#please send reccos

[rywritess]

havent seen any good meeks x readers oneshots yet

(now we wait)

[blkkizzat]

ꨄ︎『blkkizzat Rules & Info』ꨄ︎

Rules/BYF:

This is an 18+ blog. You know if your ass should be on here or not.  If you interact with me you are acknowledging you are legally old enough to be reading this content where ever you are. That said I ain't nobody mammy, babysitter or 12 so I'm not gonna hunt you down or check every blog for blank, ageless, etc. That said, if I find out for whatever reason you are underage, I will block you. 

I'm sorry if I am slow to update. I'm busy with full-time corporate job, grad school, friends and I also have ADHD.

I’m a black girl so I write from a black girl perspective but with no descriptors so all can enjoy unless it’s black reader specified. I will say n!gga, etc here so if that makes you uncomfortable this isn’t the blog for you.

Please do not steal my graphics/headers/dividers. I made them myself in photoshop (credit for code of layout is on the desktop layout). If you have a question please ask me and I will help you but I can only help if you have Photoshop or CapCut as those are the programs I use.

Please do not repost, copy, translate, or reupload any of my writing. If you are inspired and would like to write your own version feel free to do so just tag/credit me so I can read it too!

I don’t mind if you recco me on other platforms and post a summary/review but no reading off story content please.

Reblogs, comments and likes are appreciated!

BLOCKIANA if: rude, kink shaming, homophobic, transphobic, racists, fatphobic, post too much furry shit, you dont know the difference between fiction and reality etc or anti-Nicki Minaj which atp is anti-black, imo. You could also just in engage in too much discourse (complaining about notes, bad mouthing/shady to other writers, bad takes in general, etc) or tw commentary like suicide, depression, etc. which I also try to avoid (for my own mental health) so it’s really nothing personal if you were blocked. I truly have no fucks to give for weakass tumblr drama (im on stan twt so i get enough there) so not trying to start any over protecting my peace.

I don’t answer questions on why someone got blocked. I have before and it never ends well, people get offended and start subposting/crashing out, its all so juvenile just respect people's choice.

No Flex/Drama Zone. This blog is a IRL mental break for me. I am not neutral on politics. I DO have opinions however I don’t talk about politics (FUCK TR*MP!), world issues, discourse, etc. on THIS blog so please don’t send me asks about it. That said, mental health issues don't count im here if you are struggling but please send as a msg not ask! But it’s so unserious for me to talk about wanting to toot up and suck off [anime!character] from the back and then the next post is about starving kids or who America is deciding to fuck over today, this isn’t the place for that. I also spent my whole career thus far working in mass media surrounded by world issues daily (i work for a well known media company now). Not to mention my grandpa is a pastor and my family runs a non-profit rehab center focused on low-income/homeless. Plus actual volunteer work.(working through my grad school on a consulting project for a trade union helping women in India). I just say this to say you cannot guilt or bully me into posting about anything here. My IRL outreach and impact extends much further then a post or reblog.

This doesn’t not include discourse around stealing if someone else has been stealing others or my works please let me know.

I do block certain tags and people for my own peace of mind/to avoid discourse.

This blog is my outlet and I’m here ONLY to write unhinged smut about my thirsts for 2D men and be horny on the timeline, we will fr be besties if you are down for the same.  ✎ (❁ᴗ͈ˬᴗ͈) ༉‧ ♡*.✧

What’s a GO:

SMUT. Pretty much anything is a GO: unprotected, group sex, swinging, cheating, preg, bratty/sub/dom, omgeaverse, ovulation/menstrual, roughplay, age gap, age up, dubcon/noncon, recreational drugs, milfs/dilfs, kidnapping, incest, etc. let me know your kinks and I will try to do them justice.

Some fluff. I'm probably not going to write it unless its requested though lol.

Maybe a lil angst every now and again but me feeling emo just makes me want to write porn so... *kanye shrug*

What’s a DUB:

I only won't do overly gross or violent things so NO scat, STDs, mutilation, body horror, violent noncon, body/weight shaming (includes eating disorders), furry (hybrid is OK), etc. I reserve the full right to deny any request or modify it if it contains one of those things OR something I forgot to include but I find myself uncomfortable with. 

