#pic came up on my feed advertising the final weeks

[joenateuser]

Kit Connor | via Romeo + Juliet

[marketingcourse-blog1]

Digital Marketing Course

Digital Marketing Made Simple: A Step-by-Step Guide

Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal?

Maybe a better question is: What is it?

This digital marketing guide will show you what’s what.

First popularized as a term in the early 2000’s, digital marketing has actually been around much longer.

Like, WAY longer. About 100 years longer, to be exact.

Here’s a pic of the first digital marketer in history:

(Image source:

His name: Guillermo Marconi.

What? Marconi?

Yup. In 1896 he was the first human to demonstrate a, “public transmission of wireless signals.”

This dude invented the radio.

Shortly after his little demonstration in England, mores signals were transmitted across open water.

And, while it would take another 10 years for the radio to reach the general public, it sure didn’t take the creators long to realize they could use it to sell stuff.

The first live broadcast was from an opera performance at the Met and guess what people did after it?

They bought show tickets!

Digital marketing strategy was born.

I bet you’re surprised. I didn’t mention smartphones, apps, Facebook ads or blogs at all.

That’s because digital marketing has nothing to do with the internet.

Definition

As usual, Wikipedia does a crappy job at explaining: Digital marketing is an umbrella term for the targeted, measurable and interactive marketing of products or services using…

Ugh!

I want an easy definition that I can remember! Here’s one: Digital marketing is any form of marketing products or services that involves electronic devices.

That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or re targeting.

Digital marketing can be done both online and offline.

And, both kinds matter for a well-rounded digital marketing strategy.

Why digital marketing matters

Remember billboards?

I do.

As a young kid in California, my experiences from the back seat of our car mostly alternated between: “Mom, when are we there?” and “Uh, look, McDonald, can we go?”, whenever one of those 10 foot billboards popped up on the side of the road.

Growing up with Indian parents, the answer to both of those would, most times, be the same: “Not yet.”

Sometimes, big brands would even start a billboard war, like this one between Audi and BMW, which got quite a few laughs:

(Image source: BMW blog)

In 2015, a ton of my clients still spent hundreds of millions of dollars on billboard advertising.

Unfortunately or fortunately, it’s dead.

The reason why billboards, like the ones above, die, is perfectly illustrated in a single picture of a Volvo.

Because, frankly, the future of driving will look like this:

Not a single passenger will spend their time looking at the road.

Do me a favor, the next time you drive and are giving a friend a ride, take a peek at the passenger seat.

Just for a second.

Even now, chances are they’ll be looking at their phone.

Heck, in a world where 9% of all drivers are on the phone one way or the other (texting or calling), at any given moment during daylight hours, how can we think billboards have a future?

If not even the driver is looking at the road any more, who’s supposed to see those advertisements?

And, that’s not even considering self-driving cars, on which both Apple and Google are working (you know it’s going to happen).

Elon Musk suggests that they’ll be here around 2020.  That’s in only a few years.

That means you don’t have much time to figure out this digital marketing stuff before you can power down your old school printing press and close up shop.

The share of people spending more time using electronic devices is only going up from here.

With Americans spending 11+ hours on electronic devices, every single day, there’s not much left. That is, until we spend ALL of our time in the digital world.

And, while yes, online marketing is the reason that 25 year olds can now sit in their living room and earn 2 million dollars a year playing video games, offline marketing still has its place.

Let’s take a helicopter and circle around to get an overview.

Overview

The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.

The 7 big categories of online marketing are:

Search engine optimization (SEO)

Search engine marketing (SEM)

Content marketing

Social Media Marketing (SMM)

Pay-per-click advertising (PPC)

Affiliate marketing

Email marketing

Bounce created a great info graphic that sums up all kinds of online marketing in one neat chart.

(Image source: Unbounce)

The beginner’s guide to online marketing, on Quick Sprout, is a great place to get started.

Okay, that said, what other digital marketing is there? There’s plenty, actually.

Here are the 4 big categories of digital offline marketing.

First, there’s what I call enhanced offline marketing. This is a form of marketing that is entirely offline, but enhanced with electronic devices.

For example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating Thai food, is enhanced with this electronic device.

People have been using digital media to enhance their marketing for decades (you’ve only forgotten in what ways, as you’ll see).

(Image source: San Diego Tribune)

Next, there’s radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.

Of course, we can’t forget television marketing. TV ads have been around for more than half a century (and since 1953 also in color, nationwide – Yes, there was a time before color TV).

Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: phone marketing.

Let’s look at the 4 areas in more detail.

