products, helped 100s of people start, and interviewed 483 of the smartest entrepreneurs in the world.
In short, I know how to sell stuff online.
Maybe you’ve got a side hustle idea, or you just want to stop working for someone else and start working for yourself.
This article will show you six profitable online business models, how to choose one, and how to get your first customers.
We’ll take a look at good and bad examples, list pros and cons, and get you where you want to be: On your way to becoming an online entrepreneur.
What is an online business?
An online business is any commercial website – product or service based – that exchanges value for money. Unlike a traditional brick and mortar business, an online business uses the internet and a website as its storefront.
For an online business to be successful, it needs to accomplish two things:
Choose the right business model for the market
Find traffic sources of potential customers
In this article, we will provide you with six business models and six traffic generation methods.
It will be your job to mix and match the combination of online business models and traffic sources for your market.
Alright, let’s jump into it.
1. Make money with digital products
The best way to make money is by sharing your knowledge. Since we’re always online, we turn to Google whenever we need information – not the library.
You can profit off of this if you sell digital products like eBooks and courses. This is also called content production, and it’s a great online business model.
The main things you’ll need to make money with digital products are:
A product that provides value and solves a real problem
A website to sell digital products (but just a landing page works to get started)
A roadmap to finding customers
When it comes to the product, it’s best to stick to a subject you understand well. You can create and sell online courses, or write eBooks and the best thing is: you only have to do it once.
A great example of digital products done right is Nathan Liao’s CMA Exam Academy. There’s a lot of content on becoming a Certified Management Accountant and passing the CMA exam.
What Nathan found was that the existing products in this market weren’t preparing students for the real world – and he wanted to solve this problem himself. In the process of solving this problem, he has created a successful online business that has enabled him to travel the world while building his business.
Pros of selling digital products:
Low barrier to entry (Anyone can do it)
You can start small
It’s scalable (If your customers need more, you can always produce more)
It’s passive (Create content once and get paid over and over)
Cons of selling digital products:
One-time payments (You won’t be getting a steady stream of recurring revenue)
It’s not an asset
However, don’t get discouraged! We’ll be covering ways to get traffic and clients later on. For now, we are focused on choosing one of these online business models to focus on.
2. Advertising or podcast sponsorship
If you want to make it on your own, this is a great online business model.
You can make money if you start your own blog and build enough traffic. Or, you can do it by starting a successful podcast.
This online business model allows you to do things at your own pace, but traffic is a big caveat. You need to be popular enough for advertisers and sponsors to want to promote on your site.
If you’ve got a hobby or a particular niche that interests you, you should definitely consider starting a WordPress blog or a podcast.
Blogs have always been popular (and all you need is a domain and hosting), but here’s what you need to start a podcast:
Equipment (microphone, headphones, etc.)
Skype or similar software for interviews
Recording and editing software
Podcast hosting like Libsyn
We’re going to be a bit biased, and mention Hack the Entrepreneur podcast. It started as a labor of love and turned into a podcast full of interviews with entrepreneurs, where everything from copywriting to Amazon FBA is covered. It’s a one-stop-shop for entrepreneurs, and people who’ve yet to join the party.
Doing what you love is always a good choice, and when a topic is high-profile enough to attract sponsors and advertisers, here are the pros and cons you could be looking at:
Pros of podcast sponsorship:
It’s scalable
It’s in high demand (good content never goes out of style)
Relatively passive
It has a huge growth potential
Cons of podcast sponsorship:
There’s a high barrier to entry (you need a lot of traffic, which takes time and effort)
Advertising and sponsorship are defined by contracts and one-time payments
It’s not an asset
Another great reason to use this business model for online business is building authority. As your popularity and traffic grow, you’ll be building up your credibility and becoming a resource in your niche.
It’s easy to diversify your income by producing content or appearing as a guest speaker at events when people in your industry perceive you as an authority.
Additionally, as the demand for advertising on your blog or podcast increases, so will your ability to select sponsorships that fit your brand, and that could provide you with steady streams of revenue and good PR.
