#personalbranding ceritadini knowledge branding management

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Why Personal Branding?

Nowadays, social media has embodied in human life. It is a fact that social media has become part of our life style. People use social media not only in their leisure time, but also in their busiest time. Social media even helps people with tiniest things like their schedule arranging, correspondence, event reminder. Further, social media opens more opportunity for friendship, professional collaboration, future agreement, and so on.

Facebook, instagram, linked-in, twitter, all of these social medias has our profile in it. It has our pictures, statuses (that later on show others the way we think, the way we process information through our habit, our entertainment preferences, our circle of friends, etc). Social media construct the way people see us as a human, as a part of their community. We, as a social media user, are all actually doing our personal branding, but not every single of us realizing that.

Now the biggest question is, how if what they see as our personal brand is not a positive thing?

It leads to another question, how to do a good personal branding?

If branding relates with the way to market a product, what kind of personal branding should we do so we can (let’s say) sell ourselves better (socially and professionally)?

Well-managed personal branding gives lot of benefits to someone life and career. It helps in building confidence while gaining trusts, authenticity, and credibility. Just like a product with a good brand, a person with a good brand will attract attention with his or her prominent first impression and later on has their list of followers, will be able to promote themselves faster than others, and will be noticed easier.

So, how’s your personal branding? Will you try to look at it a bit closer now and manage it better?