Enhanced offline marketing

What’s the difference between a billboard somewhere in the desert of Arizona and a billboard in New York City’s Times Square?

The size? The product?

3 letters: LED. Light emitting diodes.

All of the billboards in Times Square are electronic!

(Image source: Adweek)

Why? Because in the desert of Arizona, no one’s competing with you for people’s attention. If you have a billboard at all, you win.

But, in Times Square, attention is probably more valuable than anywhere else in the world. Over 330,000 people cross through it each day.

If you want to be distracted, there’s buses, taxis, promoters shouting and then, of course, the electronic billboards.

Some of them are even interactive, showing live feeds of the people on the square or pictures of customers.

Renting a billboard space on Times Square, for a year, will set you back a whopping $1,000,000 to $4,000,000.

Sounds expensive? Wait until you hear the prices for Super Bowl commercials.

What other forms does enhanced offline marketing take?

What do you see when you walk into an Apple Store these days?

(Image source: Wikipedia)

People leaning over i Pads, Mac books and i Phones.

If you have any type of electronic product, any product demo is an important part of your digital marketing strategy.

Okay, the next one’s a good one. If you remember this, you can consider yourself an extremely lucky kid:

(Image source: Emuparadise)

This is a demo disc for the original PlayStation and several of these were handed out with other games or sometimes even magazines.

It was the same with PC magazines.  Remember when they came with CDs (and later DVDs) and you couldn’t wait to throw them into your disk drive and see what samples were on them?

A little different than a demo, these are product samples in digital format.

People still do this.  Think of all the wannabe rappers or rockers in your hometown, handing out mix tapes and CDs and now probably USB sticks, to get you to listen to their music.

Alright, time to take a look at the category of digital marketing that’s probably been around the longest.

Radio marketing

Over 100 years have passed since that original first live broadcast of the opera performance at the Met and guess what – radio is still here.

Since radio did fairly well in transitioning to the internet, it hasn’t taken as big of a hit as TV.  And, even old school radio still matters.

Some facts:

Radio still reaches 85% of the US population every week

Listeners listen 2 hrs per day, on average

40% of all radio advertising expenses worldwide comes from the US

About half the population of the US listens to internet radio at least once a month

Now, while profits have shrunk, radio isn’t dead. Thanks to Pandora’s 80 million users, there are still about $4 billion in profits made each year.

But, aside from creating a kick ass, creative radio commercial that will do well, what else is there?

Recently, internet radio made a good move, doing what most podcasts do:advertise at the beginning of shows.

If you host a show revolving around a certain topic, like coaching, you can plug programs and products in, right before and at the end of the show.

Since social media is the marketing darling these days, it should be fairly easy tofind a local radio station, get on a show, be interviewed or negotiate a deal with them.

Once you do, be sure to get some sponsorships, to make sure that you’re a prime candidate for the station and that they give you the premium slot and the best air time possible.

In most cases, doing well on radio means being entertaining.

Cadillac and Dairy Queen are two brands that come up with solid radio commercials on a consistent basis.

You can listen to some examples here.

TV marketing

Television marketing is such a Goliath, it’ll likely never go away. It’s also easily the industry where the most money is burned each year.

Ever since Google Video turned into YouTube, the efficiency of TV ads has gone down rapidly.

Who wants to watch a crappy MTV show host review a game that they have no clue about, when they can join 40 million subscribers (!) watching PewDiePie not only rock video games, but also deliver hilarious comments.

All, free of charge, of course.

So, why are TV commercials nearly worthless, when the average American still watches 4 hours of TV each day?

They aren’t specific.

TV ads are unspecific. In a world of search engines, re targeting, social media and email marketing, we are so used to being marketed around products we already care about, that we blatantly ignore everything that’s not remotely relevant to us.

If we can even be bothered to watch a movie on TV, because it’s not yet on Netflix,a company making $5 billion in revenue annually by now, then what do we do?

We record it and we fast forward through all of the commercials.

We’re used to being in total control.

Marketers have to be smarter and smoother.

TV commercials just hit everyone across the board.

You could see a hemorrhoid cream commercial, followed by an Oreo ad and a burger spot, all while being overweight, diabetic and 22 years old.

Such a person would be a horrible target to be viewing these ads.  But, with TV, you never know who you’re going to reach, only how many eyeballs you’ll get.

So, apart from a few insomniacs who watch infomercials late at night, ensuring that Dr. Ho still sells a few of his de-compression belts, is TV advertising dead?

Not entirely.

There is still one type of TV ad worth running, but it’ll cost ya.