3. Make money with software or app business models
Software business models have become very popular lately with the rise of SaaS (software as a service) companies. Instead of paying for software license once, you can provide your future clients with a lot of value and charge them by the month.
Apps work very similarly to software. The main principle is providing a product that your target audience will use, and to maximize your online business’ profitability – charge them for a subscription.
There are three distinctive payment models when it comes to software and apps:
Freemium
This means that customers get limited access to your software or app’s features. If they’d like to use more features, they can upgrade to a paid subscription.
Free trial
Customers get the full software or app functionality for a set period of time, after which they’re charged if they want to keep using it.
3)Free software business model
Software or app is free for customers to use, but you earn revenue from advertising (see #2: Advertising and sponsors).
A great example of using software business models is Ahrefs, a tool for SEO. Ahrefs offers a variation of the free trial model, at $7 for 7 days of full access. During the trial, you can use all the features, including keyword research, competitive analysis, and content research. If you find it valuable, you can continue to use it starting at $99/month.
Pros of selling software:
It’s scalable (add new features)
It has huge potential
Subscription-based recurring revenue
It’s a saleable asset
Cons of selling software:
You have to offer customer support
There’s a high barrier to entry (you have to hire developers unless you know how to build software)
Software business models are one of the most innovative online business models, and for a good reason.
They provide a steady source of recurring revenue, and they’re also a saleable asset, which is especially useful if you’re in the mood for change.
4. Affiliate marketing
Passive income is the dream, and affiliate marketing is a great way to start. This online business model typically means you’ll be selling another brand’s products, and earning a commission from each sale.
Commissions are typically in the 5-10 percent range, and they benefit the brands because you’re doing their marketing for them. Usually, you want to rely on organic search engine traffic, to cut your overhead costs. This can be done with SEO techniques which we’ll cover later on in the post.
One of the most popular affiliate programs is Amazon Associates. It’s important to pick a good niche when you want to make money from affiliate marketing. However, a niche can be profitable even if there’s a lot of competition.
If you want to see a good example of an affiliate business model done right, you don’t have to look any further than Skyscanner. A flight search aggregator, this site advertises numerous airlines. They also show how you can scale up this business model and achieve the profitability dream.
Pros of affiliate marketing:
It’s extremely scalable
It has huge potential
It’s easy to start
Cons of affiliate marketing:
Non-recurring revenue
It’s not an asset
You don’t have active ownership over the products
The key to succeeding with affiliate marketing is to choose your niche carefully, produce great content, and become known for great product recommendations.
This can sound like a lot of work, so you can skip on to part 7, and we’ll show you how to streamline it!
You can also learn more about affiliate marketing in this definitive guide.
5. Making money with membership sites
It takes a lot of time to wade through content online to find the golden resources you need. Membership sites remove this from the equation and provide customers with all the info they need in one place.
What is a membership site? Essentially, it’s a resource hub. Customers pay a subscription fee, and they’re guaranteed access.
Resources can be tutorials, videos, posts, and any other form of content that your target audience finds useful. We’re all using them one way or another, and you can easily create a membership area if you already have a website.
It’s even easier to use an all-in-one platform like Podia. You don’t have to worry about the headaches of setting up a website, and you can sell memberships, courses, and digital downloads all in one place.
A great example of the membership site online business model is The Showrunner Community. It’s a paid community where podcasters get access to valuable resources like webinars and professional advice. Not only do members learn from the content, but they also benefit from a supportive and engaged community.
Pros of membership sites:
They provide recurring revenue (subscription-based)
They’re scalable
They have decent potential
Cons of membership sites:
Membership sites are not an asset
You don’t have active ownership
Membership sites are a great option if you’re ready to produce content, and you’re sure that people will find it useful. Make sure you stake out the competition and find a way to differentiate yourself from them – especially if they’re offering your premium content free.
6. Coaching and consulting
If you’re an expert on a topic, you can achieve the dream by actively coaching and consulting others. Coaching and consulting mean selling your expertise to your clients.