I tag my works #✎ᝰ𝓀𝒾𝓏𝓏𝒶𝓉¢σσкѕ  & #✎ᝰ𝓀𝒾𝓏𝓏𝒶𝓉¢σσкє∂тнαт

Masterlist: ♋︎

[ereardon]

Recco list

I've seen a few other people do this so thought it might be fun.

Send me an ask with a fic that you recommend (please include the name of the fic and the writer) and a brief synopsis of why you think people should read it/what you loved about the story! I'd love to discover some new writers and fics, and help spotlight people's work 🥰

[thewintersoldierdisaster]

Oooh book ordering?? Any hockey romance reccos for the rest of us? Please and thank you 🤍

this is totally not an exhaustive list and if you guys have any recs for me - send them along! i also have the most basic tastes in books so if you’ve been on booktok, you’ll probably know all of these lol

i’ve read:

isn’t it bromantic? by lyssa kay adams - it’s part of a series and literally all of them are amazing

off campus/briar u series - elle kennedy

breakaway - grace reilly

always only you - chloe liese (also have if only you as my next book, it’s all part of a series and they’re all good!)

on my tbr/contemplating buying:

icebreaker - hannah grace

iced out - veronica eden

mile high - liz tomforde

pucking around - emily rath (this one is like 700 pages and apparently 99% smut and a reverse harem so it kinda scares me lol)

lucky hit, blissful hook, vital blindside - hannah cowan

play with me, consider me - becka mack

maren moore’s hockey series

teagan hunter’s hockey series

[kadajwifeyff7]

SPACE FOLKS

(This is me btw)

Hey y’all, so I’ve been through my shit recently ♥️but today I found out the reason why my tablet wasn’t sending art into my drive is because the date was set to 01/01/2013😭so i fixed it and it worked. So now I can upload my art!!! I really wanna try to develop my art more and post on here♥️ anyways here’s my art drop plus lore♥️♥️

Cardeygene- The last member of the MassaCarge Wolfe Tribe

 born from a tribe which was hunted down by a mysterious group , Cardeygene(CAR-DEH-GIN),nicknamed Recco(RESSE-O), is a mesoamerican young man from the planet Ruffsawr(ROOF-SAW)He is incredibly shy and keeps to himself unless his art is involved. He lives for color in a bleak space world and loves his heritage, using it in his art whenever he can. When he was found by the mercenary ninja, Rai-Z, he was chained to a part of a spirit, in his tribe called a CussKi(COO-SS-KEY), that itself is a part of the body of the ancient, a being that was said to watch over the cosmos. This CussKi is named Bamar(BI-MAR) roughly translating to “Head of the ancient”. Bamar is a rough CussKi that watches over Recco and whenever Recco needs to fight, Bamar takes over and causes Recco to use his wolf powers, part of his heritage bloodline. They love each other like a father and son, but even the closest family holds dark secrets…..

He’s deeply in love with all on the God Fallenher and all love him, seeing him as a young brother. He is the second youngest squad member at 17.

Kiara Zarnfiy- Scientist of the modern age

A young woman, only 15. She works for her sister on the spaceship, God Fallenher. She is a prodigy of medical science . She’s trusty and always willing to help others even if it means she would be hurt in the end. She wants to please her older sister and be a better fighter overall, as she barely contributes to combat. She’s also obsessed with earth culture, specifically a mix between Egyptian, 2010’s and South Asian cultures and traditions. She researches these things constantly. So much so she made her hair look like the ears of an Egyptian cat and decorated it with 2010’s scene culture colors. It’s hard for her to always fit the uniforms the ship and shipping companies give so she modified her outfit to suit her and her taste. If any ship inspector confronts her on it, her left sis,Menshina, blows them up! Non-lethally of course. That usually shuts them up! Her and menshina actually didn’t grow up together. Their mom broke up with their dad and got remarried. The mom took Menshina while she stayed with her dad. Kaira was only 2 when this happened and didn’t see her older sister for many years. They met again when she was 13 and Menshina was 20. Menshina missed her sister secretly and so gave her the job as the ship’s scientific director before realizing she was way over qualified!