Remember I mentioned that renting a billboard in Times Square, for a year, will set you back a million?

A 60 second commercial aired during the Super Bowl costs $4.5 million.

Thanks to their cross-pollinating effect, the often viral and memorable commercials still pay for themselves.

Roughly 10% of all TV commercial-related shares on social media come from Super Bowl ads. So do about 8% of all views on Youtube that go to TV commercial videos.

If your commercial makes it to the blacklist (commercials the network decides can’t be shown on TV), the viral effect is usually even stronger, like this one, from Carl’s Junior, that caused a lot of noise this year:

(damn you, Charlotte McKinney)

Super Bowl commercials have the highest retention rate, as this infographic shows. Over half of the participants who were asked remembered the Budweiser “Puppy Love” commercial.

What’s more, these commercials become online assets, generating millions of views over time, such as the famous Star Wars commercial by Volkswagen, which has generated 62 million views, to date.

[occupyscifi]

The free fyre zone

Incendiary bombs lit up the ruins of the civil war torn city. It lit upon the fort lay grand buildings, reduced to ruin by warring militia groups. It lit up the casinos that had become killing ground and the hotels that had become bombed out shells. It also illuminated a straggling line of hipsters making their shell shocked way to the weed choked outdoor theatre. Once there had been great concerts, when the civil war hadn’t turned tourism into a sick joke. When this had been a desirable place to take a holiday. That the hipsters in their burning man tshirts and faux ironic trustafarian beads didn’t seem to have got the memo was just another hollow irony. They came clutching tickets that promised the concert of a lifetime and an experience like no other. That the experience was likely to be death from a either bullet or cholera was not mentioned. “its…its here right?” asked one boy who had been mugged as soon as he’d stepped out of the perfumed safety of the international airport. Relieved of his passport, his bitcoin e-purse and a fair amount of his innocence he had still doggedly journeyed through the desert heat, past wilted palm trees and rubble piles to the bombed out ruin of the old Hilton hotel. “sure…I guess” said a girl whose face was smeared with soot from the cooking fires that had kept her alive. Best not to ask what she had killed and cooked over it, but it was unlikely to be the organic free range fare that her rich complexion was hitherto used to “its menna be…its menna be….” However words had failed as her spirit had been crushed, the thousands of lolcoin spent on flights and supposed exclusivity to the party of the century. “yeah” said another boy, who had used the last of his e-glass charge to google how to make weapons from the everyday trash left behind by the civil war. He held in his hand a shank made from the remains of a crashed drone cam, downed by some local fighter irritated by network news overflights filming their plight for youtube Epicwarfails videos “stage is down here” he gestured down steps that were pocked with bullets. Beyond there lay an amphitheatre that had clearly been used for executions and had what could be charitably described as a stage. That it was daubed with fundamentalist slogans from one of the more extremist militias did not suggest it was likely to host any international pop acts. “three days…” said the first boy “three days and this…” he sighed in exhaustion. The hundred or so other hipsters, representing a mix of nationalities and ethnicities but all hailing from the richest one percent of the youth demographic were either sitting or wandering about in shellshocked horror. What little light there was came from the few remaining working e-glasses or bespoke antique retro blackberries. The rattle of machine gun fire in the distance and the crump of explosions were now so familiar that the hipsters didn’t even look up. Those that had been fashionably slim before were now unfashionably gaunt, gym trained muscles unused to dealing with the strain of living in a war zone. All of a sudden the last of the lights failed and the amphitheatre was plunged into darkness. The sound of booted feet on the stairs and the whispered crackle of callsigns over radios boded no good at all. The audience all suddenly remembered all the stories their nannies had told them about ISIS and White Pride gangs and what they did to little rich kids when they caught them. “oh my god…” said the girl hysteria in her voice “this is….” “ladies and gentlemen!” boomed a voice from speakers hidden all around them “Freefyremedia entertainment are proud to present – the Beastie Boys!” Spotlights flashed on, illuminating the stage. With a flourish the cloth covered slogans calling for death to blasphemers and heretics fell away to reveal to the now iconic flame logo that had become the byword for ultimate extreme live entertainment. On the stage the cloned and copyrighted heirs to the New York rappers struck a pose. “this first one goes out” cried the cloned Mike D, his DNA reset to License to Ill era youth “to all your crazy mofos who hiked through a goddamn desert war to see us. Make some noise!” “epic!” continued the girl drowned in the sound of people fighting (for their right) to party “absolutely epic!”