Unlike other online business methods, coaching and consulting rely on personal relationships. It’s in your best interest to work based on referrals, and become the authority in your industry.
A great example of the coaching model done right is Beverly Burgess. She’s a homeschooling coach and consultant helping parents navigate the muddy waters of educating their children at home.
Pros of coaching and consulting:
Possible recurring revenue
High demand
Low startup cost
Cons of coaching and consulting:
It’s not a saleable asset
You don’t have active ownership
If you’re an expert at something, it’s time to get to work and build up your credibility. Help yourself by helping others resolve their problems with your expertise!
How to get traffic to a website (and build an audience)
You can have a great business idea, but it’s important to find the audience for your product or service.
Most online businesses use a combination of these methods to get traffic to their website and grow an audience they’ll convert into paying customers.
1) Content marketing: blogging and guest blogging
Blogging and guest blogging consists of creating content for an audience. You can have your own blog and optimize it for keyword and SEO (later on in this post), and also generate leads by guest blogging on other relevant blogs in your industry.
Pros:
You can use other people’s network
Builds authority
Low cost
Cons:
Production time can be huge and it’s a lot of work
2) Podcasting
Podcasts are a great way to reach your audience and get in touch with significant people in your industry. Your focus should be on providing unique commentary, and value to your listeners.
The goal here is to convert your leads to customers by showing them that your product or service is useful because you’re an authority.
Pros:
Builds authority in your market
Relatively low cost to get started with a podcast
Opens up alternative sources of income (e.g., advertising and sponsorship)
Cons:
High time commitment
Interviewees can be hard to reach when you are getting started
Most podcasts fail
3) Start a YouTube channel
Having a YouTube channel is another way of promoting your online business through content. This is great if you’re selling a visual product/service, but keep in mind that there’s a lot of competition and you need to stand out with useful videos (if your target audience likes them).
Pros:
Builds brand awareness
Expands social reach
Cons:
Production time to do it right
Massively competitive in most markets
4) Forums and social media
There’s no better way of reaching your audience than reaching them where they are. Sites like Reddit and social media can help you get to them directly while also improving your brand awareness and learning more about your market.
Pros:
Expands your social reach
Builds brand awareness
Low cost
Low time commitment
Cons:
Saturation
5) SEO – organic search traffic
SEO means that your business will be displayed in the Google search network. Essentially, it’s all about providing useful content to your audience. Then you have to make sure the right people find it when they search for information on your topics.
We’ve spoken a lot about SEO techniques with Brian Dean of Backlinko. Check out his tips on getting to the first page of Google in this step-by-step guide.
Pros:
Low cost
High impact
Reach your audience when they’re ready to buy
Cons:
Saturation
6) Paid traffic
Finally, if you want to get your business in front of your target audience, you can always use paid traffic. This means advertising, and it can come in the form of Google AdWords PPC campaigns or social media ads.
Pros:
Great reach
The fastest way to test an offer
Relatively low cost (depending on the platform)
Cons:
Conversion depends on targeting
Steep learning curve
Which online business model is right for you?
You now have six potential business models and six potential traffic sources for your online business.
Now, you must make a choice. Which business model you are going to execute on and what traffic source you are going to use to find your first customers.
If you want to sell digital courses and start a podcast to drive traffic and find customers – great, get started. There is no right or wrong combination. The important thing is that you choose just one online business model and one traffic source. Then stay focused and don’t get distracted.
Ready to start your entrepreneurial journey?
Check out the Roadmap to Freedom for proven ways to get unstuck and start creating passive income today.
The post 6 Online Business Models (and Proven Ways to Get Customers) appeared first on Hack the Entrepreneur.
via Hack the Entrepreneur
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Why You Should Never Quit Making Music
Why You Should Never Quit Making Music: via LANDR Blog
If you’re committed to being a serious songwriter or composer, you’ve got your work cut out for you…
The competition is fierce: Tons of artists vying for everything from shows, blog writeups and play counts to album sales and record contracts. It can all make the art of writing music and getting it to the world seem difficult, thankless or even downright impossible.
