#perlorian brothers

[xolelwaollienhlabatsi]

Nestea - Keeping It Real by The Perlorian Brothers from HENRY on Vimeo.

Directed by The Perlorian Brothers

[thesalamandara]

XII. UPDATES

I had 3 calls on Wednesday. One with Carl-Emil Storm Gabrielsen (founder of Astrae Studio), another with Phie Hansen (producer at Hobby Film), and finally Kayleigh Lesson (general manager at Some Such).

I asked a few questions to Carl-Emil, and finished by asking him about any creative opportunities at Astrae Studio. They’re pretty new, so they’ve never had interns or anything. But I sent him my portfolio and he said he’ll be in touch if they can take me.

Concerning Phie, I waited for a few weeks for her to get back to me but she never did. So I messaged the Perlorian Brothers again, and they straight up gave me her number. I guess I became bold, because I called her right before my call with Carl-Emil. It went to her voicemail, so I left her a message. But after I hung up I realized that I didn’t leave my phone number/details for her to call me back. So I called again, and THEN she picked up. She told me she was on her way to work, and to call her in a couple hours. So when my call with Carl-Emil ended, I called her. It went well, but she said despite her wanting to take me for an internship - she doesn’t have enough work there. Sometimes there’s no work for 3 months, sometimes there is...And she said if I were her intern she would want me to make the most of it. So I won't work at Hobby Film Copenhagen :/  

But she said she would contact this company called &CO, and see if they are open to having me.

And lastly Kayleigh, from SomeSuch in London. The call was really nice, and she said that they could take me for 2 months - starting in September. The internship IS paid - which is nice. She’s supposed to get back to me with the exact dates.

So I might change my plan and move to Copenhagen after October. But I still want to go in August, to visit a few agencies, and see some of the contacts I made.

Yesterday I messaged Daniel Kragh-Jacobsen, aka the best contact I made since I started job hunting in Copenhagen. It has been a while since we talked, and I wanted to update him on my life. After all, it’s thanks to him that I had an interview/ was in contact with Fern. He’s a really nice guy, and I just wanted him to know that I was doing fine. Despite not getting the internship at Fern.

I’m also trying to get in contact with the people at Virtue Nordic - hopefully that goes somewhere.

[sekerenews]

Canada PSAs about Getting ‘Barely High’ Don’t Judge, They Just Discourage You from Driving

The Canadian government recently released a campaign called “Barley High is Still Too High to Drive”. The PSA campaign aims to remind cannabis fans that any level of buzz is enough to make you an unsafe driver. With the campaign, they skip the lecture about getting high and cut straight to being safe. The PSA doesn’t judge, it just aims to discourage you from driving when high.

About Canada’s “Barley High is Still Too High to Drive” Campaign

The campaign was created by McCann Worldgroup Canada. The spots featured in the campaign were directed by The Perlorian Brothers, one of advertising’s most creative and mind-bending duos. McCann and the Pelorian brother’s campaign features brief, surprisingly charming vignettes about everyday people getting just a bit high.  In the ads, we see them describe the differences between how they act when fully lit compared to when they’re “barely high.” The ads don’t judge but it does stress that at any of these scenarios would be signs that you’re too high to drive. https://www.youtube.com/watch?v=84_HVZvrD10  

More Details about Canada’s “Barley High is Still Too High to Drive” Campaign

The agency based the campaign on Ontario government research into perceptions of cannabis use. They then supplemented the data with its own field research and focus groups featuring a key demographic. The key demographic were Canadian millennials. For recruiting talent for the ad, they decided not to cast the stereotypical “stoner” look. They instead focused on finding actors who seemed more like people you’d meet just about anywhere in day-to-day life. With their casting choices, the agency was trying to be subtle. They tried to acknowledge that cannabis is now a normal activity in Canada.

McCann Speaks on the Campaign

Josh Stein, executive creative director at McCann Toronto spoke about the campaign. He stated that the idea that being a little stoned and getting behind the wheel is OK is both pervasive and untrue.  According to him, data and face-to-face interviews showed that Canadian citizens simply do not understand how high they are or how long their high lasts. Stein explained that they need to communicate the idea that they understand pot is legal and that people are going to smoke pot and get high. According to Stein, getting high is okay but driving when high, no matter how buzzed you think you are is dangerous. He talked about how they could have easily shown why smoking and driving is a bad idea. Instead, they decided to focus on what the real problem is. The problem is that people just don’t appreciate the fact they don’t know when they are too high to drive. Canada legalized recreational marijuana use in 2018, making cannabis a more mainstream pastime. So the PSA campaign isn’t a “just say no,” but rather a “just don’t drive.” Read the full article

[adstasher]

The Perlorian Brothers Directs Latest Campaign for Glad http://bit.ly/2VkZKNU

[bradyoil]

Cinematographer Stoeps Langensteiner.

