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alexwinfield-blog1 · 6 years ago

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Digital Footprints: Put YOUR stamp on it.

It’s Monday morning. A new day. Another week of school. You turn off your alarm and head straight over to Twitter. “Monday already !!!!!!! (Crying emoji X10) Can’t w8 to get back into bed”. Your phone pings. It’s Lizzie. Your BFF. She never lets you down. Except not today it seems. “Soz bbe. Sooooo ill. Grab any hw sheets for me plzzzz (blowing kiss emoji) xxxx”. Mum shouts up the stairs “Are you getting up at any point today? The dog needs walking and you need to take your brother to school!” You slam your phone into the duvet, roll your eyes and take a deep breath. You’re annoyed and the day has only just begun. Toast in one hand and dragging your brother out the door by the other, you smile at the postman. “Morning”, you say. Knowing full well he loses your packages ALL THE TIME. Be nice mum always tells you. Manners cost nothing.

You get to school. The mean girls stare you down as you walk to your English lesson. You try to look cool. You tell yourself that one day they’ll take you in as one of their own, but maybe today just isn’t that day. You find your seat, unpack your books, your pencil case, tucking your phone under your hideous plaid skirt. Silly really. Illuminating skirts aren’t exactly the school uniform market’s latest innovation. You’re top of your class. You know you shouldn’t be scrolling through Instagram in a lesson, but everyone else does, and you for sure don’t want to stick out any more than what you already do. You get A’s in nearly every assignment and you compete in nearly every extra-curriculum sport in the school, but you can’t help but fantasise about that Instagram #gymbod. Your parents are immensely proud, and your teachers? You can’t do enough to please them. You love school. Never too shy to raise your hand in class, never too eager to stand in front of the WHOLE of year 11 to deliver a speech about the school’s litter policy, and never too embarrassed to admit to your friends that you’ve not even kissed a boy.

It’s lunchtime. You and your best friends of 12 years gather around the canteen table.They tell you about their exciting weekends. How their heart throb boyfriends distracted them from getting any work done. How they got ridiculously drunk at a family party and how their mum grounded them for coming home at 10:33 – 3 minutes later than expected. And you? You just listen. For the most part, you spend your break and lunch times talking in the hockey team WhatsApp group chat. They’re a laugh. Sometimes you tell the girls about your boring weekend, or even fluff it up slightly by telling them you actually got out of your pyjamas. They would never believe you. You’re well and truly the plain Jane out of the bunch. The new boy in your year asks if the seat next to you is taken. The girls think he’s a nerd but you think he’s quite cute. You say no. The girls sigh as if to say “you’re such a loser”, but you don’t care. You have to pretend you don’t know his name, that you don’t have an unhealthy obsession with checking his Facebook. You know his cat goes by the name of Clive, but you pretend you don’t know that. You know he plays for the local rugby team, but you’re not supposed to know that either. You don’t know that his birthday is the 6th of June, and most importantly, you must NOT show any bitterness towards his girlfriend of 3 years.

Home time at last. You’re loosening your tie as you get closer to the front door, eager to jump straight back into bed. PING. It’s the girls group chat. “House (girl dancing emoji) Sat nite. 8.30. B there or b (square emoji)”. NOOO. You promised mum you’d have a film night with her. Saturday night rolls around. You’ve been plotting all week how you could get away with this one, but she’s a mum. They find out everything. Not this time. You divert from the party situation. It’s now a revision sleepover situation with the girls. You ask to go and of course you’re allowed. School first, partying second. It’s 10pm. You’re having the best time but you assured mum updates on the revision sesh. So, as promised, you load up Instagram stories. On your second Instagram account, obviously. By second, you mean the only Instagram account your mum thinks exists, right? You locate the photo album named “revision”. You browse this until you find the most colourful, most mind-map-ful, most hard working-esque photo you can find. And voila! A little later, in comes a text from mum. “Wonderful stuff. Looks like you’re really working hard. See you in the morning :)” . Little does she know, over on what might as well scream @yourerliar101, several stories and photos were posted of your amazing night with your besties. In the morning it seems the party was a huge success. Tweets and Instagrams raving about the night – “Can’t believe Josh taught every1 to do the (worm emoji) (cry laughing emoji)”. “Had the best nite EVAAAAAA (tongue out emoji)”. “Me and the gals last night!!!!!!! (cocktail emoji) (heart eye emoji) #lovethem”.

Sound familiar? Well, this may not be too dissimilar to a day in the life of your late teenage years. (Millennials, this one is for you!) Through this artificial account, we learn that in just 24 hours, you are likely to perform a variety of different roles. You’re a reliable friend and a caring sibling. You’re also studious, a potential lover and occasionally a liar. But sometimes it’s for the best, right? So, quite literally, how can these personalities become transparent online?