Last year, the music industry research firm RIAA created a nifty visual database that represents music sales trends from 1973 to 2016. While digital distribution through platforms like Spotify and Deezer have created a slight uptick in music sales and growth for independent artists, the graphs overwhelmingly show the well of album sales rapidly running dry.
Forces outside your control like the fledgling, oversaturated music industry will probably never change, but your perceptions and expectations will have to if you want music-making to be a constant fixture in your life.
Challenges like these combined with the timeless need to be emotionally raw, vulnerable and present during the songwriting process might make you want to throw up your hands and quit, but you shouldn’t…
Dreams vs. reality
Most musicians begin their careers in the hopes that they’ll be able to someday earn a living by doing nothing but creating and performing their music.
The Wests, Swifts and Beibers of pop music prove that with the right talent, connections and luck that it’s possible. But while some artists continue to find wealth and fame through their music, the overwhelmingly vast majority of artists are lucky to eek out a modest living creating music.
The overwhelmingly vast majority of artists are lucky to eek out a modest living creating music.
Even musicians with bonafide hits are having a difficult time making real money off their songs. A 2016 New Yorker article about the negative implications of music streaming profiled Michelle Lewis, a songwriter who found big success on Spotify but not a way to pay her bills:
“I have this hit. Nearly three million streams on Spotify!’ And then my check came, and it was for seventeen dollars and seventy-two cents.”
Similarly, in 2012, the universally adored indie rock band Grizzly Bear revealed that some of its members couldn’t afford health insurance in a Vulture Magazine feature. Surely a band as revered and acclaimed and Grizzly Bear should be able to make a decent living purely off their music, right?
Forces outside your control like the fledgling, oversaturated music industry will probably never change, but your perceptions and expectations will have to if you want music-making to be a constant fixture in your life.
Famous for their unique and indelible contributions to indie pop, Grizzly Bear quickly earned accolades from fans and the staunchest music critics alike with their seminal album Yellow House in 2006. Eleven years later, Grizzly Bear remains one of alternative music’s most celebrated acts. So if these artists are having a hard time paying the bills with their music, what does that mean for the rest of us?
Lucky for us, Grizzly Bear manages to continue making incredible music no matter how much money they’re making.
So what can you learn from their story? In music and so many other arenas in life, when the things that should happen don’t, we’re left with no other choice than to adjust our plans and expectations and stay focussed on what really matters.
It’s time to redefine what “making it” in music means
Since it’s becoming increasingly difficult for even conventionally successful musicians to make full-time careers out of writing music, it’s probably time for a collective rethinking of what it means to “make it.”
Making music takes time, money and a ton of energy, so it’s important to ask what you get out of the process of writing, producing and performing. If you fail to do this, you might be missing some of less tangible rewards that come along with making music.
Some people make music as a form of meditation to maintain their own well-being. For others, there’s no better thrill than getting on stage and performing in front of people.
No matter how you make music or why, If it makes you happy and you get to do it regularly, then you’re successful no matter how much money you make from doing it.
There’s absolutely nothing wrong with wanting to get paid for something you love to do and that you know you’re good at, but you probably won’t make music for very long if your metrics for success are based on things like money earned, Facebook likes and blog mentions.
Making music takes time, money and a ton of energy, so it’s important to ask what you get out of the process of writing, producing and performing. If you fail to do this, you might be missing some of less tangible rewards that come along with making music.
Certain types of success are always attainable
Is it likely your band will defy the odds and become a major commercial success? The chance is there, but it’s pretty slim. As far as finding true creative fulfillment through making music by your own definition of success, that’s a completely different story…
No two processes of making music are alike and neither are the forces that motivate us to make music in the first place. Take some time to define what exactly you get out of creating music. You might discover some of the ways you’ve been “making it” in music all along. If music makes you happy and you get to make it regularly, how are you not already successful?
For many artists, the fruit of the labor of making and producing music is the creative process of making music itself.