Menshina OwalaTon- Head Captain of the GSS God Fallerher

Menshina may seem girly, but don’t let that fool you! She’s actually a trained assassin who worked under Zento Rah-sharguri, Rai-Z’s Father. She kills others for sport using her bands! Confused? Her odd white wristbands actually act as an incense, attracting wild beasts all over the cosmos to her, which then she traps and uses as weapons of mass destruction….or as a comfy seat. Menshina was originally born from the Zarnify Family, a group of beast tamers for circuses, which many believe may have helped her pull off her tricks. She’s very private to all except her young sister, Kaira. Menshina may tease her about never reaching the standards she sees for her, but Menshina sees Kaira as a formidable partner who can do so much more if she only believed she could. She’s sees her younger self in her. She also sees her mother, original captain of the God Fallenher, within her, a strong leader. Menshina clads herself in red to remind others that she’s seen blood and will never be afraid to spill some if the time calls for it. She also wears it to mimic The Red Saturn, a mysterious killer who slaughtered 27 ships in 1 night a long time ago. She may seem heartless or even cruel, but she cares for those she sees as friends. She puts sparks of color in her hair as a reminder of her love for others, as they reference her sister and her love for colors.

These are the current characters in my little art piece, more may come soon!

[reigningm4x]

If you are in Canada and have big boobs, please send me bra reccos lmao

[staggeringbeast]

in dire need of some good fucking fanfiction

[russett-pots]

Song recommendation: TY Track - Rose ft. RedVelvet Seulgi

Thanks for the song recco. I really like it. It is my kind of style. Idk if you would but it is nice study music or something when i would commute and i want something slow.

If anyone wants a link here

please send more. tbh im kinda tired of my playlist that is full of twice and izone (sorry) but i want to listen to something else for a change

[thed4rkhand]

Hello! I hope you have been well. I would like to participate in your game please. I recommend Fantastic Beasts: The Crimes of Grindelwald, Doctor Strange, La La Land, & Parasite. I'm not sure if you watch K-dramas, but I liked He Is Psychometric, Vagabond, Kill It, & Arthdal Chronicles.

Rising: Cancer

Lord: Moon in 5th

Saturn: Gemini in 12th

Thank you for hosting this unique game!

hey! wow omg so many reccos and omg i'll definitely check out the kdramas, also fantastic beasts the whole series is bomb!!!

so since now everyone is sending their vedic placements, i'll read yours as so!

So as a cancer rising, Saturn is malefic for you, however since moon is a benefic itself and a soft benefic at that, don’t worry too much about it. Since Saturn owns a Kendra house too, don’t worry about it too bad. Further since your natal Saturn is in the 12th house (which is a great placement for it) and in Gemini, it’s in pretty good dignity there. It won’t be harmful largely.

Onto the actual reading now, periods from November 20th to about January of 2023 might be troublesome, nothing terrible though. You might have some health issues during this period, hairfall, some menstrual health if you’re a female and maybe skin and eye troubles. You might be lost on the front about romantic relationships and partnerships in work with people, there will be many options but too little time to actually explore them. You might face rapid changes in your lifestyle and might have to travel due to family concerns. Further January to April of 2022 will also cause conflicts with partners and friends and may give you health troubles in case you don’t take care. However be sure to take time to cool down and relax, as Saturn will be strong in digbala, so if you put in hard work you will get your desired results in both career and love regardless of bad degrees and affliction.

In 2022 you will be focussing on love, partnerships, career, health, money and education. You will create a healthy balance between your personal and public lifestyles, and if so far you haven’t gotten into a stable relationship, the this is your year. You may rapidly lose weight this year, and will go through many changes in friend groups and luck. If you feel that previously you’ve had toxic relations with friends, you will this year find a stable group of friends, and your luck shall improve. You may receive inheritance or go into occult activities such as tarot and astrology largely. You will find a peace of mind.