Just like this teenager, the average social media user, whatever you may define this to be, can be traced online. Social media can speak volumes about a person. Not just what they get up to on the weekend, but the finer details. For example, they’re obsession with their house rabbits, how much they can’t stand their boss, and more recently, how they’ve jumped on-board Facebook’s latest bandwagon, “rate my meal”.

Social media, such as Instagram and Twitter allow me to present the most favourable, or sometimes least favourable, versions of myself. If you were to rewind to old school Alex on Twitter, you would definitely find tweets containing homophones, such as “u”, with my favourite acronym, still to this day, being “lol” – only used sarcastically of course. As well as this, I was a sucker for, and admittedly still am, a cluster of exaggerated punctuation, but mostly “!!!!!!!”. Although Crystal (2008) claims that young users of social media, especially in SMS, will use abbreviations such as “GTGMIW” (Got to go, mum is watching), this wasn’t necessarily the case when I was growing up with social media. Nowadays, it’s all about filtering what you put online. This screening allows you to hide your online activity, for example by disguising your wild Friday night shenanigans by deselecting your mum from viewing your Snapchat story. Or, creating a separate Instagram just for your friends’ entertainment. You can be as embarrassing as you like and you won’t have 800 followers judging you.

Goffman (1974) refers to this online social interaction as “audience segregation”. We ultimately filter aspects of our lives from certain people in order to curate and maintain a multitude of personalities depending on the context we are in. So, for me, this means presenting a sensible, family-friendly Alex on Facebook, an interesting and good-humoured Alex on Twitter, and an exciting, adventurous Alex on Instagram. Let’s take a look…

So, 2017 A-Level Results day. Here, we’ve got a definite exaggerated use of punctuation and excitable capitalisation. Not only this, I clearly thought the use of the extreme smiley emoji X2 wasn’t enough, resulting in going the extra mile with a #. What am I doing here? Looking back on this, this for sure could have been Facebook worthy. This could have bagged me a gushing army of comments from overjoyed family members bursting with pride. But why Twitter? My friends would see this. People I know, but don’t really know, would see this. Those 23 likes - those 23 people thought this was worthy of a tweet and that’s all that mattered. In this moment, I. Was. Clever.

Evidently, over the years, I desired to either be desperately funny or desperately embarrassing. You decide this one.

Would I have found any of these tweets to be bland if I weren’t to use homophones? Or exaggerated punctuation? Or hashtags? Were these attempts for me to moan about how busy my life was? Did I want sympathy or just someone to relate to?

Here’s Instagram Alex. Holidaying in the Dominican Republic, Lanzarote and Greece. Eating Wagamamas at least once a week. Being overly obsessed with a French Bulldog, attending fancy-dress parties and the occasional festival. This is what I choose to share online. Not very exciting, but a fairly accurate representation of me. You can guarantee nearly every other caption incorporates an excessive use of emoticons, sarcasm and most definitely a little too much of this “!!!!!”.

What do these linguistic features allow me to achieve?

If I asked a complete stranger to read my Twitter, browse my Facebook and scroll through my Instagram, they would probably argue that my presence across these social media platforms doesn’t really differ that greatly. You could say that for the most part, I present the most authentic version of myself online. I’m not one to shy away from no-make up selfies, or tell the world about how groggy I feel after waking up from that 3- hour nap, or in fact how much I moan about going to my 20 hours a week part-time kitchen job.

However, for some people, this is not the case. Without audience segregation there would be a context collapse. Employees would start saying “lmao” when their boss asks for a coffee. Students would use inappropriate emoticons to sign of their “sorry I can’t make it to the lecture today, I’m ill” email. Parents would text, or even worse, tag you in their FB status announcing “#DINNERISREADY” instead of actually calling you down for dinner, and we definitely don’t want to live in a world full of parents who hashtag EVERYTHING.

So, what can we learn from this?

For both professional and personal matters, it’s important to present yourself online in a way that is consistent. You don’t want people to think you have 25 different personalities. Keep this for the real-life stuff. No one likes a catfish. After all, if 70% of employers screen candidates’ social media before they consider hiring, it’s important to avoid branding yourself as a fool online. Keep those drunken night out videos OFFLINE and maybe consider deleting those 2012 “Like for a rate <3” cringey Facebook statuses. However, don’t go erasing yourself offline completely in fear that you’ll never get a decent job. After all, 47% of employers argue that having an online presence allows them to learn a bit about who they’re hiring. So, be open, but not TOO open. Be YOU. However, if “you” means writing Facebook statuses about how much you love playing Angry Birds at work, or how you’re easily persuaded to go clubbing on a Monday night, maybe it’s best you don’t share the real you online. Be mindful about the digital footprint trail you’re leaving behind.

References:

Driver, S. (2018, October, 7). Keep It Clean: Social Media Screenings Gain In Popularity. Retrieved from: https://www.businessnewsdaily.com/2377-social-media-hiring.html

Jones, R. H., & Hafner. C. A. (2012). Undersatnding Digital Literacies. London: Routledge.

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