The idea to run luxury festival in a warzone had come to Gigi Khan Rodriguez Tesla after the fourth time she had been kidnapped on her Instagram sponsored charity yacht tour of Somalia. “it’s like, you have to give something back” she said, being interviewed on the first day of the Free Fyre festival. Behind her the broken skyline of the city served as the perfect backdrop to her earnest interview. Indeed she had called in her own drone team to demolish a particularly unsightly building that had advertised one of her rivals sponsors “I wanted to both create the ultimate party experience for the spartan race, climate change fighting generation -  and to raise money for kids like these” she gestured to where some local boys - their faces  photogenic in their malnutrition -  lounged adoringly. They were skinny, but not too skinny – that would upset people too much -  and they were dressed in Gigi’s own line of refugeeware tees “I mean, we’ve all done burning man, and Coachella got yawny after the third orgithon” she smiled her perfect smile “when you’ve lived in the bubble of luxury all your life what’s left to experience?” she gestured behind her at a city torn in two by civil strife. Where those left behind feared their own government as much as the roving bands of extreme religious militia. Where the buzz of drones overhead meant either foreign bombs or worse, foreign journalists. “except the real world?” “but Gigi” asked a journalist through a small floating camdrone “what about those who say you’re exploiting these kids for your own gain?” the journalist was not, as might be suspected, talking direct to Gigi. Most journalists from serious publication wouldn’t be able to afford the ticket price to a free fyre zone event. Instead this journalist was skyping from a café in downtown Mumbai “that if anything your events actually cause more instability to the communities they are meant to help, and serve as nothing more than a chance for dumb rich kids to pretend they are facing the real world?” “an excellent question” replied Gigi, who had zoned out slightly during the longer sentences. As a seasoned social media pro she was an expert in the art of multitasking. She had been loltagging her latest set of Instagram pics, hitting the right balance between artistically beautiful shots, perfectly toned flesh and serious photo documentary of ruined buildings that her people told her had historical value. Her lack of attention hardly mattered as there were enough of her paid PR staff to feed her the next lines as she paused to look thoughtful over the heat hazed ruins of the city. One reason to chose this particuatl warzone, the desert climate made it an excellent backdrop to their photos, the sunsets alone were worth the ticket price. “you know, these are people that have lost hope” she said, reading the lines of her e-glasses autocue “They’ve been abandoned by their own government . The international community doesn’t care. The UN doesn’t even bother to send aid anymore. If nothing else we’re making this place cool. And if a place is cool then people will care again. Because of us its trending on social media. People are actually talking about this city. That has to help right?” The journalist wanted to ask another question but has been shunted to the back of the queue. There are other media organs who had paid more money and want to shoehorn in either paid hashtagged phrases or to begin some celebrity faux flame war arranged weeks in advance between Gigi and her carefully curated list of frenemies. “Okay good people!” Shouted Gigi to the crowd. It was the last night of the festival and the renaming in hipsters that had not been airlifted out due to injury, food poisoning or their mummies and ad dies getting scared cheered loudly “we’ve had a great time these last couple of days. We’ve all had a blast – literally” she nodded at the members of the vegan fundamentalist militia who had allowed the hipster to get access to their social cache  of weaponry for just a small extra fee. For even more the audience could choose their own list of targets to be destroyed. All proceeds going to a good cause, of course “but we shouldn’t forget the real reason we’re here, and I’m not talking about your awesome pecs, Bieber junior” at the side of the stage the excellently quaffered but definitely illegitimate child of the singer showed his famous chest. That he had been created without his fathers consent hardly mattered, after all if Beiber senior had wanted to remain childless then he should not have tried to pay off his legal bills with access to his own DNA “no, its all about the good people of this city. Kids like the ones I’ve been speaking to” behind her graphics of more cute kids show, all of them with cute injuries – nothing too disturbing. Research shows that kids with arms missing don’t make people feel anything but sad, and sad doesn’t help anyone “they are the ones that have to live here while we get on with our lives” Gigi does her serous face, it’s one she carefully practices and highlight best the doe eyes her parents paid so much money to have encoded into her genes “so let’s give it up one more time for everyone living in…” there is a pause when Gigi realises she’s forgotten the name of the place. Well all these little shithole desert cities in their failed states all sound the same. Was it Spanish? Latin? Arabic? Didit even matter? “ this great city” there is a roar from the crowd of approval and the noise of elegantly manicured hands that have never known a days work clapping away “and now make some noise for our final act!” With that the lights go down and Gigi exits the stage, grabbing her smart glasses from an assistant. “You said I didn’t need these. Said I looked cleverer without” muttered Gigi angrily “I looked like an asshole instead. Not knowing the name of the place” she pulled on the glasses as behind her the band began one of their most famous numbers. The one from the advert, or the film. Gigi never bothered to remember . It was hummable, that was all that mattered. She climbed into her private APC and the engine coughed into life, driving her out of then city and never looking back. As she passed the edge of the city limits a bullet perforated sign reminded her of the name of the city. “Las vegas!” She said proudly, as the former casino city vanished into the background – now one of many front lines in a bitter civil war “how could I forget?” Behind her the sun set and against the backdrop of a rocket attack Coldplay began their set in earnest. It was going to be epic.