You will see brilliant luck starting May of next year when Mars as your 9th lord of luck will enter Aries. You shall see rapid improvement in relations with parents, growth in education and opportunities for exponential development in areas of self such as beauty and mental care. Luck will flow to you, and if you’re planning on pursuing higher education or applying for it abroad then this is a very auspicious period for it. Your father will benefit during this period and your mother may be entering into a creative venture or travelling for religious reasons next year.

This is all I have for you! Hope you have a great year❤️❤️

[jupiterjuicexsugarskye]

Women of My World x 12

I haven’t been doing this, properly... Well, like I used to!

Is there a proper way to do things?

(I don’t know.)

Before we dive in, can I say that the women are alright? I love them, and I’m very possessive about my mujeres. - So, this is an inside joke between me, myself and I... That I should title this series as Women of My Wardrobe instead, heh. Not like I own the clothes or jewellery (man, how I’d like to) they are wearing and sporting. I do wish the outfits were real! Or would come to life. That’d be magical, eh? (I just read that in an Irish accent, lel.)

It makes me think of the plots of those yummy Chinese-inspired fables in Tinkle. Do y’ remember? Speaking of which, drawing this woman (and colouring her in) filled my mind’s confines with oriental princesses and the like.

Ying Yue’s (that be her name) royalty, as you can perhaps tell. She’s one of the few princesses in China who decided her single-hood was too precious to give up for the sake of having a partner for life (romantic or otherwise). She’s got companions, platonic, and of the sexual kind but also, she has a head full of dreams/plans! For herself. For her people. For all the little women out there. Ooh, also, while she is good with a sword, Ying Yue loves to work on her calligraphy in her leisure time. She would very much like to learn some embroidery techniques, this year; she isn’t adroit yet when it comes to handling a sewing needle. 

Ying Yue is well known in the country for her aesthetic and dressing sense. Mama be digging her lewk! Erm, Mama’s me. I’m drooling.

Okay, wait!

Going back to the first sentence I typed, what I mean is that I have been posting these drawings late, and not daily (as I intended to). I post them between chotu breaks, every couple of das, and that’s okay right? (My argument: I’m the creator.) It just seemed like the wisest thing to do. I’ve been pushing myself harrrd ever since I started this series, this month, but yeah, there were days when I ...just... couldn’t. I needed a breather.

It made me wonder how I did it in 2017 and 2018... I posted a woman, every single day. Crazy! Who was I, even? Who am I, now? :-(

TL;DR: Yes, there will be forty women. I just might not publish a drawing, every day. Gotta be smart, y’all... My body and my brain deserves to be in the good place. My hands, too! (I will only hope that you continue to follow/support me on this journey, should you like to - if at all.)

P.S. I’ve got a few prints up for sale, if you’re keen to purchase any? I’ll share deets (soon), with respect to how you can order things. (Could you also please tell me about blogging platforms other than Blogger, Tumblr or WordPress that are real nice? Been researching but not convinced of my findings... Should you have reccos, hit me up.)

NOTE: The women in this particular series were made of my own accord, and possess no affiliation to anything whatsoever. They belong to me - Roanna Fernandes, and I hope you will not employ/plagiarise these drawings in any form, manner or motif (should you appreciate this artwork at all). On a separate note, should you like my work to consider my services for a prospective project or such, write to me at jupiterskye4@gmail.com or send me a message via this platform, etc.

[roypstickney]

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.

You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.

Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.

Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)

If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.

As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.

Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:

Why isn’t my ecommerce website selling?

What’s an ecommerce landing page?

What makes a great landing page for ecommerce?

What are some awesome ecommerce landing page examples?

Why Isn’t My Ecommerce Website Selling?

First things first. Why doesn’t your ecomm storefront convert as well as you’d like?

Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.

Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.

Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.

Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.

Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.

What’s an Ecommerce Landing Page?

An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.

Remember our PPC use case? Let’s look at an improved experience:

In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.

Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.

Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.

What Makes a Great Landing Page for Ecommerce?

“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”

We’re so glad you asked.

The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.

The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.

Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.

A Great Ecommerce Landing Page Is:

#1. Perfectly aligned with your paid advertisement

This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.