Cinematographer Stoeps Langensteiner and I social distanced back at the start of this quarantine and chatted about his fabled career. From his start in pornography to Cannes-winning commercials and more. Stoeps lensed many of my favs, like “Ear Tennis” and Jimmy Dean Sausage “Anthem” by RTP alumni The Perlorian Brothers. It’s a good interview.

[vascadeloop]

National Association of Realtors - Floors Advertising Agency: Arnold, Boston, USA Directors: The Perlorian Brothers Production Company: MJZ Cinematographer: Maya Bankovic Production Designer: Jay Pooley Wardrobe Stylist: Adelle Gaudet Executive Creative Director: Sean McBride VP Creative Directors: Josh Kahn , Nate Donabed Creative Directors: Lucas Oliveira, Guiherme Racz (Source: Vimeo)

[nathanmonjko]

The Perlorian Brothers, Zulu Alpha Kilo Play Lottery For Sore Throat Relief

Postproduction Zulubot Max Lawlor, editor; Darren Achim, compositor/online; Ed Deng, animation; Wade Odlum, colorist. Audio Pirate Toronto Tom ...

[elisepederick]

Black Box Workshop - Day 2

We began by bouncing ideas, thinking of word associations and looking at existing adverts; both fairtrade and other adverts we thought were successful/unsuccessful. We thought of different ideas but our 2 favourites were one which could show the journey of the banana from South America to England. The second was based on the phrase ‘banana split’ and showing the banana being split with everyone getting an equal share. After watching fair-trade adverts we decided we wanted ours to be more fun and engaging than the existing ones which are often quite long and serious. We took inspiration from the ‘Smoooth Fish’ ad by Klarna Payments (2016). This advert is engaging and is a really unusual concept - it shows a fish slowly sliding down a slide. It grabs the audience’s attention as they want to know the context. 

We decided to go for the ‘banana split’ idea and drew two rough story boards for potential ideas. The first was showing the banana being peeled and chopped into small slices, whereas the other would dramatically show the knife just splitting the banana into two halves. We thought of two different straplines for them - one being ‘Fairtrade. More Apeeling.’ The other was ‘Make the trade.’ We chose to pitch the second idea to Sally which went well but she suggested a few changes such as making it more sinister and changing the slogan. We tried to use the photography room so that we’d be able to control the lighting but unfortunately we couldn’t use the studio lights as we hadn’t been inducted and our phone lights didn’t show up very well. 

Ref: The Perlorian Brothers (2016) Smoooth Fish [online] Available from: https://www.youtube.com/watch?v=eZKvgN2l3N8 [Lat Accessed 06.12.17] 

[placerdiario]

Smart Car - Everything is Nothing and Nothing is Everything from The Perlorian Brothers on Vimeo.

[thesalamandara]

II.

The Perlorian Brothers videos I loved:

https://vimeo.com/346096429 (for Nestea)

https://henry.tv/project/the-perlorian-brothers-kondomeriet-the-relationship/ (for Kondomeriet)

https://vimeo.com/327696668 (for Sheba)

They answered my questions, and gave me some really useful feedback on my videos. They made me realize that some of them - weren’t suitable for advertising/ maybe too complex for a commercial project. Understandable as art pieces, but advertising wise, they need to be clear in their intentions. 

They looked at my portfolio and mentioned the difference between ‘pure art’ & ‘commercial art’. And I think the difference really lies in the intentions and communication. ‘Pure art’ comes from a place of discomfort from artists - and by creating they are not only sharing their passion, but also communicating their struggles and pain. And however the art piece is received does not matter in the end - because the aim is personal before anything else. Artists are torn between the need to share their art and the fear of exposing their inner selves. 

‘Commercial art’ on the other hand is focuses on an audience. And the value of the work lies in whether the message is communicated clearly or not. 

Now it is true, that both need an audience in order to be successful, but ‘pure art’ is selfish in the sense that, it is made first for the artist to overcome their struggles & make sense of themselves. 

[bradyoil]

Cinematographer Stoeps Langensteiner.

Cinematographer Stoeps Langensteiner and I social distanced back at the start of this quarantine and chatted about his fabled career. From his start in pornography to Cannes-winning commercials and more. Stoeps lensed many of my favs, like "Ear Tennis" and "Jimmy Dean Sausage "Anthem" by RTP alumni The Perlorian Brothers. It's a good interview. I've posted spots at www.jordanbrady.com just in case.

Actor pals, check out my pal Jen DiBella's new course on running your career. August 12th from noon to 3pm Pacific, only $30. DM her @jendibella on the 'grams. We've worked together and I know she's on top of her game.

Thanks,

Jordan

This episode runs about 1 hour and 25 min. Commercial Directing Film School has all my stuff. Let me know how I can help. Bootcamp is 10.10.2020 for only 15 filmmakers, so 7 seats left. Masterclass is every ready for ya.

Check out this episode!

[staysharpe-blog]

New York Lottery "Thumb Wars"

Directed by The Perlorian Brothers (MJZ)

Edited by Cutting Room

[stevens1]

Keep Your Legs Warm With Temptations Cat Treats

http://sswi.me/RPM0E5