[whatspriceofthe]

BLACK+DECKER HF110SBD 2-Liter Oil Free Air Fryer, Black / Stainless Steel https://amzn.to/2ZcUwaL #Air_Fryer #AirFryer https://amzn.to/2ZcUwaL - BLACK+DECKER HF110SBD 2-Liter Oil Free Air Fryer, Black / Stainless Steel Does a great job however 4 star rating is due to numbers on dial are very hard to read. Attached photo was taken at 6 inches away from dial with flash on. Ive only had this for a short time, so Ill definitely update my review as I use this more. So far, though, I love it!Since I already have more kitchen gadgets than I need, I wasnt sure if I should get this, but one of my friends loves her air fryer so much that she owns two (from a different brand). When the price on this one dropped to just over fifty dollars, I decided to take a chance on it.Since Im vegan, I havent used this for meat, but I have used it for some whole-foods recipes. So far, Ive used JL Fields cookbook [[ASIN:1941252362 The Vegan Air Fryer: The Healthier Way to Enjoy Deep-Fried Flavors]] to make kale chips, donut holes, French fries, and Mongolian Tofu. I havent used it to make any frozen foods yet, but my friend has told me that its also wonderful to warm up frozen veggie burgers, veggie "meatballs," and potato-based items.This is pretty large (Ive included some photos so you can get an idea of its size when compared to my Vitamix and also a normal-sized tea kettle), and so just be aware that you need some space to store this or to keep it on your counter.Also, other reviewers have noted that the text on the dials is really small -- and it definitely is! My close vision is pretty good, but, even so, I have to get my face right up into the dials to be able to read the temperature and time.It is really easy to use, and lends a nice crispy finish to your foods. Im trying to cut down on my use of oils since I have high cholesterol, and this will really help with that. I love it so far! Im impressed with this airfryer. From a small chicken, fresh fish, potatoes, hamburgers, pork chops, etc. all came out great. Doesnt take up a lot of counter space, bought it over a year ago, use it at least 3xs a week sometimes more. Its a perfect size for between 1-4 servings, works for me. Quick & easy, healthy meals, clean ups a breeze. Nothing digital or fancy, basic airfryer. Photos; Turkey loin, pork chop, chicken cutlet, baked potato in airfryer. The air fryer works as advertised. The only complaint is the temperature dial numbers are extremely small and difficult to read. One has to get a flashlight and get real close in order to read the numbers. I had planned to buy an air fryer for close to a year. I kept reading reviews, would put one in my cart, then change my mind. I finally decided on this one. All I can say is Oh My Goodness! I wish I would have bought it a year ago. I dont deep fry anything because not only is it not healthy, I cant stand the lingering smell in my house. All the things I have been making in the oven-fries, fishsticks, onion rings, chimichangas, spring rolls, chicken nuggets, etc- come out tasting so much better in this air fryer. I used no oil for most things. I did use 1 tbs canola oil for the chimis, and 1 tbs sesame oil for the springrolls, just to give them the restaurant taste and texture. I was surprised that there was still oil to be poured out after, so it doesnt soak into the food much. I would definitely reccommend this item. I have been telling all of my friends. I tried to add a few pics, but it only allowed one, so I showed the chimis to show size. I cooked onion rings on top of the chimis. Every thing came out crispy. I spent a long time researching and reading reviews of the “best” air fryers available on the market. I came to finally decide to choose this one and I am super happy that I did. I have only owned this air fryer for a few days and have only used it a couple times, but let me start by telling you why I chose this air fryer and what positive features I have noticed so far.First, I chose this air fryer because I am not looking for an XL fryer to feed an entire family, just one to feed myself and girlfriend. This air fryer is perfect size for feeding up to two people. If you’re needing more room to feed more than two people, then I probably would not go with this one unless you want to cook in portions. I also chose this air fryer because of the reviews and description claiming that it circulates air to cook evenly and give food that “crispy” outside, similar to a deep fryer. That... by Shopping Reviews