#2. Easy to follow with straightforward and concise messaging

It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.

#3. Optimized for desktop and mobile visitors alike

More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.

#4. Laser-focused on its primary goal: conversion

Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.

Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.

What Are Some Awesome Ecommerce Landing Page Examples?

It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.

Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.

Alps & Meters

Industry: Apparel Model: Storefront Page Type: Click-Through

One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.

SnackNation

Industry: Food & Beverage Model: Subscription Page Type: Lead Generation

This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.

This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.

Alchemy Fine Home

Industry: Home Model: Storefront Page Type: Lead Generation

Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.

This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.

Want to Build Ecommerce Landing Pages Like the Pros?

“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.

Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.

What’s Inside the Lookbook?

Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.

At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).

Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.

Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.

[kennethmontiveros]

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.

You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.

Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.

Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)

If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.

As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.

Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:

Why isn’t my ecommerce website selling?

What’s an ecommerce landing page?

What makes a great landing page for ecommerce?

What are some awesome ecommerce landing page examples?

Why Isn’t My Ecommerce Website Selling?

First things first. Why doesn’t your ecomm storefront convert as well as you’d like?

Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.

Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.

Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.

Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.

Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.

What’s an Ecommerce Landing Page?

An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.

Remember our PPC use case? Let’s look at an improved experience:

In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.

Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.

Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.

What Makes a Great Landing Page for Ecommerce?

“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”

We’re so glad you asked.

The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.

The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.

Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.

A Great Ecommerce Landing Page Is:

#1. Perfectly aligned with your paid advertisement

This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.

#2. Easy to follow with straightforward and concise messaging

It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.

#3. Optimized for desktop and mobile visitors alike

More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.

#4. Laser-focused on its primary goal: conversion

Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.

Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.

What Are Some Awesome Ecommerce Landing Page Examples?

It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.

Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.

Alps & Meters

Industry: Apparel Model: Storefront Page Type: Click-Through

One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.

SnackNation

Industry: Food & Beverage Model: Subscription Page Type: Lead Generation

This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.

This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.

Alchemy Fine Home

Industry: Home Model: Storefront Page Type: Lead Generation

Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.

This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.

Want to Build Ecommerce Landing Pages Like the Pros?

“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.

Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.

What’s Inside the Lookbook?

Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.

At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).

Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.

Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages published first on http://nickpontemktg.blogspot.com/

[annaxkeating]

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.

You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.

Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.

Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)

If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.

As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.

Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:

Why isn’t my ecommerce website selling?

What’s an ecommerce landing page?

What makes a great landing page for ecommerce?

What are some awesome ecommerce landing page examples?

Why Isn’t My Ecommerce Website Selling?

First things first. Why doesn’t your ecomm storefront convert as well as you’d like?

Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.

Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.

Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.

Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.

Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.

What’s an Ecommerce Landing Page?

An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.

Remember our PPC use case? Let’s look at an improved experience:

In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.

Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.

Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.

What Makes a Great Landing Page for Ecommerce?

“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”

We’re so glad you asked.

The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.

The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.

Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.

A Great Ecommerce Landing Page Is:

#1. Perfectly aligned with your paid advertisement

This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.

#2. Easy to follow with straightforward and concise messaging

It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.

#3. Optimized for desktop and mobile visitors alike

More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.

#4. Laser-focused on its primary goal: conversion

Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.

Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.

What Are Some Awesome Ecommerce Landing Page Examples?

It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.

Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.

Alps & Meters

Industry: Apparel Model: Storefront Page Type: Click-Through

One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.

SnackNation

Industry: Food & Beverage Model: Subscription Page Type: Lead Generation

This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.

This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.

Alchemy Fine Home

Industry: Home Model: Storefront Page Type: Lead Generation

Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.

This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.

Want to Build Ecommerce Landing Pages Like the Pros?

“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.

Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.

What’s Inside the Lookbook?

Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.

At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).

Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.

Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.

from Digital https://unbounce.com/landing-pages/ecommerce-lookbook/ via http://www.rssmix.com/

[ereardon]

There is something so odd about moving on.

Tonight is our last night in our apartment. We've been here the entire time we've lived in the DMV. Almost three years. But somehow, I never fit in here. I never felt like it was home. I spent a little over four years in New York, but that was home to me. I still very much feel like a New Yorker inside. I don't feel that way about DC at all.