While music might not be the way you’ll pay your bills, removing the pressure out of trying to be conventionally successful out of the songwriting process provides a limitless creative freedom that you couldn’t have found if you were trying to crank out hits.
Success in music is starting and finishing projects, finding ways to be innovative and immersing yourself in your own unique process, whatever it looks like. Instead of wishing you could be somewhere else with your music, you’re probably much better off by celebrating all the successes you’re experiencing right now, no matter how small they might be.
What should it mean to be successful in music? If you can decide that for yourself and begin making music on your own terms, you’ll have a better chance at making music throughout your entire life instead of becoming jaded and burning out after a couple of years. Success should always start with artistic fulfillment.
Why it’s worth it to keep going
Music is an incredibly powerful force that’s capable of making life better for millions of people.
If songwriters stopped making music because they knew it wouldn’t make them money or get them likes and plays, the world would simply be a worse place.
But while music improves the lives of listeners, keep in mind what the songwriting process does for you. If creating music makes you a happier and more fulfilled person, then it simply needs to be a part of your life whether you’re selling out shows on tour or are writing music in your garage for fun.
You absolutely can build a conventionally successful career in music, but you’ll have a hell of a time getting there if you’re unable to appreciate the non-material rewards of making music.
So find success in your own process first. It’s the only way to truly build buzz, popularity or monetary success in the first place.
The world is better because of music, and if you’re better when you’re making it, you should do everything you can to ensure it’s something you do for the rest of your life.
The post Why You Should Never Quit Making Music appeared first on LANDR Blog.
from LANDR Blog https://blog.landr.com/dont-quit-making-music-2/ via https://www.youtube.com/user/corporatethief/playlists from Steve Hart https://stevehartcom.tumblr.com/post/173040253719
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Advertising Efficiency Size With Better Metrics.
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Expert Obligation Insurance coverage Requirement For Advertising and marketing Professionals.
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Why You Shouldn’t Quit Making Music
Why You Shouldn’t Quit Making Music: via LANDR Blog
If you’re committed to being a serious songwriter or composer, you’ve got your work cut out for you…
The competition is fierce: Tons of artists vying for everything from shows, blog writeups and play counts to album sales and record contracts. It can all make the art of writing music and getting it to the world seem difficult, thankless or even downright impossible.
Last year, the music industry research firm RIAA created a nifty visual database that represents music sales trends from 1973 to 2016. While digital distribution through platforms like Spotify and Deezer have created a slight uptick in music sales and growth for independent artists, the graphs overwhelmingly show the well of album sales rapidly running dry.
Forces outside your control like the fledgling, oversaturated music industry will probably never change, but your perceptions and expectations will have to if you want music-making to be a constant fixture in your life.
Challenges like these combined with the timeless need to be emotionally raw, vulnerable and present during the songwriting process might make you want to throw up your hands and quit, but you shouldn’t…
Dreams vs. reality
Most musicians begin their careers in the hopes that they’ll be able to someday earn a living by doing nothing but creating and performing their music.
The Wests, Swifts and Beibers of pop music prove that with the right talent, connections and luck that it’s possible. But while some artists continue to find wealth and fame through their music, the overwhelmingly vast majority of artists are lucky to eek out a modest living creating music.
The overwhelmingly vast majority of artists are lucky to eek out a modest living creating music.
Even musicians with bonafide hits are having a difficult time making real money off their songs. A 2016 New Yorker article about the negative implications of music streaming profiled Michelle Lewis, a songwriter who found big success on Spotify but not a way to pay her bills:
“I have this hit. Nearly three million streams on Spotify!’ And then my check came, and it was for seventeen dollars and seventy-two cents.”
Similarly, in 2012, the universally adored indie rock band Grizzly Bear revealed that some of its members couldn’t afford health insurance in a Vulture Magazine feature. Surely a band as revered and acclaimed and Grizzly Bear should be able to make a decent living purely off their music, right?
Forces outside your control like the fledgling, oversaturated music industry will probably never change, but your perceptions and expectations will have to if you want music-making to be a constant fixture in your life.
Famous for their unique and indelible contributions to indie pop, Grizzly Bear quickly earned accolades from fans and the staunchest music critics alike with their seminal album Yellow House in 2006. Eleven years later, Grizzly Bear remains one of alternative music’s most celebrated acts. So if these artists are having a hard time paying the bills with their music, what does that mean for the rest of us?
Lucky for us, Grizzly Bear manages to continue making incredible music no matter how much money they’re making.
So what can you learn from their story? In music and so many other arenas in life, when the things that should happen don’t, we’re left with no other choice than to adjust our plans and expectations and stay focussed on what really matters.
It’s time to redefine what “making it” in music means
Since it’s becoming increasingly difficult for even conventionally successful musicians to make full-time careers out of writing music, it’s probably time for a collective rethinking of what it means to “make it.”
Making music takes time, money and a ton of energy, so it’s important to ask what you get out of the process of writing, producing and performing. If you fail to do this, you might be missing some of less tangible rewards that come along with making music.
Some people make music as a form of meditation to maintain their own well-being. For others, there’s no better thrill than getting on stage and performing in front of people.
No matter how you make music or why, If it makes you happy and you get to do it regularly, then you’re successful no matter how much money you make from doing it.
There’s absolutely nothing wrong with wanting to get paid for something you love to do and that you know you’re good at, but you probably won’t make music for very long if your metrics for success are based on things like money earned, Facebook likes and blog mentions.
Making music takes time, money and a ton of energy, so it’s important to ask what you get out of the process of writing, producing and performing. If you fail to do this, you might be missing some of less tangible rewards that come along with making music.
Certain types of success are always attainable
Is it likely your band will defy the odds and become a major commercial success? The chance is there, but it’s pretty slim. As far as finding true creative fulfillment through making music by your own definition of success, that’s a completely different story…
No two processes of making music are alike and neither are the forces that motivate us to make music in the first place. Take some time to define what exactly you get out of creating music. You might discover some of the ways you’ve been “making it” in music all along. If music makes you happy and you get to make it regularly, how are you not already successful?
For many artists, the fruit of the labor of making and producing music is the creative process of making music itself.
While music might not be the way you’ll pay your bills, removing the pressure out of trying to be conventionally successful out of the songwriting process provides a limitless creative freedom that you couldn’t have found if you were trying to crank out hits.
Success in music is starting and finishing projects, finding ways to be innovative and immersing yourself in your own unique process, whatever it looks like. Instead of wishing you could be somewhere else with your music, you’re probably much better off by celebrating all the successes you’re experiencing right now, no matter how small they might be.
What should it mean to be successful in music? If you can decide that for yourself and begin making music on your own terms, you’ll have a better chance at making music throughout your entire life instead of becoming jaded and burning out after a couple of years. Success should always start with artistic fulfillment.
Why it’s worth it to keep going
Music is an incredibly powerful force that’s capable of making life better for millions of people.
If songwriters stopped making music because they knew it wouldn’t make them money or get them likes and plays, the world would simply be a worse place.
But while music improves the lives of listeners, keep in mind what the songwriting process does for you. If creating music makes you a happier and more fulfilled person, then it simply needs to be a part of your life whether you’re selling out shows on tour or are writing music in your garage for fun.
You absolutely can build a conventionally successful career in music, but you’ll have a hell of a time getting there if you’re unable to appreciate the non-material rewards of making music.
So find success in your own process first. It’s the only way to truly build buzz, popularity or monetary success in the first place.
The world is better because of music, and if you’re better when you’re making it, you should do everything you can to ensure it’s something you do for the rest of your life.
The post Why You Shouldn’t Quit Making Music appeared first on LANDR Blog.
from LANDR Blog https://blog.landr.com/dont-quit-making-music/ via https://www.youtube.com/user/corporatethief/playlists from Steve Hart https://stevehartcom.tumblr.com/post/166578161529
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