Maybe it's because of COVID? Maybe it's because my vibe is so not DC girlie. Maybe because I go back to NY a lot for work, and it's where my friends are. Maybe because I always knew that being here was a means to an end — that my husband would finish law school and we would move closer to his parents or to my dad. Buy a house, start a family, turn 30.

Either way, feeling a little sentimental as I sit on my mattress on the ground like some Bushwick-IPA-drinking-guittar-playing-fuccboi. I've also very hypocritically declared, mid-packing crisis, that I like minimalism, to which my husband BARKED with laughter and looked at me and said, "You have two walk in closets full of clothes and forty purses" and promptly put me in my place. But hey, that's Sugar Mama to you, bud.

Tomorrow we're officially moving South. So please send any and all North Carolina reccos! xx

[josephkchoi]

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.

You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.

Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.

Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)

If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.

As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.

Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:

Why isn’t my ecommerce website selling?

What’s an ecommerce landing page?

What makes a great landing page for ecommerce?

What are some awesome ecommerce landing page examples?

Why Isn’t My Ecommerce Website Selling?

First things first. Why doesn’t your ecomm storefront convert as well as you’d like?

Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.

Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.

Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.

Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.

Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.

What’s an Ecommerce Landing Page?

An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.

Remember our PPC use case? Let’s look at an improved experience:

In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.

Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.

Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.

What Makes a Great Landing Page for Ecommerce?

“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”

We’re so glad you asked.

The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.

The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.

Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.

A Great Ecommerce Landing Page Is:

#1. Perfectly aligned with your paid advertisement

This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.

#2. Easy to follow with straightforward and concise messaging

It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.

#3. Optimized for desktop and mobile visitors alike

More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.

#4. Laser-focused on its primary goal: conversion

Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.

Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.

What Are Some Awesome Ecommerce Landing Page Examples?

It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.

Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.

Alps & Meters

Industry: Apparel Model: Storefront Page Type: Click-Through

One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.

SnackNation

Industry: Food & Beverage Model: Subscription Page Type: Lead Generation

This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.

This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.

Alchemy Fine Home

Industry: Home Model: Storefront Page Type: Lead Generation

Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.

This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.

Want to Build Ecommerce Landing Pages Like the Pros?

“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.

Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.

What’s Inside the Lookbook?

Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.

At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).

Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.

Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages published first on https://nickpontemrktg.wordpress.com/

[samanthasmeyers]

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.

You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.

Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.

Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)

If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.

As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.

Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:

Why isn’t my ecommerce website selling?

What’s an ecommerce landing page?

What makes a great landing page for ecommerce?

What are some awesome ecommerce landing page examples?

Why Isn’t My Ecommerce Website Selling?

First things first. Why doesn’t your ecomm storefront convert as well as you’d like?

Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.

Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.

Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.

Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.

Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.

What’s an Ecommerce Landing Page?

An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.

Remember our PPC use case? Let’s look at an improved experience:

In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.

Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.

Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.

What Makes a Great Landing Page for Ecommerce?

“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”

We’re so glad you asked.

The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.

The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.

Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.

A Great Ecommerce Landing Page Is:

#1. Perfectly aligned with your paid advertisement

This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.

#2. Easy to follow with straightforward and concise messaging

It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.

#3. Optimized for desktop and mobile visitors alike

More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.

#4. Laser-focused on its primary goal: conversion

Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.

Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.

What Are Some Awesome Ecommerce Landing Page Examples?

It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.

Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.

Alps & Meters

Industry: Apparel Model: Storefront Page Type: Click-Through

One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.

SnackNation

Industry: Food & Beverage Model: Subscription Page Type: Lead Generation

This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.

This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.

Alchemy Fine Home

Industry: Home Model: Storefront Page Type: Lead Generation

Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.

This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.

Want to Build Ecommerce Landing Pages Like the Pros?

“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.

Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.

What’s Inside the Lookbook?

Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.

At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).

Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.

Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.

from Marketing https://unbounce.com/landing-pages/ecommerce-lookbook/ via http://www.rssmix.com/